Category: Specialised and Niche

  • President Barack Obama to introduce series premiere of Cosmos: A Spacetime Odyssey

    President Barack Obama to introduce series premiere of Cosmos: A Spacetime Odyssey

    MUMBAI: US president Barack Obama will introduce the highly anticipated series premiere episode of Cosmos: A Spacetime Odyssey airing this Sunday, 9 March on 10 Fox Networks Group channels, including Fox and National Geographic Channel. In the video message, which leads into the premiere episode, Obama invites a new generation to embrace the spirit of discovery and inspires viewers to explore new frontiers and imagine limitless possibilities for the future.

     

    The series premiere episode of Cosmos will air simultaneously across multiple US Fox networks, including Fox, National Geographic Channel, FX, FXX, FXM, Fox Sports 1, Fox Sports 2, Nat Geo Wild, Nat Geo Mundo and Fox Life. This first multi-network launch event for Fox Networks Group, along with the series debut on Fox International Channels and National Geographic Channels International, will make Cosmos: A Spacetime Odyssey available on 220 channels in 181 countries, with an overall footprint of more than half a billion homes.

     

    Last Friday, 28 Febraury, Fox Broadcasting Company (Fox) and National Geographic Channel (NGC) hosted a special preview of Cosmos: A Spacetime Odyssey at the White House as part of the first-ever White House Student Film Festival. The festival celebrated the Obama administration’s commitment to using technology in the classroom. As part of the event, president Obama delivered remarks detailing progress toward his ConnectED goal of connecting 99 per cent of students to next-generation broadband and wireless technology within five years.

     

    Additionally, National Geographic Channel hosted 100 teachers in Washington, D.C. this week -winners of the Presidential Awards for Excellence in Mathematics and Science Teaching (PAEMST) – for a sneak peek at Cosmos. The educators represented all 50 states, D.C. and Puerto Rico. President Obama hosted them on Monday night for a reception honouring their commitment to and excellence in education.

     

    After the cross-network premiere event, Cosmos: A Spacetime Odyssey will continue its epic 13-episode run, airing Sundays at 8:00 pm from 16 March on National Geographic Channel India.

     

    More than three decades after the debut of Cosmos: A Personal Voyage, Carl Sagan’s stunning and iconic exploration of the universe as revealed by science, Seth MacFarlane (Ted, Family Guy) has teamed with Sagan’s original creative collaborators, writer/executive producer Ann Druyan and co-writer, astronomer Steven Soter to conceive the 13-part series that will serve as a successor to the Emmy and Peabody Award-winning original series.

     

    Carl Sagan’s original series Cosmos was first broadcast in 1980 and remains the most globally successful American public television series of all time. Seen by more than 750 million viewers, Cosmos has remained popular throughout the world.

     

    As with the legendary original series, the new Cosmos is the saga of how we discovered the laws of nature and found our coordinates in space and time. The series brings to life never-before-told stories of the heroic quest for knowledge, transporting viewers to new worlds and across the universe for a vision of the cosmos on the grandest – and the smallest – scale. The series invents new modes of scientific storytelling to reveal the grandeur of the universe and re-invent celebrated elements of the original series, including the Cosmic Calendar and the Ship of the Imagination. The most profound scientific concepts are presented with stunning clarity, uniting skepticism and wonder, and weaving rigorous science with the emotional and spiritual into a transcendent experience.

     

    Cosmos: A Spacetime Odyssey is produced by Cosmos Studios, the Ithaca, NY-based company Ann Druyan co-founded in 2000, and Fuzzy Door Productions, MacFarlane’s company. Druyan and Steven Soter are the series’ writers. Druyan, MacFarlane, Cosmos Studios President Mitchell Cannold and Brannon Braga (the Star Trek franchise, 24) are the executive producers of the series with Jason Clark (Ted, 42).

  • FOODFOOD celebrates Woman Power

    FOODFOOD celebrates Woman Power

    MUMBAI: March 8th is International Women’s Day. Thousands of events are held throughout the world to inspire women and celebrate achievements. It’s a tradition to pamper women on this day, but FOODFOOD channel has always believed in lauding and appreciating the capabilities of women in their everyday life. To celebrate the power of women and salute their talent, on this special day, the channel is holding a series of online contests, ground events, interactions with Chefs, at the malls etc.

     
    FOODFOOD, India’s leading food lifestyle channel starting March 7th and  8th is organizing a contest on twitter from  11 am to  11 am, the next day. The channel invites all women—young girls, young brides, housewives–to share interesting recipes they would want their knight in shining armor (their man) to cook for them on March 8,International Women’s Day. Post your recipe to #iwudwantmyman2cook.Winners will receive fantastic prizes.

