ITV

Category: Sports

  • Nippon Paint signs as associate sponsor for first two seasons of Pro Volleyball League

    Nippon Paint signs as associate sponsor for first two seasons of Pro Volleyball League

    MUMBAI: Nippon Paint (India) Private Limited Asia’s leading paint manufacturer has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League. India’s newest franchise-based sporting league is an initiative of Baseline Ventures and the Volleyball Federation of India, and is set to begin on 2nd February 2019 with participation from some of the biggest international and national volleyball stars. Nippon Paint is no stranger to Indian sports as they are already the official sponsors of IPL champions Chennai Super Kings and also the current ISL Champions Chennaiyan FC in multi-year deals.

    Explaining their dive into volleyball, Mr. S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented, “Volleyball enjoys great popularity across all cities, small towns and villages of India. A professional league for it couldn’t have happened at a better time. We believe that our association with Pro Volleyball will give us a chance to support the sport in the years to come, and in turn, gain substantial traction for our global brand.”

    Delighted with the association, Tuhin Mishra, MD and co-founder of Baseline Ventures said, “We are pleased to announce our association with Nippon Paint as sponsors for the Pro Volleyball League. The coming on board of Nippon Paint only testifies the belief of brands in Pro Volleyball League and the future of the sport in India. The League promises to be a smashing success, and will deliver brands unparalleled reach and engagement across geographies and demographics across the length and breadth of the nation."

    The inaugural edition of the league will start with six franchises from six Indian cities. The Ahmedabad-based team, called Ahmedabad Defenders is owned by Bonhomie Sports Event Mgmt. Ltd. Kerala's Calicut Heroes is owned by Beacon Sports, and Chennai Spartans is owned by Chennai Spartans Pvt. Ltd. U Mumba Volley is owned by U Sports, who also own a Kabaddi league team. While Black Hawks Hyderabad is owned by Agile Entertainment Pvt. Ltd., Thomas Muthoot owns the Kochi franchise, the Kochi Blue Spikers.

    Pro Volleyball League’s first season will be held in two volleyball hotbeds of India i.e. Kochi (Rajiv Gandhi Indoor Stadium) and Chennai (Jawaharlal Nehru Indoor Stadium). Each of the six teams will have 12 players including two foreign players and two Indian U-21 players. The league will be played over a total of 18 matches, with each team playing each other once in a round-robin format, with the top four teams qualifying for the semi-finals. All the matches will be broadcast live on Sony Six and Sony Ten 3, and can also be streamed live on the Sony LIV app.

  • MIB extends feedback deadline date on mandatory sports feed sharing norms till 15 Jan

    MIB extends feedback deadline date on mandatory sports feed sharing norms till 15 Jan

    MUMBAI: Ministry of Information and Broadcasting (MIB) has extended the deadline to give feedback on the draft sports broadcasting signals (Mandatory Sharing with Prasar Bharti) (Amendment) Bill, 2018 till 15 January 2019. The earlier deadline was 31 December 2018.

    In an earlier notification dated 17 October, it said that feedback must be given within a month to enable telecast of “Sporting events of national importance’ on mandatory channels of Doordarshan via cable/DTH/ IPTV operators.

    As per provisions of the Sports Act, the live feed received by Prasar Bharati from the content rights owners or holders is only for the purpose of re-transmission of the said signals on Doordarshan’s own terrestrial and DTH network (DD FreeDish) and not for cable operators or other distribution networks. The ad sales is also done by private companies after taking the pubcaster into confidence with the additional ad revenue shared between the rights holding TV channel and DD.

    Viewers, who do not have DD FreeDish [pubcaster Doordarshan’s FTA DTH platform] or Doordarshan’s terrestrial network, are either unable to watch these sporting events of national importance or are compelled to watch these sporting events on highly priced sports channels.

    Additonally, private DTH platforms and MSOs/LCOs were barred from showing DD's non-terrestrial channels that re-transmitted the shared feeds, after the August 2017 Supreme Court ruling, for the duration of that particular event and it was stressed upon also by Prasar Bharati fearing adverse reaction from the apex court.

