Category: Sports

  • Upstox joins IPL as official partner

    Upstox joins IPL as official partner

    Mumbai: The list of sponsors for the Indian Premier League (IPL) is growing year by year, and the cash-rich league has welcomed yet another sponsor on board with Ratan Tata-backed cost-effective brokerage firm Upstox set to join the bandwagon. The IPL governing council has named Upstox an official partner for the fourteenth edition of the tournament, which will begin on 9 April 2021. This will be a multi-year partnership.

    It’s the first time that a brand in the stock and mutual fund sector is partnering with the IPL to create awareness about this category.

    IPL chairman Brijesh Patel said, “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios."

    Upstox co-founder & CEO Ravi Kumar added, "We are thrilled to partner with BCCI for IPL 2021. In India, cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country."

    Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in stocks, mutual funds, digital gold, derivatives, and ETFs for both investors and traders. Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers.

  • #IndiaKaApnaMantra is Star Sports’ new IPL campaign

    #IndiaKaApnaMantra is Star Sports’ new IPL campaign

    KOLKATA: The year 2020 threw up unprecedented challenges but the nation endured the impact and found innovative ways to overcome them. The year saw India dig deep into its reserves of enterprise and "can do" spirit to bounce back. The IPL stands as a reflection of India's "can do" spirit, of resilience, enterprise and innovation, as a brand itself and in the stories it has brought to the fore over the years. Inspired by this thought, Star Sports is kick-starting the Vivo IPL 2021 with its new campaign – India Ka Apna Mantra. Through the aperture of IPL, the campaign is seen saluting the attitude of a generation that is redefining conventional rules of the game to overcome seemingly insurmountable challenges.

    IPL stars too, faced with on-field challenges, have set aside conventional wisdom to devise their own 'mantra' to achieve glory. From Rohit Sharma's hunger for continued success to Virat Kohli channelling his aggression to be called 'King', the league has spawned many such mantras.

    Star India sports head Sanjog Gupta said, “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country. Fans are excitedly looking forward to what promises to be a very different IPL. Our campaign ‘India Ka Apna Mantra’ reflects the resilience, determination and enterprise of the nation. We believe IPL is a platform for expression of the same ‘nothing is impossible’ spirit on the field. Hunger for success in the IPL inspires players to take risks and challenge conventional wisdom. And it is their inner belief and indomitable ‘must do’ spirit that drives their commitment. We see this as a ‘capturing the mood of a generation’ campaign – one that reflects a more confident, enterprising, entrepreneurial attitude of the country. With the campaign launch, we are geared up to engage millions of fans and offer them high-quality content clubbed with innovative and immersive experiences.”

    Star Sports has launched two promotional films as a part of the #IndiaKaApnaMantra campaign featuring ‘Captain Cool’ MS Dhoni in two completely new avatars. The films capture the emotions and the success mantras of the players in their pursuit of excellence and success.

    Conceptualised by the creative team of Star India, the first film opens in a martial arts training camp with students playing cricket. Dhoni is seen teaching the kids how the continued hunger for success can be a driver for excellence. The Chennai Super Kings (CSK) captain cites his Mumbai Indians (MI) counterpart Rohit Sharma’s track record of winning five IPL trophies and his hunger to add on to his tally in 2021. The second promo opens in a summer camp with youngsters ready for a drill led by team leader Dhoni. Dhoni narrates the story of Virat Kohli, delivering the message that aggression when channelised in the right way, can help achieve success.

    The Vivo IPL has evoked intense emotions and exhilaration amongst its vociferous fans and this time too, Star Sports promises to bring back the same thrill as the marquee tournament returns to the country after nearly two years. 

  • IPL 2021: New promo features Captain Cool in monk avatar

    IPL 2021: New promo features Captain Cool in monk avatar

    MUMBAI: The Indian Premier League's official broadcaster Star Sports is leaving no stone unturned to build hype with the tournament's fourteenth edition right around the corner. It has rolled out a new promotional campaign titled #IndiaKaApnaMantra which talks about saluting the new Indian spirit that is eager to innovate and rewrite the rulebook.

    The latest promo sees former India captain and Chennai Super Kings (CSK) skipper MS Dhoni in a brand new avatar, donning the robes of a monk. In the film, Dhoni sports a bald look and is seen explaining to his young disciples that greed is not a bad thing so long as it ensures victory and continued success. In the backdrop, a montage of Mumbai Indian (MI) captain Rohit Sharma holding the IPL 2020 Title appears while Dhoni doles out the gyaan. He recounts how even after lifting the IPL trophy five times with Mumbai Indians, ‘the Hitman’ (aka Rohit Sharma) still hungers to add the IPL 2021 trophy to his kitty.

