ITV

Category: Viewership

  • BARC week 31: English news weekly ratings fall again

    BARC week 31: English news weekly ratings fall again

    BENGALURU: The combined weekly ratings of the top 5 English news channels declined 4.45 per cent according to Broadcast Audience Research Council of India (BARC) data for week 31 of 2019 (Saturday, 27 July 2019 to Friday, 2 August 2019, week or period under review) as compared to the previous week. The combined viewership of the top 5 English news channels in week 31 of 2019 was 1.811 million weekly impressions as compared to 1.896 million weekly impressions in week 30. This was the second lowest total since BARC recommenced publication of weekly data in the public domain in week 13 of 2019.
    As mentioned by us earlier, ratings of English news ratings seem to be on a decline Earlier, in week 29 of 2019, the combined viewership of the top 5 English news channels had achieved a new nadir.Please refer to the figure below:

    The channels in BARC’s weekly lists of top 5 English news channels have been the same since week 13 of 2019. However, there has been some shuffling in ranks during the period. Over the past few week, ranks 1, 2 and 3 have stabilised with the Arnab Goswami-led Republic TV at rank 1, Times Now at rank 2 and pubcaster Doordarshan India’s English news channel DD India at rank 3. During the past three weeks, rank four has been held by Network18’s CNN News18 and rank 5 by the India Today Group’s India Today Television. Please refer to the two charts below

    As mentioned above, ranks one to five seem to have stabilised since the past three weeks, with Republic TV, Times Now, DD India, CNN News18 and India Today Television at ranks 1, 2, 3, 4 and 5 respectively.

    Let us see the ratings of the top 5 channels in week 31 of 2019.

    At rank 1, Republic TV saw a small decline in viewership at 0.569 million weekly impressions in week 31 as compared to 0.574 million weekly impressions in the previous week. Times Now saw its ratings bump up to 0.425 million weekly impressions during the week under review as compared to 0.411 million weekly impressions in week 23. Ranked third, DD India saw a big drop in ratings to 0.337 million weekly impressions in week 31 of 2019 as compared to 0.400 million weekly impressions in week 30. CNN News18 also saw a substantial drop in viewership to 0.246 million weekly impressions in week 31 of 2019 as compared to 0.283 million weekly impressions in week 30. Completing the quintet at rank five, India Today Television saw its ratings increase slightly to 0.234 million weekly impressions during the period under review as compared to 0.228 million weekly impressions in the previous week.
     

  • BARC week 31: Lizol top brand, HUL top advertiser

    BARC week 31: Lizol top brand, HUL top advertiser

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 July 2019 and 02 August 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 31 of 2019.

    Top Advertisers:

    Just like the previous week, there were no changes in the top 5 advertisers in week 31 ratings as well.

    Hindustan Unilever remained on the top advertiser position, by making 150801 insertions. It was followed by Reckitt Benckiser (India) Ltd, with 120674 insertions, and ITC Ltd, with 40426 insertions.  

    Godrej Consumers Products Ltd came in fourth as it made 34637 insertions followed by Procter & Gamble, which had 30702 insertions, in week 31 of 2019.

    Top Brands:

    A few ups and downs were noticed in the rankings of top 5 brands in BARC week 31 rankings. While Lizol held strong to the top spot with 17137 insertions, Trivago was replaced from second spot by Harpic Bathroom Cleaner, a new entrant in the list. The latter made 11174 insertions.

    Dettol Liquid soap moved up two spots from last week, to rank third this time with 10921 insertions. Trivago settled at fourth position with 10772 ad insertions on television in week 31 of 2019.

    Harpic 10/10 re-entered the list post a small hiatus on fifth spot with 10667 ad insertions.

  • BARC week 31: Hindi GECs observe no changes

    BARC week 31: Hindi GECs observe no changes

    MUMBAI: No changes were observed in Hindi GEC segment in week 31 of BARC India ratings. On pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment, Star Bharat, Dangal, Star Utsav, &TV and Sony Pal continued to be the top 10 Hindi GEC channels.

