Category: Sports

  • Celebrate Independence Day with a special line up of sports programming on the Star Sports Network

    Celebrate Independence Day with a special line up of sports programming on the Star Sports Network

    MUMBAI: This Independence Day Star Sports magnifies India’s ‘shock and awe’ impact in the world of sports through the lens of a diverse line-up of exclusive programs. The exclusive sports programming broadcast which starts from 7:30 AM will feature India’s glorious moments across multiple sports over the ages, with stories of sporting renown specially curated for viewers. The cricketer who made India proud globally; Master Blaster Sachin Tendulkar reminisces the moments of glory for Team India from his cricketing days to now – fan reaction, the feeling of patriotism and lots more. The programming line-up will extend across channels – SS1, SS 1 HD, SS1 Hindi, SS 1 Hindi HD, SS Select 1 and SS Select 1 HD, and would encompass all sports, adding to the patriotic sentiment that is rampant throughout the country on this day.

    A burst of flavor to a sporting fan’s palette, this festival of sports offered by Star Sports on the 73rd Independence Day will see the best of sporting stories, historic rivalries, throwbacks to memorable matches that are close to the hearts of sports fans, India’s heady rise in cricket and much more. The wide spectrum of offerings not only magnify India’s athletic grit but also bring to fans an exclusive line-up of legendary stories that redefined the country’s role in the world of sports.

    The host of exclusive, original programs offered by Star Sports on this illustrious day include:

    Game Plan: West Indies v India (Tests) 

    Star Sports’ experts preview the squads and the key battles to watch out for, ahead of the 2 match test series between West Indies and India

    Sachin Presents: 7-0

    Sachin Tendulkar debuted as an on-air expert with ICC Cricket World Cup 2019. Master Blaster Sachin is known to be a destructive opening batsman whose 25-year-long career and his life beyond cricket is an impeccable display of excellence. This Independence Day fans will be in for a never-before-seen side of the master where he will relive all the India’s victories against Pakistan in ICC Cricket World Cup exclusively on Star Sports 

    Follow the Blues

    Catch all the updates of your favorite men in blue from the West Indies and listen to what Virat Kohli/Ravi Shastri have to say about their Independence Day memories

    The Winners’ Way

    Showcasing some of India’s greatest wins in ICC tournaments

    Legends

    Independence Day Special India’s biggest sporting superstars over the last few decades share their experiences on what it’s like to represent the nation at the highest level

    Tune in to the Star Sports Network on 15th of August 2019, 7:30 AM onwards on SS1, SS 1 HD, SS1 Hindi, SS 1 Hindi HD, SS Select 1 and SS Select 1 HD.

  • DSPORT aims to build strong Indian connect with new wrestling entertainment show

    DSPORT aims to build strong Indian connect with new wrestling entertainment show

    MUMBAI: Amidst a cricket-dominated sports broadcasting sector, Discovery Communication’s two-year-old sports channel DSPORT is focusing on niche genres. While the channel has been looking at a localisation strategy since the beginning, it is now launching a new wrestling entertainment show Dangal Ke Soorma from 24 August.

    Prior to the launch of the show, Lex Sportel MD and CEO RC Venkateish spoke to Indiantlevision.com on the objective of the show, advertisers’ response, marketing strategy as well as the content line up of DSPORT for the rest of the year. He also spoke on the industry issues regarding the impact of the new tariff order and economic slowdown on the channel.

    Edited excerpts:

    What is your objective behind launching Dangal Ke Soorma? 

    So, you know professional wrestling is the most followed sport in India. Since it has a big following in India, we thought of building a show with a strong Indian connect. It was possible to build a local feel for the product. That is why we are investing in this particular genre.

    What kind of audience you are targeting for the new show?

    The audience that follows pro-wrestling is primarily 15+ male in the 15-30 age group.

    How has the response been from advertisers for the show?

    We got some very good response. We are currently discussing with advertisers. Hopefully, in the coming week, we will be able to announce who is supporting us.

    The marketing strategy is always developed by the in-house team. We are primarily focusing on all the work which is followed by the wrestling fans, a lot of digital activation, social media activation as well as promotions across the various platforms which are followed by fans.

    What are the other sports rights you are planning to invest in currently?

    We have a wide cache of sports. We cater to different audiences. We cut across genres. We have soccer, golf, water sports, tennis and pro-wrestling.

    How has the channel performed in the first quarter of FY 20?

