ITV

Category: Sports

  • Star Sports launches array of shows

    Star Sports launches array of shows

    MUMBAI: The new campaign by Star Sports wasn’t all that the channel had in its kitty when it announced the launch of six new channels. The network has now launched a slew of new shows: Star Power, Heroes, Masterclass and Hockey Hotshots, aiming at inculcating habit of schedule amongst the sports fans in the country.

     

    Commenting on the launch of new shows, Star India head of sports business Nitin Kukreja said, “The consumption of sports till date has been limited to big live events. We however, would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports programming.”

     

    Shows at glance…
    Star Power – A definitive destination for sports fans for comprehensive updates and insights. The show helps passionate viewers to get deeper into the game. The half-hour show went on air from 6 November and is broadcast live twice a day at 8 pm and 10.30 pm on Star Sports 3.

     

    Heroes – The 13 episode series will showcase star cricketers in a never seen before format, interacting with select children from the age group 8-15 years. The innocent questions and the conversation thereby between the players and the children make the show really interesting. It brings forth traits of the players which have never been explored before. The first show of Heroes featuring Sachin Tendulkar will be aired on Children’s day (14 November) at 7:00 pm and 10:00 pm. The show will feature eminent cricketers including Virat Kohli, Suresh Raina, Rohit Sharma, Shoaib Akhtar, Harbhajan Singh, Shikhar Dhawan, Ravindra Jadeja , Dinesh Karthik , Kumar Sangakkara, Bhuvneshwar Kumar and Cheteshwar Pujara. Heroes will be aired every Saturday at 8:30 pm on Star Sports 3.

     

    Hockey Hotshots: A weekly hockey show that will bring an Indian hockey star under the spotlight in each episode.  Each show will tell the story of its star in terms of his achievement for Indian hockey, his unique skill sets and his significance for the future of Indian hockey.

     

    Hockey Hotshots will focus on ‘Match Winner’ V.R. Raghunath the mercurial drag flicker and player of the tournament in the recently concluded Asia Cup. ‘The Wall’ under the bar P. Sreejesh, vice-captain and adjudged the best goalkeeper of Asia Cup. Mandeep Singh – considered by many experts as the most promising central striker of world hockey. Manpreet Singh, Captain of the junior Indian Hockey team, an Olympian at 19.  Ramandeep Singh – ‘The Play Maker’ a selfless player who keeps the team before self.  Sardar Singh- One of the best mid fielders in the world, a true master of his craft he is considered as one of the most skilful players of modern hockey. Hockey Hotshots will be broadcast every Saturday at 9:00 pm on Star Sports 3.

     

    Masterclass –A half an hour weekly show in both English and Hindi language, Masterclass will focus on highlighting individual techniques adopted by Star Cricket players which made them legends of the game. The show will involve physical demonstrations of various aspects of the game. Icons like Sourav Ganguly, Rahul Dravid, Sunil Gavaskar, Kapil Dev and Navjot Singh Sidhu will discuss in detail intricacies of cricket for the benefit of sports fans. The 13 episode series will be showcased in English on Star Sports 1 and Hindi on Star Sports 3.

  • Hero to be the title sponsor for Hockey Junior World Cup

    Hero to be the title sponsor for Hockey Junior World Cup

    MUMBAI: Hero Motocorp today announced its association with the Hockey Junior World Cup. Hero will be the title sponsors of the tournament that will see the participation of 16 of the finest junior (under 21yrs) international teams of the world as they fight it out for the title at the famous Major Dhyan Chand National Stadium in New Delhi. The tournament will go on from 6 to 15 December, 2013.

     

    Hero Motocorp is an FIH (International Hockey Federation) partner and the title sponsor for all FIH events taking place in India till the end of 2015.

     

    Hero MotoCorp MD & CEO Pawan Munjal said, “It is a privilege to be associated with the Hockey Junior World Cup. This is also in keeping with our long-term commitment to promote Hockey in the country. Youth plays a pivotal role towards building world-class teams and we hope our support can help drive the growth of hockey in India and around the world. I wish all the participating teams the very best and look forward to seeing some great performance from these future stars of world hockey.”