    Hindi GEC Pay Platform

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 STAR Plus 750156
    2 Zee TV 704826
    3 SONY SAB 630630
    4 Colors 567158
    5 Sony Entertainment Television 532322
    6 STAR Bharat 352623
    7 Dangal 204122
    8 STAR Utsav 167447
    9 &TV 154331
    10 Sony Pal 144614
    HSM (U+R) : NCCS All : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Channel Pay

    Dangal, Big Magic, DD National, DD Bharati, DD Arunprabha, DD Uttar Pradesh, DD Rajasthan and DD Madhya Pradesh were at first, second, third, fourth, fifth, sixth, seventh, and eighth position respectively on Hindi GEC Free Platform.

    Hindi GEC Free Platform

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Dangal 723720
    2 Big Magic 417446
    3 DD National 45236
    4 DD Bharati 13902
    5 DD Arunprabha 2878
    6 DD Uttar Pradesh 1956
    7 DD Rajasthan 1701
    8 DD Madhya Pradesh 1414
    HSM (U+R) : NCCS All : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Channel Free

    In week 31 of BARC India ratings, Dangal, Big Magic, Zee TV, Star Plus, Colors, Sony Sab, Sony Entertainment Television, Star Bharat, Star Utsav and Zee Anmol were at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively in Hindi GEC rural market.

    Hindi GEC Rural

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Dangal 699062
    2 Big Magic 384066
    3 Zee TV 322530
    4 STAR Plus 275166
    5 Colors 203254
    6 SONY SAB 197887
    7 Sony Entertainment Television 152397
    8 STAR Bharat 134576
    9 STAR Utsav 73533
    10 Zee Anmol 71044
    HSM (Rural) : NCCS All : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Rural India

    In urban market, Hindi GEC- Star Plus, Sony Sab, Zee TV, Sony Entertainment Television, Colors, Dangal, Star Bharat, &TV, Big Magic and Star Utsav were at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively. 

    Hindi GEC Urban

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 STAR Plus 476145
    2 SONY SAB 439011
    3 Zee TV 384322
    4 Sony Entertainment Television 381558
    5 Colors 365757
    6 Dangal 228780
    7 STAR Bharat 219304
    8 &TV 119020
    9 Big Magic 118749
    10 STAR Utsav 94569
    HSM (Urban) : NCCS All : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Urban India
  • BARC week 31: Colors Gujarati drops to fourth position

    BARC week 31: Colors Gujarati drops to fourth position

    MUMBAI: In week 31 of BARC India's ratings, regional channels have witnessed some changes in their respective segment. In top five table of Gujarati channels, Colors Gujarati has slipped down to fourth position from second position. In Telugu segment, Star Maa has replaced Gemini Movies at fifth position.

    Colors Gujarati has slipped down from second to fourth position  whereas ABP Asmita moved up from third to second position and TV9 Gujarati also moved up from fourth to third position.

    Gujarati

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Colors Gujarati Cinema 38271
    2 ABP Asmita 27115
    3 TV9 Gujarati 25310
    4 Colors Gujarati 22734
    5 Sandesh News 19828
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals, 

    Star Maa Movies replaced Gemini movies at fifth position. Zee Telugu and Gemini TV exchanged their places at third and fourth position.

    Telugu
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 STAR Maa 747432
    2 ETV Telugu 457153
    3 Gemini TV 441196
    4 Zee Telugu 422961
    5 Star Maa Movies 200233
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals, 

    Zee Bangla Cinema moved from fifth position to fourth position and Aakash Aath moved down from fourth to fifth position in week 31 of BARC India ratings.

    Bangla

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Zee Bangla 360021
    2 STAR Jalsha 247465
    3 Jalsha Movies 75672
    4 Zee Bangla Cinema 69157
    5 Aakash Aath 61956
    WB (U+R): NCCS All : 2+ Individuals, 

    Top three bhojpuri channels- Bhojpuri Cinema, B4U Bhojpuri and Big Ganga remained same. Dabangg moved down from fourth to fifth position and BHojpuri Dhamaka Dishum moved up from fifth to fourth position.

