Category: Viewership

Harbour Rights licenses two wildlife titles to KBS

MUMBAI: Harbour Rights has licensed two wildlife 4K HDR titles to Korean Broadcasting System (KBS), the national public broadcaster of South Korea. The titles are ‘Fear On The Savannah’ (52 minutes) and ‘The Lucky Zebra’ (52 minutes), both produced by Ampersand, which respectively explores the emotion of fear in the wild and herbivores survival behaviour.

Moreover, Discovery Channel Asia has committed to the pre-acquisition of 4K series: ‘The Pearl River Delta: China’s Greater Bay’, a cultural and travel sequel from the producer of Macau From Above.

In Thailand, True Vision acquired a 40 Hours package, including ‘Too Young To Die’ (12 x 52 minutes), sharing well-known icons stories who remain contemporary legends as well as ‘On The Wine Road’ (10 X 52 minutes), which presents the world’s most beautiful and unusual vineyards.

Also, the latest episodes of best seller FLAVORS 4K series went to TVB in Hong Kong and VTV in Vietnam as part of an 80-hour package, which also includes wildlife, history and lifestyle titles.

To view catalogue and programmes: www.harbour-rights.com

Hong Kong-based Harbour Rights is a TV distribution company, focusing on documentary and factual content, with an offer of over 2000 hours of programmes ranging from nature, wildlife, travel to history, arts, business, and many more. The company currently distributes catalogues from European and Asian producers in the APAC region.

March 9, 2020

Urban female viewership slows down on Hindi GEC, rises for sports and news: BARC

MUMBAI: Women viewership is always seen dominating the Hindi GEC space and the total TV viewership of female continues to remain at 49 per cent. However, in the urban market of Hindi GEC, women viewership has declined by 4 per cent in 2019 compared to 2018 but interestingly sports and news genres has witnessed 8 per cent and 18 per cent rise in women viewership respectively.

As per BARC India data, sports genre's women viewership had 17.6 billion impressions in 2018 while the viewership grew by eight per cent to 19.1 in 2019. Women viewership in news grew by 19 per cent to 129.4 billion impressions in 2019 from 108.5 billion impressions in 2018. In infotainment genre the female viewership has declined by nine per cent from 3.997 billion impressions in 2018 to 3.6 billion impressions in 2019.

India 2+, Female		India 2+, Female
2018 Sum of Impression Bn		2019 Sum of Impression Bn		Growth Impressions
Sports	17.6	Sports	19.1	Sports	8%
News	108.5	News	129.4	News	19%
Infotainment	3.997	Infotainment	3.6	Infotainment	-9%

HSM Urban 2+		HSM Urban 2+
Hindi GEC	85.8	Hindi GEC HSM 2+	82.4	Hindi GEC	-4%

“TV is the screen of the household and a medium which binds the family together. Female contribution to overall TV viewership continues to remain at a healthy 49 per cent. While GEC consumption continues to dominate, a sizeable time is spent by females consuming news and sports genres,” says BARC India chief operating officer Romil Ramgarhia.

In HSM urban 2+ markets the women viewership in Hindi GEC space has witnessed a negative growth of four per cent. In 2018 the women viewership was around 85.8 billion impressions which have fallen to 82.4 billion impressions in 2019.

As per BARC data the viewership dispersion in India 2+ market in 2018 was – sports channels witnessed 46 per cent female viewership and 54 per cent male viewership. News channels had 46 per cent female viewership and 54 per cent male viewership. Infotainment channels had 44 per cent female viewership and 56 per cent male viewership.

In 2019, viewership dispersion in India 2+ market was – male viewership on sports channel was 59 per cent and female was 41 per cent female viewership was witnessed. In news genre viewership dispersion was at 46 per cent female and 54 per cent male. The infotainment channels had 44 per cent female and 56 per cent male viewership.

The viewership dispersion in Hindi GEC witnessed a slight change. In 2018, Hindi GEC had 53 per cent female viewership and 47 per cent male viewership. In 2019 the percentage of female viewership reduced to 52 per cent and male viewership increase to 48 per cent.

