Category: Viewership

  • English movies genre becomes top gainer in Chrome DM week 35

    English movies genre becomes top gainer in Chrome DM week 35

    MUMBAI: English movies became the top gainer in week 35 of Chrome Data Analytics and Media data. The genre grew by 9.09 per cent. In this genre, Warner Brothers channel gained the highest OTS with 48.1 per cent in 6 metros markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GEC gained second position and grew by 7.03 per cent in six metros market. In this genre, Comedy Central gained the highest OTS with 38.2 per cent. Sports genre stood in the third position by gaining 2.39 per cent in all India 1 lakh+ market. DD Sports secured the highest OTS with 95.9 per cent.

    Infotainment stood in fourth position in all India 1 Lakh+ market and grew by 1.95 per cent. History TV18 channel gained the highest OTS with 85.7 per cent. Business news stood in the fifth position and grew by 1.88 per cent in six metros market. In this genre, CNBC Awaz gained the highest OTS with 84.7 per cent.

  • Complan becomes the top brand in BARC Week 34 rankings

    Complan becomes the top brand in BARC Week 34 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 17 August 2019 and 23 August 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 34 of 2019.

    Top Advertisers:

    There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 173532 and 86290 ad insertions, respectively.

    Godrej Consumer Products Ltd, which ranked fourth, last week, replaced Procter & Gamble from the third position, as it made 39975 insertions. ITC Ltd also climbed up one spot to rank fourth with 34175. The fifth spot was acquired by Procter & Gamble with 33058 insertions.

    Rank

    Advertiser

    Insertions

     

     

     

    Week 34

       

    1

    HINDUSTAN LEVER LTD

    173532

       

    2

    RECKITT BENCKISER (INDIA) LTD

    86290

       

    3

    GODREJ CONSUMER PRODUCTS LTD

    39975

       

    4

    ITC LTD

    34175

       

    5

    PROCTER & GAMBLE

    33058

       

    6

    BROOKE BOND LIPTON INDIA LTD

    31354

       

    7

    CADBURYS INDIA LTD

    27495

       

    8

    COLGATE PALMOLIVE INDIA LTD

    22450

       

    9

    SMITHKLINE BEECHAM

    20626

       

    10

    MARICO LTD

    16148

       

    TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

     

     

    Top Brands:

    Interestingly, this week’s top brand in BARC weekly data is Complan, which was missing from the list for the longest time now. It had made 13530 insertions.

    Sitting on the second spot is last week’s third-ranked Vivo S1 with 12228 insertions. Next in the list is Trivago, which has slipped one slot, with 11925 ad insertions. Comfort Fabric Conditioner is another new entrant in the list, ranking fourth with 9868 insertions.

    Lalithaa Jewellery improved its position massively to rank fifth, as compared to the last week’s eighth position, with 9262 insertions.

    Rank

    Brands

    Insertions

     

     

     

    Week 34

       

    1

    COMPLAN

    13530

       

    2

    VIVO S1

    12228

       

    3

    TRIVAGO

    11925

       

    4

    COMFORT FABRIC CONDITIONER

    9868

       

    5

    LALITHAA JEWELLERY

    9262

       

    6

    SACHI SAHELI AYURVEDIC SYRUP

    9127

       

    7

    HARPIC PLATINUM

    8288

       

    8

    DAILYHUNT

    7931

       

    9

    LIFEBUOY TOILET SOAP

    7836

       

    10

    SURF EXCEL EASY WASH

    7740

       

    TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

  • BARC week 34: Dangal retakes top slot; 2 more Hindi GECs return in across genres

    BARC week 34: Dangal retakes top slot; 2 more Hindi GECs return in across genres

    BENGALURU: Enterr 10 Television’s Hindi GEC Dangal returned to first place in  Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms (across genres list) in week 34 of 2019 (Saturday, 17 August 2019 to Friday, 23 August 2019, week or period under review). Two Hindi GECs – Sony Pictures Network India (SPN) flagship channel Sony Entertainment Television or SET and the Viacom18 flagship channel Colors returned to BARC’s across genres list on all platforms at the cost of two Hindi movies channels in week 34 of 2019.