    The extension notice reads: “Reference this Ministry’s earlier notice dated 17.10.2018 seeking feedback / comments on Draft Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharti) (Amendment) Bill, 2018 and the notice dated 09.11.2018 to extend the deadline upto 31.12.2018 for receiving feedback/comments from General Public/Stakeholders on the said draft Bill, 2018. It is informed that the deadline for receiving feedback/comments from General Public/Stakeholders on the said draft Bill, 2018 to enable telecast of ‘Sporting events of National importance’ on mandatory channels of Doordashan via Cable / DTH / IPTV Operators has been further extended by this Ministry till 15.01.2019.”

  • Hinduja Group announces its foray into Sports Leagues

    Hinduja Group announces its foray into Sports Leagues

    MUMBAI: Hinduja Group’s ONEOTT iNTERTAINMENT LTD and IN ENTERTAINMENT INDIA LTD are now the proud owners of the ‘Mumbai Ninjas’ – the Mumbai Franchise in the Ultimate Karate League (UKL). Mumbai Ninjas are one of the six teams that shall feature in the first season of the UKL Ultimate Karate League starting on 11th January 2019.

    Speaking on the occasion, Mr. Yugal Kishore Sharma, CEO of Hinduja Group’s ONEOTT iNTERTAINMENT LTD and IN ENTERTAINMENT INDIA LTD said, “Not only the technical rules, the business model of UKL too is unique that guarantees a very sound eco-system for Team Owners. It is probably the only Professional Sports League in India that is setting out for 3 Seasons in its inaugural year”

    Along with Mumbai Ninjas, the other teams that shall feature in the first season of UKL are Bengaluru Kings, Chandigarh Fighters, Delhi Bravehearts, Kolkata Radicals and Ranchi Rebels. The debut match is all set to take place at Bengaluru’s Koramangala Indoor Stadium followed by its final leg at Talkatora Indoor Stadium, New Delhi.

    With world champions and renowned national players, the UKL Ultimate Karate League will feature matches that are entertaining and action packed – appealing to all Sports fans in India and across the world. UKL has signed World Champions as Marquee Players in each Team. Legendary Masters Sensei Ilija Jorga and Sensei Vladimir Jorga will be present during the entire Season.

    Mr. Yugal Sharma also added, “Mumbai Ninjas Team has the World’s Best Fighter Mr. Calin Marincas from Romania as its Marquee Player. Calin has 6 World Championship Titles under his belly.”

    Karate was not a spectator sport till the Research & Development works of Sensei Rajeev Sinha resulted in creation of unique technical rules that are specifically structured from televisions’ perspective. Fan-engagement is maximized and the new rules bring in thrilling action as never seen before in a real-time team matches.

    “The main purpose of establishing UKL was to trigger an aspirational connect amongst the existing and future Karate practitioners. It is noteworthy that there are over 190 million practitioners of Karate around the world who pay to learn and compete. However, the current amateur format does not provide platform for trainees to dream of becoming Ronaldos, Dhonis or Tendulkars of Karate as the rules of amateur competitions are too boring for general spectators. With UKL in place, we expect steep rise in its following in India”, said Sensei Rajeev Sinha, Chairman of IPKC.

    UKL has opted for episodic telecast in India, Nepal, Bhutan, Bangladesh, Maldives and Sri Lanka over Discovery Channel’s DSPORT. “We preferred episodic telecasts on Sundays Prime Time for 18-weeks and repeat telecast on weekdays, totaling 36 days over 5 months of visibility over television” said Sensei Rajeev Sinha.

    UKL has tied-up with Czech Republic based QuickMedia to broadcast UKL content to rest of the world over its OTT platform.

    Additionally, UKL has carved out unique Women Empowerment Program #NoMoreMeToo. “The whole world was recently engulfed in #MeToo wave. But that is merely a 'problem statement’ and not a solution. We have revived our women empowerment project ‘Be-Your-Own-Weapon’ with #NoMoreMeToo”, added Sensei Sinha.

  • Taapsee, Pune7Aces go pink in support of breast cancer

    Taapsee, Pune7Aces go pink in support of breast cancer

    Pune: The Pune7Aces team, led by their owner and Bollywood star Taapsee Pannu, today pledged their support for breast cancer, which has emerged as one of the most rampant and widespread form, and the entire team wore pink jersey during their match against Mumbai Rockets at the Balewadi Indoor Stadium here on Saturday.

