Category: Sports

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Inaugural season of the Pro Panja League sees 32 million unique viewers tune in on Sony Sports Network

    Inaugural season of the Pro Panja League sees 32 million unique viewers tune in on Sony Sports Network

    Mumbai: In a remarkable display of sports entertainment, inaugural season of the Pro Panja League, which took place at the IGI Stadium in New Delhi, from 28 July till 13 August, witnessed a staggering 32 million unique TV viewers, the league organisers said citing viewership data from BARC (All India U+R, CS 2+).  

    With the viewership statistics now unveiled, the average impressions per match for the Pro Panja League were comparatively higher than the inaugural seasons of most recent launched leagues in India.

    Pro Panja League’s unparalleled success was achieved across just two channels – Sony Ten 3 and DD Sports, further highlighting the popularity of the league.  

    Following are the top markets in terms of viewership as reported by BARC – Maharashtra/Goa, Punjab/Haryana/Chandigarh/Himachal Pradesh/J&K and Assam/North East/ Sikkim. The bout between Kochi KD’s vs Rohtak Rowdies on 5 August, and the bout between Kiraak Hyderabad vs Mumbai Muscle on 11 August, were the top two matches watched on TV with viewership of 3.6 million each.  

    The success of the inaugural season of the Pro Panja League is not only a testament to the league’s fierce competitions but also to the enthusiasm and support of the arm-wrestling fans in the country. The league’s ability to get the audience’s attention and not just maintain but grow their interest throughout the season is a reflection of its narrative and world-class athletes.

    Pro Panja League co-founder Parvin Dabas said the number reflects that the sport of arm-wrestling connected with the Indian audience. He said, “The experience in the first season of the league has been overwhelming. The feedback we have gotten from everyone has been tremendous and it’s great to see so much of love being shown to the league, the players who are competing in it and the sport. All the detailing that we have been planning and working over the last few years has finally paid off. It is great to see that the fans enjoyed it and more importantly loved watching it on the TV.”  

  • IndianOil joins MotoGP Bharat as title sponsor

    IndianOil joins MotoGP Bharat as title sponsor

    Mumbai: MotoGP Bharat has roped in IndianOil, the country’s leading diversified, integrated energy major as the title sponsor for India’s first-ever MotoGP Grand Prix scheduled to take place at the Buddh International Circuit in Greater Noida from 22 to 24 September.

    Organised by FairStreet Sports in collaboration with Dorna Sports, the MotoGP Bharat promises to be a thrilling spectacle with 42 teams and 84 riders participating in the MotoGP, Moto2, and Moto3 categories, featuring renowned names like Francesco Bagnaia, Marc Marquez, Marco Bezzecchi, Brad Binder, Jack Miller, and Jorge Martin. With IndianOil as its title sponsor, the race is poised to reach even greater heights, igniting the passion and growth for motorsports across the nation.

    Commenting on this monumental partnership, FairStreet Sport, the promoters of MotoGP Bharat founder and chief operating officer Pushkar Nath Srivastava stated, “We are thrilled to welcome IndianOil as our title sponsor for MotoGP™ Bharat. As we gear up for the country’s biggest racing event, this association with one of India’s energy giants adds a new layer of excitement to it. This association is a testament to IndianOil’s commitment to supporting sporting excellence in India and we believe that it will accelerate the growth of motorcycle racing in the country.”

    Having established its presence in almost all the streams of oil, gas, petrochemicals, and alternative energy sources in the country, IndianOil stands as the nation’s highest-ranked Energy-PSU in the Fortune 500 of 2023. The brand has a rich legacy of championing various sports and tournaments and its association with MotoGP Bharat exemplifies its commitment to creating a thriving sporting culture in India.

    As per the ‘Motorsports Marketing Partnerships Report 2022–23’ by SponsorUnited, MotoGP partnerships experienced a remarkable growth of 32 per cent in 2022. IndianOil coming on board as the title sponsor for MotoGP Bharat is further proof of the emerging opportunities abound for brands keen to stake a claim in this high-octane industry.

