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Category: Sports

  • Star studded cast of the ‘Archies’ joins Star Sports Cricket Live

    Star studded cast of the ‘Archies’ joins Star Sports Cricket Live

    Mumbai: In an exciting fusion of entertainment and sports, the much-anticipated cast of the upcoming film “The Archies” will make their first-ever public appearance on the Star Sports “Cricket Live” pre-show to extend their support to Team India during their thrilling encounter against Sri Lanka. This star-studded collaboration promises an extraordinary blend of cricket and cinematic charisma.

    “The Archies” movie is creating a buzz in the film industry as it features a fresh lineup of new-age actors- Suhana Khan, Khushi Kapoor, Agastya Nanda, Vedang Raina, Dot & Mihir Ahuja making their debut on the silver screen. The cast’s enthusiastic participation in the pre-show adds a unique dimension to the cricketing experience, amplifying the excitement for the match. The “The Archies” gang are excited to spill some beans on their upcoming movie, while sharing their passion for cricket and celebrating the spirit of Team India with fans across the nation. Fans can expect lively conversations, cricket anecdotes, and, of course, a healthy dose of movie-related banter as the cast interacts with the show’s expert panel. Tune into Cricket Live at 12:30 pm on Star Sports to meet the cast and catch all the fun that unfolds!

     

     

  • Season five of Tennis Premier League to air on Sony Sports Network

    Season five of Tennis Premier League to air on Sony Sports Network

    Mumbai: After the immense success and closely fought battles in the first four seasons of the Tennis Premier League (TPL), India’s Premier tennis tournament is set for a fifth season, which is slated to begin on 12 December, with a grand finale scheduled for 17 December 2023. The fifth season of the Tennis Premier League, powered by Clear, is determined to cater to a larger audience on Sony Sports Network, the broadcast destination for the league.    

    The following for tennis in India has been growing steadily, and fans have another chance to witness their favourite tennis stars at the fifth edition of the TPL, live in action on Sony Sports Ten 2 channels.

    Pune Jaguars, Mumbai Leon Army, Delhi Binny’s Brigade, Gujarat Panthers, Punjab Tigers, Bengal Wizards, Hyderabad Strikers and Bengaluru Spartans are the teams in the fray, with prominent personalities such as Taapsee Pannu, Sonu Sood, Sonali Bendre, Rakul Preet Singh, Leander Paes and Sania Mirza associated with them.    

    Top Indian tennis talents such as Sumit Nagal, will play for the Gujarat Panthers after the current AITA number one was made the most expensive player at the auction by the franchise. Alongside Nagal, Hangzhou Asian Games silver medal-winning duo Ramkumar Ramanathan and Saketh Myneni will also feature in season five of TPL, as they will play for Bengaluru SG Mavericks and Hyderabad Strikers respectively. While Asian Games 2023 Gold Medallist, Rutuja Bhosale will don the colours of Pune Jaguars in season five of the TPL.  

    Along with them, foreign tennis athletes like former World No. 10 Ernests Gulbis and former World No. 26 Lukas Rosol, will feature for Mumbai Leon Army and Pune Jaguars respectively in the upcoming season. Additionally, current World No. 125 Maria Timofeeva was snapped up by Leander Paes-backed Bengal Wizards at the auction and the highest-ranked Austrian Tennis player in the world Dennis Novak will lead the charge for Delhi Binny’s Brigade in season five of the league.  

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – sports business Rajesh Kaul said, “The Tennis Premier League has engaged audiences over the last four seasons with its fast-paced format. For tennis fans, the addition of India No. 1 Sumit Nagal, and 2023 Asian Games medallists Ramkumar Ramanathan, Saketh Myneni, and Rutuja Bhosale will be another reason to attract audiences for the fifth season of the league.”  

    “The fifth season of the TPL is being graced by some very entertaining tennis stars, who have walked the talk consistently at the highest level. The likes of Sumit Nagal, Ernests Gulbis, Ramkumar Ramanathan, and Karman Kaur Thandi will definitely be a big attraction for the fans, and we are confident that the trend of high-octane clashes will not be disturbed,” said TPL co-founder Kunal Thakkur.  

