Category: Viewership

Music becomes top gainer in Chrome DM week 07 2020

MUMBAI: Music has become the top gainer in week 07, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.85 per cent. In this genre, MTV Beats channel gained the highest OTS with 93.2 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi News gained second position and grew by 0.85 per cent in HSM excluding <1 lakh market. In this genre, ABP News channel gained the highest OTS with 100 per cent. Business News channel stood in the third position by gaining 0.47 per cent in six metro markets. CNBC Awaz secured the highest OTS with 84.1 per cent.

Kids genre stood in the fourth position in all India 1 lakh+ market and grew by 0.12 per cent. Discovery Kids channel gained the highest OTS with 90.9 per cent. Infotainment genre stood at the fifth position in all India 1 lakh+ market and grew by 0.09 per cent. Animal Planet secured the highest OTS with 88.9 per cent.

February 27, 2020
Sony Entertainment Television’s India’s Best Dancer to premiere on 29 February

MUMBAI: After the roaring success of Super Dancer – a dance reality platform for kids, Sony Entertainment Television will launch India’s Best Dancer, a platform for dancers between the age group of 15 – 30 years on 29 Febraury. Industry’s best and most proficient names in the field of dancing, Malaika Arora, Geeta Kapur and Terence Lewis will helm the mantle as judges of the show and will leave no stone unturned to pick the finest talent and challenge them week on week reiterating what the show stands for – Jab Tak Best Nahi, Tab Tak Rest Nahi.

The show marks the comeback of ace choreographer Terence Lewis on television as a judge after 8 years. Hosted by the impeccable duo Bharti Singh and Harsh Limbachiyaa, India’s Best Dancer will air every Sat-Sun at 8 pm.

Produced by Frames Production Company, India’s Best Dancer will showcase the journey of some of the best talent who, with their solo performances, will compete to win the title. The show promises to be the toughest dance reality show on Indian television and the makers have ensured to make it challenging at every step. Starting with the Auditions, the contestants will get only 90 seconds on the clock to impress the judges with at least 3 Power Moves to head further in the competition. As the clock keeps ticking, the judges, or E.N.T specialists, will keep a close eye on the Entertainment, Newness and Technique that the contestants bring forth through their dancing.

While Malaika will assess the ‘Entertainment’ quotient in each act, Geeta will look for ‘Newness’ in the moves and Terence will account for perfection in the ‘Technique’. The second phase of Mega Auditions will see the selected contestants battle it out in pairs and trios post a solo performance to move into the next round. In the Grand Premiere, the judges will announce the Top 12 contestants as the Best Barah who will have a respective mentor in the journey ahead. Week-on-week these 12 contestants will have to impress the judges and audience alike to move closer to winning the most coveted title of India’s Best Dancer!

The show auditioned across various cities to find talent that is not just the best but contestants who are constantly bettering themselves every single day. Passion, dedication and determination is what defines the talent on India’s Best Dancer and the audience will see a perfect mélange of power-packed performances and inspiring stories every week.

Sony Entertainment Television content & digital business head Ashish Golwalkar said, "After the successful season of Indian Idol, we are excited to announce our very own IP – India’s Best Dancer, a platform that focuses on bringing forth only the best of talent and showcasing their journey. It has been our constant endeavor to bring forth formats that are not only clutter breaking but also high on engagement with our audience. For the very first time, the audience will get to see contestants in a dance off at the initial rounds of India’s Best Dancer. To ensure that the contestants keep putting their best foot forward week-on-week, they will be mentored by the best choreographers in the industry, reiterating the core of the show – Jab Tak Best Nahi Tab Tak Rest Nahi. Judging this kind of talent is not an easy feat and we are confident that our panel of judges – Malaika Arora, Geeta Kapur and Terence Lewis will do justice to their role of the ENT specialists, scrutinizing talent on the Entertainment, Newness and Technique they bring to the table. Bharti and Harsh mark their debut as the hosts of a dance reality show and we are confident they will charm their way into the hearts of our audience."

Frames Production Company producers Ranjeet Thakur and Hemant Ruprell said, "India’s Best Dancer as a format is not just tough but in true sense a test for the best. While the talent that has participated is outstanding, it’s their journey in the show that will redefine the level of dancing and entertainment. There are various stages in the show that have never been explored on television so far and we are confident that these will engage the audiences throughout the course of the show. It is always a great pleasure to collaborate with Sony Entertainment Television, and we value our long-standing association with the brand."

