MUMBAI: TLC is all geared up to bring a tattoo festival in partnership with Indian and international artists. The TLC Heartwork Tattoo festival will take place in Delhi from 2– 4 December at the Indira Gandhi Indoor Stadium. The festival aims to bring together the tattoo industry, artists and equipment suppliers and make tattoos accessible and mainstream.
It will play host to the biggest artists from England, Spain, Russia and Netherlands in addition to tattoo gurus from India. Some of the biggest names in the world of body art known for their skill and distinctive styles, will be present at the festival – Jay Freestyle from the Netherlands, StepanNegur from Russia, Bez 666 from the UK, Fabrice Koch from Germany, etc.
“TLC has always been ahead of the curve in setting trends amongst the youth. We made tattoos and tattooing popular with ourshowsand this festival is a natural progression. We have aided the growth of tattoo culture and the festival brings the art form to the mainstream and makes it accessible to a large group of people,” said Discovery Networks Asia-Pacific (South Asia) VP female and family entertainment products Rajiv Bakshi.
Creative Skin Graphics director and festival organiser Lokesh Verma added, “Our first introduction to tattoos was watching artists and their work on TLC. The industry has come a long way since then and tattoos have gained wider acceptance. With the festival we want to promote the culture of tattooing by giving people access to international artists and standards.”
The festival will also host music bands and acts by various other entertainers as they take over the stage at regular intervals to keep visitors engaged. There will also be competitions every day as artists vie for the best tattoos in various categories.
MUMBAI: Its taking food and lifestyle to the next level. Since its launch in September 2015, lifestyle channel Living Foodz has spelled a whole new space of foodtainment on Indian television.
In keeping with its positioning of Where Food Is Fun, the channel has redefined the way people learn about food, travel and culture through innovative shows, like Ganga, The Soul of India, Food Tripping, Taste Down Under, Ranveer’s Café, etc. As it enters its second year of operations, the channel continues to maintain the brand promise and take food and fun to the next level.
Living Foodz will soon roll out a website which will be a premium destination in the lifestyle genre. It will also have video content. The channel’s HD feed will also be rolled out by early next year.
“We are in the process of rolling out our website which will be a major push from our end in the digital space. The website will be a premium destination for all things in the lifestyle space. It will allow audiences to view both video and flat content. We are also present on DittoTV, our SVOD native app and have seen a lot of traction on the platform,” asserted Living Foodz business head Amit Nair.
Putting the limelight on food lovers, the channel has now launched an integrated campaign which includes three television commercials, digital outreach, social media engagement, radio and a comprehensive public relations programme.
“As we move into our second year, we wanted to take our positioning ‘Where Food is Fun’ to the next level. We focused on the tangible elements of fun and entertainment associated with food, which are brought to life through our campaign ‘Obsessed with Food’, wherein fun is the core ingredient. We wanted to celebrate the one year milestone with our audiences through a relevant and relatable campaign. This was the brief shared with our agency,” added Nair.
The campaign has been conceptualized by Scarecrow Communications and is produced by Puppet Pictures. Naren Multani has directed the TVC. The catchy upbeat music catalyses the soul of the campaign to a next level and is provided by the duo Rohan-Vinayak.
“We wanted the TVC campaign to accentuate and take forward the brand’s promise of making food fun. Hence we consciously moved away from conventional kitchens and cooking and chose to focus on kindling emotions that food evokes, thereby bringing a smile on people’s faces,” said Scarecrow Communications founder director Arunava Sengupta.
With this campaign, the channel plans to reach out to food lovers of age 15+, sec. The three TVCs comprise of situations that one faces everyday and showcases scenarios that are extremely relevant and relatable. Each one of us might have a friend, relative or an acquaintance who forgets everything else when it comes to food and talks about it all the time.
The actors in the three TVCs include Anurita Jha, Errol Marks, Sudhendra Sharma, Ashish Bhatia, Anjali Barot and Chandan Anand.
“The campaign will reach out to our audiences via TV as the driver medium with surround of digital, radio and social media. We expect a great response from across markets as the films are humorous and have been executed very well and hope to strengthen the connect with our viewers,” added Nair.
