Category: Sports

  • Star Sports’ ‘SKYball’ campaign soars ahead of India-England T20I series

    Star Sports’ ‘SKYball’ campaign soars ahead of India-England T20I series

    MUMBAI: Ready for cricket balls orbiting the moon?

    Get your beers ready, because cricket’s biggest showstoppers—India and England—are set to light up your screens with a five-match T20I series starting 22 January. With Suryakumar Yadav leading the Blues and England bringing their explosive Bazball approach, this series is not just a clash of cricketing heavyweights—it’s a fireworks display in the making.

    What’s more? Star Sports Network and Disney+ Hotstar have launched the quirky and entertaining ‘SKYball’ campaign, and trust us, it’s out of this world—literally. But before we spill all the details, ask yourself: Can the moon survive SKY and Bazball’s six-hitting spree?

    The campaign film, featuring India’s T20I skipper Suryakumar Yadav, takes cricket fandom to a whole new level—space. Set in a mission control room, it hilariously shows cricket balls zooming toward the moon like mini rockets. Suryakumar, aka SKY, even apologises to the celestial body before delivering his punchline: “Moon, see you soon!”

    Suryakumar Yadav

    If that’s not enough, the film cheekily teases England’s big hitters joining the action, as sirens blare and cricket balls whiz past the control station. The message? This series isn’t about boundaries—it’s about breaking them.

    Speaking about the campaign, SKY said, “Every time we take the field, we are always looking to push the boundaries that help aim consistently for the moonshot. This rivalry has been among the most iconic and competitive ones for decades now, and even more so for the fans who are looking forward to witnessing some exciting cricket in our backyard.”

    Adding to the hype, JioStar head of marketing – sports, Vikram Passi noted, “The campaign is a tribute to how the Blues, under the leadership of Suryakumar Yadav, have taken power-hitting to a new high. Add the English power-hitters into the mix, and a sumptuous buffet of sixes is about to be served.”

    With England’s much-hyped Bazball tactics facing India’s SKYball, fans can expect a high-octane contest where cricket balls will spend more time in the air than on the ground.

    The stakes are sky-high. This five-match T20I series at Kolkata’s Eden Gardens kicks off India’s first home series of 2025 and serves as a crucial warm-up for the ICC Champions Trophy in February. With India ranked number one and England at number three, the battle promises to deliver top-tier cricketing drama.

    Clear your evenings; you won’t want to miss a single six.

    As cricket fans count down to 22 January, the question remains: Who will win the battle of the big hitters? Will SKY’s fireworks outshine England’s Bazball pyrotechnics? One thing’s for sure—this series will be unmissable.

    Catch all the action live on Star Sports Network and Disney+ Hotstar.

    Series schedule: Mark your calendars

    Match

    Date

    Day

    Time

    1st T20I

    22.01.25

    Wednesday

    7:00 PM

    2nd T20I

    25.01.25

    Saturday

    7:00 PM

    3rd T20I

    28.01.25

    Tuesday

    7:00 PM

    4th T20I

    31.01.25

    Friday

    7:00 PM

    5th T20I

    02.02.25

    Sunday

    7:00 PM

     

  • DP World ILT20 Season 3 opens with a star-studded ceremony at Dubai International Stadium

    DP World ILT20 Season 3 opens with a star-studded ceremony at Dubai International Stadium

    MUMBAI: The highly anticipated DP World ILT20 Season 3 kicked off in grand style at the Dubai International Stadium. Indian cinema stars Shahid Kapoor, Pooja Hegde, and Sonam Bajwa lit up the stage with an electrifying performance during the opening ceremony, thrilling fans who packed the iconic ‘Ring of Fire’ for a night of spectacular entertainment.

     

    Hosted by Bollywood actor-producer Jackky Bhagnani and popular host Ridhima Pathak, the event concluded with a dazzling fireworks display that marked the beginning of the cricket season. 

    The tournament opener saw Dubai Capitals face off against defending champions MI Emirates in a rematch of last year’s final. MI Emirates won the toss and chose to bowl first, with the opening ball bowled at 8:45 pm IST.

    The action-packed tournament is broadcast live on Zee’s 15 linear TV channels, including &Pictures SD, Zee Cinema HD, Zee Telugu HD, and more, as well as the OTT platform Zee5. Fans can also catch the action via Zee’s syndication partners’ TV and digital networks.