    This year has started good. We started the year with Pakistan Super League but we had to take that off the air. We also have International Premium Kabaddi League which we showcased on our network. Then we are now launching our own show. So, it has been a good six months in terms of sponsors and properties that we have been showcasing on our channel. It has also been a hectic year in terms of new developments. It has been quite an interesting phase of learning.

    What was the impact of new tariff order on the channel?

    Regarding the channel, distribution is fairly extensive and the pricing is also pretty reasonable. Overall the package has also been well accepted for its price point.

    It has been two years since the launch. Has the channel seen expected growth? How are you planning to expand your reach?

    Yes, it has performed well. The objectives of the channel have been well met and exceeded.

    As far as traditional TV is concerned, we are reaching almost all platforms. We are already on digital platforms like Jio, Airtel and Vodafone. Whatever new opportunities are there for distribution, we will exploit that.

    Are you facing any difficulties in selling inventory due to an economic slowdown?

    There has been sluggishness in the economy that impacted everybody. I won’t say we are less or more impacted. Overall the fact is, the economy is soft and the spending is also soft. So, it impacts everybody.

  • #PangaOfTheWeek – Akshay Kumar to be a part KBD Live for Season 7 of VIVO Pro Kabaddi this Saturday, 10th August 2019

    #PangaOfTheWeek – Akshay Kumar to be a part KBD Live for Season 7 of VIVO Pro Kabaddi this Saturday, 10th August 2019

    MUMBAI: Star Sports, the official broadcaster of VIVO Pro Kabaddi League treats fans with action-packed matches. To make the event bigger, Khiladi of Bollywood – Akshay Kumar along with Vidya Balan, Taapsee Pannu, Kirti Kulhari and Nithya Menen, all-star cast of Mission Mangal will go LIVE from the Star Sports studio on 10th August 2019, 7PM onwards.

    The Bollywood stars will grace viewers with their presence on KBD Live; VIVO Pro Kabaddi League’s pre-show for the opening match of the Ahmedabad leg where Gujarat Fortunegiants take on Tamil Thalaivas. The power-packed defence squad Gujarat Fortnegiants will be showing their might against the ever-blazing raiders of Tamil Thalaivas which include Rahul ‘The Showman’ Chaudhari and Ajay ‘Iceman’ Thakur – a match that will be a treat the viewers. With the added Bollywood ‘tadka’ this match will be nothing less than an entertaining 40 minutes for fans

    VIVO Pro Kabaddi Season 7 has witnessed Bollywood and Cricket Fraternity’s presence with Virat Kohli visiting the opening of the Mumbai leg, Raveen Tandon gracing the opening of the Patna leg and Harbhajan Singh commentating on the first day of Patna leg. The star cast of Mission Mangal will be live on Star Sports 1 Hindi, Star Sports 1 Hindi HD and Hotstar when Gujarat Fortunegiants clash with Tamil Thalaivas at 7.30PM. Followed by Puneri Paltan take on Dabang Delhi K.C at 8.30PM.

    Virat Kohli, Team India Captain (Cricket) opened the Mumbai leg of VIVO PRO KABADDI season 7, sharing his love for kabaddi said, "Kabaddi has taken a leap in the sports culture in our country since the inception of the Pro Kabaddi League. Seeing a sport that we all have played as kids to get to this stature today gives a different feeling altogether especially when you know that the Indian kabaddi team is one of the best ones throughout the world. Then seeing how players from all over the globe come to India to be a part of the Pro Kabaddi League shows that the level of the sport has been escalated exponentially. The reason kabaddi has become a world recognized sport is due to the fitness and determination of the Indian kabaddi players."

  • Sony Pictures Sports Network partners with INOX, PVR Cinemas and Cinépolis to showcase the highly anticipated UEFA Super Cup 2019 match LIVE on the big screen

    Sony Pictures Sports Network partners with INOX, PVR Cinemas and Cinépolis to showcase the highly anticipated UEFA Super Cup 2019 match LIVE on the big screen

    MUMBAI: Sony Pictures Sports Network (SPSN), the official broadcaster of the UEFA events in the Indian Sub-Continent, announces special screenings for the upcoming UEFA Super Cup on 14th August 2019 in association with India’s leading multiplexes, INOX, PVR and Cinépolis. In a first of its kind collaboration with three leading multiplexes across India, Sony Pictures Sports Network, will provide fans with a larger than life experience by screening the UEFA Super Cup Finals at various multiplexes in 10 cities across the country – Mumbai, Delhi, Pune, Kolkata, Bangalore, Goa, Jaipur, Guwahati, Bhubaneshwar and Ahmedabad.