February 25, 2020
Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February).

The decrease in eyeballs is perhaps due to the sluggish performance of team India in cricket that is broadcast on Star Sports and the dull week for Sony Sports with few international live matches of combat sports that has failed to live up to the expectations of the viewers.

Leading the race at number one spot, Star Sports 1 Hindi has slightly improved its individual performance compared to the last week. The channel soared by over 7 per cent to 331536 weekly impressions in week six as against 308715 impressions in week five of BARC.

Star India has the exclusive right to broadcast all the Board Cricket Council of India cricket matches on all of its platforms across genres – men and women.

Retaining its position at number two on the chart, the government-owned DD Sports has somehow reversed its viewership count to positive. The channel grew by over 5 per cent to 77532 weekly impressions than the previous week impressions of 73671 in week five.

Despite having the broadcasting privilege of team India’s cricket matches on Free Dish DD Sports, it failed to increase its viewership count. However, the difference in viewership pattern between number one and two positions is around 77 per cent.

India tour to New Zealand has come to the last leg of two test matches between both the teams. India had won the five-match T20 series with a clean sweep but faced defeat in the 50-over format against the Kiwis.

Of the three-series one day international (ODI), two of them were played in the week six of BARC. The guest failed to retain its winning streak in ODI as same as T20 against the host, and which probably upset viewers and eventually got low eyeballs on television screens of a sports broadcaster.

Except the top two positions in the top five channels list, the other two channels of Star India – Star Sports First and Star Sports 3 – have declined substantially by over 31 per cent and 27 per cent to 46244 and 34947 weekly impressions in week six as compared to 67311 and 48033 in week five respectively.

Both channels — Star Sports First and Star Sports 3 – have been ranked at the third and fourth positions respectively in the list.

Post the conclusion of Australian Open 2020, the viewership of Sony Pictures Sports Network’s Sony Ten 1 has continued to slump. This week, the channel's viewership fell by near 14 per cent to 31204 weekly impressions as against 36202 impressions in week five.

The only channel from Sony sports cluster to feature in the list fell by over 50 per cent this week as compared to week four (25-31 January) during which it had the ongoing grand slam tournament.

The Sony sports cluster owns the majority of international sports property right to broadcast on its various platforms such as Tennis, Football, Ultimate Fighting Championship and World Wrestling Entertainment to name a few. The next big event the broadcaster will televise is UEFA: Champions League – Round of 16 that has already begun from 19 February. It also has Australia tour of South Africa from 21 February.

February 23, 2020
English news records highest ratings in 2020 during Delhi elections, results week

BENGALURU/MUMBAI: Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020, week or period under review) boosted the combined viewership of the Top 5 English News channels by 49.5 percent as compared to the previous week. Broadcast Audience Research Council of India (BARC) reported a total of 2.741 million impressions for the top 5 English News channels in the week under review. The combined total of the top 5 channels during the previous week (week 5 of 2020) was 1.835 million weekly impressions.

Combined impressions of the top 5 English News channels in week 6 of 2020 was the highest ratings to date in 2020. The previous highest combined total of the top 5 English News channels in 2020 was in week 4 at 2.582 million weekly impressions. Further, the average combined weekly impressions of the top 5 English News channels during 41 weeks of the previous calendar year was 2.271 million weekly impressions. It must be remembered that BARC had stopped publication of ratings in the public domain to allow viewership to stablise after the implementation of Telecom Regulatory Authority of India (TRAI) New Tariff Order (NTO) for the weeks 6 to 12 of 2019. Hence, average of the remaining 41 weeks of 2019 (weeks 13 to 53 of 2019) or post week 12 of 2019 average has been considered.

Top 5 English News Channels in week 6 of 2020

Four of the channels in BARC’s weekly list of Top 5 English News channels for week 6 of 2020 were the same as in the previous week. Pub-caster Doordarshan’s English News channel DD India exited the list during the period under review, while the Radhika and Pronnoy Roy headed NDTV 24×7 made a rare appearance into BARC’s weekly list of Top 5 English News channels in week 06 of 2019.