    Six Hindi GECs, two Tamil channels and one channel each from the Hindi movies and Telugu genres made up BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019. From the Network’s perspective, there were three channels from Star India, two channels from SPN and one channel each from B4U, Enterr10, the Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel). Eight of the channels in the list were on the pay platform and two were free to air or FTA.

    In BARC’s weekly list of top 10 channels across genres on the pay platform, there were five Hindi GECs, three Telugu channels and one channel each from the Hindi movies and Tamil genres. There were three channels each from SPN and Star India, two channels from Viacom18 and one channel each from the Sun TV Network and Zeel in BARC’s across genres list on the pay platform. Besides the eight pay channels that were present in BARC’s weekly list of top 10 channels across genres on all platforms, the two more channels present in the across genres weekly list on the pay platform were SPN’s Hindi movies channel Sony Max and the Network18 associated Telugu GEC ETV Telugu. The Sun TV Network’s flagship Tamil GEC Sun TV headed the across genres on the pay platform weekly list.

    In BARC’s weekly list of top 10 channels across genres on the free platform for week 34 of 2019, there were three channels each from the Bhojpuri, Hindi GEC and Hindi movies genres, and one channel from the Marathi genre. Four of the channels were from Enterr 10 Television, three were from B4U, two were from Zeel and one channel was from Skystar during the period under review. Quite obviously, Dangal headed this list also.

    As mentioned above, Dangal headed BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 860.070 million weekly impressions as compared to second rank and 827.063 million weekly impressions in week 33.

    Sun TV slipped a place to second rank in week 34 of 2019 with 850.711 million weekly impressions in week 34 of 2019 as compared to first rank and 902.564 million weekly impressions in the previous week.

    Star India’s flagship Hindi GEC Star Plus climbed up a place to third place with 837.519 million weekly impressions as compared to fourth place and 751.106 million weekly impressions in week 33.

    Star India’s flagship Telugu GEC Star Maa dropped a place to fourth rank with 784.095 million weekly impressions as compared to third rank and 761.055 million weekly impressions in week 33.

    Zee TV jumped two places to fifth rank with 673.096 million weekly impressions in week 34 of 2019 as compared to seventh rank and 614.306 million weekly impressions in week 33.

    SET re-entered the list at sixth rank with 661.005 million weekly impressions in week 34 of 2019.

    Another SPN pay Hindi GEC Sony SAB climbed down one place to seventh rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 641.869 million weekly impressions as compared to sixth rank and 632.959 million weekly impressions.

    B4U’s Hindi movies channel B4U Kadak dropped three places to eighth rank in week 34 of 2019 with 617.522 million weekly impressions as compared to fifth rank and 683.075 million weekly impressions in week 33.

    Viacom18’s flagship Hindi GEC Colors reentered BARCs’ weekly list of top 10 channels across genres on all platforms in week 34 of 2019 with 569.158 million weekly impressions at ninth rank.

    Star India’s flagship Tamil GEC dropped a place to tenth rank in week 34 of 2019 with 522.916 million weekly impressions as compared to ninth rank and 529.953 million weekly impressions in week 33.

  • BARC week 34: Zee Cinemalu replaces Star Maa Movies in Telugu genre

    BARC week 34: Zee Cinemalu replaces Star Maa Movies in Telugu genre

    MUMBAI: In week 34 of BARC India ratings, Zee Cinemalu was the new entrant in the top five Telugu channels list. The channel replaced Star Maa Movies at fifth position.This week, Vaicom 18's two regional channel Colors Gujarati and Colors Marathi bagged second positions in their respective markets. Last week, Colors Gujarati was seen at fourth position but the channel jumped to second position this week. Similarly Colors Marathi jumped from third position to second this week. 

    In week 34, ABP Asmita slipped to fourth position from second last week. Colors Gujarati Cinema, TV9 Gujarati and Sandesh News continue to hold their first, third and fifth positions respectively. 