    Zee Entertainment Enterprises Ltd  chief growth officer – digital & broadcast revenue Ashish Sehgal,  shared his excitement about the launch: “The opening ceremony exceeded all expectations! The fusion of world-class cricket, entertainment, and passionate fans watching on Zee platforms made it an unforgettable evening. We’re thrilled to bring this premium sports and entertainment content to a global audience.”

    DP World ILT20 Season 3 features top international cricketers, including Nicholas Pooran, Sikandar Raza, Sunil Narine, Lockie Ferguson, and many others, making it a month-long cricket fest filled with thrilling action.

  • Aditya Narayan transitions from Disney Star India to JioStar as regional sales head

    Aditya Narayan transitions from Disney Star India to JioStar as regional sales head

    MUMBAI: He’s got a premium job at JioStar. Aditya Narayan has just transitioned from Disney Star India  to the Uday Shankar-headed behemoth continuing with his earlier designation as regional sales head.

    At Disney Star India,  Aditya  spearheaded sales strategies for over three and a half years. His tenure there was marked by remarkable success in developing key partnerships and driving sales across multiple domains. At JioStar he has been charged with  integrated selling and raising revenue for premium sports  from the south. 

    Aditya’s professional journey also includes significant contributions at ByteDance India, where he led monetisation efforts, and Rajasthan Patrika, where he helmed business operations for Patrika TV. Notably, he  played a pivotal role in launching the Magicbricks Now channel during his time at the Times Network, showcasing his ability to lead large-scale projects with finesse. Following Times Network, he did short stints with Network18 and BTVI. 

    Throughout his career, Aditya has built a reputation for strategic thinking, interpersonal communication, and his ability to adapt to dynamic market conditions. His hands-on approach and visionary mindset have consistently delivered exceptional results, making him a trusted leader in the sales domain.

    In the early part of his career, Aditya spent almost four years working  in sales for FM radio stations beginning with Radio Mirchi (a year), followed by  Radio City (a  year nine months)  and then with RadiOne (a year and five months).

    As he steps into his new role at JioStar, Aditya is poised to bring his experience to the table, leveraging his deep understanding of the premium sports market to drive regional sales growth.

  • Sony Sports Network unveils Australian Open 2025 coverage across India

    Sony Sports Network unveils Australian Open 2025 coverage across India

    MUMBAI: As the sun rises over Melbourne Park, the echoes of rackets and roars of the crowd signal the dawn of Grand Slam week—a tennis fan’s ultimate dream.

    Sony Sports Network is all set to serve an ace with exclusive live coverage of the Australian Open 2025, running from 12-26 January.

    From the thrill of a five-set marathon to the elegance of a perfectly executed backhand, fans can experience it all in English, Hindi, Tamil, and Telugu, bringing the action closer to every corner of India.

    With marquee sponsors like Rolex, Amul, Kia Motors, and Apple rallying alongside, Sony promises a broadcast that’s as electrifying as a match point on Rod Laver Arena.

    The tournament will kick off on Sunday, 12 January, a strategic adjustment aimed at enhancing the experience for both players and fans by reducing late-night match strain. Viewers can expect thrilling performances from top players, including defending champion Jannik Sinner, 10-time winner Novak Djokovic, and women’s World No.1 Aryna Sabalenka.

    In addition to Sinner and Djokovic, players like Alexander Zverev (World No.2), Carlos Alcaraz (World No.3), Taylor Fritz (World No.4), and Daniil Medvedev (World No.4) will compete for glory. The women’s draw features fierce competition with Iga Swiatek (World No.2) vying for the title. Adding to the excitement is the return of Nick Kyrgios, aiming to make a triumphant comeback.

    Indian players will also feature prominently, with Rohan Bopanna, Sumit Nagal, Yuki Bhambri, and Sriram Balaji participating. Rithvik Bollipalli, ranked 72 in doubles, will make his Grand Slam debut, building on his successful 2024 season, which included his first ATP Tour title.

    The exclusive broadcast will feature EXTRAAA SERVE, a panel of experts including Sania Mirza, Somdev Devvarman, and Purav Raja, who will deliver insights and analysis.

    Mirza expressed excitement about the competition, stating, “I have some of my fondest memories at the Australian Open and I look forward to being back in the expert’s chair for Sony Sports Network’s EXTRAAA SERVE. I am also excited to watch the 2025 season, as Rohan Bopanna and Sumit Nagal will represent India. The competition is about to get more interesting as this season will bring lots of opportunities, whether it’s for Jannik Sinner, who looks to defend his title or its Novak Djokovic, who is looking to restore his past glory. Adding to the Melbourne heat will be the contest between Aryna Sabalenka and Iga Swiatek.”

