Category: Viewership

BARC to share TV viewership data only with subscribers due to TRAI tariff order implementation

MUMBAI: Broadcast Audience Research Council (BARC) India has announced it will only share the weekly TV viewership data with those that have subscribed to its service. The audience measurement firm has taken this decision in light of the TRAI’s new tariff order, which kicked in on February 1.

“In light of implementation of TRAI’s new tariff order and on-ground changes BARC India’s viewership data will be released only to its subscribers until further notice,” it said on its website.

The sector regulator on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March 2019. The TRAI took the call after switch-offs were reported across several parts of the country.

A senior executive of a major broadcaster told Indiantelevision.com, “While TRAI has extended this whole period, they are giving the flexibility to the DPOs to slowly port people and customers without having content disruption. I don’t think this will impact the advertisers; this gives a breather to both broadcasters and their clients,” on the condition of anonymity.

As per Chrome DM, 24 per cent households lost complete access to all pay channels in 10.9 million cable and satellite home in 366 urban cities (340 Chrome DM reported channels).

The senior executive also pointed out that, “NTO deployment is creating massive nightmare for all DPOs, whether it is DTH or cable, so if you see TRAI sent a notice to Airtel because of the outage. The technology is unable to handle the massive data that is getting ported to these boxes. So what’s happening is the technology is collapsing, they don’t know what is happening in the data centres because of which the channels are dropped out.”

Earlier, the Indian Society of Advertisers (ISA) executive council had advised its members against using the BARC viewership data for media planning, evaluation and buying perspective.

Another executive of an FMCG brand said, “We need to stick to BARC guidelines because that’s the norm or benchmark we have in this country. I think TRAI is also in close conversation with the authorities that how much of migration has happened, how much of it is pending right now and that is why they have extended the deadline to 31 March 2019. Ultimately the system needs to stabilize. Till that time I don’t think the numbers will make any difference to any advertiser.”

ISA believes that it would take a minimum of six weeks to assess the stability of the viewership numbers post the tariff order implementation. It also believed that the impact will be significantly different in each region of the country given the varied distribution and broadcast landscape.

February 14, 2019
Zee TV most watched Hindi channel across genres in BARC week 5

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) flagship Hindi GEC Zee TV was the most watched Hindi channel according to Broadcast Audience Research Council of India (BARC) weekly data for week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019, week or period under review) of top 10 channels across genres (across genres list). At second rank in the list, Zee TV pushed down its younger free to air Hindi GEC sibling Zee Anmol to third place. At its regular rank one in the list was the Sun TV Network’s flagship Tamil GEC Sun TV.

Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu GECs made up BARC's weekly across genres list for the week under review. From the networks’ perspective, there were four Star India channels, two channels each from Sony Pictures Network India (SPN) and Zeel and one channel each from the Sun TV Network and Viacom18.

As mentioned above, at its normal first rank in week 5 of 2019 was Sun TV with 991.664 million weekly impressions as compared to 868.845 weekly impressions in week 4 of 2019. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the five programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

At second rank in week 5 of 2019 was Zee TV with 782.629 million weekly impressions during the period under review as compared to 709.037 million weekly impressions in week 4. Zee TV was ranked second in BARC’s weekly list of BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R), first in HSM (U), and was ranked seventh in HSM (R). Full House Media’s Hindi drama Tujhse Hai Raabta on Zee TV was ranked third and fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM (U) respectively based on average rating across all airings (original and repeat). Besides the Balaji Telefilms produced spinoff Kundali Bhagya aired on Zee TV was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U).

Dropping a rank to third place was Zee Anmol with 761.086 million weekly impressions in week 5 of 2019 as compared to 754.080 million weekly impressions in week 4 of 2019. Zee Anmol was ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soaps Kumkum Bhagya and its spinoff Kundali Bhagya were ranked second and first respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R). Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked third and fifth respectively in HSM (R).

Climbing up three places to fourth rank in week 5 of 2019 was Star India FTA Hindi GEC Star Utsav. The channel scored 713.295 million weekly impressions as compared to 646.107 million weekly impressions in the previous week. Star Utsav was ranked third, second and seventh in BARC’s list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

Dropping down two places to fifth rank in week 5 of 2019 was Star India’s flagship Telugu GEC Star Maa with 693.560 weekly impressions as compared with 712.438 million weekly impressions and second rank in week 4. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five of the five top Telugu programmes in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week under review in the same market were from Star Maa.

