Category: Viewership

  • Zee Telugu presents a Dussehra special show

    Zee Telugu presents a Dussehra special show

    With lots of fun, sweets, laughter, drama, splendid acts and performances of your favorite television artists, Zee Telugu gears up to celebrate the biggest festival of the year in grandeur and in style! The channel welcomes the festive season with ‘Vijayadashami – Prathi Roju Pandage’ on 29th September at 2:00 PM only on Zee Telugu and Zee Telugu HD channel.

    ‘Vijayadashami – Prathi Roju Pandage’ will be a grand affair with television celebrities in their celebratory best – dressed in festive finery, dancing to superbly choreographed performances, on the grandest sets ever. All the members of Zee Kutumbam such as Siddhu, Pranavi Manukonda from ‘Ganga Manga’, VJ Sunny , Meghna Lokesh and Bhavana from ‘Kalyana Vaibogame’, Marina Abraham and Nirupam Paritala from ‘Prema’, Siddharth Varma and Jyothi from ‘Raktha Sambandham’, Akarsh Byramudi from ‘Attarintlo Akka Chellalu’, Abhi Pratap and Madhubala from ‘Ninne Pelladatha’ and many other popular faces like Yamini, Karuna Bhushan, Suhasini, Sudheer, Ram Prasad and Seenu will make their presence felt.

    There is a surprise element in the show with the Tollywood actress Nabha Natesh, who making a special appearance. She will not only be seen dancing to the tunes of her latest movie, ‘Ismart Shakar’, but also joining the festivity with Zee Kutumbam. Additionally, there is a splendid act by Nirupam, Abhi, VJ Sunny, Anchor Ravi, Akarsh, Siddharth Varma and Siddhu where they try to woo the ravishing Nabha.

    Anchor Ravi, Shyamala and Sameeksha get ready to tickle some bones with their ‘dance comedy’ grooving to some hit Tollywood numbers. There is a special dance performance by Shiva Parvati, Uma, Chaitra Rao, Sheela Singh, Bhavana, Usha Rani, Brundha, Madhavi Latha and Jyoti Reddy on Nava Durga. To ensure that there is more than a generous dose of entertainment, Pooja Moorthy will be seen performing a classical dance act, and Sa Re Ga Ma Pa Lil’ Champs, Mangli and Dhanunjay will be singing melodies, adding to the festive fervor. 

  • Religious genre becomes top gainer in Chrome DM week 38

    Religious genre becomes top gainer in Chrome DM week 38

    MUMBAI: Religious genre has become the top gainer in week 38 of Chrome Data Analytics and Media data. The genre grew by 2.97 per cent. In this genre, Aastha channel gained the highest OTS with 97.8 per cent in the religious genre – HSM excluding <1 lakh market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, music genre gained second position and grew by 2.05 per cent in HSM excluding <1lakh market. In this genre, 9XM gained the highest OTS with 97 per cent. Hindi movies genre stood in the third position by gaining 1.26 per cent in HSM excluding <1 lakh market. Movies OK secured the highest OTS with 91.7 per cent.

    English news stood in fourth position in the 6 metros market and grew by 1.08 per cent. Republic TV channel gained the highest OTS with 99 per cent. English movies genre stood on the fifth position and grew by 1.04 per cent in 6 metros market. In this genre, Warner Brothers gained the highest OTS with 47.8 per cent.

  • BARC week 37: Dangal retakes top spot in yo-yo struggle across genres

    BARC week 37: Dangal retakes top spot in yo-yo struggle across genres

    BENGALURU: Enterr10 Television network’s Hindi GEC was the most watched channel Across Genres on All Platforms as well on the Free Platform in week 37 of 2019 (Saturday, 7 September 2019 to Friday, 13 September 2019, week or period under review). The channel was ranked first in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 channels across genres on all platforms during the period under review as compared to second rank in week 36 of 2019 (previous week). As mentioned by us earlier(https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-36-dingdong-struggle-for-top-slot-between-dangal-and-sun-tv-190913) Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV have each been vying for the numero uno position in BARC’s across genres on all platforms list over the past few weeks.

