Category: Sports

  • Peter England is the official ‘Style Partner’ for Chennai Super Kings

    Peter England is the official ‘Style Partner’ for Chennai Super Kings

    MUMBAI: Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).  

    As the team’s official style partner, Peter England will style the CSK players and will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar this year.

     The partnership will also bring to stores, interesting co-branded CSK merchandise for fans who wish to take home a piece of memorabilia of their favourite team. The merchandise will include t-shirts and accessories and will be available at select Peter England exclusive stores.

    Speaking on the partnership, Peter England, Chief Operating Officer, Mr. Manish Singhai, “We are happy to associate once again this year with Chennai Super Kings to celebrate the spirit of cricket and take the brand closer to a larger audience. Our new range reflects the ethos of this partnership and is a celebration of the sport. Besides this, Peter England’s revamped wardrobe for the youth offers an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear”.

    Chennai Super Kings, Chief Executive Officer,  Mr. KS Viswanathan said, “Peter England epitomises the spirit of Chennai Super Kings in the manner it has earned the trust of millions of Indians by consistently delivering quality to grow into a much-loved and one of the largest menswear brands in India.”

  • Tata Mumbai Marathon 2018 raises over Rs 34.36 crores, shattering all previous records

    Tata Mumbai Marathon 2018 raises over Rs 34.36 crores, shattering all previous records

    MUMBAI: The Tata Mumbai Marathon (TMM) is much more than a Marathon, it is a showcase for the ‘Can do… Will Do’ spirit of humanity. The event transcends sport and encourages the ‘Power of the Collective’ to make a difference. The event has ignited a spirit of giving, empowering countless individuals to bond with civil society for the change they want to see in it.

    United Way of Mumbai, the event’s philanthropy partner, continued their commitment towards charity and shattered all previous records raising over Rs. 34.36 crores, an unprecedented achievement.

    With this, the cumulative amount raised by the event in 15 years since its inception in 2004 has breached the Rs 200 crores mark, standing at an impressive Rs. 229.16 crores today. This re-affirms TMM as the single largest sporting platform for philantrophy in India.

    ‘Giving’ through TMM reached a new high as 262 NGOs, 169 Corporates, 266 teams, 231 Young Leaders along with thousands of individual donors and fundraisers came forward to support a host of social causes including Education, Disability, Health Care, Women Empowerment, Children, Animal Welfare & Environment, Livelihood, Social, Civic & Community Development, Art, Elderly, and Gender among others.

    Commenting on the occasion, Jayanti Shukla, Executive Director, United Way Mumbai, said, “”From humble beginnings in 2004, the Mumbai Marathon has grown by leaps and bounds in the charity domain. Each year, our supporters – individuals, corporates and charities – raise the bar and raise incredible amounts of funds, always surpassing past results and setting new benchmarks. This year we have raised Rs. 34.36 crores for 262 charities! Also, we have the contribution of incredible individuals like Mr. Sankara Raman, who has raised Rs.1.32 crores for Amar Seva Sangam, becoming the highest fundraising individual in the history of the Mumbai Marathon. The scale of achievement in philanthropy makes the Tata Mumbai Marathon a unique event; highly anticipated every year. I would like to thank each and every one who has contributed to the Tata Mumbai Marathon 2018. Without their efforts, this achievement would not be possible!”

    “The Tata Group has always believed that the community is core to our existence and we are delighted that the Tata Mumbai Marathon has become such an important annual event to raise awareness and funds about various social causes. Our heartiest congratulations to all those runners who have successfully made an impact by participating in the Tata Mumbai Marathon,” said Harish Bhat, Brand Custodian, Tata Sons.

    Sharing the pride, Vivek B Singh, Joint MD of Procam International said, “We are glad that through Tata Mumbai Marathon we have been able to awaken not only a passion for running in the maximum city but also a spirit of giving – helping us all #BeBetter human beings. It is inspiring to see citizens of this country open up their hearts for a cause and go that extra mile to create a positive impact. We are extremely proud and compliment the exemplary work done by the fund-raisers, in making the philanthropy pillar stronger. Together with the team at United Way, we shall continue to expand the philanthropy base of the event and make it even more appealing”

    The 2018 edition of the event has truly represented the mantra – #BEBETTER. Today NGOs, corporate entities, and individuals are the triumvirates of transformation – continually pushing the envelope for a positive social change. Some highlights of TMM 2018:

    The introduction of a new 10Km race distance via charity added a new dimension to the race garnering the participation of 1100 individuals.

