Category: Viewership

BARC week 41: VTV News enters top five Gujarati channels’ list

MUMBAI: In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings.

In the Gujarati space, Colors Gujarati, Colors Gujarati Cinema, ABP Asmita TV9 Gujarati and VTV News were the top five Gujarati channels.

Gujarati

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Colors Gujarati	24414
2	Colors Gujarati Cinema	23815
3	ABP Asmita	13577
4	TV9 Gujarati	12961
5	VTV News	8449
Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals,

In Bangla space, Sony Aath replaced Colors Bangla at fifth position. Top five Bangla channels this week were Zee Bangla, Star Jalsha, Jalsha Movies, Zee Bangla Cinema and Sony Aath.

Bangla

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Zee Bangla	277884
2	STAR Jalsha	239410
3	Jalsha Movies	74276
4	Zee Bangla Cinema	55991
5	Sony Aath	55824
WB (U+R): NCCS All : 2+ Individuals,

B4U Bhojpuri and Bhojpuri Cinema exchanged their places at first and second positions. Rest of the channels Big Ganga, Bhojpuri Dhamaka DISHUM and Dabangg continued to hold their places at third, fourth and fifth positions respectively.

Bhojpuri

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	B4U Bhojpuri	53971
2	Bhojpuri Cinema	49455
3	Big Ganga	48835
4	Bhojpuri Dhamaka DISHUM	14174
5	Dabangg	13403
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals,

No changes were observed in the pecking order of the top five Kannada channels in week 41 of BARC India ratings.

Kannada

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Zee Kannada	433386
2	Colors Kannada	311110
3	Udaya TV	200935
4	Star Suvarna	167123
5	Udaya Movies	160656
Karnataka (U+R) : NCCS All : 2+ Individuals,

In Malayalam space, Zee Keralam and Surya TV exchanged their places at fourth and fifth positions. Rest of the channels continued to hold their respective positions.

Malayalam

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Asianet	275630
2	Mazhavil Manorama	94958
3	Flowers TV	78106
4	Surya TV	57617
5	Zee Keralam	54012
Kerala (U+R) : NCCS All : 2+ Individuals,

The pecking order of top five Marathi channels remained unchanged. Zee Marathi, Colors Marathi, Fakt Marathi, Star Pravah and Zee Talkies were the top five Marathi channels.

Marathi

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Zee Marathi	328695
2	Colors Marathi	159818
3	Fakt Marathi	152374
4	STAR Pravah	108934
5	Zee Talkies	102773
Mah/ Goa (U+R) : NCCS All : 2+ Individuals,

In Tamil space, Sun TV, Star Vijay, Zee Tamil, KTV and Star VIjay Super were the top five Tamil channels in week 41 of BARC India ratings.

Tamil

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Sun TV	905383
2	STAR Vijay	521871
3	Zee Tamil	415503
4	KTV	266840
5	STAR Vijay Super	126559
Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals,

In Telugu space, Gemini TV and Zee Telugu exchanged their places at third and fourth positions. Star Maa, ETV Telugu, Gemini TV, Zee Telugu and Star Maa Movies were the top five Telugu channels.

Telugu

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	STAR Maa	714636
2	ETV Telugu	438151
3	Gemini TV	400841
4	Zee Telugu	383199
5	Star Maa Movies	223789
AP/ Telangana (U+R) : NCCS All : 2+ Individuals,

October 18, 2019

BARC week 41: Sony, Star, Dangal retain their No 1 positions in urban, pay and rural markets

MUMBAI: In week 41 of BARC India ratings, Colors is placed at the fourth position from second last week in urban market. The channel has also moved down from second position in the last week to fifth position this week on pay platform. Even in rural market the channel has slipped from fifth position to seventh position. Sony Entertainment Television continues to hold first position in urban market. The pecking order of the Hindi GEC in urban market were Sony Entertainment Television, Star Plus, Sony SAB, Colors, ZEE TV, Dangal, Star Bharat, &TV, Big Magic and Star Utsav at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