    Top 10 channels Across Genres on All Platforms

    The list of channels in BARC’s weekly list of Top 10 channels Across Genres on All Platforms in week 37 of 2019 was the same as in week 36, with a small tweak in ranks – the biggest one being Dangal replacing Sun TV at first place as mentioned above. Six Hindi GECs, two Tamil GECs and one channel each from the Hindi movies and Telugu GEC genres comprised BARC’s weekly list of Top 10 channels Across Genres on All Platforms in week 37 of 2019. From the network’s perspective, there were three channels from Star India, two channels from Sony Pictures Network (SPN) and one channel each from B4U, Enterr 10 Television, Sun TV Network, Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) in the weekly list of Top 10 channels across genres on all platforms in week 37 of 2019. Eight of the channels in the list were Pay TV, while two were Free TV in the week under review.

    Please refer the chart below:

    Top 10 channels Across Genres on the Pay Platform

    There was only one change in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019 as compared to week 36. The Network18/Viacom18 associated Telugu GEC ETV Telugu exited the list while Zeel’s Kannada GEC Zee Kannada entered it in week 37 of 2019. There were three channels each from Star India and SPN, two channels from Zeel and one channel each from Sun TV Network and Viacom18 in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019.  Five of the channels were Hindi GEC, there were two Tamil GECs and one channel each from the Hindi movies, Kannada and Telugu genres in BARC’s weekly list of top 10 channels Across Genres on the Pay Platform in week 37 of 2019. As in week 37, the two most watched Pay channels on the Pay TV platform were not Hindi GECs’ – they were Tamil and Telugu GECs’ ranked one and two respectively. 

    Please refer to the chart below:

    Top 10 channels Across Genres on the Free Platform

    All the channels in BARC’s weekly list of Top 10 channels on the Free Platform in week 37 of 2019 were the same as in the previous week, with a slight tweaking in ranks. There were three channels each from the Bhojpuri and Hindi movies genres, two channels from Hindi GEC and one channel each from the Marathi and sports genres. There were three channels each from B4U and Enterr 10 Television, two channels from Zeel and one channel each from the Skystar and Star India networks. 

    Please refer the chart below:


     

  • Dream Theatre wins Licensing Mandate for ‘Little Singham’

    Dream Theatre wins Licensing Mandate for ‘Little Singham’

    Mumbai:  India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

    Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest-growing channel in the kids' genre in 2018. The Little Singham Mobile Game has further added to the IP’s success,  hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trailblazing success story.

    The  Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories,  bags, sporting accessories, FMCG promotions, retail partnerships and more.

    “Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.

    Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation,  said, “We are excited to work with Dream Theatre to bring Little Singham products and services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.”

  • BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

    BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

    MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors Gujarati. In Bangla space, Zee Bangla replaced last week's new entrant Aakash Aath. No changes were observed in the Marathi, Kannada, Telugu and Tamil space. 

    Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Kairali TV were the top five Malayalam channels.

    Malayalam

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Asianet 269788
    2 Flowers TV 172305
    3 Mazhavil Manorama 118350
    4 Surya TV 117461
    5 Kairali TV 68564
    Kerala (U+R) : NCCS All : 2+ Individuals, 

    Zee Bangla, Star Jalsha, Jalsha Movies, Zee Bangla Cinema and Sony Aath were the top five Bangla channels in week 37 of BARC India ratings.

    Bangla

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Zee Bangla 314286
    2 STAR Jalsha 275845
    3 Jalsha Movies 76081
    4 Zee Bangla Cinema 62274
    5 Sony Aath 58695
    WB (U+R): NCCS All : 2+ Individuals, 

    In Bhojpuri space Dabangg and Bhojpuri Dhamaka DISHUM exchanged their places at fourth and fifth positions. 

    Bhojpuri

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Bhojpuri Cinema 58377
    2 B4U Bhojpuri 55223
    3 Big Ganga 36368
    4 Dabangg 16102
    5 Bhojpuri Dhamaka DISHUM 11565
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals, 

    In week 37 of BARC India ratings, Colors Gujarati slipped to second position. TV9 and ABP Asmita also exchanged their place at third and fourth positions. 

    Gujarati

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Colors Gujarati Cinema 27301
    2 Colors Gujarati 26120
    3 TV9 Gujarati 21627
    4 ABP Asmita 21048
    5 Sandesh News 12041
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals, 

    Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna, and Udaya Movies were the top five Kannada channels in week 37.

