Category: Sports

  • BCCI invites bids for e-auction of India rights

    BCCI invites bids for e-auction of India rights

    MUMBAI: The Board of Control for Cricket in India (BCCI) has invited bids for media rights of international and domestic cricket matches in India for a five year period from 1 April 2018 to 31 March 2023. This time, the rights will be decided via an online auction on 27 March which will start at 2 pm.

    The BCCI has three media rights package. This includes global TV rights plus rest of the world digital rights package, Indian sub-continent digital rights package and global consolidated rights package.

    Star India in 2012 had won the media rights for Rs 3,851 crore. The invitation inviting tender (IIT) document can be bought for Rs 680,000 or $10,000 (non-refundable and non-adjustable) by demand draft or pay order (both payable in Mumbai).

    The interested broadcasters or companies can also make a consolidated bid for all the three packages. A bidders workshop has been scheduled on 7 March at 11 am to educate the interested bidders on the online bid process.

    The IIT documents are available for collection from the BCCI office from 10 am to 5 pm from 20 February to 5 March. The parties may submit their bids latest by 10 am on 27 March, which means up to five hours before the start of the online auction process.

  • Star India bags production rights for IPL 2018

    Star India bags production rights for IPL 2018

    MUMBAI: Star India, which holds the TV and digital rights of the Indian Premier League, today also won the audio-visual production rights for IPL 2018 as well as the BCCI’s domestic circuit for the 2018-19 season. The deal amount has not been revealed.

    In a release, the board’s acting secretary Amitabh Choudhary said that the BCCI reserved the right to extend the term for one more season of the IPL and one more season of domestic cricket. “The board, at its discretion, can extend the term to include IPL season 2020, as provided for in the services agreement,” he added.

    The BCCI had invited request-for-proposal (RFP) documents for services relating to the live production of all matches for the IPL and the domestic cricket season.

    A lot is riding on this year’s season for sponsors as the T20 tournament has gone on to become the fifth most popular sports event in the world with more than 335 million viewers. Last year, Star India won the global IPL media rights for Rs 16,347 crore for a period of five years.

    Also Read:

    IPL 2018 gets a makeover with Star India

    IPL 2018: Team sponsorship deals may see an uptick

    IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

  • Khelo india school games attract over 100 million viewers in its inaugural edition

    Khelo india school games attract over 100 million viewers in its inaugural edition

    Star Sports produced Khelo India School Games (KISG) drew a remarkable viewership for the inaugural edition of the tournament by attracting 102 million* viewers on television. Whether it is with the vision of creating heroes through story telling or simplifying various sports on television to educate and engage viewers, Star Sports is pushing boundaries to make a diverse range of sports aspirational for today’s youth.

    With an aim to foster a comprehensive, multi- sports ecosystem in India, Star Sports took on the mantle of producing and broadcasting KISG. They are also the first private broadcaster to do so.

    The state of the art broadcasting capabilities contributing to quality coverage for the school games, have helped amplify the reach of KISG which in turn will play a catalyst’s role to garner the much-needed parent’s attention and aspire young minds and to go out and play and join the movement!

    Minister of Youth Affairs and Sports, Col. Rajyavardhan Singh Rathore, said, “I am delighted with the kind of response Khelo India School Games has evoked from sports fans all over India. The quality broadcast and the viewership that we have garnered for the inaugural edition is a proof to the kind of potential that we see in sports to shape India’s future champions. The broadcaster is working hand-in-hand with the team to help us realise the dream of India becoming a global sporting powerhouse. The athletes have tremendous potential and are already behaving like true champions whilst celebrating their triumphs on television. With this support, encouragement and partnership, I am confident that in about four-five years, these KISG athletes will be world-class.”

    Star India, MD, Sanjay Gupta said, “It is an honour for us to produce Khelo India School Games and reach out to millions via world class broadcast that inspires parents and teachers to encourage their kids to emulate the feats of future sporting stars. I believe with the inaugural edition of KISG, we have traversed a large part of that journey. The spectacular viewership we have received for KISG is a testament to the support and intent that India has shown towards embracing sports. The tremendous response we have received for the inaugural edition of the tournament has further motivated us to realize a vision of making 30 crore children actively participate in sporting activities for an hour, every day.”