March 8, 2020

Sports becomes top gainer in Chrome DM week 8 2020

MUMBAI: Sports has become the top gainer in week 8 2020 of Chrome Data Analytics and Media data. The genre grew by 0.35 per cent. In this genre, DD Sports channel gained the highest OTS with 98.5 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Kids genre gained second position and grew by 0.14 per cent in all India 1 lakh+ market. In this genre, Discovery Kids channel gained the highest OTS with 90.9 per cent. Hindi Movies channel stood in the third position by gaining 0.08 per cent in HSM excluding <1 lakh markets. B4U Kadak secured the highest OTS with 92.4 per cent.

Hindi GEC genre stood in the fourth position in HSM excluding <1 lakh market and grew by 0.7 per cent. DD National channel gained the highest OTS with 100 per cent.

March 7, 2020
News channels grow exponentially in BARC week 8 on the back of Trump visit, Delhi riots

MUMBAI: The viewership of news channels have risen exponentially in week 8 (22-28 February) of Broadcast Audience Research Council India (BARC) as compared to week 7 (15-21 February).

In the current week, English news channels' combined viewership has grown substantially by over 82 per cent, whereas the Hindi news channels' weekly impressions rose by over 42 per cent.

Week eight saw two national important events in the country: United States’ president Donald Trump’s official two-day state visit to India and the riots in north-eastern part of the national capital on the back of the Citizenship Amendment Act protest.

In week seven, news channels had failed to maintain the shine and tumbled largely with respect to impressions as the viewership of the news broadcasters is very much dependent on the events that usually happen in the country and across the globe.

TV Today Network’s Hindi news channel Aaj Tak, dominated the chart for the eighth week straight and has reported growth by over 60 per cent to 163089 weekly impressions as compared to 101399 weekly impressions in week seven. The channel, so far, has shown the biggest viewership gain this year alone.

Climbing two positions up, Zee News has gained the second-highest viewership in the current week. The channel advanced by 53 per cent to 122585 weekly impressions as against 80122 impressions in week seven. Zee News has gradually paved its way to the second position this week from the fifth position in week six of BARC.

Retaining its place at the third spot, India TV gained its viewership by around 35 per cent to 119531 weekly impressions in week eight as compared to 88603 impressions in week seven.

Failing to make in the list of top five channels for the previous two weeks, Republic Media Network’s Hindi news channel Republic Bharat has grabbed the fourth spot. The channel has maintained its stance all these weeks this year in the urban category of top five news channels list.

Despite being a rise in the viewership pattern, the Network18’s Hindi news channel News18 India has fallen to fifth position this week from the second spot in the previous week. The channel grew by around 19 per cent to 106683 weekly impressions in week eight as compared to 90255 impressions in week seven of BARC.

In the English category, Republic Media Network’s English news channel Republic TV has grown substantially by over 85 per cent to 1083 impressions this week as compared to 585 in the previous week. Republic TV has been ranked number one, so far, this year in the top five English news channels.

Gaining most viewership in percent-wise, Times News Network’s English news channel Times Now has gained over by 90 per cent to 785 weekly impressions in week eight as against 413 in week seven. Like Republic, the channel has been maintaining the second spot in the list of top five channels so far.

Both India Today of TV Today Network and CNN News18 of Network18 have been ranked on the same position as that of last week – third and fourth. Both channels have grown exponentially in terms of weekly impressions; India Today grew by around 59 per cent to 457 impressions, whereas CNN News18 advanced by over 87 per cent to 379 impressions this week.

Dethroning NDTV 24×7, DD India has been featured in the top five English news channels list almost after two weeks. The government-owned English news channel has gained 347 weekly impressions in week eight of BARC.

March 7, 2020

BARC week 8: Sony Sab leads in urban market

MUMBAI: In week 8 of BARC India ratings, Colors that was leading in the urban and pay platforms slipped down to third and fourth positions respectively. This week Star Plus regained its leading position on pay platform and Sony SAB in urban market.