    “Over the past few years, the TPL with its healthy mix of high-quality sport and entertainment, has become one of the most awaited tournaments in India. And the fact that the tournament will be broadcast on Sony Sports Network, the home of the Australian Open and US Open, makes it even more special for us. May the best team win,” said TPL co-founder, Mrunal Jain.  

    All the franchises will play a total of match matches to qualify for the semi-finals as the league’s revolutionary format captures the imagination of tennis fans. All matches between the two franchises will comprise Men’s Singles, Women’s Singles, Mixed Doubles and Men’s Doubles. There will be 80 points at stake in each tie between two franchises, where each category would be worth 20 points. Each team will play a total of 400 points (80 points x 5 matches) at the league stage. All games of the TPL will be played in the Balewadi Stadium in Pune.  

  • Viacom18 and PUMA light up ELCLÁSICO experience at the official LALIGA Watch Party in Delhi

    Viacom18 and PUMA light up ELCLÁSICO experience at the official LALIGA Watch Party in Delhi

    Mumbai: The much-awaited clash between FC Barcelona & Real Madrid – one of the biggest sporting rivalries in world football – experienced unparalleled enthusiasm as it returned to the national capital on Saturday for the ‘The Official LALIGA Watch Party’.  In collaboration with LALIGA’s media partner in the region, Viacom18 & global partner PUMA, the event witnessed massive participation. With Real Madrid securing a 2-1 win against the hosts, courtesy a Jude Bellingham brace, fans across Mumbai, Delhi, and Kerala were immersed in the LALIGA experience through similar screening activations in collaboration with LALIGA, Viacom18, and select fan clubs.

    Emceed by football-centric content creator, Drogbaba, the excitement at the event was even captured by the Talk Football HD team across their social media handles while fans across different parts of the country viewed the free livestream on JioCinema and broadcast on Sports 18-1 HD. Alongside an array of exciting interactions and refreshments, fans also had the opportunity to participate in a half-time quiz activation by PUMA, on all things LALIGA & ELCLÁSICO. The grand prize was presented to a lucky fan at the end of the event through a raffle; An official LALIGA football signed by Indian cricket captain & LALIGA brand ambassador Rohit Sharma.

    With regards to the success of the event, LaLiga Global Network Delegate India Aakriti Vohra said, “The passion and fervour displayed by football fans is a testament to the global appeal of LALIGA and the pull of the ELCLÁSICO. We are thrilled with the success of this event and are delighted to play a role in fan screening activations across Delhi, Mumbai & Kerala with support from Viacom18. Along with our global and Indian partners, we are committed to continuing our support for the beautiful game through this vibrant and passionate football community in India.”

  • From Wickets to Wallets: Brands score big in ICC World Cup 2023

    From Wickets to Wallets: Brands score big in ICC World Cup 2023

    Mumbai: In the midst of the ongoing ICC World Cup 2023, brands and advertising agencies have embarked on a strategic journey to secure a robust return on investment (ROI). This edition of the World Cup bears particular significance, as it comes after an extended hiatus of eleven years since the previous tournament. This prolonged interval has necessitated a reevaluation of marketing approaches, prompting brands to innovate and adapt their strategies to the evolving landscape of sports marketing. Through targeted campaigns, partnerships, and innovative activations, these entities aim to not only capture the attention of fervent cricket enthusiasts but also leave an indelible mark on the global stage. In this pursuit, their efforts are punctuated by insightful quotes and declarations that shed light on the underlying principles guiding their endeavours.

    Here are some notable insights from brands and agencies at the heart of the ICC World Cup 2023.

    Booking.com country manager, India, Sri Lanka, Maldives and Indonesia Santosh Kumar

    Mega sporting events, such as the ICC Men’s Cricket World Cup 2023 an incredible sporting and cultural events, and an amazing opportunity to engage with our consumers. Since 2019, Booking.com has been the official accommodations partner for all ICC events including the ICC Men’s Cricket World Cup 2023 currently taking place in India. At Booking.com we have always believed it is essential to share our brand, deliver campaigns and forge partnerships that speak to our mission and values in highly relevant and timely ways with consumers. With more than 28 million reported listings in over 171,000 destinations worldwide, including destinations where ICC matches are taking place in India, Booking.com is committed to empowering travellers and cricket fans to book incredible places to stay throughout the tournament. Fans can make the most of their cricket-inspired travels, wherever that may take them – including rental cars, flights, great things to do and of course, unique places to stay of all kinds.

