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Category: Sports

  • Gulf Giants unveil power-packed squad for DP World ILT20 season 2

    Gulf Giants unveil power-packed squad for DP World ILT20 season 2

    Mumbai: Gulf Giants, the defending champions of DP World International League T20 (ILT20), have today announced their star-studded squad for the upcoming second season. With a perfect blend of experience and youth, the Gulf Giants are geared up to dominate the league and defend their DP World ILT20 championship. The Adani Sportsline owned-franchise has announced Andy Flower as the team’s Head Coach for the upcoming season, which will be led by England batter James Vince.

    After meticulous planning and scouting, Gulf Giants has announced the signing of new players such as Afghanistan spinner Mujeeb-ur-Rahman along with the likes of T20 sensation Dominic Drakes. The newly-signed players will be complemented by a power-packed squad combination featuring T20 maestros Shimron Hetmyer (West Indies), Chris Jordan (England), Chris Lynn (Australia), and Carlos Brathwaite (West Indies), to name a few.

    Flower, arguably Zimbabwe’s greatest cricketer, has forged a successful coaching career since his retirement in 2003, capped by the title run at the 2010 men’s T20 World Cup with England. He has since worked with the Afghanistan men’s national team as well as franchise teams at the IPL, the PSL, the CPL, and in the Abu Dhabi T10 tournament.

    Starting 19th January, 2024, the DP World ILT20 defending champions – Gulf Giants will be facing Sharjah Warriors. Cricket fans can watch this only-global T20 league on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5. All single header matches will be broadcast Live at 8 PM India prime time, starting with the pre-match presentation at 7:30 PM. The afternoon match on the double-header’s day will start at 4:00 PM.

    Speaking on the announcement, Gulf Giants’ head coach Andy Flower said, “As we gear up for the upcoming season of International League T20, the Gulf Giants are focused on defending our ILT20 title with a pragmatic approach. Undoubtedly, a pinnacle of T20 competitiveness on the global stage, this tournament features the participation of top-tier players, making it truly a standout event on the international cricket calendar. Taking forward the learnings from the inaugural season, we have strategically enhanced our squad with valuable additions, including Mujeeb-ur-Rahman and Dominic Drakes, while also retaining key players such as Shimron Hetmyer, Chris Jordan, Chris Lynn, and Carlos Brathwaite, who played crucial roles in our previous success. Our goal is straightforward – to build on past achievements and skilfully navigate the challenges of the new season.”

    Australian cricketer, and hard-hitting right-hander Chris Lynn said, “It gives me immense pride to be part of Gulf Giants squad, together we are determined to replicate the successful run of the inaugural season. As defending champions of one of the world’s toughest T20 leagues, I am confident about the team’s ability to perform well in the upcoming season. It’s always a great experience sharing the dressing room with cricketing greats of the modern game, look forward to contributing to the team’s success.”

    Adani Sportsline spokesperson, chief business officer Sanjay Adesara said, “As we unveil our squad for the upcoming season of the International League T20, we are optimistic about the team’s ability to build upon the success achieved in the event’s inaugural season. With Andy Flower leading our coaching staff, we believe that the assembled squad is robust, and the players will have the opportunity to develop their skills under his guidance. We trust that Flower’s mentorship will also contribute to aligning our players with our vision of connecting and engaging with cricket enthusiasts worldwide. The International League T20 has solidified its standing as the world’s second-most-watched T20 extravaganza. Its widespread global viewership, facilitated by the extensive distribution network of ZEE, adds to its prominence and is set to become ‘bigger and better’ in years to come. We appreciate the unwavering support of our fans, whose consistent support has been a driving force for us, and look forward to hosting them once again.”

    For the full list of newly-signed an retained players refer to the list below:

    Retained Players Newly-Signed Players
    James Vince (England) Mujeeb-ur-Rahman (Afghanistan)
    Chris Jordan (England) Dominic Drakes (West Indies)
    Shimron Hetmyer (West Indies) Jamie Smith (England)
    Jamie Overton (England) Jordan Cox (England)
    Chris Lynn (Australia) Usman Khan (Pakistan)
    Aayan Afzal Khan (United Arab Emirates) Mohammad Zohaib Zubair (UAE)
    Richard Gleeson (England) Saurabh Netravalkar (United States of America)
    Carlos Brathwaite (West Indies) Karim Janat (Afghanistan)
    Rehan Ahmad (England)  
    Gerhard Erasmus (Namibia)  
    Sanchit Sharma (United Arab Emirates)  

    The 34-match event will be played at the three iconic UAE venues – Abu Dhabi, Dubai and Sharjah – starting 19 January 2024 to 17 February 2024. The truly international league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Dubai Capitals (Adani Sportsline), Dubai Capitals (Reliance Industries), and Sharjah Warriors (Capri Global).

