Category: Viewership

BARC week 29: Sun TV back on top as ICC Cricket World Cup tourney ends

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back on top as the most watched channel across genres on all platforms in Broadcast Audience Research Council of India (BARC) weekly lists of top channels in week 29 of 2019. (Saturday 13 July 2019 to Friday 19 July 2019, week under review). With India out of the premier cricket tourney after the surprise loss to New Zealand, interest in the final match between England and New Zealand seemed to have waned in India, despite the nail-biting photo-finish. Star Sports 1 Hindi, the occupant of numero uno rank in the previous weeks’ lists failed to find a place in BARC’s weekly list of top 10 channels across genres, or the top 11 Pay channels across genres – Sun TV headed both the lists. Further, DD Sports which also aired the tournament exited BARC’s weekly list of top 10 Free channels across genres during the week under review.

For week 29 of 2019, BARC has posted the following across genres lists: Top 10 channels across genres across platforms; Top 11 Pay channels across genres; and Top 11 Free channels across genres. For week 28, the ratings agency had posted only the top 10 channels list for across platforms, pay channels and Free channels across genres.

BARC’s weekly list of top 10 channels across genres on all platforms

Six Hindi GECs, two Tamil channels and one channel each from the Telugu and Hindi movies comprised BARC’s weekly list of top 10 channels across genres in week 29 of 2019. From the network’s perspective, there were three channels each from Sony Pictures Network India (SPN) and Star India and one channel each from Enterr 10 TV, Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel)

As mentioned above, Sun TV headed BARC’s weekly list of top 10 channels with 863.550 million weekly impressions in week 29 of 2019 as compared to second rank and 843.786 million weekly impressions in the previous week.

At second rank was Enterr 10 TV’s FTA Hindi GEC Dangal with 781.501 million weekly impressions in week 29 of 2019 as compared to 762.595 million weekly impressions in the previous week. Moving up a place to third rank in week 29 of 2019 was Star India’s flagship Hindi GEC Star Plus with 708.740 million weekly impressions as compared to fourth rank and 694.567 million weekly impressions in the previous week.

Moving up two places to fourth rank was Zeel’s flagship Hindi GEC Zee TV with 693.440 million weekly impressions in week 29 of 2019 as compared to sixth rank and 676.868 million weekly impressions in week 28. Retaining its previous week’s rank five was Star India’s flagship Telugu GEC Star Maa in week 29 of 2019 with 683.816 million weekly impressions as compared to 689.795 million weekly impressions in week 28.

Climbing up three places to sixth rank was Viacom18’s flagship Hindi GEC Colors with 563.058 million weekly impressions in week 29 of 2019 as compared to ninth rank and 526.158 million weekly impressions in week 28.

Climbing up a place to seventh rank in week 29 of 2019 was SPN’s Hindi GEC Sony Sab with 551.715 million weekly impressions as compared to eighth rank and 530.349 million weekly impressions in week 28. Dropping a rank to eighth place in week 29 of 2019 was Star India’s flagship Tamil GEC Star Vijay with 531.446 million weekly impressions as compared to seventh rank and 545.135 million weekly impressions in week 28.

SPN’s Hindi movies channel Sony Max climbed a place to ninth rank in week 29 of 2019 with 522.040 million weekly impressions as compared to tenth rank and 496.497 million weekly impressions in week 28. SPN’s flagship Hindi GEC Sony Entertainment Television (SET) re-entered BARC’s weekly list of top 10 channels across genres in week 29 of 2019 with 504.481 million weekly impressions.

BARC’s weekly list of top 11 pay channels across genres

Four Star India channels, three channels from SPN, two channels from Zeel and one channel each from Sun TV Network and Viacom18 made up BARC’s weekly list if top 11 pay channels across genres in week 29 of 2019. Five Hindi GECs, three Hindi movies channels, two Tamil channels and one Telugu channel comprised BARC’s weekly list of top 11 pay channels across genres in week 29 of 2019.

As mentioned above, here also, Sun TV headed BARC’s weekly list with 863.550 million weekly impressions in week 29 of 2019 as compared to second rank and 843.786 million weekly impressions in the previous week. Star Plus also climbed a place to second rank in week 29 of 2019 with 705.707 million weekly impressions as compared to third rank and 690.613 million weekly impressions in week 28.