    This, of course, is a reference to MI having won the IPL five times, while CSK has emerged champions on three occasions.

    In another promo released earlier, Captain Cool Dhoni portrays the leader of an NCC cadets group where he gives lessons on how anger can be converted into a tool for success, narrating the fable of a ‘Virat khiladi’ who won the title of King by vanquishing big teams by means of his anger.

    IPL 2021 is all set to kickstart on 9 April when defending champions Mumbai Indians will take on Royal Challengers Bangalore in the tournament opener.

    For the fourteenth edition of the IPL, Star Sports has roped in two new brand partners – Kamla Pasand and Frooti as associate sponsors. They will join the ranks of Bingo, and Mutual Funds- Sahi Hai, the existing associate sponsors. Vivo is the title sponsor and Dream11, PhonePe, Byju’s, and Just Dial are the co-presenting sponsors this year. The names of these eight sponsors were released by Star along with the promotional campaign launched on Sunday.

  • Sony Pictures Networks lands broadcast rights of Ultimate Kho Kho

    Sony Pictures Networks lands broadcast rights of Ultimate Kho Kho

    New Delhi: Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV and digital broadcast deal with the country's first professional kho kho league – Ultimate Kho Kho, which is all set to kickstart this year.

    SPNI’s sports channels will play host to the homegrown sport in its new avatar backed by sports technology and innovations, which hope to guarantee high-octane games for the sports enthusiasts. The newest franchise based league will also be available on its dedicated OTT platform SonyLIV, allowing viewers to watch the Ultimate Kho Kho ‘on the go’.

    “Ultimate Kho Kho will bring back the oldest sport packaged in a modern avatar coupled with a new format and a dazzling television product that has the potential to not only revolutionise the sport but also create a unique experience for the audience—something that no one has ever witnessed before,” said Dabur Group chairman and promoter of the Ultimate Kho Kho Amit Burman.

    The traditional Indian sport of kho kho enjoys massive popularity across the country owing to its easy to play rule and high-speed format. Burman  has acquired long-term commercial rights from the Kho Kho Federation of India (KKFI) to shape the future of competitive kho kho to make the sport bigger and better.

    “At Sony Pictures Networks, our focus has always been to promote a multi-sport culture in India and Ultimate Kho Kho is a great addition to our sports portfolio. Kho kho is an extremely popular traditional Indian sport popular across India and we are happy to be on-board and showcase Ultimate Kho Kho to our viewers,” SPNI chief revenue officer distribution and head – sports business Rajesh Kaul said in a statement.

    The teams will consist of men and under-18 from all states across India registered under Kho Kho Federation of India. Player drafts are scheduled for mid-year this year and franchise-owners will be offered a bank of over 150 Indian players based on their performance and score in the national and recently concluded high performance training camp in February 2021.

    Ultimate Kho Kho CEO Tenzing Niyogi said the event will witness an intersection of the passion for a popular home-grown sport with new age technologies and state of the art formats. “For a sport to be packaged as a brand, it needs to have ‘an edge of the seat’ format, where every minute is a spectacle. With Sony Pictures Networks India as our partner, our endeavour is to deliver a compelling product that will attract not only the fancy of the viewers but become a platform for the brands to connect with consumers,” he added.

    Ultimate Kho Kho will be telecast in English as well as Hindi with regional language commentary on the cards.

  • ICC chief Manu Sawhney sent on leave after internal investigation

    ICC chief Manu Sawhney sent on leave after internal investigation

    NEW DELHI: International Cricket Council (ICC) chief executive Manu Sawhney has been asked to go on leave in light of adverse findings of his management style which emerged in an internal culture review of the sport's governing body.

    According to a report by PTI, Sawhney's conduct came under the scanner during an internal investigation by audit firm PricewaterhouseCoopers, and he may resign before his term ends. The report based its findings on the opinions of 85 employees and ex-employees of the ICC, with the federation’s chief coming under scrutiny for his allegedly "abrasive behaviour" with colleagues.

    The preliminary investigation has concluded that Sawhney’s conduct over the last 12 months has been unsavoury and against the ICC's way of leading its operations. Allegations range from the petty (“arrogance and high-handedness”) to the serious, such as “hiring and sacking employees at whim.”

