Category: Sports

Sony Sports Network secures broadcast rights for India’s first world pickleball league

MUMBAI: It’s lobbed the ball in the viewers’ court, with a cross court shot near the baseline. Will Indian TV viewers manage to give an equally good return?

Sony Sports Network will be telecasting the inaugural World Pickleball League (WPBL), set to debut on 24 January 2025. This franchise-based league aims to capitalise on the sport’s rapid growth in India, where more than 50,000 players are actively participating, and nearly 1,000 pickleball courts have emerged nationwide.

Conceptualised by former tennis star Gaurav Natekar and ex-India No. 1 Arati Ponnappa Natekar, the WPBL promises thrilling “sportainment” with six teams—Dilli Dillwale, Pune United, Mumbai Pickle Power, Bengaluru Jawans, Chennai Super Champs, and Hyderabad Superstars—facing off in 18 high-stakes matches over ten days. The tournament will feature 48 elite international players from 14 countries, alongside India’s top talents, including Vrushali Thakare and Mayur Patil.

Sony Pictures Networks India chief revenue officer & head of sports business Rajesh Kaul said: “The addition of the World Pickleball League affirms our efforts to provide diverse sporting content to our viewers.”

WPBL co-founder & CEO Gaurav Natekar praised Sony’s previous association in sports broadcasting, highlighting the network’s commitment to engaging fans and elevating the league’s profile.

January 22, 2025
Volvo drives into World Pickleball league as luxury mobility partner

MUMBAI: It’s driven right into a “pickular” partnership. Swedish car maker Volvo Car India has come on board the World Pickleball League (WPBL) as official luxury mobility partner. Unconfirmed estimates are that it has put in about Rs 50 lakh for the privilege.

Founded by former top tennis players Gaurav Natekar and Arati Ponnappa Natekar, the WPBL aims to capture wide audiences through thrilling competitions and entertainment. The league will feature six teams competing in 48 matches over ten days, complemented by performances from renowned Indian artists.

Natekar expressed pride in the partnership with Volvo, stating, “This collaboration underscores the league’s broad appeal and promise of high-octane action.”

Volvo Card India MD Jyoti Malhotra added, “We are thrilled to support WPBL and believe it will significantly boost the sport’s popularity and engage discerning audiences who value luxury and performance.”

The inaugural edition kicks off on 24 January, with tickets available on Swiggy Scenes and live coverage on FanCode. The iconic Brabourne Stadium, will be playing host, marking the first time the historic venue will be holding a non-cricket tournament, adding a new chapter to its illustrious legacy.

The WPBL promises a unique blend of sports and entertainment, featuring performances from renowned artists including Dhvani Bhanushali, Suhani Shah, and the popular band The Yellow Diary. Fans can expect high-energy acts to complement the intense pickleball matches, ensuring an unforgettable experience.

The opening day will feature thrilling matchups, including a much-anticipated Maharashtra derby where Mumbai Pickle Power faces Pune United, followed by a southern derby with Atlee’s Bengaluru Jawans taking on Samantha Prabhu’s Chennai Champs.

The WPBL, promoted by Natekar Sports& Gaming, is committed to growing the fandom for pickleball in India through engaging events, community building, and grassroots initiatives in franchise cities. It also works closely with the All-India Pickleball Association (AIPA) and has the backing of Sony Corp as an investor.

(Picture courtesy: World Pickleball League facebook page)

January 21, 2025
Zee aims to replicate Sa Re Ga Ma Pa’s magic with DP World ILT20

MUMBAI: Cricket fever is officially off the charts as Season 3 of the DP World ILT20 kicks into high gear.

The tournament has already delivered spine-tingling action, courtesy of cricket legends like Kieron Pollard, Sunil Narine, Sam Curran, and Andre Russell, among others. And guess what? You can catch all the drama live on Zee’s 15-linear TV channels, OTT platform Zee5, and partner networks.

Now, here’s the kicker—Zee isn’t just in it to stream cricket. They’re in it to transform the ILT20 into a blockbuster, much like their iconic Sa Re Ga Ma Pa series. The channel is doubling down on its knack for spotting and nurturing talent, this time in the world of cricket.