At its normal numero uno position was the Arnab Goswami headed Republic TV with a phenomenal 74.5 percent lead in ratings in week 6 of 2020 of 1.141 million weekly impressions as compared to the 0.654 million weekly impressions in week 5. Also at its normal second rank was Times Now with 0.664 million weekly impressions in week 6 of 2020 which was 24.3 percent more than the 0.534 million weekly impressions in week 5. Continuing on at its previous week’s third rank was the India Today group’s India Today Television with 0.415 million weekly impressions in week 6 of 2020, a jump of 40 percent from the 0.303 million weekly impressions in the previous week.

Climbing up to fourth rank in week 6 of 2020 from the previous week’s fifth rank was Network18’s CNN News18 with 0.263 million weekly impressions, which was 61.3 percent more than the 0.163 million weekly impressions in week 5. Entering BARC’s weekly lists of Top 5 English News channels for was NDTV 24×7 with 0.258 million weekly impressions. This was NDTV 24×7 second appearance in BARC’s top 5 English News channels list in 2020. The channel had appeared in the lists earlier in calendar year 2020 in week 1.

February 22, 2020
BARC week 6: Four Zee regional channels lead regional markets

MUMBAI: In week six of BARC India ratings, Zee's four regional channels Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third position in the Tamil market.

In Bangla market, Zee Bangla, Star Jalsha, Jalsha Movies, Zee Bangla Cinema and Colors Bangla were the top Bangla channels in week 06 of BARC India ratings. Last week Star Jalsha held the leading position in the Bangla market. This Colors Bangla also entered replacing Sun Bangla in the list.

Bangla

In Bhojpuri market, Zee Biskope, Bhojpuri Cinema, Big Ganga, B4U Bhojpuri and Dabangg were the top five Bhojpuri channels. No changes were observed in the pecking order of top five Bhojpuri channels in week 06 of BARC India ratings.

Bhojpuri

In Gujarati market, Colors Gujarati Cinema, Colors Gujarati, ABP Asmita, TV9 Gujarati and VTV News were the top five Gujarati channels in week six of BARC India ratings. No changes were observed in the pecking order of top five Gujarati channels.

Gujarati

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In Kannada market, Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna, and Udaya Movies were the top five Kannada channels and no changes were observed in the pecking order of channels in week six of BARC India ratings.

Kannada

In Malayalam market, Asianet, Mazhavil Manorama, Flowers TV, Surya TV and Zee Keralam, were the top five channels in week six of BARC India ratings

Malayalam

Zee Marathi, Colors Marathi, Star Parvah, Fakt Marathi and Star Talkies were the top Marathi channels in week six of BARC India ratings

Marathi

PTC Punjabi, Zee Punjabi, Pitaara TV, Maha Punjabi and DD Punjabi were the top five Punjabi channels in week six of BARC India ratings.

Punjabi

Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five channels in week six of BARC India ratings. This week Star Vijay Super replaced last week's new entrant Adithya Tv at fifth position.

Tamil

Star Maa, Zee Telugu, ETV Telugu, Gemini TV, and Gemini Movies were top five Telugu channels in week six of BARC India ratings. This week Zee Telugu has moved up to second position and Gemini Movies has replaced Star Maa Movies in fifth position.

Telugu

February 22, 2020
Hindi news channels viewership increases by 14 per cent in week 6 of BARC

MUMBAI: Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research Council of India (BARC).

One of the reasons behind the growth of viewership was the recently concluded Delhi elections. The polling was done on 8 February and the results of the same were declared on 11 February. Delhiites gave the mandate to Aam Aami Party, which garnered as many as 62 seats in 70-member Assembly.

TV Today Network’s Hindi news channel Aaj Tak has continued to be the leader with the first spot in the top five channels list in the genre. The channel’s viewership grew by around 25 per cent to 146178 weekly impressions in week six as compared to 117478 impressions in week 5 of BARC. The channel also continued to maintain its dominance in both rural and urban segment viewership.

Outperfoming all its peers, ABP News Network’s Hindi news channel ABP News has given a tough fight to all other four channels in the list, including Aaj Tak. The channel, grabbing the second position, has improved its viewership count substantially by 24 per cent to 108032 impressions in week six as against 87015 impressions in week five. The channel was at the fifth position in week five of BARC.