    The ICC's human resources committee, led by England and Wales Cricket Board chairman Ian Watmore, discussed the findings of the report and sent a unanimous recommendation for the move to act against Sawhney to the ICC Board. In case Sawhney chooses not to resign, it could lead to a long-drawn removal procedure by the all-powerful board of directors.

    Appointed to the position in January 2019, Sawhney succeeded the popular David Richardson after a seven-year stint, and took charge formally in April that year. Several media reports stated that his “authoritarian style of functioning” was a far cry from the inclusive approach of his predecessor and understandably it has not gone down well with the employees. He has also been at loggerheads with certain influential cricket boards over various policy decisions, against the backdrop of a battle within the global body between two different visions of the future of the game.

    Sawhney, who has one more year left in his current tenure, was previously associated with Singapore Sports Hub and prior to that functioned as the head of ESPN Star Sports, also in Singapore, for 17 years.

  • Vivo IPL 2021 returns home, will begin in Chennai from 9 April

    Vivo IPL 2021 returns home, will begin in Chennai from 9 April

    New Delhi: The stage is finally set for one of the biggest cricketing events to begin. The Indian Premier League (IPL) governing council has announced the schedule for Vivo IPL 2021 to be held in the country from 9 April.

    The sporting extravaganza will return home after two years during which the world braved a pandemic and lockdown restrictions were put in place to combat it. The Vivo IPL 2021 will be hosted by Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai and Kolkata, said BCCI honorary secretary Jay Shah on Sunday.

    However, all the matches will be played behind closed doors to begin with and a call on allowing spectators will be taken at a later stage of the tournament, added Shah.

    The season will kickstart on 9 April in Chennai with a high octane clash between defending champions Mumbai Indians and Royal Challengers Bangalore. The world’s largest cricket stadium – Narendra Modi Stadium in Ahmedabad will host the playoffs as well as the final on 30 May. The newly-built stadium that hosted India’s second pink ball fixture at home will witness its first ever IPL.

    Each team is set to play at four venues during the league stage. Out of the 56 league matches, Chennai, Mumbai, Kolkata and Bengaluru will host 10 matches each while Ahmedabad and Delhi will host eight games each. All the matches will be played at neutral venues and no team will play at their home venue. All teams will play at four out of six venues during the league stage, said the BCCI.

    There will be a total of 11 double headers where six teams will play three afternoon matches and two teams will play two afternoon matches. The afternoon games are slated for a 3:30 pm IST start while the evening games will have a 7:30 pm IST start.

    After hosting the tournament safely and successfully in the UAE last year with all safety protocols in place, the BCCI said that it is confident of hosting the IPL at home with health and safety of players and all people involved being paramount. “The fixtures of the tournament have been mapped in a way that every team will travel only three times during the league stage, thus reducing commute and minimising risk,” said Shah.

    The complete fixtures for Vivo IPL 2021 can be accessed HERE. 

  • KabaddiAdda enters livestream partnership with K7 Tournament

    KabaddiAdda enters livestream partnership with K7 Tournament

    KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association Haryana (AKAH).

    KabaddiAdda is also the official scoring partner for the K7 tournament and will provide live news, updates, schedules and a live feed from the matches on its website.

    The 16-team qualifier tournament sees youngsters from some of the leading kabaddi academies in Haryana fight for a place in the K7 tournament. The competition is specially organised for players below 21 years and under 75 kg, and will be held over four days. Four teams placed in four different groups will battle it out for the top spot, the final for which will be held on 4 March 2021. The K7 entourage will then travel to other parts of the country.

    KabaddiAdda CEO Arvind Sivdas says, “The current K7 tournament is an amazing opportunity for players from amazing academies across the country to unleash their true potential. Our desi sport has garnered the attention it deserves and the audience too in recent times and we believe this collaboration with K7 will be worthwhile, given that the sport of Kabaddi is at the cusp of exponential growth. It's fantastic to see young players so excited to be back on a mat and it gives us immense pride to see the high quality of competition.”

    K7 co-CEO Vikas Gautam adds, “This being the inaugural edition of the K7 tournament, we have already seen tremendous response within the Kabaddi community and outside of it. With K7s, we intend on bringing more opportunities for the youth of this country, who aspire to be professional kabaddi players and want to take up the sport as a viable career.”

