Category: Sports

  • Mayank Dayal switches gears, takes the wheel at LA Knight Riders

    Mayank Dayal switches gears, takes the wheel at LA Knight Riders

    MUMBAI: Mayank Dayal, a seasoned sports marketing whiz, has made a cracking move, transitioning from the dusty pitches of the Indian Premier League (IPL) to the sun-kissed shores of Los Angeles. He’s stepped into the role of business head – Los Angeles Knight Riders, a full-time gig with Knight Riders Sports, effective June 2025. This chap knows his onions when it comes to brand building and fan frenzy, having honed his skills across two decades in global sports, media, and entertainment.

    Just five months ago, Dayal was the head of marketing for Gujarat Titans, where he was instrumental in driving brand growth and whipping up fan engagement for the IPL franchise. Before his stint with the Titans, he was a key player at Sony Sports for nearly three years, leading award-winning campaigns for behemoths like the Fifa World Cup, UEFA Champions League, Olympics, and even the WWE. Talk about a versatile player!

    His career journey reads like a thrilling sports documentary. Dayal spent over six years at Sony Pictures Networks India, climbing the ranks to head – marketing, sports, after a four-year stint as associate vice president. Prior to that, he spent a considerable nine years and one month at Viacom18 Media Pvt Ltd, where he held various marketing leadership roles, including senior manager – marketing and director, marketing for channels like Comedy Central and Vh1.

    Dayal’s early innings saw him at Star India Pvt Ltd for nearly three years, where he served as an assistant manager and assistant manager – brand solutions, crafting innovative brand integrations. He also had a four-year, five-month spell as a manager – major accounts at Star News, where he was even awarded “The Best Sales Performer.” His foundational experience includes a brief stint as a trainee – marketing at Bharat Petroleum Co. Ltd and an executive trainee at Linterland – Rural.

    With a deep understanding of audience insights and digital media fandom, Dayal is all set to knock it out of the park for the Los Angeles Knight Riders. It seems his career is always playing on the front foot, driving brand, fan, and revenue growth in the global sports arena.

  • Mumbai Falcons race into cricket with SoBo franchise and Rs 82 crore play for India’s sporting future

    Mumbai Falcons race into cricket with SoBo franchise and Rs 82 crore play for India’s sporting future

    MUMBAI: They’ve dominated global circuits at 300 km/h.

    Now they’re padding up for the pitch.

    Mumbai Falcons Racing Limited, known for flying India’s flag high in international motorsport, has switched gears with the launch of SoBo Mumbai Falcons, their new T20 franchise under the Mumbai Cricket Association’s T20 Mumbai League.

    Announced in Mumbai on 3 June, the Rs 82 crore franchise unveiling wasn’t just about the new jersey or the team anthem. It marked a bold crossover between two of India’s biggest sporting passions—cricket and racing—with a shared focus on science, data, and talent development.

    The occasion also saw the debut of ‘Agla Star – One in a Billion Hunt’, a national athlete development programme targeting India’s next sporting icons—not just in cricket but across disciplines. Lending gravitas to the vision, Kapil Dev has joined the SoBo Mumbai Falcons in an advisory and ambassadorial capacity.

    “We’re not here to be just another cricket team. We’re here to build something deeper, something more future-focused. The same dedication that built champions in racing is now being brought into cricket”, said the Mumbai Falcons leadership.

    Founded in 2019, Mumbai Falcons became the first Indian team to win an FIA-accredited international racing championship. Their focus on performance science has shaped careers of motorsport prodigies like Kimi Antonelli, Arthur Leclerc, and Oliver Bearman. In 2024, they clinched the Formula Regional Middle East title and secured second place in Formula 4 middle east.

    Now, the Falcons are extending that high-performance blueprint to the cricketing crease. The SoBo Mumbai Falcons will blend the instincts of gully cricket with a precision-led, data-first culture usually reserved for pit lanes.

    The initiative signals a new chapter in Indian sports—where cricket isn’t just about sixes and sledges, but also systems and strategy. From anthem to academy, the SoBo Falcons promise to be more than a team; they aim to become an institution for sporting excellence.