    Gujarati

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 Colors Gujarati Cinema 26607
    2 Colors Gujarati 25902
    3 TV9 Gujarati 15522
    4 ABP Asmita 15517
    5 Sandesh News 8425
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals, 

    Fakt Marathi slipped down to third position from second last week. Zee Marathi, Colors Marathi, Fakt Marathi, Zee Talkies and Star Pravah continued to be the top five marathi channels in week 34 of BARC India ratings.

    Marathi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 Zee Marathi 377167
    2 Colors Marathi 174520
    3 Fakt Marathi 152048
    4 Zee Talkies 128918
    5 STAR Pravah 103850
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals, 

    Sony Aath and Zee Bangla Cinema exchanged their places at fourth and fifth positions. 

    Bangla

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 Zee Bangla 331687
    2 STAR Jalsha 243069
    3 Jalsha Movies 84634
    4 Sony Aath 61452
    5 Zee Bangla Cinema 57097
    WB (U+R): NCCS All : 2+ Individuals, 

    B4U Bhojpuri, Bhojpuri Cinema and Big Ganga continued to be the top three Bhojpuri channels. Bhojpuri Dhamaka DISHUM and Dabangg have exchanged their fourth and fifth positions.

    Bhojpuri

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 B4U Bhojpuri 71883
    2 Bhojpuri Cinema 47333
    3 Big Ganga 42879
    4 Bhojpuri Dhamaka DISHUM 16433
    5 Dabangg 13843
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals, 

    Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies were the top five Kannada channels in the week 34 of BARC India ratings.

    Kannada

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 Zee Kannada 443506
    2 Colors Kannada 300638
    3 Udaya TV 201366
    4 Star Suvarna 161231
    5 Udaya Movies 132382
    Karnataka (U+R) : NCCS All : 2+ Individuals, 

    The pecking order of Malayalam channels remained unchanged. 

    Malayalam

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 Asianet 272817
    2 Flowers TV 102591
    3 Mazhavil Manorama 94704
    4 Surya TV 61527
    5 Asianet Movies 55263
    Kerala (U+R) : NCCS All : 2+ Individuals, 

    No changes were seen in the order of Tamil channels.

    Tamil

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 Sun TV 787099
    2 STAR Vijay 497700
    3 Zee Tamil 408824
    4 KTV 269263
    5 STAR Vijay Super 98724
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals, 

    Zee Cinemalu was the new entrant in the top five Telugu channels list. The channel replaced Star Maa Movies. 

    Telugu

    Rank Channel Name Weekly Impressions (000s) sum
        Week 34
    1 STAR Maa 741503
    2 ETV Telugu 442800
    3 Zee Telugu 412784
    4 Gemini TV 404930
    5 Zee Cinemalu 201154
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals, 
  • BARC week 34: DD India drops to fifth place in English news genre

    BARC week 34: DD India drops to fifth place in English news genre

    BENGALURU: PubcasterDoordarshan’s English News channel DD India dropped to its lowest rank ever in week 34 of 2019 since Broadcast Audience Research Council of India (BARC) recommenced publishing viewership data in the public domain. Earlier, the ratings agency had stopped publishing data in the public domain starting week 6 of 2019 allow ratings to stabilize on implementation of Telecom Regulatory Authority of India (TRAI) New Tariff Order. BARC restarted putting up data on its website in week 13 of 2019 on coercion from TRAI.

    During the 22 weeks(including weeks 13 and 34 of 2019) since, DD India has been ranked first in BARC’s weekly list of top 5 English News channels four times, has been ranked second 6 times, has been ranked third ten times, and has been ranked fourth and fifth once each. Hence, DD India’s ranking in week 34 (Saturday, 17 August 2019 to Friday, 23 August 2019) has been its lowest ever in 22 weeks. Please refer to the figure below

    All the five channels in BARC’s weekly lists of top 5 English News channels have been the same during the 22 weeks (weeks 13 to 34) under consideration in this paper, except that there has been a shuffling of ranks.

