ITV

Category: Viewership

  • Eight of top ten across genres channels from 4 major networks

    Eight of top ten across genres channels from 4 major networks

    BENGALURU: Week 48 of 2019(Saturday, 23 November 2019 to Friday, 29 November 2019, week or period under review) saw two each channels from four major networks amongst Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms. Star India, Viacom18 and Zee Entertainment Enterprises Limited (Zeel) had one channel from the Hindi GEC genre and one channel each from three South Indian genre language in BARC’s across genres on all platforms weekly list for the week under review. Sony Pictures Network India (SPN) had two channels from the Hindi GEC genre during the period.

    Nine of the channels in BARC’s across genres on all platforms weekly list for week 48 were the same as in week 47 with a slight tweak in the ranks. The Network18/Viacom18 associated ETV Telugu reentered BARC’s across genres on all platforms weekly list  at the cost of Zeel’s Tamil GEC Zee Tamil during week 48 of 2019. The combined weekly impressions of the top 10 channels across genres on all platforms were slightly lower because viewership of the 9 persisting channels declined slightly in week 48 of 2019 as compared to the previous week.

    As has become a norm, Enterr 10 Television’s free to air (FTA) Hindi GEC Dangal headed BARC’s across genres on all platforms weekly list on all platforms in week 48 of 2019, followed by the Sun Tv Network’s flagship Tamil GEC Sun TV. As mentioned above, the other 8 channels were from 4 major networks.  Six Hindi GEC’s, two Telugu channels and one channel each from the Kannada and Tamil genres made up BARC’s weekly list of top 10 channels across genres on all platforms. Nine of the channels in BARC’s weekly list if top 10 channels on all platforms across genres were on the pay TV platform while one was FTA.

    Please refer to the chart below:

    BARC’s weekly list of top 10 pay channels across genres saw one change – Network18/Viacom18’s Telugu GEC ETV entered the list at the cost of the same network’s kids channel Nick. 

    BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Zeel, two channels each from SPN, Star and Viacom18 and one channel from the Sun Tv Network in week 48 of 2019. There were five channels from the Hindi GEC genre, two channels each from the Tamil  and Telugu genres and one channel from the Kannada, genre in  BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 48 of 2019.

    As has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list.

    Please refer to the chart below:

    BARC’s weekly list of Top 10 Free Channels Across Genres was the same  in rank and file in week 48 of 2019 as in the previous two weeks. Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 48 of 2019. Four of the channels were from the Hindi Movies genre, three were from the Bhojpuri genre, two were Hindi GECs’ and one channel was from the Marathi genre in week 48 of 2019.

    Please refer to the chart below:

    Though TV viewership seems to have remained stagnant in week 48 of 2019 as compared to the previous week at 14 billion impressions, OTT viewership seems to have doubled according to BARC data. Please refer to the figure below:


     

  • BARC week 48: No changes in pecking order of top five Hindi GECs

    BARC week 48: No changes in pecking order of top five Hindi GECs

     MUMBAI: In week 48 of BARC India ratings, Star Ustav has jumped to eight position from tenth last week in the urban market. The channel has also moved one step up on the pay platform from ninth position to eight. On pay platform Sony Pal has replaced &TV at tenth position. Apart from this the pecking order of the top five hindi remained unchanged. 
     
    Star Plus,  Sony SAB, Colors, Sony Entertainment Television, Zee TV,   Dangal, Star Bharat, Star Utsav, &TV and Big Magic were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position in the urban market.
     
    Urban
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 STAR Plus 456855
    2 SONY SAB 403845
    3 Colors 387107
    4 Sony Entertainment Television 364233
    5 Zee TV 336632
    6 Dangal 252081
    7 STAR Bharat 202057
    8 STAR Utsav 108087
    9 &TV 93263
    10 Big Magic 91429
    HSM (Urban) : NCCS All : 2+ Individuals
    On Pay platform, STAR Utsav has moved to eight position and Sony Pal has replaced &TV which was seen on tenth position last week. Star, Sony SAB, Zee TV, Colors, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, Colors Rishtey and Sony Pal were the top ten channels. 

     
    Pay Platform 
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 STAR Plus 680936
    2 SONY SAB 604997
    3 Zee TV 599192
    4 Colors 536473
    5 Sony Entertainment Television 500705
    6 STAR Bharat 297613
    7 Dangal 239094
    8 STAR Utsav 183015
    9 Colors Rishtey 150306
    10 Sony Pal 126085
    HSM (U+R) : NCCS All : 2+ Individuals

    In rural space Colors Rishtey slipped down to ninth position, last week it was seen on the eighth position. Dangal, Big Magic, Zee TV, Star PLus, SOny SAB, Colors, Sony Entertainment Television, Star Bharat, Colors Rishtey and Star Utsav were the top ten Hindi GECs in rural market.
     