     
    The channel is also having a series of cooking contest at the Oberoi Mall, Goregoan (East)on March 6th, 7th & 8th after 5.00 pm. Women  will get to meet and interact with their favorite Chefs Saransh, Shailendra and Shantanu and win their appreciation and accolades. This is not it; FOODFOOD has something special for the winners.

    So, come and celebrate the power of women and salute their talent on March  7th and 8th at Oberoi Mall, Goregoan (East) as the celebrity chefs  Shailendra, Saransh and Shantanu will make your day even more appealing and appetizing!

     

  • National Geographic Channel becomes the most liked TV channel on Facebook in India

    National Geographic Channel becomes the most liked TV channel on Facebook in India

    Keeping pace with digital times, leading infotainment channel National Geographic Channel has established itself as the most liked TV channel on Facebook. With  more than 66 lakhs likes and around 6 lakh people talking about it, the NGC Facebook page is currently the most interactive page on Facebook amongst all GECs, infotainment and news channels.

    Nat Geo interacts with its audiences and keeps them engaged through its path breaking and specially developed content for the digital medium. Interesting and breath-taking imagery and video sharing has contributed to its success amongst fans across the country. The page also brings fans closer to the iconic infotainment channel and satiates their hunger for knowledge through exciting contests, games and gratifications in form of classic Nat Geo souvenirs and memorabilia.

    Ms. Debarpita Banerjee, Vice President, Marketing, NGC and Fox Traveller said, “It’s great news for all of us and we thank our viewers for contributing to our success. The page is a perfect platform for likeminded brands to reach and engage with their target audience. The exciting communication on a day-to-day basis attracts and retains fans from across the country. With each post reaching out to over 6,48,961 people, the page serves as the perfect medium for us to communicate with our viewers. “

     

  • Discovery Channel to air six-part series ‘Bear Grylls: Escape From Hell’

    Discovery Channel to air six-part series ‘Bear Grylls: Escape From Hell’

    NEW DELHI: The world-renowned survival extraordinaire Bear Grylls will feature in a new series BEAR GRYLLS: ESCAPE FROM HELL on Discovery Channel where he will apply his expertise one step further by pitting himself against real-life dangers faced by ordinary people stranded in devastatingly dire situations in the world’s most desolate landscapes.

     

    Coupled with incredible archive footage and intimate interviews with the survivors – including a British scientist who was lost and alone in the deep jungles of Malaysia, Bear will show how they survived by attempting to recreate and reliving their fateful journeys through firsthand experience and demonstrating the best possible strategies for survival.

     

    The six-part series will air every night at 9.00 pm starting 9 March.

     

    Bear risks his life by trekking in the shoes of the amateur adventurers across the most inhospitable locations on Earth and through the harshest weathers, dissecting and analysing the survival techniques they employed and providing expert advice and tips on what could have been done to completely elude or alleviate the severity of these unfortunate circumstances. From a plane crash in the Amazon, to remote crevasses of the European Alps, scorching North African desert and more, Bear will toss himself into the same unforgiving landscapes where these incidents took place and attempt to live, sleep, survive and navigate to safety.

     

    He traces and reconstructs the steps and actions of these survivors – and even suggests what he thought they could have done better – including throwing himself into mini-avalanches, leaping off from cliff ledges to tree tops, hunting and eating animals and insects unique to each terrain, creating shelters and making weapons.

     

    Senior vice president & general manager, India, Discovery Networks Asia-Pacific, Rahul Johri said, “Bear Grylls: Escape From Hell presents Bear Grylls taking on bigger challenges as he throws himself into the harshest of situations using his vast knowledge of life-saving techniques. An extremely thrilling series, it will attract high appointment viewing from both men and women.”

     

    “In this new format series, viewers can also look forward to more inspiring stories of endurance and persistence from the iconic explorer.” Johri added.

     

    While each landscape presents its own unique set of challenges, they also share universal themes of survival; hydration, shelter, warmth, food and navigation. Bear uncovers how each survivor cheated death using ingenuity and persistence to ensure they had at least one of these necessities. Along the way, he demonstrates crucial life-saving skills that can be easily executed by inexperienced adventurers, including drinking the blood of a snake for crucial hydration in the scorching desert, minimising the loss of mobile phone battery energy by warming it up underneath your armpits, hunting tarantulas in the jungle for vital caloric intake, creating tepee shelters from tree branches, fighting off frostbites by creating improvised hot water bottles with zip lock bags and your pee, amongst others.