    The combined weekly impressions of BARC’s top 5 English News channels dipped once again in week 34 of 2019 as compared to week 33. This time the week-on-week dip in ratings was even higher at 14.9 percent (0.379 million impressions) as compared to the dip of 11.7 percent (0.338 million weekly impressions)  between weeks 33 and 32 of 2019.In week 34 of 2019, three channels – DD India (52.4 percent drop), CNN News18 (20.3 percent drop) and Times Now (9.5 percent drop) saw ratings fall. Two channel in BARC’s weekly list of top 5 English News channels in week 34 witnessed growth in ratings. They were Republic TV (increase of 0.048 million weekly impressions) and India Today TV (increase of 0.005 million weekly impressions) . Please refer to the figure below:

    Let us see how the top 5 English News channels performed in week 34 of 2019

    The Arnab Goswami led Republic TV retained its first rank with 0.762 million weekly impressions in week 34 of 2019 as compared to 0.714 million weekly impressions in week 33. Times Now climbed up a place to second rank in week 34 of 2019 with 0.498 million weekly impressions as compared to rank three and 0.550 million weekly impressions in the previous week. Climbing up two places to rank three in week 34 of 2019 was India Today Television with 0.321 million weekly impressions as compared to rank five and 0.321 million weekly impressions in week 33. Retaining its previous week’s rank four was CNN News18 with 0.315 million weekly impression in week 34 of 2019 as compared to 0.395 million weekly impressions in week 33. DD India completed the quintet with less than half of its week 33 viewership. At fifth rank,DD India garnered 0.272 million weekly impressions in week 34 of 2019 as compared to second rank and 0.572 million weekly impressions in week 33.

    Please refer to the figure below:


     

  • BARC week 34: Sony Entertainment Television grabs 2nd position in urban market

    BARC week 34: Sony Entertainment Television grabs 2nd position in urban market

    MUMBAI: Sony Entertainment Television has bagged second position in week 34 of BARC India ratings in the urban market with 458374 weekly impressions. In the previous week the channel was seen at third position. On pay platform as well the channel moved up to third from fourth last week. In this week the channel launched Kaun Banega Crorepati (KBC) Season 11 on August 19 which propelled the growth of viewership on the channel. 

    Hindi GEC Urban

    In week 34 of BARC India Ratings, Sony SAB slipped to fourth position from second on the pay platform. Zee TV has moved to second position from third in last week.  

    Hindi GEC Pay Platform

    Dangal, Big Magic, DD National, DD Arunprabha, DD Bharati, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were the top eight channels on the free platform. 

    Hindi GEC Free Platform

    In rural market, Dangal, Big Magic, Zee TV, Star Plus, Sony SAB, Colors, SOny Entertainment Television, Star Bharat, Sony Pal and Star Utsav were at first, second, third, fourth, fifth, sixth, seventh, eight, ninth and tenth positions respectively. 

    Hindi GEC Rural 

  • Youth genre emerges as most benefitted in Chrome DM week 34

    Youth genre emerges as most benefitted in Chrome DM week 34

    MUMBAI: Youth genre became the top gainer in week 34 of Chrome Data Analytics and Media data. The genre grew by 0.59 per cent. In this genre, MTV channel gained the highest OTS with 86.3 per cent in HSM excluding less than 1 lakh markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, infotainment gained second position and grew by 0.43 per cent in all India one lakh plus market. In this genre, History TV18 gained the highest OTS with 84.6 per cent. English news genre stood in the third position by gaining 0.43 per cent in six metros market. Republic TV secured the highest OTS with 99.3 per cent.

  • BARC week 33: 2 Hindi movie channels push out 2 Hindi GECs from across genres list

    BARC week 33: 2 Hindi movie channels push out 2 Hindi GECs from across genres list

    BENGALURU: Hindi movies such as Vidroh Lets Fight Back, Policewala Gunda 2, Dangerous Khiladi 3, and Dil Hi To Hai (Jackie Shroff) helped push up free-to-air (FTA) Hindi movie channel B4U Kadak to fifth rank in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on all platforms in week 33 of 2019 from sixth place in the previous week. The four movies were among the top 5 Hindi movies programmes in the combined urban and rural Hindi speaking markets – HSM (U+R) as well as in rural HSM – HSM (R) per BARC’s weekly lists of top 5 Hindi movies programmes in HSM (U+R) and HSM (R).  Week 33 of 2019 (Saturday, 10 August 2019 to Friday, 16 August 2019) is the week or period under review.