    Kannada

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Zee Kannada 458191
    2 Colors Kannada 319728
    3 Udaya TV 208404
    4 Star Suvarna 183802
    5 Udaya Movies 130085
    Karnataka (U+R) : NCCS All : 2+ Individuals, 

    No changes were observed in the pecking order of Marathi channels. Zee Marathi, Colors Marathi, Fakt Marathi, Zee Talkies and Star Parvah continued to remain the top five Marathi channels. 

    Marathi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Zee Marathi 344125
    2 Colors Marathi 165067
    3 Fakt Marathi 143503
    4 Zee Talkies 125421
    5 STAR Pravah 116552
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals, 

    Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five Tamil channels in week 37 of BARC India ratings. 

    Tamil

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 Sun TV 790860
    2 STAR Vijay 497058
    3 Zee Tamil 365023
    4 KTV 268009
    5 STAR Vijay Super 97828
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals,

    No changes were observed in the pecking order of Telugu channels, Star Maa, ETV Telugu, Zee Telugu, Gemini TV and Star Maa Movies continued to be the top five Telugu  channels. 

    Telugu

    Rank Channel Name Weekly Impressions (000s) sum
        Week 37
    1 STAR Maa 729257
    2 ETV Telugu 437588
    3 Zee Telugu 405596
    4 Gemini TV 356853
    5 Star Maa Movies 188022
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals, 
  • BARC week 37: No changes in Hindi GEC

    BARC week 37: No changes in Hindi GEC

    MUMBAI: Hindi GEC did not observe any major changes in week 37 of BARC India ratings. Most of the channels in urban and rural segments and on pay and free platforms continued to hold their respective positions like last week. Star plus continued to lead with pole position in the urban segment as well as on pay platform. Similarly, Dangal continued to hold its leading position on free platform as well as in rural segment. 

    On pay platform, &TV and Star Utsav exchanged their places at ninth and tenth positions. The pecking order of the rest of the channels remained unchanged in week 37 of BARC India ratings. 

    Hindi GEC Pay Platform 

    Dangal, Big Magic, DD National, DD Arunprabha, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively. 

    Hindi GEC Free Platform

    In urban segment, Sony Pal replaced Star Utsav at tenth position. Apart from this, no changes were observed in the urban segment.

    Hindi GEC Urban

    Zee Anmol and Sony Pal exchanged their places at ninth and tenth positions. Even Colors and Sony Entertainment Television also exchanged their places at sixth and seventh positions. 

    Hindi GEC Rural 

  • Zee Telugu’s Muddha Mandaram celebrates completion of 1500 episodes

    Zee Telugu’s Muddha Mandaram celebrates completion of 1500 episodes

    Zee Telugu’s longest running soap opera Muddha Mandaram is one of the most loved and watched serials in the Telugu television industry. The first episode premiered 6 years ago, followed the life of Parvathi, played by Thanuja, Deva played by Pawan Sai, and Akhilandeshwari played by Haritha. Muddha Mandaram is the story of a strong-willed and stubborn woman, Akhilandeshwari, her elder son Deva, and his love story with Parvati, their help. This popular show has created a bench mark by completing 1500 episodes and has been remade into various languages like Tamil, Malayalam and Kannada. The show is being telecasted every Monday – Saturday at 6:00 PM on Zee Telugu and Zee Telugu HD.

    Produced by Annapurna Studios, the drama series currently features on the reincarnation of Parvathi and Deva as Soundarya and Abhinandan. Over the years of providing successful entertainment, Muddha Mandaram has garnered a huge fan following base and the audience absolutely love the on-screen chemistry between the lead characters Parvathi and Deva. Most mothers, from the audience pool, draw a strong connect with Akhilandeshwari’s character due to excessive love towards her son.

    To mark the milestone of completing 1500 episodes, the Muddha Mandaram team celebrated the feat with a spectacular bash. As a part of the celebration, the team enjoyed a special ‘Muddha Mandaram 1500’ cake along with a lunch party.