Climbing up two places to third rank was Zee TV with 691.204 million weekly impressions as compared to fifth rank and 674.518 million weekly impressions in the previous week. Retaining to fourth rank in week 29 of 2019 was Star Maa with 683.816 million weekly impressions as compared to 689.795 million weekly impressions in week 28.

Colors climbed up three places to fifth rank in BARC’s weekly list of top 11 pay channels across genres in week 29 of 2019 with 558.873 million weekly impressions as compared to eighth rank and 522.718 million weekly impressions in week 28. Sony Sab climbed up a place to sixth rank in week 29 of 2019 with 547.408 million weekly impressions as compared to seventh rank and 526.128 million weekly impressions in the previous week.

Star Vijay dropped a place to seventh rank with 531.446 million weekly impressions as compared to sixth rank and 545.135 million weekly impressions in week 28. Sony Max was on eight rank in week 29 of 2019 with 519.990 million weekly impressions as compared to ninth rank and 495.560 million weekly impressions in week 28.

SET climbed up a place to ninth rank in week 29 of 2019 with 502.417 million weekly impressions as compared to tenth rank and 487.728 million weekly impressions in week 28. Zeel’s Hindi Movies channel Zee Cinema and Star India’s Hindi Movies channel entered BARC’s weekly list if top 11 pay channels in week 29 of 2019 at tenth rank with 497.790 million weekly impressions and at eleventh rank with 460.007 million weekly impressions respectively.

BARC’s weekly list of top 11 Free channels across genres

Four channels from Enterr 10 Television, three channels each from B4U Media and Zeel and one channel from Skystar comprised BARC’s weekly list of top 11 free channels across genres in week 29 of 2019. Four Hindi Movies channels, two Bhojpuri channels two Hindi GECs and one channel each from the Bhojpuri, Marathi and Music genres comprised BARC’s weekly list of top 11 free channels across genres during the week under review.

Dangal retained its previous week’s first rank in week 29 of 2019 with 589.951 million weekly impressions as compared to 593.000 million weekly impressions in week 28. Zeel’s Hindi GEC Big Magic also retained its previous week’s second rank with 358.730 million impressions as compared to 395.972 million weekly impressions in week 28.

B4U Media’s Hindi Movies channel B4U Kadak also retained its previous week’s third rank with 347.208 million weekly impressions as compared to 307.206 million weekly impressions in week 28. Enterr 10 TV’s Marathi channel Fakt Marathi climbed up a place to fourth rank in week 29 of 2019 with 184.384 million weekly impressions as compared to fifth rank and 197.780 million weekly impressions in week 28.

Enterr 10 TV’s Bhojpuri movies channel Bhojpuri Cinema climbed up a place to fifth rank in week 29 of 2019 with 160.117 million weekly impressions as compared to sixth rank and 172.979 million weekly impressions in week 28. B4U Media’s Bhojpuri Movies channel B4U Bhojpuri climbed three places in week 29 of 2019 with 154.732 million weekly impressions to sixth rank as compared to ninth rank and 154.067 million weekly impressions in week 28.

Zeel’s Bhojpuri channel Big Ganga also climbed a place to seventh rank in week 29 of 2019 with 154.732 million weekly impressions as compared to eighth rank and 154.924 million weekly impressions in week 28. B4U Media’s Hindi Movies channel dropped a place to eight rank in week 29 of 2019 with 130.537 million weekly impressions as compared to seventh rank and 164.568 million weekly impressions in week 28

Skystar’s Hindi Movies channel Skystar Movies entered BARC’s weekly list if top 11 free channels across genre in week 29 of 2019 at ninth rank with 124.183 million weekly impressions. Enterr 10 TV’s Hindi Movies channel Enterr 10 also entered BARC’s across genres free channels list in week 29 of 2019 with 102.757 million weekly impressions. Zeel’s music channel Zing dropped a place to eleventh rank in week 29 of 2019 with 100.580 million weekly impressions as compared to tenth rank and 107.974 million weekly impressions in week 28.