The campaign has started off in the form of TVCs, radio, and is being promoted extensively on social/digital platforms. The campaign duration is approximately for 3 weeks.
Living Foodz has also invited food enthusiasts on Facebook, Twitter and Instagram to share pictures that capture their obsession with food using #FoodObsessed. Additionally, participants can share creative and funny images of their family and friends which capture a food obsessed expression. Lucky winners will get the opportunity to have their pictures featured on the channel. The channel is using radio as as an additional surround medium in Mumbai and Delhi, where the contest will be amplified through strategic radio partnerships.
“The reality is that people spend a lot of time thinking of food. This campaign is a not a mere depiction but a dramatisation of this reality. Entertainment is a key ingredient of the Living Foodz programming recipe and therefore, the campaign uses light-hearted humor to tell stories based on obsession with food,” added Scarecrow Communications founder director Raghu Bhat.
Going forward, the channel has two major properties coming up this quarter and the next quarter. On 19 November, it will launch a new show titled Spices & Secrets with Zarine Khan, where Zarine Khan will be seen bonding with various celeb, as well as the celebrated Khan family over some great food. Guests on the show will include old family friends to the close family members like Riteish Deshmukh, Jackie Shroff, Farah Khan, Sajid Khan, Abhay Deol, etc. Nair was resistant to share details of the other show.
As far as Living Entertainment’s two other channels Living Zen and Living Travelz which were supposed to roll-out this year are concerned, are waiting for some regulatory approvals.
TVC Links:
TVC 1: The TVC features a detective who calls a wife with information on her unfaithful husband. On being told that her husband is at an Italian restaurant sharing a pizza with another woman, the wife starts quizzing the detective on specific details about the pizza, instead of being concerned about her husband!
TVC 2: This TVC features a patient who has cut his finger and visits the doctor. When he tells the doctor about how he cut the finger while cutting some vegetables, the doctor starts bombarding him with questions on what vegetable was he cutting and the dishes he can make with those!
TVC 3: This TVC features a wife who has accidentally dented her husband’s car while eating shawarma. The husband, instead of getting worried about the car, starts enquiring about the kind of shawarma and it’s toppings!
MUMBAI: Its taking food and lifestyle to the next level. Since its launch in September 2015, lifestyle channel Living Foodz has spelled a whole new space of foodtainment on Indian television.
In keeping with its positioning of Where Food Is Fun, the channel has redefined the way people learn about food, travel and culture through innovative shows, like Ganga, The Soul of India, Food Tripping, Taste Down Under, Ranveer’s Café, etc. As it enters its second year of operations, the channel continues to maintain the brand promise and take food and fun to the next level.
Living Foodz will soon roll out a website which will be a premium destination in the lifestyle genre. It will also have video content. The channel’s HD feed will also be rolled out by early next year.
“We are in the process of rolling out our website which will be a major push from our end in the digital space. The website will be a premium destination for all things in the lifestyle space. It will allow audiences to view both video and flat content. We are also present on DittoTV, our SVOD native app and have seen a lot of traction on the platform,” asserted Living Foodz business head Amit Nair.
Putting the limelight on food lovers, the channel has now launched an integrated campaign which includes three television commercials, digital outreach, social media engagement, radio and a comprehensive public relations programme.
“As we move into our second year, we wanted to take our positioning ‘Where Food is Fun’ to the next level. We focused on the tangible elements of fun and entertainment associated with food, which are brought to life through our campaign ‘Obsessed with Food’, wherein fun is the core ingredient. We wanted to celebrate the one year milestone with our audiences through a relevant and relatable campaign. This was the brief shared with our agency,” added Nair.
The campaign has been conceptualized by Scarecrow Communications and is produced by Puppet Pictures. Naren Multani has directed the TVC. The catchy upbeat music catalyses the soul of the campaign to a next level and is provided by the duo Rohan-Vinayak.