    Earlier in January, Star Sports, launched an exclusive film for KISG – Kheloge, kudoge, toh banoge lajawab, which is a call for youngsters to pursue sports alongside education followed by the launch of the Khelo India Anthem, a spirited composition which resonated with the vision of the programme, of nurturing a rich sporting culture in the country.

    The anthem was followed by the launch of the Khelo India Pledge, which has been undertaken by more than 1.5 million people in the country so far.

    A crew of over 100 specialists spread over multiple arenas covering over 70 events delivered 8 hours of live coverage each day across 3 channels – Star Sports 1, Star Sports 1HD, Star Sports First as well as Hotstar. The highlights of the games were aired across Star India’s bouquet of channels in Asia Pacific, UK & continental Europe as well as the Middle-East to drive international exposure and recognition for India’s future sporting stars.

  • Pro Wrestling League rallies on North India viewership

    Pro Wrestling League rallies on North India viewership

    MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.  

    The season saw top wrestlers from 17 countries participate in the league. It also provided a great platform for India’s young and talented players to compete, and learn from, in close quarters with Olympic and world champions. The league was on air from 9 January till 26 January 2018.

    According to Broadcast Audience Research Council (BARC) all India data, the league garnered a total of 66,444 impressions (000s) sum, out of which 30 per cent of the viewership, or 20,125 impressions (000s) sum, was contributed by Uttar Pradesh and Uttarakhand. North India contributed to 77 per cent of the total viewership. Viewers under 30 made up 55 per cent of the viewership.

    Speaking about the impressive television numbers, ProSportify founder and promoter Kartikeya Sharma said, “Sports like wrestling have not got the attention that mainstream sports get in India. The latest BARC India ratings are proof that there is huge viewership for such sports, especially wrestling, if they are packaged properly.”

    The league was watched by 45 per cent female fans. The age group of 15-21 years contributed to 20 per cent of the total viewership.

    All the Sony Pictures Network channels, which telecast the 18-day league, featuring over 24 Olympians, 10 Rio Olympic medallists, 14 world champions and six continental champions, witnessed exponential growth in viewership during the tournament. Sony Wah, Sony ESPN and ESPN HD aired the league live.

    “Even more heartening for us sports lovers is that people are enthusiastically watching other sports, too, like wrestling, kabaddi, badminton and football. It is not just about cricket any longer in the country and that is very significant as it will eventually help India become a multi-sport viewing nation,” said Sharma.

    “This is a welcome change and we feel proud to be a part of the revolution to create space for sports other than cricket. We are particularly delighted to see a surge of interest among urban and new viewers, adding substantially to the rural and existing fans,” he added.

    India is making the transition from being a single-sport nation to a multi-sport-viewing nation as domestic leagues of sports such as wrestling, kabaddi, badminton and football are creating their own fan base.

    Also read:

    Biopics & sports-based films help popularise sporting culture in India

    IPL 2018: Team sponsorship deals may see an uptick

    IPL 2018 gets a makeover with Star India

  • IPL 2018: Team sponsorship deals may see an uptick

    IPL 2018: Team sponsorship deals may see an uptick

    MUMBAI: With barely two months to go before the eleventh season of the Indian Premier League (IPL) starts in April 2018, brands have begun their hunt to pick their favourite team to bid on and are rapidly putting together deals. The bigger team you pick, the more chances of your brand being visible on the field and earning you brownie points in the eyes of viewers and consumers. 

    A lot is riding on this year’s season for sponsors as the T20 tournament has gone on to become the fifth most popular sports event in the world with more than 335 million viewers and the number only seems to be increasing every year. Last year, Star India won the global IPL media rights for Rs 16,347 crore for a period of five years. Since this is the first time both the TV and digital rights are with a single broadcaster, better synergies can be drawn between the TV and digital campaigns.

    Gameplan Sports director Jeet Banerjee projects a rise in the sponsorships amount that brands will pay to teams this year as compared to previous seasons. “The amount will differ from team to team, but it will be in the range of 15-25 crores per annum,” he believes. 

    According to an industry source who did not wish to be named, however, principal sponsor deals this year between teams and brands could range from Rs 8-12 crore per annum, more in line with previous years.

    Chennai Super Kings (CSK) and Mumbai Indians (MI), according to another source, are on their way to complete their inventory for the year 2018 with new sponsors and partners.