Star India’s flagship Hindi GEC Star Plus also dropped a place to sixth rank in week 5 of 2019 with 633.136 million weekly impressions as compared to 694.385 million weekly impression in week 4. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), was ranked second in HSM (U) and eighth in HSM (R).

Viacom18’s Hindi movies channel Rishtey Cineplex re-entered the across genres list at seventh rank in week 5 of 2019 with 625.332 million weekly impressions. Rishtey Cineplex was ranked first in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U). Three programmes on Rishtey Cineplex Hindi Feature Films or HFF Power Unlimited 2, Don No 1 and Main Hoon Surya Singham 2 were among BARC’s weekly lists of top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week. HFF Power Unlimited 2 was ranked fifth in HSM (U), while five programmes – all five HFFs were in BARC’s weekly list of top 5 Hindi movies programmes in HSM (R).

Another Star India Hindi pay TV Hindi GEC Star Bharat dropped two places in week 5 of 2018 to eighth place with 622.750 million weekly impressions in week 4 as compared to 666.682 million weekly impressions in week 3 of 2019. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and sixth and fifth in HSM (R) and HSM (U) respectively.

SPN’s flagship Hindi GEC Sony Entertainment Television (SET) retained its previous week’s ninth rank in week 5 of 2019 with 601.258 million weekly impressions as compared to 610.917 million weekly impress ions in week 3 of 2019. SET was ranked sixth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U). The comedy show – The Kapil Sharma Show was ranked third in BARC’s weekly list of top 5 Hindi programmes during primetime in HSM (U).

Also re-entering BARC’s across genres list in week 5 of 2019 was SPN’s Hindi movies channel Sony Max with 580.196 million weekly impressions. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), fifth in HSM (R) and first in HSM (U). The sequel HFF Bahubali 2 the Conclusion on Sony Max was ranked third and first in BARC’s weekly list of top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively. Two other HFFs-Bahubali the Begionning and Sarrainodu on Sony MAX were ranked third and fourth respectively in BARC’s weekly list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

February 12, 2019

Sun Life new entrant in Telugu space in BARC data week 5

MUMBAI: In the Bengali market, Sony Aath emerged as the new player in the market standing at fifth position in BARC data week 5. Bhojpuri Dhamaka Dishum and Dabangg swapped their third and fourth positions respectively in the Bhojpuri market. Colors Super emerged as the new player in the market with fifth position in the Kannada space. Sun Life emerged as the new player in the Tamil market by securing fifth position. No changes were observed in Malayalam and Marathi markets. Gemini Movies emerged as the new player in the market by bagging fifth position, in the Telugu segment.

Bangla

Zee Bangla, Star Jalsha and Colors Bangla continued to be on first, second and third positions respectively. Aakash Aath secured fourth position, followed by Sony Aath that emerged as the new player in the market by securing fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	Zee Bangla	358760
2	STAR Jalsha	273263
3	Colors Bangla	67441
4	Aakash Aath	52884
5	Sony Aath	51772
WB (U+R): NCCS All : 2+ Individuals

Bhojpuri

Big Ganga and Bhojpuri Cinema retained their first and second positions respectively. Bhojpuri Dhamaka Dishum and Dabangg swapped their third and fourth positions. Housefull Action retained its fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	Big Ganga	50375
2	Bhojpuri Cinema	47242
3	Bhojpuri Dhamaka DISHUM	14496
4	Dabangg	14394
5	Housefull Action	3023
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

Kannada

Colors Kannada and Zee Kannada interchanged their first and second positions respectively. Udaya TV and Udaya Movies maintained their third and fourth positions respectively. Colors Super emerged as the new player in the market with fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	Colors Kannada	413820
2	Zee Kannada	411077
3	Udaya TV	232355
4	Udaya Movies	171759
5	Colors Super	158428
Karnataka (U+R) : NCCS All : 2+ Individuals

