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Category: Sports

  • FIVB and Bengaluru Torpedoes join hands to develop volleyball in the region

    FIVB and Bengaluru Torpedoes join hands to develop volleyball in the region

    Mumbai: The Bengaluru Torpedoes Volleyball Academy in India was officially recognised as a Volleyball Centre of Excellence in the country as the FIVB and Bengaluru Torpedoes signed a Memorandum of Understanding (MoU) last week.

    Situated within the esteemed Padukone Dravid Centre for Sports Excellence, the Bengaluru Torpedoes Volleyball Academy will serve as a hub for promoting volleyball, further amplifying its development and outreach endeavours.

    The MoU symbolises a shared dedication to cultivating talent, strengthening grassroots initiatives and enhancing the societal significance of volleyball regionally and globally. The partnership between the FIVB and Bengaluru Torpedoes will also facilitate a range of initiatives, including high-performance and grassroots activities, mass participation programmes, and knowledge exchange and collaborative projects geared towards enhancing athlete development. This will be achieved through quality sports science and medical services, alongside coaching and officiating.

    FIVB head of Technical and Development Steve Tutton expressed his excitement about the collaboration, stating: “We are thrilled to collaborate with Bengaluru Torpedoes Volleyball Academy in our mission to foster volleyball development. Together, we will leverage our expertise to implement innovative programmes and initiatives that will propel the sport to new heights.”

    Vishal Jaison, a spokesperson for Bengaluru Torpedoes, conveyed his enthusiasm for the partnership and commented: “This collaboration with the FIVB underscores our commitment to nurturing volleyball excellence from grassroots levels. By joining forces, we aim to expand opportunities for aspiring athletes and promote volleyball as an inclusive sport for all.”

  • Tata IPL’s biggest TV opening: 17 crore viewers on Disney Star Network

    Tata IPL’s biggest TV opening: 17 crore viewers on Disney Star Network

    Mumbai: Disney Star, the official broadcaster of the TATA IPL has started season 17 of TATA IPL with a record-breaking Opening Day. 16.8 crore unique viewers watched the broadcast of TATA IPL 2024 on Day 1, registering a watch time of 1276 crore minutes – the *highest ever for the opening day of any IPL season.

    The opening day of TATA IPL 2024 on the Disney Star network, for the first time ever, featured eight of the 10 captains for season 17, reflecting on what the tournament has in store for them as well as the potential opportunities and challenges. This unfiltered account of the IPL captains’ expectations made for compelling viewing on opening day.

    Season 17 of TATA IPL, also witnessed the highest-ever peak TV concurrency for an IPL opening day, with 6.1 crore viewers watching the broadcast simultaneously on the Disney Star network.

    A Star Sports spokesperson said, “This is a monumental achievement, made possible by fans’ love for Star Sports and an unwavering commitment of the network to ‘serving fans’. We would also like to thank all our partners and extend heartfelt gratitude to the BCCI for their support of the wide array of initiatives that Star Sports has continually undertaken to grow Cricket and TATA IPL. This growth is a reaffirmation of the incomparable capacity of Live Cricket to aggregate audiences on TV and provides a blockbuster start to the tournament. We will continue to enrich the magic of one of the world’s biggest sporting events to take forward the launch momentum and deliver unprecedented viewership.”

    A star-studded line-up of talent comprising IPL title winners, World Cup champions, reputed coaches and legends from the game presented the Opening Day. It saw Navjot Singh Sidhu return to the commentary box and join India’s World Champions Harbhajan Singh, Irfan Pathan, Ravi Shastri, Sunil Gavaskar and Kris Srikkanth. It witnessed debuts of Steve Smith and Stuart Broad, who join legends Brian Lara, Matthew Hayden, Kevin Pietersen, Jacques Kallis and Dale Steyn in presenting TATA IPL 2024. CSK’s former stars Ambati Rayudu, Murali Vijay, L Balaji and Subramaniam Badrinath along with IPL champions Vinay Kumar and Venugopal Rao were at the forefront of Disney Star’s regional feeds in nine languages.

    The ensemble of 120 cricketers was complimented by national and regional celebrities as well as fan-favourite presenters and content creators, to deliver wholesome entertainment on the opening day.

