ITV

Category: Sports

  • IPL 2021: TCL renews partnership with Sunrisers Hyderabad

    IPL 2021: TCL renews partnership with Sunrisers Hyderabad

    MUMBAI: Consumer electronics brand TCL has signed on as the official sponsor of IPL franchise Sunrisers Hyderabad (SRH), for the second consecutive year.

    TCL India general manager Mike Chen said, "SRH has constantly demonstrated consistency through its dashing performances and gained wider traction among cricket fans. Joining forces with them once again will help us augment our reach and popularity across India. It also allows us to reiterate our vision of promoting sports and create great cricket moments for our customers."

    Sunrisers Hyderabad chief executive officer K Shanmugham said, "With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”

    The brand had come on board as SRH’s official sponsor last year. The continued partnership for the upcoming championship underlines TCL’s commitment to creating and delivering best-in-class entertainment experiences to India’s rapidly-growing customer base, while cementing its stance across the country.

  • IPL 2021: 18 sponsors hop onto the bandwagon

    IPL 2021: 18 sponsors hop onto the bandwagon

    KOLKATA: Star Sports, the official broadcaster of the Vivo IPL 2021, has roped in 18 sponsors and over 100 advertisers across multiple brand categories, days ahead of the commencement of the league.

    The 18 sponsors onboard for the 2021 edition are Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, Groww, Cred, Garnier Men, and Havells. The categories of advertisers include edtech, fantasy sports, beverages, pay wallets, home décor, auto, telecom, consumer durables, FMCG, financial services, amongst others. 

    Star Sports executive vice president Anil Jayaraj said, “We are delighted with the response received from brands across categories. Vivo IPL on Star Sports has established itself as a marquee marketing platform, and the interest among advertisers has only grown with each passing year. We have been associating and providing sponsors with customised and innovative solutions that drive high impact and engagement.”

    Vivo IPL 2021 will broadcast live on the Star Sports Network and stream on Disney+ Hotstar starting 9 April 2021 from 7.30 pm onwards across multiple languages. Select Dugout will be back on Star Sports Select with legends providing cricket enthusiasts with an in-depth analysis of each match.

  • IPL 2021: Delhi Capitals signs Optimum Nutrition as nutrition partner

    IPL 2021: Delhi Capitals signs Optimum Nutrition as nutrition partner

    MUMBAI: Delhi Capitals have announced Optimum Nutrition as its official nutrition partner for the upcoming season of the Indian Premier League (IPL).

    Throughout the IPL season and its association with the team, the brand will be highlighting its range of nourishment products.

    Delhi Capitals director & CEO Vinod Bisht said, “Our players have always been our topmost priority and we are continuously putting in efforts to ensure that they are fit and healthy on and off the field. We are very delighted to welcome Optimum Nutrition as the official nutrition partner for Delhi Capitals for IPL 2021 as their products will help our team achieve their nutrition goals. We look forward to a fruitful partnership." 

    Optimum Nutrition managing director Satyavrat Pendharkar added, “These are difficult times, but the show must go on. The players are training out there, giving their 100 per cent, and gearing up to put on a great game for all of us. Being world's #1 sports protein powder brand, Optimum Nutrition with our wide range of functional products is committed to support Delhi Capitals nutrition needs and help them achieve their performance goals.”

    Sports nutrition powder Optimum Nutrition is part of Glanbia Performance Nutrition. The brand has gained prominence in the categories of slowly digesting protein products, strength and endurance products for workout regimens, and weight management products. Along with an array of protein powders and supplements, Optimum Nutrition also provides a guide for food consumption with respect to the nutritional factors in accordance with one’s requirements.

  • Olympics 2020: Kiren Rijiju, Sony Sports say ‘Hum Honge Kamyaab’

    Olympics 2020: Kiren Rijiju, Sony Sports say ‘Hum Honge Kamyaab’

    KOLKATA: With the clock counting down to Olympics 2020, minister of state (I/C) youth affairs and sports Kiren Rijiju has joined hands with Sony Pictures Sports Network (SPSN) in support of the Indian athletes with their Hum Honge Kamyaab campaign. 

    Rijiju filmed the campaign at Major Dhyan Chand National Stadium with SPSN, the official broadcast partner of the Olympic Games Tokyo 2020, to provide the last mile inspiration for the athletes representing the country.

    The film with the central theme of Hum Honge Kamyaab will feature the sports minister encouraging the entire Indian contingent to win accolades and also aims to ensure the country is aware about the athletes representing them.