    Bhojpuri
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Bhojpuri Cinema 67119
    2 B4U Bhojpuri 64253
    3 Big Ganga 46464
    4 Bhojpuri Dhamaka DISHUM 17661
    5 Dabangg 12926
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals, 

    No changes were observed in the pecking order of Kannada channels in week 21 of BARC India ratings

     

    Kannada

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Zee Kannada 484120
    2 Colors Kannada 277496
    3 Udaya TV 213647
    4 Star Suvarna 165683
    5 Udaya Movies 153221
    Karnataka (U+R) : NCCS All : 2+ Individuals, 

    No changes were observed in the top five Malayalam channels.

     

    Malayalam

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Asianet 304369
    2 Flowers TV 110445
    3 Mazhavil Manorama 94162
    4 Surya TV 77869
    5 Asianet Movies 62223
    Kerala (U+R) : NCCS All : 2+ Individuals, 

    No changes were observed in the top five Marathi channels. 

    Marathi

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Zee Marathi 374086
    2 Fakt Marathi 231936
    3 Colors Marathi 187549
    4 Zee Talkies 157102
    5 STAR Pravah 115591
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals, 

    Sun TV, Star VIjay, Zee Tamil, KTV and Star Vijay Super were the top five Tamil channels in the week 31 of BARC India Ratings

     

    Tamil

     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Sun TV 841476
    2 STAR Vijay 533302
    3 Zee Tamil 374655
    4 KTV 261989
    5 STAR Vijay Super 102422
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals, 
  • BARC India launches self service portal for viewership reports

    BARC India launches self service portal for viewership reports

    MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, today launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are in the business of data and analytics, the self-service portal offers a wide range of TV viewership and audience analytics reports at the click of a few buttons.

    The platform, which is targeted at the non-institutional users of BARC India data, will provide on demand access to valuable audience measurement reports basis the special requirement of the customer.

    The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns. Users can also customise these reports to suit their specific requirement.  The data on the self-service portal can be availed at a nominal charge through a swift online payment and the report will be delivered via e-mail within 2 to 7 business days depending on the nature of the report requested. 

    “BARC India’s viewership is the currency basis which $5.7 billion worth advertising & content decision are made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues. There are multiple entities that can benefit from our robust data to grow their business and we realised the need to make this data accessible to this larger audience and bring it to their fingertips,” said BARC India COO Romil Ramgarhia.

    While media professionals at various broadcasters, media agencies and advertisers have subscribed to BARC India’s proprietary analytics software- BARC India Media Workstation (BMW), BARC India aims to reach a larger audience of non-institutional and retail customers, who have been requesting the viewership data, such as independent media research professionals, marketing & PR firms, academicians, upcoming media & production houses consultants and investment analysts, among others. The portal can be accessed at https://ssp.barcindia.in/

  • Business news emerges as most benefitted in Chrome DM Week 31

    Business news emerges as most benefitted in Chrome DM Week 31

    MUMBAI: Business news genre has grown by 4.60 per cent in week 31 of Chrome Data Analytics and Media data. In this genre, CNBC Awaz channel gained the highest OTS with 85.5 per cent in 6 metro markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English movies genre gained second position and grew by 3.59 per cent in 6 metro markets. In this genre, Warner Brother gained the highest OTS with 46.2 per cent. English news genre stood in the third position by gaining 2.52 per cent in 6 metro markets. Republic TV secured the highest OTS with 97.7 per cent.

    Youth genre stood in fourth position in HSM excluding less than 1 lakh markets and grew by 2.17 per cent. MTV gained the highest OTS with 86.6 per cent. Kids stood in the fifth position and grew by 1.64 per cent in all India 1 Lakh+ market. In this genre, Discovery Kids gained the highest OTS with 88 per cent.