“We wanted the TVC campaign to accentuate and take forward the brand’s promise of making food fun. Hence we consciously moved away from conventional kitchens and cooking and chose to focus on kindling emotions that food evokes, thereby bringing a smile on people’s faces,” said Scarecrow Communications founder director Arunava Sengupta.
With this campaign, the channel plans to reach out to food lovers of age 15+, sec. The three TVCs comprise of situations that one faces everyday and showcases scenarios that are extremely relevant and relatable. Each one of us might have a friend, relative or an acquaintance who forgets everything else when it comes to food and talks about it all the time.
The actors in the three TVCs include Anurita Jha, Errol Marks, Sudhendra Sharma, Ashish Bhatia, Anjali Barot and Chandan Anand.
“The campaign will reach out to our audiences via TV as the driver medium with surround of digital, radio and social media. We expect a great response from across markets as the films are humorous and have been executed very well and hope to strengthen the connect with our viewers,” added Nair.
The campaign has started off in the form of TVCs, radio, and is being promoted extensively on social/digital platforms. The campaign duration is approximately for 3 weeks.
Living Foodz has also invited food enthusiasts on Facebook, Twitter and Instagram to share pictures that capture their obsession with food using #FoodObsessed. Additionally, participants can share creative and funny images of their family and friends which capture a food obsessed expression. Lucky winners will get the opportunity to have their pictures featured on the channel. The channel is using radio as as an additional surround medium in Mumbai and Delhi, where the contest will be amplified through strategic radio partnerships.
“The reality is that people spend a lot of time thinking of food. This campaign is a not a mere depiction but a dramatisation of this reality. Entertainment is a key ingredient of the Living Foodz programming recipe and therefore, the campaign uses light-hearted humor to tell stories based on obsession with food,” added Scarecrow Communications founder director Raghu Bhat.
Going forward, the channel has two major properties coming up this quarter and the next quarter. On 19 November, it will launch a new show titled Spices & Secrets with Zarine Khan, where Zarine Khan will be seen bonding with various celeb, as well as the celebrated Khan family over some great food. Guests on the show will include old family friends to the close family members like Riteish Deshmukh, Jackie Shroff, Farah Khan, Sajid Khan, Abhay Deol, etc. Nair was resistant to share details of the other show.
As far as Living Entertainment’s two other channels Living Zen and Living Travelz which were supposed to roll-out this year are concerned, are waiting for some regulatory approvals.
TVC Links:
TVC 1: The TVC features a detective who calls a wife with information on her unfaithful husband. On being told that her husband is at an Italian restaurant sharing a pizza with another woman, the wife starts quizzing the detective on specific details about the pizza, instead of being concerned about her husband!
TVC 2: This TVC features a patient who has cut his finger and visits the doctor. When he tells the doctor about how he cut the finger while cutting some vegetables, the doctor starts bombarding him with questions on what vegetable was he cutting and the dishes he can make with those!
TVC 3: This TVC features a wife who has accidentally dented her husband’s car while eating shawarma. The husband, instead of getting worried about the car, starts enquiring about the kind of shawarma and it’s toppings!
MUMBAI: Get ready for a sumptuous extravaganza this November, as Living Foodz presents ‘Spices and Secrets with Zarine Khan’ on 19 November, which marks her television debut.
‘Spices & Secrets with Zarine Khan’ will showcase the lavish spreads of Zarine’s legendary Bollywood dinner parties for which guests eagerly mark their calendars. It also gives a glimpse of the ‘Khan-Nawazi’ that her family is famous for. Apart from this, Zarine will unravel the treasure trove of recipes she has lovingly pieced together over the years which include rare Persian, Mughlai, Parsi and Continental delicacies.
The show is a visual treat for food and Bollywood enthusiasts alike, who will get a chance to see her dish out famous biryanis and mutton chops. Zarine will also share heart-warming anecdotes with Bollywood celebrities such as Dia Mirza, Farah Khan, Sajid Khan, Riteish Deshmukh, Abhay Deol, Javed Jaffrey, Poonam Dhillon, Kabir Bedi, as well as her own celebrated family. Viewers will also get to watch Zayed and Zarine in action as they prepare one of the family’s favourite dishes, ‘Laal Masala Chops’.
