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Category: Sports

  • Star Sports launches #BabySitting campaign ahead of the Australia’s Tour of India

    Star Sports launches #BabySitting campaign ahead of the Australia’s Tour of India

    MUMBAI: Aptly setting the tone for a sensational ‘Summer of Cricket’ ahead, Star Sports, India has rolled out a TVC for the upcoming Paytm India v Australia ODI and T20 series. The highly anticipated five-match ODI and two T20 international matches starting February 24 will bring together two of crickets’ fiercest rivals pitted against each other. The film has been conceptualised by Taproot Dentsu.

    The on-ground banter in the recently concluded series between the two nations was lively and research conducted by Star Sports showed that it was spontaneously associated with the series. Riding on this banter, Taproot Dentsu has created two entertaining, topical films for the series with Virender Sehwag being the lead character talking about the campaign #BabySitting- Issbaar Kohli and team Australians ki babysitting karne ke liye hain taiyyar. A cheeky take on Tim Paine’s remark to Pant, these films play up the babysitting theme to pitch one team against the other.

    Star Sports CEO Gautam Thakar said, “The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series. This series kicks off a “summer of cricket” on Star Sports including the VIVO IPL and the ICC World Cup. We are even more excited this year as we will now telecast this on our dedicated sports channels in Tamil, Telugu, and Kannada for our regional viewers apart from our existing English and Hindi feeds.”

    Speaking about the campaign, Taproot Dentsu CCO Santosh Padhi said, “Cricket banter gets a lot of attention in popular media and Paine’s remark has provided grist to our creative mill. The Aussies are good sports and we’ve used their dig against them, to set up a face-off between the two teams. A cheeky personality like Sehwag was an easy choice as the celebrity face for this campaign.”

    Campaign Links:

    YouTube:https://youtu.be/XD9EcP296_c

    Facebook: https://www.facebook.com/starsportsindia/videos/318741902104188/

    Twitter:https://twitter.com/StarSportsIndia/status/1094502571044204550

    Kohli led Team India will clash against the Aussies in the first ODI on February 24 in Visakhapatnam. With both teams working to finalise their core playing group in the run-up to the ICC Cricket World Cup 2019, this series plays an important role for both teams to identify their favourable playing XI.

    Star Sports will telecast the series LIVE in 5 languages – English, Hindi, Kannada, Tamil and Telugu and on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1 Tamil and Star Sports 1 Telugu.

    Cricket fans can enjoy the action in their preferred language with detailed analytical commentary including the usage of graphics and augmented reality (AR) on the Select Dugout which will be available on Star Sports Select 1/HD for all the T20Is.

  • DSPORT to Telecast Pakistan Super League (PSL) in India

    DSPORT to Telecast Pakistan Super League (PSL) in India

    MUMBAI: DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the fourth season of the Pakistan Super League (PSL) 2019 in India this year. The Pakistan Super League is a franchise based Twenty20 cricket league, which was established by the Pakistan Cricket Board (PCB) in 2015. The Pakistan Super League was the second most watched T20 league in India last year.

    This year the tournament will feature some of the greatest T20 stars from International cricket viz; South African AB Devilliers, Wayne Parnell; Caribbean stars Keiron Pollard, Sunil Narine, Darren Sammy and Andre Russel; Kiwi cricketers Cory Anderson and Luke Ronchi alongwith Pakistani Superstars Shahid Afridi, Faqar Zaman, Mohammad Amir, Babar Azam and Wahab Riaz.

    The Pakistan Super League has always featured some of the top International as well as local T20 stars representing six franchisee teams from various regions of Pakistan. The tournament this year will be played across five cities from UAE and Pakistan. Defending Champions Islamabad United will clash against Lahore Qualandars in the season opener on the 14th February in Dubai. The tournament this season will be played from the 14th February – 17th March 2019 in Dubai, Sharjah, Abu Dhabi, Karachi and Lahore.