     

    “The Junior World Cup is an extremely important event for FIH”, said International Hockey Federation CEO Kelly Fairweather. “It puts the spotlight on the future stars of the game, providing some of the finest young talents in the world with the perfect opportunity to make a name for them in a world class sporting environment. We are delighted to have Hero Motorcorp as a Global Partner and the Title Sponsor for the Junior World Cup and other upcoming FIH Major Events in India, including the World League Finals in January,” he added.

     

    The tournament features four pools, each of which contains four teams ahead of the quarter-finals, semi-finals, classification and medal matches. Pool A will feature Germany, Pakistan, Belgium and Egypt, while Australia, Spain, Argentina and France are competing in Pool B. Netherlands, Korea, India and Canada will challenge each other in Pool C with England, New Zealand, South Africa and Malaysia going head to head in Pool D.

     

    The Indian team led by Manpreet Singh will open its campaign against the Netherlands, a team that will almost certainly be targeting the title. Playing under home conditions, Indian hockey’s young guns will compete against other top contenders like Germany, Australia and Spain.

  • WWE teams with Film Roman for adult animated comedy

    WWE teams with Film Roman for adult animated comedy

    MUMBAI: WWE Studios and Film Roman are going to co-finance and co-produce up to 13 three-minute webisodes of a new adult animated series, Camp WWE.

    Film Roman is the animation studio behind The Simpsons and King of the Hill. It will now help to bring to life an animated comedy about what WWE Superstars were like as kids. Mike Benson of Entourage and The Bernie Mac Show will script the series.

    “Film Roman has been involved with some of the most well-known and humorous animated series,” said WWE Studios president Michael Luisi. “They are the perfect partners for WWE Studios to capture our Superstars in a truly unique and fun way.”

     

    “Camp WWE is a new and exciting project with a great creative team for Film Roman to be working on with WWE Studios and we are very bullish on its prospects for success. With a combination of their unique personalities, distinctive characteristics and huge built-in loyal fan base, WWE Superstars make for ideal animation subjects in Camp WWE,” added Film Roman GM Dana Booton. “We are very pleased to be working with WWE Studios and hope that it will begin a mutually beneficial, long-term business relationship.”

  • WWE teams with Film Roman for adult animated comedy

    WWE teams with Film Roman for adult animated comedy

    MUMBAI: WWE Studios and Film Roman are going to co-finance and co-produce up to 13 three-minute webisodes of a new adult animated series, Camp WWE.

     

    Film Roman is the animation studio behind The Simpsons and King of the Hill. It will now help to bring to life an animated comedy about what WWE Superstars were like as kids. Mike Benson of Entourage and The Bernie Mac Show will script the series.

     

    “Film Roman has been involved with some of the most well-known and humorous animated series,” said WWE Studios president Michael Luisi. “They are the perfect partners for WWE Studios to capture our Superstars in a truly unique and fun way.”

     

    “Camp WWE is a new and exciting project with a great creative team for Film Roman to be working on with WWE Studios and we are very bullish on its prospects for success. With a combination of their unique personalities, distinctive characteristics and huge built-in loyal fan base, WWE Superstars make for ideal animation subjects in Camp WWE,” added Film Roman GM Dana Booton. “We are very pleased to be working with WWE Studios and hope that it will begin a mutually beneficial, long-term business relationship.”

  • Star India’s Rs 20,000 crore sports gamble

    Star India’s Rs 20,000 crore sports gamble

    MUMBAI: That Star India is betting big on sports is well-known. How big the bet it is placing is now becoming clear.

    The News Corp-owned media and entertainment leader in India today announced that it is committed to invest Rs 20,000 crore in building the sports business in India. The investment will be used to fuel the expansion of sports coverage in the country as well as in building exciting new leagues including the Indian Super League in football, the Hockey India League and the Indian Badminton League over the next few years, it stated.

    Simultaneous with this announcement, the network today unveiled a new brand for Star Sports across six TV channels – Star Sports 1,2,3,4, HD1 and HD2 and its online portal starsports.com.

    The new logo is a metallic silver star with an incandescent swoosh of colours symbolising the authority and passion of sports with the powerful slugline – “Believe.”
    Uday Shankar is investing big in building a sports ecosystem in India

     “Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. We will cover more of it, have wider coverage, go deeper, use multiple languages and take it beyond television,” says Star India CEO Uday Shankar in a press release. “The new brand is also about showcasing our commitment to other sports. While cricket will be central to our approach, we will also be faithful to our role as a sports broadcaster and bring in the best of local and world sports to India, whether in soccer, hockey, badminton, tennis, F1 or the many other sports that fans in India are deeply passionate about.”