  • Fancode nets Uefa broadcast rights for Women’s Euro 2025 and U21 Men’s Championship

    Fancode nets Uefa broadcast rights for Women’s Euro 2025 and U21 Men’s Championship

    MUMBAI: Football fans in India won’t have to squint at dodgy links or wake up to spoilers anymore—Fancode has clinched exclusive broadcast and digital rights for two of Uefa’s most anticipated tournaments: the Uefa Women’s Euro 2025 and the Uefa U21 Men’s Championship 2025.

    The Uefa Women’s Euro will run from 2 July to 27 July with 31 matches on the card, showcasing elite athletes like Alexia Putellas, Lauren James, Keira Walsh, Ada Hegerberg, Aitana Bonmatí, and Kadidiatou Diani. With eight-time winners Germany, defending champions England, and continental heavyweights like Sweden, France, and the Netherlands vying for glory, the tournament promises fireworks.

    Fancode co-founder Yannick Colaco commented, “The growth of women’s football globally has been phenomenal, and Indian fans have embraced it with passion. We are proud to bring Uefa Women’s EURO 2025 to our platform, continuing our commitment to making world-class women’s sport accessible to fans across India”.

    But the summer of football doesn’t stop there. The Uefa U21 Men’s Championship—scheduled from 11-28 June—will also be streamed live on Fancode. Known as the launchpad for greats like Andrea Pirlo, Mesut Özil, Juan Mata, and Thiago Alcântara, the tournament now features rising stars including Kobbie Mainoo (Manchester United), Warren Zaïre-Emery (PSG), and Rico Lewis (Manchester City).

    Colaco added, “These are tournaments with massive international following, and now Indian fans can watch all the action seamlessly, live and exclusive on Fancode. It’s part of our vision to make top-tier global football more accessible than ever before”.

    Uefa’s marketing director Guy-Laurent Epstein endorsed the partnership, “We are pleased to partner with Fancode as the home of the upcoming Uefa Women’s Euro & Uefa Under-21 Championship in the Indian sub-continent region. Football fans will be able to enjoy extensive and the highest quality coverage of Uefa Women’s Euro 2025 & Uefa Under-21 Championship 2025, with all matches broadcast on Fancode’s digital platform”.

    Fancode has previously brought Indian audiences major women’s tournaments including the Fifa Women’s World Cup 2023 and the Barclays FA Women’s Super League. Their focus on building visibility for women’s sport continues with this latest move.

    Fans can tune in via Fancode’s mobile app, website, TV apps like Android TV, Amazon Fire TV Stick, and Jio STB, or platforms including Tata Play Binge, WatchO, Playbox, and Sundirectgo. Matches will also be broadcast on Tata Play Fancode Sports (Channel 475), Jio TV+, and Prime Video Channels.

  • IPL 18 advertisers score big as FMCG, gaming and finance jostle for air-time

    IPL 18 advertisers score big as FMCG, gaming and finance jostle for air-time

    MUMBAI: It’s not just the players smashing boundaries—advertisers are on a powerplay of their own. According to TAM Sports’ latest report on IPL 18 (covering the first 70 matches between 22 March and 27 May 2025), this season saw a brand barrage with more than 190 brands, 105+ advertisers, and 70+ categories vying for attention on TV. 

    That’s a 27 per cent jump in advertiser count and nearly 28 per cent rise in brand presence compared to IPL 17. Clearly, the advertising pitch is just as lively as the one at Eden Gardens. The commercial ad volumes for the first 70 matches of IPL 18 nudged past last season’s levels, with indexed TV ad volumes clocking in at 100.4, a whisker above the IPL 17 baseline of 100.
    top5newcategoriesandbrandsTop five advertising categories in IPL 18 (by ad volume share):
    1. Mouth Fresheners – 12.78 per cent  (up from 11.45 per cent in IPL 17)
    2. Biscuits – 9.77 per cent
    3. Ecom-Gaming – 6.83 per cent  (down from 11.04 per cent in IPL 17)
    4. Aerated Soft Drinks – 5.89 per cent
    5. Corporate-Financial Institutes – 5.34 per cent

    Mouth fresheners held on to their crown, showing that Indian advertisers still believe freshness sells, especially between overs. Biscuits crunched their way into the No. 2 spot, while ecom-gaming slipped a few spots—perhaps signalling ad fatigue or recalibrated spends post-pandemic highs.