    Booking.com has also launched a global campaign called ‘Howzat for your perfect stay’ featuring Rohit Sharma (India), Jos Buttler (England) and Glenn Maxwell (Australia).

    1.   This campaign showcases Booking.com’s commitment to making travel accessible, enjoyable, and full of surprises, aligning with the spontaneous and exciting nature of both sports and travel. It highlights the end-to-end ease and incredible choice of accommodations that Booking.com offers.

    2.   The TVC description for the Howzat for your Perfect Stay campaign which is being aired during the ICC Men’s Cricket World Cup 2023 is taking viewers through the journey of a family dreaming of their perfect holiday for their dream cricket stay. With surprise appearances by Rohit Sharma, Jos Buttler and Glenn Maxwell, it looks to show the fun and excitement of booking with Booking.com. It will also bring awareness to the Booking.com end-to-end ease of use and an incredible choice of accommodations.

    3.   The campaign would be showcased in-stadium, on the ground and social and digital channels, including TV, Disney+ Hotstar, Facebook, Instagram, Snapchat and more.

    Booking.com additionally is doing a social media campaign ‘Booking race to the final’ to build excitement online. The campaign will challenge two influencer teams to a race to the final. The teams will race against time, and each other, to make it across India, to the final in Ahmedabad. They will use the Booking.com app to help them plan their journey (taxis, accommodations) and give away special prizes to viewers along their race to the final. We also have 1 big giveaway – Experience to the final going live this week (which consists of tickets to the final, accommodation, all expenses paid)

    DRIM Global head of Asia Yulia Aslamova

    Notably, several brands came up with various offers and discounts centred around the ICC World Cup to tap into the cricket-crazy nation’s passion for the game. The agencies also observed a significant increase in the number of orders delivered to brands on the CPA model of influencer marketing.

    The brands focused on long-term partnerships with teams and players to build lasting associations, ensuring brand visibility beyond the tournament. Utilising digital platforms, they engaged fans through exclusive content, contests, and real-time updates. Sponsors also leveraged social issues and charitable initiatives to connect with audiences emotionally.

    Additionally, creative advertising campaigns were designed to capture the excitement and passion associated with cricket. This multifaceted approach helped brands maintain brand recall and fan engagement over the extended interval, ultimately enhancing their ROI.

    While the specific brands and their strategies can vary from tournament to tournament, some prominent examples include- Mobile App brands like ESPNcricinfo and Hotstar have developed popular cricket-themed apps that offer live scores, video highlights, and analysis, enhancing fan engagement. Similarly, online Streaming Platforms like Disney+ Hotstar have secured digital rights for broadcasting the tournament, providing subscription-based access and discounts to live matches.

    Ideas Farm, head of client servicing  Pooja Shah

    I think almost every brand wants to associate with the World Cup in a small or big manner due to the sheer eyeballs that the cricket game garners. From signing cricketers and Bollywood celebrities as brand ambassadors to harnessing the pure emotion of the game via storytelling or a song anthem, brands deploy various strategies that work seamlessly for them.

    Brands especially try and narrow down their engagement with audiences during an India match, which is when you have the attention of a much larger crowd that is ‘Indian’. A great example is the India-Pakistan match that happened over the weekend. We saw brands leveraging 2 core feelings – sportsmanship and the innate feeling of patriotism. Popular consumer brands like Swiggy and Zomato were seen with tongue-in-cheek comments on X and Instagram. The Make My Trip ad has polarised the netizens as coming across as a poor display of sportsmanship and it has elicited a response from its competitor brand. At the end of the World Cup, the strategy that has the best combination of heart and sportsmanship like the Star Sports 2015 ‘Mauka Mauka’ ad will stick and stand out.

  • Skyesports Championship 5.0: BGMI finals in Bangalore with Rs 1.25 CR prize pool!

    Skyesports Championship 5.0: BGMI finals in Bangalore with Rs 1.25 CR prize pool!

    Mumbai: Enhancing the excitement for one of the country’s biggest Esports tournaments, Skyesports, the Esports tournament organiser, has announced that the tickets for Skyesports Championship 5.0 – BGMI Finale are now available for free on BookMyShow.