    Rural
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 Dangal 929392
    2 Big Magic 352100
    3 Zee TV 263767
    4 STAR Plus 225297
    5 SONY SAB 204521
    6 Colors 150238
    7 Sony Entertainment Television 137888
    8 STAR Bharat 95789
    9 Colors Rishtey 78400
    10 STAR Utsav 75109
    HSM (Rural) : NCCS All : 2+ Individuals
    Dangal, Big Magic, DD National, Manoranjan Grand, DD Bharati, DD Arunprabha, DD Madhya Pradesh, DD Uttar Pradesh and DD Rajasthan were the top nine channel on free platform. 
     
    Free Platform  
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 Dangal 942379
    2 Big Magic 371819
    3 DD National 45567
    4 Manoranjan Grand 33382
    5 DD Bharati 2532
    6 DD Arunprabha 1940
    7 DD Madhya Pradesh 1555
    8 DD Uttar Pradesh 1459
    9 DD Rajasthan 1336
    HSM (U+R) : NCCS All : 2+ Individuals
     
  • Charge sheet filed against seven for manipulating BARC viewership data

    Charge sheet filed against seven for manipulating BARC viewership data

    MUMBAI: In a first, a charge sheet is filed against seven accused in Hyderabad for allegedly manipulating BARC viewership data to benefit two Telugu news channels.

    The cases were registered against the accused after BARC filed FIR at West Marredpally Police Station, Hyderabad. The accused were connected with two news channels in Andhra Pradesh and Telangana region.

    BARC has, in the past, taken tough action against those involved in TV ratings (TRP) manipulation in Karnataka, Madhya Pradesh and Assam in 2018-2019, but this is the first time that a charge sheet has been filed in such a case.

    During the investigation, the police took a note of influencing and tampering the viewership of BARC household where meters are installed which is used to capture and report TV ratings and thereby causing losses to the TV industry. The charge sheet was filed on Monday which prima facie makes out a case against the accused, BARC said in a statement.

    The accused have been booked under Sec 406, Sec 420 r/w and Sec 34 of IPC. 

    Advertising is a major source of revenue for the TV industry and TV viewership data (TRP ratings) provided by BARC India acts as the currency for advertisers. Hence some channels with vested interest use these means to boost their ratings.

    To deal with such cases of data manipulation, BARC India has upped its vigilance drive in July with stronger counter-measures to protect the system from Panel Tampering and other unfair practices with respect to manipulation of television viewership.

    In March 2017, BARC had set up an independent Disciplinary Committee (DisComm) to probe complaints of viewership malpractice. Over the course of last 28 months, 18 cases have been referred to the DisComm with evidence of such malpractices.  

    The highest number of instances have been reported from markets in South India: 6 from Tamil Nadu, 5 from AP/Telangana and 1 from Karnataka. Penal action has been taken against 12 channels in the country. It may be recalled that FIRs were filed in Telangana and arrests have been made in Karnataka and Gwalior. 

    The DisComm is headed by Justice Mukul Mudgal, former Chief Justice of Punjab and Haryana High Court, and has representation of all three industry bodies Indian Broadcasting Federation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI). The committee also comprises of D. Shivanandan, former Mumbai Police Commissioner and Maharashtra DGP, and Paritosh Joshi, independent technical expert. 

    BARC India is also evangelizing initiatives like Sample Return Path Data (SRPD), which will not only make the viewership data more robust but will also help address the issue of panel home tampering. BARC India also has a strict code of conduct for redressing viewership malpractices that is undertaken by all entities subscribing to BARC India’s weekly service.  

    BARC India has also engaged with TRAI and Ministry of Information & Broadcasting to get regulatory support and legal provisions to make panel tampering a punishable offence. BARC India and several industry members have made the point in TRAI’s Consultation Paper on TV viewership measurement. 

  • English movies genre becomes top gainer in Chrome DM week 48

    English movies genre becomes top gainer in Chrome DM week 48

    MUMBAI: English movies genre has become the top gainer in week 48 of Chrome Data Analytics and Media data. The genre grew by 0.69 per cent. In this genre, Warner Brothers channel gained the highest OTS with 46.2 per cent in 6 metro market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, music gained second position and grew by 0.57 per cent in HSM excluding <1 lakh market. In this genre, 9XM channel gained the highest OTS with 94.9 per cent. Hindi GEC genre stood in the third position by gaining 0.47 per cent in HSM excluding <1 lakh market. DD National secured the highest OTS with 99.7 per cent.