    What’s also notable is the diversification of the ad pie. From perfumed pitches to cooling sales strategies (think air conditioners), the IPL has cemented itself as the go-to platform for mass-market and digital-first brands alike.

    As digital integration and CTV platforms begin syncing with traditional TV, IPL is morphing into a full-spectrum advertising festival. The brand blitz isn’t slowing down—if anything, it’s gearing up for a full 360-degree spin shot in IPL 19.

  • Delhi GM Open makes its next move with Triveni Sports in play

    Delhi GM Open makes its next move with Triveni Sports in play

    MUMBAI: When strategy meets sponsorship, it’s more than just a game,it’s a masterstroke. The 21st edition of the Delhi International Open Grandmasters Chess Tournament better known as the Delhi GM Open is going all in with a new strategic ally. Triveni Sports Private Limited has joined hands with the Delhi Chess Association (DCA) as Associate Sponsor, powering India’s most prestigious classical-format chess event into its most ambitious edition yet.

    Backed by the All India Chess Federation and slated to unfold from 7 to 14 June at Tivoli Gardens, Chattarpur, New Delhi, the Delhi GM Open 2025 is gearing up to host over 2,500 players from more than 15 countries. This includes 20 Grandmasters battling it out across three rating-based categories. The pièce de résistance? A record-smashing Rs 1.21 crore prize pool up from previous editions with Rs 51 lakh for Category A (open to all rated players), and Rs 35 lakh each for Categories B (U-1900) and C (U-1700). Each category will run 10 rounds under FIDE’s Swiss system.

    Triveni Sports, a joint venture between Triveni Engineering & Industries Limited and Triveni Turbine Limited, is no stranger to the game. With consecutive Global Chess League titles to its name and deep roots in Indian chess, the company’s involvement brings both credibility and enthusiasm to the board. Expect brand visibility across the tournament from check-in counters to checkmates with digital campaigns and on-ground activations ensuring a seamless partnership presence.

    Adding ceremonial gravitas, Triveni Group chairman and MD former president of the All India Chess Federation, Dhruv M. Sawhney and will be the chief guest at the inauguration. A chess devotee himself, Sawhney remarked, “Chess has always held a special place in my heart… Through Triveni Sports, we are committed to supporting platforms that empower young talent and advance the sport in a meaningful way.”

    Echoing the sentiment DCA president Bharat Singh Chauhan added, “This is where norms are earned and future GMs are born. Triveni Sports understands the demands of chess and shares our vision of growing the game sustainably from the grassroots up.”

    With pawns poised and prize money piled high, the Delhi GM Open is setting the board for a tournament where every move matters. Checkmate never looked this grand.

  • Idemitsu Honda Racing riders battle it out in Malaysia’s heat, gain ground in ARRC

    Idemitsu Honda Racing riders battle it out in Malaysia’s heat, gain ground in ARRC

    MUMBAI: Grit, grind, and throttle defined the second round of the 2025 FIM Asia Road Racing Championship (ARRC) at Malaysia’s Sepang International Circuit, where Idemitsu Honda Racing India’s riders Kavin Quintal and Johann Reeves turned up the heat in the Asia Production 250cc class (AP250).

    In an eight lap, tyre-burning contest against Asia’s finest, 19-year-old Quintal clawed his way from the 19 grid slot in race one to finish 18 with a time of 19:43.239. By race two, he dug deeper, rode smarter, and powered to 15 place with a time of 19:44.506, clinching one championship point.

    His fastest lap? A zippy 2:25.412 — a silver lining on a steamy Malaysian afternoon.

    Reeves, starting from the 24 grid spot, rode a composed first race to place 19 with a total time of 19:44.679. In race two, he crossed the line at 20 after clocking a best lap time of 2:29.021, wrapping up a learning-heavy weekend on one of Asia’s most complex tracks.

