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Category: Sports

  • Skyesports announces 2025 CS2 esports with Rs 14.68 cr prize pool

    Skyesports announces 2025 CS2 esports with Rs 14.68 cr prize pool

    Mumbai:  Skyesports, a premier global IP builder for gaming and esports, has unveiled its 2025 esports roadmap for the game, Counter-Strike 2 (CS2). As a part of this, the Chennai-based esports company has announced four international CS2 events, all set to take place in India with teams worldwide and a cumulative prize pool of Rs  14.68 Crore ($1.75 million). This prize pool and roadmap marks one of the most significant investments by Skyesports to date and aligns with the company’s vision of building globally recognised esports IPs from India.

    Commenting on the announcement, Skyesports founder and CEO Shiva Nandy said, “Our vision since inception in 2018 was to create indigenous IPs and bring international players and teams to India. The 2025 CS2 esports roadmap is a testament to that as we will be hosting all four events in India, with global teams participating. These tournaments will not only strengthen Skyesports’ position as a global esports brand but also showcase India as a crucial market for world-class international esports events.”

    The schedule, tournament names, and individual prize pool for these four CS2 tournaments are as follows:

    ●   Skyesports Souvenir 2025: Feb. 17 to 23, 2025 ($250,000 – Rs  2.09 Crore)

    ●   Skyesports Masters 2025: May 26 to June 1, 2025 ($500,000 – Rs  4.12 Crore)

    ●   Skyesports Championship 2025: Sept. 15 to 21, 2025 ($500,000 – Rs  4.12 Crore)

    ●   Skyesports World Tour 2025: Nov. 10 to 16, 2025 ($500,000 – Rs  4.12 Crore)

    Additionally, the Skyesports Masters 2025, the Skyesports Championship 2025, and the Skyesports World Tour 2025 qualify as Tier 1 events for their substantial prize pool and calibre of participating teams, per the tournament guidelines by Valve, the developer of CS2. These events will mark the first time India will play host to Tier 1 events for the game with global and world-class esports organizations participating. All of the events will see 8 teams travelling to India to compete for the title and the lion’s share of the prize pool.

    The three Tier 1 events will also feature Open Qualifiers to touch grassroots esports athletes across India, Europe, North and South America and the Rest of Asia. With India having a separate Open Qualifier, Skyesports will be able to ensure Indian participation in these events, giving a chance to emerging esports athletes from the country to compete against the best of the world.

    Skyesports head of PC esports Sudarshan S added, “Being an India-based esports company, we are able to ensure that local esports players are given a platform to showcase their skills and compete in the biggest CS2 events of the world. Additionally, we believe in the power of grassroots and that’s why we will be hosting open qualifiers across different regions globally.”

    The global esports market is on a rapid rise, expected to be valued at $7.5 Billion by 2030, growing from $2.1 Billion in 2023 at a CAGR of 21.5 per cent, per Verified Market Research. As such, Skyesports’ roadmap comes at a crucial juncture to position India as a global player in esports. Additionally, India had 453.9 million gamers in 2023, a number projected to rise to 730.7 million by 2028, per Niko Partners, making the country one of the fastest-growing gaming markets globally. 

  • AMFI becomes a silver partner for PCI at the Paris 2024 Paralympics

    AMFI becomes a silver partner for PCI at the Paris 2024 Paralympics

    Mumbai: The Association of Mutual Funds in India (AMFI) announced its partnership with the Paralympic Committee of India (PCI) as a silver partner for the Paris 2024 Paralympic Games. This collaboration aims to celebrate the unparalleled spirit of para-athletes and convey a powerful message of resilience, focus, and commitment that resonates with both the sporting and investing communities.

    This year, India is sending a formidable 84-member strong contingent of para-athletes to the Paris Paralympics. These athletes embody the essence of determination and the ability to rise above challenges. AMFI’s partnership with PCI is not just about supporting a global sporting event but also about celebrating the extraordinary journey of these athletes who have overcome immense odds to represent the nation on a global stage.

    AMFI chairman Navneet Munot remarked, “Our para-athletes exemplify the indomitable human spirit through their courage and tenacity. Their path to the Paris 2024 Paralympic Games serves as a powerful testament to the idea that with determination, no obstacle is insurmountable and no dream unattainable. This partnership transcends mere collaboration; it is a tribute to every victory over adversity and every dream that soars high. AMFI takes immense pride in supporting these exceptional individuals, whose resilience and perseverance inspire us all to push our boundaries. We stand alongside them on this extraordinary journey, celebrating their unwavering commitment to representing our nation with pride and honour.”

