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Category: Sports

  • Chief minister and sports minister of Goa rally support for 37th National Games 2023

    Chief minister and sports minister of Goa rally support for 37th National Games 2023

    Mumbai: In a historic event, chief minister Dr. Pramod Sawant inaugurated the torch relay for the eagerly awaited 37th National Games 2023 in a grand ceremony held at the Goa Legislature Secretariat, Alto-Porvorim Goa on 10 October. The event witnessed the gracious presence of distinguished dignitaries, including minister for Sports & Youth Affairs Govind Gaude, secretary of Sports & CEO, NGOC, Swetika Sachan, Dr. Geeta S Nagvenkar, Jt. CEO and executive director, SAG, Arvind Khutkar, directorate of Sports and Youth Affairs, among other notable guests.

    This year, Goa is set to make history by hosting the largest-ever National Games, featuring an impressive lineup of 43 sporting disciplines. The 37th National Games will also mark the introduction of several new sports disciplines on the medal stage, including beach football, rollball, golf, sepak takraw, sqay martial arts, kalaripayattu, and pencak silat. Furthermore, yachting and taekwondo are making a triumphant return to the Games after their absence in the previous edition. In a nod to tradition and culture, the sports of lagori and gatka have been included as demonstration sports, adding a unique dimension to the event.

    Speaking on the occasion, Sawant saying, “Today, as we commence the torch relay from Goa, I am filled with immense pride. The torch, a symbol of the eternal flame of sportsmanship, embodies the commitment to athletic excellence. Be assured, Goa is fully prepared to host this prestigious event, and the torch will journey through our beautiful state in all 12 Talukas and will cover all major tourist destinations in the evening, igniting enthusiasm for the National Games and involving rural areas in this grand celebration.”

    The torch carries the spirit of never-ending flame of sportsmanship so let’s join hands to celebrate Sports and India in Sports.

    The torch will travel to all 12 talukas, prominent tourist spots with the final stay of the torch at Pandit Jawaharlal Nehru Stadium on 25 October prior to the opening ceremony on 26 October.

    Addressing the ceremonial event, Sports & Youth Affairs minister Gaude stated, “We are at the defining moment in the sporting history of Goa. We are not looking at the 37th National Games as a mere event but a roadmap for rejuvenated sports ecosystem for the state. With the record number of sports disciplines incorporated in the current edition, this edition will be the biggest ever National Games organised in the country. I am hopeful that these Games will create new interest and focus on Olympic Sports in Goa. The kind of love shown by the Goenkars for the National Games is becoming a people’s initiative. I urge students to be part of this process and request their parents and teachers to motivate them to be part of National Games.”

    The 37th National Games 2023 promise to be a remarkable spectacle of sportsmanship and unity, showcasing the nation’s talent and spirit. The prestigious event will see participation from 28 states and 8 union territories, with over 10,000 athletes and 2,000 officials. Notably, badminton will lead the charge, commencing seven days before prime minister Narendra Modi inaugurates the National Games Goa 2023 at the Pandit Jawaharlal Nehru Stadium.

    As the torch sets off on its journey across the state of Goa, anticipation and excitement continue to build for this grand celebration of sports.

  • #CWC23 fan experience guide: Supporting India across all Meta platforms

    #CWC23 fan experience guide: Supporting India across all Meta platforms

    Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways.  

    Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp channels and Instagram broadcast channels, the fan experience gets diverse and more engaging.  

    “India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.” Meta, India director and head, content and community partnerships Paras Sharma.

    Guide For Navigating The World Cup On Our Platforms:

    Threads

    . Follow @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.

    . ‘Ask Star’  – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV.

     .  ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.

    WhatsApp

     .  WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICC,  Star Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

    Instagram and Facebook

    .   Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.

     . IG Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India  to see more frequent updates from the tournament.

    . Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.

     . AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India!

     .  Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

    .  Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest-ever creator campaign for any ICC tournament to date.

    *Available only on mobile

     

  • Cricket World Cup On TV: Where Advertisers Hit a Six with TV Viewership Soaring High

    Cricket World Cup On TV: Where Advertisers Hit a Six with TV Viewership Soaring High

    Mumbai: With a potential reach of 600+ million, the World Cup on television is the place to be for advertisers looking to capture the attention of viewers during the festive season. The interview series “Pitch Perfect” discusses with leading marketers their thoughts about the World Cup and how advertisers can best leverage the mega event on television.

    Indiantelevision.com’s Anil NM Wanvari in a fireside chat with Britannia CMO Amit Doshi association with Cricket on Live TV.

