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Category: Sports

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • SPN acquires exclusive broadcast and digital rights for 2016 Copa America Centenario in India

    SPN acquires exclusive broadcast and digital rights for 2016 Copa America Centenario in India

    MUMBAI: Sony Pictures Networks India (SPN) has acquired the exclusive broadcast and digital rights to telecast the 2016 edition of Copa America Centenario in India and the Indian sub-continent (Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka). This year’s tournament being held in the United States of America from June 3 to June 26 will be telecast live and exclusive on Sony ESPN and Sony ESPN HD channels.

    As part of the rights package, the network will air all 32 matches of the tournament played across 10 venues in the United States. In addition to the live coverage, Sony ESPN channels will also broadcast the highlights of matches during the tournament. On the digital front, consumers will be able to livestream all the matches on Sony LIV.

    The Copa América Centenario is a historical once-in-a-lifetime event celebrating 100 years of the Copa América and is a special edition between the usual four-year cycles of the Copa América tournaments. For the first time since its inception, the tournament will be held outside of South America and feature the top star players from North, South and Central America, as well as the Caribbean like Lionel Messi (Argentina), Luis Suarez (Uruguay) Javier Hernandez (Mexico) and James Rodriguez (Colombia) to name a few.

    The Copa América Centenario is anticipated to make history with some of the biggest encounters in football. Top international teams like Brazil, Argentina, Uruguay, Chile, Columbia, and more will face off each other on the field, all playing for the coveted trophy specially designed for the tournament.

    Sony sports cluster executive VP and business head Prasana Krishnan said, “This summer promises sports history in the making with the Copa América Centenario, a once in a lifetime event which sports fans will not want to miss. The acquisition of the exclusive broadcast and digital rights to telecast the 2016 edition of Copa América Centenario in India and the Indian Sub-Continent re-validates the SONY Sports cluster’s leadership in being the destination for football fans.”

    “Copa América Centenario, South America’s most prestigious international competition, alongside UEFA EURO 2016, Europe’s biggest tournament on our network will undoubtedly capture the interest of every football fan. During the event, viewers will see the currently ranked top ten International teams with some of the world’s greatest football players in an amazing line-up of matches from both Copa America Centenario and UEFA EURO 2016 on the Sony sports cluster”, he added.

    Customarily contested by the 10 CONMEBOL (the South American football confederation) nations and two outside invitees, the 2016 Copa América will have 10 South American national teams joined by six 

  • SPN acquires exclusive broadcast and digital rights for 2016 Copa America Centenario in India

    SPN acquires exclusive broadcast and digital rights for 2016 Copa America Centenario in India

    MUMBAI: Sony Pictures Networks India (SPN) has acquired the exclusive broadcast and digital rights to telecast the 2016 edition of Copa America Centenario in India and the Indian sub-continent (Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka). This year’s tournament being held in the United States of America from June 3 to June 26 will be telecast live and exclusive on Sony ESPN and Sony ESPN HD channels.

    As part of the rights package, the network will air all 32 matches of the tournament played across 10 venues in the United States. In addition to the live coverage, Sony ESPN channels will also broadcast the highlights of matches during the tournament. On the digital front, consumers will be able to livestream all the matches on Sony LIV.

    The Copa América Centenario is a historical once-in-a-lifetime event celebrating 100 years of the Copa América and is a special edition between the usual four-year cycles of the Copa América tournaments. For the first time since its inception, the tournament will be held outside of South America and feature the top star players from North, South and Central America, as well as the Caribbean like Lionel Messi (Argentina), Luis Suarez (Uruguay) Javier Hernandez (Mexico) and James Rodriguez (Colombia) to name a few.

    The Copa América Centenario is anticipated to make history with some of the biggest encounters in football. Top international teams like Brazil, Argentina, Uruguay, Chile, Columbia, and more will face off each other on the field, all playing for the coveted trophy specially designed for the tournament.

    Sony sports cluster executive VP and business head Prasana Krishnan said, “This summer promises sports history in the making with the Copa América Centenario, a once in a lifetime event which sports fans will not want to miss. The acquisition of the exclusive broadcast and digital rights to telecast the 2016 edition of Copa América Centenario in India and the Indian Sub-Continent re-validates the SONY Sports cluster’s leadership in being the destination for football fans.”