  • Star Sports lines up new ‘Believe’ story

    Star Sports lines up new ‘Believe’ story

    Mumbai: In the realm of sports storytelling, Star Sports – India’s leading sports broadcaster – soars to new heights with its flagship ‘Believe’ series. This trailblazing series, driven by the innate desire of fans for contextually relevant original programming, has become a resounding show of celebrating hero moments, and demonstrating to fans that anything is achievable; inspiring them to believe. The inaugural episode, ‘Believe – A Diwali Miracle’ featuring cricketing virtuoso Virat Kohli, received immense love as 73 million viewers tuned in on television to watch the two-part inaugural story, and over 11.2 million views were garnered on Star Sports’ social handles (YouTube and Facebook) for the show. The show was also aired in the UK, US, Canada, Middle East, South Africa, and Southeast Asia.

    Speaking on the success of the first episode of the ‘Believe’ series, a Star Sports spokesperson said, “The phenomenal success of the ‘Believe’ series serves as a powerful testament to fans’ appetite for relevant original programming. At Star Sports, we firmly believe in the transformative power of high-quality content-content that not only entertains but also inspires and forges a profound connection with fans on a deeper, more meaningful level. It reinforces our commitment to delivering narratives that resonate globally and transcend the conventional boundaries of sports broadcasting.”

    Beyond the impressive numbers, the ‘Believe’ series stands as a testament to providing athletes with a voice to share their journeys, offering fans a glimpse into their minds, and inspiring the next generation of sports stars. This trailblazing series, driven by the innate desire of fans for contextually relevant original programming, has become a resounding show of celebrating hero moments, and demonstrating to fans that anything is achievable; inspiring them to ‘Believe’. Building on the momentum, the upcoming episode will feature KL Rahul detailing his remarkable comeback from a point where walking seemed impossible to becoming India’s wicketkeeper for the World Cup, returning stronger than ever before to be the point of difference in India’s enthralling campaign. The feature will air after the first Test match between South Africa & India on the Star Sports Network.

    KL Rahul in his inspirational interview in the ‘Believe’ series delved into how he kept the noise out and coped with the criticisms during his lowest periods, he said, “You can’t really change people. You’re allowed to say what you feel, and a lot of it at that time felt more hurtful than it actually was probably. Now looking back, I feel I could have looked at it very differently, but also a lot of it has to do with where you are personally. I wasn’t in a great space mentally at that time to take that kind of criticism.”

    The series also highlights the inner Belief that lies within KL Rahul as he continues his journey, he said, “There’s always been something within me from a very early age, a voice or an energy that always felt right. Like I always felt I was in the right direction. As always, I am very grateful that I picked a career path that I really enjoy, and I wanted to do. So, every time I find myself in a position like Oh, what am I doing? Why am I going through these injuries? Or why are so many people criticizing me? I always go back to thinking that this is what you wanted to do, so it’s a part of your game. I believe that it’s all part of the journey, and you need to take the good and the bad in a very balanced way. And it’s all part of an individual’s growing and journey to getting stronger as a person. And as you get stronger as a person, it reflects on what you do professionally.”

    The ‘Believe’ series will follow this with tales of other heroes like Hardik Pandya and Rishabh Pant, and fans can anticipate more first-hand accounts through the year of world class athletes who have charted the arduous paths that have led them to the pinnacle of sports excellence. Star Sports’ ‘Believe’ series is not just a show; it’s a celebration of resilience and triumphs, showcasing the indomitable spirit of India’s champions across sports with a new feature every month.

    Catch KL Rahul in action as he features on Star Sports and Disney+ Hotstar special “Believe” show on 28 December, 2023, 9 pm onwards.

  • U Mumba’s valuation soars 60 per cent with eight new sponsors in PKL season 10

    U Mumba’s valuation soars 60 per cent with eight new sponsors in PKL season 10

    Mumbai: U Mumba, backed by eight brands, has garnered maximum sponsorship with a valuation increase of 60 per cent in the latest edition of the Pro Kabaddi League. Amassing these sponsorships is a testament to the growing stature of Brand U Mumba and the strong appeal and vision that the Mumbai team has in Kabaddi across India.