In a chat with Harbhajan Singh, Zee’s chief growth officer – digital & broadcast revenue, Ashish Sehgal revealed some ambitious goals, “Season 2 was a landmark achievement where we set a benchmark, reaching 220 million viewers. For Season 3, our goal is to make it even bigger and better, and we truly believe it’s happening—right from the very first match.”

But how does Zee plan to do it? Sehgal pointed to Zee’s history of fostering talent, “At Zee, nurturing and fostering new talents is in our DNA, as demonstrated by properties like Sa Re Ga Ma Pa. Season 3 is already showing massive potential, and we’re aiming to nurture this 3-year-old property into a HUGE success.”

So, could ILT20 become cricket’s Sa Re Ga Ma Pa? If Zee’s track record is anything to go by, the answer is yes.

The tournament isn’t just about budding stars-it’s also stacked with cricketing royalty. Harbhajan Singh, with a whopping 711 international wickets, continues to bring his insights to the commentary box. Meanwhile, Pakistan’s Shoaib Akhtar-dubbed the “Rawalpindi Express”-is back as an ambassador, ready to electrify fans with his unmatched cricketing charisma.

With 34 matches across Dubai, Abu Dhabi, and Sharjah from 11 January to 9 February 2025, cricket fans have plenty to look forward to. Tune in on any of Zee’s 15 linear TV channels, including favourites like Zee Cinema HD, &Flix, and Zee Biskope.

Six franchise teams-Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriorz-are set to battle it out for glory.

With star-studded rosters and Zee’s entertainment expertise, the third season of ILT20 promises to be a smashing hit. The question is-will you be watching?

Cricket, drama, and Zee-what more could you ask for?

January 20, 2025
FanCode serves an ace with exclusive World Pickleball League streaming rights

MUMBAI: In a world where sports like pickleball—once considered a backyard pastime for paddle-wielding dreamers—are now commanding global attention, India’s FanCode has picked up the ball and sprinted to the net.

The country’s digital sports platform is set to exclusively stream the inaugural season of the World Pickleball League (WPL), giving pickleball enthusiasts a courtside view like never before.

With pickleball fever gripping India faster than a smash serve, FanCode’s bold move proves one thing: unique sports deserve their time in the spotlight, and they’ve got just the platform to deliver the action. Game on!

The debut league will unfold from 24 January to 2 February at the iconic CCI Mumbai, showcasing top-tier players from around the globe.

For those unfamiliar, pickleball is an addictive mashup of tennis, badminton, and table tennis. It’s fast-paced, dynamic, and perfect for those who’ve ever wondered, “why choose one sport when you can have them all?”

Let’s face it—pickleball isn’t just a sport; it’s a vibe. With its global popularity soaring, India is catching on to the fever, and WPL is here to fuel that growth. The league promises thrilling matchups, intense rivalries, and an unforgettable viewing experience.

FanCode co-founder Yannick Colaco shared his enthusiasm, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”

Hold on to your paddles, because WPL is not just about gameplay—it’s got a healthy dose of celebrity glamour:

● Chennai Super Champs: Owned by none other than actress Samantha Ruth Prabhu

● Bengaluru Jawans: Co-owned by director Atlee and his wife Priya Atlee

● Pune United: A power duo with Riteish and Genelia Deshmukh, backed by corporate moguls

● Team Mumbai: Owned by Swiggy, because why not mix sports with snacks?

With this star-studded lineup, WPL is setting the stage for pickleball to become not just a sport but an entertainment extravaganza.

As the exclusive streaming partner, FanCode will deliver live coverage and on-demand highlights of every match on its app and website. Expect a seamless, device-friendly experience that lets you catch the action whether you’re on the couch or sneaking a peek during work.

WPL co-founder & CEO, Gaurav Natekar remarked, “FanCode’s rapid rise as one of the favourite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. We aim to make the sport a household name and are proud to collaborate with a team that shares our passion for the sport.”

So, are you ready to rally for pickleball? Don’t miss the action-packed debut season on FanCode!

January 20, 2025
Tata Mumbai Marathon Returns on 19 January for twentieth edition

MUMBAI: The Tata Mumbai Marathon, a hallmark in the global running community, is set to celebrate its twentieth edition this Sunday 19 January. First held in 2004, this World Athletics Gold Label Road Race has blossomed into a prestigious event, serving as a launchpad for numerous athletes’ careers.

