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Category: Sports

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    Ten Sports ropes in 4 major sponsors for ongoing Cricket Festival

    MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.

    The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.

    Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”

    Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”

  • SPN brings stars of football with live wraparound ‘Football Extraa’

    SPN brings stars of football with live wraparound ‘Football Extraa’

    MUMBAI: To make even better one of the biggest international football tournaments in the world – the UEFA Euro 2016 — SPN’s sports cluster is all set to make it truly the biggest experience for the country! 

    With Football Extraa, SPN brings to its viewers some of the iconic football names on a single platform with England and Liverpool football legend Robbie Fowler; Ex-Portugal and Barcelona player Deco; and India’s football team captain Sunil Chhetri.

    Sony Pictures Network CEO NP Singh said, “We started investing heavily in acquiring football rights about five years ago and it was only in 2012 we eventually launched our first sports channel, but our investments started before that when we acquired for UEFA Euro rights, FIFA 14, FIFA 18 and we are in the middle of Euro 2016. Copa America, African Cup of Nations, AFC, The interest in football is growing very fast, youth is following football more than us when we were young. We are very excited that FIFA U-17, will be in India and for the first time India will participate.”       

    ‘Football Extraaa’ is a live wraparound show which features an in-depth analysis of different aspects of the matches that promises to enhance the viewing experience for the Euro 2016. The tournament coverage that started on 10 June 2016 is telecast live and exclusive on Sony Six and Sony ESPN channels as well as SonyLIV.com at prime time slots of 5.30 pm, 8.30 pm and 11.30 pm. 

    Featuring insights from some of the best known players in club and country football, Joe Morrison mediates discussions with expert panellists about the tournament. With technical aspects of the game and interesting trivia on the tournament, ‘Football Extraaa’ not only caters to hard-core football fans, but also garners the interest of football novices. Interviews with football players, features, fan interactions, and Live social media activities, take the interest level of this show several notches higher.

    SPN Sports Cluster EVP business head Prasana Krishnan, “The UEFA EURO 2016 is one of the biggest and most watched international football properties with a global fan following. The extended offering of ‘Football Extraaa’, helmed by some of the most influential names in football, has an engaging format that delivers an unparalleled viewing experience to football fans. The in-depth analyses of the panellists appeals to a broader set of viewers that includes both fans and novices.  It’s been a week since Euro 2016 began and the response for both the tournament and the show has been overwhelmingly positive on our platforms.”

    Sony Six telecasts the English language feed for the tournament while Sony ESPN gives viewers the option of watching these matches in Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV streams the tournament coverage live.

    With the recent acquisition of marquee football properties, like LaLiga, Serie A, UEFA Euro 2016, Copa America Centenario, 2018 FIFA World Cup and the exclusive broadcast and digital rights for the inaugural season of Premier Futsal, the Sports Cluster of SPN continues to reinforce its position as the ‘Home of Football.’

    Adding to all the action and excitement, SPN will be the host broadcaster for FIFA U-17 World Cup which is being hosted by India for the first time.  As a destination for the best sporting content from around the world, the Sports Cluster of SPN has grown into one of India’s fastest growing sports network, with marquee properties like Australian Open and The Rugby World Cup amongst others.

  • SPN brings stars of football with live wraparound ‘Football Extraa’

    SPN brings stars of football with live wraparound ‘Football Extraa’

    MUMBAI: To make even better one of the biggest international football tournaments in the world – the UEFA Euro 2016 — SPN’s sports cluster is all set to make it truly the biggest experience for the country! 

    With Football Extraa, SPN brings to its viewers some of the iconic football names on a single platform with England and Liverpool football legend Robbie Fowler; Ex-Portugal and Barcelona player Deco; and India’s football team captain Sunil Chhetri.

    Sony Pictures Network CEO NP Singh said, “We started investing heavily in acquiring football rights about five years ago and it was only in 2012 we eventually launched our first sports channel, but our investments started before that when we acquired for UEFA Euro rights, FIFA 14, FIFA 18 and we are in the middle of Euro 2016. Copa America, African Cup of Nations, AFC, The interest in football is growing very fast, youth is following football more than us when we were young. We are very excited that FIFA U-17, will be in India and for the first time India will participate.”       