    Growing year-on-year, a remarkable example of fundraising has been the Young Leaders category. This year, 112 Young Leaders below the age of 21 years raised INR 2.01 crores for their respective NGOs. The youngest fundraiser was only 3 years old. Out of this total, 29 Young Leaders are also Change Runners, who have gone beyond the minimum target set in support of their chosen cause.

    The torchbearers of social change are the Change Icons –  Sankara Raman, Ms. Villy Doctor, V.S. Parthasarathy, K. V. S. Manian, Ms. Shanti Ekambaram, Sadashiv S. Rao, and Abhay Jasani who have collectively raised INR 4,99,21,147 for seven NGOs. It is interesting to note – Tamil Nadu’s wheelchair-bound Sankara Raman individually raised INR 1.32 crores for Amar Seva Sangam, highest by any fundraiser in the history of the event!

    For the first time ever, the top six NGOs have raised more than INR 1 crore each – Shrimad Rajchandra Love and Care, Amar Seva Sangam, Isha Vidhya, Cancer Patients Aid Association, K. C. Mahindra Education Trust and Life of Lite Trust collectively raised INR  8,58,40,925

    169 corporates participated in the Tata Mumbai Marathon, fielding 266 teams and raising INR 19.47 crore for 98 NGOs.
    TATA MUMBAI MARATHON – FUND-RAISER WINNERS ACROSS DIFFERENT CATEGORIES

    NGOs

    o   Highest Fundraising NGO: Shrimad Rajchandra Love and Care – INR 3,46,24,875

    o   2nd Highest Fundraising NGO: Amar Seva Sangam – INR 1,43,23,340

    o   3rd Highest Fundraising NGO: Isha Vidhya – INR 1,32,00,314

    o   4th Highest Fundraising NGO: Cancer Patients Aid Association INR 1,20,01,893

    o   5th Light of Life Trust – INR 1,16,90,504

    CORPORATE TEAM

    o   Highest Fundraising Corporate: Kotak Mahindra Bank Ltd.– INR 1,77,53,772

    o   2nd Highest Fundraising Corporate: Godrej & Boyce Mfg. Co. Ltd. – INR 1,32,01,621

    o   3rd Highest Fundraising Corporate: Mahindra and Mahindra Ltd. – INR 72,65,379

    YOUNG LEADERS

    o   Highest Fundraising Young Leader / Change Champion: Siddharth Dutt Roncon –

    INR 25, 25,252

    o   2nd Highest Fundraising Young Leader: Malini Kohli – INR 16,33,350

    CHANGE CHAMPIONS – Individuals committing to raise INR 25 lakhs and up to INR 49.99 lakh

    o   Highest Fundraiser: Manish Kothari – INR 33,02,128

    CHANGE ICONS – Individuals committing to raise INR 50 lakhs or above

    o   Highest Fundraiser: Sankara Raman – INR 1,32,35,002

    o   2nd Highest Fundraiser: Ms. Villy Doctor – INR 73,60,169

    o   TMM Change Icon: V.S. Parthasarathy – INR 72,65,379

    o   TMM Change Icon: K. V. S. Manian – INR 62,21,100

    o   TMM Change Icon: Ms. Shanti Ekambaram – INR 57,19,000

    o   TMM Change Icon: Sadashiv S. Rao – INR 51,20,500

    o   TMM Change Icon: Abhay Jasani – INR 50,00,000

  • PKL franchises retain 21 elite players for season 6

    PKL franchises retain 21 elite players for season 6

    MUMBAI: After five highly successful seasons, the Vivo Pro Kabaddi League (PKL), India’s biggest domestic sporting league, gears up for yet another season of thrilling action, with the announcement of the ‘elite retained players’.

    The league announced the players who would continue their association with their respective franchises for PKL season six starting 19 October 2018. Marking the first milestone for this edition, a total of 21 players from season five were retained by their respective franchises.

    “The league is strongly in favour of team stability and instituting it at a policy level to enable strong team structures,” PKL commissioner Anupam Goswami said. “The player retention framework has been strengthened to encourage continuity and a longer-term association between player and franchise, to the benefit of both.”

    Franchises were encouraged to retain key players of their choice for the upcoming season.