    Youth genre stood in fourth position in HSM excluding <1 lakh market and grew by 0.46 per cent. MTV channel gained the highest OTS with 85.5 per cent. Infotainment genre stood on the fifth position and grew by 0.35 per cent in All India 1 lakh+ market. In this genre, History TV18 gained the highest OTS with 85.4 per cent.

  • Zee Telugu brings new show ‘No. 1 Kodalu’ in primetime slot

    Zee Telugu brings new show ‘No. 1 Kodalu’ in primetime slot

    MUMBAI: Zee Telugu’s recent offerings such as Suryakantham, Rama Sakkani Seetha and Radhamma Kuthuru have showcased how the channel with the help of their female protagonists, has always been committed to projecting strong women characters in their shows. Women have always been portrayed in a positive role which aims towards their upliftment in society at large. Now the channel’s latest innovative offering ‘No.1 Kodalu’, aims to redefine the relationship between a mother-in-law and daughter-in-law with its unique storytelling.

    The distinct story line is filled with powerful drama, emotional twists, camaraderie and much more and will be telecasted from December 9th, 2019 onwards, every Monday – Saturday at 8 PM only on Zee Telugu and Zee Telugu HD channels.

    Starring the veteran and graceful actress Sudha Chandran as Vagdevi, the project marks her comeback on the Telugu screen after a gap of 35 years. The role of her daughter-in-law Saraswathi is portrayed by the beautiful Madhumita. The show explores the worlds of two different women with contrasting personalities, who elevate each other. Vagdevi is a businesswoman who has several educational institutions and firmly believes education is a must to succeed in life. How Vagdevi’s life will change with the entry of her daughter-in-law Saraswathi, an illiterate and the role that she played in educating Vagdevi on the importance of love and happiness forms the crux of the story.

    No. 1 Kodalu also boasts of a strong ensemble cast which comprises of Jai Dhanush, Suresh, Kranthi, Rithi, Sakshi Shiva and Chalapathi Raja among others

  • BARC week 47: English news ratings plunge to a new low

    BARC week 47: English news ratings plunge to a new low

    BENGALURU: After the previous week’s uptick, due to the Ayodhya and other Supreme Court of India verdicts, English News viewership plunged to a new nadir in 2019 in week 47. The combined weekly impressions of the Top 5 English News channels in week 47 of 2019 (Saturday, 16 November 2019 to Friday, 22 November 2019, period or week under review) were just 1.780 million weekly impressions according to Broadcast Audience Research Council of India (BARC) weekly data. Combined ratings of Top 5 English News channels viewership declined 28 percent during the week under review from the 2.509 million weekly impressions recorded in the previous week (week 46).

    BARC weekly data in this paper is being considered from week 13 of 2019 to week 47. Calendar year 2019 has been an eventual year as far as publication in the public domain of Broadcast Audience Research Council of India (BARC) weekly viewership data is concerned. First,the ratings  agency stopped publishing data in the public domain from week 6 of 2019 onward after the implementation of Telecom Regulatory Authority of India  (TRAI) New Tariff Order (NTO), ostentatiously to give time for viewership to stabilize and hence prevent ‘misuse’ of data. On coercion from TRAI, BARC started putting up data in the public domain from week 13 of 2019 onward, only to revert to an older version of treating data on the landing pages and outliers from week 23 of 2019. Hence the combined viewership of the Top 5 English News channels has been the lowest yet during the 35 weeks since week 13 of 2019.

    There was no change in the channels in BARC’s weekly list of top 5 channels in week 47 of 2019 as compared to weeks 45 and 46 of 2019. Even the ranks of the 5 channels were in the same order. Please refer to the figure below:

    Top 5 English News channels in week 47 of 2019

    As mentioned above, there was no change in list of channels in terms of rank and file during week 47 of 2019 as compared to week 46. Though the Arnab Goswami led Republic TV headed the pack at first rank during the period under review, it witnessed the largest fall in viewership among the top 5 English News channels in week 47 of 2019. Republic TV’s viewership declined 0.301 million weekly impressions or 35 percent in week 47 of 2019 to 0.558 million weekly impressions  from 0.859 million weekly impressions in week 46.

    Ranked second, Times Now witnessed the third steepest fall in percentage terms and the second in terms of absolute numbers among the top 5 channels of its genre with a decline of 0.150 million weekly impressions or 26.5 percent at 0.415 million weekly impressions in week 47 of 2019 as compared to 0.565 million weekly impressions in the previous week.