    Earlier in the day, Taapsee and her team went to the Prashanti Cancer Care Cantre, an NGO that treats breast cancer patients, and met many survivors and everyone admitted there. She also asked them to support the team as they look to win the PBL title in their debut year. A huge contingent of young and old associated with the NGO and many survivors later came to the stadium to show their support to the team. In fact, they were the noiseiest in the stands too.

    Taapsee, who raised a sensitive issue through her critically acclaimed and widely accepted movie Pink, said: "I always wanted to do something for this cause and this is just a small step in that direction. I am so overwhelmed with emotions meeting them here today and I salute their strength of character. May God give every women such strength to bear the pain and win over it."

  • Star Sports to telecast AFC Asian Cup UAE 2019 in six languages

    Star Sports to telecast AFC Asian Cup UAE 2019 in six languages

    MUMBAI: The year 2019 kicks-off in style for all the football fans in India as Team India – Blue Tigers gear up to battle for supremacy in Asia’s most prized football tournament – AFC Asian Cup. To add to the fans’ excitement, Star Sports, the official broadcaster of AFC Asian Cup UAE 2019 will telecast all the India games in English, Hindi, Tamil, Bengali, Kannada and Malayalam to ensure fans get an opportunity to cheer for their team in their preferred language. This will be the first time Team India – Blue Tigers’ participation in a major international tournament will be telecast in six languages.

    Keeping fans at the heart of the experience, Star Sports’ broadcast of the AFC Asian Cup UAE 2019 will include an immersive, 360-degree coverage of the Blue Tigers. The broadcast offers fans the best of football action on and off the field, extensive commentary from football experts across languages and special programming for the Blue Pilgrims.

    Star Sports broadcast of AFC Asian Cup UAE 2019 will include previews, reviews and extensive analysis of all the games played throughout the tournament. These insights will be shared by some of the best football experts in the world, both from the venue as well as from specially designed in-house studios for the tournament. Legendary football commentator John Helm will be accompanied by Paul Masefield for commentary from the venue. These experts will be joined by India’s AFC Asian Cup 2011 squad members Renedy Singh and Mehrajuddin Wadoo as they share their expert opinions during the English broadcast from the in-house studios.

    The first ever broadcast of a major football tournament involving India in six languages will also include a host of language experts lending their voice for the broadcast involving all India games. Raman Vijayan in Tamil, Jo Paul Ancheri in Malayalam, and Debjit Ghosh & Rajat Ghosh Dastidar in Bengali along with NS Manju (Kannada) who represented India in AFC Asian Cup 2011 will be a part of the Star Sports broadcast plans for AFC Asian Cup UAE 2019.

    The Indian national football team has seen a massive growth in support on the back of some strong performances at the international stage, which saw India breaking into the top 100 in FIFA rankings and hosting major international tournaments such as the FIFA U-17 World Cup India 2017, Hero Intercontinental Cup and other international games.

    Blue Tigers will look to overcome challenges from hosts UAE, Bahrain and Thailand in the group stage in order to advance to the Round of 16 – a feat they have achieved only once in the history of the tournament in 1964, when the team ended as the runners up of the tournament.

    Star Sports will telecast all the games from the tournament LIVE on Star Sports 3, with LIVE telecast of India games in six languages across Star Sports network and Hotstar.

    India are grouped with hosts UAE, Thailand and Bahrain in Group A. Team India will play their first game against Thailand on Sunday, January 06, 2019.

  • NBA to hold 2 pre-season games in India next year

    NBA to hold 2 pre-season games in India next year

    MUMBAI: USA’s National Basketball Association (NBA) announced that two pre-season games will be played in India in October 2019 which makes it the first North American sports league to make its foray into the country.

    The two pre-season games will be played by Indiana Pacers and Sacramento Kings on 4 and 5 October 2019 at the NSCI Dome in Worli, Mumbai.