    “Copa América Centenario, South America’s most prestigious international competition, alongside UEFA EURO 2016, Europe’s biggest tournament on our network will undoubtedly capture the interest of every football fan. During the event, viewers will see the currently ranked top ten International teams with some of the world’s greatest football players in an amazing line-up of matches from both Copa America Centenario and UEFA EURO 2016 on the Sony sports cluster”, he added.

    Customarily contested by the 10 CONMEBOL (the South American football confederation) nations and two outside invitees, the 2016 Copa América will have 10 South American national teams joined by six 

  • SPN launches regional language feeds for UEFA EURO 2016 in India

    SPN launches regional language feeds for UEFA EURO 2016 in India

    MUMBAI: Sony Pictures Networks India (SPN) has launched multi-language feeds for its international football property UEFA EURO 2016. The network will roll-out feeds in six languages namely English, Hindi, Bengali, Tamil, Telugu and Malayalam for the tournament.

    The company is aimed at bringing the tournament closer to the TV viewing audience by presenting the content in a localized format for viewers across Indian markets through its multiple language feed.

    Regional feeds for broadcasting sports properties was a pioneering initiative by SPN in India with the Bengali feed on Sony AATH for the 2014 FIFA World Cup.

    UEFA EURO 2016 is one of the biggest international football tournaments in the world and will commence on 10 June 2016 until the finals that take place on 10 July 2016.  It showcases the best of football and will have some of the finest European teams including the two time defending champions, Spain, Germany, Portugal, Italy, England and many more playing for the coveted title of European Champions.

    The network recently launched its time to switch campaign with a notion of viewers switching from other sports to football and the multi-language feeds giving viewers another reason to switch to the tournament.

    The tournament will be telecasted live and exclusive on Sony SIX and Sony ESPN channels at primetime slots of 6:30 pm, 9:30 pm and 12:30 am. Sony SIX will telecast the English language feed for the tournament while Sony ESPN will give viewers the option of Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV will live stream all the matches.

  • SPN launches regional language feeds for UEFA EURO 2016 in India

    SPN launches regional language feeds for UEFA EURO 2016 in India

    MUMBAI: Sony Pictures Networks India (SPN) has launched multi-language feeds for its international football property UEFA EURO 2016. The network will roll-out feeds in six languages namely English, Hindi, Bengali, Tamil, Telugu and Malayalam for the tournament.

    The company is aimed at bringing the tournament closer to the TV viewing audience by presenting the content in a localized format for viewers across Indian markets through its multiple language feed.

    Regional feeds for broadcasting sports properties was a pioneering initiative by SPN in India with the Bengali feed on Sony AATH for the 2014 FIFA World Cup.

    UEFA EURO 2016 is one of the biggest international football tournaments in the world and will commence on 10 June 2016 until the finals that take place on 10 July 2016.  It showcases the best of football and will have some of the finest European teams including the two time defending champions, Spain, Germany, Portugal, Italy, England and many more playing for the coveted title of European Champions.

    The network recently launched its time to switch campaign with a notion of viewers switching from other sports to football and the multi-language feeds giving viewers another reason to switch to the tournament.

    The tournament will be telecasted live and exclusive on Sony SIX and Sony ESPN channels at primetime slots of 6:30 pm, 9:30 pm and 12:30 am. Sony SIX will telecast the English language feed for the tournament while Sony ESPN will give viewers the option of Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV will live stream all the matches.

  • Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL – Season 1), completes 9 years, covering 11550 F2F CAPI Interviews, panning 10 towns covering SEC ABC, hard-core IPL viewers, of age group 12+, this season, threw up some interesting data.

    •Not all cities are ardent supporters of their respective teams
    •Team’s Performance plays a significant (if not crucial role) in enhancing loyalty
    •Marque players are a vital cog in any team’s fan following

    There are exceptions though.

    Transient Loyalties

    For every fanatical supporter of CSK, there is a very fickle supporter of DD. But, even this might change in the next season. KXIP realized that when they found tremendous support in the latter stages of 2014, while they were consistently dominant, only for the support to fizzle out in the next edition when they bombed. So can DD count on an increased fan base during IPL-10?

    Amongst the latest entrants, GL are increasing the fan base with their performances, while RPS is struggling even with MS Dhoni at the helm. 

    Top Performers

    CSK and MI have emerged as the most consistent in garnering loyalties, and not just from their respective cities, so has KKR and RCB. 