In its storied history, the marathon has played a crucial role in helping athletes qualify for prestigious international events, including the World Championships and Olympic Games. Notably, South African Hendrik Ramaala, the inaugural winner in 2004, went on to capture the New York Marathon later that year, underscoring the event’s significance.

This year, the race will feature last year’s champions from Ethiopia, Lemi Berhanu and Aberash Minsewo, both vying to defend their titles. With Berhanu aiming for an unprecedented third consecutive win, he is poised to make history at the Tata Mumbai Marathon.

“My preparation for the Mumbai Marathon has been excellent, especially after Beijing,” Berhanu stated in a recent press conference. “I have experience with this course and believe my focus and guidance from my coach will be key to my success.”

Joining Berhanu in the men’s elite category is Bazezew Asmare, who recently overcame a minor injury. “I’m fully fit and prepared for Sunday. A good result will propel my career forward, and I am eager to represent Ethiopia on the world stage,” Asmare said.

Also in the mix is Kenyan Philemon Rono, a three-time Mumbai winner, who expressed confidence in a comeback following a challenging previous season. “I’ve prepared meticulously for this race despite running a marathon just six weeks ago. Winning is my primary focus this Sunday to pave the way for representing Kenya in the World Championships,” Rono remarked.

The elite women’s field features Minsewo, who is looking to build on her inaugural marathon victory from last year. “I feel much more prepared this time around and I’m eager to showcase my skills on this familiar course,” Minsewo shared confidently.

Ethiopian runner Shitaye Eshete, who has transitioned from track events to road marathons, reflected on her journey: “Marathons provide more opportunities for success, but transitioning has been a learning experience that requires high mileage and consistent training,” she explained.

Shuko Genemo, another contender, echoed similar sentiments about the importance of preparation. “I’ve trained rigorously and understand the Mumbai course well. I believe hard work will lead to success,” Genemo noted.

The race, with a prize purse of $389,524, will reward the top three finishers in both the men’s and women’s categories, with prizes of $50,000, $25,000, and $15,000. Additional bonuses are available for athletes who break existing event records, which are currently held by Ethiopian runners Lemi Berhanu (2:07:32) and Anchialem Haymanot (2:24:15) since 2023.

As anticipation builds for this landmark edition of the Tata Mumbai Marathon, runners, organiSers, and fans alike look forward to a day of world-class competition, rich history, and the spirit of athletics celebrated in the bustling heart of Mumbai.

January 18, 2025
ICC releases invitation to tender for pathway events from 2025-2027

MUMBAI: The International Cricket Council (ICC) has released its invitation to tender (ITT) for various rights for ICC Pathway Events from 2025 up until the end of 2027.

Following the successful conclusion of the production and distribution of ICC Pathway Events from 2021-2024, the ICC is now starting the process for the next cycle.

The one combined package consists of 56 Pathway events comprising of 1246 matches across Women’s Cricket World Cup 2025, Men’s and Women’s T20 World Cups 2026 and 2028 and Men’s Cricket World Cup 2027.

The bundled rights include broadcast rights, event sponsorship rights, data rights and the successful bidder will also have the obligation to produce all matches. The successful bidder will have exclusivity to show the events live in India while the matches will be beamed live on the ICC’s OTT platform, ICC.tv in the rest of the world.

ICC chief commercial officer Anurag Dahiya said: “This is an incredibly exciting time for ICC Pathway Events. They play an important role in the development of cricket across our Emerging Members and provide context to ICC global flagship events. With the competitive and exciting cricket showcased in these events, the next three years present a fantastic opportunity to engage and strengthen relationships with fans across markets globally.”

The ITT was released today, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents.

January 17, 2025
South Africa’s Betway SA20 Season 3 cricket league sets new viewing and attendance records

MUMBAI: It’s in crackling, explosive form. Betway SA20 has kicked off its third season with a record-breaking opening match viewership, surpassing previous records and solidifying its position as a major force in South African cricket.

The opening match between Sunrisers Eastern Cape and MI Cape Town drew a record 382,778 live unique viewers on SuperSport, a 129 per cent increase from Season 2. This makes it the second-highest recorded live opening viewership number on SuperSport this summer, behind the T20 series between the Proteas and India.