    As the five-year deal between MI and Videocon d2h has come to an end, a new innings for Samsung has begun this season. Samsung, which was the official partner for MI, has now become the team’s lead sponsor. The team has a list of official partners including Performax, Kenstar, Taiwan Excellence and Usha.

    Although Kingfisher is sponsoring all major teams this season as well,  Royal Rajasthan and Chennai Super Kings that are making a comeback this season are also interested in sponsoring with Kingfisher and the brand is in talk with teams to consider it.

    United Breweries Group chief marketing officer Samar Singh Shekhawat believes IPL is the perfect sport for the brand to invest in as the league is all about fun, glamour, colour, youth and energy. Because the brand is not allowed to do television and other traditional advertising for its product due to government regulations that prohibits any alcohol advertising on the platform, IPL works best for the company.

    The brand is considering a lot of on-ground activation this year and is working and debating with 3-4 agencies that have pitched presentations for UB.

    Radio station radio city 91.1fm’s five-year official partnership deal with the Mumbai Indians ended this year but is said to be in discussions with the team to renew the partnership.

    While CSK has Muthoot Finance as its principal team partner, the right chest of the team’s jerseys will bear the logos of India Cement, which has come on board as the team’s official cement partner, and Gulf, which is its official lubricant partner. Other partners include Nippon Paint as the official paint partner, Equitas as the official retail banking partner, HIL as the official partner and ACT Fibernet as the official connectivity partner.

    This season, Kings XI Punjab (KXIP) has water purifier brand Kent RO as its title sponsor while detergent brand Fena, Royal Stag and Lotus Herbals have come on board as official partners and will be featured on the team’s jerseys. The team, with its fresh squad, is planning to change its team name and shift its base out of Punjab.

    Sony Pictures Network successfully managed to elevate the IPL’s position year after year. The turn of events is going to be interesting now with Star India planning to make the IPL a six-month-long fiesta with new-age technology, putting fans at the heart of the experience.

    Also Read :

    Star ushers in IPL’s new era with a bang

    Star India gets IPL to change match timings for 11th edition

    IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

  • ICC’s appointment of Indra Nooyi raises eyebrows

    ICC’s appointment of Indra Nooyi raises eyebrows

    MUMBAI: The International Cricket Council (ICC) has named PepsiCo chairman and CEO Indra Nooyi as its first independent female director. Her appointment is likely to cause some ripples given that PepsiCo has tied up with the ICC for a multi-year global partner deal.

    PepsiCo and ICC’s deal lasts till 2023 while Nooyi’s term with the ICC is for two years and can be extended twice, taking it to a maximum of six consecutive years of service. Her appointment is likely to run concurrently with the council’s partnership with the global FMCG behemoth thereby raising the question of conflict of interest.

    An ICC release stated that she was selected after due diligence from both the Independent Ethics Officer of the ICC and PepsiCo’s general council. There will be a clear framework for managing any potential or perceived conflicts of interest that may develop in the future.

    The introduction of a female independent director was approved by the ICC in June 2017 as part of a wide-ranging constitutional change aimed at improving the governance of the sport. Nooyi will join the board in June 2018 to align with the term of the ICC independent chairman following the unanimous confirmation of her appointment at a meeting held on Friday, an ICC release said.

    ICC chairman Shashank Manohar said, “Adding another independent director—particularly a female—is such an important step forward in improving our governance. To have someone of Indra’s calibre is fantastic news for the global game. We undertook a global search looking for the right candidate who would complement the existing skills and experience already on our board. A cricket enthusiast with experience in the commercial sector and independent of the ICC, any member or state or associated organisation were the primary criteria and in Indra we have found an exceptional new colleague and we look forward to working with her in the future.”

    Expressing delight at her appointment, Nooyi said, “I love the game of cricket. I played it as a teenager and in college, and to this day, I cherish the lessons the game taught me about teamwork, integrity, respect, and healthy competition. I am thrilled to join ICC as the first person to be appointed to this role. And I look forward to working with my colleagues on the board, ICC’s incredible partners, and cricketers around the world to grow our sport responsibly and give our fans a new reason to follow every ball and shot.”

    At PepsiCo, Nooyi is responsible for a global food and beverage portfolio that includes 22 brands generating more than $1 billion each in annual retail sales, including Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.