    ‘Football Extraaa’ is a live wraparound show which features an in-depth analysis of different aspects of the matches that promises to enhance the viewing experience for the Euro 2016. The tournament coverage that started on 10 June 2016 is telecast live and exclusive on Sony Six and Sony ESPN channels as well as SonyLIV.com at prime time slots of 5.30 pm, 8.30 pm and 11.30 pm. 

    Featuring insights from some of the best known players in club and country football, Joe Morrison mediates discussions with expert panellists about the tournament. With technical aspects of the game and interesting trivia on the tournament, ‘Football Extraaa’ not only caters to hard-core football fans, but also garners the interest of football novices. Interviews with football players, features, fan interactions, and Live social media activities, take the interest level of this show several notches higher.

    SPN Sports Cluster EVP business head Prasana Krishnan, “The UEFA EURO 2016 is one of the biggest and most watched international football properties with a global fan following. The extended offering of ‘Football Extraaa’, helmed by some of the most influential names in football, has an engaging format that delivers an unparalleled viewing experience to football fans. The in-depth analyses of the panellists appeals to a broader set of viewers that includes both fans and novices.  It’s been a week since Euro 2016 began and the response for both the tournament and the show has been overwhelmingly positive on our platforms.”

    Sony Six telecasts the English language feed for the tournament while Sony ESPN gives viewers the option of watching these matches in Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV streams the tournament coverage live.

    With the recent acquisition of marquee football properties, like LaLiga, Serie A, UEFA Euro 2016, Copa America Centenario, 2018 FIFA World Cup and the exclusive broadcast and digital rights for the inaugural season of Premier Futsal, the Sports Cluster of SPN continues to reinforce its position as the ‘Home of Football.’

    Adding to all the action and excitement, SPN will be the host broadcaster for FIFA U-17 World Cup which is being hosted by India for the first time.  As a destination for the best sporting content from around the world, the Sports Cluster of SPN has grown into one of India’s fastest growing sports network, with marquee properties like Australian Open and The Rugby World Cup amongst others.

  • Star India dedicates 8 channels for 24×7 coverage of Rio 2016

    Star India dedicates 8 channels for 24×7 coverage of Rio 2016

    MUMBAI: Living to its campaign tag line #issebadakuchnai, Star India will be pulling out non-stop coverage of the Rio 2016 Olympics games by dedicating eight channels to the blockbuster event on a 24×7 basis. Beginning 5 August 2016, the Brazil Olympics games will be broadcast in two languages, English and Hindi.  

    Apart from the eight channels, Star India will extensively cover the global multisport event on its OTT platform Hotstar. Together Star Sports and Hotstar will broadcast 3000 plus hours of live content from the Olympics offering Indian sports fans every opportunity to catch every medal live.

    Star Sports HD channel cluster (Star Sports HD1, HD2, HD3, HD4) will mirror the SD one (Star Sports 1, 2,3, 4). Star Sports1 and 4 and its corresponding HD feed will have the English language telecast and Star Sports 2 and 3 with the corresponding HD feed will telecast the Hindi coverage. 

    Star Sports CEO Nitin Kukreja said, “Star Sports has been at the forefront of establishing a multi-sport culture in India. While cricket continues to reach new heights, Indian sports fans have already shown their love for kabaddi and football. The Olympics are the pinnacle of a multi-sports event, and as India prepares to send its largest ever contingent, Star Sports is leaving no stone unturned to provide the most comprehensive access to Indian sports fans. We will provide unprecedented coverage by dedicating eight channels on a 24×7 basis across the entire duration of the event. Also for the first time ever, the Olympics will be broadcast (24×7) in two languages, English and Hindi.”

    Talking about the numbers, Kukreja said, “Rio 2016 is something that goes beyond advertising and viewership numbers. As a brand, we truly believe in that India is getting ready to accept more and more sports. That the largest contingent going to the Olympics this year from India is remarkable in itself.”

    Apart from this, Star Sports has also exclusively empanelled an elite panel of International and Indian Olympians as well as sports experts who will share, analyse and connect with the Indian viewers as live actions unfolds at the Olympics. This select list of eminent sports personalities includes Ian Thorpe, Prakash Padukone, Anjali Bhagwat, Viren Rasquinha and Rehan Poncha. Holding them together would be the credible voice of presenter Paula Malai Ali in English, while in Hindi, Divya Jaitley, the well-known face amongst Indian sports presenters will be engaging the viewers. 