Malayalam

No changes were observed in the Malayalam segment. Asianet, the Malayalam general entertainment channel from Star TV, managed to be on first position, followed by Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies second, third, fourth and fifth positions.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	Asianet	285678
2	Flowers TV	105782
3	Mazhavil Manorama	96723
4	Surya TV	76758
5	Asianet Movies	54845
Kerala (U+R) : NCCS All : 2+ Individuals

Marathi

Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies maintained its first, second, third and fourth positions respectively. Zee Yuva, a new player secured fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	Zee Marathi	382590
2	Colors Marathi	149144
3	STAR Pravah	117609
4	Zee Talkies	113002
5	Zee Yuva	41177
Mah/ Goa (U+R) : NCCS All : 2+ Individuals

Tamil

Sun TV, Star Vijay, Zee Tamil, KTV maintained their first, second, third and fourth positions. Sun Life emerged as the new player in the Tamil market by securing fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	Sun TV	915092
2	STAR Vijay	492113
3	Zee Tamil	439858
4	KTV	309499
5	Sun Life	93451
Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals

Telugu

Star Maa, Zee Telugu, ETV Telugu, Gemini TV retained their first, second, third and fourth positions respectively. Gemini Movies emerged as the new player in the market by bagging fifth position.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 5
1	STAR Maa	651739
2	Zee Telugu	551329
3	ETV Telugu	518607
4	Gemini TV	442176

February 11, 2019

Zee group leads all areas in BARC GEC week 5 data

MUMBAI: Star Plus jumped to the fifth from third position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 5 of 2018. Dangal TV stood at third position from ninth position in the rural market. Zee TV dominated the urban space with its first position in the urban areas.

Hindi GEC (U+R)

Zee Anmol and Zee TV continued to be in first and second positions respectively. Star Utsav climbed from fifth position to third position. Star Bharat maintained its fourth position. Star Plus jumped to the fifth from third position. Colors and Sony Entertainment Television swapped their sixth and seventh positions respectively. Sony Pal, Dangal TV and Rishtey retained their eigth, ninth and tenth positions respectively.

Hindi Rural GEC

Zee Anmol continued to be in first position. Star Utsav climbed a slot to second from third position. Dangal TV stood at third position from ninth position. Rishtey and Sony Pal interchanged their fourth and fifth positions. Star Bharat, Zee TV, Star Plus and Colors maintained their sixth, seventh, eighth and ninth positions respectively. Sony Entertainment Television emerged as the new leader by bagging tenth position.

Hindi Urban GEC

Zee TV dominated the urban space with its first position. Sony Entertainment Television retained its second position. Star Plus jumped to the third position from first position. Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV maintained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

February 10, 2019
DD India topples Republic TV from pole spot in week 5 of BARC data

MUMBAI: DD India in its third week of being in top 5 list climbed up to the number one spot casting aside the likes of Republic TV in English news genre in BARC India week 5. This week all the genres saw a spike in impressions as the seven days consisted of Republic Day and Budget Day. Zee News witnessed some movement in terms of positioning in Hindi news genre rural and urban market.

English news

The genre saw a spike in viewership on the back of Republic day and Budget day. DD India’s viewership almost tripled from 596 impressions ‘000 to 1503 impressions ‘000 which assisted the channels to climb at number 1 spot, leaving behind Republic TV which was dominating the genre since its launch in 2017. India Today Television and CNN News18 are at fourth and fifth position after interchanging their positions.

Week 5: Saturday, 26th January 2019 to Friday, 1st February 2019

English business news

The English business news genre saw no changes in terms of position, but the top two players CNBC TV18 and ET Now saw good spike in the impressions.

Hindi news (U+R)

The Hindi news genre saw no changes in terms of position, but all the channels witnessed spike in the impressions.

Hindi news rural

Zee News and ABP News are at third and fourth positions after interchanging their position compared to last week.

Hindi news urban

Zee News and India TV climbed up a slot to second and third position. News18 India dropped two slots to the fourth position but witnessed a slight spike in impressions.

February 10, 2019
Lalitha Jewellery takes top spot in BARC week 5

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

Top Advertisers:

In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

Top Brands:

Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

February 10, 2019
Hindi news most benefited genre in Chrome DM week 5

MUMBAI: With a growth of 0.63 per cent as compared to last week (4), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 5 of Chrome Data Analytics & Media.