    AMFI chief executive Venkat Chalasani commented, “The journey of our para-athletes is nothing short of inspiring. They epitomize the courage to dream, the strength to overcome, and the will to succeed against all odds. At AMFI, we are humbled to be a part of their journey and to witness their incredible stories unfold in Paris. This partnership with PCI for the Paris 2024 Paralympic Games is a tribute to their unwavering spirit and a celebration of every dream that takes flight. We are honoured to support their journey and to stand by them as they showcase their resilience and determination on a global stage.”

    PCI president Devendra Jhajharia said, “We are delighted to see a huge interest from corporates in supporting our athletes, and it truly feels we have come a long way over the years. Our athletes made history in Tokyo with overall 19 medals. We are confident the contingent will perform even better in Paris and make the nation proud. It is an honour to have partnered with AMFI in this endeavour. We welcome them on board as we get ready together to celebrate and cheer our Indian heroes on their quest to conquer Paris.”

    IOS Sports & Entertainment founder & managing director Neerav Tomar said “We are elated to support our Paralympics athletes via establishing a partnership between PCI and AMFI. Our Indian para-athletes have already showcased their tremendous skills on the world’s biggest stage, and have achieved numerous laurels and accolades over the years. To further their cause and to play a small role in ensuring their success means the world to us. We are thrilled to be a part of their journey and we wish them the best for the upcoming Games in Paris.”

    AMFI together with PCI, honours the courage, perseverance, and unyielding spirit of these athletes, who inspire us all to believe that no dream is too big and no challenge too great. With #EveryDreamWillPlay, we look forward to witnessing history in the making, as our para-athletes show the world the true meaning of resilience and determination.

  • Decathlon/Kipsta unveils new official match balls for UEFA Europa and conference leagues

    Decathlon/Kipsta unveils new official match balls for UEFA Europa and conference leagues

    Mumbai: KIPSTA teams up with UEFA and becomes its official match ball supplier for the UEFA Europa League and the UEFA Conference League. This partnership will start with the 2024 2025 season and run until the end of the 2026 2027 season.

    Answering the most technical standards required to play football at the highest level and being awarded with the FIFA quality pro label, the KIPSTA ball has been chosen for the comfort of control given to the player, its great landing zone precision, as well as its outstanding grip, which facilitates the use of the ball in all weather conditions. The thermobonding technology used for its conception also guarantees better durability of the ball, ensuring its premium quality from the beginning to the end of the match.

    Decathlonglobal chief sports and products officer Fabien Brosse said, “Decathlon is delighted to embark on this wonderful partnership with UEFA as the official match ball supplier of the UEFA Europa League and UEFA Conference League. Our ball being selected, supports and confirms our continuous efforts to produce quality and highly technical products, which have the capacity to be used at the highest level of the sporting game.”

    UEFA marketing director Guy-Laurent Epstein added, “We look forward to seeing the new Kipsta UEFA Europa League and UEFA Conference League balls in action across Europe as a new, exciting season of UEFA’s men’s club competitions kicks off. In addition, we are delighted to see the ambitious plans that have been put in place by Decathlonto to promote and sell the balls through their extensive retail and online networks.”

    While many people have never played with a professional ball, KIPSTA and UEFA are uniting to change this dynamic. By teaming up, they are proving that a ball at an accessible price can be of great quality and meet the highest professional standards.

    This quality level has been achieved by KIPSTA via a fruitful collaboration with multiple players of different levels, resulting in having the most tested ball in the world. The tests of the ball’s prototypes were also conducted with more than 10 professional football teams in France.

    However, the quality of the ball doesn’t compromise its accessibility, following KIPSTA’s business model: to reach more footballers around the world with excellent and sustainable products that meet professional standards and are accessible to everyone.

    The ball is now available online and in all Decathlon stores.

    Decathlon federated sports director Frédéric Boistard added, “Football is a sport that completely embodies Decathlon’s Ready-To-Play motto. It can be played anywhere, by anyone, as long as you have a group of people and a ball. KIPSTA aims at providing a crucial element to each match, therefore enhancing every player’s experience on a field, whether it is for professional ones during a UEFA match, or in a school playground for young beginners.

  • India needs quality sports infrastructure at the grassroots level: Gallant Sports’ Nasir Ali

    India needs quality sports infrastructure at the grassroots level: Gallant Sports’ Nasir Ali

    Mumbai: Despite India’s impressive economic growth, the sports sector continues to lag behind international standards. With an 11 per cent annual growth rate, the sector is still underperforming, highlighted by the Sports Ministry’s marginal budget increase of ₹45.36 crore this cycle.