    The high-pulsating action of MotoGP Bharat will be exclusively broadcast on Sports18 and live-streamed on JioCinema in India. Fans can secure their tickets for the exciting event on BookMyShow.

  • News18 India promises unprecedented cricket extravaganza in Asia Cup Final: India vs. Sri Lanka

    News18 India promises unprecedented cricket extravaganza in Asia Cup Final: India vs. Sri Lanka

    Mumbai: News18 India, the leading Hindi news channel, is gearing up for an electrifying showdown in the cricketing world. On 17 September 2023, all eyes will be on the Asia Cup Final, where India take on Sri Lanka in a battle that promises to be nothing short of epic.

    As the number Hindi news channel, News18 India is on a mission to provide cricket enthusiasts and a diverse audience with a memorable and informative experience. With a focus on engaging content throughout the pre-match, during the game, and post-match phases, News18 India aims to captivate viewers with its comprehensive coverage.

    The Asia Cup final coverage on News18 India is designed to be a visual spectacle. Viewers can expect a feast for the eyes, with visually appealing graphics that enhance their understanding of the game’s dynamics. Expert panels, consisting of renowned cricketing voices, will be on hand to provide valuable insights, adding depth to the viewers’ cricketing knowledge.

    One of the cornerstones of News18 India’s coverage is interactivity. In an era where cricket fans are more engaged than ever, the channel is committed to delivering content that keeps viewers actively involved. From real-time updates to interactive content, News18 India ensures that no moment of the game goes unnoticed.

    The in-depth analysis provided by the channel will be both enlightening and entertaining, striking a balance that caters to both hardcore cricket aficionados and casual viewers. The coverage’s tone will be thoughtfully crafted to both engage and inform, striking a balance between entertainment and vital insights.

    News18 India’s broadcasting of the Asia Cup Final won’t be confined to television alone. In line with the evolving media landscape, the channel will extend its reach to digital platforms and social media, ensuring that fans can access the action wherever they are.

    As time is ticking for this intense cricketing battle, News18 India invites all cricket enthusiasts to stay tuned for an unforgettable experience. India and Sri Lanka will vie for supremacy and bragging rights in what promises to be a thrilling encounter. Whether you’re a die-hard cricket fan or a casual observer, News18 India, India’s number one Hindi news channel guarantees a cricketing spectacle that will leave you enthralled.

    Watch “Jeetega bhai Jeetega” on News18 India on 17 Sep’23 from 2pm onwards.

  • West Bengal govt and Laliga partner for Football development

    West Bengal govt and Laliga partner for Football development

    Mumbai: Focusing on football development, the Government of West Bengal and Liga Nacional de Fútbol Profesional ( Laliga), have entered a Memorandum of Understanding to elevate the game through mutual collaborations between India and Spain. Represented by the honourable chief minister of West Bengal, Mamata Banerjee and president of Laliga, Javier Tebas, the meeting took place in Madrid and will seek to jointly promote football through mutual collaboration.

    In attendance, were the former Indian cricket player, Sourav Ganguly, and chief secretary, Govt of West Bengal, H.K. Dwivedi.  Representatives of the two major Football clubs of West Bengal joined the program: Debasish Dutta, general secretary, of Mohun Bagan Athletic Club & Ishtiaque Ahmed, general secretary of Mohammedan Sporting Club.

    With the objective of collaboration through bilateral relations, the MOU will amplify the flow of knowledge & expertise from  Laliga – the largest football ecosystem in the world – into West Bengal. Utilising shared resources to develop the game, the MOU will also look to develop the game’s grassroots & youth development set-up in West Bengal.

    Amongst the highlights of the groundbreaking understanding of talent identification, infrastructural development & coach education,  Laliga will also explore the development of excellence projects in the region basis mutual agreements with the government of West Bengal. Additionally,  Laliga will also explore opportunities for football administrators, players & coaches from the region to be trained in the  Laliga methodology.

    Looking to build on the rich football heritage linked to West Bengal clubs,  Laliga will additionally, share its technical know-how and expertise to assist football clubs of the State.

