Category: Viewership

BARC week 25: Colors Bangla enters Bangla top 5

MUMBAI: Broadcast Audience Research Council (BARC) of India data for week 25 shows that in the Bangla space, Colors Bangla emerged as the new player by replacing Aakash Aath in the fifth position as compared to the previous week. No changes were seen in Kannada, Malayalam, Marathi, Tamil and Telugu industry.

Bangla

Zee Bangla, Star Jalsha and Jalsha Movies, Sony Aath retained their first, second, third and fourth positions respectively. Colors Bangla emerged as the new player by replacing Aakash Aath in the fifth position as compared to the previous week.

Bhojpuri

In the Bhojpuri market, Bhojpuri Cinema, B4U Bhojpuri, Big Ganga, Dabangg and Bhojpuri Dhamaka Dishum stood at their first, second, third, fourth and fifth positions respectively.

Kannada

Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies retained their first, second, third fourth and fifth positions respectively.

Malayalam

No changes were observed. Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies continued to be in first, second, third, fourth and fifth positions respectively.

Marathi

Zee Marathi, Fakt Marathi, Colors Marathi, Zee Talkies and Star Pravah continued to be in first, second, third, fourth and fifth position as compared to the previous week.

Tamil

Sun TV, Star Vijay, Zee Tamil, KTV, Star Vijay Super and Star Sports1 Tamil continued to be in first, second, third, fourth and fifth positions respectively.

Telugu

Star Maa, ETV Telugu, Zee Telugu, Gemini TV and Star Maa Movies retained their first, second, third, fourth and fifth positions respectively.

June 28, 2019
Dettol Liquid Soap remains top brand in BARC week 25

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.

Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.

Top Brands:

Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.

Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.

June 28, 2019
Star Plus retains leadership position in Hindi GEC urban in BARC week 25

MUMBAI: &TV emerged as the new player in the space by replacing Star Utsav in its tenth position in Hindi GEC (U+R) according to the Broadcast Audience Research Council (BARC) of India data for week 25 of 2019. In rural areas, Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. In urban areas, Star Plus retained its leadership position.

Hindi GEC (U+R)

Dangal TV retained its first position this week, followed by Zee TV and Star Plus that stood at second and third positions respectively. Big Magic jumped to the fourth from second position as compared to the previous week. Sony Sab, Colors, Sony Entertainment Television, Star Bharat continued to be in their fifth, sixth, seventh and eighth positions respectively. This week &TV emerged as the new player in the space by replacing Star Utsav in its tenth position.

Hindi Rural GEC

In rural areas, Dangal TV, Big Magic, Zee TV, Star Plus continued to be in first, second, third and fourth positions respectively. Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. Sony Entertainment Television, Star Bharat, Sony Pal and Star Utsav also retained their seventh, eighth, ninth and tenth positions respectively.

Hindi Urban GEC

In urban areas, Star Plus retained its leadership position. Zee TV and Sony Sab exchanged their second and third positions respectively. Sony Entertainment Television and Colors also interchanged their fourth and fifth positions respectively. Star Bharat, Dangal, Big Magic, &TV and Sony Pal retained their sixth, seventh, eighth, ninth and tenth positions respectively as compared to the last week.

June 28, 2019
BARC India board forms two-member committee to review data validation & outlier policy

MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com has learnt. The board’s decision comes on the back of chaos triggered by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) ruling to permit landing page placement for TV channels. Former BARC chairman Nakul Chopra and Pravin Tripathi are part of the committee.

“This is a great move. We at BARC India welcome the board's decision because as a joint industry body, operating in compliance with the Ministry of I&B, we follow best practises for the industry. An independent overview of the process and any recommendation to improve, are always welcome and we look forward to working with this committee,” a BARC spokesperson told Indiantelevision.com.

Following the TDSAT ruling, BARC had stopped filtering out outlier data (from landing pages from its weekly viewership numbers. However, it reverted to its earlier methodology from week 23 onward citing the mandate of its board and claiming it had received representations received from various stakeholders.

"As per representations received from various stakeholders and as per our board mandate, we are in the interim reverting back to our earlier process for treatment of landing page. The same will be reflective from week 23 onward till further notice. The process is also under review by the board. BARC India cannot identify landing pages. It has been identifying reach outliers. This practice is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc,” BARC had stated.

The industry has voiced differing opinions on not just the TDSAT ruling but also BARC’s treatment of landing pages in viewership measurement.