In urban market, the top ten channels were Sony SAB, Star Plus, Colors, Sony Entertainment Television, Zee TV, Dangal, Star Bharat, &TV, Star Utsav, and Big Magic in week 8 of BARC India ratings.

Urban

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 8
1	SONY SAB	479952
2	STAR Plus	466804
3	Colors	407817
4	Sony Entertainment Television	363403
5	Zee TV	327426
6	Dangal	296147
7	STAR Bharat	196746
8	&TV	127541
9	STAR Utsav	113853
10	Big Magic	95208
HSM (Urban) : NCCS All : 2+ Individuals,

On pay platform Star Plus, Sony SAB, Zee TV, Colors, Sony Entertainment Television, Zee TV, Star Bharat, Dangal, Star Utsav, &TV and Colors Rishtey led the pack.

Pay Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 8
1	STAR Plus	692205
2	SONY SAB	671305
3	Zee TV	572970
4	Colors	572956
5	Sony Entertainment Television	490563
6	STAR Bharat	297826
7	Dangal	240479
8	STAR Utsav	191742
9	&TV	165932
10	Colors Rishtey	129538
HSM (U+R) : NCCS All : 2+ Individuals,

Dangal, Big Magic, Zee TV, Star Plus, Sony SAB, Colors, Sony Entertainment Television, Star Bharat, Star Utsav and Colors Rishtey were the top ten channels in the rural market.

Rural

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 8
1	Dangal	916740
2	Big Magic	338235
3	Zee TV	247014
4	STAR Plus	226806
5	SONY SAB	193800
6	Colors	165968
7	Sony Entertainment Television	129053
8	STAR Bharat	101702
9	STAR Utsav	78790
10	Colors Rishtey	65528
HSM (Rural) : NCCS All : 2+ Individuals,

On free platform Dangal, Big Magic, Manoranjan Grand, DD National, DD Bharati, DD Arunprabha, DD Uttar Pradesh, DD Rajasthan and DD Madhya Pradesh were the top nine channels in BARC ratings of week eight.

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 8
1	Dangal	972407
2	Big Magic	373555
3	Manoranjan Grand	20014
4	DD National	18757
5	DD Bharati	2931
6	DD Arunprabha	2393
7	DD Uttar Pradesh	1770
8	DD Rajasthan	1380
9	DD Madhya Pradesh	1140
HSM (U+R) : NCCS All : 2+ Individuals,

March 7, 2020

Colors’ streak as most-watched pay Hindi GEC across genres continues

BENGALURU: Network18/Viacom18’s flagship Hindi GEC Colors became the most watched Hindi GEC on the pay platform across genres in week 2 of 2019. The channel continued its most watched pay Hindi GEC channel across genres streak in week 7 of 2020 (Saturday, 15 February 2020 to Friday, 21 February 2020, period or week under review) according to Broadcast Audience Research Council of India (BARC) weekly data for the top 10 channels across genres on all platforms and top 10 pay channels across genres. Hence week 7 of 2020 was the sixth consecutive week that the channel was the most watched pay Hindi GEC across genres. It must be noted that Enterr10 Television’s free-to-air (FTA) Hindi GEC Dangal continued its run as the most watched channel across genres on all platforms as well as on the FTA platform.

All the 10 channels in BARC’s weekly list of top 10 pay channels across genres on all platforms in week 7 of 2020 were GECs. Six were Hindi, two were Telugu and there was one channel each from the Kannada and Tamil genres. There were three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN) and Star India and one channel each from Enterr 10 Television, the Sun Tv Network Ltd and Network18/Viacom18. Nine of the most channels were on the pay platform, while one was FTA.

Please refer to the chart below:

Top 10 Pay channels Across Genres

As mentioned above, Colors was the most watched pay Hindi GEC across genres per BARC weekly data for top 10 pay channels across genres in week 7 of 2020. BARC commenced publishing data in the public domain of the top 10 pay channels across genres in week 35 of 2020. During the 19 weeks of 2019 for which data was publicly available, the first two ranks in BARC’s weekly pay TV across genres lists were generally held by Tamil and Telugu GECs. Colors has broken that trend in 2020 – the two most watched channels in the country were Tamil and Hindi GECs. The Sun Tv Network’s flagship Tamil GEC Sun TV was the most watched pay channel across genres in week 7 of 2020.