    The honourable chief minister of West Bengal, Mamata Banerjee added: “The signing of MOU between Govt of West Bengal and  Laliga today on 14 September 2023 at Madrid, Spain in the presence of Mohun Bagan Club, East Bengal Club, Mohammedan Sporting Club and our icon Sourav Ganguly, will bring a new glorious chapter for Bengal football. We are on our way to becoming an epicentre of football in India.”

    Laliga president  Javier Tebas said, “We are thrilled to embark on this exciting journey with the Government of West Bengal to elevate football development in the region, taking advantage of the experience we have after more than 90 years leading professional soccer in Spain, and more specifically in the seven years that  Laliga has been in India since opening its office in 2016. This Memorandum of Understanding signifies our commitment to the people of West Bengal as jointly aim to create a self-sustaining football ecosystem, that will nurture talent in line with their rich heritage. Through knowledge sharing and collaboration, we will work towards building a brighter future for Indian football.” 

  • Legends League Cricket ropes in Sheetal Devgan as assistant general manager of revenue

    Legends League Cricket ropes in Sheetal Devgan as assistant general manager of revenue

    Mumbai: Legends League Cricket (LLC) has taken another significant step towards elevating its operational excellence with the appointment of Sheetal Devgan as the assistant general manager of revenue. This strategic move is a testament to the vision of Legends League Cricket to create a world-class sports event that continues to captivate cricket enthusiasts worldwide.

    In a further demonstration of its dedication to providing thrilling cricketing action, LLC has officially announced the upcoming season scheduled to take place in India from November 18 to December 9, 2023. LLC has witnessed acclaimed cricketers like Harbhajan Singh, Suresh Raina, Aaron Finch, Chris Gayle, Hashim Amla, among others, had concluded in March in Doha with a massive reach of 1.48 billion globally.

    With the commencement of this year’s innings, Legends League Cricket is strengthening its team to deliver a better consumer experience. Speaking of which, Devgan, with an impressive 18 years of experience in marketing and sales, brings a wealth of knowledge and expertise to her new role. She possesses a formal background in marketing and a career marked by consistent success in marketing, sales, and IP sponsorship. She has had the privilege of collaborating with an array of esteemed clients, including renowned brands such as HUL, MTDC, GOA Tourism, Colgate, TATA Motors, H&M, Vodafone, Nerolac, and many others. Her expertise spans across both corporate and IP sales, making her a valuable addition to any team or organization.

    Legends League Cricket co-founder and CEO Raman Raheja said, “At Legends League Cricket we believe in pushing boundaries, exceeding expectations & redefining the brand partnerships. We have set some good standards of brand partnerships during our previous seasons. With a resolute commitment to take the league to unprecedented heights and surpass all our prior achievements, we are excited to have Sheetal onboard with us and are looking forward to collectively achieving our goals.”

    Devgan said, “I eagerly embrace the challenge of living up to the league’s promises and expectations. As a devoted cricket fan myself, I am excited about embarking on this new journey and contributing fresh perspectives and values to the cricketing world.”

    In line with Legend League Cricket’s continuous expansion and quest for excellence, the addition of Devgan to their team signifies a bright future for the organization. With the forthcoming season set to enthral cricket fans, Legends League Cricket is poised to raise the bar for cricketing events, making it a must-watch spectacle on the sporting calendar.

  • Sony Sports Network launches the grandest campaign ‘Iss Baar Sau Paar’ for 19 Asian Games

    Sony Sports Network launches the grandest campaign ‘Iss Baar Sau Paar’ for 19 Asian Games

    Mumbai: Ahead of the 19 Asian Games Hangzhou 2022, official broadcasters, Sony Sports Network, have launched the grandest campaign in the history of the Asian Games in India. In order to ensure that the message ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ resonates across every corner of India, Sony Sports Network has garnered support from an impressive line-up of influential and iconic figures such as the union minister of sports, Anurag Thakur, chief of defence staff, Lt Gen Anil Chauhan along with chiefs of tri-services Gen Manoj Pandey, Admiral Radhakrishnan Hari Kumar and air chief marshal Vivek Ram Chaudhari who have put their might behind the Indian athletes vying for top honours at the prestigious multi-sporting event.  