    Edited excerpts

    On live sports role on television as a marketer

    If you look at the Indian landscape, there are a few passions that bind us as a country. Cricket is pretty much a religion for most of the country and it provides those really high-octane eyeballs, and media situations for us as marketers. It’s an opportunity for us to reach out to large audiences at scale in a short period of time. It’s getting proven the world over, while there may be those switches in some parts of the media-consuming population to streaming and to look at, mediums which are beyond appointment viewing. But when it comes to live sports, everyone wants a big screen, everyone comes together and there is an ambience of people really tuned in to what’s playing out. That’s a great opportunity for most marketers, and that’s how we view it. Especially time for let’s say a new product launch or a promotion, which is for a specific period and want to build reach very quickly. Live sports on television is certainly a great vehicle. In India when it comes to live sports, obviously, nothing beats cricket.

    On your association with the IPL and in terms of brand and business impact for Britannia

    There were a bunch of brands that we advertised at that point in time. The good thing about live sports broadcasts at this point in time is the multiple feeds that have been created, which are language feeds, HD feeds, and streaming feeds, and what it allows brands to do today is to be far more intelligent, far more precise about how we’re using media. That has been a big change, I would say, compared to the previous, we did use that feed quite intelligently. So, for example, the Tamil feed, a brand like Milk Bikis has been advertised through it. If there’s a mass brand like Good Day, we had the opportunity to use national feeds going into the Hindi-speaking, and English-speaking markets. So, there were a bunch of brands that we married, the media team did a really smart job of marrying them intelligently with the different feeds. We’ve always seen good results. With live sports on television, it obviously manages to build a quick reach in a short span of time and is able to add so much more fuel and muscle to the media plan. I think it has to be an absolute meeting of two things and I believe it has to be a meeting of the business or marketing objectives with the property.

    On large-scale collective viewing during live sports especially Cricket World Cups helping advertising brands drive impact

    It obviously makes for a great opportunity to increase consumption. I don’t think advertising exactly at that point in time translates into a long-term effect of advertising. So if one has done consistent advertising over the last few quarters, hopefully when the Cricket World Cup kicks off, that brand gets preferred over others. We’re quite confident that with the rate the portfolio of choices, or the new products that we have, not just biscuits, we have croissants, crackers, snacks, and beverages now, which are premium products, which you can munch around this time. So, we’ve got a bunch of different products, not just biscuits, which present the consumer with many options depending on who they are and what the size of the party is at home. 

  • Sony Sports Network’s campaign ‘Iss Baar, Sau Paar’ becomes a reality

    Sony Sports Network’s campaign ‘Iss Baar, Sau Paar’ becomes a reality

    Mumbai: The 19th Asian Games in Hangzhou comes close to a thrilling finish after 14 days of exciting performances by the Indian contingent. The aspiration which started with one of the grandest campaigns in the history of Asian Games in India, Sony Sports Network’s campaign – ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ has truly become a reality with ‘Iss Baar Sau Paar, Ho Gaya’ after India breached the 100 medals mark for the first time in the history of the games.

    ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ was launched by Sony Sports Network with the clear objective of bringing the nation together and recognising the power of collective ambition, urging the heroes of Indian sports to cross the 100-medal mark, a milestone which has never been achieved by India at the Asian Games. At the beginning of the Asian Games, what seemed to be a rather aspirational target of crossing the 100-medal mark has finally turned into a reality owing to the Indian contingent’s unwavering determination to excel at the prestigious multi-sport event. Sony Sports Network’s war-cry ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ aimed to galvanise the whole nation for a singular purpose – a united India, cheering in unison, and inspiring its athletes to unprecedented heights to enable them to transcend past records and push boundaries. And the Indian contingent has gone on to hmake history with their outstanding performance across various disciplines and crossed the dream number at the 19th Asian Games.  

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul:

    “With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”

    This visionary campaign ‘Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab’ brought together influential personalities from various genres of life who echoed the broadcaster’s mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza. In addition, it was the first time in the history of any campaign that alongside Union Minister of Sports, Anurag Thakur, Chief of Defence Staff, Lt Gen Anil Chauhan along with chiefs of tri-services Gen Manoj Pandey, Admiral Radhakrishnan Hari Kumar and Air Chief Marshal Vivek Ram Chaudhari were seen putting their might behind the Indian athletes vying for glory at the multi-sport event.

    Apart from them, some of the prominent influencers of the country who lent their support included the likes of Amitabh Bachchan, Sudha Murty, Aamir Khan, Hema Malini, Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and many more.