Additionally, the opening week saw record attendance numbers, with four sold-out matches and an 79 per cent attendance rate across six matches. The fans have enthusiastically embraced the cricket and entertainment experience, setting the stage for a successful tournament.

League commissioner Graeme Smith attributed the success to the collective efforts of the franchises, SuperSport, and the fans, saying, “We’ve worked hard to establish the league as a property that appeals to viewers at home and those who come to the stadium. These numbers give us the confidence that we’re on the right track to building on a strong foundation. The league has come to be recognised as amongst the best in the world after the IPL. Most people did not give us a chance of succeeding.”

Nielsen Sports SA managing director Tumelo Selikane added, “We’re thrilled with the response to the Betway SA20 league. The strong viewership numbers are a testament to the league’s growing popularity and the exceptional work of SuperSport and the League.”

Betway SA20’s success has also attracted new sponsors, further solidifying its commercial value and appeal. As the tournament progresses, the league is poised for continued success, with strong viewership numbers and growing commercial appeal.

January 17, 2025
Nascar launches FAST channel in partnership with Tubi

MUMBAI: The National Association for Stock Car Auto Racing (Nascar) announced on 16 January the upcoming launch of the Nascar Channel, a free ad-supported television (FAST) channel set to go live on 29 January in partnership with Tubi. This channel will provide fans with 24/7 access to Nascar content at no subscription cost or registration.

The Nascar channel will feature a diverse lineup of programming, including classic races, replays of the current season’s events, documentaries, original content from Nascar studios, and video podcasts.

Key highlights of the launch include exclusive live coverage of the Nascar Hall of Fame Induction Ceremony on 7 February and the Cook Out Madhouse Classic from Bowman Gray Stadium in Winston-Salem, North Carolina, on 1 February.

The channel will also delve into its archives to showcase iconic races from the Daytona 500 and The Cook Out Clash, alongside delayed replays of the 2025 season’s races. Additionally, fans can look forward to timely programs such as Nascar Daily with Shannon Spake, race highlights, and popular series like Radioactive, Refuse to Lose, and Hall of Fame Biographies.

Nascar senior vice president of content John Dahl stated: “Fans now have a free, easily accessible 24/7 Nascar destination that not only explores our archives but also delivers the latest news and original storytelling.”

Tubi SVP content acquisitions ad partnerships Samuel Harowitz emphasised that Nascar is the perfect addition to Tubi’s vast content offering, enhancing the viewer experience as it gears up for its 2025 season.

January 16, 2025
Pickleball goes big: Indian Open League 2025 set to smash expectations!

MUMBAI: Move over cricket, there’s a new sport in town stealing the limelight—and it’s pickleball!

In a grand press conference that had as much star power as it did sporting passion, Globalsports announced the launch of the Indian Open League 2025 and the Global Sports Pro and Challenger League—set to be Asia’s largest pickleball tournament.

What makes this event a big dill? Ten city-based teams, a massive $125,000 prize pool, and Indian cinema glamour, all coming together to elevate pickleball from a niche game to a nationwide phenomenon.

Fans were buzzing as Globalsports revealed the star-studded roster of teams and their illustrious owners, including celebrities, business moguls, and professional athletes.

Here’s who’s bringing the heat:

1. Mumbai Chhatrapati Warriors – Bollywood star Janhvi Kapoor leads the charge.

2. Ahmedabad Olympians – Anmol Patel and Aditya Gandhi take the reins.

3. Bengaluru Blazers – Entrepreneur Amrita Deora holds the torch.

4. Chennai Cool Cats – The Ruia family trio—Anshuman, Radhika, and Yudi—represent Chennai.

5. Delhi Snipers – Jai Gandhi and the Bajaj family aim for bullseye.

6. Goa Gladiators – A dynamic mix of Samrat Javeri, Atul Rawat, and others lead this team.

7. Hyderabad Vikings – Techpreneur Akshay Reddy helms this southern powerhouse.

8. Jaipur Jawans – Bollywood director Luv Ranjan joins comedian Anubhav Singh Bassi for Jaipur.

9. Kolkata Kings – The city of joy is led by Varun Vora and Rohan Khemka.

10. Nashik Ninjas – Karishma Thakker heads this swashbuckling squad.

This isn’t just a sports league; it’s a brewing revolution.