    Recognising the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event. Among the prominent influencers of the country who have joined the broadcaster’s mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza are Amitabh Bachchan, Sudha Murty, Aamir Khan, Hema Malini, Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and many more. Also joining the broadcaster, was an all-star lineup of Indian sports journalists who have been covering the journeys of our sporting heroes from Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, Asomya Pratidin, Sportskeeda along with RJs from Radio City and Radio One and representatives from leading news channels Aaj Tak and NDTV 24X7.

    This vast consortium unites with a singular purpose: to challenge Indian athletes to transcend past records, push boundaries, and ignite a nationwide fervour for sports. The strategy stands clear: a united India, cheering in unison, can inspire its athletes to unprecedented heights.

    The hon’ble Anurag Singh Thakur shares a special message for our athletes | Asian Games –

    A special message from Gen. Anil Chauhan, chief of defence staff, Indian Armed Forces | Asian Games –

    Indian Army chief’s passionate call: Rally behind our athletes at Asian Games 2023 –

    Best wishes from the IAF chief marshal Vivek Ram Chaudhari | 19 Asian Games | Sony Sports Network –

    India’s biggest stars unite for team India at the 19 Asian Games –

    Amitabh Bachchan shares a special message for Indian Athletes | Asian Games | Sony Sports Network –

    Aamir Khan joins the #GrandestAsianGamesCampaign | Sony Sports Network –

    Mirabai Chanu Hai Zidd Par Sawar | 19 Asian Games Hangzhou 2022 | Sony Sports Network –

    Journalists across India come together to wish Indian Athletes | 19 Asian Games –

    Sony Sports Network’s ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ campaign is the grandest campaign ever made in the history of the Asian Games in India. The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, and Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23 September 2023.  

    Comments:  

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul:

    “The Asian Games is one of the grandest stages in the sporting world of Asia and the Indian contingent is training hard to add to our medal count. It’s a moment of national pride as we have stalwarts from every walk of life joining us for the campaign to rally behind our Indian athletes making this the grandest campaign ever for the Asian Games. Adding to that, we have also received great support from our sponsors who will surely benefit from the strategic partnership with Sony Sports Network for the Asian Games.”  

    Sony Pictures Networks India head Ad sales, network channels, Sandeep Mehrotra:  

    “Over the years, multi-sporting events have attracted significant viewer interest and we have done well to tap into the immense potential of non-cricket sports in India. Brands want to associate with content that is not only culturally relevant but also inspirational and evokes national pride. The 19 Asian Games on Sony Sports Network will provide advertisers with the ideal platform to communicate their message to a wide demographic of receptive viewers from across the country through innovative advertising solutions. We are thrilled to witness a tremendous response for the upcoming 19th Asian Games with advertiser interest from across categories like Automobiles, BFSI, Beverage, consumer durables and others.”

    Hyundai Motor India Ltd AVP & head of marketingVirat Khullar:  

    “Hyundai’s partnership with Sony Sports Network for the Asian Games signifies a strategic commitment that extends beyond the world of sports in India. Sport serves as a formidable catalyst, fostering performance, personal growth, teamwork, and discipline among our youth. By investing in events like the Asian Games, Hyundai not only promotes youth participation but also ignites their aspirations, encouraging them to dream big and realize their full potential. This initiative is one of many in Hyundai’s sports portfolio, aligned with our overarching mission of enriching vibrant and healthy communities.

    Our strategic alliance with sports nurtures talent and resonates with Hyundai’s global vision of ‘Progress for Humanity.’ In this endeavour, Hyundai goes beyond manufacturing cars; we actively contribute to the construction and promotion of a brighter future for youth through the transformative power of sports.”  

    Paisabazaar.com chief marketing officer Sachin Vashishtha:  

    We are delighted to associate with Sony Sports Network for the 19th Asian Games, the biggest stage for sports in the continent. At Paisabazaar, we have always believed in leveraging the power of sports to take our brand to each and every household across towns and cities in India. Our association with the Asian Games is also in line with our commitment towards promoting sports and encouraging athletes across the country. This year’s Asian Games promises to be bigger and better with a record participation by the Indian contingent. We are firm believers in a long-term partnership with our media partners and with Sony Sports Network, Once again, we aim to leverage the power of the broadcaster’s customised solutions for this marquee event. Paisabazaar wishes the entire Indian contingent all the best for the Games.”  