BARC’s weekly viewership numbers with and without landing page data has exhibited contrasting trends particularly in genres like English news. In a sense, the BARC board’s decision can be seen as an attempt to allay fears of a section within the industry that isn’t particularly satisfied with the transparency in the data validation and outlier policy of the TV measurement body.

June 27, 2019
English GEC genre emerges as most benefitted in Chrome DM week 25

MUMBAI: English GECs genre has grown by 5.16 per cent in week 25 of Chrome Data Analytics and Media. In this genre, Comedy Central channel gained the highest OTS with 30.7 per cent in HSM excluding less than 6 metros markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English movies genre gained second position that grew by 4.50 per cent in 6 metros market. In this genre Movies Now gained the highest OTS with 41.0 per cent. Infotainment genre stood on the third position by gaining 3.51 per cent in all India 1 lakh+ space. History TV18 secured the highest OTS with 85.2 per cent.

English news stood on fourth position in 6 metros markets and grew by 3.23 per cent. Republic TV gained the highest OTS with 96.6 per cent. Business News stood on the fifth position and grew by 2.81 per cent in 6 metros market. In this genre, CNBC Awaz gained the highest OTS with 82.4 per cent.

June 25, 2019
BARC week 24: Dangal regains pole position across genres

BENGALURU: Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the list in the previous week. Star India’s sports channel Star Sports 1 Hindi also climbed a place to second rank on the back of the ongoing ICC Cricket World Cup Tourney 2019 in England and Wales. Sun TV Network’s flagship Tamil GEC Sun TV dropped a couple of ranks to third place. All the channels in BARC’s weekly list of top 10 channels across genres in the week under review were the same as in the previous week, but with a shuffling of ranks.

Six Hindi GECs and one channel each from the Hindi movies, sports, Tamil and Telugu genres made up BARC’s across genres list for week 24 of 2019. From the network’s perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 TV, Sun TV Network and Viacom18 respectively.

As mentioned above, at first rank was Hindi GEC Dangal TV in week 24 of 2019 garnered 806687 million weekly impressions as compared to third rank and 805.510 million weekly impressions in week 23. Dangal also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market -HSM (U+R) and HSM (R). Dangal was ranked seventh in HSM (U). An Indian mythology programmes– Mahima Shanidev Ki and a family drama Baba Aiso Var Dhundo on Dangal were in BARC’s list of Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

Moving up to second rank with 763.962 million weekly impressions in week 24 of 2019 was Star Sports 1 Hindi as compared with third rank and 784.016 million weekly impressions in week 23. The channel was also ranked first in BARC’s weekly list of top 5 Sports channels during the week under review. Further, three of the top 5 sports programmes on average rating across all original airings in the week were aired on Star Sports 1 Hindi.

With 762.613 million weekly impressions in week 24 of 2019 was Sun TV at third rank as compared to first rank and 811.795 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes in this market based on average rating across all original airings in the week were aired on Sun TV.

Maintaining its previous week’s fourth rank was Zeel’s Hindi GEC Big Magic with 690.539 million weekly impressions as compared to 695.790 million weekly impressions in week 23. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U).

Climbing up two places to fifth rank was Zeel’s flagship Hindi GEC Zee TV in week 24 of 2019 with 680.603 million weekly impressions as compared to seventh rank and 612.470 million weekly impressions in week 23. Zee TV was ranked third in HSM (U+R), HSM (U) and HSM (R). The Balaji Telefilms produced Kumkum Bhagya, its spinoff Kundali Bhagya and Tujhse Hai Raabta aired on Zee TV were among the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U).

Dropping a rank to sixth place in week 24 of 2019 was Star India’s flagship Telugu GEC Star Maa with 626.797 million weekly impressions as compared to fifth rank and 653.203 million weekly impressions in week 23. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and three of the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

Also dropping by a rank to seventh place in week 24 of 2019 was Star India’s flagship Hindi GEC Star Plus with 624.298 million weekly impressions as compared to sixth rank and 626.032 million weekly impressions in week 23. Star Plus was also ranked fourth in BARC’s weekly list of top 10 Hindi GECs in both HSM (U+R) and HSM (R) and first in HSM (U). Yeh Rishta Kya Kehlata Hai on Star Plus was amongst BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U+R).