    SPSN is leaving no stone unturned to ensure Indians are aware about the athletes who would be representing the country a few months from now. As the sportspersons  prepare to go on the grandest stage of all, the sports broadcaster joining hands with Rijiju will kickstart a movement that aims to galvanise and inspire the country in celebrating the heroes travelling to Tokyo and wish them the best luck for their success.

  • IPL 2021: OctaFX is Delhi Capitals’ official trading partner

    IPL 2021: OctaFX is Delhi Capitals’ official trading partner

    NEW DELHI: Indian Premier League (IPL) franchise Delhi Capitals has entered into a one-year partnership with OctaFX as the team’s official trading partner for the 14th edition of the tournament. The deal includes an exclusive digital content partnership with the brand. Under the partnership, Delhi Capitals’ flagship digital asset, DCTV, and all content produced under it will be sponsored by OctaFX.

    Forex broker OctaFX has signed the exclusive deal to maximise its digital outreach and amplify engagement. The brand will sponsor six digital IPs under the DCTV umbrella – DC All Access, DC on The Pitch, Capitals Unplugged, DC Specials, Salaam Dilli and FanCam. Apart from this, the brand will also have access to the team’s marquee players for developing its key communication and elevating its customer engagement.

    Delhi Capitals chief executive officer Vinod Bisht said, “This association highlights the value of our digital platforms in providing sponsors visibility and access to the large and engaged audience cultivated by Delhi Capitals. OctaFX’s consumer-first approach is in sync with our team’s values and our strong connection with our key stakeholders – the fans. We are honoured and grateful to receive their support on our quest for the title”.

    OctaFX official representative Anna Raes said, “Sponsoring Delhi Capitals is an exciting opportunity for the OctaFX team. We strive to support young and diligent players on their way to fulfil their ambitions and realise their full potential. OctaFX and Delhi Capitals share the same views. When it comes to ambitions, online investing and sports are very much alike. We also appreciate this opportunity to become a part of a modern, engaging, and exciting Indian cricket environment and provide the best game experience to its fan base.”

  • Sportskeeda becomes the 2nd Largest Sports Website in India – Source: Comscore

    Sportskeeda becomes the 2nd Largest Sports Website in India – Source: Comscore

    Sportskeeda, one of India’s top online sports platforms, recently announced that it has claimed the No. 2 spot on the Comscore sports website rankings in India. The milestone is particularly significant given its timing, coming as it does amid the plethora of problems being faced by the media industry.

    Digital sports media saw a sharp decrease in consumption early last year, due to the cancellation of several major sports events across the globe. But Sportskeeda still managed to multiply its audience and establish new records and is now second only to Cricbuzz in India.

    Sportskeeda registered its largest-ever readership numbers during IPL 2020. The website saw 102 million unique users and 1.8 billion ad impressions between 19 September 2020 and 10 November 2020.

    During 2020 Sportskeeda also became the No. 1 esports news publisher in the country, having expanded its coverage into several different segments. In addition, the company has seen considerable success with its new video formats; series like SK Live, SK Tales, Freehit, and Rubaru as well as other snackable, short-form sports videos have garnered plenty of positive response from users.

    Speaking about the landmark moment, Porush Jain, Founder and Chief Executive Officer of Sportskeeda said:

    “Sportskeeda has had humble beginnings, and it is overwhelming to see that today we stand second in the Comscore rankings for sports websites in India. It's a tough business and a tough market, but sports fans have given their verdict. Credit goes to the strong team of content creators and managers that have been with us for over a decade now! The team is more driven than ever, and this new milestone will only serve as another source of motivation. We will continue to focus all our energies on serving the most entertaining content possible for hardcore sports fans."

    Sportskeeda’s commitment to generating quality content and prioritizing its users at every step has been pivotal in its phenomenal growth over the last few years. The company looks poised to keep the momentum going and eventually become the ultimate platform for sports fans.

  • MPL strikes three-year sponsorship deal with Kolkata Knight Riders

    MPL strikes three-year sponsorship deal with Kolkata Knight Riders

    KOLKATA: With the fourteenth edition of the Indian Premier League (IPL) just nine days away, brands are scrambling to hammer out partnerships with teams in order to maximise their visibility and reach during this super popular cricket extravaganza. The latest to join the bandwagon is the esports platform Mobile Premier League (MPL) which has come on board as the principal sponsor for Kolkata Knight Riders (KKR) after signing a three-year sponsorship deal.

    The association with MPL commenced last year, when it bagged the principal sponsorships for both the franchises of the Knight Riders brand, that included KKR and Trinbago Knight Riders (TKR) in the IPL and Caribbean Premier League (CPL) respectively.

    Taking the relationship forward, the three-year sponsorship deal begins this year with IPL 14 and will go on till the year 2023. KKR and MPL will look to create greater fan engagement opportunities and unique experiences that bring the game closer to the audiences.

