ITV

Category: Viewership

  • BARC week 24: No changes in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi sectors

    BARC week 24: No changes in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi sectors

    MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada, Malayalam, Marathi space in BARC data for week 24. In the Tamil segment, Star Sports1 Tamil emerged as the new player by replacing Star Vijay Super on the and fifth position.  Star Maa continued to be on its leadership position in the Telugu space.

    Bangla

    No changes were observed in the Bengali space. Zee Bangla, Star Jalsha and Jalsha Movies, Sony Aath and Aakash Aath stood at first, second, third, fourth and fifth positions respectively.

    Bhojpuri

    In the Bhojpuri market as well, no changes were observed. Bhojpuri Cinema, Big Ganga, Dabangg, Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri bagged first, second, third, fourth and fifth positions respectively. 

    Kannada

    Zee Kannada, Colors Kannada and Udaya TV retained their first, second and third positions respectively. Star Suvarna and Udaya Movies also continued to be in third and fourth positions respectively

    Malayalam

    No changes were observed. Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies continued to be in first, second, third, fourth and fifth positions respectively.  

    Marathi

    Zee Marathi, Fakt Marathi, Colors Marathi, Zee Talkies and Star Pravah continued to be in first, second, third, fourth and fifth position as compared to the previous week.

    Tamil

    Sun TV, Star Vijay, Zee Tamil, KTV, Star Vijay Super secured first, second, third, fourth positions respectively. Star Sports1 Tamil emerged as the new player by replacing Star Vijay Super in the fifth position.  

    Telugu

    Star Maa continued to be in its leadership position. ETV Telugu, Zee Telugu, Gemini TV and Star Maa Movies stood at second, third, fourth and fifth positions respectively.

  • Star maintained leadership in Hindi GEC urban in BARC week 24

    Star maintained leadership in Hindi GEC urban in BARC week 24

    MUMBAI: Zee TV and Star Plus interchanged their third and fourth positions respectively as compared to the last week in Hindi GEC (U+R) according to the Broadcast Audience Research Council India (BARC) data for week 24 of 2019. In rural areas, Star Bharat and Sony Pal exchanged their eighth and ninth positions respectively as compared to the previous week. In urban areas, Sony Sab jumped to the second position from fourth position as compared to the previous week. 

    Hindi GEC (U+R)

    Dangal TV, Big Magic retained their first and second positions. Zee TV and Star Plus interchanged their third and fourth positions respectively as compared to the last week. Sony Sab, Colors, Sony Entertainment Television, Star Bharat and Sony Pal also continued to be in fifth, sixth, seventh, eighth, ninth and tenth positions respectively as compared to the previous week.

    Hindi Rural GEC

    In rural areas, Dangal TV, Big magic, Zee TV, Star Plus, Sony Sab, Colors , Sony Entertainment Television retained their first, seco nd, third, fourth, fifth, sixth and seventh positions. Star Bharat and Sony Pal exchanged their eighth and ninth positions respectively as compared to the previous week. Star Utsav continued to be in tenth position.

    Hindi Urban GEC

    In Urban areas, Star Plus retained its leadership position. Sony Sab jumped to the second position from fourth position as compared to the previous week. Zee TV climbed a two slot to third position from fourth position. Colors came down to the fourth position from third position. Sony Entertainment nosedived to the fifth position from second position as compared to the previous week. Star Bharat, Dangal, Big Magic continued to be in sixth, seventh and eighth positions respectively. &TV and Sony Pal interchanged their ninth and tenth positions respectively.

  • Youth genre emerges as most benefitted in Chrome DM week 24

    Youth genre emerges as most benefitted in Chrome DM week 24

    MUMBAI: Youth genre has grown by 5.61 per cent in week 23 of Chrome Data Analytics and Media data. In this genre, MTV channel gained the highest OTS with 86.9 per cent in HSM excluding less than 1 lakh markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, infotainment genre gained second position and grew by 5.35 per cent in all India 1 lakh+ market. In this genre, History TV18 gained the highest OTS with 82.5 per cent. Kids genre stood in the third position by gaining 4.67 per cent in all India 1 lakh+ space. Discovery Kids secured the highest OTS with 85.1 per cent.

    Hindi movies stood in fourth position in HSM excluding less than 1 lakh markets and grew by 4.63 per cent. Movies Ok channel gained the highest OTS with 91.1 per cent. Sports stood on the fifth position and grew by 4.47 per cent in all India 1 lakh+ market. In this genre, DD Sports gained the highest OTS with 92.3 per cent. 

