ITV

Category: Viewership

  • Media gets a reality check as Kantar maps India’s new viewing habits

    Media gets a reality check as Kantar maps India’s new viewing habits

    MUMBAI: In a world where content is king and attention spans are currency, India’s media playbook is in desperate need of an update and Kantar just handed the industry a fresh set of rules. With the launch of Media Compass, the insights giant has dropped a data bomb, charting a 360-degree view of how Indians are consuming media across TV, print, digital, and even influencer content in 2025.

    The numbers are as revealing as they are disruptive. Based on a rolling sample of 87,000 consumers with quarterly reporting, Media Compass throws a spotlight on emerging behaviours that marketers can no longer afford to ignore. For starters, a staggering 23 per cent of Indians are now digital-only, they’re online but off the TV grid entirely. Even more surprising: 74 per cent of these digital-only users live in rural India, upending the long-held urban-tech stereotype.

    While 58 per cent of Indians still watch linear TV every month, the small screen’s dominance is being nibbled away at by the rise of Connected TV (CTV). With 35 million new viewers, CTV has quietly become a premium battleground, especially among NCCS A households and younger male audiences. In fact, CTV viewership now splits evenly between urban and rural India, proving that the shift is not just a metro phenomenon.

    Age remains a clear divider. Viewers aged 15–34 are tuning in to digital (55 per cent), OTT (55 per cent), and social media (57 per cent), while the 45 plus demographic still prefers the comfort of linear TV (44 per cent). Meanwhile, both CTV and digital-only audiences skew 57 per cent male, signalling a need for more inclusive programming and targeting.

    Perhaps the most quietly revolutionary insight? Digital is not just democratising entertainment, it’s also redrawing the socio-economic map. Digital-only consumption is over-indexed among lower NCCS groups, showing that smartphones and cheap data are bridging access gaps once thought insurmountable.

    “We’ve gone nearly five years without a formal, holistic view of Indian media consumption,” said Kantar director of specialist businesses and insights division for South Asia Puneet Avasthi. “Media Compass is here to fix that. In a fractured landscape, we’re giving advertisers the clarity and precision they’ve been craving.”

    With quarterly updates and multi-platform granularity including cross-media interactions and influencer reach Media Compass doesn’t just raise the bar for media research in India. It torches the old one.

  • Rafael Nadal’s UAX School and Sportzprix serve up digital sports marketing masterclass

    Rafael Nadal’s UAX School and Sportzprix serve up digital sports marketing masterclass

    NEW DELHI: India’s booming sports economy is about to get a masterstroke of a makeover. Spanish tennis titan Rafael Nadal’s UAX Rafa Nadal University School in Madrid has teamed up with homegrown grassroots sports platform Sportzprix to launch a power-packed online master’s in digital sports marketing — tailor-made for Indian students, marketers and sportpreneurs.

    This slick nine-month course blends Nadal’s high-performance mindset with UAX’s academic muscle, landing right in the sweet spot of India’s Rs-crore sports marketing boom. Set to launch in October 2025, the course aims to plug the yawning skills gap in fan engagement, sponsorships, digital influence and league building. Think Champions League meets Indian Super League — in the classroom.

    There’s a desi twist too. The curriculum comes with an India-specific module co-crafted by Sportzprix, covering everything from IPL-style formats and homegrown brand tie-ups to cricket’s influencer economy. Open to graduates, athletes and professionals, the course also includes an optional on-ground immersion at the UAX Rafa Nadal campus in Madrid — for those who fancy some Spanish sun and sports business savvy.

    “With India bidding for global events like Olympics, CWG and the domestic leagues becoming bigger and more professional India is poised for a sports revolution, and marketing will play a central role in shaping its future. Our partnership with UAX Rafa Nadal University School brings world-class sports education to Indian students and professionals at the click of a button,” said Sportsprix co-founder & CEO  Prasad Mangipudi.

    The ace himself weighed in too. Rafael Nadal, founder, mentor and tennis legend, said: “I’ve always believed in the powerful synergy between education and sport. Sport shapes individuals, but without academic grounding, its impact is incomplete. The UAX Rafa Nadal University School excites me because it embodies this alliance — blending education, specialization, and industry relevance. In a rapidly evolving world, we aim to stay ahead by anticipating market needs, and with the exceptional team we have, I’m confident we’ll deliver exactly what the industry demands.”