    With Kavin’s single-point gain in round two, the Indian team now sits with a total of five points in the AP250 class — slow and steady, but forward.

    “Today’s race at Sepang Circuit was challenging from start to finish. The technical track demanded complete focus and tested every move. It was a tough battle out there. I am taking away important lessons and remain determined to come back stronger in the upcoming races”, said Kavin.

    Johann echoed the sentiment, adding, “Today’s race at Sepang Circuit pushed me on every level. The competition was intense and the track demanding. I have gained valuable experience for the team. There’s a lot to build on. With the completion of Round two, I am focused on coming back stronger in the upcoming races”.

    While the points column may not scream dominance yet, the determination in the pit lane is unmistakably loud. With more rounds to go, both riders will look to translate momentum into podiums.

  • Aamir Khan swaps silver screen for cricket commentary box in IPL playoffs and final

    Aamir Khan swaps silver screen for cricket commentary box in IPL playoffs and final

    MUMBAI: Mumbai’s cricket fever just got a Hindi cinema twist. Aamir Khan, the thinking man’s action hero, is ditching his director’s chair for the commentary box as JioStar unveiled its star-studded lineup for the Tata IPL playoff and final on 1 June and 3 June respectively.

    The Lagaan legend, whose cricket credentials go beyond mere acting, donned the headset alongside seasoned commentators for Qualifier 2 and will also do so for the final showdown. Khan will join the pre-show festivities on Star Sports and JioHotstar with Genelia D’Souza and the cast of his upcoming film Sitaare Zameen Par, promising viewers a heady cocktail of cinema and cricket on 3 June.

    But this isn’t just celebrity window-dressing. Khan plans to roll up his sleeves, dissect match strategies, make bold predictions, and—true to form—inject his trademark perfectionism into play-by-play analysis. The actor-turned-pundit will share the mic with JioStar’s panel of former IPL champions, creating what promises to be television gold.

    “Nothing matches the energy and stakes of the Tata IPL playoffs and I’m quite excited to be at JioStar’s studios for these crucial playoff games,” Khan said. “Personally, I think both matches are going to be a cracker considering the teams still in contention, and I’m looking forward to commentating off the field.”

    The coverage began from 29 May  through 3 June, with Khan’s commentary debut bookending the tournament’s climactic weekend. Cricket purists and Hindi cinema buffs alike can catch the action exclusively on Star Sports Network and JioHotstar.

    If Khan brings half the intensity he showed in Dangal to the commentary box, viewers are in for a treat that’s equal parts sporting spectacle and entertainment extravaganza.

  • Cricket and other sports pirates get the boot as broadcasters flex their legal muscle

    Cricket and other sports pirates get the boot as broadcasters flex their legal muscle

    MUMBAI: The International Broadcaster Coalition Against Piracy (Ibcap) has been rather busy playing digital sheriff, rounding up streaming rustlers and making pirates walk the legal plank. The coalition’s 2025 annual report, released at its Anaheim gathering  on 14 May, revealed a year of impressive swashbuckling against content thieves who’ve been helping themselves to premium programming without so much as a by-your-leave.

    The real crowd-pleaser was  Ibcap’s cricket crusade, where it showed that protecting live sports requires the reflexes of a wicket-keeper and the persistence of a tail-end batsman. During the 2024 Indian Premier League tournament, its analysts in India and America worked in real-time shifts, sending takedown notices faster than Jasprit Bumrah delivers yorkers. The result was spectacular: 6,723 streams disrupted over the tournament’s duration and more than 2.1 million Facebook Live views blocked worldwide. Its takedown rate on social media and mobile apps achieved a perfect 100 per cent—leaving pirates and would-be viewers equally frustrated.

    The highly popular cricket T20 World Cup saw similar success, with Ibcap’s laboratory removing 3,783 streams and disrupting over a million Facebook Live views globally. On set-top box and IPTV services, it knocked out 2,852 streams with a 77 per cent success rate, whilst web-based live streams suffered even more, with 5,940 removed at a 70 per cent clip. Social media and mobile apps once again proved no match for IBCAP’s digital fielding, maintaining that perfect 100 per cent takedown rate.