  • Agencies, advertisers weigh in on BARC India filtering out outlier data

    Agencies, advertisers weigh in on BARC India filtering out outlier data

    MUMBAI: Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out outliers from the data as it released its week 23 ratings. This came just a week after the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) verdict allowing broadcasters and distributors of television channels to place registered satellite television channels (whose TV rating was measured by BARC India) on the landing page or boot up screen.

    This frequent change in the measurement module might have led to some confusion within the advertising community that relies heavily on BARC data for its marketing planning on television. Marketers Indiantelevision.com spoke to said that they prefer this data filtered out.

    MediaCom general manager Sudipto Chatterjee explained that any sudden spike in the reach or viewership of a channel is termed as an outlier. Citing an example of English news channels, which have comparatively lesser sampling than any other news channels, he elaborated, “Let’s say it has a base of 1000 subscribers and even if 150-250 more people view it, the range will look like it has shot up greatly, thus being counted as an outlier.”

    Placing channels on the landing page may lead to such outlier spikes but the viewership might not follow since it depends on the content that a channel features and that’s what media planners and marketers look at while strategising their plans.

    Chatterjee added, “We need to understand that in overall media planning, the outliers might just amount for 5-10 per cent of investment. It will not add anything to the GRP or reach. It is based on your consumer affinity. For media planners like us, we do not really buy numbers. It is more about content and what kind of audience I am looking at. Nobody looks at the minimal up and down in the ratings.”

    RK Swamy BBDO president and director Sangeetha N also mentioned that the landing page strategy is generally adopted by channels with very low ratings and any surges, even due to calculation errors, on such low bases, will be insignificant.

    She said, “For how long can a channel with poor content but deep pockets hold viewer attention by forcing landing page viewing? Only good content will define where the target audience will move to.”

    Carat India SVP Mayank Bhatnagar also shared similar views as he noted, “I feel that landing page is a mechanism to get people to sample a channel. If the content is good, one will continue to watch the channel or else they will move on. It doesn’t matter if the channel has the landing page rights for a month or even a year. Content is the key to get the viewership.”

    Advertisers also share a similar view. Angel Broking chief marketing officer Prabhakar Tiwari shared, “In our view, landing page is a purely promotional exercise. As per some industry data, a channel may get an increased viewership between 4 to 18 per cent subject to target demographics of a particular cable operator by investing in landing page-based promotions. We also have our internal research to guide us, as we take channel-specific media calls. Media decisions are taken after a lot of deliberation and we measure all factors before coming to a decision.”

    Although the data, filtered or unfiltered, does not really impact the marketing strategies, experts prefer having filtered statistics at their hands as it is more transparent and reliable, and thus feel that BARC India’s decision is a welcome move.

    Sangeetha noted, “The resuming of outliers being filtered out – whether manually or through automation – will mean more meaningful data, closer to reality, and hence will be welcomed. By this method, no channel gets preference over another by getting the landing page rights through the purchase of the same, hence prima facie no channel can have an unfair advantage.”

    Bhatnagar said, “By eliminating the outlier data, all channels are now on the same platform and can have an end-to-end comparison. Now it all depends on content.”

  • BARC week 23: Sun TV claws back to first place across genres, Star Sports 1 Hindi re-enters list

    BARC week 23: Sun TV claws back to first place across genres, Star Sports 1 Hindi re-enters list

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was ranked one in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 23 of 2019 (Saturday, 1 June 2019 to Friday, 7 June 2019, week under review). Enterr 10 TV’s Hindi GEC Dangal, the normal occupier of first place in non-IPL week’s after the implementation of TRAI’s new tariff order climbed down to second place during the week under review.

    And now that ICC’s World Cup 2019 cricketing tourney is on, Star India’s Hindi Sports channel – Star Sports 1 Hindi re-entered BARC’s weekly across genres list at third rank in week 23 of 2019. Consequently, a number of channels dropped a rank in week 23 of 2019 as compared to their ranks in the previous week. Sony Pictures Network India (SPN) Hindi movies channel Sony Max also re-entered BARC’s across genres list on the back of SS Rajamouli’s Bahubali The Conclusion and old faithful Sooryavansham among other movies at tenth rank.

    Six Hindi GECs, and one channel each from the Hindi movies, sports, Tamil and Telugu channels comprised BRAC’s weekly list of top 10 channels across genres in week 23 of 2019. From the network’s perspective, there were three channels from the Star India fold, two channels each from SPN and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 TV, Sun TV Network and Viacom18 in the list.