    Masterstroke

    CSK, MI, KKR and RCB have more or less kept a consistent pool of players, giving their supporters ample time to identify themselves with the team. With a consistent core, their performances have been consistent and that has led to a consistent, loyal fan base. 

    In teams that are yet to settle their squad, marquee players play an important role in establishing a connection with the audience. Fans of SRH swear by their captain David Warner, whereas Glenn Maxwell rouses the fervour for fans of KXIP. 

    Lead Sponsor Mentions

    IPLomania reveals a stark difference in the manner in which these sponsor brands are recalled by the audiences. Let us take an example of the ‘lead’ sponsors (whose logo appears on the jersey chest for each team). 

    8%  of audience mentions the ‘lead’ sponsor on a average for any team 
    27% of audience mentions ‘lead’ sponsor when it comes to the top 2 teams CSK and KKR 
    2% of audience mentions ‘lead’ sponsor in case of KXIP and DD

    In fact the brand recall for the CSK sponsor was as high as 42%.

    Team Loyalty and brand recall

    Team loyalty also plays a huge role on the recall value for a brand. Teams that have managed to consistently garner a loyal fan base, also manage to repay their sponsors in terms of a better brand recall.

    Bringing it all together

    With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience. The formula is to be consistent whether it comes to the squad or performance and strategic – like having a marquee player and giving him time to build a loyalty fan following. 

  • Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    Hansa Research releases IPLomania – a syndicated 9 season study on team loyalties

    MUMBAI: IPLomania reveals interesting correlations between team loyalties and its impact on the recall value of the sponsoring brands. The study which started in 2008 (IPL – Season 1), completes 9 years, covering 11550 F2F CAPI Interviews, panning 10 towns covering SEC ABC, hard-core IPL viewers, of age group 12+, this season, threw up some interesting data.

    •Not all cities are ardent supporters of their respective teams
    •Team’s Performance plays a significant (if not crucial role) in enhancing loyalty
    •Marque players are a vital cog in any team’s fan following

    There are exceptions though.

    Transient Loyalties

    For every fanatical supporter of CSK, there is a very fickle supporter of DD. But, even this might change in the next season. KXIP realized that when they found tremendous support in the latter stages of 2014, while they were consistently dominant, only for the support to fizzle out in the next edition when they bombed. So can DD count on an increased fan base during IPL-10?

    Amongst the latest entrants, GL are increasing the fan base with their performances, while RPS is struggling even with MS Dhoni at the helm. 

    Top Performers

    CSK and MI have emerged as the most consistent in garnering loyalties, and not just from their respective cities, so has KKR and RCB. 

    Masterstroke

    CSK, MI, KKR and RCB have more or less kept a consistent pool of players, giving their supporters ample time to identify themselves with the team. With a consistent core, their performances have been consistent and that has led to a consistent, loyal fan base. 

    In teams that are yet to settle their squad, marquee players play an important role in establishing a connection with the audience. Fans of SRH swear by their captain David Warner, whereas Glenn Maxwell rouses the fervour for fans of KXIP. 

    Lead Sponsor Mentions

    IPLomania reveals a stark difference in the manner in which these sponsor brands are recalled by the audiences. Let us take an example of the ‘lead’ sponsors (whose logo appears on the jersey chest for each team). 

    8%  of audience mentions the ‘lead’ sponsor on a average for any team 
    27% of audience mentions ‘lead’ sponsor when it comes to the top 2 teams CSK and KKR 
    2% of audience mentions ‘lead’ sponsor in case of KXIP and DD

    In fact the brand recall for the CSK sponsor was as high as 42%.

    Team Loyalty and brand recall

    Team loyalty also plays a huge role on the recall value for a brand. Teams that have managed to consistently garner a loyal fan base, also manage to repay their sponsors in terms of a better brand recall.

    Bringing it all together

    With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience. The formula is to be consistent whether it comes to the squad or performance and strategic – like having a marquee player and giving him time to build a loyalty fan following. 

  • CASBAA nets Premier League

    CASBAA nets Premier League

    Hong Kong, 18 May 2016 – CASBAA today announced four additional Corporate Members of the Association for its Q1 2016 line-up, including global sports TV behemoth, the Premier League (PL), data giant Nielsen, and the NASDAQ-listed Indian DTH platform, Videocon d2h and India based (Delhi, Mumbai, Bangalore & Hyderabad) law firm Trilegal.