    As a leading player in sports infrastructure, Gallant Sports is making significant strides through innovative projects and partnerships with Khelo India and the Sports Authority of India, while also emphasizing sustainability. The company, poised for substantial growth, aims for a 25 per cent annual increase and a target of ₹1000 crore in the next five years, reflecting its commitment to transforming India’s sports ecosystem.

    Indiantelevision.com’s Arth Chakraborty caught up with Gallant Sports CEO and founder Nasir Ali who provides valuable insights into bridging this gap, and the dynamics of sports infrastructure industry dynamics.

    Edited Excerpts:

    On the challenges in bridging the gap between India’s sports sector growth and international standards

    India faces several challenges in aligning its sports sector with international standards. The primary challenges are:

    A. Quality infrastructure: One of the critical barriers is the lack of high-quality, injury-free sports surfaces at the grassroots level. We need to provide international-standard facilities for various sports in each district, tailored to the popular sports of that region. For instance, Haryana’s success in wrestling, athletics, and boxing can be replicated in other regions by identifying and nurturing local potential.

    B. Cultural shift towards sports: There is a need for a cultural shift where sports become an integral part of our daily lives. Parents should engage in sports for fitness, serving as role models for their children. This cultural change will ensure that sports become a natural part of children’s lives, fostering a sporty and healthy lifestyle from a young age. Family outings centered around sports can significantly contribute to embedding sports in our DNA.

    C. Increased exposure and training: Exposure to more tournaments at every age group is crucial, including opportunities for international competition. Additionally, our coaches need continuous training and exposure to modern coaching techniques, including mental strength training. A robust “Train the Trainers” program is essential to ensure our coaches are equipped with the latest skills and knowledge, similar to how doctors continuously upscale their expertise.

    How has partnering with Khelo India and the Sports Authority of India impacted Gallant Sports’ projects and growth

    Partnering with Khelo India and the Sports Authority of India (SAI) has significantly impacted Gallant Sports’ growth and projects. Khelo India and SAI have been the backbone of government infrastructure development in India, especially at the grassroots level. Their efforts in pumping projects into districts have laid a strong foundation. However, to compete with the top ten economies globally, we need to increase the number of smaller, localized projects and secure more funding for sports infrastructure.

    SAI primarily focuses on supporting players and has been doing an excellent job. However, we need more SAI centers of excellence in every state and major district that excels in sports. Gallant Sports is proud to be a part of this journey, having built around 10 FIFA-approved football fields and three FIH Global hockey fields. These accomplishments have earned us the title of FIH Field Builders. We are now venturing into constructing world-class athletic tracks for the Government of India, further contributing to the nation’s sports infrastructure.

    On the specific changes or initiatives that you’d like to see from the government to better support the sports infrastructure industry

    To better support the sports infrastructure industry, we need a more strategic and expert-driven approach. Gallant Sports has recently established the Sports and Field Builders Association of India (SFBA), which aims to play a pivotal role in policy advocacy and planning. We need to involve more experts in the planning stages to ensure that the projects implemented meet the specific needs of each district. Smaller, injury-free world-class facilities should be prioritized to make quality sports infrastructure accessible to more people.

    Additionally, increasing the budget for sports infrastructure, teams, and athletes is essential. This includes not only constructing new facilities but also maintaining and upgrading existing ones. Collaboration with the government is crucial to developing a comprehensive plan that addresses the diverse requirements of our vast country.

    On the role of the private sector, including Gallant Sports, in supplementing government efforts to boost sports infrastructure in India, given the Sports Ministry’s budget has seen only a marginal increase

    The private sector, including Gallant Sports, can play a crucial role in supplementing government efforts to enhance sports infrastructure. One effective strategy is to focus on developing smaller, specialized fields that cater to various sports at the grassroots level. Ensuring that sports facilities are available in high schools and universities can make a significant difference, as it provides young athletes with the opportunity to practice and compete regularly.

    Additionally, implementing a mandate that sports facilities are compulsory for educational institutions, similar to China’s approach, could be transformative. Corporate social responsibility (CSR) initiatives in sports development and grassroots projects are also vital. By collaborating with corporations, we can secure funding and support for building and maintaining sports infrastructure in underserved areas.