    The other drivers of the staggering opening day viewership were Star Sports’ high-decibel marketing campaign, innovative programming initiatives and fan activations. The compelling marketing campaign celebrated diverse shades of fandom associated with TATA IPL building anticipation for the start of the tournament while the network’s programming, committed to “serving fans”, delivered content catering to diverse audience cohorts to drive increased engagement.

    The Star Nahi Far initiative which seeks to bring fans closer to their favourite superstars from the world of cricket witnessed incredible turnouts across Mumbai, Bengaluru, Delhi, Kochi, Hyderabad, Kolkata and Lucknow, helping galvanise fans across the country.

    The record-breaking TV viewership on the Opening Day comes on the back of an incredible lead-up to season 17 which attracted more than 24.5 crore unique viewers till a week prior to the start of the tournament.

    Star Sports has also launched TATA IPL in 4K with Atmos sound across major DTH platforms, to deliver enhanced visual delight complimented with an incomparable audio experience.

    Star Sports has also launched a special feed for the differently abled with descriptive commentary and sign language interpretation, for the visually impaired, deaf or hard-of-hearing fans, making this IPL truly inclusive. This is the first time for any marquee sporting event, anywhere in the world to have a LIVE feed for differently abled.

    The runner-up for the Graham Bell award for technology, surprised the nation with introduction of their AI technology which allowed international experts to engage with fans in their local languages.

    Source:

    BARC data
    *Excluding 2020 (COVID Year)

    Watch the thrilling action of the Tata IPL 2024 live on TV on the Star Sports Network from 22 March – 26 May 2024.

  • TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.

    Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth Rs 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs 1 lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.  

    Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”

    Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”

    On day two, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.

    Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

  • Viacom18 gets favorable order on pirated IPL streams

    Viacom18 gets favorable order on pirated IPL streams

    MUMBAI: Viacom18 Media is cracking the whip on illegal streaming of the IPL matches online. It recently received a dynamic+injunction  order from the Delhi high court in its favour restraining six  pirated web sites from showing the most prized cricket tournament globally.

    When a company or an individual receives a dynamic+injunction, it allows it to protect copyrighted work as soon as it is created ensuring no irreparable loss to the authors and owners of the copyrighted work.

    The reason the order was given is because any delays in blocking the rogue signals could lead to severe losses for Viacom18 considering the short duration of the IPL matches.  

    The court directed Viacom18 to communicate the details of crooked websites  to the DoT and MeitY on a real time basis so that they can issue blocking orders as well as to the ISPs so that actions can be taken immediately. It also ordered domain name registrars to lock and suspend the pirating websites and disclose their complete details.

    The bench observed that the current VUCA world of the internet, calls for robust and effective legal remedies with courts being proactive in updating, adapting, and modifying their directions to address  challenges that crop up effectively

  • Sony Pictures Networks India set to become the home to New Zealand Cricket for seven years

    Sony Pictures Networks India set to become the home to New Zealand Cricket for seven years

    Mumbai: Sony Pictures Networks India (SPNI) has acquired the television and digital rights to broadcast and stream all New Zealand-based BLACKCAPS and WHITE FERNS  matches into India and associated territories for the next seven years.

    The landmark deal, from 1 May 2024 to 30 April 2031, will include India’s tours of  New Zealand in the 2026-27 and 2030-31 summers, as well as all other bilateral  Tests, ODIs, and T20Is played in New Zealand during the designated period.

    All matches will be telecast and streamed live across SPNI’s sports channels and will  be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri  Lanka Cricket (SLC).

    Sony Pictures Networks India CEO & managing director NP Singh stated, “We  are thrilled to announce our new partnership with New Zealand Cricket.

    “New Zealand is renowned for its exceptional sportsmanship and strength; it’s one of  the most respected cricket teams globally.

    “It is our privilege to deepen and nurture the bond between this esteemed team and  its passionate fan base in India.”

    Diana Puketapu-Lyndon, Chair of New Zealand Cricket, said it was an exciting time  for both organisations.

    “With world-class sporting tournaments in their portfolio, Sony Pictures Networks  India is one of the premiere sports content providers in India and we look forward to  our association”, she said.

    The BLACKCAPS have enjoyed major success in the recent years, with the inaugural World Test Championship title win in 2021 highlighting their accolades. The men’s team also finished runners-up in the previous T20 World Cup, winning millions of hearts with their spirited display.

    Cricket fans in the Indian subcontinent can look forward to watching the BLACKCAPS in action against cricket heavyweights India, Australia, England and Pakistan among others until the end of the 2031 season.