    “The UAX Rafa Nadal School of Sport is designed to shape the future leaders of the sports industry, combining UAX’s academic experience with the sport values that have defined Rafa Nadal’s career: effort, humility, discipline, and perseverance. We focus on training the next generation of professionals in the multi-sports industry and sport technology, combining academic excellence with the values and experience of Rafa Nadal and his team”,  pointed out UAX Rafa Nadal University School director Miguel Palencia Yllera.

    Backed by a bullish Google–Deloitte report that pegs India’s sports industry to hit $130 billion by 2030, the timing couldn’t be sharper. With league culture thriving, digital viewership spiking, and sports start-ups multiplying, this course arrives as the perfect training ground for India’s next-gen sports marketers.
    Applications are now open. Details are live on www.sportzprix.com/sportsed/UAX and the official UAX Rafa Nadal University School website.

    Game on, India.

  • TGM Joins NVIDIA Inception Program to Advance AI-Powered Streaming Innovation

    TGM Joins NVIDIA Inception Program to Advance AI-Powered Streaming Innovation

    TGM, the parent company of SWIFT TV, has been selected to join the prestigious NVIDIA Inception program, a global initiative designed to nurture startups transforming industries through AI and advanced technologies.

    Swift TV, TGM’s flagship product, is a next-generation Free Ad-Supported Streaming TV (FAST) platform that delivers premium content at no cost to users. Breaking away from traditional SVOD models, SWIFT TV leverages cutting-edge AI and real-time personalization to make high-quality entertainment accessible and seamless for all audiences.

    Central to its technological edge is TGM’s in-house channel playout solution, which curates dynamic, tailor-made content schedules to maximize viewer engagement. Complementing this is a proprietary ad-tech stack, enabling dynamic ad insertion and advanced targeting—empowering content partners to achieve optimal monetization while maintaining full control. A strong focus on first-party data segments also ensures advertisers benefit from robust targeting across both smartphone and CTV environments.

    Joining the NVIDIA Inception program marks a pivotal milestone in TGM’s growth journey. The partnership provides TGM with access to NVIDIA’s technical resources, go-to-market support, and AI expertise, strengthening its ability to innovate at scale and fast-track its vision for AI-driven entertainment ecosystems.

    “We are honored to be recognized by NVIDIA as part of the Inception program. This partnership will play a critical role in accelerating our mission to democratize entertainment through advanced AI and next-generation streaming solutions,” said Sai Srikanth, CTO, Swift TV.

    Participation in NVIDIA Inception also connects TGM to a global community of AI-driven startups and industry pioneers, fostering opportunities for collaboration, learning, and shared innovation as the company continues to push the boundaries of media and advertising technology.

  • LiveU Signs Definitive Agreement to Acquire the Business and Technology of Actus Digital, Enhancing Video Monitoring and Analytics, and Deepening AI Capabilities

    LiveU Signs Definitive Agreement to Acquire the Business and Technology of Actus Digital, Enhancing Video Monitoring and Analytics, and Deepening AI Capabilities

    Hackensack, NJ:  LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital’s business and technology, significantly enhancing its recording, monitoring and Artificial Intelligence (AI) capabilities and accelerating its mission to help customers improve operational effectiveness and create more value from video.

    Actus Digital, renowned for its intelligent monitoring and compliance platforms, used by premier broadcasters and media agencies worldwide, brings powerful content analysis, Quality of Experience (QoE) monitoring solutions, and advanced AI enabled tools that will complement the LiveU EcoSystem, delivering workflow simplicity and operational efficiency. The LiveU EcoSystem is a set of innovative IP-video solutions, that add efficiency and shorten workflows across the entire video production chain, including multi-cam 5G contribution encoders and cloud-based ingest, production and IP-video distribution solutions, making the two solution portfolios highly synergistic.