Urban

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Sony Entertainment Television	449691
2	STAR Plus	405530
3	SONY SAB	392072
4	Colors	350928
5	Zee TV	341053
6	Dangal	243805
7	STAR Bharat	203110
8	&TV	99327
9	Big Magic	92273
10	STAR Utsav	79445
HSM (Urban) : NCCS All : 2+ Individuals,

On pay platform, Star Plus, Zee TV, Sony Entertainment Television, Sony SAB, Colors, Star Bharat, Dangal, Sony Pal, Star Utsav and &TV were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively in week 41 of BARC India ratings.

Pay Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	STAR Plus	634958
2	Zee TV	629557
3	Sony Entertainment Television	622404
4	SONY SAB	578993
5	Colors	520433
6	STAR Bharat	316949
7	Dangal	245898
8	Sony Pal	147396
9	STAR Utsav	140503
10	&TV	137085
HSM (U+R) : NCCS All : 2+ Individuals,

Dangal, Big Magic, Manoranjan Grand, DD National, DD Bharati, DD Arunprabha, DD uttar Pradesh, DD Rajasthan and DD Madhya Pradesh were the top nine channels on the free platform.

Free Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Dangal	784145
2	Big Magic	392508
3	Manoranjan Grand	59421
4	DD National	58816
5	DD Bharati	9186
6	DD Arunprabha	3278
7	DD Uttar Pradesh	3005
8	DD Rajasthan	1851
9	DD Madhya Pradesh	1751
HSM (U+R) : NCCS All : 2+ Individuals,

Dangal, Big magic, Zee TV, Star Plus, Sony SAB, Sony Entertainment Television, Colors, Star Bharat, Colors Rishtey and Sony Pal were the top ten channels in the rural space.

Rural

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 41
1	Dangal	786238
2	Big Magic	366491
3	Zee TV	289856
4	STAR Plus	231366
5	SONY SAB	189588
6	Sony Entertainment Television	174328
7	Colors	171171
8	STAR Bharat	114744
9	Colors Rishtey	74731
10	Sony Pal	72095
HSM (Rural) : NCCS All : 2+ Individuals,

October 18, 2019

BARC week 40: Dangal most watched channel across genres

BENGALURU: Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.
During the Indian cricketing bonanza tourney, the IPL, it is Star India Hindi Sports channel Star Sports 1 Hindi that often held onto the numero uno status. Between week 13 and week 40 of 2019, it is Dangal that has held first rank in BARC’s weekly lists for 16 of the 28 weeks. Dangal has held on to first place for four consecutive weeks until week 40. Further, since B4U Movies exited BARC’s weekly list across genres on all platforms in week 38 of 2019, Dangal is the only FTA channel in its fold. The other 9 channels have been pay channels. Dangal retook the numero uno mantle in BARC’s Across Genres on all platforms weekly list.

It must be noted that BARC had stopped publishing viewership data in the public domain since week 6 of 2019 to allow ratings to stabilise after the implementation of Telecom Regulatory Authority of India (Trai) New Tariff Order. BARC recommenced putting up ratings in the public domain only in week 13 of 2019.

BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019

Six Hindi GECs, two Tamil channels and one channel each from the Hindi Movies and Telugu genres comprised BARC’s Weekly list of Top 10 Channels Across Genres for week 40 of 2019 (Saturday, 28 September 2019 to Friday, 4 October 2019, week or period under review). From the networks’ perspective, there were three channels each from Star India and Sony Pictures Network India (SPN), and one channel each from Enterr 10 Television, Sun Tv Network, Viacom18 and Zee Entertainment Enterprises Limited (Zeel) in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019.

The list of channels in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019 was the same as in week 39 with some shuffling of ranks. Please refer to the figure below:

BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019

Except for Dangal, BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019 had the same nine channels as the above across genres on all platforms list. The tenth channel in week 40 of 2019 was different from week 39 – Zeel’s Kannada GEC Zee Kannada exited the list to be replaced by Viacom18’s Kids genre channel Nick in week 40 of 2019.

BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019 had five Hindi GECs, two Tamil channels and one channel each from the Hindi Movies genre, Kids genre and Telugu genres. From the network’s perspective, there were three channels each from Star India and SPN, two channels from Viacom18 and one channel each from the Sun Tv Network and Zeel.

Please refer to the figure below

BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019

BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019 had the same channels as in week 39 with some shuffling in ranks.

Three channels each from Hindi Movies genre and Bhojpuri genre, two channels from the Hindi GEC genre and one channel each from the Marathi and Sports genres made up BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019. There were three channels each from B4U and Enterr 10 Television, two channels from Zeel and one channel each from SkyStar and Star India networks.

Please refer to the figure below.

October 16, 2019
Music genre is top gainer in Chrome DM Week 41

MUMBAI: Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi movies gained the second position and grew by 0.77 per cent in HSM excluding <1 lakh market. In this genre, B4U Kadak channel gained the highest OTS with 90.6 per cent. Religious genre stood in the third position by gaining 0.31 per cent in HSM excluding <1 lakh market. Aastha secured the highest OTS with 98.4 per cent.

Hindi GEC stood in fourth position in HSM excluding <1 lakh market and grew by 0.28 per cent. DD National channel gained the highest OTS with 99.1 per cent. English News genre stood on the fifth position and grew by 0.17 per cent in 6 metros market. In this genre, Republic TV gained the highest OTS with 99.4 per cent.

October 16, 2019
BARC India’s oversight committee finds process accurate and unbiased

MUMBAI: While Broadcast Audience Research Council (BARC) India had appointed an oversight committee in June 2019 to review its data validation and outlier policy which identifies and eliminates outliers including reach outliers, the two-member committee led by Nakul Chopra and Praveen Tripathi has successfully submitted its report to the board. The committee conducted an extensive review of the entire process and presented a detailed assessment of the ongoing practice. The committee stated that the current process is accurate and unbiased and recommended BARC India to continue to follow the process as it is.

According to the committee, there is no manual intervention in the process of treating outliers. The entire process is driven by robust algorithms and rules which makes the process unbiased. This is applied to all channels in a fair manner which in return helps BARC India give transparent and reliable data to its subscribers. Over the last four years this process has been enhanced and made more robust. New learnings and increased automation have been incorporated with every change. The committee is also working closely with BARC India to further automate the identification and treatment of landing page.

As a long term solution, the committee also recommended that BARC India should appoint a permanent oversight committee which acts independently from a maker-checker standpoint. The board is reviewing the report and will decide on a concrete plan in the near future.

“The oversight committee has successfully submitted its report which should reinforce the faith of industry in the process. We have always ensured the fairness and transparency of all our processes and are proud that the findings of the committee re-affirm the same. We will continue working with the oversight committee and Industry members to improve the measurement standards,” BARC India chairman Punit Goenka said.

October 15, 2019

BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.

The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

ITC Ltd ranked fifth with 28018 ad insertions.

Rank	Advertiser	Insertions
		Week 40
1	HINDUSTAN LEVER LTD	177084
2	RECKITT BENCKISER (INDIA) LTD	115699
3	AMAZON ONLINE INDIA PVT LTD	46330
4	BROOKE BOND LIPTON INDIA LTD	32878
5	ITC LTD	28018
6	PROCTER & GAMBLE	25317
7	COLGATE PALMOLIVE INDIA LTD	22238
8	FLIPKART.COM	22168
9	CADBURYS INDIA LTD	21545
10	GODREJ CONSUMER PRODUCTS LTD	20858
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions.