    UEFA Super Cup is set to captivate millions of fans across India in another action-packed match as Liverpool and Chelsea, battle it out for one of the most coveted trophies under the UEFA banner. This is the first time in the history of the UEFA Super Cup that two English heavyweights will face each other in the finals for the title at the BJK Vodafone Park in Istanbul. For the theatrical screening of the UEFA Super Cup, leading multiplexes will be using the LIVE feed of SONY TEN 2 channels of Sony Pictures Sports Network. 

    The 2019 UEFA Super Cup will be the 44th edition of the UEFA Super Cup, an annual football match organized by UEFA and contested by the reigning champions of the two premium European club tournaments, the UEFA Champions League and the UEFA Europa League. Both teams have participated in this tournament with Chelsea winning this title once and Liverpool winning the title three times. The last time Liverpool played a UEFA Champions League final in Istanbul, they beat AC Milan in a historic comeback back in 2005.

     

  • ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

    ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

    MUMBAI: Two days before Singapore stops to celebrate National Day, global sports leader ESPN has launched a new Singapore edition of its flagship digital platform – ESPN.com – to super serve fans with the best of global sport layered with a distinctly local flavour.

    Already the leading digital sports publisher in Singapore and around the world, ESPN will consolidate its market-leading position via a new local edition that extends on the growing Singapore audience already on ESPN.com consuming the best of international football and many other sports.

    ESPN Singapore edition adds to a growing global suite of 16 localised versions of the ESPN.com flagship, and it is the latest to launch in the APAC region following the Philippines, Australia and India editions.

    The Singapore launch is an extension of the August 2018 announcement of ESPN’s collaboration with Mediacorp, where the two parties signed a multi-year agreement with the objective to deliver a richer experience for sports fans and digital advertisers in Singapore.

    ESPN Singapore digital edition will offer Singapore sports fans a world-class, mobile-first, video-rich platform with unmatched depth of coverage to feed the country’s voracious appetite for Premiere League football, while also serving fans of golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.

    Lance Peatey, General Manager of ESPN Southeast Asia, said, “This launch will reinforce our strong leadership position in Singapore, and our commitment to provide best in class content to sports fans. It will also provide impactful, practical solutions to advertisers, and bring a greater ability for brands to align with local content initiatives. The platform will benefit sports fans and advertisers alike.”

    ESPN.com is already the No.1 sports destination online for Singapore fans, with an average of 1 million unique users per month according to Adobe Omniture analytics, and three times more engagement (minutes consumed) than the nearest competitor according to comScore global rankings.

    Each month, ESPN digital content reaches and engages more sports fans around the world than any other sports brand. The multi-year agreement with Mediacorp allows it to be the exclusive representative for all ad sales in Singapore for ESPN.com and the new ESPN Singapore edition.

  • Sony Pictures Networks India retains the exclusive media rights of the world’s largest MMA promotion the  Ultimate Fighting Championship (UFC), until 2023

    Sony Pictures Networks India retains the exclusive media rights of the world’s largest MMA promotion the Ultimate Fighting Championship (UFC), until 2023

    Sony Pictures Networks India Private Limited (SPN) has retained the exclusive media rights for the premier mixed martial arts promotion, the Ultimate Fighting Championship (UFC) till 2023. The extended partnership with UFCÒ will help SPN to build on the enduring popularity of combat sports in the Indian subcontinent. Fans can watch the LIVE telecast of all the UFC Fight Nights and PPVs, featuring the best MMA talent battle it out inside the world-famous OctagonÒ, live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels. UFC content will also be available on SPN’s premium video on demand (VOD) service, SonyLIV.

    In order to meet the growing demand for UFC, owing to the rise in its popularity, SPN is telecasting thematic content ranging from highlights of recent UFC events as well as iconic bouts, fighter stories, countdown shows, and previews of upcoming UFC events. Viewers can tune in at 7:00 PM every Monday to Friday to watch this engaging content on SONY TEN 2 and SONY TEN 2 HD channels. In addition to this, there will also be a repeat telecast at 11:00 PM for viewers who missed the original airing. Top MMA fighters like UFC lightweight champion Khabib Nurmagomedov, UFC flyweight and bantamweight champion Henry Cejudo, UFC women’s bantamweight and featherweight champion Amanda Nunes, UFC light heavyweight champion Jon Jones, UFC featherweight champion Max Holloway, former UFC featherweight and lightweight champion Conor McGregor, former UFC women’s bantamweight  champion Holly Holm, and UFC heavyweight Derrick Lews, along with past fighters such as former UFC women’s bantamweight champion Ronda Rousey and  former UFC heavyweight champion Brock Lesnar will be prominently featured.