    U Mumba had signed top sports news portal Melbat Live as its title partner and has partnered with Macho Hint as it’s powered by Partner, a millennial and Gen Z-focused brand in the innerwear category which is a sub-brand category from the stables of the renowned brand, Macho.

    For the associate partner category, U-Mumba has onboarded six brands led by Rajdhani Besan, pioneers in producing agro-food products in India, along with pioneering construction firm Je & Vee Infrastructures, and internationally acclaimed beauty, skincare, personal care, and cosmetic products manufacturer Vi John.

    Great White Electricals, innovators in the home electrics space, the Indian Public Sector Bank, Bank of Maharashtra, and the well-renowned footwear brand, Abros Shoes are all also donning the Mumbai colours in Season 10.

    U Mumba CEO Suhail Chandok commented on the team’s high marketability, saying, “We are thrilled to welcome some new distinguished partners & the return of a couple too, to the U Mumba family. United by a shared vision of the brand’s identity, values, offerings, and success, we are confident that we will be able to elevate and inspire brand loyalty for U Mumba to new heights. We have a strong vision in place for the growth we want to see for our team and the trust placed in us by these esteemed brands is a testament to the value we have meticulously built over the years, showcasing the power of brand recognition. Our Indian sport of Kabaddi has truly taken the world by storm and continues to be a trusted vehicle for brands that need a targeted platform to reach a massive consumer base that is pan-India.”

    U-Mumba has also forged collaborations with 92.7 Big FM; Nivia, a noteworthy homegrown sports brand; Swades Foundation, a premier NGO in Mumbai; Fast&Up, a foremost nutrition provider and Baller Athletik, India’s pioneer in energy-enhancing transformative clothing as promoting partners for the season.

    According to the ‘India Sports Sponsorship Report 2023’ by GroupM, Sports Sponsorship in India recorded a figure of Rs 5907 Cr ($Mn 748) in 2022 with a growth of 105 per cent. Emerging sports witnessed an overall revenue of Rs 1503 Cr ($Mn 190), which in YoY terms represents an incremental value of Rs 829 Cr ($Mn 104).

    U Mumba is set to take on Telugu Titans next in their Pro Kabaddi League match in Noida on the 30 of December before the Pro Kabaddi caravan moves to Mumbai for U Mumba’s Home leg starting on the 5 of January.

    Broadcast Audience Research Council (BARC) India stats showed the opening weekend of PKL Season 10 alone witnessed 80.1 million viewers, clocking a 32 per cent increase from the 2022 season, with consumption increasing by 27 per cent to 2.7 billion minutes over just the first four matches.

  • Gujarat Giants announced partnerships for 10 Season Pro Kabaddi League

    Gujarat Giants announced partnerships for 10 Season Pro Kabaddi League

    Mumbai: Gujarat Giants owned by Adani Sportsline, is one of the Pro Kabaddi League teams. The team which is based out of Ahmedabad has welcomed on board their official partners for the landmark 10 season of the Pro Kabaddi League.

    The official partner’s logos will be on the Gujarat Giants’ jersey for the season with ACC Limited prominently featuring as the front logo partner. That apart, Fortune Foods takes up their spot on the back of the jersey and the shoulders.

    The jersey’s right sleeve proudly showcases the Poojara Telecom logo followed by the Adani Group logo, while the left sleeve highlights the Dafa News logo.

    League11, a fantasy sports platform, secures the rights to display its logo on the team’s shorts. Additionally, the Shiv Naresh, who are among the most sought-after sports apparel organisations in the country, will have their logo on the nape of the jersey.

    Speaking on the partnership, Adani Sportsline CBO Sanjay Adesara said, “We are thrilled to welcome all our sponsors on board. Their belief in the Gujarat Giants’ potential and our shared passion for kabaddi fortifies our determination to excel in the upcoming Pro Kabaddi League 2023. These partnerships bring a promise of continued support for the Gujarat Giants family, and we are keen to ensure that it stands the test of time.”  