Rank	Brands	Insertions
		Week 40
1	AMAZON.IN	36675
2	FLIPKART.COM	22168
3	SANTOOR SANDAL AND TURMERIC	17426
4	LIZOL	16119
5	TRIVAGO	12233
6	HARPIC BATHROOM CLEANER	10711
7	RELIANCE TRENDS	9877
8	CB-DR ORTHO OIL	9856
9	HARPIC 10/10	9772
10	SURF EXCEL EASY WASH	9661
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 14, 2019

BARC week 40: No changes in Marathi and South GEC space

MUMBAI: In week 40 of BARC India ratings, no changes were observed in Marathi, Tamil, Telugu, Kannada and Malayalam space. In Bhojpuri space, Bhojpuri Cinema took the leading position and B4U which was leading last week has slipped to second position.

In Bhojpuri space, Bhojpuri Cinema, B4U Bhojpuri, Big Ganga, Bhojpuri Dhamaka DISHUM and Dabangg were the top five channels in the week 40 of BARC India ratings.

Bhojpuri

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Bhojpuri Cinema	61933
2	B4U Bhojpuri	57143
3	Big Ganga	53727
4	Bhojpuri Dhamaka DISHUM	14878
5	Dabangg	13603
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals,

Colors Bangla and Zee Bangla Cinema exchanged their places at fourth and fifth positions. Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Zee Bangla Cinema were the top five channels in week 40.

Bangla

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Zee Bangla	351718
2	STAR Jalsha	285429
3	Jalsha Movies	71069
4	Colors Bangla	61047
5	Zee Bangla Cinema	57191
WB (U+R): NCCS All : 2+ Individuals,

Colors Gujarati Cinema and Colors Gujarati exchanged their places at first and second positions. TV9 Gujarati, ABP Asmita and Sandesh News continued to hold their respective positions.

Gujarati

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Colors Gujarati	28716
2	Colors Gujarati Cinema	28060
3	TV9 Gujarati	17513
4	ABP Asmita	16560
5	Sandesh News	10416
Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals,

Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies were the top five Kannada channels in the week 40 of BARC India ratings

Kannada

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Zee Kannada	452255
2	Colors Kannada	372697
3	Udaya TV	211153
4	Star Suvarna	185114
5	Udaya Movies	152898
Karnataka (U+R) : NCCS All : 2+ Individuals,

Asianet, Flowers TV, Mazhavil Manorama, Zee Keralam and Surya TV were top five Malayalam channels.

Malayalam

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Asianet	263980
2	Flowers TV	97847
3	Mazhavil Manorama	91665
4	Zee Keralam	56261
5	Surya TV	55916
Kerala (U+R) : NCCS All : 2+ Individuals,

No changes were observed in the pecking order of top five Marathi channels in week 40 of BARC India ratings.

Marathi

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Zee Marathi	370929
2	Colors Marathi	173676
3	Fakt Marathi	129424
4	STAR Pravah	109130
5	Zee Talkies	103948
Mah/ Goa (U+R) : NCCS All : 2+ Individuals,

Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five Tamil channels

Tamil

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Sun TV	877735
2	STAR Vijay	518925
3	Zee Tamil	407336
4	KTV	258325
5	STAR Vijay Super	134831
Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals,

Star Maa, ETV Telugu, Zee Telugu, Gemini TV and Star Maa Movies were seen at first, second, third, fourth and fifth positions respectively.

Telugu

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	STAR Maa	676317
2	ETV Telugu	420874
3	Zee Telugu	405001
4	Gemini TV	347781
5	Star Maa Movies	213357
AP/ Telangana (U+R) : NCCS All : 2+ Individuals,

October 13, 2019

BARC week 40: Star Plus slips to third position, SET continues to lead in urban market

MUMBAI: In the week 40 of BARC India ratings, the leading Hindi GEC Star Plus slipped to third position, last week the channel was seen at second position but the channel continues to hold first position on pay platform. In the urban market, Sony Entertainment Television and Colors were seen at first and second position respectively. This is the third consecutive week where SET is leading in urban space. Week 40 witnessed two new entrants on the free platform, Manoranjan Grand entered at third position and in rural space Colors Rishtey entered at tenth position.

In urban space, Sony Entertainment Television, Colors, Star Plus, Sony SAB, Zee TV, Dangal, Star Bharat, &TV, Big Magic and Star Utsav were at first, second, third. fourth, fifth, sixth, seventh, eighth, ninth and tenth position.