    Two other Hindi movies channels, Zee Cinema and Sony Max, both pay TV, thrust their way into the same list at eighth and tenth ranks respectively during the same week. Movies beamed on both these two pay Hindi movies channels had higher viewership in urban HSM or HSM (U) based on their presence in BARC’s weekly list of top 5 Hindi movies programmes in HSM (U) only. Two major Hindi GECs – Colors and Sony Entertainment Television which exited the BARC across genres list on all platforms, however had the solace of retaining their presence in BARC’s weekly list of to 10 pay channels across genres with improvement in their respective ranks in week 33 of 2019 vis-à-vis week 32. BARC’s weekly list of top 10 channels across genres on all platforms had three Hindi movies channels in the week as compared to only one in the previous week.

    Four Hindi GECs, three Hindi movies, two Tamil and one Telugu channel comprised BARC’s weekly list of top 10 channels across genres on all platforms. From the network’s perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd and one channel each from B4U, Enterr 10 Television and the Sun TV Network. Hence there were more regional languages – especially Telugu and Tamil, and Hindi movies combined than there were Hindi GECs in BARC's weekly lists of top 10 channels across genres on all platforms during the period under review.

    In the case of BARC’s weekly list of top 10 pay channels across genres, like in week 32 of 2019, there were five Hindi GECs, two each of Hindi movies and Tamil channels and one Telugu channel in week 33. The channels were the same in week 33 as in week 32 with some shuffling in ranks. From the network’s perspective, there were three channels each from SPN and Star India, two channels from Zeel and one channel each from the Sun TV Network and Viacom18. In BARC’s weekly list of top 10 pay channels across genre in week 33 of 2019 were occupied by a Tamil (Sun TV) and Telugu (Star Maa) like in week 32. A Hindi GEC in the form of Star India’s flagship Hindi GEC Star Plus was at third rank in this BARC list in week 33. As mentioned above, the eight pay channels in BARC's weekly list of top 10 channels across genres on all platforms were also present in BARC’s weekly list of top 10 pay channels across genres, along with Zee Cinema and Sony Max in week 33 of 2019.

    This article’s focus hereon will be on ‘all platforms’ – BARC publishes three across genres weekly lists – on all platforms, on pay platforms and on free platforms. There were eight pay channels and two FTA channels in BARC’s weekly list of top 10 channels across genres on all platforms in week 33 of 2019, same as in week 32.

    Sun TV Network's flagship Tamil GEC Sun TV reclaimed first rank in BARC’s weekly list of top 10 channels across genres on all platforms in week 33 of 2019 with 902.564 million weekly impressions as compared to second rank and 870.981 million weekly impressions in week 32.

    At second rank in week 33 of 2019 was Enterr 10 Television’s FTA Hindi GEC Dangal with 827.063 million weekly impressions as compared to first rank and 872.724 million weekly impressions the previous week.

    Star India’s Telugu GEC Star Maa retained its third rank in week 33 of 2019 with 761.055 million weekly impressions as compared to 767.337 million wekly impressions in week 32.

    Star India’s flagship pay Hindi GEC Star Plus also retained its fourth place in week 33 of 2019 with 751.106 million weekly impressions as compared to 719.127 million weekly impressions in week 32.

    As mentioned above, B4U’s FTA Hindi Movies channel B4U Kadak climbed to fifth rank in week 33 of 2019 with 683.075 million weekly impressions as compared to sixth rank and 651.413 million weekly impressions.  

    SPN’s pay Hindi GEC Sony Sab climbed up a place to sixth rank in week 33 of 2019 with 632.959 million weekly impressions as compared to seventh rank and 621.116 million weekly impressions in week 32.

    Zeel’s flagship Hindi GEC Zee TV dropped two place in week 33 of 2019 to seventh rank with 614.306 million weekly impressions as compared to 678.991 million weekly impressions.