SPN’s Hindi GEC Sony SAB retained its previous weeks rank at number eight with 552.626 million weekly impressions as compared to 541.665 million weekly impressions in week 23. Sony SAB was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked second in HSM (U). One of the longest running Indian sitcom – Taarak Mehta Ka Ooltah Chashma on Sony SAB was among BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U).

Climbing up a rank to ninth place in week 24 of 2019 was SPN’s Hindi movies channel Sony Max with 524.681 million weekly impressions as compared to tenth rank and 526.994 million weekly impressions in the previous week. Sony Max also topped BARC’s weekly lists of top 5 Hindi movies channels in HSM (U+R), HSM (U) and HSM (R). Hindi feature films Bahubali The Beginning and KGF Chapter 1 were in BARC’s weekly list of top 5 Hindi Movies programmes on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U).

Viacom18’s flagship Hindi GEC Colors dropped a place to tenth rank in week 24 of 2019 with 521.025 million weekly impressions as compared to ninth rank and 536.369 million weekly impressions in week 23. Colors was ranked sixth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U).

June 25, 2019
Insanely Funny Yet Chillingly Dark Watch Ryan Reynolds in an unhinged avatar as &PrivéHD premieres ‘The Voices’

Mumbai: At every juncture in life, we’ve all wrestled with the two voices in our heads that constantly pull us in different directions. But, the real question is, who do we follow? From the multi-faceted Iranian-French director and cartoonist Marjane Satrapi comes a similar cinematic display of the dark spurs of emotions that lead us to evil temptations. &PrivéHD, the premium destination for nuanced cinema, is set to premiere, the bizarre and twisted tale of a deranged boy-next-door with ‘The Voices’ on Saturday, June 29, 2019 at 1PM and 9PM. Starring Ryan Reynolds, Gemma Arterton, Anna Kendrick and Jacki Weaver, the dark-comedy is known to have garnered multiple awards and nominations across coveted film festivals such as Festival D Cinema De Paris, Gérardmer Film Festival and Golden Trailer Awards.

The Voices revolves around the life of Jerry (Ryan Reynolds), a seemingly normal man and an upbeat newbie at a bathtub factory. However, something about this friendly co-worker seems completely off. Turns out, Jerry is a schizophrenic who is undergoing therapy with Dr. Warren (Jacki Weaver). Having rejected his medication over a long time makes Jerry hallucinate and indulge in daily conversations with his pets ‘Mr. Whiskers’, a sadistic tabby cat and Bosco his affable dog. Their ‘voices’ influence Jerry to take on all sorts of crazy stunts. Trouble escalates in his merry life when one fine day, Jerry is turned down by his office crush. This triggers a series of sinister impulses that ultimately lead Jerry to commit a gruesome murder. But, that’s just the beginning of a disturbing turn of events waiting to unfold. With this opens a Pandora’s box of the dark underbelly and unsettling details from Jerry’s past and a series of troubling encounters that only make matters worse for Jerry.

June 24, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 24 of 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

BARC week 24: Hindi news ratings plunge further

BENGALURU: Broadcast Audience Research Council of India (BARC) sum of weekly ratings of top 5 Hindi news channels across the Hindi speaking urban – HSM (U) and rural – HSM (R) as well as the combined HSM (U+R) were lowest ever in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review). BARC recommenced publishing of data in the public domain in week 13 of 2019 after a hiatus of seven weeks to allow ratings to stabilise after implementation of TRAI’s new tariff order, and the ratings for week 24 were the lowest ever since then.

The sum of weekly impressions of the top 5 Hindi news channels was 457.884 million weekly impressions in HSM (U+R); 187.489 million weekly impressions in HSM (R); and 275.549 million weekly impressions in HSM (U). Comparatively, the 11 week average (between weeks 13 and 23 of 2019) of the sum of weekly impressions of the top 5 Hindi news channels in HSM (U+R) was 653.192 million; in HSM (R) it was 288.937 million and in HSM (U) it was 367.834 million.

Of the reasons that this drop could be attributed to is BARC having reverted to the earlier process of treatment of landing page beginning with week 23. Added to this is the fact that the timings of the ongoing cricket tourney by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including Hindi news, could have affected viewership ratings. Many in the industry feel that BARC reverting to the old treatment of landing pages and filtering out data from outliers is better.