  • BARC week 30: Movie channels dominate free channels lists across genres

    BARC week 30: Movie channels dominate free channels lists across genres

    BENGALURU: TRAI’s new tariff order (NTO) seems to have changed viewership patterns if one were to go as per Broadcast Audience Research Council of India (BARC) data. Of course, BARC has started slicing and dicing the data more and more specifically and hence enabling an improved scenario of viewership patterns in the country. But, NTO resulted in the major networks converting some of their free to air (FTA) channels to pay TV, hence enabling channels that remained FTA viewership to leapfrog. One of the biggest beneficiaries of the change in its competitions’ platforms to pay TV is Enterr 10 TV’s Hindi GEC Dangal. Dangal has often been the leader in BARC’s weekly list of top 10 channels across genres on all platforms as also in BARC’s weekly lists of top 10 Hindi GEC channels in the combined rural and urban Hindi speaking markets or HSM (U+R) as also in the rural Hindi speaking market or HSM (R). At the same time, Dangal has also been amongst BARC’s weekly list of top 10 Hindi GECs in the urban Hindi speaking market or HSM (U). Another channel that has reaped viewership benefits has been Zee Entertainment Enterprises Ltd (Zeel) FTA Hindi GEC Big Magic.

    Since week 27 of 2019, BARC has started reporting breakup of free and pay channels in the case of some markets, including the top 10 or 11 channels across genres. BARC’s weekly list of top 11 free channels across genres contains channels only from the region above the five South Indian states and the union territory of Puducherry – the Hindi speaking markets. BARC defines HSM as all India without the states in which the four South Indian languages – Kannada, Malayalam, Tamil and Telugu are spoken. Ten of 11 channels in BARC’s weekly list of top 11 free channels across channels are mostly either Hindi or Bhojpuri, the one exception being Marathi. Six of the 11 channels among the top 11 FTA channels across genres are movies channels – equally divided between Hindi movies and Bhojpuri movies. Often the number of Bhojpuri channels equals Hindi channels.

    Let us look at BARC’s weekly list of top 11 free channels across genres for week 30 of 2019

    BARC’s weekly list of top 11 free channels across genres  for week 30 of 2019 (Saturday, 20 July 2019 to Friday, 26 July 2019) had two Hindi GECs, three Hindi movies channels, four Bhojpuri channels including three Bhojpuri movie channels, and one channel each from the Marathi and music genres. From the networks’ perspective, there were four channels from Enterr 10 TV, three channels each from B4U Media and Zeel, and one channel from Skystar Entertainment Private Ltd (Skystar).

    All the 11 channels in BARC’s weekly list of top 11 free channels across genres were same as in week 29, but with a small tweak in ranks. As a matter of fact, the names and ranks of the first four channels in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 were the same as in week 29.

    As mentioned above, Dangal headed BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019. The channel climbed up one place to first rank with 866.547 million weekly impressions in week 30 of 2019 from second rank and 781.501 million weekly impressions in week 29. Dangal retained first rank in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 with 665.082 million weekly impressions as compared to 589.591 million weekly impressions in week 29. Dangal was ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market HSM (U+R) as well as in HSM (R) and was ranked sixth in HSM (U). Dangal also headed BARC’s weekly list of top 8 free Hindi GECs during the week under review.

    At second rank in week 30 was Big Magic with 405.141 million weekly impressions as compared to 358.730 million weekly impressions in BARC’s weekly list of top 11 free channels across genres. Big Magic was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) on all platforms. Big Magic was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (R) and was ranked eighth in HSM (U). It was ranked second in BARC’s weekly list of top 8 free Hindi GECs during the week under review.

    At third rank in week 30 of 2019 was B4U Media’s Hindi movies channel B4U Kadak with 325.020 million weekly impressions as compared to 347.028 million weekly impressions in the previous week. B4U Kadak was ranked second in BARC’s weekly list of top 5 Hindi movies channels on all platforms in HSM (U+R) and was ranked first in HSM (R). B4U Kadak was ranked first in BARC’s weekly list of top 5 free Hindi movies channels.