“I absolutely love having friends over to our home for meals and I always ensure my table is spread with delicious food. For years, I have used my mother-in-law’s tried and trusted recipes which my friends and family love and now I have the opportunity to share these on TV with Spices and Secrets. I draw inspiration from my Parsi heritage as well as the traditions I learnt from my in-laws’ and it reflects in the food I cook. I hope to bring the best of my experiences to the viewers of Living Foodz through this show”, says Zarine Khan.
Living Foodz Amit Nair, Business Head, Amit Nair, Business Head, , says “Spices and Secrets is special for all of us, as it showcases the culinary skills of a much-loved Bollywood family. The show beautifully captures the warmth that Zarine shares with her guests and we hope our viewers will enjoy the show. The show promises to be a captivating family watch.”
“We are proud to present an original and unique culinary format of fine dining, with a lady of substance and class, from a distinguished celebrated family as its esteemed host. Inviting in her home of refinery, are a galaxy of stars and celebrities to share her fineness of food in this one of a kind show”, Subhadarshi Tripathy, CCO, Living Foodz added.
Join Zarine Khan every Saturday and Sunday at 8 PM, as she charms you with her gastronomic secrets and more!
MUMBAI: Get ready for a sumptuous extravaganza this November, as Living Foodz presents ‘Spices and Secrets with Zarine Khan’ on 19 November, which marks her television debut.
‘Spices & Secrets with Zarine Khan’ will showcase the lavish spreads of Zarine’s legendary Bollywood dinner parties for which guests eagerly mark their calendars. It also gives a glimpse of the ‘Khan-Nawazi’ that her family is famous for. Apart from this, Zarine will unravel the treasure trove of recipes she has lovingly pieced together over the years which include rare Persian, Mughlai, Parsi and Continental delicacies.
The show is a visual treat for food and Bollywood enthusiasts alike, who will get a chance to see her dish out famous biryanis and mutton chops. Zarine will also share heart-warming anecdotes with Bollywood celebrities such as Dia Mirza, Farah Khan, Sajid Khan, Riteish Deshmukh, Abhay Deol, Javed Jaffrey, Poonam Dhillon, Kabir Bedi, as well as her own celebrated family. Viewers will also get to watch Zayed and Zarine in action as they prepare one of the family’s favourite dishes, ‘Laal Masala Chops’.
“I absolutely love having friends over to our home for meals and I always ensure my table is spread with delicious food. For years, I have used my mother-in-law’s tried and trusted recipes which my friends and family love and now I have the opportunity to share these on TV with Spices and Secrets. I draw inspiration from my Parsi heritage as well as the traditions I learnt from my in-laws’ and it reflects in the food I cook. I hope to bring the best of my experiences to the viewers of Living Foodz through this show”, says Zarine Khan.
Living Foodz Amit Nair, Business Head, Amit Nair, Business Head, , says “Spices and Secrets is special for all of us, as it showcases the culinary skills of a much-loved Bollywood family. The show beautifully captures the warmth that Zarine shares with her guests and we hope our viewers will enjoy the show. The show promises to be a captivating family watch.”
“We are proud to present an original and unique culinary format of fine dining, with a lady of substance and class, from a distinguished celebrated family as its esteemed host. Inviting in her home of refinery, are a galaxy of stars and celebrities to share her fineness of food in this one of a kind show”, Subhadarshi Tripathy, CCO, Living Foodz added.
Join Zarine Khan every Saturday and Sunday at 8 PM, as she charms you with her gastronomic secrets and more!
CANNES: Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016. From the creators of Food Network, Cooking Channel is the answer to a growing appetite for more content devoted to food and cooking in every dimension; from global cuisines to international travel, to food history and unconventional how-tos. A perfect pairing to Food Network Canada, Cooking Channel expands Corus’ dominance in the food and lifestyle genre and joins the company’s roster of lifestyle channels including: Food Network Canada, HGTV Canada, W Network, Slice, DIY Network and OWN: Oprah Winfrey Network Canada.