    Devvarman praised the network’s efforts, saying, “Over the years, Sony Sports Network has become the home for the Australian Open and it gives me immense pleasure to return to the commentary box and the studio chair for yet another exciting season. The 2025 edition of the tournament will set the tone for the upcoming Australian Open tournaments and other Grand Slams especially when it comes to the next legend in tennis.”

    Sony Pictures Networks India (SPNI), chief revenue officer – distribution and international business and head – sports business, Rajesh Kaul commented, “The Australian Open has established itself as the preferred Grand Slam among Indian tennis fans, differentiated by its entertainment quotient and the presence of top-seeded players. It is the most watched Grand Slam on linear television over the last three years. We are committed to continuing this momentum and delivering premier tennis action to our Indian audiences. The response from advertisers has been exceptionally positive, with prestigious brands such as Rolex, Kia Motors, Apple and more joining us for this remarkable tournament.”

    Sony Sports Network’s #WHEREGREATNESSBEGINS campaign celebrates the tournament as a platform for unearthing future tennis legends.

    Fans can catch the live action on Sony Sports Ten 5 SD & HD, Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), and Sony Sports Ten 4 SD & HD (English). Matches will also be live-streamed on Sony LIV, starting 5:30 am IST daily.

  • Teams and players for DP World ILT20 Season 3 announced

    Teams and players for DP World ILT20 Season 3 announced

    MUMBAI: Just two days to go! The countdown has begun for the DP World ILT20 Season 3, which will be broadcast exclusively on Zee starting 11 January at the Dubai International Stadium. The tournament kicks off with the Dubai Capitals hosting the defending champions, MI Emirates, in the opener at 8:45 PM IST. Over the next month, 34 action-packed matches will take place, concluding on 9 February 2025. These matches will also air on Dubai TV, Abu Dhabi TV, the ILT20 official YouTube channel, and Myco for viewers in the MENA region.

    The broadcaster announced the teams and their compositions on 9 January, with the flexibility for changes in case of injuries or non-availability of selected players.

    Among the key squad updates ahead of the opener, England opener Phil Salt and Pakistan left-arm wrist spinner Sufiyan Muqeem have joined the Abu Dhabi Knight Riders. Salt has been added as a wildcard, while Sufiyan replaces the unavailable Hassan Khan. Afghanistan spinner Allah Mohammad Ghazanfar has been signed by MI Emirates, and Vijayakanth Viyaskanth will join the Abu Dhabi Knight Riders.

    Zee’s Chief Growth Officer – Digital & Broadcast Revenue, Ashish Sehgal, commented:  “Zee is delighted to unveil the impressive squad line-up for Season 3, featuring some of the world’s finest and most popular players. With iconic locations like Abu Dhabi, Dubai, and Sharjah, world-class infrastructure, and six powerhouse franchises, our aim is to solidify the league as one of the most widely followed global cricket events. We have significantly expanded our broadcast reach by adding five more linear channels, including South Indian channels, and are excited to present this thrilling cricketing spectacle to fans across the world.”

    Cricket fans can watch the tournament on ZEE’s extensive network of 15 linear TV channels, including &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD, and &Flix HD. Additionally, the matches will be free to view on Zee5, one of India’s leading OTT platforms. Zee aims to capture a viewership of 230 million for the season.

    Here are the six DP World ILT20 Season 3 squads as of 9 January 2025:

    Abu Dhabi Knight Riders

    New Signees: Gudakesh Motie, Ibrar Ahmad, Jason Holder, Kyle Mayers, Phil Salt (Wildcard), Roston Chase, Shahid Iqbal Bhutta, Sufiyan Muqeem, Terrance Hinds, Vijayakanth Viyaskanth Retentions: Aditya Shetty, Ali Khan, Alishan Sharafu, Andre Russell, Andries Gous, Charith Asalanka, David Willey, Joe Clarke, Laurie Evans, Michael Pepper, Sunil Narine.

    Desert Vipers

    New Signees: Dan Lawrence (Wildcard), David Payne, Dhruv Parashar, Fakhar Zaman, Kushal Malla (replacement for injured Bas de Leede), Khuzaima Bin Tanveer, Lockie Ferguson, Max Holden, Sam Curran (played for Vipers in Season 2 as a wildcard) Retentions: Adam Hose, Alex Hales, Ali Naseer, Azam Khan, Luke Wood, Michael Jones, Mohammad Amir, Nathan Sowter, Sherfane Rutherford, Tanish Suri, Wanindu Hasaranga.