    Star’s video streaming platform Hotstar will be rolling out an unprecedented coverage of the Olympics, with 14 live feeds consistently and up to 36 concurrent seeds at peak times on the Olympics video player, available to users on demand through the event. 

    Hotstar CEO Ajit Mohan said, “While Hotstar is covering Olympics for the first time, we are excited that we are bringing an all-round coverage of the Olympics for the Indian digital user that will be the best in the world. Like in our coverage of other sporting events, our focus will be not just on making every moment of the Olympics available to the fans but also provide them the ability to create personalised, interactive experiences that allow them to follow and watch what is of unique interest to them.”

    Coverage of Olympics has created new digital benchmarks in the past in North America and Europe, and with Hotstar emerging as a primary screen in affluent metro homes in India, the platform is seeking to break new records on the breadth of coverage and viewership. Central to Hotstar’s offering to sports fans will be the rollout of an interactive, data rich Olympic player on the web where users will have the option to switch between the 14 live feeds, have access to day wise listing of events and medals tally, and the ability to personalise the experience by following specific countries and sports disciplines.

  • Star India dedicates 8 channels for 24×7 coverage of Rio 2016

    Star India dedicates 8 channels for 24×7 coverage of Rio 2016

    MUMBAI: Living to its campaign tag line #issebadakuchnai, Star India will be pulling out non-stop coverage of the Rio 2016 Olympics games by dedicating eight channels to the blockbuster event on a 24×7 basis. Beginning 5 August 2016, the Brazil Olympics games will be broadcast in two languages, English and Hindi.  

    Apart from the eight channels, Star India will extensively cover the global multisport event on its OTT platform Hotstar. Together Star Sports and Hotstar will broadcast 3000 plus hours of live content from the Olympics offering Indian sports fans every opportunity to catch every medal live.

    Star Sports HD channel cluster (Star Sports HD1, HD2, HD3, HD4) will mirror the SD one (Star Sports 1, 2,3, 4). Star Sports1 and 4 and its corresponding HD feed will have the English language telecast and Star Sports 2 and 3 with the corresponding HD feed will telecast the Hindi coverage. 

    Star Sports CEO Nitin Kukreja said, “Star Sports has been at the forefront of establishing a multi-sport culture in India. While cricket continues to reach new heights, Indian sports fans have already shown their love for kabaddi and football. The Olympics are the pinnacle of a multi-sports event, and as India prepares to send its largest ever contingent, Star Sports is leaving no stone unturned to provide the most comprehensive access to Indian sports fans. We will provide unprecedented coverage by dedicating eight channels on a 24×7 basis across the entire duration of the event. Also for the first time ever, the Olympics will be broadcast (24×7) in two languages, English and Hindi.”

    Talking about the numbers, Kukreja said, “Rio 2016 is something that goes beyond advertising and viewership numbers. As a brand, we truly believe in that India is getting ready to accept more and more sports. That the largest contingent going to the Olympics this year from India is remarkable in itself.”

    Apart from this, Star Sports has also exclusively empanelled an elite panel of International and Indian Olympians as well as sports experts who will share, analyse and connect with the Indian viewers as live actions unfolds at the Olympics. This select list of eminent sports personalities includes Ian Thorpe, Prakash Padukone, Anjali Bhagwat, Viren Rasquinha and Rehan Poncha. Holding them together would be the credible voice of presenter Paula Malai Ali in English, while in Hindi, Divya Jaitley, the well-known face amongst Indian sports presenters will be engaging the viewers. 

    Star’s video streaming platform Hotstar will be rolling out an unprecedented coverage of the Olympics, with 14 live feeds consistently and up to 36 concurrent seeds at peak times on the Olympics video player, available to users on demand through the event. 

    Hotstar CEO Ajit Mohan said, “While Hotstar is covering Olympics for the first time, we are excited that we are bringing an all-round coverage of the Olympics for the Indian digital user that will be the best in the world. Like in our coverage of other sporting events, our focus will be not just on making every moment of the Olympics available to the fans but also provide them the ability to create personalised, interactive experiences that allow them to follow and watch what is of unique interest to them.”