    The 19 Asian Games will also see a first-ever appearance for the Indian cricket teams at the Asian Games with Ruturaj Gaikwad and Smriti Mandhana headlining the teams. Olympic Gold medallist Neeraj Chopra will be one of India’s top medal hopefuls in the Javelin throw followed by PV Sindhu, HS Prannoy, and the doubles duo of Satwiksairaj Rankireddy and Chirag Shetty who have been in excellent form in recent months and are strong contenders for medals in badminton. In addition to these athletes, the runners, archers, Indian rugby, hockey and football teams, swimmers, bridge, and chess teams, amongst others, will also be competing to add to the medal tally. All these athletes will be giving their best to help India achieve its goal of the 100 medal tally for the 19 edition of the quadrennial event.

    Sony Sports Network has launched the grandest campaign ever for the 19th Asian Games which features eminent personalities such as Union Minister of Sports, Shri Anurag Thakur, Chiefs of the tri-services and Defence Staff from the Indian Army, Navy and Air Force along with Bollywood Icons Amitabh Bachchan, Aamir Khan, Hema Malini, Madhuri Dixit, John Abraham along with Sports Icons Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and so many more. Sony Sports Network also announces the great advertiser interest and the brands onboarded for the prestigious multi-sporting event that starts next week.

    Watch the 19 Asian Games Hangzhou 2022 – LIVE on Sony Sports Ten 2 & Sony Sports Ten 2 HD, Sony Sports Ten 5 & Sony Sports Ten 5 HD channels from 5:30 pm IST, 23rd September, 2023. 

  • Evergent launches Sports Accelerator to optimise monetisation for sports programming

    Evergent launches Sports Accelerator to optimise monetisation for sports programming

    Mumbai: Evergent, the customer management and monetisation leader for streaming and D2C sports businesses, has announced the launch of its new Sports Accelerator package, a suite of features designed to optimise monetization of live event programming for sports OTT providers. Evergent’s Sports Accelerator addresses the most challenging aspects of subscription management and monetisation for sports programming, including reducing churn between professional sports seasons, navigating couch rights and blackout restrictions, and supporting channel sales and global payment processing. The new package builds on Evergent’s existing relationships and experience with sports media leaders including the National Basketball Association (NBA), YES Network, Bally Sports, MSG Network, and Marquee Sports.

    Live sports programming is consistently one of the most popular television genres in the United States and throughout the world and it has only become more popular of late, as viewers are left with fewer original content choices due to the ongoing actors and writers strikes. Over the past year, streaming providers have also invested heavily in live sports programming, with major U.S. sports leagues including the NHL, MLB, and MLS broadcasting some games exclusively on platforms including Apple TV+, YouTube TV, and Amazon Prime.

    The new Sports Accelerator package from Evergent is purpose-built to address the seasonal, location-specific nature of live sports programming. Evergent’s seasonal subscription feature allows customers to retain subscribers across season boundaries while aligning those subscriptions to season validity dates. Additional benefits of the feature include price grandfathering across seasons to help reduce churn that would otherwise take place after a major event like the Super Bowl or NBA Finals.

    In addition to seasonal subscription management, Evergent’s Sports Accelerator package also includes the following features designed to improve monetization and subscriber retention:

    ●   Couch Rights: Evergent’s couch rights feature allows RSNs to seamlessly remain compliant with complicated geofencing rules and blackout restrictions. Evergent allows RSNs to establish and enforce couch rights for subscribers traveling beyond the RSN’s broadcasting boundaries, allowing subscribers to enjoy their subscription content while away from home.

    ●   Subscription Pause and Resume: Evergent’s flexible subscription management tools allow end users to pause their subscription for any reason, minimising the number of subscribers who churn without returning to the platform. This customer-friendly feature allows streaming companies to avoid the high costs of customer reacquisition.