    “MPL is a vibrant e-sports company which has grown rapidly through some amazing energy and innovation. It’s been a great journey for KKR with MPL and we look forward to deepening and broadening our relationship,” KKR CEO and MD Venky Mysore said.

    “We are proud to extend our partnership with the Knight Riders. Last year’s beginning was very fruitful for the brands and we organised some great fan engagement activities together, which we will take forward this year and in the subsequent editions of the IPL. KKR is one of the most watched teams in the IPL and being on the front of their jersey adds a lot of salience and visibility to our brand,” MPL co-founder and CEO Sai Srinivas said.

    IPL 2021 will kick off on April 9, and two-time league champions KKR will play against the other eight teams in 14 matches. KKR will play their first match on April 11 at the MA Chidambaram Stadium in Chennai.

    Last week, KKR signed on wire and cable manufacturer RR Kabel as official sponsor. The brand will feature as the leading trouser branding for all KKR team players for IPL 2021.

  • IPL 2021: Kansai Nerolac continues its association with Sunrisers

    IPL 2021: Kansai Nerolac continues its association with Sunrisers

    MUMBAI: The IPL is around the corner and Kansai Nerolac Paints has announced its continued association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition. As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.

    Kansai Nerolac Paints executive director Anuj Jain said, “Cricket is loved by people across age-groups and cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility and connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”

    Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues and championships for decades and with T20 franchisees since 2016.

  • Ahead of IPL, Star India says to go for the HD experience

    Ahead of IPL, Star India says to go for the HD experience

    MUMBAI: Star India has launched a new network-wide TV campaign ‘Sirf dikhaane ke liye nahi, dekhne mein bhi real HD experience’ to build awareness among television lovers who, despite owning an HD TV and HD set-top box (STB), continue to view their favourite Star channels in standard definition (SD). 

    Consumers often think that having an HD TV by itself provides the complete HD viewing experience, which is a myth the campaign aims to bust with a touch of humor. Based on the findings from a study conducted by Star India, only 25 per cent of consumers are aware of the fact that apart from having an HD TV and an HD set-top box they also need to subscribe to HD channels to get the complete HD viewing experience.

    The campaign also highlights the features of Star HD channels such as wider picture, 5X sharper picture, and 5.1 Dolby surround sound that help make the viewing experience far more superior and immersive.

    Star & Disney India president – TV distribution, India and international Gurjeev Singh Kapoor said, “There is a huge potential to further increase affinity towards our content with the large portfolio of 26 Star HD channels across genres and languages; with a strong live cricketing calendar this year and Vivo IPL 2021 just around the corner, we want consumers to experience the sheer delight and stadium-like feeling that our HD channels can provide. It is the right time for consumers to enhance their viewing experience with a Star HD channel subscription. Hence, this campaign is aimed at bridging the awareness gap and in helping consumers realise the relevance of recharging their Star HD channels.”

    The campaign is driven by a well-conceptualised film that draws a parallel to people’s innate habit of keeping things in their homes for show value rather than using it for their intended purpose. Owning a fancy, flat-screen HD TV is something that elevates the social status of an individual, and the campaign cheekily nudges the consumer to elevate the value of their HD TV ‘Apne HD TV Ka Naam Roshan Kijiye’ by subscribing to Star HD channels. The campaign will also feature some of the most loved characters from the Star India Network endorsing the Real HD experience.

     Click here to watch the TVC: Instagram | Facebook | LinkedIn | Twitter

  • IPL 2021: Equitas Small Finance Bank renews partnership with CSK

    IPL 2021: Equitas Small Finance Bank renews partnership with CSK

    MUMBAI: Micro-finance lender Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for IPL 2021. It will be the official retail banking partner for the MS Dhoni-led team. 

    Along with the logo positioning at the back of the helmet and cap sported by CSK players, Equitas is also going to launch a new campaign titled ‘The bank behind every champion’ to drive its visibility.

    With this new campaign, the company aims to communicate that Equitas has been transforming the lives of individuals through its lending and social responsibilities over time with the support and funds of people who are banking with them. Equitas Small Finance Bank has been previously associated with the three-time IPL champions from season 2018-2020.

    Through this association, the bank hopes to highlight some of the key benefits of banking with them which includes up to seven per cent interest on savings, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfer and reward points on all debit card spends thereby transforming lives of customers with the aim to build stronger communities.

    Equitas Small Finance Bank president & country head- branch banking, liabilities, product & wealth Murali Vaidyanathan said, “Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow.”

    Chennai Super Kings CEO KS Viswanathan said: "I'm delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into the CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support."