    Ajay Kapur, ACC Cement opened up about the collaboration CEO stating, “This partnership is a fusion of tradition and ambition, a synergy of two brands with the same passion and a common goal of nation building. We believe that this partnership is a beacon of the united pursuit of excellence and a symbol of the enduring bond between the two strong teams. Together, we will embark on a journey of transcending boundaries, breaking barriers, and empowering our youth.”

    Poojara Telecom director Rahil Poojara said, “We are excited to partner with the Adani Sportsline-owned Gujarat Giants team and support their journey in the Pro Kabaddi League season 10, Kabaddi is a great sport that promotes teamwork, agility, and fitness. We believe that this partnership will help us connect with our customers and promote healthy living in Gujarat. Kabaddi holds a special place in the hearts of millions of Indians, and we believe in the power of sports to bring people together. This collaboration not only strengthens our commitment to the community but also allows us to connect with a diverse audience across the nation.”

    These partnerships between the brands and Gujarat Giants signify a mutual commitment to the Indian kabaddi sports ecosystem. The ongoing 10 season of the Pro Kabaddi League, one of India’s premier tournaments, continues to captivate audiences with action-packed matches among 12 talented teams, who are battling it out for the title

    The 10 Pro Kabaddi League had begun in Ahmedabad, with the Gujarat Giants emerging as the best team in the first leg of the tournament. The Gujarat Giants have previously made the finals of the Pro Kabaddi League twice, and with Captain Fazel Atrachali and coach Ram Mehar Singh, will be hoping to land the elusive title in this season. 

  • Indian Esports: Reflecting on a historic year, Outlook for 2023

    Indian Esports: Reflecting on a historic year, Outlook for 2023

    Mumbai: The year 2023 has been defined by a multitude of key events and accomplishments for Indian Esports. The ‘Leveling up: State of India Gaming FY’23’ report by Lumikai in collaboration with Google states that India was home to 568 Mn gamers in FY23. The country’s gaming market hit $3.1 Bn in FY23 and is projected to reach $7.5 Bn by FY28, growing at a CAGR of 20 per cent.

    The Indian contingent’s participation in the Asian Games 2022, where Esports debuted as an official medal sport, and the remarkable fifth-place finish secured by the League of Legends team emerged as the year’s crowning achievement that showcased the nation’s Esports prowess on the international stage. S8UL, India’s premier Esports organization, added to this triumph by winning the first-ever ‘Global Impact on Mobile Gaming’ at the MOBIES Awards as well as the ‘Content Creator of the Year award at the Global Esports Awards 2023.

    8Bit Creatives and S8UL founder and CEO Animesh Agarwal aka 8Bit Thug reflected on these milestones, stating, “The recognition on the global stage including our country’s talented contingent competing at the Asian Games 2022 and S8UL achieving unprecedented success elevated the industry’s status. The stigma surrounding gaming as a career choice has dissipated, opening new opportunities for aspiring gamers and legitimizing Esports as a viable and respected profession.”

    The year also witnessed a transformative influx of brands into the Esports ecosystem, with notable examples such as IQOO SOUL’s historic title sponsorship with Team SOUL. Animesh Agarwal highlighted the significance, saying, “The increasing involvement of non-endemic brands, their entry into the gaming space, and the rise of official tournaments have reshaped the industry’s landscape. IQOO SOUL’s title sponsorship with IQOO highlights the expanding horizons of Esports sponsorships with brands across all domains. The influx of non-endemic brands brings both financial support and broader visibility to gaming creators, organizations, tournaments, and other Esports events.”

    The amendments made to the Information and Technology (IT) Act by the Indian government played a pivotal role in distinguishing Esports from real money gaming (RMG). This recognition provided legitimacy to the sector, leading to increased sponsorships and investments.

    States like Madhya Pradesh, Bihar, and Uttar Pradesh have also taken proactive steps, with initiatives such as the country’s first esports academy and tournaments. Educational institutions have also embraced Esports with the inclusion of Esports in the curriculum.

    Sharing his thoughts on these developments, the Asian Esports Federation (AESF) director of Esports Federation of India (ESFI) and vice-president Lokesh Suji commented, “The future of Esports is exceptionally bright in India. Through the consistent efforts of ESFI, the Indian government officially recognized Esports as a multi-sport event and categorized it under the Ministry of Youth Affairs and Sports in December 2022. Beyond official recognition, infrastructure development is a critical factor for the sustained growth of the Esports industry. The initiatives by our government and numerous states have laid the groundwork for potential financial backing and infrastructure growth in the coming years. Esports now proudly stands alongside the traditional sports of the country, attracting more players and sponsors to the industry.”