    He adds: “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth. And today, we are signalling that we are deeply committed to making this transformation happen, through our investments, our ideas and our efforts.”

    As of midnight 6 November, the six channels under the erstwile ESPN-Star Sports umbrella will give way to new brands. Star Sports will be called Star Sports 1, Star Sports 2 remains Star Spots 2, Star Cricket will become Star Sports 3, ESPN will be rebranded as Star Sports 4, Star Cricket HD will become Star Sports HD1 and ESPN HD will be renamed as Star Sports HD2.

    The big change really is with Star Sports 3, India’s first 24×7 Hindi sports channel with content, graphics and shows in Hindi.  It hopes that this push into Hindi will dramatically increase the reach of sports in India where it says less than 10 per cent of the populace understands English and a much smaller number are native speakers. Star Sports has seen success in Hindi commentary with Hindi now accounting for 70 per cent share of all viewership in the recently concluded CLT20 series.

     
    A high decibel promotional campaign has been drawn up featuring MS Dhoni as its first brand ambassador

    In addition to this, the Star Sports network said that it will be showcasing new non-live programming and new shows and formats which will run into more than 5,000 hours of content, including around 200 days of live cricket annually.  Amongst these is a half hour show called Star Power which will give comprehensive updates, insight and analysis and will be telecast twice a day at 8:00 pm and 10:30 pm on Star Sports 3 all seven days of the week.

    On the digital front, Star India is aggressively reaching out to young, ardent sports fans who want to access sports across screens. The digital service offers a variety of sports including cricket, soccer and F1, in HD quality streaming. The service has received exceptionally positive consumer feedback for its revolutionary timeline (a first for cricket anywhere in the world) that gives the fan complete control of how he wants to view his favourite games, whether for live or catch-up.

    A high decibel promotional campaign has been drawn up featuring MS Dhoni as its first brand ambassador. The campaign, says the network, urges India to “Believe” and it outlines the beliefs that have made M S Dhoni one of the most iconic heroes of our time. It will run on the Star network’s 33 channels and rolls out on 6 November when India tunes into watch Sachin Tendulkar play the last series of his career.
    Star has the right pedigree to pull off healthy returns for the huge investments it is putting into sports says Ashish Bhasin

    Star’s sports gamble is getting praise from senior media professionals.

    “It is a very professional and calculated move to get deeper into sports and into developing niche sports.  The channels are already established with viewers as they have been around for a long time and the rebranding and promotion will only deepen the connect with them,” says Aegis Group chairman India & CEO south east Asia Ashish Bhasin.  “Star is putting its money where its mouth is and it has the right pedigree to pull off healthy returns for the huge investments it is putting into sports.”

  • Star India’s Rs 20,000 crore sports gamble

    Star India’s Rs 20,000 crore sports gamble

    MUMBAI: That Star India is betting big on sports is well-known. How big the bet it is placing is now becoming clear.

    The News Corp-owned media and entertainment leader in India today announced that it is committed to invest Rs 20,000 crore in building the sports business in India. The investment will be used to fuel the expansion of sports coverage in the country as well as in building exciting new leagues including the Indian Super League in football, the Hockey India League and the Indian Badminton League over the next few years, it stated.

    Simultaneous with this announcement, the network today unveiled a new brand for Star Sports across six TV channels – Star Sports 1,2,3,4, HD1 and HD2 and its online portal starsports.com.

    The new logo is a metallic silver star with an incandescent swoosh of colours symbolising the authority and passion of sports with the powerful slugline – “Believe.”

    “Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. We will cover more of it, have wider coverage, go deeper, use multiple languages and take it beyond television,” says Star India CEO Uday Shankar in a press release. “The new brand is also about showcasing our commitment to other sports. While cricket will be central to our approach, we will also be faithful to our role as a sports broadcaster and bring in the best of local and world sports to India, whether in soccer, hockey, badminton, tennis, F1 or the many other sports that fans in India are deeply passionate about.”
    Uday Shankar is investing big in building a sports ecosystem in India

     He adds: “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth. And today, we are signalling that we are deeply committed to making this transformation happen, through our investments, our ideas and our efforts.”