    “We are delighted to be welcomingActus Digital to LiveU,” said Samuel Wasserman, CEO and Co-founder of LiveU. “Their exceptional, market-leading monitoring platform and AI expertise, combined with our shared commitment to reliability, quality, and customer service will significantly strengthen our entire offering in line with our overall strategy.”

    “The LiveU EcoSystem is IP-Positive, meaning it accepts all the major video protocols for maximum interoperability and ease of use for our customers. With Actus Digital, we can now give our customers the valuable ability to monitor and gain insights from all these different feeds in a single solution, so that they can always be sure of their LiveU experience,” he continued.

    Sima Levy, President and Founder of Actus Digital, added: “Joining LiveU provides our customers with easy access to a comprehensive, high-reliability IP-video EcoSystem, backed by world-class support. Combining the LiveU EcoSystem with the Actus Intelligent Monitoring Platform delivers powerful new capabilities to our customers across radio, TV, OTT and the internet. In fact, more and more of our customers have asked for integration with LiveU and we’re excited to be able to combine our resources and expertise to serve them better.”

    This latest strategic acquisition by LiveU adds a peerless intelligent monitoring and compliance logging platform with advanced AI tools to the LiveU product portfolio, enhancing the ability of content creators and storytellers everywhere to generate more value from their video.

    About LiveU

    LiveU offers a set of high-quality IP-video solutions for any live production – the LiveU EcoSystem. Built on its open, adaptable platform, the LiveU EcoSystem adds efficiency and shortens workflows across the entire video production chain, from contribution and production to distribution. Through innovative story-centric workflows, we help customers share their stories with a global audience in the most dynamic and engaging way. At the core of our EcoSystem lies LRT™ (LiveU Reliable Transport), LiveU’s pioneering protocol for IP bonding and wireless connectivity, ensuring rock-solid resiliency and low latency from any location. Our rich portfolio ranges from our portable multi-cam/compact 5G encoders for live transmission to next-gen cloud ingest, digital production and global distribution solutions. Customers can go live from anywhere with our advanced, network-agnostic connectivity solutions – combining cellular (including private 5G), fiber and satellite. With over 5,000 customers in 150 countries and world-class customer support, LiveU’s technology is the solution of choice for global broadcasters, sports, public safety and other organizations. LiveU is a multi-award winner, including Frost & Sullivan for global product leadership and Technology & Engineering Emmy® Awards. LiveU is an Anglo-American company, headquartered in Hackensack, New Jersey, USA. For more information, please visit www.liveu.tv, or follow us on X, Facebook, YouTube, LinkedIn or Instagram.

    About Actus Digital

    Since 2005, Actus Digital has set the standard for intelligent media monitoring and compliance logging, trusted by broadcasters, media regulators, public sector organizations, and governments worldwide. With over 1,300 installations, Actus delivers a next-generation browser-based platform, built on its industry-leading QA Compliance Logger and enhanced with advanced solutions like Actus MV (interactive multiviewer), Actus AI Media Insight (AI-powered content analysis), Clip Factory Pro (content repurposing), OTT StreamWatch (OTT/FAST monitoring), and Actus RVM (remote post-STB monitoring). Each product can stand alone or be fully integrated into one unified, powerful platform — maximizing innovation, flexibility, and operational efficiency.
    Actus supports all broadcast video and streaming protocols, including ATSC 3.0, SMPTE 2110, and is available as a turnkey appliance, software/VM-based system, or SaaS. With global offices and 24/7 support, Actus Digital is committed to innovation, service excellence, and customer satisfaction.
    For more details, please visit actusdigital.com.

  • Sony BBC Earth brings sweet treats to your screen this Christmas

    Sony BBC Earth brings sweet treats to your screen this Christmas

    MUMBAI: In the magical spirit of Christmas, where the air is spiced with cinnamon and jingles play like sweet whispers in every corner, there’s one thing that never fails to unite us all—our love for Mithai (sweets)!

    Whether it’s the nutty crunch of a Christmas toffee or the creamy swirl of a festive pudding, desserts are the real MVP of the holiday cheer.

    This year, Sony BBC Earth has a delightful treat in store for all sugar enthusiasts with its festive anthology, All Things Sweet. Tune in on Christmas Day, from 9:00 am to 8:00 pm, for a jolly journey through the art and science of holiday confections that’s guaranteed to be sweeter than Santa’s cookie jar!