    ●   Channel Sales Manager: With Evergent, media providers can sell tickets and subscriptions through a variety of channels, including the teams themselves. Media companies can create and issue coupons or vouchers through the Evergent platform, allowing them to enable, manage and track coupon use across channels in a single platform.

    ●   Favourite Teams/Players: This feature allows media companies to capture information on the subscriber’s favourite teams or players during the sign-up process, providing valuable data for personalised experiences and upselling opportunities.

    Sports media customers use these tools for customer relationship management and monetization to overcome the challenges specific to their industry. Customers such as the NBA to deploy the seasonal subscription feature to increase customer retention. Regional sports networks (RSNs) including Bally Sports use Evergent’s couch rights feature to maintain compliance with geofencing and blackout restrictions.

    “The live sports media landscape is changing, and it’s clear that media companies can no longer rely on the same playbook,” said Evergent CEO & founder Vijay Sajja. “Our new Sports Accelerator package was built with the fan in mind, simultaneously improving the user experience and reducing customer churn. We will continue to hone these features as we learn from our partnerships with some of the leading entities in sports media.”
     

  • India gears up for MotoGP ten days to rewrite speed records

    India gears up for MotoGP ten days to rewrite speed records

    Mumbai: With just ten days to go, motorsport fans across the globe are eagerly awaiting to witness history in the making at MotoGP Bharat. Hosted at the renowned Buddh International Circuit in Greater Noida on 22-24 September, the race aims to shatter the highest speed record in the history of motorsport.

    The Buddh International Circuit has been homologated making it suitable for motorcycle racing for the first time ever.

    This year, Brad Binder of Red Bull KTM set the high-speed record at 366.1 Km/hr. India hopes to reach somewhere around 370 Km/hr, thanks to the long back straight, measuring 1006 metres. This straight stretch is divided into two parts – the first segment is downhill, which will allow the riders to achieve maximum acceleration, while the latter part, which is uphill, will enable them to brake late and maintain top speed.

    Fairstreet Sports director racing Amit Sandill said, “MotoGP Bharat is poised to redefine speed in the world of motorcycle racing. The Buddh International Circuit has undergone remarkable modifications, and it will be breathtaking to see the riders achieve mind-boggling speeds.”

    The parabola or the stadium section on turns 9 and 10, is the perfect camber for riders to slingshot out of the turns and permits them to push their bikes to the limit. The track’s surface gives exceptional grip to the tires, offering riders complete control over their machines. Meanwhile, safety measures have been bolstered with the installation of 1800 metres of new safety barricading.

    Dorna Sports chief sporting officer Carlos Ezpeleta added, “The changes made to the Buddh International Circuit are truly remarkable. This track now stands witness to India’s commitment to hosting world-class motorsport events. We believe the circuit has the potential to register speed that could rewrite the MotoGP record books.”

    With a track that is flowing, and fast, and includes 13 challenging turns (eight right and five left), MotoGP Bharat promises to be a landmark event in the world of motorsport.

    Some of the biggest names from the racing world including Francesco Bagnaia of Ducati, Marc Marquez of Repsol Honda Team, Marco Bezzecchi of Mooney, Brad Binder and Jack Miller of Red Bull KTM, Jorge Martin of Prima among others, will participate in MotoGP Bharat to be held on 22-24 September 2023.

  • Disney+ Hotstar records 2.8 crore concurrency during India-Pak Asia Cup match

    Disney+ Hotstar records 2.8 crore concurrency during India-Pak Asia Cup match

    Mumbai: In yet another triumphant victory, India cruised to a record 228-run win over rival Pakistan on Monday and collected crucial points in the super four stage of the Asia Cup. Having set a target of 357, India bowled out Pakistan for 128 runs, its third-lowest total against India.

    The tournament which is being live-streamed on Disney+ Hotstar, clocked a concurrency of 2.8 crore when India was batting, the highest for any India match in the history of digital. 25.3 million simultaneous viewers watched the ICC Cricket World Cup semi-final match between India and New Zealand in 2019.

    In a tweet, BCCI secretary Jay Shah tweeted the same.