July 26, 2019
BARC India week 29: Sony Sab moves to 2nd position in urban HSM

MUMBAI: In the week 29 of BARC India ratings, Sony Sab became the second leading channel in urban HSM of Hindi GECs. The channel was seen at 4th position of the pay platform. Last week the channel was at third position in urban HSM.

Dangal continues to lead the rural HSM and was number one channel on the free platform of Hindi GECs. The channel was followed by Big Magic, DD National, DD Bharati, DD Arunprabha, DD Uttar Pradesh, DD Rajasthan and DD Madhya Pradesh on the pay table of BARC India ratings.

Top 10 Hindi GECs on free platform

Star Plus continues to lead in urban HSM and pay platform of Hindi GECs. On the play platform the channel was followed by Zee TV, Colors, Sony Sab, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, &TV and Sony Pal

Top 10 Hindi GECs on pay platform

There were no changes in the pecking order of the Hindi GECs channels in rural HSM

Hindi GEC Rural

In urban HSM, Sony Sab moved to second position and Zee TV moved down to third position.

Hindi GEC Urban

July 25, 2019
Chrome DM week 29: English movies is most benefitted genre

MUMBAI: English movies genre has grown 11.86 per cent in week 29 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 44.7 per cent in the six metro markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

English GEC genre secured the second position in gainers list with 11.57 per cent growth. Comedy Central gained the highest OTS in the genre with 35.2 per cent in the six metros.

Following English movies and English GEC genre, the sports genre grew by 1.02 per cent, English news genre grew by 0.65 per cent and Hindi GEC genre grew by 0.56 per cent. In sports genre, DD Sports gained highest OTS with 97.5 per cent in All India 1lakh+ market.

July 25, 2019
Industry gives mixed views on BARC India’s decision to separate pay and FTA viewership

MUMBAI: BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the industry. While some believe that this will be beneficial to both broadcasters and advertisers in channelising their resources, others believe that it has no meaningful objective.

Welcoming the move by BARC India, Times Network president – strategy Vivek Srivastava said, “It aids both broadcaster and advertisers to better channelise their resources. Advertisers need audiences who can spend and there is no point paying for audiences who are on the free platform and don't have the propensity to consume. Advertisers wanting premium audiences, typically news and English, can now better optimise the price they pay to different platforms and not waste marketing monies on non-premium audience from free platforms. Consequently, broadcasters will also stop over-relying on one platform just to get numbers and premium content will get its due.”

From week 27 of 2019, BARC India decided to report viewership from free and pay platform separately. The new variables are offered over and above the current urban and rural cuts that are reported by BARC India. It is made available to all the subscribers for planning and analysis through its proprietary BARC Media Workstation Software and is also published on the website for select genres.

News Nation Network president – sales & marketing Abhay Ojha is of the view that the decision could be of benefit to all stakeholders. He said, “From a broadcaster’s perspective, we can better optimise our organisational resources towards strategising GRP requirements as per the revenue strategy of the network. Alternatively, a planner in an agency can further zero in on the quality of GRP required, depending upon their brand’s core competence and DPOs will get better clarity on ROI of paid and FTA channels. Therefore, holistically it’s a welcome move.”

On the other hand, Ojha noted that for Hindi news channels, it hardly mattered which platform was giving viewership, because national Hindi news channels are most widely distributed and are very dynamic, depending on everyday events. He further pointed out, “Most of the news channels are now being taken for frequency builders rather than reach builders, therefore the pie of revenue is mostly leftover after consumption on GEC, movies, niche, vernacular channels, etc.”

While announcing its move, BARC India CEO Partho Dasgupta had said, “There has been a strong demand from the market for separate reporting of viewership from homes with pay and free connection. We have taken the market feedback in consideration with the changes that have come about in the ecosystem post the implementation of the TRAI tariff order. We believe this move is a step in the right direction to empower the industry in understanding the distinct consumption patterns of this segment and plan more effectively.”

BARC believes that reporting viewership from pay and free platform separately would enable focussed targeting. Advertisers can plan more effectively by placing insertions on the channels available on their platforms in the respective regions. It will also enable the broadcasters to make more informed decisions related to content and distribution.