    NBA India MD Yannick Colaco said, “Last season of NBA was watched by 120 million viewers. More than 350 live NBA games are available each season on Sony Pictures Network’s sports cluster, including 78 games with Hindi commentary. NBA merchandise in India is widely available like never before, there are 700 retail stores across the country. Our long standing partnership with Reliance Foundation continues to positively impact millions of boys and girls. We launched our first global NBA school in Mumbai in April 2017 and we now have 27 active NBA basketball schools in nine cities across India.”

    Sony is the official broadcaster of NBA in India till 2020 as the extended deal between both is of 5 years that got renewed in 2015.

    NBA deputy commissioner Mark Tatum said, “Being the financial, media and entertainment capital of India we have decided to keep it in Mumbai. In order to fans consuming the product they need to start young and need to play the game of basketball.”

    “I think fans pay for great consumer experience, we see that in cricket. The growth in viewership has been exponentially well. Seven years ago we have 5 million viewers and last season we had 120 million viewers. For us, the time is right because we have invested in grassroot development and facilitating infrastructure,” Colaco added.

    The NBA India Games 2019 will be produced by BookMyShow and AEG and supported by a roster of marketing and merchandising partners.

    NBA commissioner Adam Silver said, “Our inaugural NBA India games will help further tap the enormous basketball potential in a country with a thriving sports culture and a growing, young and engaged population. We thank the Kings and Pacers organisations for participating in this historic event.”

    The youth development initiatives in India, including the Reliance Foundation Jr. NBA program that has reached more than 10 million youth from 10,000 schools and trained more than 10,000 physical education instructors nationwide since its launch in 2013.

    The ongoing 2018-19 season also includes five consecutive Sunday games from 10 March to 7 April that will air in primetime in India, marking the second straight year that five games will be televised in primetime.

  • Sony Pictures Networks India delivers on its commitment of ‘Ek India Happywala’

    Sony Pictures Networks India delivers on its commitment of ‘Ek India Happywala’

    MUMBAI: Sony Pictures  Networks India (SPN) has accelerated its focus  towards creating a positive social impact  in the ecosystem by building on its three-pillar framework; empowerment, education and environment. The organization believes that these 3 pillars allow for maximum  impact  on the lives of those it touches, by helping build a sustainable way of life.

    SPN through its umbrella CSR campaign, 'Ek India Happywala' attempts to maintain  a common thread of purpose underlying business verticals  and brands within the network.

    Comments:

    N.P. Singh, MD & CEO, Sony Pictures Networks India:

    "Sony Pictures Networks  India is a purpose driven company. It is our constant  endeavor  to contribute  to India's development and  sustainability agenda.  In the current  fiscal we chose initiatives which empowered people by educating  and skilling them or by creating conducive and sustainable environments."

    "I feel privileged to be a part of SPN's commitment  towards social impact. Over the next few years, we will drive our CSR agenda with more dedication and passion, aiming to continue the momentum  of bringing about a lasting change for a better and happier India."

    Projects:

    SPN has undertaken the following CSR initiatives under the three pillars, empowerment, education and environment in the current fiscal:

    Empowerment:
    1.        India Vision Foundation – 'The Dhun Project' – Music training  to prison  inmates  to enable them to earn a living after their prison term is over
    2.   Cricket Association for the Blind Maharashtra – Supporting the association to organize tournaments, trainings, learning sessions  for the blind  cricketers of Maharashtra  including women and children
    3.   National Inclusion Cup- Social Development through Football by empowering youth from underserved communities in association with Krida Vikas Sanstha (Slum Soccer)
    4.   Go Sports – Supporting Para Champions, Rahul Dravid  Mentorship and  Abhinav  Bindra
    Targeting Performance Program for improving standard  of sports in India
    5.   Lakshya Institute – Supporting budding athletes  from economically weaker backgrounds in their sporting journey  to reach international levels

    Education:
    1.    India Vision Foundation- Residential school  support to children of prison inmates
    2.   Nanhi  Kali  –  Providing  academic  and   material   support to  girls  from  underprivileged communities in association with the KC Mahindra Trust
    3.   Save The Children- Improving the quality of education in schools by building a child friendly
    environment using  toons  from  the  Sony  YAY! Channel under  YAY! Vidya  program  in association with Save the Children
    4.   Salaam Baalak Trust- Providing support in education, nutrition, health care and vocational
    training to street children
    5.   Connected Technologies -Improving quality of education in Marathi medium BMC schools by use of enabling technology to create "smart" classrooms