    At fourth rank was Enterr 10 TV’s Marathi channel Fakt Marathi with 162.021 million weekly impressions as compared to 184.384 million weekly impressions in week 29. Fakt Marathi was ranked second in BARC’s weekly list of top 5 Marathi channels in the Maharashtra and Goa market.

    B4U Media’s Bhojpuri channel B4U Bhojpuri climbed up a place to fifth rank in week 30 of 2019 with 157.775 million weekly impressions as compared to sixth rank and 154.732 million weekly impressions in the previous week. B4U Bhojpuri was ranked first in BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market. This indicates that the channel has viewers outside the Bihar and Jharkhand markets also.

    Enterr 10 TV’s Bhojpuri channel Bhojpuri Cinema dropped a place to sixth rank in week 30 of 2019 with 157.352 million weekly impressions as compared to fifth rank and 160.117 million weekly impressions in the previous week. Bhojpuri Cinema topped BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market.

    Another B4U Media Hindi movies channel, B4U Movies also climbed up a place to rank seven in week 30 of 2019 with 150.461 million weekly impressions as compared to eighth rank and 130.537 million weekly impressions in week 29. B4U Movies was ranked fifth in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and was ranked second in BARC’s weekly list of top 5 free Hindi movies channels.

    Zeel’s Bhojpuri channel Big Ganga dropped a place to eighth rank in week 30 of 2019 with 138.778 million weekly impressions as compared to seventh rank and 151.977 million weekly impressions in week 29. Big Ganga was ranked third in BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market.

    Skystar’s Hindi movies channel Skystar Movies retained its previous week’s ninth rank in week 30 of 2019 with 120.616 million weekly impressions as compared to 124.183 million weekly impressions in week 29. Skystar Movies was ranked third in BARC’s weekly list of top 5 free Hindi movies channels.

    Zeel’s Music channel Zing climbed a rank to tenth place in week 30 of 2019 with 102.370 million weekly impressions as compared to eleventh rank and 100.580 million weekly impressions in week 29.

    Dropping a place to eleventh rank in week 30 of 2019 was Enterr 10 TV’s Hindi movies channel Enterr 10 with 102.280 million weekly impressions as compared to tenth rank and 102.757 million weekly impressions in week 29.

    Enterr 10 was ranked fourth in BARC’s weekly list of top 5 free Hindi movies channels.

  • Is there a slow but steady decline in English news ratings?

    Is there a slow but steady decline in English news ratings?

    BENGALURU: Is viewership of the English news genre dipping? Broadcast Audience Research Council (BARC) India recommenced publishing limited viewership data in the public domain on TRAI’s coercion in week 13 of 2019 after it had ostentatiously stopped doing so to allow ratings to stabilise after implementation of TRAI’s new tariff order from week 6 of 2019. Then in week 23 of 2019, BARC announced that it was reverting to an older method of treatment of the landing pages and outliers. The weeks following week 13 of 2019 have seen two major cricket tourneys being played – the twelfth season of the Indian Premier League in India and the ICC World Cup in England and Wales. Both the tourneys involved matches that overlapped primetime in India. Many parts of the country have been hit by bad weather over the past few weeks. Or is it just that there were a number of weeks that were just too hot before the torrential rains that inundated many parts of India? A BARC paper in the past suggested that weather affects television viewership. The implementation of the new regulatory framework and BARC’s treatment of outlier data are two other factors that also need to be kept in mind when analysing the scenario. One can also make a case for greater viewership interest in the run up to the elections, which now seems to be on the decline. It would be interesting to study if other genres have also been adversely affected.

    Please refer to the figure below for the combined weekly impressions of the top five English news channels between weeks 13 and the week under review – week 30 (Saturday, 20 July 2019 to Friday, 26 July 2019). The dotted yellow trendline indicates a slow but steady decline in viewership of the top 5 English news channels between weeks 13 and 30 of 2019. As is obvious, weeks 21 and 22 are the anomalies in the decline – news viewership peaked because of the announcement of the results of the national elections.