    As of midnight 6 November, the six channels under the erstwile ESPN-Star Sports umbrella will give way to new brands. Star Sports will be called Star Sports 1, Star Sports 2 remains Star Spots 2, Star Cricket will become Star Sports 3, ESPN will be rebranded as Star Sports 4, Star Cricket HD will become Star Sports HD1 and ESPN HD will be renamed as Star Sports HD2.

    The big change really is with Star Sports 3, India’s first 24×7 Hindi sports channel with content, graphics and shows in Hindi.  It hopes that this push into Hindi will dramatically increase the reach of sports in India where it says less than 10 per cent of the populace understands English and a much smaller number are native speakers. Star Sports has seen success in Hindi commentary with Hindi now accounting for 70 per cent share of all viewership in the recently concluded CLT20 series.

    A high decibel promotional campaign has been drawn up featuring MS Dhoni as its first brand ambassador

    In addition to this, the Star Sports network said that it will be showcasing new non-live programming and new shows and formats which will run into more than 5,000 hours of content, including around 200 days of live cricket annually.  Amongst these is a half hour show called Star Power which will give comprehensive updates, insight and analysis and will be telecast twice a day at 8:00 pm and 10:30 pm on Star Sports 3 all seven days of the week.

    On the digital front, Star India is aggressively reaching out to young, ardent sports fans who want to access sports across screens. The digital service offers a variety of sports including cricket, soccer and F1, in HD quality streaming. The service has received exceptionally positive consumer feedback for its revolutionary timeline (a first for cricket anywhere in the world) that gives the fan complete control of how he wants to view his favourite games, whether for live or catch-up.

    A high decibel promotional campaign has been drawn up featuring MS Dhoni as its first brand ambassador. The campaign, says the network, urges India to “Believe” and it outlines the beliefs that have made M S Dhoni one of the most iconic heroes of our time. It will run on the Star network’s 33 channels and rolls out on 6 November when India tunes into watch Sachin Tendulkar play the last series of his career.
    Star has the right pedigree to pull off healthy returns for the huge investments it is putting into sports says Ashish Bhasin

    Star’s sports gamble is getting praise from senior media professionals.

    “It is a very professional and calculated move to get deeper into sports and into developing niche sports.  The channels are already established with viewers as they have been around for a long time and the rebranding and promotion will only deepen the connect with them,” says Aegis Group chairman India & CEO south east Asia Ashish Bhasin.  “Star is putting its money where its mouth is and it has the right pedigree to pull off healthy returns for the huge investments it is putting into sports.”

  • Govt. concerned about ongoing impasse between IOC and IOA, wants early solution

    Govt. concerned about ongoing impasse between IOC and IOA, wants early solution

    NEW DELHI: Youth Affairs and Sports Minister Jitendra Singh has said that the government “stands committed to zero tolerance on criminality in sports and adherence to ethics and good governance in sports in the country.”

     

    Reacting to media reports that the General Body of the Indian Olympics Association has not agreed to carry out some of the amendments to its constitution as required by the International Olympics Committee, he said, “The Government is concerned about the ongoing impasse between the two bodies and is watching the developments closely.”

     

    He said that the Government had noted that a Special General Body Meeting of the IOA was held on 27 October in pursuance of the directions of the IOC to it.

     

    He added that the Government felt the deadlock between the IOA and IOC should be resolved at the earliest so that the suspension of the IOA is lifted and Indian sportspersons/teams are able to participate in international sporting events under the Indian National Flag.

  • Star readies for Sachin mania; hopes to create world record

    Star readies for Sachin mania; hopes to create world record

    MUMBAI: Come 14 November and that will be the time when Cricket fans world over will be glued to their TV sets to witness “the little master” wield his bat for the Indian cricket team one last time at his home ground in Mumbai – Wankhede stadium.

    This will mark the end of Sachin Tendulkar’s 24 year long career in the great sport of Cricket. Once Tendulkar had requested the BCCI to play his last competitive game at his home ground, the decision with regard to his farewell Test – also his 200th – was a mere formality earlier this month. As a result, the Cricket Association of Bengal, which had been promised Tendulkar’s 200th before he announced his decision to retire after the Test, was awarded with Tendulkar’s penultimate Test.