    On Gallant Sports contributing to the “Make in India” initiative, and the advantages this brings to your projects

    Gallant Sports is actively contributing to the “Make in India” initiative by focusing on manufacturing athletic tracks and sports tiles domestically. We are collaborating with raw material manufacturers in India and abroad to produce high-quality, cost-effective alternatives to expensive European imports. This initiative not only supports the “Make in India” mission but also ensures the availability of injury-free, high-durability sports surfaces.

    By producing these materials locally, we reduce dependency on imports, lower costs, and promote the growth of the domestic manufacturing sector. This approach aligns with the government’s vision of making India a global manufacturing hub while also addressing the specific needs of the sports infrastructure industry.

    On the emerging trends in sports infrastructure that you are excited about, and Gallant Sports positioning itself to leverage these trends

    We are excited about several emerging trends in sports infrastructure, including India’s potential to host the Olympics and its journey towards becoming a global sports leader. The prospect of winning more medals and establishing India as a powerhouse in the global sports arena is thrilling. Gallant Sports is positioning itself at the forefront of this transformation by continuously innovating and developing top-tier sports infrastructure.

    We are committed to contributing to this vision by constructing world-class facilities, implementing sustainable practices, and leveraging advanced technologies. Our goal is to ensure that India is ready to host major international events and to support the development of athletes who can compete at the highest levels.

    On Gallant Sports ensuring environmental sustainability in its projects, and do you think current sustainability efforts in the sports infrastructure industry are truly effective, or do you see them as more of a cost-cutting measure

    Gallant Sports is dedicated to ensuring environmental sustainability in all its projects. We have pioneered the use of 100 per cent recyclable, permeable turf that promotes water conservation and reduces environmental impact. Additionally, our non-concrete, dynamic bases facilitate groundwater recharge through sumps and rainwater harvesting systems.

    These initiatives are not merely cost-cutting measures but essential steps towards creating a sustainable future for sports infrastructure in India. We believe that true sustainability requires a commitment to environmental stewardship, and we advocate for incorporating these practices in all school, college, university, and corporate real estate projects.

    On the upcoming projects or expansions that Gallant Sports is planning, and their contribution to the sports ecosystem in India

    Gallant Sports has several exciting projects and expansions in the pipeline. We are heavily investing in football projects in Northeast India, a region with immense talent and potential. Additionally, we are introducing affordable floodlighting solutions to extend play hours, making sports facilities more accessible during the evenings.

    Our passion for building sports infrastructure in schools drives us to continue expanding in this area. We have already built sports facilities in over 200 schools across India, making us the largest sports infrastructure company in the country by volume. Each year, we install nearly 300,000 square meters of sports surfaces, contributing significantly to the development of the next generation of athletes. These efforts ensure that young talent has the facilities and opportunities they need to thrive, ultimately strengthening the sports ecosystem in India.

  • Viacom18 shatters records with landmark Paris 2024 Olympics broadcast

    Viacom18 shatters records with landmark Paris 2024 Olympics broadcast

    Mumbai: In their first-ever Olympics broadcast, Viacom18’s Paris 2024 coverage became the most comprehensive Olympic presentation yet in India, delivering the highest-ever viewership for the Olympics in India across linear and digital platforms. Over 17 crore viewers came to JioCinema and Sports18 Network amassing an unprecedented watch-time of over 1500 crore minutes as more people watched Olympics content for longer than ever before in India.

    For the first time, Olympics coverage in India was presented across 20 concurrent feeds, on JioCinema for free, as fans watched their preferred action and Indian performances anytime, anywhere on their preferred device making it the most-watched Olympics ever. The 17 sports-wise feeds and three curated feeds, all available in 4K gave viewers the ability to track the finest athletes in the world in action at Paris 2024.

    On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 ran India-focused feed, Global Action was available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD presented the Games in English with Tamil and Telugu available on the language button. Sports18 – 2 offered Paris 2024 in Hindi.

    “Paris 2024 is a prime example of how non-cricket sporting action is continuing to grow in adoption amongst Indian audiences. Both the viewership scale and the enthusiastic advertiser participation bear testimony to that. Our Olympic coverage was not just a world-class production, it allowed viewers to watch the action with studio experts (former Olympians), with commentary in local languages, along with compelling storytelling, and fascinating live & non-live coverage of every event across two weeks,” said Viacom18 – digital CEO Kiran Mani. “Our endeavour is to constantly enhance the sports viewing experience, engaging sports fans across all screens and for longer, while giving advertisers the avenues and opportunities to reach their consumers most effectively.”