“As leaders in specialty content, we are continuously evaluating our portfolio to ensure we are delivering audiences the best in entertainment,” said Corus Entertainment executive vice president and COO Barbara Williams. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio. With Cooking Channel’s focus on serving those passionate about food and cooking, Food Network Canada will continue to bring Canadians dynamic, new entertainment-driven food related programming.”
The launch of Cooking Channel in Canada is an extension of Corus’ long-term partnership with Scripps Networks Interactive, leading developer of engaging lifestyle content whose media portfolio includes: Food Network, HGTV and DIY Network. Since Scripps Networks’ launch of Cooking Channel in the United States in 2010, ratings and impressions have grown exponentially for core demographics (A25-54 / W25-54), averaging gains of more than 50% to date while growing its distribution to US households by 20%. The network most recently wrapped Q3 2016 notching its highest-rated, most-watched quarter to date marking 15 consecutive quarters of quarter-to-quarter growth.
“Cooking Channel is a complementary network to Food Network and a leading lifestyle brand in the United States,” said Jim Samples, President, International, Scripps Networks Interactive. “As it has in the U.S., Cooking Channel will satiate audiences’ growing hunger for more food lifestyle programming in Canada and fuel their passion and curiosity for cooking and entertainment.” Cooking Channel in Canada is a rebrand of W Movies.
A few of the highly-anticipated series confirmed for launch include:
Man Fire Food
Man Fire Food stars Canadian chef Roger Mooking and features the inventive ways to cook with fire. From small campfires to creative custom-made grills and smokers, they visit home cooks, pitmasters and chefs who are fascinated by fire and food. The smoke signals take Roger Mooking across the country, including the American South for different styles of regional barbecue, the Pacific Northwest for a tribal salmon bake and New England for a unique seafood feast. Man Fire Food celebrates the passion for building and cooking with fire.
Dinner at Tiffani’s
Tiffani Thiessen invites her celebrity friends over for good company, great stories and delicious food. With guests like Jason Priestley, Seth Green, her White Collar co-stars and more, it’s a wonderful blend of dinner, drinks and fun. Come for the party, stay for the food.
Unwrapped 2.0
Unwrapped 2.0 is a fun and fascinating look at the amazing processes, great stories and interesting people behind the creation of some of the most popular snacks. Hosted by Alfonso Ribeiro, Unwrapped 2.0 features everything from classic childhood treats to the latest candy crazes. Whether you like your snacks sweet or savoury, crispy or gooey,Unwrapped 2.0 offers behind-the-scenes access to get you a front row seat to see them made.
Cake Hunters
The perfect party needs the perfect cake, and that’s where Cake Hunters comes in! From weddings to family reunions and more, party hosts meet with three cake designers who present their jaw-dropping concepts to make the perfect complement to their big bashes. And once the winning design is picked, will the cake make it to the big day on time and in one piece?
Unique Sweets
Unique Sweets is an insider’s peek into innovative eateries that are creating the most unique and exciting desserts today. These sweet spots cover the gamut: restaurants with revolutionary pastry chefs; candy shops inventing eye-popping confections; chocolate boutiques with wild artisanal flavours and bakeries producing one-of-a-kind pastries, cakes and cookies in the middle of the night. Wherever there are gooey, crunchy, sticky and sweet treats that you won’t find anywhere else, Unique Sweets will take you there.
CANNES: Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016. From the creators of Food Network, Cooking Channel is the answer to a growing appetite for more content devoted to food and cooking in every dimension; from global cuisines to international travel, to food history and unconventional how-tos. A perfect pairing to Food Network Canada, Cooking Channel expands Corus’ dominance in the food and lifestyle genre and joins the company’s roster of lifestyle channels including: Food Network Canada, HGTV Canada, W Network, Slice, DIY Network and OWN: Oprah Winfrey Network Canada.