    As mentioned above, Sun TV was ranked one in week 23 of 2019 with 811.795 million weekly impressions as compared to second rank and 765.397 million weekly impressions in week 22. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes in this market based on average rating across all original airings in the week were aired on Sun TV.

    Dangal TV at second rank in week 23 of 2019 garnered 805.510 million weekly impressions as compared to first rank and 884.884 million weekly impressions in week 22. Dangal also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market -HSM (U+R) and HSM (R).  Dangal was ranked seventh in HSM (U). An Indian mythology programmes– Mahima Shanidev Ki and a family drama Baba Aiso Var Dhundo on Dangal were in BARC’s list of  Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

    Star Sports 1 Hindi entered BARC’s weekly list of top 10 channels across genres in week 23 of 2019 with 784.016 million weekly impressions at third rank. The channel was also ranked first in BARC’s weekly list of top 5 Sports channels during the week under review. Further, four of the top 5 sports programmes on average rating across all original airings in the week were aired on Star Sports 1 Hindi.

    Dropping a place to fourth rank in week 23 of 2019 was Zeel’s Hindi GEC Big Magic with 695.790 million weekly impressions as compared to third rank and 732.325 million weekly impressions in the previous week. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U). The Indian mythology drama Parmavtar Shree Krishna aired on Big Magic was present in BARC’s weekly list of top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

    Star India’s flagship Telugu GEC Star Maa also dropped a rank to fifth place in week 23 of 2019 with 653.203 million weekly impressions as compared to fourth rank and 643.989 million weekly impressions in week 22. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and four of the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

    Dropping down a place to sixth rank was Star India’s flagship Hindi GEC Star Plus with 626.032 million weekly impressions as compared to fifth rank and 641.814 million weekly impressions in week 22. Star Plus was also ranked third, fourth and first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The reboot of  Balaji Telefilm’s  Indian soap opera Kasauti Zindagi Kay on Star Plus was amongst BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV also dropped a place to seventh rank with 612.470 million weekly impressions as compared to sixth rank and 628.588 million weekly impressions in week 22. Zee TV was ranked fourth in HSM (U+R), fifth in HSM (U) and was ranked third in HSM (R). The Balaji Telefilms-produced Kumkum Bhagya its spinoff Kundali Bhagya aired on Zee TV were among the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U). Another programme on Zee TV -Tujhse Hai Raabta was also in BARC’s weekly list of the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R).

    SPN’s Hindi GEC Sony SAB retained its previous week’s eighth rank in week 23 of 2019 with 541.665 million weekly impressions as compared to 535.117 million weekly impressions in week 22. Sony SAB was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U).

    Viacom18’s flagship Hindi GEC Colors dropped two ranks to ninth place in week 23 of 2019 with 536.639 million weekly impressions and seventh rank and 612.337 million weekly impressions in week 22. Colors was ranked sixth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked third in HSM (U).

    As mentioned above, SPN’s Hindi movies channel Sony Max entered BARC’s weekly list of top 10 channels across genres in week 23 of 2019 with 526.994 million weekly impressions. Sony Max was ranked second in BARC’s weekly lists of top 5 Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked first in HSM (R). Three movies on the channel – Bahubali 2 The Conclusion, Sooryavansham and Nela Ticket were among BARC’s weekly list of top 5 Hindi Movies programmes in HSM (U+R) and HSM (R), while Bahubali 2 The Conclusion and Sooryavansham were in the top 5 Hindi movies channels list in HSM (U).

  • Republic TV tops as most-watched private English news channel in new TRAI tariff regime

    Republic TV tops as most-watched private English news channel in new TRAI tariff regime

    BENGALURU: In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new TRAI tariff regime, pubcaster Doordarshan’s English news channel DD News had sprung a surprise. DD News had run ahead of all its private peer genre channels and was the most-watched English news channel based on viewership data with 1.503 million weekly insertions in BARC’s weekly list of top 5 English news channels  (All India (U+R) : NCCS AB : Males 22+ Individuals). The private English news channel Republic News was the second most-watched channel in the English news genre with 0.725 million weekly insertions. Both the top English news channels, public as well as private, in week 13 of 2019 are free-to-air (FTA).