    Environment:
    1.    Naandi Foundation-  Providing safe drinking water  in villages  in Maharashtra by building
    Community Water Centers  at identified locations
    2.   LEAD India and Connected Technologies- Water Conservation workshops in schools in association with Sony YAY! and LEAD India and Connected Technologies

    With an aim to empower the youth and pave the path for a better  future of the prison inmates,SPN celebrated the fifth anniversary of its music channel, Sony MIX, by launching 'The Dhun Project' in partnership with  India  Vision  Foundation. This  facilitated the  opening of music  training  centers across  five  large  prisons  in India  (Gurugram,  Kasna, Dasna, Rotak  and  Ambala). This  initiative enabled over  500  prisoners to discover their talent  and hone their  music skills. Falling  under  the
    'empowerment' pillar  of  SPNI's CSR programme, the  network stressed  on  using  the  powerful
    medium of music for rehabilitation of inmates, preparing them  for a successful  reintegration into society.

    To sustain the momentum of its CSR agenda  based  on sports, SPN partnered with Slum Soccer and sponsored the National Inclusion Cup (NIC). Through SPN's constant support,the slum soccer teams  were  given  top-notch training  while  the tournament garnered accolades reaching out to over  500  athletes. SPN also associated with the Cricket  Association for the Blind of Maharashtra to empower this differently-abled section  of the society. This association helped in catalyzing the cricketing prospects of 1000  young  participants. SPN has supported 45 Para Champions and 117 athletes in their training and nutritional needs  through its partnerships with Lakshya Institute and Go-Sports Foundation.

    Under  its 'environment' pillar, SPN partnered with  The Naandi  Foundation to address  the  rising concern of potable drinking water  by  providing cost-efficient water  purification services  to the villagers. Through  this alliance, Sony Pictures  Networks India  is setting  up 30  community water centers across the  state of Maharashtra in Mumbai, Pune, Thane, Kolhapur, Solapur  and Sangli. This project will strive to ensure each community water center is built using established and proven technologies,which are best suited to local water treatment in each of its geography of operations. The network has also initiated water conservation projects in various  schools across Delhi, Uttar Pradesh, Gujarat, West Bengal  and  Maharashtra in partnership with  Lead  India  and Connected Technologies, using children's favourite toons from its kid's channel Sony YAY!

  • Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

    Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

    Mumbai: The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country. 

    VIVO IPL 2019 Player Auction will be held in Jaipur on Tuesday, December 18, 2018. The live coverage of the auction will be preceded by a 60-minute special pre-show starting 2.30 pm onwards. 

    The broadcast of the 12th edition of the VIVO IPL Player Auction on Star Sports will include live expert reactions, analysis and a special spotlight on all the leading developments throughout the day featuring some of the best cricket experts such as Gautam Gambhir, David Hussey, Dean Jones, Kiran More, etc.

    Besides the robust programming, Star Sports launched the second edition of the hugely popular VIVO IPL Election Se Selection as a lead up to the VIVO IPL 2019 Player Auction.  VIVO IPL Election Se Selection offers fans an opportunity to vote for their favourite player they wish see playing in their favourite VIVO IPL team. The largely popular campaign has received massive response so far with more than 3.1 million fans voting on the official portal  vivoiplelection.hotstar.com.

    Fans can vote for their player till midnight December 17, 2018 team in three easy steps by logging on to vivoiplelection.hotstar.com

    • Select your favourite team
    • Choose your player
    • Complete the voting process  

    Yuvraj Singh and Brendon McCullum are the most voted players overall so far: 

    Whereas, Chennai Super Kings, Delhi Capitals and Kings XI Punjab fans have voted the most: 

    VIVO IPL 2019 Player Auction received an overwhelming response from fans and was viewed by a 46.5 million people across the Star Sports network.