  • Sony Pictures Networks India bags broadcast rights of Abu Dhabi T10

    Sony Pictures Networks India bags broadcast rights of Abu Dhabi T10

    MUMBAI: Sony Pictures Networks India (SPN) has returned as the official broadcast partner for the second edition of Abu Dhabi T10. The tournament is slated to take place at the Sheikh Zayed Stadium from 28 January to 6 February 2021.

     All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi and will be livestreamed on its on-demand OTT platform SonyLIV which will allow viewers to watch the tournament on their mobile phones, bumping potential viewership numbers for the event.

    This year’s Abu Dhabi T10 will feature eight teams: Maratha Arabians, Bangla Tigers, Delhi Bulls, Northern Warriors, Deccan Gladiators, Qalandars, Team Abu Dhabi and Pune Devils that will face each other in 29 action-packed matches across 10 days. The star-studded line-up of international cricket talent features West Indian icons like Chris Gayle, Andre Russell, Dwayne Bravo, English stars Alex Hales and Sam Billings, along with lethal South Africans Imran Tahir and Chris Morris. With more experienced international stars coming into the league, fans can expect not just more entertainment on the field but also a higher level of cricket.

    To drum up the excitement for the tournament, Sony Sports has launched the campaign Cricket Ka Naya Avatar – Tod Phod Cricket where the entire game is of Powerplay and fans can look forward to ten overs of power packed entertainment at its best.

    YouTube Links for the Campaign Film:

    Sony Pictures Networks India  distribution and head – sports business chief revenue officer Rajesh Kaul said, “Cricket has always been India’s passion and we are excited to partner with this innovative, fast paced format in the Abu Dhabi T10 once again. Abu Dhabi T10 has grown from strength to strength and cricket lovers can look forward to some of the biggest names in the game producing power-packed performances this season."

    In addition to its massive subscriber base, Sony Pictures Networks India brings broadcast expertise and strong credentials to its part of the deal. The network is the premier destination for cricket in India, with rights to four international cricket boards – England and Wales Cricket Board, Cricket Australia, Sri Lanka Cricket and Cricket Ireland. It is also the official broadcaster of the ongoing India tour of Australia and the Big Bash League.

    T10 Sports Management chairman Shaji Ul Mulk said, “The Abu Dhabi T10 has become increasingly popular in the last few years and it's only fitting that Indian cricket fans get a chance to watch engaging cricket through Sony Pictures Networks India. The matches last for only 90 minutes and each game is guaranteed to have a lot of drama and entertainment. India will witness Abu Dhabi T10 becoming the next big thing in cricket over the next few years.”

    Abu Dhabi Cricket CEO Matthew Boucher said, “Global viewership in priority tourism source markets is a key driver behind our five-year 2019-2023 agreement to be the host destination of the Abu Dhabi T10. In this digital age, we are thrilled to offer cricket fans the best of the sport – and the best of Abu Dhabi – through Sony Pictures Networks, which has a massive audience base in India.”

    Abu Dhabi T10 is the world’s only ten-over cricket tournament officially sanctioned by the International Cricket Council (ICC) and licensed by the Emirates Cricket Board (ECB). Abu Dhabi T10 is a UAE product that has grown into a globally accepted cricket format. Matches have a 10-over-a-side format and duration of 45 minutes a side totalling 90 minutes of play. The tournament is played over ten days, with a round robin followed by semi-finals and the final. The Abu Dhabi T10 tournament is a short, high energy format loved by global audiences and international cricket stars alike.

  • Guest column: From gold-standard sports infrastructure to Olympic gold for India

    Guest column: From gold-standard sports infrastructure to Olympic gold for India

    MUMBAI: Sports has had a diverse, rich and colourful history in India. From the gold mine of talent unearthed from the farthest corners of the country to shining torches of tomorrow in competitive world events, India has witnessed exemplary and legendary sportsmanship.

    Notwithstanding the potential sports prowess the country possesses, India still has a long way to go to be becoming a world power in sports. Each Olympics, we hope for India to come back shining with honours.

    Then what exactly is stopping a country with one of the largest youth population and a promising generation of ace sportspeople. The pros and cons of the sporting ecosystem can be a long debate, but a key element to be discussed is a good and robust infrastructure. The sporting infrastructure forms the backbone of sports legacy in any nation. A brilliant case study in contributing to the sporting infrastructure of India among a few legacy names is also the DY Patil Stadium.