    Ibcap expanded it merry band of  crusaders with three notable additions: Japanese public broadcaster NHK, whose programming reaches 160 countries, joined the fray in June 2024, bringing protection for Japanese-language content into the fold. American video distribution heavyweight DirecTV followed suit in March 2025, broadening Ibcap’s reach into mainstream American programming. Most recently, Italy’s national broadcaster Rai signed up, dragging its popular channels Rai Uno and Rai Italia—home to variety shows, sports, and live Serie A football—under Ibcap’s protective umbrella.  With programming available across 174 countries on five continents, RAI’s addition proves that even the land of pasta and beautiful football isn’t immune to streaming skulduggery. Ibcap currently represents over 220 television channels from America, Europe, Brazil, the Middle East and South Asia. 

    The coalition hasn’t just been collecting members like Panini stickers. Its laboratory techies have developed a rather clever automated monitoring system that spots dodgy video-on-demand content on set-top boxes and IPTV services faster than you can say “buffering.” This proprietary digital bloodhound doesn’t just watch—it captures evidence, preserves it for legal proceedings, and fires off automated takedown notices to infringing services, content delivery networks, and hosting companies worldwide. The result? Illegal streams vanish quicker than a Test match in Perth. Ibcap is so pleased with this technological marvel that it’s considering offering the service to non-members and other organisations in the broader anti-piracy battle.

    Ibcap’s legal team has been throwing punches worth millions, building on its successful track record of making hosting providers pay for digital negligence. After pocketing a tidy $3m settlement from hosting provider Datacamp—a warning shot across the industry’s bow—it has trained its legal cannons on Virtual Systems and Innetra PC with lawsuits filed in October 2024 and May 2025 respectively.

    Virtual Systems’ behaviour was particularly brazen, operating what can only be described as a piracy paradise. The company allegedly ran a “DMCA ignored” policy—about as subtle as a brick through a window—advertising that “we ignore DMCA takedown notices” to potential customers. When Ibcap sent over 500 separate infringement notices, Virtual Systems treated them with all the respect of junk mail, allowing numerous pirate services to continue using its servers and network infrastructure to stream copyrighted content. The company’s reward for such cavalier attitudes? A lawsuit seeking over $41m in statutory damages plus a permanent injunction.

    Innetra PC proved equally troublesome, emerging as a major offender in Ibcap’s crosshairs after being identified as responsible for delivering approximately 15 per cent of unauthorised Ibcap member streams on set-top box and IPTV services during the first quarter of 2025. Its comeuppance: a lawsuit demanding more than $25m in statutory damages and, like Virtual Systems, a permanent injunction to stop hosting infringing content.

    Perhaps most satisfying was the legal thrashing handed to the operators of Lemo TV and Kemo IPTV in April 2025. These streaming scallywags had been particularly audacious, continuing to broadcast Ibcap protected content despite receiving approximately 100 infringement notices—roughly one for every boundary in a decent innings. During the first quarter of 2025 alone, the service accounted for almost 30 per cent of all unauthorised streams detected on set-top box and IPTV services monitored by Ibcap’s laboratory.

    The service’s persistence in piracy proved costly. The lawsuit seeks statutory damages exceeding $25m, plus profits from potentially thousands of unregistered works that were illegally distributed. But the legal punishment doesn’t stop at financial penalties—Ibcap wants a permanent injunction to shut down the operation entirely, an order forcing the transfer of domain names used by the service, and recovery of reasonable legal fees and costs. It’s the equivalent of not just getting bowled out, but having your stumps scattered across three counties.

    The message is crystal clear: content pirates may think they’re sailing in international waters, but Ibcap’s legal navy is patrolling every digital sea lane with an arsenal that would make admiral Nelson proud. With automated monitoring systems scanning the digital horizon, a growing fleet of broadcaster allies from five continents, and a track record of multi-million-dollar settlements, the coalition is proving that in the world of content protection, crime doesn’t pay—especially when it’s streaming someone else’s cricket match, Serie A fixture, or prime-time drama without permission.