    PubcasterDoordarshan’s DD India witnessed the second steepest decline in percentage terms at 28 percent or a decline of 0.120 million weekly impressions (third most in absolute numbers) to 0.308 million weekly impressions in week 47 of 2019 as compared to 0.428 million weekly impressions in week 46.

    With a decline of 22.4 percent or 0.08 million weekly impressions, the India Today group’s India Today Television saw the least decline in percentage terms and the fourth lowest in absolute numbers with a fall of 0.080 million weekly impressions in week 47 of 2019 as compared to week 46. India Today Television scored 0.281 million weekly impressions during the period under review as compared to 0.361 million weekly impressions in week 46 of 2019.

    Mukesh Ambani’s Network18 associated CNN News18 saw ratings decline by 0.077 million weekly impressions or a fall of 26.1 percent in week 47 of 2019 to 0.218 million weekly impressions from 0.295 million weekly impressions in the previous week.

    Please refer to the figure below:


     

  • BARC week 47: Vaseline Intensive Care Lotion’s position further improved

    BARC week 47: Vaseline Intensive Care Lotion’s position further improved

    MUMBAI: The Broadcast Audience Research Council of India (BARC) has released its data for top advertisers and brands for the period between 16 November and 22 November 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 47 of 2019.

    Top Advertisers:

    A little shuffle in the top advertisers list released by BARC in the week 47 of 2019 was observed, as compared to the past week. Hindustan Unilever Ltd remained unmoved from the top spot this week as well. It had made 186608 ad insertions on TV. ITC Ltd climbed up a spot to rank second, with 55523 ad insertions.

    Ponds India also improved its position by a spot and ranked third this week with 43079 ad insertions. Reckitt Benckiser slipped down by two positions to rank fourth, with 42921 insertions. Fifth in the list was last weeks 9th ranker, Godrej Consumer Products Ltd, with 37824 insertions.

    Other top advertisers in the list were as follows: Wipro Ltd, Cadbury India Ltd, Brooke Bond Lipton India, Procter & Gamble, and Smithkline Beecham, respectively.

    Top Brands: 

    The top brands also witnessed little reshuffling in the BARC week 47 rankings. Lux Toilet Soap maintained its top position with 15393 ad insertions. Vaseline Intensive Care Lotion climbed up a spot to rank second with 14687 insertions.

    Santoor Sandal and Turmeric also improved its position by a spot, ranking third with 14220 ad insertions on TV. Trivago slipped down two spots to rank fourth with 14012 insertions. Ranking fifth was Horlicks, which improved its position by one rank, with 11076 insertions.

    Other top brands in the list were as follows: Surf Excel Easy Wash, Airtel 4G, Clinic Plus Shampoo, Santoor Beauty Soaps, and Colgate Dental Cream, respectively.

  • BARC week 47: Few changes in Top 10 channels across genres; entertainment viewership falls

    BARC week 47: Few changes in Top 10 channels across genres; entertainment viewership falls

    BENGALURU: There was not too much change in Broadcast Audience Research Council of India’s (BARC) weekly list of Top 10 Channels Across Genres on All Platforms for week 47 of 2019 (Saturday, 16 November 2019 to Friday, 22 November 2019, week or period under review) as nine of the channels were same as in week 46. Even the ranks of the first eight channels in week 47 of 2019 were the same as in the previous week. One channel – Zee Entertainment Enterprises Ltd’s (Zeel) free to air (FTA) Hindi GEC Big Magic exited the list in week 47 of 2019 to be replaced by Zeel’s Tamil GEC Zee Tamil as compared to the previous week.

    Entertainment viewership falls in week 47 of 2019 as compared to the previous week

    Though overall entertainment viewership seemed to have dropped according to BARC’s weekly data for TV+OOH viewership, there was not too much impact on the combined viewership numbers of the Top 10 channels across genres lists on All Platforms, on the Pay TV platform and the FTA platform as is obvious from the charts that follow. TV viewership dropped to 14 billion weekly impressions in week 47 of 2019 from 14.4 billion in week 46. An analysis of the rough data furnished by BARC, OTT viewership seems to have fallen by almost 50 percent during the week under review as compared to the previous week. Simple mathematical calculations show that OTT viewership in week 46 was 0.2 billion weekly impressions, which fell to about 0.1 billion weekly impressions in week 47 of 2019.

    Please refer to the figure below for TV and OTT viewership numbers for weeks 46 and 47 of 2019.

    Top 10 Channels Across Genres on All Platforms

    Six Hindi GECs, two Tamil channels and one channel each from the Kannada and the Telugu genres made up BARC’s weekly list of Top 10 Channels Across Genres on All Platforms for week 47 of 2019. From the network’s perspective, there were three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN), Star India and one channel each from Enterr 10 Television, the Sun Tv Network and Viacom18.