Retaining its position at number three, News18 India, a Hindi news channel of Network18, grew by around 7 per cent to 101566 impressions in week six as compared to 95139 impressions in week five. Similarly, India TV maintaining its stance at fourth position grew by over 12 per cent to 99324 weekly impressions in week six compared previous week to 88477 impressions in week five.

Meanwhile, the Zee Entertainment Enterprises’ Hindi news channel Zee News has fallen to the fifth position from second and has seen a marginal increase of viewership growth by 1 per cent to 98564 impressions in week six as compared to 97652 weekly impressions in week five of BARC.

Despite being the biggest financial event in the country – Budget 2020, the viewership of news channels across genre, except business news channels, had slowed down by 20 per cent in week 5 (1-7 February) as compared to the previous week, BARC data had mentioned on its website.

The rise in the viewership of channels growth in week six has pointed out that the audience is more inclined towards political developments than financial happenings in the country. The current data has reversed all negatives posted in week five as compared to the current week as per BARC.

February 22, 2020

BARC week 6: Sony SAB slips down to fourth position on pay platform

MUMBAI: Sony SAB slipped to fourth position in week six of BARC India ratings. Last week, the channel was seen at third position. This week Zee TV held the third position moving up from fourth position. Colors continued to lead in urban market and pay platform.

In urban market, Colors, Star Plus, Sony SAB, Sony Entertainment Television, Zee TV, Dangal, Star Bharat, &TV, Star Utsav and Big Magic were the top ten channels in week six of BARC India ratings. Big Magic replaced Colors Rishtey in tenth position this week.

Urban Market

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 6
1	Colors	512416
2	STAR Plus	428017
3	SONY SAB	388739
4	Sony Entertainment Television	344504
5	Zee TV	316330
6	Dangal	274590
7	STAR Bharat	190617
8	&TV	120117
9	STAR Utsav	109761
10	Big Magic	84654
HSM (Urban) : NCCS All : 2+ Individuals,

On pay platform Colors, Star Plus, Zee TV, Sony SAB, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, Colors Rishtey and &TV were the top ten channels on pay platform in week six of BARC India ratings.

Pay Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 6
1	Colors	720624
2	STAR Plus	642850
3	Zee TV	564516
4	SONY SAB	560280
5	Sony Entertainment Television	467499
6	STAR Bharat	285597
7	Dangal	226724
8	STAR Utsav	183288
9	Colors Rishtey	162896
10	&TV	158516
HSM (U+R) : NCCS All : 2+ Individuals,

In rural market, Dangal, Big Magic, Zee TV, Star Plus, Colors, Sony SAB, Sony Entertainment Television, Star Bharat, Colors Rishtey and Star Utsav were the top ten channels of BARC India rating's week six.

Rural Market

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 6
1	Dangal	919302
2	Big Magic	298603
3	Zee TV	249870
4	STAR Plus	216254
5	Colors	209244
6	SONY SAB	173214
7	Sony Entertainment Television	124283
8	STAR Bharat	95534
9	Colors Rishtey	80326
10	STAR Utsav	75900
HSM (Rural) : NCCS All : 2+ Individuals,

On free platform Dangal, Big Magic, Manoranjan Grand, DD National, DD Bharati, DD Uttar Pradesh, DD Arunprabha, DD Madhya Pradesh and DD Rajasthan were the top nine channels in BARC ratings of week six.

Free Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 6
1	Dangal	967167
2	Big Magic	326689
3	Manoranjan Grand	19916
4	DD National	19852
5	DD Bharati	2506
6	DD Uttar Pradesh	1779
7	DD Arunprabha	1598
8	DD Madhya Pradesh	1094
9	DD Rajasthan	908
HSM (U+R) : NCCS All : 2+ Individuals,

February 21, 2020

Sony MAX to air world television premiere of ‘Marjaavaan’ on 29 February

MUMBAI: Sony MAX is all set to feature the World Television Premiere of the month – Marjaavaan. The action drama featuring Siddharth Malhotra, Riteish Deshmukh and Tara Sutaria will be showcased on 29th February 2020 at 8PM.

The film revolves around the love story of a local goon, Raghu (Siddharth Malhotra) and Zoya (Tara Sutaria), a mute music teacher whose world is turned upside down due to the villainous acts of Vishnu (Riteish Deshmukh), the son of an infamous gang leader The film takes a series of heart wrenching twists that results in the death of Zoya. Raghu avenges her death while Vishnu continues to destroy everything Raghu lives for.