    Also Read:

    SPN India acquires TV, OTT rights for T10 Cricket League

    Star ushers in IPL’s new era with a bang

    Star India gets IPL to change match timings for 11th edition

  • Hero MotoCorp becomes title sponsor for Nidahas Trophy

    Hero MotoCorp becomes title sponsor for Nidahas Trophy

    MUMBAI: The T-20 tri-nation tournament Nidahas Trophy has found a title sponsor in Hero MotoCorp. With this, the brand has kept its long-term commitment to the promotion of sports.

    Speaking about the association, Hero MotoCorp Chairman, MD and CEO Pawan Munjal said, “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”

    DSport and Viacom18 will telecast the live feeds of the tournament. Both the players have got the India rights for the first time. The league is to be held in Sri Lanka from 6-18 March. The series is being organised to celebrate the country’s 70 years of independence.

    Expressing excitement about the association, Sri Lanka Cricket Chief Operating Officer Jerome Lee Jayaratne said, “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the title sponsor and look forward to an enriching affiliation for both stakeholders.”

    The tournament will feature three strong teams from the sub-continent – India, Bangladesh and the host nation, Sri-Lanka. The Trophy will be played at the R Premadasa Stadium in Colombo and will be called Hero Nidahas Trophy 2018.

    The New Delhi-headquartered Hero MotoCorp has been associated with cricket for over two decades in various capacities. The company was one of the global partners of the International Cricket Council (ICC). It is currently the title sponsor of the Hero Caribbean Premier League, the leading T20 cricket tournament in the Caribbean islands.  

    Hero MotoCorp was one of the main sponsors of the recent Sri Lanka tours of the Australian, Windies and England Cricket Teams. Sri Lanka is a key global market for Hero MotoCorp and the Company has been actively promoting sports in the country.

    Also read:

    Dsport acquires India rights of tri-nation tournament in SL

    Viacom18, DSport join hands for simulcast of Nidahas Trophy

  • 46.5 million Fans tuned into VIVO IPL 2018 auction on the Star Sports Network

    46.5 million Fans tuned into VIVO IPL 2018 auction on the Star Sports Network

    The VIVO IPL 2018 auction event received an overwhelming response on television and digital in India, and globally on social. A massive 46.5 million-fans, approximately 6x more than last year, tuned in to watch the 2-day auction event on the Star Sports Network as per BARC data (Source: BARC 2+ U+R). Digital viewership too surged by 5x on Hotstar as compared to 2017. The auction was telecast on a bouquet of 6 channels including Star Sports 1 (SD+HD), Star Sports1 Hindi (SD+HD), Star Sports First & Star Sports 1 Tamil.

    Star India – MD, Sanjay Gupta said, “The huge surge in viewership numbers for the 2018 auction underlines the importance IPL holds for audiences. There’s tremendous enthusiasm and anticipation about the tournament and we are committed to making VIVO IPL 2018 a exciting experience for the fans, who will experience the combined power of Star Sports and Hotstar.”

    BCCI, CEO, Rahul Johri – “Over the years the Indian Premier League has captured the hearts of viewers not just in India but across the world. Going by the viewership so far, both, the anticipation and the quality of delivery have risen. With Star India at the forefront, we hope and our confident the VIVO IPL 2018 will serve the interests of cricket in India and the expectations of cricket lovers like never before. The 6-month IPL extravaganza this year will surely set new benchmarks and change the face of sports broadcasting in India.”

    On social media, as per a report by ‘The Distillery’, Star India’s social intelligence cell, the auction event was a global phenomenon with 843K mentions worldwide – a five-fold increase over the numbers in 2017. Hashtags #IPLAuction, #IPL2018 trended on Twitter, recording a 91% positive sentiment score amongst the audiences. The auction received maximum chatter from Tamil Nadu and Maharashtra.

  • Valencia all set for the big game

    Valencia all set for the big game

    Valencian derby 

     The derby in the city of Valencia is a football match which pits two of LaLiga’s historic teams, Valencia CF and Levante UD, against each other. Levante were founded in 1909 and Valencia ten years later, in 1919. The clubs, therefore, have no shortage of history, although they have largely fought their battles on different fronts: Levante have played nine seasons in LaLiga Santander, whilst Valencia have gone neck and neck with the cream of the Spanish crop for a total of 79 seasons – confirmation that they truly are one of the country’s great teams.