    Comments:

    Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

    “UFC is the gold standard for the sport of MMA across the globe and features the highest level of talent in their roster. Over the past few years, we have seen a steady growth in consumption of the sport and around 100 million viewers watched UFC on Indian television in 2018. UFC has garnered a dedicated fan base over the past few years and is one of the most watched fight sports properties in India. To meet the growing demand for UFC content, we will telecast both live events and non-live content on the SONY TEN 2 channels.”

    Fans can also catch the exciting content on SONY TEN 2 channels at 7:00PM and the repeat telecast at 11:00PM.

    ·         Monday – Countdown shows on the most iconic moments and fighters in in the history of UFC

    ·         Tuesday – Highlights of the most recent UFC event

    ·         Wednesday – Throwback stories behind individual classic and iconic bouts in UFC history

    ·         Thursday –A ‘best of’ compilations of popular fighters or classic bouts

    ·         Friday – Contemporary UFC news and preview stories ahead of the upcoming UFC event on the weekend

  • Tickets for oct. 5 nba india game to go on sale aug. 13

    Tickets for oct. 5 nba india game to go on sale aug. 13

    MUMBAI: NBA India announced today that registration for tickets for The NBA India Game 2019 on Saturday, Oct. 5 will go live beginning today at 12:00 p.m. IST and will run until Sunday, Aug. 11 at 11:59 p.m. IST.  Ticket sales for the game will go live for registered fans Tuesday, Aug. 13 at 12:00 p.m.  To pre-register for tickets, fans can visit http://www.bookmy.show/NBAIndia2019.

    The NBA India Games 2019, which will feature the Sacramento Kings and Indiana Pacers playing two preseason games Friday, Oct. 4 and Saturday, Oct. 5 at the Dome, NSCI, SVP Stadium in Mumbai, will mark the first games that teams from a North American sports league have played in India.  The NBA India Games 2019 will be managed by BookMyShow in association with AEG.  Details about The NBA India Game on Oct. 4 will be announced at a later date.

    “The league has been working very closely with the Sacramento Kings and Indiana Pacers to bring the authentic NBA experience to fans in India this October,” said NBA India Managing Director, Diane Gotua.  “Our first-ever NBA games in India will celebrate the continued growth of basketball in India and the passionate fans across the country who support basketball and the NBA year-round.”

    “After enthralling Indian audiences with some of the most marquee global entertainment experiences across the live entertainment landscape in the last few years, we are thrilled to be a part of NBA’s debut games in India,” said BookMyShow COO – Live Entertainment, Albert Almeida.  “As the promoter for the games, it is an honour for us to host what will be the first-ever games played in India by teams from a global sporting league.”

    “There has never been a more perfect time to bring the most popular basketball league, teams and players to India,” said President and CEO AEG Asia, Adam Wilkes.  “Having partnered with the NBA for more than a decade to promote basketball throughout Europe and China, we are excited to share the world’s greatest sport with the tremendous Indian fans.” 

    Once registered, fans will have access to the court layout and pricing through an interactive 3D layout of the venue, giving them a 360-degree view and making them eligible to purchase tickets to the game when ticket sales go live Aug. 13.  Fans can secure VIP experiences, including on-court photos and the opportunities to shoot free throws on the court, by visiting the BookMyShow app on iOS and Android and website with tickets priced INR 4,500 and up.  For an overview of venue layout, fans can visit in.bookmyshow.com/nba-india-3d-seat-layout/.

    The Kings, under the leadership of the NBA’s first Indian-born majority governor and Mumbai-native Vivek Ranadivé, currently feature 2018 No. 2 overall draft pick Marvin Bagley III, 2017 No. 5 overall draft pick De’Aaron Fox and 2016 No. 6 overall draft pick Buddy Hield (Bahamas).  The Pacers, under the leadership of Chairman and CEO Herb Simon – the longest-tenured NBA governor – currently feature two-time NBA All-Star Victor Oladipo, 2015 No. 11 overall draft pick Myles Turner and 2017 Kia NBA Rookie of the Year Malcolm Brogdon.

    For more information, fans in India can follow the NBA on Facebook, Twitter, Instagram and use the hashtag #NBAIndiaGames2019.  For the latest news, updates, scores, stats, schedules, videos and more, download the official NBA App on iOS and Android. 