    Also joining CASBAA as an Associate Member is branded multimedia broadcaster Rewind Networks of Singapore.

    CASBAA CEO, Christopher Slaughter said: “The breadth of operations and the geographies covered by our new Members reflect the Association’s values and the fast-changing shape of our industry.”

    “Each of the newcomers brings valuable industry experience, new insights and a global reach. We look forward to providing these additional members with a platform from which to make their mark on one of the world’s most dynamic media environments.”

    Premier League
    Premier League (PL) is the organizing body of the FA Premier League football association with responsibility for the Football Association league competition, centralized broadcasting and other commercial rights. The group works proactively with its Member Clubs and other football authorities to improve the quality of football in England and around the world.

    Nielsen
    Nielsen is a global performance management company dedicated to providing a comprehensive understanding of what consumers “watch and buy”. Nielsen also delivers both world-class measurement and analytics contributing to superior performance.

    Videocon d2h
    The first Indian media company to list on NASDAQ Videocon d2h is India’s fastest growing DTH service provider, offering more than 525 channels and services including India’s first 4K Ultra HD DTH channel.

    Rewind Networks
    Launched in 2013 Rewind Networks is a multimedia branded entertainment broadcaster now available in eight million households across Southeast Asia (Singapore, Malaysia, Indonesia, the Philippines and Thailand), as well as in Hong Kong and Taiwan. Platforms carrying Rewind Networks content include StarHub, SingTel TV, Astro, Indovision, SKYCable, NowTV, LeEco, CTH and CNS.

    Trilegal
    One of India’s top-tier law firms, Trilegal works with world’s leading corporations, funds and FIs across diverse sectors, with telecoms, media and technology as one of its key focus areas. It has expertise in M&A and JVs, PE & VC, employment law, disputes resolution, tax, competition law, policy & regulatory issues and general corporate advisory. In 2016, it won India’s “National Law firm of the Year” by Chambers & Partners.

     

  • CASBAA nets Premier League

    CASBAA nets Premier League

    Hong Kong, 18 May 2016 – CASBAA today announced four additional Corporate Members of the Association for its Q1 2016 line-up, including global sports TV behemoth, the Premier League (PL), data giant Nielsen, and the NASDAQ-listed Indian DTH platform, Videocon d2h and India based (Delhi, Mumbai, Bangalore & Hyderabad) law firm Trilegal.

    Also joining CASBAA as an Associate Member is branded multimedia broadcaster Rewind Networks of Singapore.

    CASBAA CEO, Christopher Slaughter said: “The breadth of operations and the geographies covered by our new Members reflect the Association’s values and the fast-changing shape of our industry.”

    “Each of the newcomers brings valuable industry experience, new insights and a global reach. We look forward to providing these additional members with a platform from which to make their mark on one of the world’s most dynamic media environments.”

    Premier League
    Premier League (PL) is the organizing body of the FA Premier League football association with responsibility for the Football Association league competition, centralized broadcasting and other commercial rights. The group works proactively with its Member Clubs and other football authorities to improve the quality of football in England and around the world.

    Nielsen
    Nielsen is a global performance management company dedicated to providing a comprehensive understanding of what consumers “watch and buy”. Nielsen also delivers both world-class measurement and analytics contributing to superior performance.

    Videocon d2h
    The first Indian media company to list on NASDAQ Videocon d2h is India’s fastest growing DTH service provider, offering more than 525 channels and services including India’s first 4K Ultra HD DTH channel.

    Rewind Networks
    Launched in 2013 Rewind Networks is a multimedia branded entertainment broadcaster now available in eight million households across Southeast Asia (Singapore, Malaysia, Indonesia, the Philippines and Thailand), as well as in Hong Kong and Taiwan. Platforms carrying Rewind Networks content include StarHub, SingTel TV, Astro, Indovision, SKYCable, NowTV, LeEco, CTH and CNS.

    Trilegal
    One of India’s top-tier law firms, Trilegal works with world’s leading corporations, funds and FIs across diverse sectors, with telecoms, media and technology as one of its key focus areas. It has expertise in M&A and JVs, PE & VC, employment law, disputes resolution, tax, competition law, policy & regulatory issues and general corporate advisory. In 2016, it won India’s “National Law firm of the Year” by Chambers & Partners.