Nine of the channels were GECs while one channel was from the kids’ genre in BARC weekly list of top 10 pay channels across genres in week 7 of 2020. There were five Hindi GECs, two Telugu GECs and one channel each from the Kannada GEC, kids and Tamil GEC genres in BARC’s weekly list of top 10 pay channels across genres in week 7 of 2020. From the networks’ perspective, there were three channels from Zeel, two channels each from SPN, Star India and Viacom18 and one channel from the Sun Tv Network in BARC’s weekly list of Top 10 Pay channels Across genres in week 7 of 2020 were same as in the previous week with some shuffling of ranks. ETV Telugu, the Viacom18 associated Telugu GEC exited the list in week 7 of 2020 and was replaced by a kids channel from its own network – NICK. Please refer to the chart below:

Top 10 Free channels Across Genres

Dangal and Zeel’s Hindi GEC Big Magic continued to be the most watched free channels in BARC’s weekly list of top 10 free channels across genres in week 7 of 2020 at ranks one and two respectively. Nine of the channels in BARC’s FTA across genres list in week 7 of 2020 were the same as in the previous week. Zeel’s Zing exited the list while its recently launched Bhojpuri channel Zee Biskope entered.

There were four channels from Enterr10 Television and three channels each from B4U Network and Zeel. Four of the channels were Bhojpuri, three were Hindi movies, two were Hindi GECs and there was one channel from the Marathi genre in BARC’s weekly list in week 7 of 2020. Please refer to the chart below:

March 2, 2020
Star Sports 1 Hindi drags sports channels viewership down in week 7

MUMBAI: The decline in the viewership pattern of sports broadcasters continued in week seven (15-21 February) of Broadcast Audience Research Council (BARC) India ratings. Sports channels, this week, tumbled by over 60 per cent as compared to week six (8-14 February).

Star Sports 1 Hindi of Star India group dragged the viewership of overall sports channels to the lowest level this year. The channel alone fell substantially by over 76 per cent in the current week of BARC.

Despite significant fall in viewership, Star Sports 1 Hindi topped the list of top five sports channels. The channel received 78,298 weekly impressions in week seven as compared to 3,31,536 weekly impressions in week six of BARC.

Star Sports is the official broadcaster for all international matches played in India and New Zealand. It’s also an official partner to telecast limited over matches of the World Cup and Asia Cup across genres.

Cricket is the majorly favoured and watched sport by the Indian audience, followed by World Wrestling Entertainment, soccer, and tennis. However, week seven was dull in terms of any India-specific cricket matches except women’s T20 world cup and the domestic tournament Ranji Trophy.

Dethroning the government-owned channel, DD Sports, from the top five channels’ list completely, Star Sports First bagged the second position. The channel posted a positive show with a marginal rise in viewership of over 6 per cent, by securing 49,263 impressions in week seven as against 46,244 in the previous week of BARC.

Despite being low in numbers as compared to rival broadcasters, Sony Pictures Sports Network channels have put a tough fight in week seven. This week, the group’s two sports channels, Sony Ten 1 and Sony Ten 3, grabbed the third and fourth spots in the list of top five most-viewed channels.

Sony Ten 1 turned green after reeling under a negative space for the last two weeks. The channel improved its performance by gaining over 1 percent to 31,573 weekly impressions as compared to 31024 impressions in the previous week. The channel, in week six, was down by over 50 per cent.

Replacing Star Sports 3 from its position at number four, Sony Ten 3 has been featured for the first time in the top five sports channels list with 25561 weekly impressions in the current week. All thanks to the UEFA: Champions League – Round of 16, a football tournament that began from 19 February, the channel has successfully made a mark in week seven of BARC.