    After qualifying for the Europa League, Levante became the 29th Spanish club to compete in a European competition in the 2011/12 season. Valencia, meanwhile, are long-time continental heavyweights with a trophy cabinet few others can boast of: six LaLiga Santander titles, seven Copa del Rey trophies, one Spanish Super Cup, one UEFA Cup, one Cup Winners’ Cup, two UEFA Super Cups and one Intertoto Cup. Also worthy of special mention are the two Champions League finals which they lost in 2000 and 2001, the first against Real Madrid and the second – on penalties – to Bayern Munich.

    A passionate derby

    Despite the historic inequality between the two teams, derbies are always different. They offer
    90 minutes of passion, emotion, tension and one sole objective: to beat the other team in the city. The challenges currently faced by the neighbouring teams are very different. Valencia are back in the upper echelons of the table, on course for Champions League football. Levante, in their first season back in LaLiga Santander having earned promotion in 2017, are looking to consolidate their presence in the Spanish top flight and achieve the stability which all teams dream of.
     
    Valencia play their home games at Mestalla, located in the district which gives the stadium its name. Levante play theirs at the Ciutat de Valencia in the Orriols district, in the north of the city. Both stadiums have formed an important part of the history of the two clubs, Mestalla having opened its turnstiles in 1923 and the Ciutat de Valencia in 1969.

    The legendary Kempes

    One thing which the two clubs have in common is having had some of the best players in the world grace their ranks. Valencia’s past lineups have no shortage of national and international stars. In fact, part of the core of the Spanish national team which won the 2008 and 2012
    Euros and the 2010 World Cup wore the shirt: David Villa, David Silva, Juan Mata, Raul Albiol and Carlos Marchena. And let us not forget other greats in the club’s recent history, some of whom propelled Los Che to glory: David Albelda, Gaizka Mendieta, Santiago Cañizares, Claudio Lopez, Pablo Aimar, Predrag Mijatovic, Ruben Baraja, Roberto Ayala, Andoni Zubizarreta, Ricardo Arias, Paco Camarasa, Salvador Voro Gonzalez and Fernando Giner.

    But there is one man who deserves special mention: the Valencia legend Mario Kempes. El Matador spent eight seasons at Valencia, between 1976 and 1985, either side of a brief sojourn at River Plate in 1981. During those two spells, Kempes won one Copa del Rey, one Cup Winners’ Cup and one UEFA Super Cup, as well as the World Cup in his native Argentina in 1978, beating the Netherlands in the final. On an individual level, he was twice the top scorer in LaLiga, in the 1976/77 and 1977/78 seasons.

    Stars in the twilight and a royal connection

    Levante’s team sheets have featured fewer top level internationals, but their fans did have the privilege of watching one of football’s all-time greats pull on the shirt during the latter stages of his career. In the 1980/81 season, the Granotes signed Johan Cruyff after he had made history with FC Barcelona and decided to head across the pond to the USA. Cruyff played 10 games and netted two goals for Levante, and whilst his spell at the club was almost a testimonial, it is undoubtedly worth mentioning. The same goes for Predrag Mijatovic, the former Valencia legend who signed for Real Madrid in the 1996/97 season. The Montenegrin hung up his boots with Levante in the 2002/03 season.

    Furthermore, in 1984, coinciding with the club’s 75th anniversary, now King of Spain but Prince of Asturias at the time, Felipe VI was named honorary chairman.

    Internationalization of Valencia

    In 2014, the Singaporean businessman Peter Lim bought a majority stake in Valencia CF, becoming the first Singaporean owner of a Spanish club. Since then the club have found increasing stability, allowing them to reach the enviable position in which they now find themselves. Lim first appointed Lay Hoon Chan and then Anil Murthy as his trusted underlings to officially occupy the club chairperson’s role since he took over.

    Levante in search of a first competitive win at Mestalla

    Statistically, the results of past derbies favour Valencia. They have done battle on 23 occasions in LaLiga Santander, with 10 victories for Valencia, six draws and seven wins for Levante. However, the Granotes have never beaten their cross-town neighbours in LaLiga at Mestalla, meaning that they will be determined to scratch this statistic from the history books and celebrate their first three points there in a passionate derby on 11 February.

    Two Colors. One Passion.