    After its temporary hiatus, the triumphant return of Battlegrounds Mobile India (BGMI) this year was an instrumental factor for the Indian Esports industry. Emphasising resilience and growth, Alpha Zegus founder & director Rohit Agarwal noted, “Content solutions have been our top priority in 2023, and it has been an incredible year for us. Titles like BGMI had a comeback that boosted the Esports industry by more than 4x factor, while publishers like RIOT took serious efforts and made massive investments into the Indian gaming space. In numbers, we generated more than 400 pieces of quality content for our partners and saw a 300 per cent growth in content solutions as compared to 2022. In 2024, our efforts are going to continue towards content solutions and experiential marketing, expanding our base to different regions, and bringing more quality to our work.”

    As Esports continues its ascent as a global phenomenon, the inaugural Esports World Cup 2024 and the entry of streaming giants like Netflix and YouTube into gaming signal a revolutionary shift for Indian esports in the upcoming year. The convergence of these factors coupled with other trends promises a dynamic and transformative year ahead.

  • Punit Balan’s Mumbai Khiladis bags Rs 8.30 crore sponsorships for Ultimate Kho Kho Season 2

    Punit Balan’s Mumbai Khiladis bags Rs 8.30 crore sponsorships for Ultimate Kho Kho Season 2

    Mumbai: Mumbai Khiladis, the powerhouse team owned by Punit Balan Group (PBG), has roped in five major sponsors for the ongoing Ultimate Kho Kho Season 2. With this major brand handshake, the franchise has garnered a combined sponsorship amount exceeding Rs 8.30 crores which reflects the growing popularity and commercial appeal of indigenous sports such as Kho Kho in India.

    Mumbai Khiladis will witness a prominent sports news portal, 1XBat join as the title sponsor for the team and the logo will prominently feature on the front of their jersey.

    Mylab Discovery Solutions Pvt Ltd, a leading dynamic biotechnology company based out of Pune has come on board as the Powered by Sponsor and will be featured on the back of the team’s jersey.

    Generic Engineering Construction and Projects Ltd, a BSE and NSE-listed prominent construction company and pharmaceutical distribution company, Pharm Deal, Pune will act as the team’s associate sponsors, their logos will feature on the jersey sleeves. Additionally, the well-renowned private aviation company, Jet Fleet Aviation, has also joined forces with the team as an associate sponsor, with its branding being positioned at the nape of the neck.

    Expressing his enthusiasm for the enormous sponsorship that Mumbai Khiladis have secured with a record-breaking value PBG chairman & managing directorPunit Balan stated, “The significant sponsorship that we have secured is a testament to the meteoric rise as well as the interest that non-cricketing sports in this country are generating. Moreover, it also highlights the burgeoning and untapped potential that traditional games like Kho Kho have. Ultimate Kho Kho has been able to propel this homegrown sport to becoming a mainstream sports league and among the top three in India by engaging with a target audience cutting across the hinterland as well as urban India. We are confident this is just the beginning and Mumbai Khiladis will be a flag bearer in promoting the sport and being a catalyst in its continued growth not just in India but globally.”

    Showcasing its commitment to the development of sports in the country, the Punit Balan Group (PBG) has already invested in nine sporting leagues across India and globally. They also support nearly 60 budding sports talents pan India. The sponsorship amount received by Mumbai Khiladis marks a significant milestone not just for the team but also for the league, Ultimate Kho Kho, which is just in its second season and sets a new standard for indigenous sports leagues in India.

    “The Punit Balan Group has always believed that investing in non-cricketing sports is the key to sustainability, and our values closely align with those of our sponsors. With a shared vision to uplift indigenous sports, we are dedicated to contributing toward creating a sustainable ecosystem for non-cricketing sports to prosper in India,” added Punit Balan.

    According to the ‘India Sports Sponsorship Report 2023’ by GroupM, Sports Sponsorship in India recorded a figure of INR 5907 Cr ($Mn 748) in 2022 with a growth of 105 per cent. Emerging sports witnessed an overall revenue of Rs 1503 Cr ($Mn 190), which in YoY terms represents an incremental value of INR 829 Cr ($Mn 104).