  • Goa to host 37 National Games with 43 sports, confirms CM and Sports Minister

    Goa to host 37 National Games with 43 sports, confirms CM and Sports Minister

    Mumbai: In a high-profile press conference today, Hon’ble CM Dr Pramod Sawant, alongside the State Sports Minister, the Sports Secretary of Goa and senior officials of the state, unveiled details about hosting the prestigious 37 edition of the National Games.

    For the first time in its history, Goa is poised to play host to the largest-ever National Games, featuring an impressive array of 43 sporting disciplines. This prestigious event promises to be a spectacular showcase of athletic excellence, camaraderie, and a platform for the debut of several exciting sports. The previous edition of the National Games, hosted in Gujarat, featured 36 disciplines, while Kerala’s 2015 edition included 33.

    CM Dr Pramod Sawant expressed his vision for Goa, stating, “We aim to create a thriving sports ecosystem in Goa. While tourists have long enjoyed our beautiful beaches, we now intend to attract sports enthusiasts from around the world. We’ve successfully hosted events like the Ironman, drawing athletes globally, and the World Table Tennis event with participants from 22 countries. With our state-of-the-art infrastructure developed for the National Games, we invite sports associations and national federations to utilize these facilities year-round for their events. Our goal is to take sports in Goa to new heights.”

    The Olympic-style multisport event, featuring participation from 28 states and 8 union territories, is scheduled to take place from 26 October to 9 November. The event will span across multiple venues throughout the state. Notably, cycling and golf are slated to be held in Delhi.

    Excitingly, the 37 National Games will mark the debut of several new sports disciplines on the medal stage, including beach football, roll ball, golf, sepaktakraw, sqay martial arts, kalliyarapattu, and pencak silat.

    Additionally, yachting and taekwondo are making a triumphant return to the Games after their exclusion during the last edition. Moreover, to celebrate tradition, the sports of lagori and gatka have been included as demonstration sports, adding a unique and cultural dimension to the event.

    Sports minister Shri Govind Gaude emphasising the significance of this historic event, noted, “The 37 National Games is not just an event; it’s a source of inspiration for sports enthusiasts and athletes across the length and breadth of our diverse nation. As we prepare to host this historic event in the heart of Goa, we are not only celebrating sports but also carrying forward the legacy of the Asian Games.

    He added, “We aim to do more than encourage participation; we aspire to ignite a passion for sports in every individual, from every corner of India. This is an opportunity for athletes to not only compete but also to tell their stories, inspire the next generation, and showcase their remarkable talent to the nation. Together, we will make the 37th National Games an event to remember, a symbol of unity, and a stepping stone for the future of sports in India.”

    Expressing her enthusiasm for the upcoming sports event, Secretary of Sports & CEO, NGOC Smt. Swetika Sachan said, “As we tirelessly strive to establish new standards in organization, hospitality, and sportsmanship, we eagerly await the arrival of athletes from every corner of our diverse nation. Our vision for the National Games 2023 in Goa is not just about sporting excellence but also about fostering lasting friendships and embracing the true essence of sportsmanship. We invite the media to partner with us in amplifying Goa’s exceptional sporting spirit and prowess. Together, let’s script a historic chapter in the annals of Indian sports.”

    In the past, the National Games have witnessed the participation of numerous prominent Indian athletes, including Neeraj Chopra, Sania Mirza, Mirabai Chanu, Sajan Prakash, Manu Bhaker, and many others.

    During the conference, the National Games Technical Conduct Committee (GTCC) for the Indian Olympics Association chairman Shri Amitabh Sharma said, “Get ready for the biggest sporting extravaganza as the National Games Goa unveils 43 sports, featuring a dynamic mix of Olympic, Asian, and indigenous events. Rooted deep in Indian culture, this event represents the grandest amalgamation of talent, with over 10,000 athletes converging for excellence. Notably, we make history with the inaugural coastal rowing event in India. We invite the nation to witness this extraordinary spectacle of sportsmanship and diversity.”

    As preparations continue to gain momentum, Goa extends an open invitation to the nation and the world to witness this extraordinary celebration of athleticism and the spirit of sports.

  • Akshay Kumar joins Star Sports ‘Cricket Live’ for India vs Australia ICC CWC 2023

    Akshay Kumar joins Star Sports ‘Cricket Live’ for India vs Australia ICC CWC 2023

    Mumbai: India is set to kick off their ICC Men’s Cricket World Cup 2023 journey with an exhilarating match against the five-time champions, Australia, on the 8 of October 2023. With a colossal billion-strong fan base passionately rallying behind Team India in their quest to bring home the coveted trophy, Star Sports, the official broadcaster of this marquee tournament, has been at the forefront of galvanizing the entire nation in unwavering support of the team.