    The innovations in the digital viewing experience for Paris 2024 democratised access to the pinnacle of sports in an unprecedented way. Viacom18 presented the Olympics in four languages with an expert panel of former Olympians like never before, along with the biggest ever on-ground coverage of the event by an Indian broadcaster with a crew of 20+ people and ground presence across six venues. To top it up, presenting the Games with educative and exciting commentary and content that captured all the emotion and effort attached to each sport expanded user interest.

    The immersive coverage tipped off with a dedicated camera feed on the India float throughout the Opening Ceremony giving viewers a ring-side view of the Indian contingent. In addition, viewers enjoyed coverage of India’s glorious moments with live interviews alongside a domain expert from the studio. The opening ceremony was made available across Sports18 Network, Colors Network, VH1 and MTV besides being free on JioCinema.

    For advertisers, the expansive presentation presented an unparalleled opportunity to engage with a highly passionate and diverse audience. As many as 69 brands, most to date in the history of Olympics broadcasting in India, saw the value in associating with the quadrennial spectacle leading to advertising revenue increasing 2.6x over the previous edition. The Viacom18 presentation’s co-presenting partners were Reliance Foundation, SBI, and JSW. Coca Cola India Ltd, Herbalife were associate partners while other top advertisers included RBI, AMFI, Aditya Birla Capital, Air India, Bacardi Martini India Ltd, MRF among others.

    The Paris 2024 presentation offered innovative ad assets like Split Screen ads, four-sided Squeeze Backs, contextual assets like Super Start, Winning Moment, Super Saves and Branded Tabs on Medal Tally, and Schedule, coupled with brand presence during key India moments which helped the advertisers to establish an associative value with the event.

  • PadelPark India secures funding from Parth Jindal

    PadelPark India secures funding from Parth Jindal

    Mumbai: PadelPark India, a key player in the padel sport ecosystem in India, has secured new funding from JSW Sports and Inspire Institute of Sport (IIS) founder Parth Jindal.

    Padel, a racquet sport originating in Mexico, has gained traction in Europe and globally. The number of courts worldwide has increased from about 10,000 in 2016 to over 50,000 in 2024, with projections reaching around 60,000 by 2026. Last year, over 2,500 Padel clubs opened globally.

    The global padel industry is valued at over $2.2 billion, with more than 25 million players across 110 countries, and is expected to grow at an annual rate of 22 per cent, reaching $6.6 billion by 2026. This growth is driven by rising sports interest, the appeal of new activities, endorsements by public figures, and increasing international competitions. With 23 per cent of India’s population participating in sports, the country holds significant potential, with 232 million potential padel players.

    Commenting on his investment in PadelPark India, JSW Sports & IIS founder Parth Jindal said, “PadelPark is building an ecosystem for the sport of Padel in the country, ranging from establishing the necessary infrastructure to creating a coach and student education program to establishing a robust tournament framework. The Founders’ vision of expanding access through innovation and community building aligns perfectly with our own vision of transforming India into a sporting nation. Padel is a fast-growing global sport that I have no doubt will become an Olympic sport in the future and I am excited to work with the PadelPark team to increase the popularity of the sport in India.”

    Commenting on the Investment, PadelPark co-founder Ronak Daftary said, “We are excited to have Parth & his team on board with us and share his vision of making India the largest producer and distributor of Padel courts in the world. We firmly believe that Parth is the right person to help regulate the sport in India.”

    Headquartered in Mumbai, and self-funded since its inception in 2020, PadelPark India is committed to being at the forefront of the growth of Padel infrastructure in India and Asia through a strategic partnership with Sky Padel, a leading Spanish organisation. The company also operates the Indian Padel Academy, which offers coaching and training both at a grassroots and advanced level providing players in India an opportunity to compete at an International level.

    PadelPark’s co-founders – Ronak Daftary, Jigar Doshi, Nikhil Sachdev and Pratik Doshi – bring extensive experience in managing sports infrastructure and share a profound passion for promoting sports adoption across India.

    Currently, PadelPark India operates 11 padel courts in Mumbai and has constructed over 22 courts for various sports clubs, hotels, resorts, and corporate entities. Some of their notable clients include the Willingdon Sports Club, NSCI club, JSW Inspire Institute of Sport, Marriot Suites and many more. Given its growth focus, PadelPark India plans to establish more than 100 Padel clubs across the country over the next few years through a combination of its own as well as franchise-run centers.

    The new funding will be deployed in scaling up their infrastructure and enhancing the offerings of their academy and events.

    PadelPark India is on track to deliver 40 padel courts in the next three months, open 15 padel centers/clubs in the next 60 days and train 250 people from next month.