    Mumbai Khiladis, comprising standout talents including Captain Aniket Pote, defender Pritam Chougule and all-rounder Subhasis Santra, will face the Gujarat Giants in their second match of the season today on 26 December.

    Promoted by Amit Burman in collaboration with the Kho Kho Federation of India, Ultimate Kho Kho Season 2 is taking place at the Jawaharlal Nehru Indoor Stadium in Cuttack, Odisha with live coverage on Sony Sports Network’s channels and live streaming on Sony LIV daily at 7 PM onwards. 

  • Skyesports announces 2024 CS 2 roadmap with six global IPs and $1 million prize pool

    Skyesports announces 2024 CS 2 roadmap with six global IPs and $1 million prize pool

    Mumbai:  Skyesports, South Asia’s leading esports tournament organiser, has unveiled its highly anticipated 2024 roadmap for Counter-Strike 2, one of the most competitive games worldwide. Next year, the company has revealed six global IPs for the game with a cumulative prize pool of $1 million. These events will feature a mix of international and Indian teams and will happen as LAN events in the country and internationally.

    Skyesports’ commitment to Counter-Strike 2 comes after it hosted India’s first-ever franchised esports league with a prize pool of more than $240,000, the Skyesports Masters, earlier this year with an on-ground final in Bangalore, India. After the positive reception and success of the league, Skyesports has announced a deeper roadmap for the year.

    Commenting on the newly unveiled roadmap Skyesports founder and CEO Shiva Nandy, said, “Since the release of Counter-Strike 2 earlier this year, the game is getting more popular than ever, presenting us with exciting opportunities to invest in the space. Our 2024 roadmap has been planned with a focus on fostering talent, global expansion, and ensuring sustainability for participating teams. We have five global IPs planned, offering a total prize pool of $1 million, all happening in person. Notably, three of these tournaments will take place in India, showcasing global esports talent and introducing the electrifying world of Counter-Strike esports to a broader audience.”

    To kick off the roadmap, the Skyesports Grand Slam will happen from March 14 to 18 with a $50,000 prize pool.  Next up, the franchised esports league, the Skyesports Masters is set to make a return with a huge $350,000 prize pool in May 2024. Following the high-stakes action in the franchised league, Skyesports will bring back the longest-running homegrown esports IP in India, the Skyesports Championship, for an electrifying sixth edition in July 2024 with $150,000 on the line.

    Besides Indian teams, these tournaments will feature international organisations and will happen as an on-ground live event in India, bringing global talent to the country. Skyesports will be unveiling the exact venues at a later date.

    Following these tournaments, Skyesports will host the $150,000 Skyesports Souvenir in Colombo, Sri Lanka with teams from India, Europe, and North America.

    In October 2024, Skyesports is set to introduce a new and ambitious global esports IP, the Skyesports Global Tour. For its inaugural edition, the tournament will take place in Bangkok, Thailand with a $250,000 prize pool. Embodying a truly global esports IP, the tournament will feature qualifiers taking place in India, Europe, North America, and Southeast Asia.

    To close off the year, the Skyesports India vs Pakistan Series is set to take place in December 2024 in Abu Dhabi, UAE. This epic showdown will pit the best teams from each country in an epic showdown for the bragging rights and a share of the $50,000 prize pool. 

    Additionally, the roadmap will happen in continuation with top teams from the previous IP getting invited to the next tournament. This has been done to ensure that top teams have more stability to focus on elevating talent instead of playing through the qualifiers each time.

    Adding on the 2024 roadmap, Skyesports head of global business partnerships Sashank Bhandaru said, “As we move towards a truly global esports calendar for Counter-Strike 2 with tournaments throughout the year, we are looking forward to partnering with our existing anchor brands and working closely with new ones. Our roadmap has been planned to pave the way for long-term associations, bringing stability and investment to the Counter-Strike scene in India and beyond.”

    Besides these five global esports IPs, Skyesports will also support grassroots-level collegiate and cafe events for Counter-Strike 2 in India with monetary and infrastructural support.