     

    The series marries emotion with real experience in a no holds barred series that celebrates instinct, courage, ingenuity and sheer determination in the face of extreme dangers and phenomenal pressure, revealing insight into the human spirit and our instinct to survive.

     

    Highlights from Episodes

     

    ·Bear enters the Guatemalan jungle to relive the experiences of three groups of jungle survivors. Mexican archaeologist Armando Anaya tells how his team were attacked by bandits as they excavated Mayan ruins, then stripped of their belongings and forced across a dangerous river. In Malaysia, British microbiologist John Gillat had only set out on a short walk from his hotel when he got lost in the jungle. It was soon clear he would have to stay in the jungle for the night. Two Frenchmen, Loic Pillois and Guilhem Nayral, went on an expedition into the Amazon rainforest which turned into a gruelling 52 day ordeal. Bear experiences their toughest challenges and demonstrates the survival skills they used to stay alive – from river crossings, to tarantula hunting and lighting signal fires.

     

    ·Bear heads to Canada’s snow-covered Pacific Coast mountain range to explore incredible real life survival stories in this hostile, unforgiving terrain. He throws himself into mini avalanches, jumps into freezing cold rivers and leaps from a cliff ledge into a tree top as he retraces the steps of three remarkable men – Sébastien Boucher, Eric Le Marque and Charles Horton – who all found themselves in the ultimate battle for survival. They faced freezing temperatures, life threatening injuries, severe dehydration and extreme exhaustion but showed courage, ingenuity and sheer determination to escape from hell.

     

    ·Bear travels to Morocco’s searing Sahara Desert where he recreates the brute force of a Saharan sandstorm, scales crumbling desert cliffs, drinks the blood from a snake and his own urine for vital rehydration, as he retraces the steps of three remarkable men – Mauro Prosperi, Ed Rosenthal and Merritt Myers – who each found themselves in the battle for survival. They all faced scorching temperatures, the constant search for water, severe dehydration and heat exhaustion, and accepted that death was inevitable, before pulling back from the brink and surviving despite the odds.

  • Viacom International Media names Paras Sharma as VP

    Viacom International Media names Paras Sharma as VP

    MUMBAI: There is some change at the top in the Viacom International Media Networks (VIMN). It has appointed Paras Sharma as the VP of MTV Brand, Comedy Central and Digital Media Asia.

     

    He will be replacing Sian Ju Tan, the Asia VP of MTV and Comedy Central Brands. Sian Ju who has been serving her notice, has been part of the MTV family for over 18 years. Sharma will be reporting to Indra Suharjono, the executive VP and managing director of Asia.

     

    The appointment comes as a pleasant surprise to many. He will begin the journey with Viacom from 17 March and will be based in Singapore. The expanded role sees Sharma leading the implementation of new strategies to drive synergies and grow the brands across different business lines and platforms in Asia.

     

    He comes with an extensive experience from the world of movies, music and sports. Prior to VIMN, Sharma was the VP of FOX International Channels in Asia. Paras has also worked in leading advertising agencies including JWT and McCann Erickson, and handled a wide mix of leading global and national brands across categories including Citibank, MasterCard, adidas, Bacardi Martini, Pond’s, Nestle & Goodyear. He graduated with a Degree in Mechanical Engineering and further to do his MBA in Marketing.

  • India Unlimited, FOODFOOD’s new offering

    India Unlimited, FOODFOOD’s new offering

    MUMBAI: FOODFOOD is all set to bring to its viewers cuisines from across the country. While every little corner of the country has a flavour of its own, the food and lifestyle channel is looking at entertaining its audience with a show that talks about different strokes of Indian regional cuisines and stories. The show ‘India Unlimited’ will be aired every Thursday at 2 pm and will be hosted by chef Shantanu.

     

    The show aims at weaving the taste of the cuisine found in North to the colour of the food from South along with texture of the West and appearance of the East. ‘India Unlimited’ will see several stories that are weaved with the love for food.

     

    ‘India Unlimited’, according to the channel, is set to give viewers a sense of  nestling in the heart of the Himalayas , while bringing the taste of the  spices of Tamil Nadu , the flowing mustard fields from Punjab, the awesome  treat from the ocean world – fish, from Bengal  and both  sugar and  spice turning every vegetarian dish nice , from Gujarat .

     

    The accurate time for adding spice, masala and the degree of cooking are the key factors that determine the quality of a dish. However, this art had been confined to the master chefs who have their proprieties spice mixtures etc. and are reluctant to share their recipes.

     

    During the show, chef Shantanu will be seen sharing all his food secrets. He will also take the audience through the varied tastes of India, its traditions, its colour, texture and brings it all together in his kitchen. His cooking tips and tricks, food secrets, recipes are simple but will make one wonder how the complex layers of taste and flavours have come in to being.  