    SPNI’s chief revenue officer – Distribution & International Business  and Head – Sports Business Rajesh Kaul, welcomed NZC to its stable of cricket content.

    “Our constant endeavour has been to add marquee properties to our sports portfolio.  making us a global muti-sporting arena for audiences in India. Our partnership with  NZC is an important addition to our sports portfolio as the BLACKCAPS have won  the hearts of cricket fans through their fierce competitive spirit and impeccable  sporting behaviour”, said Kaul.

    “We’re looking forward to showcasing some terrific cricket through our seven year  partnership which includes three crucial bilateral series against England, Sri Lanka  and Pakistan in 2024-25 as well two bilateral series featuring the Indian men’s team  in 2026-27 and 2030-31 respectively.”

    New Zealand Cricket (NZC) chief executive Scott Weenink was delighted with the  agreement, noting the partnership was a natural fit, with both organisations sharing  similar values.

    “Sony Pictures Networks India is an aspirational, innovative and forward-focussed  business that prides itself on being efficient and sustainable in a rapidly changing  world”, said Weenink.

    “It puts its consumers first and seeks to be the very best it can be – values NZC  relates to very strongly.”

    NZC GM Commercial Chris Smith said India was a key market for NZC and that the  partnership with SPNI was the result of closely aligned interests.

    “It’s fair to say this is a significant commercial agreement,” said Smith.

    “Sony has a large presence in the Indian market on both linear and digital platforms  and we’re looking forward to a long and mutually beneficial partnership.

    “It’s been a great experience working with the Sony team while finalising these  arrangements.”

    SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25  and 2025-26 seasons. 

  • Adidas creates the world’s first ‘Female Field’

    Adidas creates the world’s first ‘Female Field’

    Mumbai: In the Arab world, many young Arab girls from conventional families grow up believing that sports are not for them. This belief stems from the notion in traditional Middle Eastern society that sports are more suitable for boys and men. Sadly, this mindset has led to a startling statistic: an average of 73 per cent of young Arab girls give up playing sports by the age of 14.

    To challenge this status quo and raise awareness about the transformative impact of sports on women and girls, adidas has pioneered the world’s first “Female Field.” This innovative concept stems from a fundamental insight: in the Arabic language, most words associated with sports are female in gender. For instance, words like “ball,” “run,” “kick,” “jump,” “goal,” “shoot,” “pass,” and even the word “sport” itself are all considered feminine due to the ending letter, called the “Ta’Marbuta.” This letter, written as a circle with two dots on top, imparts feminine gender to Arabic words.

    Drawing inspiration from this linguistic feature, adidas incorporated the “Ta’Marbuta” into the design of a football pitch. Just as this letter gives gender to words, it gave gender to the pitch, making it distinctly female. By adding two dots above the center circle, traditionally found on playing fields, adidas created a visible reminder that women belong in the world of sports just as much as men, sparking conversations about the importance of supporting women in sports. This simple yet powerful idea emphasizes representation and encourages society to see things from a female perspective.

    The Female Field initiative was launched in collaboration with Onyx FC, the UAE’s first and only owned and operated football team, as part of their inclusion in the adidas family. The goal of this partnership is to embody the team’s ethos: empowering girls to pursue their sports dreams and giving them the confidence to step onto the field.

    Soon enough, countless replicas popped up across Dubai, not just on football fields, but basketball courts, beach football pitches, even Ice Hockey rinks were among the many being turned into Female Fields.

  • Star Sports launches ‘Star Creators Network’

    Star Sports launches ‘Star Creators Network’

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network – in collaboration with some of the most influential and promising content creators across the social media landscape. The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to deeply engage sports fans and digital audiences. It offers creators the opportunity to build content around themes and narratives relevant to #IPLonStar and have its cricket coverage benefit from the creativity and following of the selected creators.

    The endeavour entails several initiatives starting with an electrifying box cricket challenge “Ajab Gajab T20 Challenge” which involved select Content creators such as Abhishek Malhan, Akshay Gupta, Raj Varma, Thugesh and more playing alongside modern greats of the game like Steve Smith, Irfan Pathan, Harbhajan Singh, Ambati Rayudu and more, who’re a part of Star Sports’ commentary panel for TATA IPL 2024. The initiative was aimed at bringing out the sporting side of creators and the fun side of modern Cricketers, creating moments of rivalry and entertainment. All the action from the “Ajab Gajab T20 Challenge” will be aired on Star Sports Network on 27 March at 4.30 pm.