    The Opening ceremony for the fourth Pakistan Super League will also be broadcast LIVE on DSPORT on 14th February 2019 and will feature performances from Pakistani sufi rock band Junoon, singers Fawad Khan along with performances from international stars like American rapper Pitbull, British singer Marcia Barrett and German band Boney M. The ceremony is scheduled to take place before the first match on 14 February 2019 at Dubai International Cricket Stadium.

  • Mashal Sports pvt. Ltd. Announces the third edition of the future kabaddi heroes programme

    Mashal Sports pvt. Ltd. Announces the third edition of the future kabaddi heroes programme

    MUMBAI: Recognising talent identification and development as a key agenda, Mashal Sports Pvt. Ltd., the organisers and rights owners of the VIVO Pro Kabaddi League today announced the Future Kabaddi Heroes (FKH) programme 2019, a comprehensive talent scouting and development initiative to foster and nurture future Kabaddi champions. Initiated in 2017, the programme has been the pathway for young high potential kabaddi players to prove their mettle on the mat at VIVO PKL.

    Divided into 3 phases, the FKH programme in its first phase this year will be conducted across 11 cities, commencing on 05th February 2019 in Mumbai. The other locations would be Patna, Chandigarh, Chennai, Hyderabad, Delhi, Lucknow, Nagpur, Guwahati, Bangalore, Jaipur, and the Junior Nationals. The cities have been chosen basis expert assessment of Kabaddi talent identified in local tournaments held there in the past.

    Last year the programme received an overwhelming response from over 3420 participants. Post a rigorous three-staged selection process, 85 players finally made it to the VIVO Pro Kabaddi 2018 auction pool. Through its prior two editions, the Future Kabaddi Heroes programme has brought to the forefront, young players, such as Nitesh Kumar (UP Yodha) – the Best Defender in VIVO Pro Kabaddi Season VI, the first defender in the history of the League to reach 100 tackle points in a single season, Naveen Kumar (Dabang Delhi) – the youngest player in Season VI, who is among the top 10 raiders of the season, Surender Singh (U Mumba) – among the top 10 defenders of the season, to name just a few.

    Launching the third edition of the programme, Anupam Goswami, League Commissioner, VIVO Pro Kabaddi League said, “With the FKH programme, our aim is to identify promising talent and build successive generations of higher quality Kabaddi players. This initiative has been very successful in each of its two editions so far, with aspirants being selected by the VIVO Pro Kabaddi franchises. Some of these young players have scaled significant heights in the League and we have witnessed some record breaking performances by these graduates of the program. This is a testament to the depth of Kabaddi talent in our country and the ability of the program to identify these new young heroes of the mat”

    Commenting on the programme, Former Indian Captain, Arjun Awardee and Former VIVO Pro Kabaddi star, Anup Kumar, said, “This is a unique initiative that serves as a strong base for young Kabaddi players to move towards their dream of playing the sport at a professional level, and creates the opportunity for them to demonstrate their mettle at the biggest Kabaddi stage, the VIVO Pro Kabaddi League.”

    Talking about being an FKH graduate, Nitesh Kumar, Best Defender Vivo PKL Season VI said, “This is the only program of its kind that gives young players like myself the chance to develop into professional athletes for this great sport of ours. The selection is grueling and the training intense, but well-rounded and covers physical abilities, nutrition programs and game strategy. All of which are necessary to perform at VIVO Pro Kabaddi. The program pushes us to our limits, to be the best that we can be, and were it not for this program, I’m not sure whether I would have been given the opportunity to be a part of a great team like UP Yodha.”

  • LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

    LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

    MUMBAI: LaLiga and the Global Sports Innovation Center powered by Microsoft (GSIC) present the 2019 Startup Competition of The Original Inspiration Centre by LaLiga supported by GSIC, a joint initiative to identify the best technological developments in the sports and entertainment industry. The aim is to empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation, by means of a global technological startups competition starting on 29 January. This milestone represents yet another step forward in the strategy for promoting innovation as part of the collaboration agreement between Microsoft and LaLiga since they began working together on the digital transformation of LaLiga in December 2016.