     

    “If we look at these recipes critically, we realise that each step has a particular purpose and there are many ways of making the same dish also. At the same time the touch of spices, is off course an art that needs to be understood and perfected as per change of taste. Cooking is not merely following a recipe, ‘It is an art as well as a science’,” said chef Shantanu.

     

    The show will feature three recipes in one episode, with each episode being specific to a particular region of India. Chef Shantanu will imbibe the traditional look of each region, through both his attire and attitude and bring the unlimited joys it offers to the viewers.

  • ZeeQ now available on Tata Sky

    ZeeQ now available on Tata Sky

    MUMBAI: ZeeQ, the kids channel from Zee group is now also available on Tata Sky; channel no. 627. Accessible under the ‘Supreme Sports Kids’ pack, viewers can enjoy watching ZeeQ with the English and Hindi feed.

     

    ZeeQ caters to the 0-14 year age segment. For the preschool viewers, the channel offers internationally acclaimed shows, such as ‘Dinosaur Train’ and ‘Zou’. Based on extensive research done by an expert panel, ZeeQ chooses internationally recognized programs, which inculcate curiosity among kids to question and learn. Through its association with BBC Worldwide, ZeeQ also showcases a time band of award-winning programs from BBC’s preschool brand — CBeebies. Apart from this, ZeeQ also airs a mix of live action and animated shows. Some of its prominent shows include Science with BrainCafe, Sid the Science Kid, The Weekly Wrap, Dinosaur Train, Zou, M.I. Four – The Multiple Intelligence quiz.     

     

    Commenting on the development, Mr. Subhadarshi Tripathy, Business Head, ZeeQ said, “Our aim is to reach to maximum number of households in India and provide a unique and engaging TV viewing experience to kids and their parents. Based on our philosophy of ‘doing what is right for the child’, our content is carefully chosen under the guidance of early childhood development experts. We are excited to be on Tata Sky.. We take it as our responsibility to offer safe, clean and engaging content that provides edutainment to kids.”

     

    Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky commented, ”At Tata Sky, we are committed to providing Indian families with world class experience of best content to offer on television. It is not only entertainment but edutainment that we focus on for our young viewers. ZeeQ aims to build essential life skills among children through programs and stories that educate and inform them in a fun, entertaining and engaging manner. We are pleased to offer ZeeQ on our platform adding value to our subscribers.”

     

    Tata Sky offers options for ZeeQ subscription; through Add-On (Kids) packs, which contains 12 popular kid’s channels. Those who wish to make their own pack or take the channel on a-la-carte basis can choose ZeeQ under their ‘make your own pack’ option.

  • Star CJ Alive to start selling cars from April

    Star CJ Alive to start selling cars from April

    KOLKATA: STAR CJ Alive, a home shopping channel, will start selling cars from April, said Kenny Shin, chief executive officer, STAR CJ Alive.

    The home shopping channel owned by STAR CJ Network India, a joint venture of STAR Asia and South Korean home shopping major CJ O Shopping, has already entered into agreements with two car manufacturers, said Kenny Shin, chief executive officer, STAR CJ Alive.

    Shin declined to name the two car manufactuers.

    Star CJ Alive earlier planned to start selling cars from this month but the 3-6 per cent reduction in excise duty across different class of vehicles in the interim budget resulted in its plan getting delayed.
     

    CJO Shopping which sells cars in China and Korea since 2003, garners good business from the auto segment. “In the year 2012-13, out of $1.5 billion turnover, around Rs 1,000 crore (about $161 million) was contributed by auto sales in China,” he said.

    Shin said about 15 per cent of the enquiries get translated into deals. The shopping channel has around 50 million viewership.

    Shin expects cars priced between Rs 4 lakh and Rs 10 lakh to sell the most.

     
    He said the shopping channel will also start selling products like insurance and travel packages in another three to four months. It has earlier carried programmes for creating awareness about ICICI Lombard and Tata AIG products.

     

    Star CJ Alive was launched about four years ago and is one of the fastest growing shopping channels in the country. “The television shopping industry is growing at a rate of 35-40 per cent whereas in the current fiscal, we are growing at a rate of around 60 per cent,” he said.
     

    The size of the television shopping business in India is around Rs 2,000 crore and STAR CJ Network India enjoys a market share of around 30-35 per cent at present, Shin said.

     

    Star CJ Alive is in the third position in terms of sales. Home Shop 18 is at the top. Star CJ Alive gets 90 per cent of its business through the television channel and 10 per cent from online shopping.
     