    The electrifying LAN final will be open to a live audience and will witness the nation’s top 16 BGMI teams battling it out for the title of champions and a share of the Rs 1,25,00,000 prize pool at the Koramangala Indoor Stadium, Bengaluru from November 3 to 5. Tickets are currently open for the BGMI Esports extravaganza for free on BookMyShow on a first-come, first-serve basis.

    The Skyesports Championship 5.0 is Powered By AMD. Loco, the world’s leading independent gaming and Esports streaming platform, is the broadcast partner for the event, while Zebronics is the gaming partner. Tecno POVA Five Series is the smartphone partner.

    Commenting on the finals of the Skyesports Championship 5.0 BGMI, Skyesports founder and CEO Shiva Nandy said, “We are excited to announce that the tickets for the BGMI Finale for Skyesports Championship 5.0 happening at Koramangala Indoor Stadium in Bengaluru are now live on BookMyShow. The fact that more than 3,000 teams signed up for the open qualifiers shows the power of highlighting a direct #PathtoPro for esports athletes from the grassroots. We are all set for one of the biggest Esports events of the year, and it’s even better because we’re welcoming a live audience to witness the action in person. This event reflects our commitment to growing Esports and recognizing the amazing talent in the gaming community.”

    Being India’s longest-running homegrown Esports IP, the Skyesports Championship is in its fifth year and has become larger than ever. The total prize pool for the tournament stands at a staggering Rs 2,12,00,000 split between three Esports titles, one of which is BGMI.

    For BGMI, Skyesports held open-for-all qualifiers which saw more than 3,000 teams from across the country sign up. From here, the teams competed across a series of rounds providing a #PathtoPro to the BGMI LAN Finale at the Koramangala Indoor Stadium, Bangalore.

    Data from Interpret’s New Media Measure: Global Profiles shows that growth in the Indian Esports market over the past couple of years has led to India surpassing Brazil, South Korea, and other nations as an Esports superpower.  Around 28% of the general population in India watches professional Esports, whether on TV or via online streaming, second only to China’s 36%. This is more than Western countries such as the US and UK which are exhibiting less interest in Esports, with 16% and 14%, respectively, of the population watching.

    For the fans who are unable to attend the event live, the Skyesports Championship 5.0 BGMI Finale will be live-streamed in English, Hindi, and Tamil exclusively on Loco.

  • Indian Esports industry buzzes with excitement for 2024 World Cup impact

    Indian Esports industry buzzes with excitement for 2024 World Cup impact

    Mumbai: In a landmark announcement, Mohammed bin Salman, Crown Prince and prime minister of Saudi Arabia declared the creation of the Esports World Cup, set to kick off in the summer of 2024 in Riyadh. The event promises to reshape the Esports landscape and enable the sport to usher in a new era of opportunity and competition for gamers worldwide.

    The Esports World Cup will be replacing Gamers8, a renowned Esports festival held in Saudi Arabia. In this year’s edition of Gamers8, there were 20 different competitions across titles such as League of Legends, Fortnite, DOTA 2, FIFA 23, Rainbow Six Siege, PUBG Mobile, and Starcraft II amongst others.

    Furthermore, the event boasted an unprecedented prize pool of $45 million, marking the largest in the history of Esports tournaments. While the titles for the Esports World Cup are yet to be announced, the tournament will include the most popular games in the world across all genres and have the largest prize pool in Esports history, as per the official announcement.

    The recently published ‘India Games Market Report 2023’ by Niko Partners states that India is predominantly a mobile-first market, with 96.8 per cent of total gamers playing on smartphones or tablets. With the opportunity to compete in such a high-profile tournament with substantial prize pools, Indian Esports athletes are expected to diversify into various gaming titles that are not that popular within the community, to secure a spot at the tournament. This, in turn, will contribute to the growth and diversity of the Esports industry in the country.