    PadelPark India will also host the largest on-ground Padel tournament India has seen with 90 teams and top-tier sponsors on 23 August.

  • Pro Kabaddi League on Star Sports ignites festive cheer for advertisers

    Pro Kabaddi League on Star Sports ignites festive cheer for advertisers

    Mumbai: With the festive season fast approaching, advertisers are busy finalizing media plans to acquire and retain customers. The upcoming eleventh season of the Pro Kabaddi League, launching mid-October, offers a prime platform for brands to strategically unveil new products, amplify festive promotions, enter new markets, and elevate their premium positioning. The last edition of Pro Kabaddi League reached a whopping 351 million viewers, achieving a 20 per cent growth from the preceding edition. A large part of this reach was driven by premium audiences with 65 per cent coming from NCCS AB households. What makes Pro Kabaddi League unique is the high-octane format and the collective viewing experience of the sport, commanding a watch-time of over 50 per cent – higher than most other sports on live broadcast.  

    Reasons that make Pro Kabaddi League Season 11 on Star Sports the biggest festive media plan for advertisers:

    1.    Reach the Young and Affluent at Scale: Through its 10 editions, Pro Kabaddi League has managed to capture the attention of the youth, reigniting passion for India’s homegrown sport. In the previous edition, 70 per cent of the league’s reach on TV came from viewers below 40 years of age. 65 per cent of TV viewership of Season 11 was from NCCS AB households while the league’s viewership in megacities witnessed a massive 57 per cent growth.

    2. Leader Across Genres during Festive: Year on year, Pro Kabaddi League has achieved leadership on television across genres, showcasing supremacy over leading impact shows. In HSM, PKL delivered a reach of 195 million, 1.75-2X of top programs including reality shows, quiz shows and talents. Similarly in South markets (TN, AP, Karnataka), PKL reached 155 million viewers, a massive 2-3X of other genres. During the festive season, active categories like FMCG, automobile and e-commerce can leverage this scale to garner incremental audiences for their brands.

    PKL

    3. Unlock Superior ROI: PKL on TV continues to deliver high return on investment for advertisers across categories with massive uplifts along the brand funnel during their association.

    i    A leading FMCG brand that associated with Pro Kabaddi League last season witnessed a 43 per cent increase in sales on a leading e-commerce platform during the season, followed by a 149 per cent increase in e-commerce enquiries and a 42 per cent increase in Google searches for the product advertised.

    ii    An adhesive brand that was a sponsor with the league last season witnessed a 14X return on investment through their association, with the TV association delivering a 36 per cent growth in search queries and a 56 per cent increase in website traffic. Key brand metrics witnessed massive uplifts with the brand’s consideration growing 192 per cent while purchase intent grew by a staggering 206 per cent.

    4. Truly Integrated Sponsorships: Pro Kabaddi League offers a differential opportunity for sponsors like no other sporting league in India, combining the might of on-air, on-ground, access to players across teams, and digital and social media to provide a high-impact integrated platform for brands. Sponsorships with Pro Kabaddi League continue to provide the highest return on investment for brands, with associate sponsorships delivering a media value of 14X the investment, as per a study by Intelensa.

    5. Immersive Brand Opportunities on Live Broadcast: The live broadcast of Pro Kabaddi League offers deep integration opportunities for advertisers. From ownership of high-impact moments during matches to Picture-In-Picture Ads that allow brands to seamlessly integrate their TVCs without going into commercial breaks and contextual augmented reality graphics as live game intervention – Star Sports delivers an immersive brand experience for viewers.

    Pro Kabaddi League is a celebration of India’s very own sport and the timing of the league merging with the festive season makes the 11th edition a powerful media solution for brands across categories looking to drive premiumization and achieve scale.

  • Satara Singhams emerge champions in Pro Govinda Season 2 finale

    Satara Singhams emerge champions in Pro Govinda Season 2 finale

    Mumbai: The much-anticipated Pro Govinda League Season 2 finale at the Dome, SVP Stadium in Mumbai set a new benchmark for culturally enriched sporting events. Esteemed leaders, including MLA Pratap Sarnaik, Purvesh Sarnaik, Mazhar Nadiadwala, Mohomed Morani, and Vihang Sarnaik, graced the occasion. Star Sports served as the official broadcaster, elevating the league’s profile and gracing more than millions of television screens across the country. The event showcased the incredible skills of the Govindas and fostered a sense of cultural pride.