  • Watch Sachin Tendulkar and Vinod Kambli celebrate Friendship Day with ‘Play with Friends’ live on Sachin Saga Cricket Champions

    Watch Sachin Tendulkar and Vinod Kambli celebrate Friendship Day with ‘Play with Friends’ live on Sachin Saga Cricket Champions

    MUMBAI: JetSynthesys’ Sachin Saga Cricket Champions, one of India’s most popular cricket-based mobile games, announced the launch of its new LIVE multiplayer feature ‘Play with Friends’ today. Celebrating Friendship Day, Sachin Tendulkar and Vinod Kambli relived their childhood memories of playing cricket together by going head-to-head in ‘Play with Friends’.

    Sachin Saga’s ‘Play With Friends’ feature allows gamers to play with their team roster or choose their favourite international team for an exciting match up with their friends. Players can invite their friends around the globe to join a live game, complete exciting weekly challenges, and compete in head-to-head matches for special rewards. Best players in the game, who top the Friendship Weekly Challenges, also stand a chance to play against the Master Blaster himself on a special fan telecasted live event.

    Speaking about Sachin Saga’s ‘Play with Friends’, Rajan Navani, Vice Chairman & Managing Director, JetSynthesys said, “Today, digital platforms are bringing fans closer to their favourite sports resulting in the growing popularity of sports based online games. With ‘Play with Friends’, Sachin Saga will enable millions of our players to connect with friends all over the world for a game of fun-filled cricket. With the release of this live friendly multiplayer feature, we aim to give cricket lovers who share their love for the sport an opportunity to play the game beyond borders.”

    Sachin Tendulkar said, “Sachin Saga always brings back fond cricketing memories. Vinod and I have grown up playing cricket together. With the launch of ‘Play with Friends’ it was fun to challenge each other in this live multiplayer mode. We appreciate the success of Sachin Saga and Sachin Saga VR and hope the new 'Play with Friends' will resonate with cricket fans and connect gamers worldwide.”

    Launched on 7th December 2017 by Sachin Tendulkar, the game gave fans an opportunity to relive the legend’s career by stepping into his shoes. With over 10 million downloads on the game, Sachin Saga has grown to become one of the top-most downloaded games. The game’s Virtual Reality version, Sachin Saga VR, went live earlier this year and is India’s first multiplayer VR cricket mobile game.

  • Jr. NBA Global Championship Indian Teams’ games debuts on Sony Pictures Sports Network in India

    Jr. NBA Global Championship Indian Teams’ games debuts on Sony Pictures Sports Network in India

    MUMBAI: For the very first time, Sony Pictures Sports Network will broadcast select Jr. NBA Global Championship games in India totalling over 12 hours of programming. The tournament tips off Aug. 6 at the ESPN Wide World of Sports Complex at the Walt Disney World in Florida.  The broadcast schedule for India will include eight games featuring the Jr. NBA India Boys’ and Jr. NBA India Girls’ teams, in addition to the boys and girls U.S. and International Championship games on Aug. 10 and the Global Championship games on Aug. 11.  The games will be broadcast on SONY TEN 1 and SONY TEN 2 HD & SD channels.

    The Jr. NBA Global Championship is a youth basketball tournament for the top 13- and 14-year-old boys and girls from around the world.  The tournament will feature boys and girls divisions, each comprising of 16 regional champions (eight U.S. teams and eight international teams) that will participate in a week of on-court competition and off-court programming in Orlando and also includes one boys and one girls team from India for the second consecutive year.

    Three-time NBA Champion and Jr. NBA Global Championship ambassador Dwyane Wade, Utah Jazz guard and 2019 NBA Sportsmanship and Twyman–Stokes Teammate of the Year Award recipient Mike Conley, 2018 WNBA MVP and WNBA champion Breanna Stewart, New Orleans Pelicans vice president of Basketball Operations and Team Development and former WNBA All-Star Swin Cash, and Dallas Mavericks head coach Rick Carlisle will attend the event to watch the competition, interact with the youth teams and participate in leadership development programs.