    Sharing his thoughts on the Indian video-gaming community expanding its boundaries and encompassing the PC, console, and mobile gaming titles, Esports Federation of India director and Asian Esports Federation vice-president Lokesh Suji commented, “The announcement of the Esports World Cup is indeed a historic moment for the global Esports community. This tournament will serve as a catalyst for change and growth, both on the global Esports map and in India. For a country with a predominantly mobile-focused gaming culture like ours, this event’s massive prize pool and diverse title offerings will undoubtedly motivate our Esports athletes and aspiring gamers to broaden their horizons and branch out to different titles. We see the Esports World Cup as an exciting platform that not only celebrates Esports but also unites the industry’s stakeholders on a global scale.”

    According to data from Gamers8, the 2023 edition of the tournament recorded a cumulative viewership of 1.3 billion, with peak concurrent viewers reaching 1 million. The total views reached 2.09 million, and the impressions stood at 3.8 billion. The event also roped in prominent names such as Adidas, Pepsico, Aramco, Razer, and many more global brands as official sponsors.

    The Esports World Cup’s magnitude is expected to surpass these numbers, providing high visibility and prestige to Indian athletes participating in the tournament. This will undoubtedly lead to attracting more investments from sponsors, legacy brands, and venture capitalists, which will bolster Indian players and the community.

    “Esports has always transcended borders and united passionate gamers from around the globe. With the announcement of the Esports World Cup in Saudi Arabia, the Indian Esports ecosystem is on the verge of a transformative journey. The tournament will not only serve as a platform for our incredibly talented players to showcase their skills on the world stage but also foster international collaboration, promote the growth of Esports in India, and inspire a new generation of gamers to chase their dreams. The Indian Esports community is ready to make its mark and this opportunity is the catalyst we’ve been waiting for. Let’s rise, break boundaries, and redefine what it means to be a part of the global Esports family,” stated S8UL co-founder and founder & CEO of 8Bit creatives Animesh Agarwal aka 8Bit Thug.

    Esports in India has witnessed remarkable growth in recent years, with notable achievements in international competitions. In the Asian Games 2022, the nation fielded a historic 15-member contingent, competing in titles like DOTA 2, Street Fighter V: Champion Edition, League of Legends, and EA Sports FC Online. Prior to that, Esports also made an appearance at the Commonwealth Esports Championships in Birmingham 2022 where India’s DOTA 2 team even clinched a remarkable bronze medal.

    In the 141st session of the International Olympic Committee (IOC) held in Mumbai recently, IOC President Thomas Bach announced their plans regarding the creation of the Olympic Esports Games. With Saudi Arabia’s commitment to the Esports World Cup, India’s Esports talents will have another global platform to showcase their skills.

    Mayank Prajapati aka MiKeYROG, who represented India in Street Fighter V: Champion Edition at the recently concluded Asian Games 2022 also expressed his feelings regarding the tournament saying, “As an Esports athlete, I see this as a window of opportunity for every gamer across India to proudly represent the country and make a name for themselves on the global stage. Much like in traditional sports World Cups where previously lesser-known athletes rise to prominence and lead their nation to glory, this could be the moment for Esports athletes to shine. The Esports World Cup has the potential to motivate Indian players to push their limits in various titles, thus expanding the talent pool and propelling the entire sector to newer heights.”

    In conclusion, the Esports World Cup could serve as a stepping stone for India to solidify its place on the world Esports map.

  • Jharkhand Women’s Asian Champions Trophy Ranchi 2023 to be broadcast live on Sony Sports Network

    Jharkhand Women’s Asian Champions Trophy Ranchi 2023 to be broadcast live on Sony Sports Network

    Mumbai: Hockey fans get another chance to watch the Asian Games Bronze Medalist Women’s Hockey team in action as the leading sports broadcaster, Sony Sports Network, is the official broadcaster and Sony LIV is the official streaming partner of the Jharkhand Women’s Asian Champions Trophy to be held in Ranchi from 27 October 2023 to 5 November 2023.

    The continental tournament will feature India alongside Japan, China, Malaysia, Korea and Thailand and will entail a total of 20 matches. The tournament will start with a match between Japan and Malaysia on 27 October 2023, from 4:00 pm IST onward while the Indian Women’s Hockey Team under the able leadership of Captain Savita and her deputy Deep Grace Ekka will play their first game against Thailand on 27 October 2023, from 8:30 PM IST onward. With Asian Games Gold medalist China also in the fray, the Indian team will vie for a stronger show in their backyard and lift the trophy for the first time since 2016.  