    The teams with the list of players retained are:-

    Bengal Warriors: Surjeet Singh, Maninder Singh
    Bengaluru Bulls: Rohit Kumar
    Dabang Delhi K.C.: Meraj Sheykh
    Gujarat Fortunegiants: Sachin, Sunil Kumar, Mahendra Rajput
    Haryana Steelers: Kuldeep Singh
    Patna Pirates: Pardeep Narwal, Jaideep, Jawahar Dagar, Manish Kumar
    Puneri Paltan: Sandeep Narwal, Rajesh Mondal, More GB, Girish Maruti Ernak
    Tamil Thalaivas: Ajay Thakur, Amit Hooda, C. Arun
    Telugu Titans: Nilesh Salunke, Mohsen Maghsoudloujafari

    “Squad talent, formation and development have always been top priority for us. Interventions like ‘elite player retention’ and the ‘future kabaddi heroes’ programme will go a long way towards ensuring that Vivo PKL season six offers the highest level of talent and competition for India’s own sport,” he concluded.

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    IPL 2018 gets a makeover with Star India

    Star India bags production rights for IPL 2018

  • IPL’s player contracts value 4,284 cr: lnsideSport salary intelligence report

    IPL’s player contracts value 4,284 cr: lnsideSport salary intelligence report

    MUMBAI: Indian Premier League,heading into the 11th successive season, has set many commercial benchmarks.A total of 694 cricketers have been offered professional contracts worth more than 4,2,84 crore ever since the league’s inception  in 2008.

    lnsidesport.co has released the first authentic report with detailed analysis of players’ professional salaries for the 11seasons of the IPL. Various interesting aspects,combinations and permutations of IPL players’ professional contracts are now available on MONEYBALL-the digital salary calculation engine for professional sportspersons.

    The MONEYBALL has released the first detailed report on the IPL players’ professional contracts
    – IPL SALARIES:Magical & MysticalNumbers -in New Delhi today.

    Through MONEYBALL,sports lovers and professionals in the business of sports can have an easy access to all the salary commercials in professional sports.

    The MONEYBALL offers an interesting and intriguing insight into the IPL salary data. A total of
    694 contracted  players till date have earned a consolidated42,84,1581,046. Till date 426
    Indian cricketers have got an aggregate commercial contracts worth3,541,566,981,which amounts to 54.95% of IPL players’ gross salaries.The 268 overseas players have become richer by19,300,014,065 from IPL professional contracts.

    More interesting facts emerge from combination and permutation of the IPL salary data. There are only two cricketers in the 100 crore IPL salary club,and Virat Kohli is not among them. Mahendra Singh Dhoni with a total salary purse of107.84 crores tops the IPL top earners rankings.MumbaiIndians’ Rohit Sharma comes second with101.60 crore. Kohliwith
    922,000,000 is placed fourth behind Gautam Gambhir.

    After the Indians,who have pocketed a total of 2,354 crore by playing in the IPL,Australian cricketers have taken home6,53.8 crore.The MONEYBALL search engine offers numerous combinations and permutations to answer all the probable questions around IPL salaries.

    “Professional Sports structure in the form of leagues and other commercial ventures is growing in the country by the dny and so is the professional players’ salary pool. But there has been no authentic source to provide an insight into the volume of salaries in professional sports.We being in the business of sports and leagues had realised the need to have an intelligence pool

    • for this information.That led to the tabulation of the data for professionalsportsperson’s contractual salaries.The MONEYBALL will map the growth of sports salaries in the Indian eco­ system. I am pleased to announce the launch of the first MONEYBALL chapter with complete salary data for the IPL. We will soon add more features to it and create around it commercial engagement for sports fans,” said Ashish Chadha,Director,lnsideSport.

    Sports enthusiast and professionals can track all the MONEYBALL information at www.insidesport.co/moneyball.

    Click here to access the IPL SALARIES: Magical & Mystical Numbers report.

    MONEYBALL is also in process of collating data to tab professional salaries of professional sports beyond cricket.New data and sports will be introduced gradually to map the growing professionalleagues and their salaries.

  • Star India lines up innovation filled IPL 2018

    Star India lines up innovation filled IPL 2018

    MUMBAI: With the biggest cricketing tournament of the country waiting to commence over the weekend, Star India is lining up a list of new technological additions to make the experience an unforgettable one for viewers as they will witness the action on a new channel after a decade.

    7 April 2018 will see the commencement of Star’s hot new property – Indian Premier League (IPL) season 11 with a set of gee-whiz innovations. It will be a litmus test for Star India which just also snatched away the media rights of BCCI’s home matches from under the nose of deep-pocketed rivals.