Speaking about the league’s ambitions, Globalsports founder Hemal Jain said, “Our goal is to elevate pickleball to unprecedented heights. This league is a celebration of talent and unity, showcasing the incredible growth of the sport in India.”

Globalsports co-founder Shashank Khaitan added, “Pickleball is not just a game; it’s a movement. We aim to inspire young talent and position this sport as a mainstream sensation in India.”

Indian cinema’s king of drama, Karan Johar, has swapped the director’s chair for a pickleball court, becoming the league’s brand ambassador. With his trademark enthusiasm, KJo quipped, “Pickleball is all about inclusion, fun, and passion. I am thrilled to bring this incredible sport to the forefront.”

The Indian Open League will run from 3–9 February 2025, at Nesco in Goregaon, Mumbai. With over 1,800 players battling it out on 25+ courts, the event promises a mix of pro and amateur matches, drawing participants from over 15 cities. Whether you’re a newbie or a seasoned player, this tournament has something for everyone.

What’s in It for fans? From high-stakes matches to the electric atmosphere created by Indian cinema’s brightest stars, this tournament is shaping up to be a can’t-miss spectacle.

Who will walk away with the grand prize? Which city will dominate the courts? Can pickleball become the next big thing in Indian sports? Only time shall tell.

Under the leadership of Hemal Jain and co-founders Niraj Jain, Divyesh Jain, and Suresh Bhansali, Globalsports is leaving no stone unturned in making this tournament a game-changer. With Indian cinema heavyweights like Shashank Khaitan and Yuvraj Ruia onboard, expect a perfect blend of entertainment and sportsmanship.

January 16, 2025
Infosys and Tennis Australia unveil AI innovations for Australian Open 2025

MUMBAI: Are you watching the Australian Open on SonyLiv or one of the Sony Sports channels in the wee hours of the morning?

Pause, wait a minute – a lot of what you are watching is courtesy of an Indian digital services and consulting company – Infosys.

The firm has been mandated by Tennis Australia to unleash a cutting-edge suite of AI-driven features for the Australian Open (AO) 2025.

This initiative marks a significant milestone in their seven-year collaboration, aimed at enhancing the immersive tennis experience through innovative technologies.

Central to these advancements is Infosys Topaz, an AI-first suite utilising generative AI technologies to revolutionise fan engagement, empower players and coaches, and expand digital interactivity in tennis. Key highlights include:

Beyond Tennis: This pioneering offering is the world’s first generative AI-powered tennis league. Fans can interact with 16 AI-crafted virtual players across eight teams, training their teams and participating in AI-generated tournaments year-round. Dubbed The Slam That Never Stops, the league aims to captivate younger Gen Z audiences while ensuring a safe digital environment through a responsible AI framework.

AI Commentary: The Infosys Match Centre will feature AI Commentary on AO digital properties, providing real-time insights during matches. Utilising advanced large language models, this tool will deliver concise, engaging updates at each match moment.

VR AI Stadium: : At the Infosys Fan Zone in Melbourne Park, fans can explore a new VR AI Stadium, where they can create and play on imaginative virtual courts, including nature-inspired and themed designs.

Wait, there’s more if you’re a tennis fan and also a technology geek.

Infosys is empowering the Australian Open with video analytics and machine learning tools, providing players and coaches access to post-match reviews and pre-game video analysis. The AI Shot of the Day feature assists in rapid content creation for social media, highlighting remarkable on-court moments.

The Infosys Fan Zone is climate-conscious, with a fully offset carbon footprint and recyclable structures. Additionally, the Future Leaders Program, powered by Infosys Springboard, offers participants digital learning and exposure to generative AI.

Infosys executive vice president – Asia Pacific, Andrew Groth stated, “We continue to push the boundaries of technology to enhance fan engagement and player performance. Our latest generative AI innovations will redefine the experience for fans, players, and coaches.”

Tennis Australia CEO Craig Tiley added, “Infosys has consistently elevated our digital offerings. The AI advancements at AO 2025 will deliver new interactivity for fans and invaluable insights for players, showcasing the transformative impact of technology in tennis.”

January 15, 2025