    The anthology features select episodes of Inside the Factory and Inside Hotel Chocolat, taking viewers on an immersive journey into the production of iconic desserts. From ice cream to cakes and chocolate, the shows uncover the innovative processes that bring these festive staples to life.

    The lineup begins with an exploration of ice cream, showcasing a family-run factory in Aberdeenshire. Viewers will learn about cream production, the science behind sprinkles, and the development of non-drip ice candies. The focus then shifts to cakes, featuring the making of the iconic jaffa cake, complete with zesty orange jelly, fluffy sponge, and rich chocolate.

    In a special episode on chocolate, the spotlight turns to the meticulous craftsmanship that transforms cocoa beans into delectable chocolate bars. The episode dives into the science of flavour and texture, offering a visual feast of the chocolate-making process.

    Other highlights include the high-speed production of 2000 mince pies per minute, a fascinating look at tinsel-making with Cherry Healey, and Ruth Goodman’s exploration of the explosive history of Christmas crackers. The journey concludes with the creation of grand chocolate sculptures, a true testament to culinary artistry.

    Catch the magic of All Things Sweet on Sony BBC Earth this Christmas and indulge in the festive joy of sweet traditions.

  • Global media & entertainment industry trends in 2024: A ChatGpt perspective

    Global media & entertainment industry trends in 2024: A ChatGpt perspective

    MUMBAI: We asked ChatGPT to list the the major trends that shaped the media and entertainment industry globally. The points below popped up. It makes for an interesting read though it’s not totally accurate nor is it comprehensive. Our take will follow before the year end.  

    The global media and entertainment industry has experienced significant evolution throughout 2024, driven by technological advancements, changing consumer behaviors, and emerging trends. Here’s a summary of the major trends that shaped the industry:

    1. Rise of Artificial Intelligence in Content Creation
    * Generative AI Tools: AI technologies like ChatGPT, MidJourney, and Runway became central to content creation, enabling faster production of scripts, visuals, and music.
    * Personalised Content Recommendations: AI-powered algorithms enhanced streaming platforms’ ability to tailor content recommendations, improving user engagement.
    * AI-Generated Personalization: Tools creating localised or individualised media experiences surged, particularly in advertising and video games.

    2. Streaming Services Recalibrating Strategies
    * Ad-Supported Tiers: Subscription fatigue led many streaming platforms, including Netflix and Disney+, to push ad-supported, lower-cost tiers.
    * Content Consolidation: A focus on reducing content sprawl resulted in platforms combining offerings or trimming underperforming shows and films.
    * Global Expansion: Streaming services increasingly tapped into regional markets by producing localized content for Asia, Africa, and South America.

    3. Emergence of Immersive Media Experiences
    * Virtual Reality (VR) & Augmented Reality (AR): Devices like Apple Vision Pro and Meta Quest Pro drove interest in immersive storytelling, gaming, and live events.
    * Metaverse Content Development: Brands and creators experimented with interactive environments and events in virtual worlds.
    * Interactive Formats: Gamified content, branching narratives, and user-driven storylines gained traction.

    4. Short-Form and Snackable Content Dominance
    * TikTok and Beyond: The dominance of platforms like TikTok encouraged media companies to produce short, engaging clips.
    * Vertical Video Popularity: Content tailored for mobile-first consumption flourished, influencing even traditional media formats.
    * Attention Economy: Media companies innovated with concise storytelling to capture fragmented viewer attention.

    5. Return of Theatrical and Live Entertainment
    * Cinema Revival: Theaters saw a resurgence, boosted by blockbuster releases, event-driven screenings, and premium cinema formats like Imax and 4DX.
    * Hybrid Releases: While theatrical releases thrived, hybrid distribution (simultaneous streaming and cinema) became a viable model for mid-budget films.
    * Concert and Event Growth: Live music tours, particularly from major artists like Taylor Swift and Beyoncé, dominated revenue charts and demonstrated the demand for in-person experiences.