Urban

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Sony Entertainment Television	452392
2	Colors	436295
3	STAR Plus	428724
4	SONY SAB	407474
5	Zee TV	344257
6	Dangal	253273
7	STAR Bharat	211131
8	&TV	97201
9	Big Magic	96433
10	STAR Utsav	84955
HSM (Urban) : NCCS All : 2+ Individuals,

On pay platform Colors has jumped to second position from fifth last week. Sony Entertainment Television has slipped to slipped position. Zee TV has also moved one step down. Sony SAB has also moved one step down down to fifth position. The pecking order of GEC are Star Plus, Colors, Sony Entertainment Television, Zee TV, Sony SAB, Star Bharat, Dangal, Star Utsav, Sony Pal and &TV at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions.

Pay platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	STAR Plus	666516
2	Colors	641508
3	Sony Entertainment Television	628523
4	Zee TV	623834
5	SONY SAB	587973
6	STAR Bharat	333792
7	Dangal	258675
8	STAR Utsav	144379
9	Sony Pal	144375
10	&TV	132014
HSM (U+R) : NCCS All : 2+ Individuals,

Dangal, Big Magic, Manoranjan Grand, DD National, DD Bharati, DD Uttar Pradesh, DD Arunprabha, DD Rajasthan and DD Madhya Pradesh were the top nine channels on free platform.

Free platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Dangal	815830
2	Big Magic	388906
3	Manoranjan Grand	72857
4	DD National	62604
5	DD Bharati	4880
6	DD Uttar Pradesh	3607
7	DD Arunprabha	3112
8	DD Rajasthan	2510
9	DD Madhya Pradesh	1420
HSM (U+R) : NCCS All : 2+ Individuals,

Colors Rishtey was the new entrant in week 40, the channel replaced Star Utsav at tenth position. Dangal, Big magic, Zee TV, Star Plus, Colors, Sony SAB, Sony Entertainment Television, Star Bharat, Sony Pal and Colors Rishtey were the top ten channels in rural space.

Rural

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 40
1	Dangal	821232
2	Big Magic	353783
3	Zee TV	280495
4	STAR Plus	239615
5	Colors	207746
6	SONY SAB	183043
7	Sony Entertainment Television	178517
8	STAR Bharat	123600
9	Sony Pal	72117
10	Colors Rishtey	70935
HSM (Rural) : NCCS All : 2+ Individuals,

October 12, 2019

BARC week 39: Not much impact of UNGA on Hindi news viewership

BENGALURU: Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as compared to the previous week. Hindi news viewership in Hindi speaking markets – both urban -HSM (U) and rural (HSM (R), as well as the combined markets -HSM (U+R) seemed immune to Islamophobia and Islamic Terror that many global leaders spouted during their respective UNGA speeches as BARC data for the top 5 Hindi news channels in HSM (U+R) increased to 545.803 million weekly impressions in week 39 of 2019 from 511.897 million weekly impressions in week 38. Viewership growth in week 39 of 2019 was driven by HSM (U), while Aaj Tak and Zee News were the biggest gainers in both HSM (U) and HSM (R), as well as HSM (U+R)

Comparatively, viewership of the top 5 English News channels increased by as much as 41 percent during the week under review as compared to the previous week.

Hindi news viewership in HSM (U+R)

While the channels listed among the top 5 Hindi news channels in HSM (U+R) were the same, there was a small shufflingof ranks in week 39 of 2019 (Saturday, 21 September 2019 to Friday, 27 September 2019, week or period under consideration). Aaj Tak retained its numero uno rank that it has held on to almost forever with 17 percent increase in viewership in week 39 of 2019 at 127.463 million weekly impressions as compared to 114.016 million weekly impressions in week 38.