    The competition promoted by LaLiga and managed by GSIC is the result of an agreement signed in September 2018 and aims to create a gateway to the sports and entertainment industry for new companies around the world. The solutions presented in the competition must be based on four cornerstones:

    ·       Media: OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy.

    •       Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games.

    •       Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management.

    •       Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research.

    •       Others such as big data, artificial intelligence, machine learning, etc.

    Iris Cordoba, the general manager of GSIC, remarks that "we are committed to innovative companies and organisations that add value to the sports industry in their digital transformation processes. Forming part of this initiative allows us to support LaLiga's innovation strategy and offer the finalist companies membership of GSIC, which has a 200-strong company network, mentors and activities which will facilitate of possibility of launching a pilot project with LaLiga."

    Meanwhile, Minerva Santana, LaLiga's Innovation Director, assures that "at LaLiga we are committed to the development of the best technological innovations that help to improve the experience of our fans and the technological growth of our clubs. What’s more, with this kind of initiative, we reassert our commitment to empowering talent in the football industry."

  • La Liga aims to be India’s second favourite tournament: Jose Cachaza

    La Liga aims to be India’s second favourite tournament: Jose Cachaza

    MUMBAI: La Liga was the most talked topic in football after FIFA World Cup in 2018 because of its first-of-its-kind deal with Facebook for three years for the Indian subcontinent. In the past couple of years, La Liga’s main focus has been to promote Spanish football beyond its borders, with the aim to create a community of fans around the world.  

    With this aim La Liga now has nine international offices: two in China (Shanghai and Beijing), one in South Africa (Johannesburg), Nigeria (Lagos), the United States (New York), the United Arab Emirates (Dubai), India (New Delhi), Mexico (Mexico City) and Singapore.

    Talking about the deal with Facebook, La Liga India MD Jose Cachaza said, “We are doing what’s never done before. Both La Liga and Facebook are very happy looking at how the project is evolving and we hope that our relationship with Facebook will be a long and fruitful one. The figures are really positive till now. We are changing the way Indian fans watch football.”

    While the 380 matches were to be available for free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan, Facebook and SPN reached an agreement wherein the broadcaster earned the right to air over 100 games via its sports cluster.

    La Liga delegate India Gary Udhwani said, “Our mission is to increase the brand value and brand image not only of La Liga but also of all the clubs. In India, we have many objectives which include increasing revenues and being closer to our fans but our main aim is to contribute to the local growth of football because if football grows here, La Liga will automatically grow. We like to be the second most popular league in any country after their local league.”

    The total revenue earned in the 2016/17 season by LaLiga amounted to €3,662.3 million, which represents an increase of €494.6 million (15.6 per cent) compared to the previous season.

    “India is the fastest growing economy in the world. We all know that cricket is the country’s favourite sport. While 80 per cent of the live sports audience comes from cricket, football is already the second most watched sport on Indian television,” Cachaza added.

    In the last four seasons, LaLiga has increased its international presence around the world. Institutional relations have been reinforced with federations, leagues and even governments, with whom MoUs have been signed.

    LaLiga has also invested a great deal of human and technical resources in the protection of its audiovisual rights. The sale of these rights accounts for a large part of the income received by football clubs and LaLiga has a duty to protect its value.

    La Liga’s enterprising foundation organises a multitude of Corporate Social Responsibility projects that aim to spread the values of CSR of professional football in society. In order to do this, LaLiga allocates €67 million per year to CSR work, thus becoming the highest contributor among the European leagues in social matters.

    The LaLiga Foundation is working on unique projects, in which football values take centre stage and are transferred to all corners of the world. These projects are being carried out on a budget of $4.9 million (4.25 million Euros) for the 2018-2019 season.

    Cachaza pointed out that the exit of Cristiano Ronaldo didn’t affect La Liga. But if we look at the numbers provided by BARC India, the movement of Ronaldo from Real Madrid to Juventus did indeed affect viewership. El Clasico’s impressions dropped down from 4 million to 2 million, but on the other hand, Serie A viewership doubled. The El Clasico's number do not include the impressions garnered on Facebook.