    To add an extra layer of excitement and fervor to the build-up for this epic clash between India and Australia, the highly acclaimed Bollywood sensation, Akshay Kumar, will be joining the ‘Cricket Live’ show. In a heartwarming video that has been making waves on the Star Sports social media platforms, Akshay Kumar conveys his steadfast support, echoing the sentiments of millions across the nation, and extends his heartfelt best wishes to Team India for a triumphant journey in the World Cup.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 –India vs Australia, 8 October 2023, Live & exclusively on the Star Sports Network and Disney+ Hotstar

  • World Champions League 2024: A cricket extravaganza uniting legends

    World Champions League 2024: A cricket extravaganza uniting legends

    Mumbai: Some of the world’s biggest cricketing names will descend on Edgbaston stadium in 2024 for the launch of the World Champion’s League (WCL), a new global T20 tournament developed by Zabawa Entertainment, a Bollywood film and music media production company based across India and Dubai.

    WCL will consist of retired and non-contracted players from the six major powerhouses of world cricket – England, India, Pakistan, Australia, West Indies and South Africa replaying some of the game’s greatest rivalries including India vs. Pakistan, last staged at Edgbaston in 2017 during the Champions Trophy.

    The tournament is the brainchild of Zabawa Entertainment director Harshit Tomar. Commenting on the partnership, Tomar said:  “WCL is set to bring back the India-Pak rivalry of yesteryear stars and bring the greats from England, Australia, South Africa & West Indies. England has always been the home of cricket, and when it comes to Birmingham, it is home to many Indians and Pakistanis as well. We are looking forward to delivering ten days of Cricketainment to Fans Globally”

    Added Stuart Cain, Chief Executive at Edgbaston:  “We’ve staged some of the biggest games in world cricket and it will be great to see some of the heroes involved in those games back at Edgbaston.”

    The tournament is set to be played in the Summer of 2024, subject to ECB approval and the announcement of the English domestic schedule (November 2023).  The bigger group games, semi-finals and final will be played at Edgbaston with some group games at other grounds around Warwickshire.

     

     

  • DD Sports to telecast fast-paced action of Yuva Kabaddi Series 2023

    DD Sports to telecast fast-paced action of Yuva Kabaddi Series 2023

    Mumbai: DD Sports, one of India’s oldest and largest sports broadcasters, will telecast the exciting action from the ongoing Monsoon Edition of the CARS24 Yuva Kabaddi Series 2023.

    Launched in 2022, this kabaddi series for the youth has been providing a highly competitive environment for India’s budding stars. With a participation of 300-plus players from 17 states, the Monsoon Edition will be beamed on DD Sports which enjoys wider reach and access across the country.

    8 out of the 12 players who recently contributed to India’s triumphant victory in Junior World Cup have honed their skills through the Yuva Kabaddi Series which provides a platform to the country’s aspiring talents.

    “The CARS24 Yuva Kabaddi Series has received a shot in the arm with telecast of its matches on DD Sports. The wider reach of the tournament will play an instrumental role in inspiring more youngsters to engage from the remotest part of the country as well as introduce the game to the youths in metro cities. It resonates with our mission to be omnipresent and ensure more and more talent gets noticed with the series,” said Yuva Kabaddi Series CEO Vikas Gautam.

    In the recent time, DD Sports has broadcasted all kinds of sports which includes big-ticket events like 2023 Cricket Asia Cup and it also forged strategic partnerships with entities such as the FIFA Women’s World Cup, NBA and PGTA, among others in order to tap the large audience base with fresh sports content.

    The Monsoon Edition of CARS24 Yuva Kabaddi Series kicked off on 24 September at the Fatima College Indoor Stadium in Madurai. The tournament will conclude on 22 October. Currently, Chola Veerans are leading in the promotion round with 19 points followed by Nilgiri Knights on 17 points.

    This tournament provides a professional platform for India’s next-gen players (U-23, Below 80 kgs), grooming them for the biggest stage and also allowing them to showcase their talent within an extremely competitive framework. Till date, the series has witnessed the active participation of over 1400 youth players, who have engaged in 689 matches, facilitated by 76 coaches and overseen by 177 officials. Players from across the country join to be part of the series, making it truly a sport of the nation as the widespread participation highlights the growing popularity and reach of Kabaddi.

    Since the inaugural edition of Yuva Kabaddi Series in 2022, it has been also consistently streamed on FanCode, catering to its strong user base of over 100 million and successfully reaching out to a younger fanbase.