    One channel – Enterr 10 Television’s Hindi GEC Dangal was FTA, while the other nine channels were Pay TV in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 47 of 2019.

    Please refer to the figure below:

    Top 10 Pay TV channels

    BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Zeel, two channels each from SPN, Star and Viacom18 and one channel from the Sun Tv Network in week 47 of 2019. There were five channels from the Hindi GEC genre, two channels from the Tamil genre and one channel each from the Kannada, Kids and Telugu genres which made up BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 46 of 2019.

    As mentioned above, the first eight channels were same in rank and file in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 47 of 2019 as compared to week 46. There was one change in the list – Star India’s Tamil GEC Star Vijay (ranked 10 in week 46) exited it in week 47 to be replaced by Zee Tamil at rank 9. Viacom18’s kids channel NICK moved down to rank 10 in week 47 from rank 9 in week 46 of 2019.

    Also, as has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs at ranks one and two respectively in the list.

    Please refer to the chart below

    Top 10 Free to Air channels

    The weekly list of Top 10 Free Channels Across Genres was the same in rank and file in week 47 of 2019 as in the previous week.Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 47 of 2019. Four of the channels were from the Hindi movies genre, three were from the Bhojpuri genre, two were Hindi GECs and one channel was from the Marathi genre in week 47 of 2019.

    Please refer to the chart below:


     

  • BARC week 47: Star Plus replaces Sony SAB as pay platform leader

    BARC week 47: Star Plus replaces Sony SAB as pay platform leader

    MUMBAI: Star Plus, last week, retained its leading position in the urban market but on pay platform Sony SAB was leading. In week 47 of BARC India ratings Star Plus has grabbed leading position on pay platform and continues to be the number one channel in the urban market.

    Star Plus, Sony SAB, Colors, Sony Entertainment Television, Zee TV,  Dangal, Star Bharat, Big Magic, &TV and Star Utsav were seen in the first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions in the urban market.   

    Urban

    On the free platform, DD Madhya Pradesh has jumped to the seventh position. Dangal, Big Magic, Manoranjan Grand, DD National, DD Bharati, DD Arunprabha, DD Madhya Pradesh, DD Uttar Pradesh and DD Rajasthan.

    Free Platform

    On pay platform Colors Rishtey and Star Utsav have exchanged their places in eight and ninth positions. Star Plus, Sony SAB, Zee TV, Colors, Sony Entertainment Television, Star Bharat, Dangal, Colors Rishtey, Star Utsav and &TV were the top ten channels in week 47.

    Pay Platform

    Dangal, Big Magic, Zee TV, Star Plus, Sony SAB, Colors, Sony Entertainment Television, Colors Rishtey, Star Bharat and Star Utsav were the top ten channels in rural market. 

    Rural

  • BARC week 47: Colors Bangla re-enters top 5 Bangal channels’ list

    BARC week 47: Colors Bangla re-enters top 5 Bangal channels’ list

    MUMBAI: In week 47 of BARC India ratings, Colors Bangla re-entered the list at fourth position in the Bangla space. Last week the channel was replaced by Zee Bangla Cinema. This week the channel is out of the top five bangla channels' list. No changes were observed in Gujarati, Bhojpuri, Telugu and Kannada. In Bangla, Malayam, Kannada and Marathi spaces, the pecking order of the top five channels has seen slight changes. 

    Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sony Aath were the top five Bangla channels in week 45 of BARC India ratings.  

    BANGLA

    Bhojpuri Cinema, B4U Bhojpuri, Big Ganga, Dabangg and Bhojpuri Dhamaka DISHUM were the top five Bhojpuri channels.

    Bhojpuri 

    No changes were observed in the pecking order of top five Gujarati channels in week 47. 

    Gujarati  

    Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies were the top five Kannada channels.   

    Kannada  

    Surya TV, which was seen in the fifth position last week, is now in the fourth position replacing Zee Keralam.

    Malayalam  

    In the Marathi space: Fakt Marathi jumped its position to third place replacing Star Pravah. Zee Marathi and Colors Marathi continued to hold their respective positions in week 47 of BARC India ratings.  Marathi

    Sun TV, Zee Tamil, Star Vijay, KTV, and Star Vijay Super were the top five Tamil channels.   

    Tamil  

    The pecking order of the top five Telugu channels in week 47 of BARC India ratings was Star Maa, ETV Telugu, Zee Telugu, Gemini TV, and Star Maa Movies.  

    Telugu