    6. Sustainability and Ethical Media Production
    * Green Media Practices: Film and television productions adopted eco-friendly measures, reducing carbon footprints and promoting sustainable workflows.
    * Diversity and Inclusion: Representation across media improved, but challenges remained in truly diversifying behind-the-scenes talent pools.
    * Social Impact Storytelling: Audiences increasingly gravitated toward narratives addressing climate change, mental health, and social justice issues.

    7. Monetisation through Digital Collectibles and NFTs
    * NFT Decline and Evolution: While hype cooled, NFTs remained relevant for ticketing, fan engagement, and collectible merchandise in gaming and music.
    * Web3 Integration: Blockchain technologies supported decentralized content ownership, giving creators more control and audiences new ways to engage.

    8. Gaming Industry’s Ascendancy
    * Cloud Gaming Growth: Services like Xbox Cloud Gaming and Nvidia GeForce Now expanded, making high-quality gaming more accessible.
    * Cross-Platform Integration: Games became more interoperable across devices and operating systems.
    * Esports Globalisation: The esports industry grew, tapping into emerging markets and younger demographics with global tournaments and localized leagues.

    9. News and Media Trust Challenges
    * Combatting Misinformation: AI-driven content verification tools and regulatory frameworks addressed fake news proliferation.
    * Subscription Models: News outlets leaned further into subscription-based models amid declines in advertising revenue.
    * Hyper-Local Journalism: A renaissance in local reporting emerged to meet demand for community-specific news.

    10. Increased Regulatory Scrutiny
    * Content Moderation: Governments globally demanded stricter regulation of harmful online content.
    * Antitrust Actions: Media conglomerates faced challenges around mergers and acquisitions amid antitrust concerns.
    * Data Privacy Laws: Compliance with emerging privacy laws reshaped advertising and data-gathering practices.

    These trends reflect a dynamic year for the media and entertainment industry, setting the stage for further innovation and evolution in 2025

    (Even the image has been generated using Microsoft Image Generator; no copyright is intended)

  • Global Paris Olympics viewership rose 25 per cent: IOC-backed research

    Global Paris Olympics viewership rose 25 per cent: IOC-backed research

    MUMBAI: Guess which was amongst the top most watched televised sports event in 2024?

    The most engaging?

    The one which saw eye-popping growth on many parameters?

    If you are going to mention football and the Premier League, you would be far from the truth.  

    If you are going to say cricket and the IPL, you will have got it wrong.

    At least that’s what new research conducted on behalf of the International Olympic Committee (IOC)  by independent researchers would have us believe. It says that a record 84 per cent of the potential global audience followed the Olympic Games Paris 2024, translating into an audience of five billion people. 

    This  means that more than half of the world’s population followed the inspirational achievements of the Olympic athletes and the magic of the Olympic Games, underlining the massive success of the games in Paris.

    Digital platforms drove an unprecedented level of attention revealed the research. There were an estimated 412 billion engagements from 270 million posts on social media platforms. This represents a 290 per cent increase compared to the previous edition of the games.

    Media rights-holders (MRHs) delivered record results, driven in large part by this increased visibility on digital channels. Globally, there were 13 times more social media engagements on MRH handles than for the previous games’ edition. Some 70 per cent of the global audience watched on both television and digital platforms.

    There was a 25 per cent increase in the amount of coverage watched, with 28.7 billion hours of footage viewed around the world on MRH platforms. This meant every viewer watched on average nine hours of coverage, a 20 per cent increase on the previous games. In the home market of France, 95 per cent of the potential audience watched an average of 24 hours of coverage of the Olympic Games.

    The IOC’s own digital platforms and social handles generated 16.7 billion engagements, a 174 per cent increase on the previous edition of the games. Olympic athletes, national Olympic committees, international federations and organising committees all benefitted from the huge social media engagement, growing their digital presence and adding a combined 85 million followers to their main social media handles. There was a 200 per cent increase in internet searches related to Olympic sports and the Olympic Games compared to the previous edition of the Olympic Games.

    The report outlining these figures was presented to the IOC’s executive board at a meeting held last week  in Lausanne.