In the Hindi news genre, India TV gained the highest OTS with 99.3 per cent in HSM excluding the less than 1L-market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.48 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.9 per cent.

The third position in the gainers was garnered by the Kids genre in All India 1 Lakh+ market with 0.16 per cent OTS. Nickelodeon gained the highest OTS with 91.7 per cent.

This week, the list saw only three gainers in the list.

February 10, 2019
ISA advises against using BARC data for media planning, buying during tariff order transition

MUMBAI: With the new TRAI tariff order coming into force from 1 February, the consumption pattern of TV viewership is expected to vary significantly following the impact on the distribution value chain. Considering the challenges during this transition period, the Indian Society of Advertisers (ISA) executive council has advised its members against using the BARC viewership data for media planning, evaluation and buying perspective.

ISA is of the opinion that it would take a minimum of six weeks to assess the stability of the viewership numbers post the tariff order implementation. The national body of advertisers also believes that the impact will be significantly different in each region of the country given the varied distribution and broadcast landscape .

To drive home the point, the ISA has drawn a parallel to the implementation of GST that involved India moving to a new tax regime.

ISA is also of the view that variance in pre and post evaluations will be higher than the usual and will be highly unpredictable.

The advertisers’ body also reassured its members that it would work closely with BARC to ascertain the time period when data becomes stable and usable for planning and buying.

The ISA Executive Council and the ISA Core Media Committee have been in active engagement with BARC Board, Technical Committee and NTO task force over the past few months to arrive at the way forward during this transition period.

February 7, 2019
Makara Sankranti helped viewership soar in Andhra Pradesh, Telangana, Tamil Nadu

MUMBAI: The festival of Makara Sankranti, also called as Thai Pongal by Tamils, is a harvest festival dedicated to the Sun which is usually celebrated every year during the month of January. Broadcast Audience Research Council (BARC) data suggests that on this occasion, Andhra Pradesh (AP), Telangana (TL) and Tamil Nadu observed high availability of viewers on TV on this day.

The government declared a six-day holiday on account of Pongal celebration which led to additional tune in and growth in television consumption in TN. On the back of special programming aired on the general entertainment channels (GECs) in these languages, the two markets saw growth in terms of time spent by the audiences. In Tamil Nadu the average time spent (ATS) by viewers grew 14 per cent whereas in AP/TL it grew by 13 per cent.

Backing it up with some more accurate data, the ATS in Tamil Nadu grew from 4 hours 37 minutes 11 secs to 5 hours 16 mins 26 secs on Total TV and in AP/TL, it grew from 4 hours 14 min 31 secs to 4 hours 47 min 7 secs.

While comparing the viewership during the year 2018 as against 2019, during this festival, in TN/Pondicherry it raked in 15 per cent viewership as compared to 6 per cent in the year 2018 in week 3 as per BARC data.

Meanwhile, the year 2019 wasn’t as great as the year 2018 for AP/TL in terms of viewership, because it observed a downfall from 18 per cent to 15 per cent in the week 3 of the BARC data.

Talking about Tamil Nadu, the TV channels witnessed a 14 per cent growth primarily contributed by Tamil GEC which grew by 21 per cent with respect to previous week. Sun TV was the dominant player where its world television premiere, Sandakozhi 2, helped it garner 13731 impressions (000s).

According to the FICCI Frames 2018, Southern state contributes substantially to the TV viewership when compared to the rest of the HSM (Hindi speaking market). Out of the total daily tune- in on TV of 566 million, 191 million viewership comes from South which is almost one-third of the total TV viewership of the country. The remaining 375 million viewership arises from the HSM.

Talking about AP/TL, Telugu GEC channels saw 15 per cent growth in viewership. Telugu music and Telugu movies witnessed 13 per cent and 12 per cent growth respectively. Here, ETV Telugu ruled the roost with its special event—Sakutumba Saparivara Samethanga, with 7806 Impressions (000s).