    The summary of the Skyesports Counter-Strike 2 Roadmap in 2024 is as follows:

    1.   Skyesports Grand Slam: March 14 to 18 ($50,000) – India

    2.   Skyesports Masters 2024: May 13 to 19 ($350,000) – India

    3.   Skyesports Championship 6.0: July 4 to 7 ($150,000) – India

    4.   Skyesports Souvenir: Sept. 13 to 15 ($150,000) – Colombo, Sri Lanka

    5.   Skyesports Global Tour: Oct. 25 to 27 ($250,000) – Bangkok, Thailand

    6.   India vs Pakistan Series: Dec. 20 to 22 ($50,000) – Abu Dhabi, UAE

  • Star Sports garners 28 per cent viewership growth in first 24 PKL matches

    Star Sports garners 28 per cent viewership growth in first 24 PKL matches

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up significant viewership figures building on a strong start at the opening weekend, solidifying its status as the second most popular sport in the country. According to BARC, Star Sports reached an astounding 158 million viewers in the first 24 matches of the tournament, marking an impressive growth of 20 per cent compared to the previous season. The watch time during this period increased by 25% to 12.8 billion minutes compared to the last edition. The broadcaster also witnessed a remarkable growth of 28 per cent in TVR compared to season 9, reflecting the growing interest and enthusiasm among fans for the high-octane action that Pro Kabaddi League delivers.

    A Star Sports spokesperson said, “We are thrilled to witness the overwhelming response and would like to thank fans for their continued love for the sport. Pro Kabaddi League holds a special place in the hearts of millions, and the increasing viewership numbers are a testament to the league’s popularity. The fast-paced matches and nail-biting endings have kept fans on the edge of their seats.”

    The Pro Kabaddi League has become a cultural phenomenon in India, showcasing the indigenous sport at its best and providing a platform for athletes to shine on the national stage. Star Sports Network remains committed to delivering unparalleled sports entertainment, and these remarkable viewership figures demonstrate the unwavering support and passion of the Indian audience for Pro Kabaddi.

    Reach and Watch-time Data for 2+U+R (TV + OOH)

    Ratings on India Urban M15+ AB 

  • Gen Z Superstar Kartik Aaryan: Sony Sports Network’s Football brand ambassador

    Gen Z Superstar Kartik Aaryan: Sony Sports Network’s Football brand ambassador

    Mumbai: Sony Sports Network, the premier destination for football in India, has joined hands with Bollywood’s Gen Z superstar and youth icon – Kartik Aaryan, who is known to be a die-hard football fan, to become their brand ambassador for football. During his partnership with Sony Sports Network, Kartik will be seen promoting Live football action on Sony Sports Network around the year with 900 matches from marquee football tournaments and leagues which include UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup and Roshn Saudi League amongst others.

    Kartik Aaryan who has enthralled audiences with stellar performances on the silver screen is also known for his enthusiasm and fandom for the game of football. His love for the game began at an early age and he is a dedicated Real Madrid fan, the most successful club in the history of the UEFA Champions League.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – Sports Business  Rajesh Kaul:

    “It gives us immense pleasure to announce Kartik Aaryan as the Brand Ambassador of football on Sony Sports Network. Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences.  We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings that includes the live telecast of over 900 football matches and positions Sony Sports Network as the premier destination for football.”

    Kartik Aaryan, Bollywood actor & brand ambassador for Football on Sony Sports Network:

    “I have been an ardent football fan since I was a child and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead from UEFA EURO 2024 to UEFA Champions League, Bundesliga and more. I am excited about the football broadcast calendar which will showcase the best players and teams from across the world. I’m really looking forward to watching my favourite footballers play on the ground and meet them. I can’t wait to share the adrenaline rush in the stadium with other football fanatics and live the madness!”

    Armed with the vision of reaching out to a wider stratum of Indian audiences and bringing them closer to the game, Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik Aaryan will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.

    Film: Every Football Fan is Different

    The film is an ode to the fans of the various football properties on Sony Sports Network, highlighting the broadcaster’s depth of football content. In the film, Kartik is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys. All with one common link between all the offerings: establishing that there is only one destination for all these football fans and that is Sony Sports Network.

    Fans can watch the LIVE coverage of the UEFA Champions League, Bundesliga, Emirates FA Cup, Bundesliga, Roshn Saudi League, UEFA EURO 2024, Europa League, UEFA Conference League, UEFA Nations League, Durand Cup and more on Sony Sports Network.

  • Du Plessis: RCB bolsters bowling at IPL 2024 auction to improve home performance

    Du Plessis: RCB bolsters bowling at IPL 2024 auction to improve home performance

    Mumbai: Royal Challengers Bangalore (RCB) made strategic acquisitions to successfully achieve optimal team balance at the Indian Premier League (IPL) 2024 player auction in Dubai on Tuesday.  