    IOC president Thomas Bach said: “Paris 2024 demonstrated the unprecedented global appeal of the Olympic Games. Audiences are following and interacting with the Olympic Games like never before. The independent surveys also demonstrate that people believe that the Olympic Movement’s mission to unite the world in peaceful competition is more important than ever in a divided world; and that the Olympic values truly resonate with younger generations. These were Olympic Games of a new era.”

    In consumer insight studies, 78 per cent of those surveyed said they believed the Olympic Games are more important than ever in a divided world. Three out of four people also believe that the IOC was successful in “bringing the world together in peaceful competition” and in “building a better world through sport.”

    According to an independent brand tracker study conducted in September 2024, the relevance of the Olympic Games with Gen Z is now higher than with the general population, including outperforming other demographic groups in the metrics of “engagement with the Olympics,” “brand affinity” and “brand relevance”. This was driven in particular by the “inspiring stories of the athletes,” the “buzz on social media” and “improved accessibility to content.”

    Seven out of 10 people deemed Paris 2024 a “success” and thought the games would leave a positive legacy.

    The experience of the Paris 2024 spectators surveyed was rated as “excellent” or “good” by 85 per cent for the ticketed events, 95 per cent for the free events, and 98 per cent for the Marathon Pour Tous. “Atmosphere,” “visual appearance” and “security” were cited as key drivers across all events.

    Some 95 per cent of athletes surveyed rated their overall experience positively, with 89 per cent rating “becoming an Olympian” and 91 per cent citing “competing at the biggest multi-sport event on earth” as fundamental motivations for participating at the Olympic Games Paris 2024.

    (The brand tracker, broadcast research, and consumer and athlete surveys were conducted by Nielsen, Ipsos and Publicis Sport & Entertainment. Across all consumer studies a total of more than 55,000 people in 18 countries were surveyed, with all respondents aged between 13 and 65. Potential global audience with access to follow the Olympic Games and over the age of 4 years old.)

  • Gracenote hires Bill Michels as chief product officer

    Gracenote hires Bill Michels as chief product officer

    MUMBAI: He’s got noteworthy credentials. Bill Michels, who was brought in as AC Nielsen’s content solutions business unit Gracenote’s chief product officer,  has held senior leadership roles in companies like Moloco, The Trade Desk, Foursquare/Factual and Yahoo.

    As chief product officer,  Bill has been given the responsibility for leading Gracenote’s global product team as the company looks to grow its suite of video, sports and music products and accelerate key market expansion initiatives.
     

    “As Gracenote redefines the role of metadata in an AI world, it was important to bring in someone like Bill Michels who has successfully built data businesses and platforms powered by machine learning,” said Gracenote CEO Jared Grusd, CEO. “Bill joins at a very exciting time for Gracenote and his adjacent experience will help the company think more horizontally and accelerate our growth initiatives.”

    Bill brings two decades of product management, engineering and data partnership expertise across CTV, ad tech and search to Gracenote, as well as deep experience operationalising and scaling products globally. 

    “As someone who is passionate about data, the chance to create products powered by Gracenote’s unparalleled dataset—the industry’s most comprehensive and enriched—is truly exciting,” said Bill Michels. “I’m thrilled to join such a talented team and eager to bring my experience to the table as we drive Gracenote’s next evolution of growth.”

    Bill’s appointment marks the most recent addition to the Gracenote executive leadership team. Earlier this year, Phani Kalagara was named chief technology officer for Gracenote. Phani is a highly accomplished technology leader with deep expertise building large, diverse and high performing global teams. He has held various leadership roles at multinational companies such as PayPal, Flipkart and Advanced Interactive Systems. Most recently, Phani served as chief product and technology officer at Pine Labs, a privately held fintech company focused on building merchant platforms and payment solutions that enable efficient financial transactions.

  • LG Channels partners with Moloco to enhance streaming ads in India

    LG Channels partners with Moloco to enhance streaming ads in India

    Mumbai: LG Electronics has partnered with Moloco, a leader in machine learning-based performance advertising, to power in-stream video ads and demand generation on LG Channels in India. This collaboration aims to help advertisers deliver impactful and measurable campaigns while enhancing the ad experience for millions of Indian households.