    For a tournament that has always generated high ratings, Star will look to milk this opportunity but the challenges are aplenty for every endeavour runs the risk of being compared to its predecessor Sony Entertainment Television which has created benchmark after benchmark for the tournament. So while a whole new IPL-watching experience is upon us, Star’s plans will go a long way in not just taking the legacy forward but also create one of its own.

    Star is initiating a feature called #SelectDugout which will provide analysis, interesting data, expert opinion and in-depth content throughout the season. There’s also the Star India Re.Imagine Creative Awards that will award two best advertisers who will come out with the most innovative campaigns on TV (Star Sports) and digital (Hotstar).

    The broadcast network  has decided to share the feeds of select games with a one hour delay with pubcaster Doordarshan. The aim is simple – it wants more viewers and especially the part of India that is untouched by private channels. Speaking to Indiantelevision.com 21st Century Fox Asia president Uday Shankar said, “It’s good for IPL that new audiences (not subscribing to pay TV) will get to sample it.”

    Till now, the regional viewers were shielded from the IPL since it was only available in Hindi and English. This year, Star is planning to telecast it in six different languages – English, Hindi, Tamil, Telugu, Bengali and Kannada. One of the important data points that triggered the change was that it was losing out on 50 per cent of potential viewership from Tamil Nadu because of the language barrier. Though Star was unable to get a full-fledged Kannada channel up and running in time, it has ensured that viewers don’t miss out on the action. It will broadcast the games on Star Suvarna Plus, the Kannada GEC.

    Along with dedicated language feeds, the network will also have a Super Fan Feed available across cable, DTH and Hotstar. This will be a curated feed for intense fans who want more than just to watch the game. It includes features like data layers about the teams and players during the telecast and multiple camera angle options while viewing. The Super Fan feed is also a monetisation avenue for Star on its video streaming platform Hotstar.

    Star India aims to reach 700 million viewers on TV and digital with IPL 2018 and hopes to get a significantly higher number of advertisers for the tournament. The network also has the advantage of multiple channels and now new language feeds as well a big following via digital on Hotstar. While he refused to divulge details on advertisers and sponsors for the IPL this year, Star India COO Sanjay Gupta was confident that with a six-month-long period of IPL and related content broadcast and technological innovations, more brands than the current 60-70 that advertise on the league will be attracted to the tournament. Star was upping the IPL fever since months before the league was set to begin.

    In 2017, the IPL was seen by 410 million people on TV and another 130 million tuned in on digital (Hotstar).

    This IPL season will be one of the first few leagues in the world, which proposes to use virtual reality (VR) and to bring live action from the stadium to fan homes. Star says that this immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes.

    The IPL is sure to be a game-changer for Star India It is pulling out all stops to give viewers a sticky experience. That should help it in some way to monetise the big bet it has paid for the media rights even better.

    Also read:

    The rise and rise of Uday Shankar the gambler, the decisive risktaker  who does not flinch

    Comment: The rise and rise of Uday Shankar

     

  • Star to share select IPL matches with DD with an hour’s delay

    Star to share select IPL matches with DD with an hour’s delay

    MUMBAI: For the first time in the Indian Premier League’s (IPL) history, one of the biggest cricketing bonanzas in the world will be aired by India’s public broadcaster Doordarshan too. But there’s a catch. Rightful broadcast rights holder Star India and DD have mutually agreed that select matches out of the 60-odd ones to be played this season will get aired on the pubcaster’s channel with an hour’s delay.

    Asked specifically by Indiantelevision.com on the sidelines of an event here on Thursday, Star India chairman and CEO Uday Shankar said, “We will share with DD some highlights and one match every Sunday, apart from select other ones. It’s good for IPL that new audiences (not subscribing to pay TV) will get to sample it.”

    According to Shankar, who’s riding a wave of cricket broadcast rights and other successes, Star India will share with DD select matches of the 11th edition of the IPL in 2018 that the pubcaster will air with a delay of 60 minutes. What does it mean? If an IPL match starts at 8 pm, for instance, DD will start airing it 9 pm onwards.

    Asked as to why Star, which won the IPL global broadcast rights last year for a period of five years, is willing to share matches with the pubcaster that can probably have advertising revenue implications, Shankar said, “Its more in the nature of providing sampling opportunities to people who don’t have access to pay TV. It’s a mutual agreement [and] if we were not comfortable, we wouldn’t have shared the delayed feed also.”