There was no change in the list of channels in HSM (U+R) and HSM (U) except for shuffling of ranks. In the case of HSM (R), India TV re-entered BARC’s list of top 5 Hindi news channels. Living Media (India Today Group) flagship Hindi news channel Aaj Tak continued its supremacy at rank 1 of the Hindi news genre in urban, rural as well as combined urban and rural markets. Aaj Tak was the only channel among the top 5 that saw ratings in week 24 of 2019 climb as compared to week 23.

HSM (U+R)

With 115.088 million weekly impressions in week 24 of 2019, Aaj Tak led BARC’s weekly list of top Hindi news channels as compared to 110.763 million weekly impressions. Continuing on at second rank was Network18’s News18 India with 93.574 million weekly impressions in the week under review as compared to 97.484 million weekly impressions in the previous week.

Climbing up a place to third rank in week 24 of 2019 was Rajat Sharma and Ritu Dhawan’s India TV with 87.283 million weekly impressions as compared to fourth rank and 88.807 million weekly impressions in week 23. Dropping a rank to fourth place in week 24 of 2019 was ARG Outlier Media’s Republic Bharat with 81.129 million weekly impressions as compared to third rank and 90.570 million weekly impressions in week 23. At fifth rank in week 24 of 2019 was Zee Media’s Zee News with 80.790 million weekly impressions as compared to 88.617 million weekly impressions in the preceding week.

HSM (R)

At rank one in HSM (R), Aaj Tak garnered 49.718 million weekly impressions in the Hindi speaking rural market in week 24 of 2019 as compared to 50.815 million weekly impressions in week 23. Climbing up a place to second rank was the erstwhile Ananda Bazar Patrika’s ABP News in week 24 of 2019 with 35.906 million weekly impressions as compared to third rank and 38.881 million weekly impressions in the previous week.

Dropping a rank to third place in HSM (R) during the week under review as Republic Bharat with 34.764 million weekly impressions as compared to second rank and 40.454 million weekly impressions in week 23. News18 India also climbed a place to fourth rank in HSM (R) with 33.721 million weekly impressions as compared to fifth rank and 34.771 million weekly impressions. Re-entering BARC’s weekly list of top 5 Hindi news channels list for HSM (R) was India TV with 33.370 million weekly impressions in week 24 of 2019.

HSM (U)

Aaj Tak regained its first place in the urban Hindi speaking market in week 24 of 2019 with 65.370 million weekly impressions as compared to second rank and 59.948 million weekly impressions in the previous week. Dropping a place to second rank was News18 India with 59.873 million weekly impressions as compared to first rank and 62.713 million weekly impressions in week 23.

India TV retained rank three in week 24 of 2019 with 53.913 million weekly impressions as compared to 54.765 million weekly impressions in week 23. Also retaining its previous week’s fourth rank was Zee News with 50.028 million weekly impressions as compared to 53.451 million weekly impressions in week 23. Completing the quintet in HSM (U) was Republic Bharat in week 24 of 2019 at its previous week’s rank 5 with 46.365 million weekly impressions as compared to 50.116 million weekly impressions.

June 22, 2019
No change in ranks as Republic TV continues to dominate English news

BENGALURU: There was no change in the list or ranks of channels in Broadcast Audience Research Council of India (BARC) weekly list of top 5 English news channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week under review or consideration) as compared to the previous week when English news ratings had plunged.

All the five channels recorded even lower ratings in week 24 of 2019 than in week 23. Combined ratings of the top English news channels plunged even further in week 24. This can probably be attributed to BARC having reverted to the earlier process of treatment of landing page beginning with week 23.Many in industry feel that BARC reverting to treatment of landing pages and filtering out data from outliers is better. Added to this is the fact that the timings of the ongoing cricket journey by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including English news, could have affected viewership ratings.

Like week 23, Republic TV continued to rule the English news genre in week 24 of 2019 with 0.566 million weekly impressions as compared to 0.582 million weekly impressions in week 23. Times Now followed at second place in week 24 of 2019 with 0.418 million weekly impressions as compared to 0.463 million weekly impressions in week 23.

At third rank was DD India with 0.334 million weekly impressions in week 24 of 2019 as compared to 0.408 million weekly impressions in week 23. CNN News18 was ranked fourth with 0.289 million weekly impressions as compared to 0.375 million weekly impressions in week 23. India Today Television completed the quintet with 0.251 million weekly impressions in week 24 of 2019 as compared to 0.259 million weekly impressions in the previous week.

June 21, 2019