    Star India has launched a unique campaign ‘Cheer for Sachin’ to pay tribute to arguably the best cricketer in the world as he gets ready to play the series against the West Indies early next month. The broadcaster is targeting to break the world record for maximum ‘Cheers’ garnered by any campaign ever across the world. Star India has invited Sachin’s fans to cheer “Sachin-Sachin” and break the world record for a hero who has always broken records for India! And the cheer will be played on the broadcast network (Star Sports) as a tribute for the hero.

    The Participants may register his/her telephone number to participate in the activity by calling the number, 505782717, which is valid on Vodafone (Rs 6.00/min), Airtel (Rs 6.00/min), Tata Indicom (Rs 6.00/min), Idea (Rs 6.99/min), Reliance (Rs 6.00/min), BSNL (Mobiles) (Rs 5.00/min) and BSNL (Landline) (Rs 2.40/min) telephone networks only.

    According to the terms and conditions given on starsports.com – The activity opened from 25 October 2013 at 00:00 hours (IST) and will end on 19 November 2013 at 00:00 hours (IST), or on such other dates and times as shall be indicated by ESPN Star Sports India. No entries from before or after the activity period will be accepted.

    The response has been very encouraging with stars from Bollywood, Cricket as well as TV recording their cheers. Stars like Priyanka Chopra, Prosenjit Chaterjee, Kapil Dev, Ravi Shastri, Wasim Akram, Rameez Raza and protagonists from the leading serials on Star Plus like Diya Aur Baati Hum and Yeh Rishta Kya Kehlata Hai have already recorded their cheers. The broadcaster has also reached out to Sudhir Kumar Chaudhary (The guy who is often seen in the stadiums in body paint cheering for Sachin) – regarded by many as the biggest Sachin fan to record a special cheer for this campaign.

    Speaking on the occasion, Star India EVP – marketing and communications Gayatri Yadav says: “For 24 years, the legend has stood for a billion…and now it’s time for a billion to stand for one.  It’s our time to cheer for the little master. We are honoured that Sachin’s farewell series will be played on our network. Our philosophy has been to take fans closer to their heroes because as the official broadcasters we play the critical role of an enabler. We are extending the invitation to all Sachin fans through this campaign to come out and thank the little master for a wonderful career in which he took Indian cricket to newer heights.”

    Yadav adds: “We are aiming for the World Record. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute. We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”

    The campaign will run across the Star Sports network as well as Star India network of channels. There will be huge focus on the digital media as well to aggregate all fans for the campaign. The official Facebook and Twitter pages of Star Sports has been buzzing with fans commenting and posting nostalgic moments from the “little master’s past”.  The Star Sports website has also created a separate section dedicated to Sachin on his 24 year long journey in Cricket for India.

    Star India will donate its share of proceeds from the incoming call revenues to an NGO for sports development amongst youth. (As a norm the telcos in India normally share revenues with their partners in a 60:40 or 70:30 ratios. The estimated figure for the donations going towards the NGO could well be running into a few million rupees)

    Star India is pulling out all the stops to make the India West Indies series memorable. Additionally, the broadcaster will use a special FanCam enabling fans to say “I was there” as they enjoy the historic moment.

    The Fan Cam is capable of generating 360 degree extremely high resolution photo of the stadium therefore each and every fan who will be fortunate to be at the stadium on any of the Test match days will be able to zoom into his picture and keep this memory with him for posterity.

    On the programming front, a 10 part documentary series will be dedicated to Sachin – Sachin Ka Safar and The Sachin Journey in Hindi and English language respectively which will be telecast in the month of November. There will be a live show on Sachin – Sachiiiiiiin… Sachin – that will be telecast during the series. A special 24 segment series Sachin Years will also be showcased in the run-up to the historic series. A segment will be dedicated to each of Sachin’s 24 years of international cricket.

  • Star readies for Sachin mania; hopes to create world record

    Star readies for Sachin mania; hopes to create world record

    MUMBAI: Come 14 November and that will be the time when Cricket fans world over will be glued to their TV sets to witness “the little master” wield his bat for the Indian cricket team one last time at his home ground in Mumbai – Wankhede stadium.