  • Adani Group signs on as title sponsor for Madhya Pradesh League’s 2025 cricket season

    Adani Group signs on as title sponsor for Madhya Pradesh League’s 2025 cricket season

    MUMBAI: If cricket had a homecoming king, Gwalior would be donning the crown for the second year running. The Madhya Pradesh League (MPL), gearing up for its second season, has announced the Adani Group as its title sponsor for 2025. The season kicks off 12 June at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.

    Organised by the Gwalior Division Cricket Association (GDCA) under the MP Cricket Association, the MPL is widening its playing field. The men’s tournament will now feature seven teams, up from five last year, with new entrants from Bundelkhand and Chambal. For the first time, the league also launches a women’s competition, introducing three teams to the turf—including one from Bhopal.

    MPL Chairman Mahanaaryaman Scindia said, “We are happy to have Adani Group as our title sponsor… We look forward to an exciting season”.

    A spokesperson from Adani Group added, “We are thrilled to be associated with the Madhya Pradesh League… We look forward to a season full of inspiring performances”.

    The jersey unveiling on 27 May offered fans a first look at the kits of all 10 franchises—seven men’s and three women’s—turning the spotlight on fresh branding and team identities. Players, team officials, and state dignitaries attended the ceremony, which amped up anticipation ahead of the opening match.

    Gwalior, host of the MPL’s inaugural edition in 2024, will once again stage the entire season. With Adani’s backing and the expansion of both men’s and women’s leagues, the MPL aims to entrench itself as a premier state-level cricket property.

    Men’s teams: Gwalior Cheetahs, Bhopal Leopards, Jabalpur Royal Lions, Rewa Jaguars, Indore Pink Panthers, Chambal Ghariyals, Bundelkhand Bulls

    Women’s teams: Chambal Ghariyals, Bhopal Wolves, Bundelkhand Bulls

  • Top global brands rally behind Sony Liv for Roland Garros 2025 streaming blitz

    Top global brands rally behind Sony Liv for Roland Garros 2025 streaming blitz

    MUMBAI: Sony Liv has fired the opening serve on the clay courts of Roland Garros 2025 with a blockbuster line-up of brand partnerships. Streaming the Grand Slam Live from 25 May to 8 June, the platform has drawn an ace set of sponsors across automotive, aviation, tech, and lifestyle.

    Hyundai Motor India, Lufthansa, and Oneplus have come aboard as co-presenting sponsors, lending global muscle to the tournament’s Indian presence. Dezerv joined as a co-powered by sponsor, while Sansaar (a D’Decor brand), Disney Adventure (Disney Cruise Line), and GHA Discovery entered the mix as partner sponsors.

    Sony Liv continues to court India’s premium digital audience with a tournament that has earned cult status among sports fans. The 2025 edition sees the return of star athletes including defending champion Carlos Alcaraz, current World number one Jannik Sinner, Novak Djokovic, Iga Swiatek, Aryna Sabalenka, and India’s Rohan Bopanna pairing with Adam Pavlasek in doubles.

    “Round-the-year premium sports content and prestigious tournaments have been at the core of Sony Liv’s sports strategy since inception. It plays a critical role in engaging the affluent, premium-mass audience for our SVOD as well as AVOD audience”, said Sony Liv head of ad revenue Ranjana Mangla. “Roland Garros attracts one of the most affluent audiences at scale, an essential segment of the addressable market for major advertising categories”.

    Hyundai Motors India AVP & vertical head marketing, Virat Khullar added, “Our association with Sony Liv for Roland-Garros reflects our commitment to bringing premium sports experiences to discerning viewers. This collaboration goes beyond sponsorship; it’s a testament to our dedication to sportsmanship and elevating the audience experience”.

    Echoing the sentiment, Lufthansa Group head of marketing, south Asia, southeast Asia, Pacific, Sng Ju Stephanie stated, “This partnership with Sony Liv not only strengthens our connection with sports enthusiasts in India but also reinforces our commitment to offering premium, meaningful experiences to travellers across the globe”.

    Roland Garros 2025, now Live on Sony Liv, promises to serve up high-octane drama and a grand slam of brand integrations as advertisers target tennis fans in a premium, high-engagement environment.