    It is interesting to note that since the entry of pubcaster Doordarshan’s English news channel DD India into BARC’s weekly list of top 5 English news channels, the channels appearing in the list have been the same, with a slight tweaking in the ranks sometimes. Over the past few weeks, there seems to have been some stabilisation in ranks one, two and three with the Arnab Goswami-led Republic at first place, Times Now at second place and DD India at third place. The jostle for ranks four and five is still on between CNN News India and India Today Television. Please refer to the figure below:

    Please refer to the figure below for ratings of the top 5 English news channels.

    Ratings of English news channels for week 30 of 2019

    The combined ratings of the top five English news channels increased 4.8 percent in week 30 of 2019 to 1.896 million weekly impressions from a low of 1.809 million weekly impressions in week 29. The list of channels and their ranks were the same in week 30 as week 29 of 2019.

    Republic TV led the English news genre with ratings of 0.574 million weekly impressions in week 30 of 2019 as compared to 0.564 million weekly impressions in the previous week. At second rank, Times Now scored 0.411 million weekly impressions during the week under review as compared to 0.404 million weekly impressions in week 29 of 2019. At third rank was DD India with 0.400 million weekly impressions in week 30 of 2019 as compared to 0.367 million weekly impressions in week 29. At fourth rank was CNN News18 with 0.283 million weekly impressions in week 30 of 2019 as compared to 0.264 million weekly impressions in week 29. Completing the quintet at fifth rank was India Today Television with 0.228 million weekly impressions in week 30 of 2019 as compared to 0.210 million weekly impressions in the previous week. 

  • BARC week 29: Lizol remains firm on top position

    BARC week 29: Lizol remains firm on top position

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 20 July 2019 and 26 July 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 30 of 2019.

    Top Advertisers:

    There were no changes in the top 5 advertisers from week 29 in the week 30 BARC rankings.

    Hindustan Unilever is still unmoved from the top advertiser position. It made 165606 insertions in week 30. It was followed by Reckitt Benckiser (India) Ltd, with 110380 insertions, and ITC Ltd, with 50011 insertions.  

    Godrej Consumers Products Ltd came in fourth as it made 46890 insertions followed by Procter & Gamble, which had 34672 insertions.

    Top Brands:

    Lizol maintained its top position in BARC week 30 rankings, with 16165 insertions. Trivago climbed up two spots to rank second this time with 11226 insertions. Colgate Dental Cream stood firm in the third spot with 10748 insertions.

    Horlicks climbed up fiour spots to stand fourth as it made 10577 ad insertions on TV. Dettol Liquid Soap slipped from last week’s second spot to rank fifth this time with 10470 inseritons.

  • Zee Heroes to Premiere on Zee Telugu starting August 4

    Zee Heroes to Premiere on Zee Telugu starting August 4

    Kickstarting the latter half of 2019 with a bang, Zee Telugu is all set to introduce an adventurous show ‘Zee Heroes’. In the wilderness of Thailand, 10 daredevil challengers must test their grit and give their best performance for laborious tasks that will lead to conquering the winner title. An amalgamation of thrill, adventure, courage, reality, entertainment and a whole lot of fear, Zee Heroes will premiere from August 4th at 9 PM only on Zee Telugu and Zee Telugu HD.  

    The 10 handpicked contestants for the show include Singer Anudeep, Actor & Bigg Boss Season 2 fame Samrat Reddy, Attarintlo Akka Chellalu lead Actor Aakarsh Byramudi, Roadies contestant Milind Chandwani, Jabardasth fame Ram Prasad, Comedian Vidyulekha, Actress & Bigg Boss Season 2 fame Tejaswi Madivada, Actress Apoorva Srinivasan, Muddha Mandaram fame Sunanda Malashetty and Miss India AP Srishti Vyakaranam.

    With the exuberant Lakshmi Manchu hosting the show, the contestants will be pushed beyond their comfort zone to face their most dreaded fears and emerge victorious. The viewers will witness a comprehensive mix of celebrity contestants execute the most daring challenges along with Lakshmi’s inimitable sense of humor.

    Which one of your favorite contestants will give the toughest fight and overcome their fears to win the Zee Heroes title?