Meanwhile, Star Sports 2, for the first time this year, got featured at the fifth spot in the list of top five channels in terms of viewership. The channel secured at least 20,383 eyeballs in the week seven of BARC. The channel broadcasts the domestic cricket tournament, Ranji Trophy, which has come to its last leg of semis and features many important cricketers that represent Team India at the international level.

March 1, 2020
BARC week 7: Star Jalsha grabs leading position in Bangla market

MUMBAI: In week 7 of BARC India ratings, Star Jalsha grabbed the leading position in the Bangla market with 333409 weekly impressions (000s). Zee Bangla slipped down to the second position. Sony Aath entered the list at the fifth position by replacing Zee Bangla Cinema. In the Bhojpuri market, Bhojpuri Cinema regained its leading position. For the past two weeks Zee Biskope was seen at the first position but the channel slipped down to second this week. No significant changes were observed in Marathi, Kannada and Gujarati markets.

In Bangla market, Star Jalsha, Zee Bangla, Jalsha Movies, Colors Bangla and Sony Aath were the top five channels in week 07 of BARC India ratings.

Bangla

In Bhojpuri market, Bhojpuri Cinema, Zee Biskope, Big Ganga, B4U Bhojpuri and Dabangg were the top five channels.

Bhojpuri

In Gujarati market, Colors Gujarati Cinema, Colors Gujarati, ABP Asmita, TV9 Gujarati and VTV News were the top five channels in week seven of BARC India ratings.

Gujarati

In Kannada market, Zee Kannada, Colors Kannada, Star Suvarna, Udaya TV, and Udaya Movies were the top five channels and no changes were observed in the pecking order of channels in week 07 of BARC India ratings.

Kannada

In Malayalam market, Asianet, Mazhavil Manorama, Flowers TV, Zee Keralam and Surya TV were the top five channels in week 07 of BARC India ratings.

Malayalam

Zee Marathi, Colors Marathi, Star Parvah, Fakt Marathi and Star Talkies were the top Marathi channels in week 07 of BARC India ratings.

Marathi

PTC Punjabi, Zee Punjabi, Pitaara TV, Maha Punjabi and DD Punjabi were the top five channels in week 07 of BARC India ratings.

Punjabi

Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five channels in week 07 of BARC India ratings.

Tamil

Star Maa, Zee Telugu, ETV Telugu, Gemini TV, and Gemini Movies were top five Telugu channels in week 07 of BARC India ratings.

Telugu

February 29, 2020
News channels fail to retain shine; tumble substantially in week 7 of BARC

MUMBAI: The viewership of news broadcasters is very much dependent on events. And, this has become quite evident in week seven of Broadcast Audience Research Council of India (BARC) as news channels failed to maintain the shine, tumbling largely in impressions compared to week six.

In the current week, Hindi news channels declined by over 20 per cent, whereas English news channels fell by nearly 40 per cent in terms of weekly impressions as compared to the past week.

News channels saw a rise in viewership by over 14 per cent in week six specifically due to the Delhi Legislative Assembly elections.

Dominating the chart for the seventh week straight, TV Today Network’s Hindi news channel Aaj Tak has declined by over 30 per cent to 101399 weekly impressions in week seven as compared to 146178 impressions in week six. The channel had gained over 25 per cent of impressions in the past week.

Despite the slump in viewership by over 11 per cent, Network18’s News18 India has climbed one spot up to grab the second position in the list of top five news channels with 90255 weekly impressions as against 108032 in week six. The channel had grown by 7 per cent in terms viewership in the past week.

Following the footsteps of News18 India, both the news channels in Hindi genre – India TV and Zee News, despite a decline in weekly impressions, have ranked at third and position. In week seven, the former fell by over 10 per cent to 88603 weekly impressions versus 99364 in week six, whereas Zee News slowed down by around 19 per cent to 80122 impressions as against 98654 in the previous week.

The most drastic shift was shown by ABP News Network’s Hindi news channel ABP News that fell to fifth from the second position in terms of viewership. The channel tumbled by over 30 per cent to 74713 weekly impressions in week seven as against 108032 impressions in the earlier week of BARC.