    Coverage of Olympics has created new digital benchmarks in the past in North America and Europe, and with Hotstar emerging as a primary screen in affluent metro homes in India, the platform is seeking to break new records on the breadth of coverage and viewership. Central to Hotstar’s offering to sports fans will be the rollout of an interactive, data rich Olympic player on the web where users will have the option to switch between the 14 live feeds, have access to day wise listing of events and medals tally, and the ability to personalise the experience by following specific countries and sports disciplines.

  • SPN acquires the exclusive TV & digital rights for the Indian open world ranking snooker tournament

    SPN acquires the exclusive TV & digital rights for the Indian open world ranking snooker tournament

    MUMBAI: Sony Pictures Networks India (SPN) has acquired the exclusive broadcast and digital rights to telecast the third edition of the Indian Open World Ranking Snooker Tournament, in India and the Indian Sub-Continent.

    This year’s tournament being held in Hyderabad from 4 July to 9 July will be telecast live and exclusive on Sony SIX, daily from 1700 hrs to 2000 hrs. In addition to the live coverage, snooker enthusiasts will also be able to live-stream all the matches on Sony LIV.

    The Indian Open is a professional ranking snooker tournament and has raised the profile of cue sports in India. India has produced several top ranking players in the past who have contributed to the rising popularity of the sport; namely, Geet Sethi, Pankaj Advani, Aditya Mehta etc. Since its inception in 2013, India Open has seen the participation of leading snooker players from around the world including World Champions Neil Robertson, John Higgins, and Mark Williams as well as current legends Ding Junhui,, Marco Fu, Mark Selby and Stuart Bingham to name a few.

    India, as host country, gets a wildcard entry for six snooker players giving the upcoming talent a platform to showcase their skills and rub shoulders with some of the biggest names in the sport. 128 of the world’s top cueists convened to England for the qualifiers on 28th May competing for the coveted prize purse of £ 3,00,000. 64 top international snooker players have qualified for the 3rd Indian Open from the preliminaries that was held in Preston, UK which includes Michael White, Shaun Murphy, Barrie Hawkins, Ricky Walden, Mark Davis etc.

    Sony Pictures Networks Sports cluster executive vice president & business head Prasana Krishnan said,“As broadcasters, we showcase a diverse range of content that will appeal to our audiences and we believe that we can help create new fans for some of these sporting events. Driven by consistent performances of leading Indian players, the popularity of cue sports has grown over the years. As an international professional ranking snooker tournament, the Indian Open will feature the best of International and Indian cueists. With the inclusion of cue sports in SPN’s sports portfolio, we are continuing our endeavour to have something for every viewer.”

    President of the Billiards and Snooker Federation of India and the International Billiards and Snooker Federation Capt P.V.K. Mohan added, “I am very pleased that SONY SIX is partnering with BSFI to cover the event live on all the five days of the tournament during prime time slots. Snooker will be taken to a whole new level with Sony SIX coming on board for the first time since Indian Open started 3 years ago. BSFI in its new partnership with SPN is excited about the prospects that are likely to develop in Cue Sports. The Indian Open is a marquee event which has become very popular with both domestic and international players and is highly rated among the ranking events that take place around the globe. In addition to this, both the International and Indian players have expressed their delight about one of the biggest sports channels of the country telecasting and streaming the event. This will create tremendous awareness and visibility for the tournament as well as the sport.”

    The Indian Open World Ranking Snooker Tournament will commence on July 4 and will be telecast live and exclusive on Sony SIX. Live coverage of the matches will also be available to live stream on Sony LIV.

  • SPN acquires the exclusive TV & digital rights for the Indian open world ranking snooker tournament

    SPN acquires the exclusive TV & digital rights for the Indian open world ranking snooker tournament

    MUMBAI: Sony Pictures Networks India (SPN) has acquired the exclusive broadcast and digital rights to telecast the third edition of the Indian Open World Ranking Snooker Tournament, in India and the Indian Sub-Continent.

    This year’s tournament being held in Hyderabad from 4 July to 9 July will be telecast live and exclusive on Sony SIX, daily from 1700 hrs to 2000 hrs. In addition to the live coverage, snooker enthusiasts will also be able to live-stream all the matches on Sony LIV.