    Sony Pictures Networks India chief revenue officer – distribution & International business and head – Sports business Rajesh Kaul: “After the medal-winning performance of our women’s team at the Hangzhou, Asian Games, it gives us immense pleasure that we are getting another opportunity to bring high-octane field-hockey action to the fans with the best from Asia battling it out for glory at the Women’s Asian Champions Trophy and that too in India. We are looking forward to a successful tournament and hope that we will be able to attract a new set of fans to the sport.”

    Hockey India president Padma Shri Dr Dilip Tirkey: “We are delighted to have Sony Sports Network as the official broadcaster for Jharkhand Women’s Asian Champions Trophy Ranchi 2023. The women’s team has had a successful campaign in Hangzhou 2022 Asian Games winning the bronze medal and will continue to strive for better in this tournament. Hockey fans will be delighted to watch leading Asian countries vying for top honours in this tournament and with Sony Sports Network on board, we urge everyone to watch our team fight for glory.”

    With its commitment to bringing some of the best action from the Indian sporting arena, Sony Sports Network continues to showcase some of the leading international action featuring Indian athletes after the Asian Games with the Women’s Asian Champions Trophy.

    Watch all the action from the Jharkhand Women’s Asian Champions Trophy Ranchi LIVE on the Sony Sports Network and Sony LIV from 27 October 2023, 4:00 pm IST onward.

    For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to our YouTube channel.

  • Matrix Fight Night announces multiple sponsors for MFN 13

    Matrix Fight Night announces multiple sponsors for MFN 13

    Mumbai: Matrix Fight Night is set to host its 13 editions on 28 October at Noida Indoor Stadium with Sanjeet Budhwar in line to defend his Featherweight title against Shyamanand in what promises to be a thrilling main event. Darkhanbek Ergeshov will also defend his Welterweight title against India’s Jason Solomon in the co-main event. Ahead of the fight night, Matrix Fight Night announced a number of sponsors for MFN 13, onboarding AIO media solutions as the associate partner for the upcoming edition along with; Build Prowl Supplements, USI Universal, Motherland Hospital Noida, Crowne Plaza Greater Noida, Knack Beverages, MMA Matrix Gym, and BHI Fitness.

    BUILD.Prowl CEO  Soumava Sengupta said, “BUILD. Prowl is proud to be the Nutrition Partner of the MFN event. MFN is doing a fantastic job of promoting MMA in India. MMA is a highly skilled sport that requires athletes to be in their prime as far as fitness is concerned. BUILD. as a brand is designed to be the architect of fitness. Our brand ambassador Tiger Shroff really embodies this brand philosophy. Our BUILD. PROWL range of products brings to the Indian consumers high quality, Informed Sport certified, delicious tasting, affordable products that help them build their own fitness goals. Just like MFN brings to India the finest of MMA. So, this partnership is committed to bring Indian audiences the best of experiences that global audiences get.”

    MFN 13 have also onboarded Crowne Plaza, Greater Noida, as the hospitality partner and they will host the MFN team upon their arrival.

    Speaking on the partnership, Crowne Plaza Greater Noida general manager Sharad K. Upadhyay,, said, “We are delighted to announce that Crowne Plaza Greater Noida is once again joining hands with MFN for the second time, reaffirming our commitment to supporting the world of sports. As a hotel that prides itself on offering exceptional hospitality, we find immense joy in aligning with organizations that share our passion for excellence. We look forward to another successful collaboration with MFN, and together, we aim to elevate the sports industry to new heights.”

    Matrix Fight Night 13 will take place at the Noida Indoor Stadium, Sector 21, on 28 October and will be live-streamed on Disney+Hotstar from 6 PM IST, with a massive live audience expected to be at the show.