    Football associations are also fighting piracy. On 23 January, a joint statement from the Asian Football Confederation, Bundesliga, F.A. Premier League, FIFA, LaLiga and UEFA was issued against beoutQ, regarding illegally screening matches of AFC Asian Cup UAE 2019. The statement read, “Collectively we, as rights-holders in various football competitions, condemn the pirate entity beoutQ, which continues to abuse the operations of rights holders and legitimate broadcasters through its persistent and illegal screening of events for which it has made no effort to secure the rights; the latest example of which is the AFC Asian Cup UAE 2019.”

  • #BreakKeBaad, Hero ISL 2019 resumes as the race to the playoffs begins!

    #BreakKeBaad, Hero ISL 2019 resumes as the race to the playoffs begins!

    MUMBAI: The heroes of the Indian football team return from the AFC Asian Cup as the ongoing season of Hero Indian Super League – season 5 resumes on Friday, January 25th with arch rivals Kerala Blasters locking horns against the 2-time champions ATK.

    The opening weekend will also feature other marquee matches involving defending champions Chennaiyin FC as NorthEast United FC host them on Saturday, January 26th.

    The week will end with the top of the table clash between Mumbai City FC and Bengaluru FC on Sunday, January 27th. All games will begin from 7.30 pm IST and will be broadcast LIVE on the Star Sports Network.

    After a morale boosting AFC Asian Cup, the Blue Tigers have now returned on the home soil to don their Hero ISL franchise colours aiming further to win fan’s hearts from across the country. The opening three games of the Hero ISL season after the break will see stars from national team Sunil Chhetri, Gurpreet Singh Sandhu, Udanta Singh (all Bengaluru FC), Anirudh Thapa (Chennaiyin FC), Rowllin Borges (NorthEast United FC), Subhasish Bose (Mumbai City FC), Pronay Halder (ATK) and many more back in action for fans to look forward to.

    ATK, currently sixth in the table, are just four points away from the third-placed FC Goa. With ATK’s glorious history, the recent acquisition of Edu Garcia and the appointment of former Crystal Palace first team coach and West Bromwich Albion assistant head coach Ben Garner, the team looks to bounce back to chase their third Hero ISL title.

    Bengaluru FC narrowly missed out on the Hero ISL title last year and are unbeaten after 11 games, with this form the team could very well be the champions this season. The current standings in the league table also indicates that the league could have a new winner with Bengaluru FC, Mumbai City FC, FC Goa, NorthEast United FC and Jamshedpur FC all in contention for the playoff spots.

    Kerala Blasters in an aim to regain momentum have replaced David James with Nelo Vingada and would look at the game against ATK on Friday, January 25th as a perfect opportunity to regain their lost confidence.

    There is much in store for football fans across the country as the teams’ clash for a chance at attaining the coveted Hero ISL trophy.

  • FIH, DAZN renew deal for 2019-22

    FIH, DAZN renew deal for 2019-22

    MUMBAI: The International Hockey Federation (FIH) has renewed its media rights agreement with DAZN for a period of four years (2019-2022) in Austria, Germany and Switzerland, according to Insidesport. FIH and DAZN first entered into a media rights agreement back in 2017. DAZN is a subscription video streaming service owned by Perform Group.

    The rights include all FIH Pro League matches, the Olympic qualifiers and the Hockey World Cups 2022 – both men and women.

    FIH CEO Thierry Weil said, “FIH is delighted to extend its working relationship with DAZN. This partnership will help us to increase the exposure of hockey. In particular, it will contribute to promote FIH’s brand-new competition, the FIH Pro League, our global home and away league involving many of the world’s best hockey teams.”

    DAZN DACH EVP Thomas de Buhr said, “The multisport approach has been part of DAZN’s core DNA right from the start. For fans of smaller sports, often in the shadow of major sports, it’s nice to know that DAZN is home to all sports fans. Field hockey has been an integral part of DAZN since 2017 and we look forward to accompanying the German national teams on their way to the Olympics 2020 and beyond.”

    The service is dedicated to sports, offering live and on-demand streaming of events from various properties. It was first launched in Austria, Germany, Japan, and Switzerland in August 2016, and in Canada the following year. It was launched in the United States and Italy in 2018.