    “Looking at the change in the consumer behaviour in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base,” he said. Star CJ Alive offers an array of products ranging from fashion, lifestyle, home appliances, kitchenware to digital products.
     

    On buying preference and trends, Shin said home shopping trend has changed and consumers now also buy personal care products and products like sarees and jewellery. Earlier, home shopping was restricted to digital products.

    The channel has 5 million registered customers and aims to increase the customer base to 8 million in the next 2-3 years.

     

  • NGTI launched their Summer Holiday Special Issue

    NGTI launched their Summer Holiday Special Issue

    MUMBAI: National Geographic Traveller India (NGTI) magazine from the house of Amar Chitra Katha Pvt Ltd, the publisher of India’s, and the world’s, most widely read travel magazine launched their Summer Holiday Special Issue. The ultimate travel companion, NGTI holiday special offers readers a buffet of ideas to plan a family holiday during summers.

     

    With focus on experiential holidays for Indian families, NGTI is the only travel magazine, which has dedicated its cover page to the kids. This summer special issue helps their readers to plan an unforgettable family holiday along with great photographs of the ultimate travel destination.The issue also features international locations that will provide the readers a global holiday experience.

     

    Manas Mohan, Publishing Director, NGTI Magazine said,”With this Summer Special issue we have focused on content that is family driven. NGTI is known for creating an experience for the family with its unique storytelling quality. This also provides a huge platform for the advertisers to reach out to its target audience. We are glad that NGTI has been enhancing, expressing and inspiring travel for Indian families. We have always emphasized on developing quality content and making it a lot more than a travel magazine. We hope that our efforts of bringing together the legacy and culture of a travel experience will be appreciated by our readers.”

     

    “The summer season is synonymous with fun and summer special issue is full of ideas for lively experiences. The holiday buzz makes us feel the need to gather some friends and take a road trip, plot a family outdoor break, even brave the heat of the jungle to see a big cat. Our suggestions for active escapes will inspire joyous vacations whose memories will last all year long. Besides, we’ve got the Nat Geo Traveller Best of the World list which features destinations, from Argentina to Oz, to hang out in 2014” says the magazine’s Editor Niloufer Venkatraman

     

    Over the years, National Geographic Traveller India has given the Indian families the best travelling experience through best photographs, stories, features and much more.

     

    So get ready to pick up your copy of National Geographic Traveller India’s new Summer Holiday Special issue and plan your getaway this summer with your family.

     

    National Geographic Traveller India’s summer holiday special issue will be available at all book stands from 1st March @ Rs 120

     

    To subscribe, log on to www.natgeotraveller.in and explore new places, read travel blogs, participate in photo contests and step into a world of inspiring travel.

  • bindass launches ‘Halla Bol’ to inspire youth to fight back

    bindass launches ‘Halla Bol’ to inspire youth to fight back

    MUMBAI: Early this month, youth channel, bindass, came up with a brand campaign ‘B for Change’. This came in after almost three years after its ‘What I am’ campaign.

     

    And taking its promise of “Enabler of Purposive Action” a step further, the channel has launched a latest show Halla Bol. The first show under the binadaas’ new brand campaign, Halla Bol, will showcase stories inspired by various real life instances and celebrates the victories of women who stood their ground to emerge as heroes.

     

     “Halla Bol is a show with a significant change in narrative in the way women can fight real life crimes which are a part of any young woman’s everyday life. bindass’ shows such as Emotional Atyachaar and Yeh Hai Aashiqui have already established a bench mark when it comes to representing young change-makers from our every-day life. Today’s youth are the do generation, they are restless to act and that’s exactly what you will see in the show. We plan to extend the flavor of the ‘b for change’ campaign with ‘Halla Bol’. These are stories of women who’ve fought back for themselves and that’s what every young Indian should do”, says bindass director content Shalini Sethi.

     

    The show will be hosted by popular television actor Karan Tacker, who will take the viewers through the hard-hitting stories and also provide a man’s perspective. “I am delighted to be a part of this show. ‘Halla Bol’ is an eye-opener for all the young people of our country, especially for men whose value system allows them to be unjust and for women who tolerate injustice in silence. This show, illustrates how a little strength and self-confidence goes a long way in bringing about meaningful change”, says the actor.

     

    In its first episode bindass Halla Bol will showcase a blazing issue prevalent in the society – that of eve teasing. Every episode will have the female youth icon who will tell her tale, thus encouraging viewers to take purposive action. The episodes would conclude with the debunking of inane myths that surround women’s issues.

     

    The show will go on air from today (28 February) at 7pm.