Category: Viewership

BENGALURU: There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genre for week 49 of 2019 (Saturday, 30 November 2019 to Friday, 6 December 2019, week or period under review). There were three channels from the Tamil genre and one channel each from the Kannada and Telugu genres in the top 10 across genres on all platforms weekly list for week 49 of 2019.

There were three channels each from Star India and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN), Sun Tv Network and Viacom 18 in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 49.

Eight of the channels in the across genres on all platforms list in week 49 were same as in the previous week. Zee’s Tamil channel Zee Tamil Star India’s Tamil GEC Star Vijay reentered the weekly list at the cost of SPN’s flagship Hindi GEC Sony Entertainment Television  (SET) and the Network18/Viacom18 associated Telugu GEC ETV Telugu. The first seven channels in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 49 of 2019 were same in rank and file. Zeel’s Zee Kannada climbed up a place in week 49 to eighth rank in week 49 from ninth place in the previous week. One channel, the most watched one – Dangal TV was free to air (FTA), while the other nine were on the pay TV platform.

Please refer to the figure below:

Top 10 Pay TV channels Across Genres

It was the three South Indian languages channels that dominated BARC’s weekly list of Top 10 Pay Channels Across Genres in week 49 of 2019. There were six channels – three from Tamil, two from Telugu and one from Kannada genres in BARC’s weekly list of top 10 pay channels across genres during the period under review.Besides the six South Indian channels, there were four Hindi GEC’s in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 49 of 2019.

Nine of the channels in the weekly pay TV across genres list in week 49 0f 2019 were same as in the previous week with a slight shuffling of ranks. SET exited the list and was replaced by Star India’s Tamil GEC Star Vijay. There were three channels each from Star India and Zeel, two channels from Network18/Viacom18 and one channel each from SPN and Sun Tv Network in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 49 of 2019.

As has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list.

Please refer to the chart below:

Top 10 Free channels Across Genres

Top 10 Free to Air Channels Across Genres

The first nine channels in BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 49 of 2019 were the same as in the previous week with slight changes in the ranks. Enterr 10 Television’s Hindi Movies channel Enterr 10 exited the list in week 49 of 2019 to be replaced by Zeel’sMusic channel Zing.

There were three channels each from Enterr 10 Television, the B4U Network andZeel and one channel from SkyStarin BARC’s weekly list of Top 10 Free Channels Across Genres for week 49 of 2019. There were three channels each from the Hindi Movies  and the Bhojpuri genres, two were Hindi GECs’ and there was one channel each from the Marathi and Music genres in week 49 of 2019.

Please refer to the chart below:

Television viewership went up by 0.2 million weekly impressions in. week 49 of 2019 as compared ton week 48 while OTT viewership remained the same at 0.2 billion weekly impressions as per BARC weekly data for TV+OTT for week 49 of 2019. Please refer to the chart below:

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 November and 29 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 48 of 2019.

Top Advertisers:

Minor shuffles were observed in the week 48 rankings of BARC, as compared to the past week. As expected, Hindustan Unilever Ltd remained the top advertiser. It had made 191003 ad insertions on TV. 

Reckitt Benckiser reclaimed its position on the second spot, after a minor slip in the past week, with 62287 insertions.

ITC Ltd slipped down a spot to rank third. Its impression count was 61685. Wipro Ltd. climbed up two spots and rank fourth with 44039 insertions. 

Ponds India found itself on the fifth spot, two ranks down from week 47, with 42943 insertions.

Other top advertisers in the list were as follows: Godrej Consumer Products Ltd, Brooke Bond Lipton India, Smithkline Beecham, Cadbury India Ltd, and Procter & Gamble respectively.

Top Brands: 

The top brands also witnessed little reshuffles in the BARC week 48 rankings. Lux Toilet Soap was replaced from the top slot by Santoor Sandal and Turmeric, which ranked up two places, with 16803 insertions. Lux Toilet Soap came in second with 16504 insertions.

Vaseline Intensive Care Lotion slipped down a rank, with 14410 insertions. Trivago maintained its position on fourth rank with 13699 insertions. Dettol Toilet Soaps re-entered the list at fifth spot after a small break with 12629 insertions.

Other top brands in the list were as follows: Santoor Beauty Soaps, Horlicks, Lizol, Flipkart Video Originals, and Clinic Plus Shampoo, respectively.