A broadcaster on the condition of anonymity said, “DD Free Dish has a presence across markets both in urban and rural and across demographics. Segregation of free and pay by a single platform will suit a few networks. It has no meaningful objective that will help the advertiser or broadcaster.”

Dentsu Network, SVP Mayank Bhatnagar said, “From a media planner’s view my audiences are watching a certain set of channels whether they are in pay or FTA platform. This will help us to look at data in a slightly different manner and we will get one more cut now because earlier there was only urban and rural now there are pay and FTA platforms also. It will impact the media planner’s life because they will continue to chase TG which is targeted. From a broadcaster’s point of view, it will give one more dimension in the data cuts to see how they are performing.”

He further said, “Lot of advertisers are looking at FTA channels and they are performing well. So if I have to do a relative comparison only on the pay platform, it will be easier for me to check which are performing well there and I can do a related shift. But otherwise, it’s not going to make any major changes.”

With time, the industry will be able to make better estimations as to the effectiveness of this move.

July 24, 2019
SVoD-Pay TV combined households increasing

MUMBAI: With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

As per the report, a combination of pay-TV, premium channel and SVoD is the most common among television service subscribers, followed by pay-TV and SVoD and SVoD-only.

While the proportion of Pay-TV-only households are down four points, proportion of households combining pay-TV, premium channel and SVoD services has increased four points in the last 12 months. Although SVoD and pay-TV is the most common service combination among internet users, the proportions range between 55 per cent in Turkey to 14 per cent in Japan.

“While there are markets such as Australia, Italy and Japan where SVoD-only is becoming the norm, this data reinforces pay-TV’s position in the market, and its continued importance to consumers in the viewing mix,” Ampere Analysis consumer research lead Minal Modha said.

July 21, 2019

With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 28 of 2019.

Top Advertisers:

Week 28 rankings of BARC saw little changes as compared to the past week. Hindustan Unilever Ltd and Reckitt Benkiser India Ltd remained firm on the top two positions with 181978 and 93694 insertions, respectively.

ITC Ltd claimed its position in the third spot back after a week’s gap, with 37987 insertions. It was followed by Procter & Gamble, which was missing from the list last week. It had made 34875 insertions. Cadbury’s India Ltd slipped down two spots to rank fifth this week with 33099 ad insertions on TV.

Rank	Advertiser	Insertions
		Week 28
1	HINDUSTAN LEVER LTD	181978
2	RECKITT BENCKISER (INDIA) LTD	93694
3	ITC LTD	37987
4	PROCTER & GAMBLE	34875
5	CADBURYS INDIA LTD	33099
6	BROOKE BOND LIPTON INDIA LTD	30426
7	COLGATE PALMOLIVE INDIA LTD	28926
8	AMAZON ONLINE INDIA PVT LTD	27624
9	GODREJ CONSUMER PRODUCTS LTD	19730
10	WIPRO LTD	19553
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

The Prime Day Sale on 15-16 July, arguably made Amazon Prime Video the top brand in the BARC week 28 rankings. The OTT service-provider inserted 12365 ads on TV during the week.

It was followed by Colgate Dental Cream, which rose from the fifth spot of the past week, with 11896 ad insertions. Trivago improved its position greatly, taking the third spot as compared to the last week’s 10th. It made 11720 ad insertions during the week.

Last week’s top brand, Dettol Liquid Soap ranked fourth in week 28 with 11393 insertions. The fifth position was acquired by Santoor Sandal & Turmeric, which was on number 3 last week, with 11155 ad insertions.

Rank	Brands	Insertions
		Week 28
1	AMAZON PRIME VIDEO	12365
2	COLGATE DENTAL CREAM	11896
3	TRIVAGO	11720
4	DETTOL LIQUID SOAP	11393
5	SANTOOR SANDAL AND TURMERIC	11155
6	HARPIC BATHROOM CLEANER	10452
7	HARPIC 10/10	9699
8	CLINIC PLUS SHAMPOO	9436
9	SURF EXCEL EASY WASH	9196
10	DETTOL TOILET SOAPS	9085
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 20, 2019