    Though Prasar Bharati CEO Shashi Shekhar Vempati and Minister of Information and Broadcasting Smriti Irani tweeted about the IPL matches to be aired on DD sometime early evening Thursday quoting a media report, Prasar Bharati’s Twitter handle later expanded on the actual deal to say, “To bring Vivo IPL 2018 to a wider audience, Star TV has agreed to share with Prasar Bharati select matches on a one hour deferred live basis with 50-50 revenue sharing.”

    Indiantelevision.com also learns from industry and government sources that the as per the Star-Prasar Bharati deal, the matches to be aired on DD will also include the opener, the play-offs and the final. The 2018 edition of the cash-rich league will feature 12 matches that will be played at 4 pm and 48 matches that will start at 8 pm. According to details available, the matches will be played at nine venues over 51 days starting 7 April 2018.

    Though Star was not forthcoming on the issue, Indiantelevision.com also learns from industry sources that DD will do the ad-sales and marketing of the matches to be aired on pubcaster’s TV channel and share the revenue with the rights holder in the ratio of 50:50. Star, while quoting government norms on mandatory sharing of sporting events with DD, earlier had pushed for a revenue share in the ratio of 75:25 in its favour.

    For several months, officials of the MIB and Prasar Bharati and executives of Star India were locked in a series of hard bargaining over the finer details of match sharing with the pubcaster. Even as the finer points of sharing were being negotiated, the Indian cricket board wrote a letter to the MIB two days back expressing concerns over various government nods not forthcoming needed to telecast IPL matches live. The MIB has given its nod for temporary live uplinking of the IPL’s 11th edition, whose inaugural ceremony will be held on 6 April 2018.

    In September last year, Star India had won the global television and digital rights to IPL for the next five seasons for approximately $ 2.5 billion or Rs 16,347.50 crore. Until 2017, Sony Pictures Networks India had held the television broadcasting rights of IPL for 10 years (since 2008).

    Also Read :

    Star India beats Sony, Jio to win media rights for BCCI’s home matches

    IPL 2018 gets a makeover with Star India

    Comment: Does Star stand to gain or lose by sharing IPL with DD?

    Star’s Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

  • Winning bid nets BCCI Rs 6138.70 crore for home rights

    Winning bid nets BCCI Rs 6138.70 crore for home rights

    MUMBAI: The battle for the Board of Control for Cricket in India’s (BCCI) home media rights has finally ended with the e-auction coming to a close after a three-way fight between Star India, Sony Pictures Network and Reliance JIO for the past two and half days. The bidding value has reached Rs 6138.10 crore. The BCCI will announce the winner of the rights at 5 pm today.

    The penultimate bid at the auction was Rs 6,111.70 crore. The first bid on day three was recorded at Rs 6,085.30 crore. Within minutes, the bid bar was raised by another Rs 26.4 crore.

  • Star India beats Sony, Jio to win media rights for BCCI’s home matches

    Star India beats Sony, Jio to win media rights for BCCI’s home matches

    MUMBAI: You never know who  the winner is till the last ball is bowled in an India-Pakistan match. Since this morning most media were reporting that Star India was out of the race to pocket the media rights to the  Board of Control for Cricket in India’s (BCCI’s) home cricket featuring the Indian team. And that it was a two horse race between Jio and Sony Pictures Networks India.

    But the Uday Shankar-headed network  came out of nowhere in a  rapid sprint to the finishing line and breasted the tape to emerge the winner of BCCI’s  worldwide media rights sweepstakes. It thus strengthened its hold on television and digital rights to cricket in India, by coughing up a staggering Rs 6138.70 crore for the 2018-23 window.

    The broadcaster now holds the two most valuable broadcast rights in cricket, having bought the IPL global media rights for Rs 16,347.50 crore in September 2017 for 2018 to 2022.

    The battle for the BCCI home media rights finally ended today with the e-auction coming to a close after a three-way fight between Star India, Sony Pictures Network and Reliance JIO for the past two and half days. The BCCI will formally announce the winner of the rights at 5 pm today.

    The penultimate bid at the auction was Rs 6,111.70 crore. The first bid on day three was recorded at Rs 6,085.30 crore. Within minutes, the bid bar was raised by another Rs 26.4 crore.