  • Ad volume for cricket up by 16% in last 2 years

    Ad volume for cricket up by 16% in last 2 years

    MUMBAI: Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League (PKL) scooped up approximately 50 per cent of the viewership.

    However, a decade since its initial fervour, the Indian Premier League (IPL) still continues to enjoy a huge share of overall sports viewership in India. While the 2016 edition contributed 22 per cent of total sports viewership, that figure almost doubled to 43 per cent in 2018. 


     
    Share of sports viewership jumped 2 per cent points in 2016 when IPL was on, and that scale up has only risen further over the years. It is also to be noted that in 2016 and 2017, the popular tournament was broadcast on Sony Max while from 2018 onwards it is being shown on Star India which expanded its reach into several regional languages too.


     
    IPL 2018 generated almost equal viewership for English as well as regional language (i.e., other than Hindi). This opportunity will not be missed by brands looking to target emerging markets as well as those focusing on local markets. Broadcast in more regional languages will further aid this process.


     
    AdEx on the rise

    The ad volume growth registered in cricket genre was highest in 2018, as compared to 2016, with 16 per cent. The top 10 list consists of seven advertisers that have remained common for the last three years for the cricket genre according to AdEx India, a division of TAM Media Research. 


     
    Top three categories (Perfumes/deodorant, cellular phones-smart phones and cellular services) dominated the list of top 10 categories across last three years in cricket genre.


     
    Every element of the digital ecosystem has become smarter – the consumers, the technology, and the platform itself. With IPL just a couple of months away, experts say that the there's going to be a rise of 15 per cent in India's AdEx and 2019 is going to see exponential growth in advertisement spends. 


     
    In the long run, the overall TV advertisement spends are expected to grow on the back of sustained viewership from both urban and rural audiences as well as continued returns from the large investments that have been made by broadcasters in cricketing properties. However, with rising levels of content consumption on OTT platforms, advertisers could look to shift some of their marketing spends to digital platforms.

    The use of sports in corporate and brand development in India continues to grow steadily. Sports sponsorship is driven by technological support throughout the system, increasing availability and consumption of sports online, growing options in sports events (beyond cricket) and use of social media to spread awareness and excitement about events.

    On the strategy of brands with the IPL and general election set to clash, White Rivers Media co-founder and CEO Shrenik Gandhi said, “The game entirely depends on communication. For a person like me, who likes both cricket and politics, where and when I see an ad is essential. There will be a dissonance if I get to see an advertisement related to cricket when I am consuming election content. For example, there might be a day when the captain hits a century and the election results are going to be announced, during these times, a judgement call needs to be taken, and the other one should stay low. The key is to advertise the right thing at the right time.”

    Technology and content innovation

    Innovation is the key to driving engagement on social media and using technology can help achieve scale. International Cricket Council (ICC), for instance, enabled fans to collect virtual trump cards on Twitter using the hashtag #WorldT20Heroes. Through the use of technology and back-end algorithms to power automated responses at scale, these virtual cards achieved massive reach with over half a million tweets.

    Star Sports’ epic “Mauka Mauka” campaign was extended on digital during the 2015 Cricket World Cup with custom emoticons from the Mauka Man (“Maukaticons”). Digital is a medium that smoothly allows you to innovate, and the best brands are constantly experimenting to create magic.

    This is a great time for legacy companies with no or minimal branding to re-introduce their brand and to advertise for brand recall amongst audiences.

    “To be very honest, any amount of spending on the same is not equal to splurging. Newly funded start-ups, companies that have introduced path-breaking ideas and have brought about a revolution in the ecosystem, may introduce themselves for the first time and make the most of this opportunity,” Gandhi added.

    The hold of perfumes/deodorant, cellular phones-smart phones and cellular phones service as the top three consistently advertised categories on TV during cricket indicates that, for marketers, this sport remains a platform to engage with young, affluent audiences.
     

  • Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

    Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

    MUMBAI: Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand. The five-match ODI and three T20 international matches starting January 23 will bring together two of crickets’ most celebrated captains– Kane Williamson and Virat Kohli.

    Highlighting this interesting clash, the film conceptualised by Taproot India applauds the class and consistency of New Zealand captain Kane Williamson, who may be a King for fans in New Zealand but for Indian fans, “Cricket ka ek hi king hai” – King Kohli. The Blackcaps, given their 7-3 Win/Loss record at home in ODI series since 2015/16 represent a strong challenge for any visiting team. Furthermore, the New Zealand batsmen are in exceptional form as evidenced by the performance of Kane Williamson, Ross Taylor & Martin Guptill, who amassed 1054 runs in three innings against Sri Lanka, in the recently concluded ODI series. The pace bowling duo of Trent Boult and Tim Southee are also a force to recon with, especially in-home conditions. However, given India’s recent strong away performance against South Africa and Australia in ODIs, fans can look forward to an extremely competitive series between the two teams.

    As a result of the partnership between Star Sports and New Zealand Cricket, fans in India would be able to view both the ODIs and T20I matches at ease. For the first time, ODIs in New Zealand will start at 7 am IST and the T20Is at 12.30 pm IST on the Star Sports Network.

    Kohli led Team India will clash against the Blackcaps in the first ODI on January 23 in Napier. With both teams working to finalise their core playing group in the run-up to the ICC Cricket World Cup 2019, this series plays an important role for both captains, especially for India, with only 10 ODI games to be played by the team before the ICC Cricket World Cup.

    Star Sports will telecast the series LIVE in 5 languages – English, Hindi, Kannada, Tamil and Telugu and on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1 Tamil and Star Sports 1 Kannada.

    Cricket fans can enjoy the action in their preferred language with detailed analytical commentary including the usage of graphics and augmented reality (AR) on the Select Dugout which will be available on Star Sports Select 1/HD for all the T20Is.

  • Start your weekend right with NBA ‘saturday morning live’

    Start your weekend right with NBA ‘saturday morning live’

    MUMBAI: The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans.  Under its global television campaign, ‘This Is Why We Play’, two brand videos were released to promote the league’s weekly show ‘Saturday Morning Live’, which airs on SONY TEN 1 & TEN 3at 8:30 a.m. With celebrities across entertainment and sports, the show builds on the league’s efforts to grow the culture of basketball in India.

    Both the videos are energetic, fast-paced and invites fans to watch, enjoy and celebrate the on-going excitement of the regular season eventually leading up to the Playoffs and the Conference Finals. The first film highlights the core objective with cinematic display, portraying the real reasons to watch a basketball game. For the entertainment influencers, Actor and VJ Rannvijay Singha, stand-up artiste Abish Mathew, Indian YouTuber BhuvanBham and Rapper DIVINE, much like most of the audience, it is the surreal leaps and the ability to fly on court, the signature moves, the game changing moments and of course, the stars of the game like LeBron James, James Harden, Stephen Curry, Giannis Antetokounmpo amongst others. 

    The second film showcases the celebrations of the big and small moments during a game. Players brimming with sheer passion and joy fills the screen supported by a peppy back-ground score alternating between scenes from the NBA team courts and Indian ones. Tying it back to the Indian fan base, the film also showcases influencers like Actor and VJ Rannvijay Singha leaping with joy, India’s biggest YouTuber Bhuvan Bam impersonating James Harden’s stirring the potcelebration, Street artist and Rapper DIVINE portraying the three-pointer action and stand-up artisteAbish Mathew’s doing the Shimmy like Stephen Curry.

    With a vision to make the international league accessible and engaging for fans across India, the NBA has built a strong narrative throughout the season, with a host of innovative and appealing marketing campaigns.  Exploring mediums across verticals, the campaign is now live on all NBA owned digital channels, entertainment, youth-entertainment, music and infotainment channels across genres on television, OTT platforms, Social media platforms along with OOH in key metro markets.

    The NBA’s partnership with Sony Pictures Networks India (SPN) began in the 2012-13 season and includes more than 350 live games in English and Hindi each season.