  • Consumer tech brand ACwO and India’s Football Team Captain Sunil Chhetri join forces

    Consumer tech brand ACwO and India’s Football Team Captain Sunil Chhetri join forces

    Mumbai: India is playing and winning in every sector, whether it is development, economy, sports, or space; India is on a different level in every field. Now betting big on India’s digital and overall growth, especially among Gen Z and young adults, Sunil Chhetri, Captain of the Indian Football Team, now teams up with a new audio brand ACwO. Launched as a proud Made In India brand, ACwO aims to empower and elevate consumers’ lifestyles, powered by innovative technology. Honouring Sunil Chhetri’s iconic number 11 jersey, ACwO is gearing up to introduce an extraordinary lineup of 11 TWS earbuds, each boasting more than 11 remarkable features including environmental noise cancellation, equaliser modes, lag-free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology, snug fit, and more. These earbuds have been designed to resonate with the dedication and spirit of Sunil Chhetri, making this range truly iconic as Number 11. Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.

     

     

    Making its presence felt, Sunil Chhetri’s support and the resounding proclamation of ‘Ab India Khelega’ underlines his belief in the potential of Indian originality, positioning ACwO as a significant milestone in his journey as a proud brand ambassador of both India’s growth and innovation. Together, ACwO and Sunil Chhetri are set to rewrite the narrative of ‘Ab India Khelega’ promising a brighter and technologically advanced future for consumer lifestyle.

    Launched as a D2C brand, ACwO stands for creative brilliance and aims to reshape the smart gadgets and accessories landscape while contributing to India’s GDP. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle. With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Sunil Chettri’s popularity and fan base.

    Speaking on the launch, the Captain of the National Football Team, said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”

    With a focus on innovation and quality, ACwO envisions India as a global hub of creative-tech excellence. Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.

  • India’s eFootball ace Hemanth Kommu qualifies for Global Esports Games 2023

    India’s eFootball ace Hemanth Kommu qualifies for Global Esports Games 2023

    Mumbai: Showcasing his gaming prowess against the continent’s best athletes, Hemanth Kommu (peshemak7) produced scintillating performances to prevail in the Asian qualifiers and secure his spot at the prestigious Global Esports Games (GEG). With South Asia having only two slots for the GEG 2023, Kommu performed to the best of his abilities to emerge as one of the representatives from the region.

    In a dominating journey towards qualification, the Indian Institute of Technology (IIT) alumnus clinched impressive victories against Bangladesh (2-0), Maldives (2-1), Nepal (2-0), and Sri Lanka (2-0) in the best-of-three matches. The 26-year-old’s only defeat came against Pakistan in a closely contested 1-2 loss.

    Expressing his excitement about the qualification, Hemanth Kommu commented, “I am thrilled and honoured to have secured a spot at the Global Esports Games 2023. The Asian qualifiers were intense, but I was able to secure qualification with my dedication and relentless practice. This will be the second consecutive year that I will be representing India at the tournament and I hope to achieve a podium finish this time. I am grateful to the ESFI for their support and hope to make our country proud in Riyadh.”

    Kommu secured his qualification to the Asian qualifiers after being crowned champion of the National Esports Championships (NESC) 2023 organized by the Esports Federation of India (ESFI). The high-voltage qualifiers witnessed the participation of India’s 18 eFootball 2023 athletes, including the country’s representative at the recently concluded World Esports Championships 2023, Ibrahim Gulrez.

    “We would like to congratulate Hemanth Kommu for his outstanding performance in the Asian qualifiers and for securing a spot at the GEG 2023. Being a well-renowned name within the eFootball 2023 landscape, we believe his journey will inspire the country’s next generation of athletes to excel in the title. We look forward to Hemanth’s performance on the global stage and are confident that he will bring laurels to the nation,” said The Esports Federation of India (ESFI) director and Asian Esports Federation vice-president Lokesh Suji.

    One of the country’s top sports and Esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as its official communication partner.

    The Global Esports Games 2023, a flagship event of the Global Esports Federation will be staged in Riyadh in the Kingdom of Saudi Arabia from December 12-17, 2023. The global, multi-title Esports competition will feature four major titles: DOTA 2, Street Fighter, eFootball 2023, and PUBG Mobile, and will witness the participation of over 950 athletes hailing from more than 100 nations and territories across the globe.

    Alongside Kommu, India’s Street Fighter 6 athlete Mayank Prajapati (MiKeYROG) also came close to securing a spot in the Global Esports Games but narrowly missed out on the qualification. Mayank, who recently represented India at the Asian Games 2022 in Street Fighter V: Champion Edition, won three of his five games in the qualifiers and missed out on the global finals only by two points.