“As leaders in specialty content, we are continuously evaluating our portfolio to ensure we are delivering audiences the best in entertainment,” said Corus Entertainment executive vice president and COO Barbara Williams. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio. With Cooking Channel’s focus on serving those passionate about food and cooking, Food Network Canada will continue to bring Canadians dynamic, new entertainment-driven food related programming.”
The launch of Cooking Channel in Canada is an extension of Corus’ long-term partnership with Scripps Networks Interactive, leading developer of engaging lifestyle content whose media portfolio includes: Food Network, HGTV and DIY Network. Since Scripps Networks’ launch of Cooking Channel in the United States in 2010, ratings and impressions have grown exponentially for core demographics (A25-54 / W25-54), averaging gains of more than 50% to date while growing its distribution to US households by 20%. The network most recently wrapped Q3 2016 notching its highest-rated, most-watched quarter to date marking 15 consecutive quarters of quarter-to-quarter growth.
“Cooking Channel is a complementary network to Food Network and a leading lifestyle brand in the United States,” said Jim Samples, President, International, Scripps Networks Interactive. “As it has in the U.S., Cooking Channel will satiate audiences’ growing hunger for more food lifestyle programming in Canada and fuel their passion and curiosity for cooking and entertainment.” Cooking Channel in Canada is a rebrand of W Movies.
A few of the highly-anticipated series confirmed for launch include:
Man Fire Food
Man Fire Food stars Canadian chef Roger Mooking and features the inventive ways to cook with fire. From small campfires to creative custom-made grills and smokers, they visit home cooks, pitmasters and chefs who are fascinated by fire and food. The smoke signals take Roger Mooking across the country, including the American South for different styles of regional barbecue, the Pacific Northwest for a tribal salmon bake and New England for a unique seafood feast. Man Fire Food celebrates the passion for building and cooking with fire.
Dinner at Tiffani’s
Tiffani Thiessen invites her celebrity friends over for good company, great stories and delicious food. With guests like Jason Priestley, Seth Green, her White Collar co-stars and more, it’s a wonderful blend of dinner, drinks and fun. Come for the party, stay for the food.
Unwrapped 2.0
Unwrapped 2.0 is a fun and fascinating look at the amazing processes, great stories and interesting people behind the creation of some of the most popular snacks. Hosted by Alfonso Ribeiro, Unwrapped 2.0 features everything from classic childhood treats to the latest candy crazes. Whether you like your snacks sweet or savoury, crispy or gooey,Unwrapped 2.0 offers behind-the-scenes access to get you a front row seat to see them made.
Cake Hunters
The perfect party needs the perfect cake, and that’s where Cake Hunters comes in! From weddings to family reunions and more, party hosts meet with three cake designers who present their jaw-dropping concepts to make the perfect complement to their big bashes. And once the winning design is picked, will the cake make it to the big day on time and in one piece?
Unique Sweets
Unique Sweets is an insider’s peek into innovative eateries that are creating the most unique and exciting desserts today. These sweet spots cover the gamut: restaurants with revolutionary pastry chefs; candy shops inventing eye-popping confections; chocolate boutiques with wild artisanal flavours and bakeries producing one-of-a-kind pastries, cakes and cookies in the middle of the night. Wherever there are gooey, crunchy, sticky and sweet treats that you won’t find anywhere else, Unique Sweets will take you there.
MUMBAI: Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.
The next episode goes live on 21 October and will provide a look at Tuscany as a great food and wine destination.
With hosts Rojita Tiwari and Sameera Khan who will help to sail through a casual boozy brunch, a posh cocktail party, and a wine and cheese luncheon, while offering tips on a craft beer 101 or a trip to an exotic destination.
“Our attitude towards travel has changed drastically over the last few years. We are now traveling a lot more and have opened up in terms of our choices and interests when it comes to travel destinations. With ‘Drinks and Destinations’ we want to give our listeners essential and interesting information and tid-bits that they won’t find anywhere as they all come from personal experiences. Our first episode received a great response and we can’t wait to see the audience reaction to what we have in store for them!” said Indus Vox Media founder and CEO Amit Doshi.