    Dubai Capitals

    New Signees: Adam Rossington (Wildcard), Aryaman Varma (replacement for Jake Fraser McGurk), Ben Dunk, Brandon McMullen, Garuka Sanketh (replacement), Farhan Khan, Gulbadin Naib, Joe Burns, Joe Weatherley, Najibullah Zadran, Obed McCoy, Scott Kuggeleijn, Sharafuddin Ashraf (replacement), Shai Hope, Shahrukh Ahmed, Zeeshan Naseer Retentions: Dasun Shanaka, David Warner, Dushmantha Chameera, Haider Ali, Raja Akif, Rovman Powell, Sam Billings, Sikandar Raza, Zahir Khan, Jake Fraser-McGurk, Oliver Stone.

    Gulf Giants

    New Signees: Adam Lyth, Dominic Drakes, Daniel Worrall (played for Giants in Season 2 as a wildcard), Dushan Hemantha (replacement), Ibrahim Zadran, Mark Adair, Ollie Robinson (wicketkeeper-batter), Tim David, Tom Curran, Tymal Mills, Muhammad Saghir Khan, Muhammad Uzair Khan, Wahidullah Zadran Retentions: Aayan Afzal Khan, Blessing Muzarabani, Chris Jordan, Dipendra Singh Airee, Gerhard Erasmus, James Vince, Jordan Cox, Mohammad Zuhaib Zubair, Rehan Ahmed, Shimron Hetmyer.

    MI Emirates

    New Signees: Allah Mohammad Ghazanfar, Alzarri Joseph, Aryan Lakra, Ben Charlesworth, Fareed Ahmad, Romario Shepherd, Tom Banton, Thomas Draca, Zahoor Khan Retentions: Akeal Hosein, Andre Fletcher, Daniel Mousley, Fazalhaq Farooqi, Jordan Thompson, Kieron Pollard, Kusal Perera, Muhammad Rohid Khan, Muhammad Waseem, Nicholas Pooran, Nosthush Kenjige, Waqar Salamkheil.

    Sharjah Warriorz

    New Signees: Tim Southee (Captain), Adam Milne, Adil Rashid (played for Warriorz in Season 2 as a wildcard), Ashton Agar, Avishka Fernando, Bhanuka Rajapaksa, Daniel Sams, Ethan D’Souza, Harmeet Singh, Jason Roy, Karim Janat, Keemo Paul, Matthew Wade, Rohan Mustafa, Tim Seifert, Traveen Mathew, Virandeep Singh Retentions: Dilshan Madushanka, Johnson Charles, Junaid Siddique, Muhammad Jawadullah, Kusal Mendis, Luke Wells, Peter Hatzoglou, Tom Kohler-Cadmore.

  • Disney to take 70 per cent stake in Fubo via Hulu + Live TV merger

    Disney to take 70 per cent stake in Fubo via Hulu + Live TV merger

    MUMBAI: In the enchanted realm of acquisitions, The Walt Disney Company has long been the master storyteller, weaving tales of strategic mergers and blockbuster stakes. With 20 acquisitions averaging $8.71 billion each, Disney has shaped industries and redefined entertainment. Its canvas stretches across four countries, with key brushstrokes in India and the United States. But as the curtain rises on 2025, the entertainment giant pens its boldest chapter yet.

    Disney is acquiring a 70 per cent majority stake in Fubo, the sports-centric streaming platform, and merging it with Hulu + Live TV. This landmark merger will create a new public entity under the Fubo name, poised to challenge the virtual MVPD throne. The deal not only fortifies Disney’s streaming empire but also redraws the map for how audiences consume live sports and entertainment.

    Stay tuned—Disney’s magical kingdom of streaming just got a lot more competitive

    From L to R: Disney executive vice president and head of corporate development Justin Warbrooke; Fubo co-founder & CEO David Gandler

    The combined platform will bring together 6.2 million subscribers across North America, offering a robust catalogue of live sports, entertainment, and broadcast content. The current Fubo leadership team, led by co-founder and CEO David Gandler, will manage the merged operations.