Not only this, South viewers have been active during Dussera and Diwali with 16 per cent rise in viewership while HSM has stayed almost unchanged with just 1 per cent rise in viewership. Kerala and TN markets are seen leading the country’s total viewership during Diwali with a rise of 32 per cent and 30 per cent respectively.

February 4, 2019
Zeel channels continue to rule Hindi channels across genres in week 4 of 2019

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) channels – the free to air (FTA) Hindi GEC Zee Anmol and the flagship Hindi GEC Zee TV were ranked second and fourth in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres in week 4 of 2019. Seven Hindi GECs, two Telugu GECs and one Tamil GEC constituted BARC’s weekly across genres list for week 4 of 2019 (Saturday, 19 January 2019 to Friday, 25 January 2019). From the network’s perspective, there were four Star India channels, three Zeel channels and one channel each from the Sun TV Network, Sony Pictures Network India (SPN) and Viacom18.

At its normal first rank in week 4 of 2019 was Sun TV with 868.845 million weekly impressions as compared to 1188.369 weekly impressions in week 3 of 2019. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and three of the five programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

Climbing up one place to second rank was Zee Anmol. At third rank, the channel garnered 754.080 million weekly impressions in week 4 of 2019 as compared to 759.756 million weekly impressions in week 3 of 2019. Zee Anmol was ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms-produced soaps Kumkum Bhagya and its spinoff Kundali Bhagya were ranked fourth and second respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and second and first respectively in HSM (R). Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked third and fifth respectively in HSM (R).

Dropping down a place from the previous week was Star India’s flagship Telugu GEC Star Maa at third place in week 4 of 2019 with 712.438 weekly impressions as compared with 777.884 million weekly impressions and second rank in week 3 of 2019. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Four of the five top Telugu programmes were from Star Maa in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week under review in the same market.

Retaining its previous few weeks’ fourth rank in week 3 of 2019 was Zee TV with 709.037 million weekly impressions during the period under review as compared to 705.352 million weekly impressions in week 3. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and third in HSM (U), and was ranked seventh in HSM (R).

Star India’s flagship Hindi GEC Star Plus also climbed up a rank in week 4 of 2019 with 694.385 million weekly impressions to fifth place as compared to 640.648 million weekly impressions in week 3. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The long running soap Yeh Rishta Kya Kehlata Hai on Star Plus was ranked third in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

Following its older sibling channel was another Star India Hindi pay-TV GEC channel Star Bharat at sixth rank. The channel garnered 666.682 million weekly impressions in week 4 as compared to 622.466 million weekly impressions in week 3 of 2019. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and sixth and fifth in HSM (R) and HSM (U) respectively. The mythological soap Radhakrishn on the channel ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

Star Bharat was followed by another Star India FTA Hindi GEC Star Utsav which climbed up two ranks to seventh place in week 4 of 2019. The channel scored 646.107 million weekly impressions as compared to 608.530 million weekly impressions in the previous week. Star Utsav was ranked fifth, second and seventh in BARC’s list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

Viacom18’s flagship Hindi GEC Colors retained its previous week’s eighth rank in week 4 of 2019 with 627.601 million weekly impressions as compared to 621.420 million weekly impressions in week 3 of 2019. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), ninth in HSM (R) and fourth in HSM (U). The Balaji Telefims-produced Naagin 3 and the reality show Fear Factor Khatron Ke Khiladi Jigar Pe Trigger were ranked first and second respectively in BARC’s list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).and second and first respectively in HSM (U).

SPN’s flagship Hindi GEC Sony Entertainment Television (SET) climbed up a place to ninth rank from the previous week to ninth rank in week 4 of 2019 with 610.917 million weekly impressions as compared to 600.428 million weekly impressions in week 3 of 2019. SET was ranked seventh in BARC’s list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U). The comedy show – The Kapil Sharma Show was ranked fifth in BARC’s weekly list of top 5 Hindi programmes during primetime in HSM (U). Also, the reality show Super Dancer Chapter 3-Grand Premiere on the channel was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime in HSM (U).

Zeel’s flagship Telugu GEC Zee Telugu dropped five places to tenth rank in week 4 of 2019 with 560.469 million weekly impressions as compared to 644.118 million weekly impressions in week 3. Zee Telugu was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

February 4, 2019