    Star Sports has also collaborated with Asia’s #1 YouTuber, Carry Minati. The 24-year-old Delhi-based creator who is widely loved for his satirical roast videos, parodies and gaming content will host ‘Cheeky Singles’ after Tanmay Bhat & his gang hosted it during IPL last year. The show entails Carry’s take on the week of Cricket gone by and on contextual themes emerging among passionate fans, presented in his inimitable style. The episodes will air every weekend at 12.30 pm.

    Speaking about the Star Creators Network, Star Sports spokesperson said, “Content creation and social engagement shape the way fans interact with their favourite sport. Our Creator Network Program represents a significant milestone in our ongoing efforts to deepen the passion and grow fandom for the sport. By harnessing the power of creators, their connections/influence and providing them a platform like Star Sports, we can create compelling content that resonates with digital natives, helping foster deeper appreciation of the game we love and our brand.”

    Star Sports has also teamed up with Madan Gowri, one of the top content creators in Tamil, to spice up CSK match-days. Madan Gowri will curate fan reels, produce vlogs and take fan questions, which he will get Star Sports Tamil experts to answer. Gaming influencer Ocean Sharma and Food & Travel vlogger Sahiba Bali have also been enlisted to present Star Sports’ coverage of TATA IPL 2024.

    As part of its Star Nahi Far initiative, Star Sports is also giving select content creators the chance to engage with IPL captains in a bid to explore never-seen-before dimensions to the Cricketers’ profile.

    The endeavour is not limited to established creators but also seeks to unravel emerging talent and help them build their profile as a sports content creator. ‘Dream Job’ presents a thrilling opportunity for aspiring creators across India, inviting them to embark on an engaging 8-week challenge centred around captivating themes of the IPL. The ultimate prize awaits the winner—an esteemed chance to become an anchor on Star Sports during the upcoming ICC Men’s T20 World Cup. This career-defining moment offers unparalleled exposure to the creator on a global stage.

    Speaking on the lifetime opportunity, Jatin Sapru, the winner of Star Sports’ talent hunt in 2007, said, “I’m immensely grateful to be in this position, having won Dream Job in 2007 and now looking for the next anchor. ‘Dream Job’ isn’t just a title; it’s a life-changing opportunity for content creators. It’s a platform where passion meets profession, where dreams find wings to soar. With the depth of talent in our country currently, I would recommend that everyone embraces the journey and cherishes every moment, for it’s not just about winning; it’s about the transformative power of pursuing what you love. I can also assure you that this is a ‘Dream Job!’”

    In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support. Star Sports aims to foster a deeper sense of community engagement while showcasing the vibrant diversity of the Cricketing landscape like never before.

    These initiatives underscore Star Sports’ commitment to nurturing the thriving creator ecosystem and enabling creators to produce compelling content which resonates with sports fans as well as their own audiences. The ambition of the Star Creators Network will be to make the new season of #IPLonStar truly memorable.

    Watch Tata IPL live on the Star Sports network starting 22 March 2024.

  • Dangal TV joins forces with Lucknow Super Giants as its official entertainment partner

    Dangal TV joins forces with Lucknow Super Giants as its official entertainment partner

    Mumbai: DANGAL TV has announced its pioneering partnership with the prised T20 League  Cricket Team, Lucknow Super Giants, as its official entertainment partner.  

    This partnership promises to be an exciting fusion of sports and entertainment; both on and off the field. As a part of this association, DANGAL TV,  channel will have its logo presence on the Jersey of Lucknow Super  Giants’ players.

    The collaboration will enable Dangal TV to leverage its vast repertoire of engaging content and innovative programming, aimed at enhancing the overall fan experience during the IPL season. From exclusive behind-the-scenes footage to interactive fan engagement activities, viewers can expect a plethora of exciting initiatives designed to amplify their passion for cricket and entertainment.  

    In a statement regarding the partnership, Enterr10 Television Pvt Ltd managing director Manish Singhal The parent company of Dangal TV, expressed his profound interest, stating, “Dangal TV is the default entertainment choice of Indian television viewers, and it simply rules India’s Hindi heartland. It was apparent for us to join forces with Lucknow Super Giants, a team that represents the Hindi heartland of India and a team so synonymous with excellence and passion. Dangal TV believes in putting its viewers first, and this partnership is just another step in that direction. This represents a convergence of two powerful entities dedicated to entertaining and inspiring audiences across the nation and the globe. Together, we aim to elevate the T20 cricket experience to  unprecedented heights.”