BARC wk 28: Regional channels continue to hold forte

MUMBAI: Sun TV continued to be in the leading position in Tamil (urban + rural) HSM with 779347 weekly impressions (000). The channel was followed by Star Vijay, Zee Tamil, KTV and Star Sports 1 Tamil at second, third, fourth and fifth positions respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Sun TV	779347
2	STAR Vijay	519030
3	Zee Tamil	370192
4	KTV	266773
5	STAR Sports 1 Tamil	120412
Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals,

In the Telugu space Star Maa, ETV Telugu, Zee Telugu, Gemini TV and Gemini Movies were at first, second, third, fourth and fifth positions respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	STAR Maa	648920
2	ETV Telugu	435883
3	Zee Telugu	398764
4	Gemini TV	361879
5	Gemini Movies	187486
AP/ Telangana (U+R) : NCCS All : 2+ Individuals,

In the Bengali space, Zee Bangla was in the leading position. The channel was followed by Star Jalsha, Jalsha Movies, Zee Bangla Cinema and Sony Aath.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Zee Bangla	301191
2	STAR Jalsha	259397
3	Jalsha Movies	81904
4	Zee Bangla Cinema	58770
5	Sony Aath	58219
WB (U+R): NCCS All : 2+ Individuals,

Bhojpuri Cinema, Big Ganga, B4U Bhojpuri, Dabangg and Bhojpuri Dhamaka DISHUM were the top 5 channels in the Bhojpuri space.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Bhojpuri Cinema	54249
2	Big Ganga	48194
3	B4U Bhojpuri	47088
4	Dabangg	15522
5	Bhojpuri Dhamaka DISHUM	13893
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

Zee Marathi, Fakt Marathi, Colors Marathi, Zee Talkies and Star Pravah were the top 5 channels in the Marathi genre.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Zee Marathi	379312
2	Fakt Marathi	244501
3	Colors Marathi	175923
4	Zee Talkies	153550
5	STAR Pravah	97017
Mah/ Goa (U+R) : NCCS All : 2+ Individuals,

In the Malayalam space, Asianet continued to hold its leading position. Flowers TV, Mazhavil Manorama, Asianet Plus and Surya TV were at second, third, fourth and fifth positions respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Asianet	273655
2	Flowers TV	115038
3	Mazhavil Manorama	92616
4	Asianet Plus	57324
5	Surya TV	54740
Kerala (U+R) : NCCS All : 2+ Individuals,

Zee Kannada, Colors Kannada, Udaya TV, Star Survarna and Udaya Movies were the top 5 channels in the Kannada space in week 28 of BARC India Ratings

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Zee Kannada	397827
2	Colors Kannada	290193
3	Udaya TV	215579
4	Star Suvarna	153160
5	Udaya Movies	149786
Karnataka (U+R) : NCCS All : 2+ Individuals,

PTC Punjabi, Pitaara TV, DD Punjabi, T TV and Manoranjan Movies were the top 5 channels in the Punjabi space

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	PTC Punjabi	53114
2	Pitaara TV	25435
3	DD Punjabi	18843
4	T TV	17388
5	Manoranjan Movies	17144
Pun / Cha (U+R): NCCS All: 2+ Individuals,

In Oriya space, Tarang, Zee Sarthak, Alankar, Prarthana, and Tarang Music were the top 5 channels

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Tarang	160987
2	Zee Sarthak	133773
3	Alankar	49124
4	Prarthana	27619
5	Tarang Music	26697
Odisha (U+R) : NCCS All : 2+ Individuals,

July 19, 2019

BARC wk 28: English news ratings decline

BENGALURU: The combined weekly ratings of the top 5 English news channels declined to the third lowest total in week 28 of 2019 (Saturday, 6 July 2019 to Friday, 12 July 2019, week or period under review) since week 13 of 2019. Calendar year 2019 has been an eventual year as far as publication in the public domain of Broadcast Audience Research Council of India (BARC) weekly viewership data is concerned. First, the ratings agency stopped publishing ratings in the public domain from week 6 of 2019 after the implementation of Telecom Regulatory Authority of India's (TRAI) New Tariff Order (NTO), ostentatiously to give time for viewership to stabilise and hence prevent ‘misuse’ of data. On coercion from TRAI, BARC started putting up data in the public domain from week 13 of 2019 onward, only to revert to an older version of treating data on the landing and outliers from week 23 of 2019.