    Below is the broadcast schedule in India for the Jr. NBA Global Championship 2019

    BROADCAST SCHEDULE

    CHANNEL

    DAY

    DATE

    BROADCAST

    IST

    MATCH

    WED

    07-08-2019

    LIVE

    3:30 AM

    Boys

    India v Latin America

    Sony Ten 1 HD & SD

    WED

    07-08-2019

    Non-Live

    4:00 PM

    Girls

    India v Latin America

    Sony Ten 2 HD & SD

    THU

    08-08-2019

    Non-Live

    3:00 PM

    Girls

    India v Africa

    Sony Ten 2 HD & SD

    THU

    08-08-2019

    LIVE

    3:30 AM

    Girls

    India v Europe & Middle East

    Sony Ten 1 HD & SD

    THU

    08-08-2019

    Non-Live

    4:30 PM

    Boys

    India v Africa

    Sony Ten 2 HD & SD

    THU

    08-08-2019

    LIVE

    5:00 AM

    Boys

    India v Europe & Middle East

    Sony Ten 1 HD & SD

  • Sony Pictures Sports Network ropes in 17 advertisers for The Ashes & India tour of West Indies

    Sony Pictures Sports Network ropes in 17 advertisers for The Ashes & India tour of West Indies

    MUMBAI: Sony Pictures Sports Network (SPSN) has bagged more than 17 advertisers for The Ashes and India tour of West Indies. The network has roped in regular Indian cricket advertisers as well as international advertisers.

    SPSN has bagged Xiaomi, Idea/Vodafone, Bajaj Auto, Pernod Ricard, Naukri.com, Ultratech, Amazon.in, Byju’s, Pharmeasy, My Team XI.com, Shikhar pan masala, Apple, Netflix, Mankind pharma, Bharat Matrimony, My circle 11.com and Kent amongst others on board for the series.  

    Sony Pictures Networks chief revenue officer, distribution and head – sports business Rajesh Kaul in an interaction with Indiantelevision.com said, “The Ashes and India tour of West Indies are both marquee cricket series and we definitely have sponsor interest for both the properties. There are regular Indian cricket advertisers as well as international advertisers who are interested in using these series as a platform to communicate and advertise.”

    Kaul also believes that the timing of both the series are a great opportunity for brands to make use of the platform for upcoming festive season promotions and campaign. “It is no secret that cricket is a religion in the country and the respect and admiration towards the sport ensures that there always will be advertiser’s interest during any marquee cricket event like The Ashes and India tour of West Indies. Both these cricket series have been enjoyed by fans for years together and we expect this year to be no different,” said Kaul. 

    Sony Pictures Sports Network has launched a #MoreCricket campaign for both the events. “The campaign #MoreCricket drives inspiration from every Indians’ insatiable appetite for cricket. The on-air promo for the campaign captures the sentiments of every Indian this monsoon, as the top cricket teams and players in the world in two exciting series will feature on Sony Pictures Sports Network. The 40-second film derives a similarity between an Indian cricket fan and a peacock, as both are going to have a thrilling monsoon this year. The campaign has a television, radio, print, digital and social media rollout,” informed Kaul. 

    Speaking on strategies to reach the larger audience, Kaul said, “As a global multi-sport arena, we are leaving no stone unturned to provide the best content to audiences across India. Through key initiatives like regional language feeds, second screen engagements, associations and tie-ups we have increased outreach to the masses for various marquee properties in 2019 and will be doing the same in the future as well.”

    This year so far, the network has recognised the appetite for WWE in South India, launched Tamil and Telugu feeds for WrestleMania and tied up with India’s leading multiplex operator, PVR Cinemas for WWE WrestleMania 35 and UEFA Champions League Finals across various cities in India. “For the rest of this year and in the future, our audiences can expect many more activations from us to ensure high rates of engagement,” opined Kaul.

    Speaking on the consumption of non-cricket sports, Kaul said, “Cricket has been the most consumed sport in India for a long time and probably will remain so for some more years, however, the scale has been tipping in favour of a multi-sports viewing culture. Other sports like wrestling, football, tennis, volleyball and more are gaining popularity every year. We take a lot of pride in the fact that it’s been our pioneering objective to promote a multi-sport viewing culture in India and with our vast bouquet of properties, we have undertaken various initiatives to drive up the consumption of non-cricket sports.”

    Kaul also informed that apart from cricket, WWE attracts a lot of viewers from tier 2 & tier 3 markets. Tier 2 and tier 3 markets are avid sports consumers and the network is looking at opportunities to engage further with them as and when possible.

    Throwing some light on how has the current year been for Sony Pictures Sports Network Kaul said, “The current year started on a high note in terms of revenue with two fantastic semi-finals in UEFA Champions League culminating to a big final in Madrid. We also had a great end to the NBA season and the multitude of football tournaments and leagues we air from across the globe contributed to the increase in the revenue. We also aired the biggest WWE PPV event – WrestleMania 35 which also contributed to the growth of our revenue.”