    Speaking on the merger, Gandler said, “We are thrilled to collaborate with Disney to create a consumer-first streaming company that combines the strengths of the Fubo and Hulu + Live TV brands. This combination enables us to deliver on our promise to provide consumers with greater choice and flexibility. Additionally, this agreement allows us to scale effectively, strengthens Fubo’s balance sheet, and positions us for positive cash flow.”

    Disney executive vice president and head of corporate development Justin Warbrooke added, “This combination will allow both Hulu + Live TV and Fubo to enhance and expand their virtual MVPD offerings, providing consumers with even more choice and flexibility. We have confidence in the Fubo management team and their ability to grow the business, delivering high-quality offerings that serve subscribers with the content they want and offering great value.”

    The deal also resolves the litigation between Fubo and Disney, Fox, and Warner Bros Discovery (WBD). As part of the settlement, the three media firms will pay $220 million to Fubo. Disney will also extend a $145 million term loan to Fubo in 2026.

    The agreement includes a new carriage deal allowing Fubo to create a “sports and broadcast” service featuring Disney-owned properties such as ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, and ESPN+.

    Upon regulatory and shareholder approvals, the merged entity will be governed by a board of directors, with Disney appointing the majority. Gandler will retain his role as CEO and serve on the board.

    The companies aim to leverage synergies through flexible programming, innovative offerings, and enhanced marketing strategies, setting a new benchmark in the streaming industry.

    With this merger, Disney and Fubo seek to deliver  value to subscribers by combining Hulu + Live TV’s expansive content portfolio with Fubo’s sports-centric programming. This merger also strengthens Fubo’s balance sheet and positions the platform for sustainable cash flow and operational growth.

    The first ball in this high-stakes streaming game is expected to roll once all approvals are finalised, opening a new chapter in virtual MVPD offerings.

  • Abhishek Bachchan joins as co-owner of European T20 Premier League

    Abhishek Bachchan joins as co-owner of European T20 Premier League

    MUMBAI: In the sprawling galaxy of Bollywood, where stars burn bright and fade faster, Abhishek Bachchan’s journey has been anything but conventional.

    Born to the towering icon of Indian cinema, Amitabh Bachchan, Abhishek’s life was destined to be compared, scrutinized, and, at times, unfairly dismissed. While his cinematic exploits didn’t always light up the box office, his off-screen ventures have cemented his reputation as a savvy entrepreneur with a penchant for turning opportunities into gold.

    The “failed” actor narrative has followed him like a shadow, an unwelcome companion on a path littered with average box office returns and harsh critics. But Abhishek, the perennial underdog, quietly chiseled away at his destiny, crafting a legacy that his detractors couldn’t ignore.

    Today, with a net worth of Rs 280 crore, he has proven that success doesn’t always need a film camera—it can shine just as brightly in the boardroom, the stadium, or even a luxury car showroom.

    When Bollywood failed to give him the box-office accolades his lineage seemed to promise, Abhishek found his calling elsewhere. His ventures now span real estate, sports, and even luxury automobiles, painting a portrait of a man who refuses to be boxed in by societal expectations.

    Among his prized investments are two champion teams across two of India’s most beloved sports. Chennaiyin FC, his Indian Super League (ISL) football team, is valued at Rs 29.8 crore, a testament to the growing popularity of football in cricket-crazed India. On the other hand, his Pro Kabaddi League team, valued at Rs 100 crore, exemplifies his eye for high-growth opportunities in sports.

    As if his track record wasn’t impressive enough, the son of Bollywood royalty has now added another feather to his entrepreneurial cap—a stake in the European T20 Premier League (ETPL). This ICC-sanctioned cricket extravaganza, set to debut in July 2025, promises to bring a fresh flavor to the gentleman’s game with teams from cities like Dublin, Edinburgh, and Amsterdam.

    It’s a savvy move for the man who seems to have an uncanny knack for betting on winners, whether it’s a Pro kabaddi team, a football club, or now, a cricket league poised to capture Europe’s imagination. And this latest venture comes just in time to capitalise on the ICC’s official recognition of the league, adding another layer of prestige to the tournament and, of course, to its newest co-owner.

    Bachchan expressed his excitement, saying, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. With cricket being included in the 2028 Olympics, its popularity will further surge. I’m humbled and excited about this unique collaboration between the cricket boards of Ireland, Scotland, and the Netherlands. This is just the beginning. It’s time to roll up our sleeves and let the games begin.”