    BARC has recommenced putting up weekly viewership data on its website starting with week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). The ranking status quo for the top three was the same – DD News topped viewership data in week 13 with 0.737 million weekly impressions, followed by Republic TV at second spot with 0.618 million weekly impressions. Hence, the Arnab Goswami headed Republic TV was the most watched private English news channel in the country.

    At third place was Times Now with 0.421 million weekly impressions. At fourth spot was Network18’s CNN News18 with 0.286 million weekly impressions very closely followed by India Today Television with 0.284 million weekly impressions. In week 5 of 2019, it was India Today Television that was ranked fourth followed by CNN News18.

  • Dangal TV leads BARC’s maiden across genres list in new TRAI tariff regime

    Dangal TV leads BARC’s maiden across genres list in new TRAI tariff regime

    BENGALURU: Two Hindi GECs entered Broadcast Audience Research Council of India (BARC) maiden list after the new tariff regime of top 10 channels across genres list for week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). Dangal TV headed the across genres list for week 13 of 2019 with 1,164.432 million weekly impressions. Another Hindi GEC – Big Magic, which also entered the list was ranked fourth with 675.106 million weekly impressions.

    Six Hindi GECS, two Tamil channels and one channel each from the sports and Telugu genres formed BARC’s weekly list of top 10 channels across genres during the week under consideration. From the network perspective, there were three channels each from Star India, Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN), Sun TV Network and Viacom18 stables for week 13 of 2019.

    As mentioned above, Dangal TV headed BARC’s list of top 10 channels across genres in week 13 of 2019. Dangal TV also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market – HSM (U+R) and HSM (R). It was ranked sixth in HSM (U). Two Indian mythology programmes – Ramayan and Mahima Shanidev Ki were in BARC’s list of Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R). Further, four programmes on Dangal TV– Ramayan, Mahima Shanidev Ki, Saibaba and Bandini were also among the top 5 Hindi GEC programmes in HSM (R).

    Star Sports 1 Hindi was ranked second with 1,094.720 million weekly impressions in week 13 of 2019. The channel was ranked first in BARC’s weekly list of top 5 sports channels, and all the five programmes – (matches) led by the Mumbai Indians – Royal Challengers Bangalore match were aired on Star Sports 1 Hindi. The other four channels in BARC’s weekly list of top 5 sports channels were from the Star India stable.

    At third rank was the Sun TV Network’s flagship Tamil GEC Sun TV with 850.156 million weekly impressions. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes based on average rating across all original airings in the week were aired on Sun TV.

    Also as mentioned above, Zeel’s Big Magic was ranked fourth in week 13 of 2019. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U). The fantasy action thriller Maharakshak Aryan aired on Big Magic was ranked fifth in BARC’s weekly list of top 5 Hindi programmes based on average rating across all original airings in the week in HSM (R).

    At fifth rank in week 13 of 2019 was Star India’s flagship Hindi GEC Star Plus with 668.739 million weekly impressions. Star Plus was also ranked third, fourth and first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. Three programmes on Star Plus – Kulfi Kumar Bajewala, Kasauti Zindagi Kay, Yeh Rishta Kya Kehlata Hai were amongst BARC’s weekly list of top 5 Hindi programmes on average rating across all original airings in the week in HSM (U).

    At sixth rank was Star India’s flagship Telugu GEC Star Maa with 635.721 million weekly impressions in week 13 of 2019. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and all the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

    At seventh rank was Zeel’s flagship Hindi GEC Zee TV with 589.507 weekly impressions. Zee TV was ranked fourth in HSM (U+R) and HSM (U) and was ranked third in HSM (R). The Balaji Telefilms produced Kumkum Bhagya and its spinoff Kundali Bhagya and Tujhse Hai Raabta aired on Zee TV were among the top 5 programmes based on average rating across all original airings in the week in HSM (U+R). Further, Kundali Bhagya on Zee TV was also ranked fourth in BARC’s weekly list of top 5 programmes based on average rating across all original airings in the week in HSM (U).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) was ranked eighth in week 13 of 2019 with 533.980 million weekly impressions. SET was also ranked fifth, sixth and second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The reality dance show Super Dancer Chapter 3 was ranked third in BARC’s weekly list of top 5 programmes based on average rating across all original airings in the week in HSM (U).

    At ninth rank was Viacom18’s flagship Hindi GEC Colors with 520.906 million weekly impressions. Colors was also ranked sixth, fifth and third  in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

    At tenth place was Zeel’s flagship Tamil GEC Zee Tamil with 515.571 million weekly impressions. Zee Tamil was ranked second in  BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and one of the top 5 Tamil programmes based on average rating across all original airings in the week was aired on Zee Tamil.