    Beyond creating a viable career pathway in the sport, the series also emphasises the development of well-rounded individuals. Players also receive support in areas such as financial literacy, media training, and training in nutrition during their time with the Yuva Kabaddi Series as part of the tournament gratification.

  • Coca-Cola India & ICC introduces 10 playing nations’ recycled PET flags for ICC Men’s Cricket World Cup 2023

    Coca-Cola India & ICC introduces 10 playing nations’ recycled PET flags for ICC Men’s Cricket World Cup 2023

    Mumbai: As the ICC Men’s Cricket World Cup 2023 begins today, Coca-Cola India and ICC aim to bring together the country’s excitement for cricket with a commitment to sustainability. During the match opening ceremony of the ICC Men’s Cricket World Cup 2023, Coca-Cola India and ICC introduced national flags made from post-consumer PET bottles. These PET bottles were recycled to produce yarn which was subsequently used for the flags. These flags will be used during the ‘national anthem ceremony’ before each match takes place in the stadiums.

    Heralding a new era of environmental responsibility, Coca-Cola India has enabled creation of national flags of the ten playing nations, and ten ICC unity flags. This makes Coca-Cola India the first company in the world to introduce recycled PET national flags in the sport of cricket, setting a precedent for future events.

    Approximately, 11,000 PET bottles were used for creating one national flag and approximately 2000 bottles were used to create an ICC unity flag. The flags are manufactured by GoRevise by Ganesha Ecoverse Ltd which is engaged in manufacturing recycled yarn and garments. A dedicated team of 100 workers devoted 25 days and over 300 hours to bring these magnificent flags to life.

    Thums Up and Limca Sportz are the official beverage and sports drink partners for the ICC Men’s Cricket World Cup India 2023. Coca-Cola India will undertake many activations during the World Cup, including online and offline fan and consumer engagements, to build awareness around waste management.

    Coca-Cola India & Southwest Asia VP marketing Arnab Roy, “Coca-Cola ahas a mission to support sustainability efforts as an integral part of all sporting events. Aligned with this mission, we take pride in unveiling national flags made with recycled PET at the ICC Men’s Cricket World Cup 2023 today. With these recycled national and ICC Unity flags we are dedicated to advancing the principles of a circular economy.”

    With sports being an integral part of both the organisation’s DNA and cricket being the biggest sporting in India, Coca-Cola India and ICC are committed to creating a sustainable sporting experience in this world cup.

  • #CWC23: Unveiling the largest creator campaign In ICC history

    #CWC23: Unveiling the largest creator campaign In ICC history

    Mumbai: With the ICC Men’s Cricket World Cup 2023 starting on 5 October, Meta is unveiling the largest-ever creator campaign for any ICC tournament. As a part of our digital content rights partnership with ICC, Meta will be partnering with more than 500 creators to bring the tournament to life.

    Creators today are shaping culture and inspiring everyone around them with their creativity. At the ICC Men’s Cricket World Cup, Meta has handpicked 50 unique creators to deliver immersive and behind-the-scenes content to cricket fans globally, on our platforms – Instagram, Facebook, WhatsApp and Threads.

    One of the biggest creator interventions will be ‘Super 50’. This is a group of 50 creators, who through this 50 overs tournament, will cover the 48 matches in their own way. They will have match access like never before. This means access to the field pre- and post-match, to commentators, to ambassadors, pre-match day ground access and more. The creators come from across India, so that every match will have a creator in attendance, covering it in their city and in their language.

    “Cricket, and especially the World Cup, gets India’s love and attention. To give fans unprecedented access to matches, and give creators a chance to be discovered nationally, we’ve kicked off one of our largest creator campaigns for any sporting event to date. We’re glad to work with ICC on this, and to have their support in unlocking the many social and fan experiences on our platforms. At the scale of this campaign, we’re hoping this revolutionizes the way cricket fans engage with the sport,” said Meta India director and head of content and community partnerships Paras Sharma.

    “The ICC is always looking for ways to reach new fans, and Meta’s platforms are a fantastic way to do that. It has been great to work with Meta on this project, to find unique and creative ways to bring the sport we all love to even more people across the world. We can’t wait to see the unique perspectives these creators will bring to the ICC Men’s Cricket World Cup and help make it the greatest cricket event ever,” said ICC head of digital Finn Bradshaw.

    Apart from ‘Super 50’, where creators have exclusive access to various opportunities, there will be many other creators attending matches and sharing their experience with their audiences. These experiences will bring a flavor of them attending matches, but also of their city and the fan following that exists in their city. This will be shared across their Reels, WhatsApp Channels, Instagram Broadcast Channels and Threads.