    The league’s interim working group, featuring representatives from the participating cricket boards and strategic partner Rules Sport Tech, has led the development of ETPL. This group is tasked with creating a dedicated administrative entity to oversee tournament operations.

    ETPL chair & Cricket Ireland CEO, Warren Deutrom welcomed Abhishek’s involvement, stating, “We are delighted to welcome Abhishek Bachchan as a co-owner of the ETPL. His passion for sports and entrepreneurial acumen align perfectly with our vision of elevating European cricket’s profile.”

    The tournament will commence with six franchises, with matches reaching audiences in key markets like Europe, India, Australia, and England. ETPL director, Priyanka Kaul highlighted, “Abhishek’s enthusiasm for this initiative has been invaluable. This collaboration is set to inspire young talent and provide a platform for European cricket on the global stage.”

    The ETPL has partnered with KPMG for strategic financial advisory, ensuring transparency and robust governance. Ravi Rajan Group founder, S Ravi emphasised the league’s commitment to financial integrity, stating, “Transparency and due diligence are at the core of the ETPL.”

    Cricket’s global reach continues to expand, with 34 of 108 ICC members based in Europe. ETPL director, Saurav Banerjee remarked, “Our goal is to establish cricket as a major sport in Europe, leaving a legacy for players, fans, and stakeholders.”

    A formal launch event will soon unveil franchise ownership details, team branding, and the players’ draft process. With backing from leading media partners, the ETPL is set to captivate cricket enthusiasts worldwide, offering unparalleled entertainment and fostering new talent.

    Key highlights of ETPL

    1    Dates: 15 July – 3 August 2025
    2    Teams: Dublin, Belfast, Amsterdam, Rotterdam, Edinburgh, Glasgow
    3    Global Reach: Europe, India, Australia, England
    4    Partnerships: ICC sanction, Rules Sport Tech, KPMG advisory
    5    Focus: Talent development, fan engagement, financial transparency

    Critics may still label him a failed film star, but Bachchan’s story is one of quiet defiance—a refusal to be pigeonholed by the weight of his last name or the expectations of an industry that thrives on comparisons.

    Today, as the ETPL prepares to roll out its maiden season, the spotlight is once again on Abhishek. But this time, it’s not as a Bollywood star struggling to escape his father’s shadow. It’s as a visionary entrepreneur who’s carving his own path, one smart investment at a time. 

  • European T20 Premier League gets ICC nod

    European T20 Premier League gets ICC nod

    MUMBAI: There’s one more international T20 cricket league coming the way of fans of the willow. And it’s coming from where else, Europe, the one bunch of cricket playing nations,  that had been left out of the action. so far. 

    Called the European T20 Premier League  (ETPL) it is to be held from 15 July to 3 August 2025. The league got the sanction from cricket’s global ruling body the International Cricket Council on 4 January.

    The ETPL is a privately-owned franchise tournament with a unique twist – it is a partnership between three cricket nations – Ireland (Cricket Ireland), Scotland  (Cricket Scotland) and the Netherlands (Koninklijke Nederlandse Cricket Bond – KNCB). This collaborative approach gives the ETPL  a true European feel and will feature the best talent from those three nations playing alongside some of the best talent from around the world.

    The three cricketing boards  had tried to put together a tournament called the Euro T20 Slam in March 2019 but it had failed to take off. Not even one season was held. Hence, the trio are being a lot more careful now. They have put together an interim working group with a representative from each of them, strategic partner Rules Sport Tech, on behalf of the funding partners,  to guide decision making and oversee the  creation of a new administrative body to run the event. Cricket Ireland  chief executive Warren Deutrom has been elected chair of the interim working group. 

    Said  Deutrom:  “We are delighted to confirm the ICC sanction of the ETPL and agreements are now in place across the joint venture partners. This is an important day in the development of the event, as it effectively fires the starting pistol on work around three important areas – franchise ownership, broadcast and the player draft. These are exciting times for cricket in Europe, and for local cricket fans, as we showcase some of the best cricket talent from Europe and around the world.”

    A formal launch of the tournament and further details will be provided in due course, he added. 

  • Udit Sharma gets back to sports at JioStar

    Udit Sharma gets back to sports at JioStar

    MUMBAI: He left Hotstar as head of ad sales in June 2022 after working there for more than five years. Udit Sharma then joined Sharechat as chief revenue officer for less than two years, and One Impression as chief business officer for around a year.