    A good sports infrastructure not only encourages international mega sporting events to look at a country as an exciting host destination, but at the grassroots it is vital to expand and develop a culture of sports. Athletes need to have access to high performance, world-class facilities which will enable them to train based on global standards. A weak infrastructure is a hard-hitting obstacle in the journey of an athlete’s training and also discourages young people in the country from taking sports seriously.

    There is a need to bridge this gap, raise the bar and develop a winning environment for sports. When it comes to infrastructure, there are certain elements that are cornerstones in gauging the excellence of a facility or centre

    International standards

    The standards of every equipment, amenity, and any allied element in infrastructure needs to meet standards of global, mega sporting events. The quality, area size and type of materials all make a massive difference in increasing preparedness of a sportsperson and equipping them to play at a mega level.

    For example for football, the FIFA standard ground at DY Patil is to ensure preparedness at an international level for an aspiring footballer. Athletes also have access to a premium facility gymnasium and the TMGA DY Patil Sports Centre, which adds an edge to global sports training.

    The challenges and opportunities provided by the area will enhance the game of the sportsperson.

    Ease of operations

    It is necessary to understand and innovate to enhance a player’s game. For example, outfields in India are typically made of red soil, when it rains the outfield tends to become sluggish and heavy. To minimise the interruption because of rain, the DY Patil Stadium’s outfield is sand based. A completely concealed underground drainage system helps quickly remove water. Again, minimum interruptions in games or training are valuable, since each minute gone on the clock in sports is a massive loss.

    Customised to the sport

    Every sport has its ideal playing field and every sport an athlete trains for requires the ideal field from the training stage. For tennis, hard courts of uniform material and layers which offer greater constituency of bounce is preferred.  Attention to these details play an integral role, since every sportsperson gets his well-deserved share of the pie and a level playing field increases the confidence in a player’s game.

    Recovery areas

    It is imperative that every sportsperson gets proper access to recovery and rehab facilities. Sports is a strenuous activity and a well-equipped facility includes special recovery areas, ice baths which help players recoup and also prevent long run injuries whenever possible.

    It is not an understatement to say if India becomes home to world-class sporting infrastructure, there is no stopping the nation from realising its immense potential in the global sports arena. Among pioneering infrastructure names in building India’s sports legacy, when India becomes home to world-class sporting infrastructure, the DY Patil Stadium is sure to be one of the leading global venues.

    (The author is president, DY Patil Sports Academy. Indiantelevision.com may not subscribe to his thoughts.)

  • Eurosport India to bring New Japan Pro-Wrestling

    Eurosport India to bring New Japan Pro-Wrestling

    KOLKATA: Discovery’s Eurosport and Eurosport HD India are all set to captivate Indian pro-wrestling fans with high octane action from New Japan Pro-Wrestling (NJPW) with the dawn of the new year. The addition of NJPW expands Eurosport’s portfolio of pro-wrestling offerings with the exclusive India broadcast slated to begin 9 January 2021 from 6 pm, with weekly episodes to be telecast every Saturday and Sunday from 6 pm onward.

    Eurosport’s partnership with the 48-year-old pro-wrestling franchise for 2020-21 will include broadcast of all the marquee fixtures of the NJPW calendar for the year – Wrestle Kingdom, New Japan Cup, Best of Super Juniors and G1 Climax.

    Discovery South Asia sports business affiliate sales senior vice president and sports business head Vijay Rajput said, “India has a potent fan base for pro-wrestling and with the addition of New Japan Pro-Wrestling, Eurosport is taking a major step towards providing quality sports content to the Indian audiences.”

    He also added, “This partnership only adds to our commitment of building vertical ownership and gives our viewers the much-needed ingredient to get their adrenaline pumping while experiencing some of the world’s best pro-wrestlers in action.”

    New Japan Pro-Wrestling president and representative director Takami Ohbari said, “New Japan Pro-Wrestling is very excited to partner with the best sporting network in the world to reach out to the Indian audience. India’s passion for professional wrestling is a known fact and with Eurosport we surely make the perfect tag-team to provide some of the best action from the world of pro-wrestling and fuel the desire of the Indian fans.”

    New Japan Pro-Wrestling’s iconic Rainmaker Kazuchika Okada heads a roster of world-leading athletes, including the double IWGP heavyweight and intercontinental champion Kota Ibushi, Jay White, Will Ospreay, Hiroshi Tanahashi, Tetsuya Naito and many more.