     

    This will mark the end of Sachin Tendulkar’s 24 year long career in the great sport of Cricket. Once Tendulkar had requested the BCCI to play his last competitive game at his home ground, the decision with regard to his farewell Test – also his 200th – was a mere formality earlier this month. As a result, the Cricket Association of Bengal, which had been promised Tendulkar’s 200th before he announced his decision to retire after the Test, was awarded with Tendulkar’s penultimate Test.

    Star India has launched a unique campaign ‘Cheer for Sachin’ to pay tribute to arguably the best cricketer in the world as he gets ready to play the series against the West Indies early next month. The broadcaster is targeting to break the world record for maximum ‘Cheers’ garnered by any campaign ever across the world. Star India has invited Sachin’s fans to cheer “Sachin-Sachin” and break the world record for a hero who has always broken records for India! And the cheer will be played on the broadcast network (Star Sports) as a tribute for the hero.

     

    The Participants may register his/her telephone number to participate in the activity by calling the number, 505782717, which is valid on Vodafone (Rs 6.00/min), Airtel (Rs 6.00/min), Tata Indicom (Rs 6.00/min), Idea (Rs 6.99/min), Reliance (Rs 6.00/min), BSNL (Mobiles) (Rs 5.00/min) and BSNL (Landline) (Rs 2.40/min) telephone networks only.

    According to the terms and conditions given on starsports.com – The activity opened from 25 October 2013 at 00:00 hours (IST) and will end on 19 November 2013 at 00:00 hours (IST), or on such other dates and times as shall be indicated by ESPN Star Sports India. No entries from before or after the activity period will be accepted.

     

    The response has been very encouraging with stars from Bollywood, Cricket as well as TV recording their cheers. Stars like Priyanka Chopra, Prosenjit Chaterjee, Kapil Dev, Ravi Shastri, Wasim Akram, Rameez Raza and protagonists from the leading serials on Star Plus like Diya Aur Baati Hum and Yeh Rishta Kya Kehlata Hai have already recorded their cheers. The broadcaster has also reached out to Sudhir Kumar Chaudhary (The guy who is often seen in the stadiums in body paint cheering for Sachin) – regarded by many as the biggest Sachin fan to record a special cheer for this campaign.

    Speaking on the occasion, Star India EVP – marketing and communications Gayatri Yadav says: “For 24 years, the legend has stood for a billion…and now it’s time for a billion to stand for one.  It’s our time to cheer for the little master. We are honoured that Sachin’s farewell series will be played on our network. Our philosophy has been to take fans closer to their heroes because as the official broadcasters we play the critical role of an enabler. We are extending the invitation to all Sachin fans through this campaign to come out and thank the little master for a wonderful career in which he took Indian cricket to newer heights.”

     

    Yadav adds: “We are aiming for the World Record. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute. We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”

     

    The campaign will run across the Star Sports network as well as Star India network of channels. There will be huge focus on the digital media as well to aggregate all fans for the campaign. The official Facebook and Twitter pages of Star Sports has been buzzing with fans commenting and posting nostalgic moments from the “little master’s past”.  The Star Sports website has also created a separate section dedicated to Sachin on his 24 year long journey in Cricket for India.

    Star India will donate its share of proceeds from the incoming call revenues to an NGO for sports development amongst youth. (As a norm the telcos in India normally share revenues with their partners in a 60:40 or 70:30 ratios. The estimated figure for the donations going towards the NGO could well be running into a few million rupees)

     

    Star India is pulling out all the stops to make the India West Indies series memorable. Additionally, the broadcaster will use a special FanCam enabling fans to say “I was there” as they enjoy the historic moment.

     

    The Fan Cam is capable of generating 360 degree extremely high resolution photo of the stadium therefore each and every fan who will be fortunate to be at the stadium on any of the Test match days will be able to zoom into his picture and keep this memory with him for posterity.

     

    On the programming front, a 10 part documentary series will be dedicated to Sachin – Sachin Ka Safar and The Sachin Journey in Hindi and English language respectively which will be telecast in the month of November. There will be a live show on Sachin – Sachiiiiiiin… Sachin – that will be telecast during the series. A special 24 segment series Sachin Years will also be showcased in the run-up to the historic series. A segment will be dedicated to each of Sachin’s 24 years of international cricket.