    Now the hardcore sales professional is back with his old colleagues at JioStar as executive vice-president, business head – for premium sports and agency relationships. Announcing his joining the firm on linkedin, Udit said: “’India should not and will not be a one-sports country’ – With this conviction, I am super excited to be joining Ishan Chatterjee, Kiran Mani and Sanjog Gupta to lead with the premium sports business at Jiostar.”

    The Singapore (Masters in Engineering  in microelectronics from Nanyang Technological University)-educated Udit, completed his MBA from Tuck School of Business at Dartmouth in 2010.  After his bachelors in engineering, he was placed at ST Microelectronics as an IC design engineer where he worked for four years and even completed his master’s degree. He was then hired by Samsung Electronics as a global strategist in the chairman’s office in Seoul before being promoted to business development manager -Samsung Pay in 2013.

    Returning to India (Gurugram), he had a short stint with Zomato as vice-president global business head -cashless, after which he joined Freecharge where stayed for a year and quit as assistant vice-president – head category management & business development to join Hotstar.

  • Understanding the Netflix-Sony Pictures-WWE tangle

    Understanding the Netflix-Sony Pictures-WWE tangle

    MUMBAI: If this does come true, it would be good news for wrestling fans. There have been rumours in the market that it’s quite possible that the World Wrestling Entertainment (WWE) programmes might shift to Netflix in India come next year. Timelines are not clear but sports rights watchers  are guesstimating that  this could happen sometime beginning next fiscal, that is from April 2025.

    Netflix had in January 2024 agreed to pay $500 million per year ($5 billion for 10 years with an option to renew for another 10 or to exit after five years) to TKO Holdings the parent of WWE, for the rights to air the show Raw in the US, the UK, Canada and Latin America with other territories being  added in the future. In every other market, Netflix has the rights to  air Raw and the other two weekly shows, SmackDown and NXT, plus all of its major showcases, including WrestleMania and SummerSlam.

    This includes India. However, the India rights have been with Ten Sports which has been under the Sony Pictures Network India (SPNI) umbrella for nearly 10 years  and the two together have had the rights for around two decades. WWE shows have been the top rated programmes on Ten Sports channels and have been their staple programming ever since.

    In the,  US the current deal gets activated in 2025 and Netflix will air the first episode of Raw on n 6 January 2025. The Intuit Dome in California will be the location for the hosting of the debut episode. The rights vested with Comcast’s USA Network until October 2024, but the WWE gave it a short extension till the end of the year. It is one of USA Network’s top shows, drawing an audience of 17.5 million over the course of a year. Then, 82 per cent of Americans say they’ve heard of WWE. As of June 2024, WWE had 90 million fans in the US, according to market research firm SSRS/Luker.  To top this all, Raw which made its debut in 1993 has a back catalogue of 1,600 plus episodes. 

    Ditto is its popularity in India, though the number of fans may be in a much higher zone. Estimates  are that the WWE  and its fighters have  a large fanbase – the largest fan base outside of the US  – in India it has ballooned to in excess of 100 million.   As they say in India everything happens at scale, ditto with TV shows too. In fact, it is highly popular amongst young kids and the youth, Around five years ago, the WWE had estimated that its shows get about 335 million unique viewers annually in India with almost 40 per cent  of them being women. This is what encourage SPNI’s acquisition team to acquire its rights from TKO Holdings from 2020 to 2025.  It turned out to be a good decision as the WWE programming block is one of the top earning properties on Ten Sports and draws loyal audiences. And of course advertisers. 

    With the rights deal with SPNI  coming to an end in India in 2025, and Netflix acquiring the programming rights for the  world for the next 10 years, it’s quite logical to assume that SPNI may find it difficult to re-negotiate its renewal of rights with TKO Holdings for the Indian market. For Netflix is sure to use the WWE as a subscription driver and one major way it can do that is by keeping the matches exclusive on its streaming service and keep out SPNI from showing them on television.  

    “WWE is sports entertainment. So it’s as close to our core as you can get in terms of sports storytelling,” Netflix’s  Ted Sarandos had said during one of the investors calls. “We are in the sports business, but we’re in the part that we bring the most value to, which is the drama of sport.”

    In all probability, Netflix will also develop shoulder programming which could be documentaries or dramatised series  around professional wrestling. 

    The coming months will tell us which way the cookie will tumble – Sony Pictures Networks  or Netflix in India. Until then we can get back to our TV screens, if you are a WWE hardcore fan, and watch the coming matches on satellite and cable TV.