Speaking about his role as Raghu, Siddharth Malhotra says, "Milap, Me and my team first decided to change the physical aspect of Raghu – trying longer hair, a bandana, the matches, tougher, bigger and broader look including the tattoos of every religion in India. I found it cool and really enjoyed it. I've never done something like this before."

Speaking about her role as a mute Kashmiri Music teacher, Tara Sutaria says, "I spent a couple of months before we started filming to learn the sign language as I wanted it to be 100 percent right. I believe if you're doing something unique like this, you need to do justice to the role. I am really grateful to Milap Sir and to everyone that I could learn this language."

February 20, 2020
News viewership grew by 60% during budget speech

MUMBAI: The biggest financial event of the country—Budget 2020 — has helped news channels, especially business news channels across segment to increase their viewership substantially, a data from Broadcast Audience Research Council (BARC) says.

Union finance minister Nirmala Sitharaman gave the longest budget speech from 11 am to 1.43 pm on 1 February. The Hindi, English and Hindi+English business news channels recorded a rise of over 60 per cent to 3 million impressions during these 2 hours and 43 minutes.

Moreover, at least 22 million eyeballs of unique viewers were glued to the screen of business news channels across genre, which posted growth of over 30 per cent.

BARC on its official twitter handle mentioned: “During #Budget2020, Indian news viewership saw an impressive growth with regards to impressions and unique viewers!”

The budget viewership was recorded during week 5 of BARC that was compared to the same time slot of week 4 of the weekly impressions. BARC in its Twitter post said: “The growth in impressions were considered over the previous week 4 during the same time period from 11 am to 1.43 pm.”

The audience measurement body also said in its micro-blogging post that BBC World News has been excluded as the budget speech wasn’t aired live by the channel.

Despite Budget 2020, the viewership of general news channels across genre were slowed down in week 5 (1-7 February) as compared to week 4 (25-31january), the BARC mentioned on its website.

However, the budget being the most important event for the business news channels, both CNBC TV18 of Network18 group and ET Now of Times News Network, in the English category, grew by over 100 per cent to 727 and 266 weekly impressions in week 5 respectively.

The Reliance group-owned business news channel, CNBC TV18 being the leader in the business news channel in week 4 had garnered 275 weekly impressions. On the contrary, ET Now had received 123 weekly impressions in week 4.

In the Hindi business news category, both Network18’s CNBC Awaaz, and Zee Entertainment Enterprise’s Zee Business grew by 21 per cent and 41 per cent respectively during Budget week. The former garnered 2492 weekly impressions, whereas the latter settled at 2131 impressions in week 5 as compared to 1965 and 1249 impressions in week 4 respectively.

Week 5 was considered to be weak compared to week 4, as it had no major important event for news channels to keep viewers engaged except for the Budget 2020 and Delhi poll campaigns that concluded on February 6. Whereas, week 4 had seen many national importance events such as Republic Day, Delhi Assembly poll campaigns, and the Shaheen Bagh firing.

February 19, 2020
Lalitha Jewellery becomes top brand in BARC week 5 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 February and 7 February 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 5 of 2020.

Top Advertisers:

Hindustan Level Ltd remained the top advertiser in BARC week 5 rankings with 155825 insertions. It was followed by Reckitt Benckiser (India) Ltd which had made 66312 insertions.

ITC Ltd ranked third by making 44617 insertions. Fourth and fifth spots were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 34830 and 28523 insertions, respectively.

Other top brands in pecking order were as follows: Procter & Gamble, Wipro Ltd, Colgate Palmolive India, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

Top Brands:

Lalitha Jewellery rose as the topmost brand in week 5 rankings of BARC, with 14486 insertions. Trivago came in second by making 14117 ad insertions on television.

It was followed by Lux Toilet Soap, which had made 10059 insertions. Fourth and fifth spots were acquired by Policybazaar.com and Surf Excel Easy Wash with 9322 and 8624 insertions, respectively.

The subsequent pecking order was as follows: Unicharm Mamy Poko Pants, Dove Hairfall Rescue, Santoor Sandal and Turmeric, Lizol, and Clinic Plus Shampoo, respectively.

February 17, 2020