    The event featured 16 dynamic teams competing across four groups. Each group stage match was a testament to the skill and strategy of the participating teams and delivered complete entertaining matches to the audience who cheered with their hearts for their teams. The quarter-finals of the Pro Govinda League Season 2 were a thrilling showcase of talent and determination delivering with high-octane matches. In the first quarter-final, the Thane Tigers (Aryans Govinda) faced the Kollhapur Kings (Balveer Govinda) in a fiercely contested battle, demonstrating exceptional skill and strategy. The second match featured the Latur Legends (Yash Govinda) taking on the Konkan Giants (Kokan Nagar Govinda), with both sides showcasing their commitment to winning the match. The excitement continued as the Satara Singhams (Jai Jawan Govinda) clashed with Central Mumbai (Om Brahmand Sai Govinda), while Western Mumbai (Hindmata Govinda) competed against the Alibaug Knights (Shree Aagreshwar Govinda), each match highlighting the teams’ dedication and commitment to the sport.

    Semi-finals delivered even more nail-biting encounters. The first semi-final saw the Kollhapur Kings (Balveer Govinda) face Latur Legends (Yash Govinda). With exceptional teamwork and strategy, the Kings secured their spot in the finals. In the second semi-final, the Satara Singhams (Jai Jawan Govinda) went head-to-head against the Alibaug Knights (Shree Aagreshwar Govinda). Known for their strong formations and strategic prowess, the Satara Singhams emerged victorious, setting the stage for an exciting final showdown.

    The Satara Singhams (Jai Jawan Govinda) and Kollhapur Kings (Balveer Govinda) battled it out in a thrilling finale of Season 2 of the Pro Govinda League. The two teams faced off one after the other in a race against time, showcasing not only their impressive athletic abilities but also their unwavering teamwork building excellent human pyramids. In the end, defending Champions Satara Singhams (Jai Jawan Govinda) emerged victorious and took home the grand prize of ₹25 lakh. The Kolhapur Kings (Balveer Govinda) finished as the first runners-up, receiving ₹15 lakh, while the Latur Legends (Yash Govinda) and Alibaug Knights (Shree Aagreshwar Govinda) secured the second and third runner-up positions, earning ₹10 lakh and ₹5 lakh respectively.

    The league finale was graced by a host of distinguished guests, including chief minister of Maharashtra Eknath Shinde, member of Lok Sabha Dr Shrikant Eknath Shinde, and Rajya Sabha MP Milind Deora and many others. Their presence underlined the event’s significance and added to its grandeur and prestige. The event was also star-studded with celebrities, including singer and Alibaug Knights team owner Mika Singh, actor Jacky Bhagnani, renowned television actors Arjun Bijlani (Pune Panthers team owner) and Karanvir Bohra, and renowned music composer Harmeet Singh from the famous Meet Bros duo (Pune Panthers team owner), Bollywood actress and model Mahima Chaudhry, Bollwood singer and music composer Arvinder Singh among others were spotted at the Dome, SVP Stadium.

    Pro Govinda League founder and chairman MLA Pratap Sarnaik said, “The Pro Govinda Season 2 League finale has surpassed all our expectations. The extraordinary performances from all the teams have been spectacular. This season has set a new standard for our league, and we are thrilled to contribute to the success of the event. The league is a testament to the hard work and dedication of all the teams and we look forward to shaping the future of the league.”

    Pro Govinda League president Purvesh Sarnaik said, “We are proud of the support displayed by the fans and the exceptional talent displayed by the teams. The event set a new benchmark for by the enthusiasm and incredible sportsmanship shown by the teams. We extend our heartful gratitude to everyone who has contributed to this success. We are committed to developing the league into a national-level sport in the future.”

    League director Mazhar Nadiadwala said, “The success of this season in the Pro Govinda League is truly a team effort, reflecting the hard work and dedication of everyone involved. From the thrilling matches to the enthusiastic crowd, we are grateful for the overwhelming response we have garnered in the weeks. This season has set a new benchmark for excellence, and we are committed to continuing this tradition.”

    League director Mohomed Morani said, “We are incredibly thankful for the fantastic turnout and the unwavering support from both the teams and the fans. The enthusiasm and passion shown by everyone involved have been truly inspiring. We are proud of what we have achieved this year and look forward to further enhancing the Pro Govinda League’s as a premier competition of the country.”

    This year’s tournament proved to be a thrilling showcase of athletic prowess, team spirit, and unity among the players. The fans were filled with excitement, huge cheers and energetic chants which echoed at the arena throughout the day. Pro Govinda Season 2’s success sets a new precedence for the upcoming season of the league, bringing in new teams, talented players and even more excitement for the fans of this unique tradition-based sporting event. The league’s vision is to inspire thousands of Govindas while preserving Maharashtra’s rich traditions.