  • 93.5 RED FM bats a sixer with SunRisers Hyderabad this VIVO IPL 2018

    93.5 RED FM bats a sixer with SunRisers Hyderabad this VIVO IPL 2018

    MUMBAI: With the onset of IPL’s 11th season, 93.5 RED FM, one of the leading private radio network announced its association with SunRisers Hyderabad (SRH) for the sixth consecutive year. Cricket being a religion in India and with the onset of the biggest cricketing extravaganza, RED FM as principle sponsors to SRH aims to bring fans closer to the orange army with exciting initiatives giving the best cricketing experiences to its fans. RED FM will not only be heard on-air but also be seen on field celebrating the spirit of the sport with the SRH team. The station plans to initiate a unique & engaging 360-degree experience around the association.

    As a part of this association RED FM, will create contests, meet & greets, give away tickets to the SRH matches  and do exciting content for both radio and digital with the SRH team. RED FM listeners can also catch interesting team footage and behind the scene action on the RED FM app as well as also on all the RED FM social handles.

    Speaking about the standing association announcement, RED FM, COO, Nisha Narayanan said, “At RED FM, sports is an important strategic pillar and it is our constant endeavour to associate with leading sporting events and players. We are extremely excited to associate SunRisers Hyderabad for the sixth time in a row. We are infact the only media brand across the country to be on the jersey of any IPL team and infact we have the most premium jersey position. i.e. the Front Chest. Cricket is no doubt a religion in India and the team’s motto ‘Rise Up To Every Challenge’ goes with our brand’s persona. On behalf of RED’s entire family, we wish SunRisers Hyderabad a scintillating season ahead.”

    Indian Premier League (IPL), the world’s most prestigious Twenty20 tournament, is back again with its 11th edition. The IPL 2018 will begin on April 7, 2018, at the Wankhede Stadium in Mumbai. A total of 60 matches will be played at nine venues across 51 days.

  • BCCI rights: Day 2 top bid ends at Rs 6032.50 crore

    BCCI rights: Day 2 top bid ends at Rs 6032.50 crore

    MUMBAI: The bid for the Board of Control for Cricket in India’s (BCCI) home matches has reached a whopping Rs 6,032.50 crore at the end of the e-auction process on day two according to India Sports TV’s twitter handle.

    The e-auction process will resume at 11 am on Thursday.

    The last bid on day two stood at Rs 6,032.50 crore for the consolidated rights–amounting to a per match value of Rs 59.14 crore. The figure has already bettered the Indian Premier League’s per match record value of Rs 55 crore.

    On Wednesday, the bids that were made public stood at Rs 4517.25 crore, Rs 4565.20 crore, Rs 5488.30 crore, Rs 5748 crore, Rs 6001 crore, Rs 6003.09 crore and Rs 6032.50 crore.

    And so the bidding for the 102-game BCCI FTP for five years (2018-2023) continues. There is a feeling within the BCCI that the final bid may touch the magic number of Rs 6,500 crore for the consolidated rights. 

    Bids for BCCI’s home rights close in on Rs 6000 crore

    As the bidding for the media rights for the Board of Control for Cricket in India’s (BCCI) home matches intensifies, the bid price has breached the Rs 5000 crore mark. According to Insidesport.co, the latest bid (in the round that concluded at 3:40 pm) was at Rs 5748 crore, translating into an astronomical Rs 56.3 crore per match. For the 2012-18 cycle, Star India paid the BCCI Rs 3851 crore or Rs 43 crore per match.

    Three companies – Star India, Sony Pictures Network India (SPN) and Reliance Jio—are currently in the middle of an intense bidding war for the rights, which include 102 international matches across 190 days in the 2018-23 cycle. The bidding started on April 3 and was carried forward to the next day when no successful outcome was reached on the first day of the e-auction.

    Three categories of rights have been put on sale by the BCCI–global television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights comprising worldwide TV and digital rights (GCR). As was the case with the Indian Premier League, if the global consolidated bid exceeds the sum of the GTVRD and ID, then that bid wins. If not, the individual bids–India television, global digital and India digital rights—will be deemed winners.

    The base price for the 2018-19 season for the GTVRD is Rs 35 crore, Rs 8 crore for ID and Rs 43 crore for the global consolidated rights. For the 2019-2023 tenure, the base price for GTVRD is Rs 33 crore, for ID is Rs 7 crore and Rs 40 crore for GCR.

    Also Read:

    Bidding takes BCCI home matches’ media rights to a new high

    BCCI strengthens IPL ACU, appoints Ajit Singh as head