    LaLiga invites fans from all over the world to enjoy its closest and most emotional match- ups, the derbies, in-person. A rivalry, a city, and just one objective: TO WIN. Through its global campaign “Two colors. One passion” LaLiga continues working towards international growth; they will bring fans from all over the world to get to know and experience LaLiga stadiums, enjoying gameplay by the best teams and best players in the world. The derby isn’t just a 90 minute game. It’s a feeling. It’s a rivalry of two teams that represent a city. It’s much more than football, it’s LaLiga. Go to  www.laliga.es/derbis to become a part of the best league in the world.

  • Thrill, excitment, action and drama – MTV kicks off the new season of MTV super fight league

    Thrill, excitment, action and drama – MTV kicks off the new season of MTV super fight league

    MTV, India’s No. 1 Youth Brand is all set to bring the new season of MTV Super Fight League (SFL), the world’s first Mixed Martial Arts (MMA) tournament. With a vision to cement Mixed Martial Arts’ position as a mainstream sport with mass appeal in the global sports fraternity, the franchise-based league comprises of 8 teams and 96 players from across the globe. MTV Super Fight League boasts of 8 teams representing various states of the country, co- owned by celebrities Delhi Heroes owned by the uber sexy, Jacqueline Fernandez, Haryana Sultans by the ever-so versatile, Randeep Hooda, UP Nawabs by singing duo Salim- Sulaiman, Mumbai Maniacs by Bollywood’s original stuntman, Ajay Devgn, Gujarat Warriors by actor- producer Arbaaz Khan, Bengaluru Yoddhas by the multi-talented actor, Tiger Shroff. Apart from these Super Fight League also has Sher-E-Punjab and Tamil Veerans. The action-packed league will hit your television screens LIVE, starting 9th February every Friday, Saturday and Sunday, 8 pm exclusively on MTV.

    Putting together a fight card that assures plenty of action and entertainment, MTV Super Fight League will be sending chills down the viewers’ spine with every new episode. The perfect blend of Bollywood’s glitz and glamour along with the punches, chokes and limb- snagging moves of the fighters promise to send you in a tizzy. Packed with experienced and entertaining fighters, the matches promise to deliver on all counts.

    Co-owner of Mumbai Maniacs, top-gun, Ajay Devgn said, “I’ve always loved this sport. It’s one of the best form of staying fit. It not only boosts your confidence but gives you a chance to try out different things apart from your usual training so you don’t get bored to repeat the same stuff.”

    Talking about her passion towards fitness, Jacqueline Fernandez – the co-owner of Delhi Heroes, said, “Being a fitness enthusiast myself I was eagerly looking forward for MTV Super Fight League Season 2. I salute to all the fighters for their discipline, courage and conviction. I can totally relate to them now because personally I am learning Mixed Martial Arts.”

    The ever- fit, Tiger Shroff who is the co-owner of Begaluru Yoddhas said, “Everyone knows that I share the same passion as these fighters and that’s the reason I associated with this sport last year. Our team is all set to roar in Season 2 and make a mark in the tournament.” While, Randeep Hooda, co-owner of Haryana Sultans, said, “This sport is very close to my heart. My love for this form grew when I did Sultan. Being a fitness enthusiast, this form of sport elevates your fitness to a whole different level. Season 2 will be more demanding but our team is ready for the challenge.”

    Associating with Gujarat Warriors once again, Arbaaz Khan said, “It’s the thrill and excitement associated with Mixed Martial Arts League which bring me back to the brand-new season of MTV Super Fight League sport every year. I apart from being associated with this league, I am personally a big fan of Mixed Martial Arts sports.”   

     Known for his musical punch, the UP Nawabs co-owner, Salim said, “I have been following Mixed Martial Arts for a long time now and last year when got to know that India will have its own MMA MTV Super Fight League I was super excited. Being a follower of MMA with MTV Super Fight League I feel more connected to the sport.” Sulaiman added, “Passion for music and Mixed Martial Arts are two things which Salim and I share together very strongly. Last year we had a great experience and looking forward to same fun this time around.”

    MTV Super Fight League is a revolutionary approach to combat and is the first MMA organization to feature female fighters. MTV Super Fight League 2018 promotes gender equality through a fair and unique platform with women having the same influence on the team as men. Going beyond the traditional, MTV Super Fight League 2018 boasts of an international format with a global viewership model, engaging content and effective two hour shows. The league entails a group ‘A’ and ‘B’, consisting of four teams each. Every team has six players—five male fighters and one female—and six back-ups, belonging to six different weight categories. The teams within the group compete with each other in 12 league-level matches.