Zee News climbed up a place to second rank with an increase of 11 percent in week 39 of 2019 to 112.261 million weekly impressions as compared to third rank and 100.993 million weekly impressions in the previous week. India TV dropped a place to third rank despite an increase of 3 percent viewership to 104.248 million weekly impressions in week 39 of 2019 as compared to second rank and 101.656 million weekly impressions in week 38. News18 India retained fourth rank in the week under review with an increase of 3 percent in ratings to 103.011 million weekly impressions as compared to 99.971 million weekly impressions in week 38. ABP News also retained fifth rank in week 39 of 2019 with an increase of 4 percent in viewership to 98.820 million weekly impressions as compared to 95.261 million weekly impressions in week 38.

Please refer to the figure below:

Hindi news Viewership in HSM (U)

Viewership of the top 5 Hindi news channels in HSM (U) increased 8 percent to 319.149 million weekly impressions in week 39 of 2019 from 294.229 million weekly impressions in week 38. Please refer to the figure below.

Aaj Tak saw its ratings increase by 13 percent in week 39 to 74.127 million weekly impressions in HSM (U) from 65.773 million weekly impressions in week 38. Zee News climbed up a rank to second place in week 39 of 2019 with an increase of 13 percent in viewership to 66.739 million weekly impressions from third place and 58.824 million weekly impressions in week 38. News18 India dropped a place to third rank – its ratings increased 3 percent in week 39 of 2019 to 63.055 million weekly impressions from second rank and 61.067 million weekly impressions in week 38. India TV retained rank four in week 39 of 2019 with an increase of 5 percent in viewership to 61.169 million weekly impressions from 58.101 million weekly impressions in the previous week. ABP News also retained fifth rank with a 7 percent increase in viewership in week 39 of 2019 to 54.059 million weekly impressions from 50.464 million weekly impressions in the previous week.

Hindi news viewership in HSM (R)

While the channels in BARC’s list of top 5 Hindi news channels in HSM (R) were same in week 39 of 2019 and week 38, there was a small tweaking in ranks. Further, two of the five channels saw viewership decline, while three saw viewership growth. Combined ratings of top 5 Hindi news channels in HSM (R) in week 39 of 2019 increased just 4 percent to 229.035 million weekly impressions from 219.734 million weekly impressions in week 38.

In the case of HSM (R) also, Aaj Tak retained rank one with 11 percent increase in ratings to 53.336 million weekly impressions from 48.244 million weekly impressions in week 38. Zee News climbed two places to second rank with 8 percent increase in viewership to 45.522 million weekly impressions from fourth rank and 42.169 million weekly impressions in week 38. ABP News dropped a place to third rank with almost flat ratings (decline of 0.1 percent in viewership) to 44.761 million weekly impressions in week 38 of 2019 from second rank and 44.797 million weekly impressions in week 38. India TV also dropped a rank to fourth place with a decline of 1 percent in viewership to 43.078 million weekly impressions in week 39 of 2019 from third rank and 43.554 million weekly impressions in week 38. Republic Bharat retained fifth rank with an increase of 3 percent in viewership to 42.338 million weekly impressions from 40.970 million weekly impressions in the previous week. Please refer to the figure below:

October 9, 2019
Infotainment genre becomes top gainer in Chrome DM week 40

MUMBAI: Infotainment genre has become the top gainer in week 40 of Chrome Data Analytics and Media data. The genre grew by 0.48 per cent. In this genre, History TV18 channel gained the highest OTS with 85.2 per cent in all India 1lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, religious gained second position and grew by 0.33 per cent in HSM excluding <1 lakh market. In this genre, Aastha channal gained the highest OTS with 98 per cent. Hindi news genre stood in the third position by gaining 0.28 per cent in HSM excluding <1 lakh market. DD News secured the highest OTS with 99.2 per cent.

Music stood in fourth position in HSM excluding <1 lakh market and grew by 0.08 per cent. 9XM channel gained the highest OTS with 97.4 per cent. English genre stood on the fifth position and grew by 0.06 per cent in 6 metros market. In this genre, Republic TV gained the highest OTS with 99.4 per cent.

October 8, 2019