During the six weeks since BARC’s adoption of the older method of treatment, ratings of a number of genres have been impacted. The three lowest combined ratings of the top 5 English news channels have happened post week 23 of 2019 – 1.948 million weekly impressions in week 24; 1.918 million weekly impressions in week 26 of 2019 and 1.929 million weekly impressions in week 28 of 2019. However BARC’s reloaded method of treatment alone cannot be said to be the only reason for lowering of ratings – the last few weeks have seen the ICC’s World Cup 2019 being played in England and Wales, and the timings of cricket matches being played in the tourney often overlapped primetime of a number of genres. The week under consideration saw the last match being played by India – the rain affected match that India lost against New Zealand and was ousted from the tourney at the semi-final stage. The period over the past few weeks has also seen heavy rains and flooding in a number of places across the country. These factors and maybe some others could have had an adverse effect on television viewership.

Let us see how the English news genre performed in week 28 of 2019

As mentioned above the combined viewership of the top 5 English news channels was 1.929 million weekly impressions in week 28 of 2019, a decline of 1.8 percent from the 1.964 million weekly impressions in the previous week (week 27). Four channels saw their ratings decline, while one – India Today Television saw a 25.8 percent increase in viewership in week 28 of 2019.

At its normal first place was the Arnab Goswami-led Republic TV which saw ratings decline of 5.7 percent in week 28 of 2019 to 0.593 million weekly impressions from 0.629 million weekly impressions in week 27. Also continuing on at its previous week’s second rank was Times Now with a 7.8 percent decline in ratings in week 29 of 2019 to 0.424 million weekly impressions from 0.460 million weekly impressions in week 27.

Retaining its previous week’s third rank was pubcaster Doordarshan’s DD India with a 3.1 percent decline in ratings in week 28 of 2019 to 0.345 million weekly impressions from 0.356 million weekly impressions in week 27. Climbing up a place to fourth rank was India Today Television with a 25.8 percent increase in ratings to 0.288 million weekly impressions in week 28 of 2019 from fifth rank and 0.229 million weekly impressions in the previous week. Dropping a place to fifth rank with a 3.8 percent decline in viewership to 0.279 million weekly impressions in week 28 of 2019 from fourth rank and 0.290 million weekly impressions in week 28 was CNN News18.

July 19, 2019

BARC week 28: Hindi GEC observes no changes

MUMBAI: In week 28 of BARC India's ratings, no changes were observed in the Hindi GEC urban + rural Hindi speaking market (HSM). Dangal was leading in the urban + rural segment of Hindi GECs with 760323 weekly impressions (000s). Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Big Magic, Star Bharat, Star Utsav and Sony Pal were seen at second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Dangal	760323
2	STAR Plus	670964
3	Zee TV	647652
4	SONY SAB	518048
5	Colors	513170
6	Sony Entertainment Television	474399
7	Big Magic	471906
8	STAR Bharat	331159
9	STAR Utsav	154322
10	Sony Pal	138022
HSM (U+R) : NCCS All : 2+ Individuals

Hindi GEC rural:

In Hindi GEC rural HSM, no changes were observed. Top 10 channels in the segment were Dangal, Big Magic. Zee TV, Star Plus, Colors, Sony Sab, Sony Entertainment Television, Star Bharat, Star Utsav and Sony Pal.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	Dangal	564622
2	Big Magic	359625
3	Zee TV	283853
4	STAR Plus	243224
5	Colors	182142
6	SONY SAB	162790
7	Sony Entertainment Television	126296
8	STAR Bharat	122430
9	STAR Utsav	65644
10	Sony Pal	63922
HSM (Rural) : NCCS All : 2+ Individuals,

Hindi GEC urban:

In the week 28 of BARC India, Star Plus continued to lead in the Hindi GEC urban HSM followed by Zee TV, Sony Sab, Sony Entertainment Television, Colors, Star Bharat, Dangal, Big Magic, &TV and Star Utsav.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 28
1	STAR Plus	427740
2	Zee TV	363799
3	SONY SAB	355258
4	Sony Entertainment Television	348103
5	Colors	331029
6	STAR Bharat	208729
7	Dangal	195701
8	Big Magic	112281
9	&TV	96509
10	STAR Utsav	88679
HSM (Urban) : NCCS All : 2+ Individuals,