  • Zee channels top Kannada, Bangla markets in BARC week 13

    Zee channels top Kannada, Bangla markets in BARC week 13

    MUMBAI: In the Bengali market, Zee Bangla emerged as the leader in BARC data week 13. Big Ganga garnered the second spot in the Bhojpuri market. In the Kannada segment, Zee Kannada dominated the market. Kochu TV secured fifth position in the Malayalam space. Colors Marathi bagged third position in the Marathi market. Sun TV and Star Maa emerged as the dominant players in the Tamil and Telugu space respectively.

    Bangla

    Zee Bangla, Star Jalsha and Jalsha Movies stood at first, second and third positions respectively. Aakash Aath and Zee Bangla Cinema secured fourth and fifth positions respectively.

    Bhojpuri

    Bhojpuri Cinema, Big Ganga and Dabangg stood at first, second and third positions respectively. Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri secured fourth and fifth positions respectively.

    Kannada

    Zee Kannada stood at first position, followed by Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies securing second, third, fourth and fifth positions respectively.

    Malayalam

    Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Kochu TV stood at first, second, third, fourth and fifth positions respectively.

    Marathi

    Fakt Marathi, Zee Marathi and Colors Marathi stood at first, second and third positions respectively. On the fourth and fifth slots, Zee Talkies and Star Pravah secured positions.

    Tamil

    Sun TV, Zee Tamil, Star Vijay, KTV and Star Sports 1 Tamil garnered first, second, third, fourth and fifth positions respectively.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Star Maa Movies stood at first, second, third, fourth and fifth positions respectively.

  • HUL top advertiser, Lizol top brand in BARC week 13 data

    HUL top advertiser, Lizol top brand in BARC week 13 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 March 2019 and 29 March 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 13 of 2019.

    Top advertisers

    In week 13 of 2019, Hindustan Unilever Ltd took the top advertiser spot with 155743 ad insertions on TV during the period. It was followed by Reckitt Benckiser (India) Ltd, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 131189 insertions.

    The third position was secured by ITC that has varied products, like Sunfeast, Candyman, Vivel, Classmate, and Engage, in its portfolio. It made 40143 insertions.

    The fourth and fifth spots were secured by Cadbury’s India Ltd and Brooke Bond Lipton India Ltd with 27093 and 23394 insertions, respectively.

    Top brands

    Cleaning and disinfecting product by the Reckitt Benckiser company, Lizol secured the top position in the brands’ category, in week 13, with 20203 ad insertions on TV.

    The second spot was taken by Lalitha Jewellery, which made 17385 ad insertions during week 13 of 2019. Following it was Parle Agro’s sparkling apple drink, Appy Fizz with 12698 insertions.

    Dettol Toilet Soaps came in fourth with 12039 insertions and the fifth spot went to Hotstar Specials, the originals platform of OTT service provider Hotstar, which made 11719 ad insertions on TV.

  • Dangal TV dominates Hindi GEC (U+R), rural areas in BARC week 13

    Dangal TV dominates Hindi GEC (U+R), rural areas in BARC week 13

    MUMBAI: Dangal TV dominated the Hindi GEC (U+R) and rural genres in Broadcast Audience Research Council (BARC) data for week 13 of 2019. Star Plus bagged first position followed by Sony Entertainment Television in the second position in urban areas.

    Hindi GEC (U+R)

    Dangal TV secured first position, followed by Big Magic, Star Plus, Zee TV and Sony Entertainment Television in second, third, fourth and fifth positions respectively. Colors, Sony Sab, Star Bharat, &TV and Star Utsav garnered sixth, seventh, eighth, ninth and tenth positions respectively.

    Hindi rural GEC

    In rural areas too, Dangal TV stood at first position. Big Magic, Zee TV, Star Plus and Colors bagged second, third, fourth and fifth positions respectively. Sixth, seventh, eighth, ninth and tenth positions were garnered by Sony Entertainment Television, Star Bharat, Sony Sab, Sony Pal and DD National respectively.

    Hindi urban GEC

    In the urban space, Star Plus the charts followed by Sony Entertainment Television, Colors, Zee TV and Sony Sab being placed in second, third, fourth and fifth positions respectively. Dangal TV, Star Bharat, Big Magic, &TV and Star Utsav bagged sixth, seventh, eighth, ninth and tenth positions respectively.