The first episode went live on 14 October which gave listeners a sneak peek into the world and experience of global brand ambassador of Sula Vineyards – Cecilia Oldne.
MUMBAI: Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.
The next episode goes live on 21 October and will provide a look at Tuscany as a great food and wine destination.
With hosts Rojita Tiwari and Sameera Khan who will help to sail through a casual boozy brunch, a posh cocktail party, and a wine and cheese luncheon, while offering tips on a craft beer 101 or a trip to an exotic destination.
“Our attitude towards travel has changed drastically over the last few years. We are now traveling a lot more and have opened up in terms of our choices and interests when it comes to travel destinations. With ‘Drinks and Destinations’ we want to give our listeners essential and interesting information and tid-bits that they won’t find anywhere as they all come from personal experiences. Our first episode received a great response and we can’t wait to see the audience reaction to what we have in store for them!” said Indus Vox Media founder and CEO Amit Doshi.
The first episode went live on 14 October which gave listeners a sneak peek into the world and experience of global brand ambassador of Sula Vineyards – Cecilia Oldne.
MUMBAI: Discovery Communications’ lifestyle channel – TLC, armed with consumer feedback and international research, is back with the second season of “Style Inc. with Aalim Hakim.” With a reach of over 70-80 million households in India, the lifestyle channel is attempting to give viewers another peek at what is the latest in terms of hair styling in India.
The series will provide a gateway to the life of Bollywood’s new male brigade from 20 October every Thursday-Friday at 10 pm. The repeat telecast will be on Saturday-Sunday at 6 pm on TLC and TLC HD World.
The second season of the series has heart throbs Ranveer Singh, Arjun Kapoor, Varun Dhawan, Siddharth Malhotra, Aditya Roy Kapur, Ayushmann Khurrana, Tiger Shroff and Sanjay Dutt opening themselves up to Aalim. Viewers can watch Aalim transform their favourite stars for movies, photo shoots and ad films, as well showcase the unique relationship they share with Bollywood’s go-to stylist.
The six-episode show has roped in FitBit and Usha International as advertisers on board so far, and talks are on with a few more brands.
“TLC is a unique, standalone channel. It can’t be compared with any other channel. We have always tried to capture the trend of the country. Once, travel was a trend and then grooming was, and makeover used to be; now styling is in vogue. We believe that the audience is looking for content on beauty and style right now. We want to invest in this genre which is unique,” said Discovery Networks Asia-Pacific vice president, female and family entertainment products, south Asia Rajiv Bakshi.
He further stated that, “We are overwhelmed with the tremendous response the series has received on social platforms. Style is the new buzzword, and no one does it better than the new generation of Bollywood actors. The kind of Bollywood stars who would be appearing on the show can offer tips about maintaining one’s hair. It is a layered show, and not a straightforward one.”
Depending on the success of this season, the team will explore further possibilities. “We want to build a franchise,” added Bakshi.
Hakim added, “It is so exciting to witness this shift in India towards styling and grooming. I am super-charged to be doing the second season of “Style Inc. with TLC.” Fans will get to see Bollywood’s youngest and most stylish stars and get to know their style mantras.”
Targeted at the young millennials in the 15-35 age-group across India – who have a deep interest in styling but don’t know where to get it done from – the show will tell them the difference between a good and a bad haircut. “We are certainly targeting urban India. From the south, Bangalore is a very important market for us, and Hyderabad too has a good viewership. There is enough appetite in the north and the south,” voiced Bakshi.
The channel is launching eight to 10 shows in the next three months based on the genres of dating, relationship, food, travel, and a couple of series coming in from India.
Bakshi stressed that TLC is not limiting itself to a particular show genre. “We have always tried to do something more than what the audience demands. The approach of what they would want to watch which could be unknown to them is what we want to capture.”
With a countable number of channels in this space, Bakshi opined that there was enough place for new players.
“It is an attractive and feasible genre, and the market is dynamic. Certainly, as a market, it can obviously take more channels. The passion towards a certain kind of TV will overtake passion towards traditional TV. And, we believe, lifestyle is one of the areas of interest,” Bakshi concluded.