    The Indian Open is a professional ranking snooker tournament and has raised the profile of cue sports in India. India has produced several top ranking players in the past who have contributed to the rising popularity of the sport; namely, Geet Sethi, Pankaj Advani, Aditya Mehta etc. Since its inception in 2013, India Open has seen the participation of leading snooker players from around the world including World Champions Neil Robertson, John Higgins, and Mark Williams as well as current legends Ding Junhui,, Marco Fu, Mark Selby and Stuart Bingham to name a few.

    India, as host country, gets a wildcard entry for six snooker players giving the upcoming talent a platform to showcase their skills and rub shoulders with some of the biggest names in the sport. 128 of the world’s top cueists convened to England for the qualifiers on 28th May competing for the coveted prize purse of £ 3,00,000. 64 top international snooker players have qualified for the 3rd Indian Open from the preliminaries that was held in Preston, UK which includes Michael White, Shaun Murphy, Barrie Hawkins, Ricky Walden, Mark Davis etc.

    Sony Pictures Networks Sports cluster executive vice president & business head Prasana Krishnan said,“As broadcasters, we showcase a diverse range of content that will appeal to our audiences and we believe that we can help create new fans for some of these sporting events. Driven by consistent performances of leading Indian players, the popularity of cue sports has grown over the years. As an international professional ranking snooker tournament, the Indian Open will feature the best of International and Indian cueists. With the inclusion of cue sports in SPN’s sports portfolio, we are continuing our endeavour to have something for every viewer.”

    President of the Billiards and Snooker Federation of India and the International Billiards and Snooker Federation Capt P.V.K. Mohan added, “I am very pleased that SONY SIX is partnering with BSFI to cover the event live on all the five days of the tournament during prime time slots. Snooker will be taken to a whole new level with Sony SIX coming on board for the first time since Indian Open started 3 years ago. BSFI in its new partnership with SPN is excited about the prospects that are likely to develop in Cue Sports. The Indian Open is a marquee event which has become very popular with both domestic and international players and is highly rated among the ranking events that take place around the globe. In addition to this, both the International and Indian players have expressed their delight about one of the biggest sports channels of the country telecasting and streaming the event. This will create tremendous awareness and visibility for the tournament as well as the sport.”

    The Indian Open World Ranking Snooker Tournament will commence on July 4 and will be telecast live and exclusive on Sony SIX. Live coverage of the matches will also be available to live stream on Sony LIV.

  • NorthEast United FC partners Value 360 Communications

    NorthEast United FC partners Value 360 Communications

    MUMBAI: While strengthening its claim to the upcoming third edition of Hero Indian Super League, NorthEast United Football Club, announced its partnership with the media agency, Value360 Communication. The association is poised to facilitate the football club’s communication of the entire array of developments, following the recent success of the Hero Indian Super League and beyond.

    Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.

    In the recent times, NEUFC has stepped up it’s momentum in roping in the most sought after players for the Hero ISL 2016. In addition to signing the seasoned Brazilian Football Manager, Sergio Farias, as the head coach, the club went on to enroll country’s top football talent, Jerry and Zuala, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri. Value360 Communication, providing focused, pragmatic and measureable communications solutions to top brands, has been actively working to streamline and facilitate NEUFC’s communication with the top journalists and publications.

    Commenting further on the partnership, NEUFC director of football Ardeshir Jeejeebhoy said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

    Echoing the same thought, Value360 Communications co-founder Kunal Kishore added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”

  • NorthEast United FC partners Value 360 Communications

    NorthEast United FC partners Value 360 Communications

    MUMBAI: While strengthening its claim to the upcoming third edition of Hero Indian Super League, NorthEast United Football Club, announced its partnership with the media agency, Value360 Communication. The association is poised to facilitate the football club’s communication of the entire array of developments, following the recent success of the Hero Indian Super League and beyond.

    Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.

    In the recent times, NEUFC has stepped up it’s momentum in roping in the most sought after players for the Hero ISL 2016. In addition to signing the seasoned Brazilian Football Manager, Sergio Farias, as the head coach, the club went on to enroll country’s top football talent, Jerry and Zuala, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri. Value360 Communication, providing focused, pragmatic and measureable communications solutions to top brands, has been actively working to streamline and facilitate NEUFC’s communication with the top journalists and publications.

    Commenting further on the partnership, NEUFC director of football Ardeshir Jeejeebhoy said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

    Echoing the same thought, Value360 Communications co-founder Kunal Kishore added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”