  • Stepathlon partners with Major League Rugby

    Stepathlon partners with Major League Rugby

    Mumbai: Stepathlon has announced its first major US partnership with Major League Rugby (MLR). Stepathlon is a fan acquisition and engagement platform, to promote fitness and well-being among rugby players and fans starting in the off-season and leading up to the 2025 season.

    MLR aims to foster a culture of fitness and community through this collaboration, encouraging fans across the United States to participate during the off-season with their favorite team and athletes across the league. This initiative will not only enhance physical fitness but also build camaraderie among fans, fostering a stronger connection with the sport.

    “We are thrilled to partner with Stepathlon to promote health and wellness within the rugby community,” said US Major League Rugby CEO Nic Benson. “Staying fit and active is crucial for our players, and we are excited to work with Stepathlon to inspire our fans to live a healthier lifestyle.”  

    The partnership between US Major League Rugby and Stepathlon represents a new era of collaboration between sports marketing and wellness companies, aiming to make a positive impact on the health and well-being of athletes and fans alike.

    The partnership between Major League Rugby, the premier professional rugby league in the U.S., and Stepathlon aims to engage athletes and fans year-round by blending the reach and influence of sports marketing with the positive impact health and wellness initiatives can have.

    Stepathlon founder and CEO, Ravi Krishnan, said, ” Having attended MLR matches this season, I was struck by the passion of the fans. We want to ensure that this passion continues to thrive during the off-season. We also know that healthier fans are happier fans, so we aim to give something back to those who support their teams so keenly throughout the season. Stepathlon’s goal is to help fans stay connected with their favorite teams and players, as well as with each other, whether or not games are being played.”

  • Pro Govinda League Season 2 to be broadcast on Star Sports Network

    Pro Govinda League Season 2 to be broadcast on Star Sports Network

    Mumbai: As the nation celebrates another memorable year of Independence, one of its beloved festive and sporting activities is set to take centre stage on 18 August. The Pro Govinda League, a celebration of the traditional sporting and cultural activity of Dahi Handi, will be telecast live on the Star Sports Network.

    Now in its second season, the Pro Govinda League is organised by passionate leaders, including MLA Pratap Sarnaik, chairman & founder of the Pro Govinda League, Purvesh Parisha Pratap Sarnaik, league president, Mohomed Morani, league director, Mazhar Nadiadwala, league director, and Vihang Sarnaik, league director, with the backing of the Maharashtra Government.

    The grand finale of Season 2 of the Pro Govinda League will be held on 18 August at the Dome SVP Stadium and will be broadcast on Star Sports First 4 PM onwards. The league will feature commentary in Hindi, with English and Marathi as language options.

    Sixteen teams from across Maharashtra will battle it out for the top prize in one of the state’s most prestigious competitions. Each team will showcase their athletic prowess and strong teamwork in forming human pyramids to perform the salami, a pre-qualification round that emphasises skill and precision. The competition will follow an exciting league format this season.

    Purvesh Parisha Pratap Sarnaik, league president said, “Pro Govinda showcases our dedication to promoting athletic excellence while preserving our traditions and culture, fostering both cultural harmony and sporting spirit. Our vision is to inspire thousands of Govindas (players) from across the region, and we are thrilled to partner with Star Sports to elevate this league to a broader audience. We wish all the teams and their owners the very best for the competition.”

    Vihang Sarnaik league director added, “Pro Govinda League 2024 is close to the hearts of everyone in Maharashtra, and we eagerly await the final day of the league. This year, we are expanding beyond Maharashtra, with Star Sports as our broadcast partner, helping us reach a larger audience. We wish all the teams and their owners the very best.”

    Mohomed Morani league director said, “Pro Govinda League 2024 is a proud moment for everyone in Maharashtra, and we are honoured to be part of this special journey. The involvement of Star Sports, one of the country’s leading channels, underscores the cultural significance and love for the Pro Govinda League. We look forward to entertaining viewers on 18 August.”

    Mazhar Nadiadwala league director stated, “Pro Govinda 2024 is a celebration of Maharashtra’s cultural vibrancy and sporting prowess, and we are ecstatic that it will be broadcast on television screens nationwide via Star Sports. This is a fantastic opportunity to showcase the state’s rich culture and heritage to the nation, and we are confident of a great response from fans.”