    Zeel’s pay Hindi movies channel Zee Cinema found a place in BARC’s weekly lists of top 10 channels across genres on all platforms with 602.894 million weekly impressions in week 33 of 2019.

    Star India’s flagship Tamil GEC Star Vijay climbed a place to ninth rank with 529.953 million weekly impressions in week 33 of 2019 as compared to tenth rank and 522.129 million weekly impressions in week 32.

    SPN’s Hindi movies channel Sony Max also entered BARC’s weekly list top 10 channels across genres on all platforms at tenth rank with 523.074 million weekly impressions.

  • BARC week 33: Vimal Elaichi Pan Masala top brand

    BARC week 33: Vimal Elaichi Pan Masala top brand

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 33 of 2019.

    Top Advertisers:

    Hindustan Unilever was the top advertiser in the week 33 rankings of top advertisers released by BARC. It had made 159833 ad insertions on TV during this period. It was followed by Reckitt Benckiser (India) Ltd, which had 109438 insertions.

    Procter & Gamble took the third spot with 42020 ad insertions and Godrej Consumers Products Ltd stood fourth with 38408 insertions. They were followed by ITC Ltd that had made 37151 insertions on TV.

    Top Brands:

    Vimal Elaichi Pan Masala took the top spot in the category of brands in week 33 rankings of BARC. It has made 33286 ad insertions. Second in the list was Trivago with 12041 insertions.

    Vivo S1 came in third with 11409 insertions followed by Dettol Liquid Soap, which had made 9896 insertions. Dettol Range of Products ranked fifth with 9817 insertions on TV.

  • BARC week 33: Sony SAB moves to second position on pay platform

    BARC week 33: Sony SAB moves to second position on pay platform

    MUMBAI: Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in last week. Colors has moved down to fifth position from fourth in last week.
     
    Hindi GEC Pay Platform
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 33
    1 STAR Plus 726582
    2 SONY SAB 614772
    3 Zee TV 585425
    4 Sony Entertainment Television 503146
    5 Colors 498692
    6 STAR Bharat 309034
    7 Dangal 188601
    8 STAR Utsav 160786
    9 Sony Pal 157424
    10 &TV 134696
    HSM (U+R) : NCCS All : 2+ Individuals
    The pecking order of channels on free platform remained unchanged.
     
    Hindi GEC Free Platform
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 33
    1 Dangal 635812
    2 Big Magic 408851
    3 DD National 65970
    4 DD Bharati 5472
    5 DD Arunprabha 3664
    6 DD Uttar Pradesh 2708
    7 DD Madhya Pradesh 2235
    8 DD Rajasthan 1928
    HSM (U+R) : NCCS All : 2+ Individuals
    Dangal continued to lead the rural segment. The channel was followed by Big Magic, Zee TV, Star Plus, Sony SAB, Colors, Sony Entertainment Television, Star Bharat, Sony Pal, and Star Ustav.
    Hindi GEC Rural
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 33
    1 Dangal 629812
    2 Big Magic 377879
    3 Zee TV 275709
    4 STAR Plus 267135
    5 SONY SAB 191155
    6 Colors 181229
    7 Sony Entertainment Television 143901
    8 STAR Bharat 112388
    9 Sony Pal 75426
    10 STAR Utsav 68465
    HSM (Rural) : NCCS All : 2+ Individuals

    In the urban segment, Star Plus, Sony SAB, Sony Entertainment Television, Colors, Zee TV, Star Bharat, Dangal, Big Magic, & TV and Star Utsav were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

     
    Hindi GEC Urban
     
    Rank Channel Name Weekly Impressions (000s) sum
        Week 33
    1 STAR Plus 462191
    2 SONY SAB 428615
    3 Sony Entertainment Television 361316
    4 Colors 319490
    5 Zee TV 312523
    6 STAR Bharat 197914
    7 Dangal 194602
    8 Big Magic 106177
    9 &TV 96726
    10 STAR Utsav 93045
    HSM (Urban) : NCCS All : 2+ Individuals