    LG Channels, a free ad-supported streaming service available on approximately 220 million LG smart TVs globally, offers over 3,800 channels across 29 countries without the hassle of subscriptions or complex logins. Since its launch in India last September, LG Channels has provided around 70 popular news, movie, music, and entertainment channels, with plans to expand its offerings with more Indian-focused programming.

    Through its partnership with Moloco, LG Channels in India will feature advanced in-stream ad targeting, allowing brands to optimise campaigns by channel, language, and region. This enables advertisers to run highly effective connected TV (CTV) campaigns, leveraging Moloco’s global expertise in streaming media and advertising in markets like the United States. The partnership aims to deliver tailored ad experiences to more than 10 million Indian households while maximising advertisers’ campaign performance.

    Moloco, head of streaming monetisation, Jay Trinidad shared, “By combining LG Channels’ rich content offering and strong presence in India with Moloco’s expertise as a leader in ML-based advertising solutions, we’re confident advertisers will benefit from a blend of brand-building and performance advertising across both mobile and TV. Moloco is committed to providing robust support to ensure LG Channels users in India enjoy an immersive viewing experience, while helping advertisers achieve measurable success with their campaigns.”

    With precise targeting capabilities and Moloco’s advanced machine learning technology, advertisers can now connect with Indian audiences in innovative ways, enhancing both reach and engagement on the CTV platform.

  • EPIC channel celebrates 10 years of redefining infotainment in India

    EPIC channel celebrates 10 years of redefining infotainment in India

    Mumbai: EPIC channel celebrates 10 years of redefiningiInfotainment in India EPIC channel, hindi-centric infotainment network, marks a decade of redefining entertainment through its innovative and culturally rich programming.

    Launched on 19 November 2014, the channel has made a mark by immersing audiences in the diverse and vibrant heritage of India, from mythology and spirituality to gastronomy, wildlife, military history, technology, and stories of extraordinary individuals. Guided by its philosophy, “Soch Se Aage” (Beyond Imagination), EPIC has become synonymous with visionary content that honours India’s legacy while looking toward the future.

    The channel’s programming has resonated across generations, with popular shows like Lost Recipes, Regiment Diaries, and Epic Digital Originals among others and also having associated with notable names such as Naseeruddin Shah, Chef Ranveer Brar, Huma Qureshi, Vani Kapoor and Fatima Sana Shaikh to name a few. Whether through culinary adventures, military chronicles, or unsung tales of resilience, EPIC has redefined infotainment, offering a blend of creativity and cultural pride that continues to inspire viewers.

    Reflecting on this milestone, IN10 Media Network managing director Aditya Pittie said “As we celebrate 10 years of EPIC channel, we look back with immense pride at the incredible journey we’ve had in reshaping the content narrative in India. From our very first day, our commitment to delivering visionary and culturally rich content has resonated with audiences across generations. The ‘Soch Se Aage’ campaign embodies our belief in pushing creative boundaries and inviting our viewers to dream bigger, think further, and achieve the extraordinary. We are excited for the years ahead and the new stories we will continue to tell.”

    The channel’s success over the past decade has been made possible by the support of industrialist Anand Mahindra, whose visionary leadership has played a key role in shaping EPIC’s growth and ensuring that it remains at the forefront of India’s infotainment industry.

    To celebrate this landmark achievement, EPIC Channel launched a grand digital campaign titled “Soch Se Aage: Celebrating 10 Years of EPIC”, which paid tribute to a decade of content excellence and creativity.

    The campaign celebrates the spirit of innovation with a series of interactive activities that is set to engage millions of viewers. The channel invited audiences to share their own personal “Soch Se Aage” stories, spotlighting narratives of overcoming challenges, breaking barriers, and achieving extraordinary things, reinforcing the idea that great stories can come from anyone, anywhere.

    Among the key highlights was the release of a powerful 10 Years of EPIC promo video, which showcases the channel’s transformative journey over the past decade. As EPIC channel enters its next decade, it reaffirms its commitment to being a cultural pioneer, continuing to deliver content that educates, entertains, and inspires. With its unique blend of rich heritage and forward-thinking storytelling, EPIC is poised to shape the future of infotainment, offering fresh narratives and new perspectives to an ever-growing audience.