ABP News had given a cut-throat competition to Aaj Tak in week six by gaining almost as same as the size of viewership in terms of percentage. It had grown by 25 per cent last week. The channel made into the list of top five channels as it successfully maintained its rural viewership.

Failing to make into the final list of top five, Republic Media Network’s Hindi news channel somehow got featured in the urban section of the Hindi news channels' list. However, Aaj Tak has continued to maintain the top position in both urban and rural segments of Hindi news channels in week seven.

The decline continued in the English segment too as all the five channels in the list fell substantially in terms of viewership. And the most affected channel out of all news channels across genre is Republic Media Network’s Republic TV, which fell by near 50 per cent in the current week as compared to the last week. The channel reported 585 weekly impressions in week seven as compared to 1141 in the previous week.

This week, the other four channels in English news genre maintained their spots. Times News Network’s Times Now ranked at second position fell by 38 per cent to 413 impressions in week seven as compared to 664 weekly impressions in the previous week of BARC.

TV Today Network’s India Today TV, Network18’s CNN News18 and NDTV 24×7 have been ranked at third, fourth and fifth positions respectively on the list. India Today fell by over 30 per cent to 288 impressions as against 415 in week six, CNN News18 by over 23 per cent to 202 impressions versus 263 in the earlier week and NDTV 24×7 by over 29 per cent to 182 weekly impressions from 258 in the last week.

February 29, 2020

BARC week 7: Sony SAB grabs 2nd position in urban market and pay platform

MUMBAI: In week 7 of BARC India ratings, Sony SAB jumped to second position in the urban market and on the pay platform. Last week, the channel had slipped down to fourth position on pay platform but this week it has grabbed second position with 488383 weekly impressions (000s). In the urban market it attracted 687312 weekly impressions (000s). Star Plus slipped down to third position on pay platform and urban market whereas Colors led the pay platform and urban market.

The top ten channels on pay platform were Colors, Sony SAB, Star Plus, Zee TV, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, &TV and Colors Rishtey in week 6 of BARC India ratings.

Pay Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 7
1	Colors	697606
2	SONY SAB	687312
3	STAR Plus	629966
4	Zee TV	621605
5	Sony Entertainment Television	462691
6	STAR Bharat	317619
7	Dangal	229420
8	STAR Utsav	188214
9	&TV	159291
10	Colors Rishtey	138980
HSM (U+R) : NCCS All : 2+ Individuals,

In urban market, Colors, Sony SAB, Star Plus, Zee TV, Sony Entertainment Television, Dangal, Star Bharat, &TV, Star Utsav, and Big Magic were the top ten channels.

Urban

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 7
1	Colors	497713
2	SONY SAB	488383
3	STAR Plus	426724
4	Zee TV	350203
5	Sony Entertainment Television	341629
6	Dangal	283554
7	STAR Bharat	205705
8	&TV	121473
9	STAR Utsav	116703
10	Big Magic	105708
HSM (Urban) : NCCS All : 2+ Individuals,

Dangal, Big Magic, Zee TV, Star Plus, Colors, Sony SAB, Sony Entertainment Television, Star Bharat, Star Utsav and Colors Rishtey were the top ten channels in the rural market

Rural market

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 7
1	Dangal	934861
2	Big Magic	359592
3	Zee TV	273098
4	STAR Plus	204505
5	Colors	200883
6	SONY SAB	200777
7	Sony Entertainment Television	122313
8	STAR Bharat	112374
9	STAR Utsav	72758
10	Colors Rishtey	65487
HSM (Rural) : NCCS All : 2+ Individuals,

On free platform Dangal, Big Magic, Manoranjan Grand, DD National, DD Bharati, DD Arunprabha, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were the top nine channels in BARC ratings of week seven.

Free Platform

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 7
1	Dangal	988995
2	Big Magic	395802
3	Manoranjan Grand	22272
4	DD National	21269
5	DD Bharati	3028
6	DD Arunprabha	2006
7	DD Uttar Pradesh	1820
8	DD Madhya Pradesh	1257
9	DD Rajasthan	1015
HSM (U+R) : NCCS All : 2+ Individuals,

February 28, 2020