Top 5 Hindi GEC programmes in urban + rural HSM:

Zee TV’s three shows were in the list of top 5 programme in urban + rural HSM. Kundali Bhagya and Kumkum Bhagya were at first and second positions respectively. Star Plus’ Yeh Rishta Kya Kehlata Hai was in the third position followed by Zee TV’s Guddan Tumse Naa Ho Payega and Sony Sab’s Taarak Mehta Ka Ooltah Chashma.

Rank	Channel Name	Programme	Impressions (000s)
			Week 28
1	Zee TV	KUNDALI BHAGYA	14710
2	Zee TV	KUMKUM BHAGYA	13452
3	STAR Plus	YEH RISHTA KYA KEHLATA HAI	10633
4	Zee TV	GUDDAN TUMSE NAA HO PAYEGA	8359
5	SONY SAB	TAARAK MEHTA KA OOLTAH CHASHMA	8160
HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals,

Top 5 programmes in rural HSM:

In rural HSM, Zee TV’s Kundali Bhagya and Kumkum Bhagya were at first and second positions respectively followed by three Dangal shows i.e. Mahima Shanidev Ki, Baba Aiso Var Dhundo and Dwarkadheesh Bhagwan Shree Krishna


Rank	Channel Name	Programme	Impressions (000s)
			Week 28
1	Zee TV	KUNDALI BHAGYA	6716
2	Zee TV	KUMKUM BHAGYA	6306
3	Dangal	MAHIMA SHANIDEV KI	5970
4	Dangal	BABA AISO VAR DHUNDO	4449
5	Dangal	DWARKADHEESH BHAGWAAN SHREE KRISHNA	3881
HSM (Rural) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals,

Top 5 programmes urban HSM:

In urban HSM, Kundali Bhagya was in first position, Yeh Rishta Kya Kehlata Hai in second position, Kumkum Bhagya in third position, Taarak Mehta Ka Ooltah Chasma in fourth position and Yeh Rishtey Hai Pyaar Ke in fifth position.

Rank	Channel Name	Programme	Impressions (000s)
			Week 28
1	Zee TV	KUNDALI BHAGYA	7994
2	STAR Plus	YEH RISHTA KYA KEHLATA HAI	7219
3	Zee TV	KUMKUM BHAGYA	7146
4	SONY SAB	TAARAK MEHTA KA OOLTAH CHASHMA	5918
5	STAR Plus	YEH RISHTEY HAIN PYAAR KE	5346
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July 18, 2019

Star India’s Preeti Puri Sharma steps down as vice president PR

MUMBAI: Star India’s Preeti Puri Sharma has put in her papers, Indiantelevision.com has learnt. Friday will be her last day at the company, wrapping up a six-year association.

At Star India, Sharma was responsible for the development and delivery of strategic communication plans, managing the external voice of the company with the media and driving publicity to support the organisation’s products and services across lines of businesses.

During her stint at Star India, Sharma played a key role in the successful launches of channels as well as Hotstar, the company’s streaming service, across digital and traditional media.

Sharma has over 18 years of experience giving her in-depth insight into the process of brand building and positioning. She has worked with media and entertainment conglomerates in various capacities. In her earlier stint at Reliance BIG Pictures (2008 – 2010), she set up the corporate communications and public relations division, led the communications strategy for the roll-out of the company’s partnership with leading Hollywood studios and film production houses and also drove PR for more than a dozen Indian movies.

She had a similar role and responsibility at UTV Software Communications (2006 – 2008), where she set up the corporate communications and PR division and spearheaded five business verticals – motion pictures, gaming, interactive, broadcast and TV content production. She also successfully handled the listing of UTV’s motion picture business at the London Stock Exchange.

Sharma has spent over seven years in PR agencies, managing more than 100 brands from manufacturing to consumer products to services.

In her last agency role as a senior account director at Edelman India, she handled the complete mandate for TATA Consumer Products.

July 18, 2019