     List of experts:

    Hindi: Gautam Gambhir Kiran More and RP Singh

    Select Dugout (English): Dean Jones, Anil Kumble and David Hussey

    Tamil: Hemang Badani, S Badrinath, L Siva, Muthuraman R and RK

    Telugu: C Venkatesh, Kalyan Krishna, Vindhya Vishaka and Venugopal Rao

    Anchors: Mayanti Langer, Jatin Sapru and Arjun Pandit

  • Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

    Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

    MUMBAI: In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment, it has launched the Star Value Pack in 7 languages. Offering unparalleled quality content for everybody in the family, the Star Value Pack has the most compelling channels across Entertainment, Movies, Education and the very best in Sports. Viewers get an incredible line-up of sports properties such as Vivo IPL, ICC Cricket World Cup, BCCI tournaments, Vivo Pro Kabaddi League, Hero Indian Super League and more at unbelievably affordable prices. This initiative is in line with the New Tariff Regime beginning December 29th, 2018 empowering consumers to pay only for what they choose. 

    Says Mr. Sanjay Gupta, Managing Director- Star India said “We believe Entertainment and Sports play a critical role in shaping the nation. By including Sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country. The Star Value Pack offers viewers the very best from our wide canvas of content across general entertainment, movies, sports and knowledge at unbelievably affordable rates. We have been entertaining, inspiring and serving millions of viewers across India for close to 25 years now, and are delighted to empower the consumer further with even greater choice and value.”

    Star Network’s consumer awareness campaign  

    Star Indiahas unleashed a nation-wide multi-media, multi-starrer campaign to bring the idea of how unbelievably affordable the Star Value Pack offerings is. Mega stars like Aamir Khan,Mohanlal, Kamal Hassan, Nagarjuna, MS Dhoni, Bengali movie star Dev, Kannada film star DarshanThoogudeep, Swapnil Joshiand more are spreading the message to educate the consumers across the nation. They will be joined by prominent Star Network television faces like DivyankaTripathi, Gautam Rode, Sharad Malhotra, Bhumika Gurung, Sushant Singh and more.

    Thinking of ways to offer even greater choice & entertainment for viewer, Star India, in addition to the Star Value Pack,is giving consumers the choice to select the Star Premium Pack that includes the Star Value Pack content as well as the best of international entertainment, movies, lifestyle and marquee sporting events such as Premier League, Grand Slam events and Formula 1. Available in seven languages, the Star Premium Pack caters to the requirements of the discerning viewer.

    With over 60 channels in eight languages across entertainment, movies, sports and knowledgeStar India provides a wholesome offering. Star’s a-la-carte offering allows consumers to subscribe to only what they want to watch. Bouquet offerings are crafted for different language-regional preferences to provide wholesome experience with the best mix of channels. For more information on the Star pack log on to www.startv.com

  • Star Sports’ new campaign for Khelo India Youth Games – #5MinuteAur aims to inspire India to come out and play!

    Star Sports’ new campaign for Khelo India Youth Games – #5MinuteAur aims to inspire India to come out and play!

    MUMBAI: Star Sports has unveiled a new campaign for the Khelo India Youth Games which is scheduled to begin from January 09, 2019 in Pune, Maharashtra. The film captures the essence of five minutes or #5MinuteAur, which has a strong call to action. Taking the Khelo India movement forward, champions Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra, Rahul Chaudhari along with Minister of Youth Affairs and Sports, Olympics silver medal winner Col. Rajyavardhan Singh Rathore will bring out the joy of playing through the TVC.

    The #5MinuteAur campaign created this year has a simple insight, we are all born with an inherent instinct to play, kids and adults alike. Portraying this five-minute agreement between a mother and a child, #5MinuteAur highlights the joy of playing and aims to encourage everyone to play a little bit longer. Establishing the message that sports builds and defines our personalities, the more we play the better we get. The manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.

    In its inaugural edition, Khelo India had a strong message “Kheloge Kudoge Banoge lajawaab” encouraging more kids to play every day, it was an effort towards changing an age-old belief. Building on the core of this message through the #5MinuteAur campaign, Star Sports urges India to encourage kids to play for those extra 5 minutes.

    Conceptualised to revive the sports culture in India at grass-root level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under– 21 age categories.

    Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune from 9th to 20th January 2019, Khelo India Youth Games, Maharashtra 2019 will see over 10,000 participants from 29 states and 7 Union Territories. The games will bring to life by over 9000 athletes, 1800 Technical Officials, 1000 volunteers and 1000 personnel working behind the scenes.