    Echoing these sentiments, RPSG Sports Pvt Ltd MD & CEO Colonel Vinod Bisht commented, “We are excited to partner with Dangal TV in the upcoming season. Dangal TV is one of the most influential brands in the Hindi-speaking belt, which resonates strongly with our core fan base. We look forward to what will surely be an exciting  collaboration for both brands.”

    As the countdown to the IPL season begins, the partnership is poised to redefine the boundaries of sports and entertainment, leaving an indelible mark on the viewers and fans worldwide. 

  • TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    Mumbai: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore viewers logged in on day one, a 51 per cent increase compared to day one of TATA IPL 2023. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

    The opening match on JioCinema was a spectacle to behold as fans were treated with unheard TATA IPL stories from their favourite heroes Sachin Tendulkar, Virender Sehwag. JioCinema turned it up in the commentary box as well, as cricket fans heard Sehwag commentate in Haryanvi for the first time. Style icon and singer Badshah dialled up the pop-figure quotient in JioCinema’s Punjabi and Haryanvi commentary box, calling the game with his swagger.

    Another driver of the record-breaking figures during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. The opening night contest saw a viewer winning gold worth Rs 50 lakhs, while the first runner-up won gold worth Rs 10 lakhs. More than 50 participants won gold worth Rs 1 lakh each. Viewers will also be able to win a motorcycle, a smart TV, and plenty of vouchers for each game from second match onwards. 

    “We resumed where we left last year, and the numbers testify there is no better way to experience the TATA IPL than digital,” said a Viacom18 spokesperson. “India has completed its transition to being a digital-first sports consuming nation and the opening game record numbers validate this. We are going to see benchmarks reset and records re-written throughout the course of this season.”

    JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaign within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight. This season kicked off Friday night with a record 18 sponsors and over 250 advertisers.

    The new season of TATA IPL has given viewers lot to cheer about as fans can continue streaming the world’s biggest cricket league for free on JioCinema. In addition, fans will be able to catch the latest season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-hyped Hero Cam.

  • Star Sports’ AI innovations expand international commentators’ reach in Tata IPL 2024

    Star Sports’ AI innovations expand international commentators’ reach in Tata IPL 2024

    Mumbai: Star Sports, the official broadcaster of TATA IPL 2024, gears up to redefine how fans experience the marquee tournament with a host of state-of-the-art technological innovations. Leading the charge is the introduction of AI-driven enhancements, including an innovative translation feature that allows international commentators to speak Hindi, in their original voice, connecting with a wider audience during the thrilling season of TATA IPL 2024.

    While the Hindi-speaking audiences would have ardently watched Steve Smith talking in English, they can now watch the four-time ICC title winner share insights and opinions in Hindi. From the very onset of the IPL 2024 season, Hindi-speaking fans can witness all their favourite international cricketers like Matthew Hayden, Stuart Broad, Kevin Peterson, Brian Lara, and many more directly engage with them on television in Hindi through surround shows.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Steve Smith (@steve_smith49)

     

    Speaking on the tech initiative, Steve Smith, Star Sports commentator for IPL 2024, said, “Namaste India! Being a part of the StarCast with such a stellar line-up of commentators has been a thrill for me. More importantly, my family, friends, and fans around the world got very excited after the hologram clip went viral last year. This season I’m part of another breakthrough technology where you’ll hear my IPL insights in Hindi. I’ve received some great feedback from fans, and I’m excited to connect with millions of viewers through the Star Sports Hindi feed.”

    Recent recipient of achieving the eight position in the prestigious STA Sports Technology Power List 2023, ahead of Formula 1, Apple, Google, the broadcaster is geared up to enhance the viewing experience of audiences by launching and adopting newer and enhanced technologies. Star Sports is rolling out Dolby Vision, a world first in cricket production, for fans across India to experience every moment with incredible detail. Additionally, one will get to experience the use of Shor Meter, which help in measuring audience’s excitement through their decibel level.

    Come IPL 2024, the broadcaster is set to radically shake up the live sports broadcast experience for fans across India.