  • IIM-A validates BARC India’s sample design & methodology

    IIM-A validates BARC India’s sample design & methodology

    MUMBAI: India’s sole TV viewership measurement company, BARC India, which also operates the largest TV panel in the world, recently collaborated with India’s premier Institute for Management Education- The Indian Institute of Management, Ahmedabad (IIM-A) to undertake a review of the current sample design and methodology.

    The statistical review team at IIM-A led by professor Tathagata Bandyopadhyay suggested the implementation of a new design which takes into account the cost of data collection and heterogeneity across markets. However, no significant deviation was found in the sample size arrived at through the new design and the one being implemented by BARC India presently, thereby validating the representativeness of the panel. The team also expressed its pleasure with the overall sample allocation mechanisms put in place by BARC India.      

    It may be recalled that in 2018, the Indian Statistical Institute (ISI) Kolkata had certified the representativeness of BARC India’s Panel design and methodology. More recently, in July 2019, IIM-C had also presented a report on BARC India’s TV sample and appreciated the existing practices.

    IIM-A in its report stated that no significant increase in the current sample size is required with the proviso that the current cost levels are being maintained. The team noted that a panel size of 50K TV homes is reasonable to move forward, with an additional 5K -7K homes to help capture detailed insights from TV viewership data.  

    The review teams of both IIM-C and IIM-A were of the opinion that an ideal sample size is subjective and based on factors such as sample design, cost of sampling, overall budget, and population characteristics. There is therefore, ‘no unique or ideal solution’. They also maintain that sample sizes should be reviewed periodically.

    Said IIM Ahmedabad professor of statistics Tathagata Bandyopadhyay, “The entire review process has been an enriching experience and full of learnings for both teams. BARC India utilises an efficient sample design and sampling procedure for the management of their television viewing panel in a large and diverse market like India. The interaction with the BARC India team was extremely seamless and they extended their full support to us during the project.”  

    “IIM-A’s endorsement of our sample design and methodology is yet another affirmation of our ability to accurately measure and report ‘What India Watches’ 365 days a year.  We work round the clock to deliver accurate and credible data to a dynamic TV industry and will take into consideration the recommendations made by the review teams to make our systems more robust” added BARC India Chief of Measurement Science Dr Derrick Gray.

  • English news genre only top gainer in Chrome DM week 37

    English news genre only top gainer in Chrome DM week 37

    MUMBAI: In week 37 of Chrome Data Analytics and Media data English news genre was the only top gainer. The genre grew by 0.57 per cent. In this genre, Republic TV channel gained the highest OTS with 98.8 per cent in 6 metros markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

  • BARC week 36: English news ratings stay steady

    BARC week 36: English news ratings stay steady

    BENGALURU: The combined weekly ratings of the top 5 English news channels in week 36 of 2019 rose just 2.2 per cent as compared to week 35 – the combined weekly ratings of the top 5 English news channels in week 36 and 35 of 2019 were 2.038 million weekly impressions as compared to 1.994 million weekly impressions respectively. Three of the five channels in week 36 of 2019 saw their ratings increase, two saw them decline. While the five channels in  Broadcast Audience Research Council of India (BARC) weekly list were same, there was a slight tweaking in the ranks – channels with ranks one, two and three in week 36 of 2019 were same as in week 35, while ranks four and five swapped ranks. Please refer to the chart below:

    Please refer to the figure below for ranks of the Top 5 English news channels between weeks 13 and 36 of 2019.

    As in the previous week, Republic TV, Times Now and DD India were ranked first, second and third in week 36 of 2019. India Today Television moved one place up to rank 4 while CNN News18 dropped a place to rank 5 during the week under review.

    Republic TV scored 0.664 million weekly impressions in week 36 of 2019 as compared to 0.610 million weekly impressions in the previous week. Times Now scored 0.480 million weekly impressions in week 36 of 2019 as compared to 0.460 million weekly impressions in week 35. DD India while retaining rank third, saw ratings declined to 0.333 million weekly impressions in week 36 of 2019 from 0.372 million weekly impressions in week 35. India Today Television at fourth rank in week 36 of 2019 scored 0.298 million weekly impressions as compared to 0.266 million weekly impressions in week 35. CNN News18 saw ratings decline to 0.263 million weekly impressions in week 36 of 2019 from 0.286 million weekly impressions in the previous week.