    As RCB executed well-thought-out six bids to shape a strong squad for the upcoming season, skipper Faf du Plessis highlighted that it was a busy time for him and the think tank as they invested a lot of time in developing a comprehensive plan which helped to enter the auction with much more clarity. He said the team’s focus was to pick the players who will perform well at home.

    With a strong nucleus already present in the top order with players like Du Plessis, Virat Kohli, Glenn Maxwell and Rajat Patidar, and having acquired services of all-rounder Cameron Green, who adds excellent depth to the batting, RCB’s focussed approach in the auction saw them securing more strength in the bowling department.

    West Indian aggressive paceman Alzarri Joseph (Rs 11.50 Cr) became the first buy for RCB at the auction. The 27-year-old holds the record for the best-ever bowling figures in the IPL of 6-12 and can be a quality option in death overs. They further added more speed to their attack by picking up New Zealand’s fast bowler Lockie Ferguson (Rs 2 Cr) and England’s Tom Curran (Rs 1.50 Cr).

    RCB also added Indian left-arm pacer Yash Dayal (Rs 5 Cr) and spin all-rounder Swapnil Singh (Rs 20 lacs) to ensure variation in the bowling attack. They bought talented young wicketkeeper Saurav Chauhan (Rs 20 lacs) from Gujarat to complete a 25-member squad. Chauhan made the headlines in the 2023 Syed Mushtaq Ali Trophy when he smashed 18-ball 61.

    Talking about the auction and the selection of players, RCB chairman Prathmesh Mishra said: “RCB is committed to playing a fearless brand of cricket which ranks us among the top global franchises. With the expertise of Mo Bobat and Andy Flower, we aim to foster a bold and dynamic performance culture in the team. The strategic purchases at the auction reflect their meticulous planning and approach. With the strong batting line-up already present, we have now balanced our team with the addition of all-rounders and great bowling options to add fire to the pace unit. Overall, we’ve successfully built a formidable team poised to bring glory in the upcoming season.”

    “After the last season, we felt like we needed to improve at home. One of the things that we did really well was to succeed away from Chinnaswamy. So, we went away and put our heads together and what that look like to be better at home and how can we get better, in what ways can we improve? It’s definitely the auction and the process of the last two months has been solely around planning to be better at home and the type of bowlers and batsmen that will be successful at home,” commented Du Plessis.

    “We spent a lot of time talking about RCB and where we wanted to take the franchise. I think it’s always really important that you do your homework and make sure you look at every area and talk it through. And I feel like our relation, the three of us [head coach Andy Flower and Director of Cricket Mo Bobat], obviously with the help of a lot of the team, Freddie [Wilde] the analyst and [Adam] Griffith the bowling coach, Malolan Rangarajan, (Head of Scouting) and even Rajesh V Menon (VP and Head of RCB), I feel like we are very well-connected leadership group,” he added.

    Head coach Flower is confident about the bowling attack and hopes they play an important role and also said they have a dangerous batting line-up.

    “It’s really a strong top four with Virat [Kohli] and Faf [du Plessis], [Rajat] Patidar and [Glenn] Maxwell. Cameron Green who gives us that power somewhere in that top five. We haven’t decided exactly where he’s going to bat yet, but he gives us that power option somewhere in the top five that is going to be very dangerous. Mohammed Siraj will lead the attack and him being fit and firing is going to be very important. We’ve got some skilful young Indian bowlers there who are going to be growing with us through the season and hopefully playing a really important part for us,” the head coach commented.

    RCB Full Squad for IPL 2024:

    Retained Players: Faf du Plessis, Glenn Maxwell, Virat Kohli, Rajat Patidar, Anuj Rawat, Dinesh Karthik, Suyash Prabhudessai, Will Jacks, Mahipal Lomror, Karn Sharma, Manoj Bhandage, Mayank Dagar (from SRH), Vijaykumar Vyshak, Akash Deep, Mohammed Siraj, Reece Topley, Himanshu Sharma, Rajan Kumar, Cameron Green (from MI).

    New Buys: Alzarri Joseph (Rs 11.50 crore), Yash Dayal (Rs 5 crore), Tom Curran (Rs 1.5 crore), Lockie Ferguson (Rs 2 crore), Swapnil Singh (Rs 20 lakh), Saurav Chauhan (Rs 20 lakh).