Category: Regional

  • Sun TV announces two back to back soaps for Kannada GEC Udaya starting today

    Sun TV announces two back to back soaps for Kannada GEC Udaya starting today

    BENGALURU:  The Sun Network Limited (SNL) announced two back to back soaps that will start airing on its Kannada GEC Udaya starting today, April 11. The two shows – Aramane (Aspirations) and Sundari (Beauty) will air daily Monday to Friday at the 7.30 to 8.00pm and 8.00 to 8.30pmprimetime slots respectively.

    Aramane is the story of an estranged couple and how their children try to inadvertently bring them together. Sanjay Pradhan is a superstar celebrity living with one of his daughters who wants her father to get married to someone as she yearns for a caring mother. She is made to believe that her mother is not alive, which is untrue. In the meanwhile, Sanjay’s wife Yamuna is leading a reticent life in a small village with her other daughter Smitha who wants to reunite her mother with the father. But she does not know who her father is. The answers to why Yamuna left her husband and if the couple will ever re-unite are just some of the many intriguing parts of the story to unfold.

    Sundari is the journey of a 16-year-old girl whose family is settled in a foothill village of Western Ghats, besides the serene Sharavathi river. Studying in high school, Sundari has a friend called Naveen since childhood and this story narrates the life of these two. Sundari tries to evoke the nostalgia of viewers by narrating beautiful moments of her school life. How a small incident in her teenage life impacts her life forever is the crux for Sundari.

    Speaking about the two shows, Udaya TV programming head Sudheendra said, “Sundari is a unique story of teenagers depicted as 10th standard students and addresses the feelings of teenage minds. Normally teenage kids will be out of parents’ sight for around 8 hours in a day. Parents feel secured about their children as they think that they’re safe in their schools. But, this is the time when teenagers get exposed to a lot of new things, new emotions. No one knows what these kids do when they are in their schools, particularly with their friends. Those trivial things that take place during this stage will have a long lasting impact in their lives. The story deals with these issues and narrates the journey of an innocent, pretty girl Sundari.”

    “We live in a time where the personal lives of big and small screen celebrities seem to pique the interest of the media as well as the common man. But we forget the fact that once they remove their makeup, the celebrities are also just like us. They too have their families, worries, tensions and issues. Aramane very subtly deals with this theme. Sanjay Pradhan the central character of the story is a yesteryear superstar of the silver screen and he is separated from his wife. While one daughter is staying with him the other is with his wife. The story is all about the struggle of his two daughters where the daughter with her mother is trying to find out her lost father and the other daughter wants her father to get re-married. To summarize, it’s a very emotional and a sentimental story, yet very realistic,” said Sudheendra about Armane.

    To get a sample of what’s in store, watch the promos that have already started creating a buzz.

     

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • Season 2 of Asianet ‘s ‘Sell Me The Answer’ on air

    Season 2 of Asianet ‘s ‘Sell Me The Answer’ on air

    BENGALURU: On 4 April, the Star Networks Malayalam general entertainment channel Asianet launched the second season of quiz based show Sell Me The Answer . The show airs every Monday to Thursday between 9.00 and 10.00pm. The show tests the knowledge of the contestant more than her or his brain power claims the channel.

    Like the previous season, Sell Me The Answer will run through 80 episodes. Participants have been selected through an audition process, a written exam, interview and a phone in.

    The show has popular Malayalam actor Mukesh as the celebrity quiz master to conduct the show. Mukesh was also the quiz master for season one. Mukesh is already hosting a comedy show on Asianet titled Badhai Bunglow.

    The quiz based show demands that the contestant to utilize both their IQ and EQ. Asianet says that the format of Sell me the Answer on Asianet is unique and different from the previous quiz shows as the show gives opportunity for both the contestants and the traders to win the prize money, with their knowledge as well as confidence. As per the format, there are 10 questions, 10 answers and one can answer these questions with or without the help of traders.

    Asianet has roped in Fogg Scent as the branding partner, Exo as powered by sponsors. The co-sponsors for Sell Me The Answer are Bru, Swayamvara Silks, Frooti, Cubix Footware and Nerolac Excel.

  • Season 2 of Asianet ‘s ‘Sell Me The Answer’ on air

    Season 2 of Asianet ‘s ‘Sell Me The Answer’ on air

    BENGALURU: On 4 April, the Star Networks Malayalam general entertainment channel Asianet launched the second season of quiz based show Sell Me The Answer . The show airs every Monday to Thursday between 9.00 and 10.00pm. The show tests the knowledge of the contestant more than her or his brain power claims the channel.

    Like the previous season, Sell Me The Answer will run through 80 episodes. Participants have been selected through an audition process, a written exam, interview and a phone in.

    The show has popular Malayalam actor Mukesh as the celebrity quiz master to conduct the show. Mukesh was also the quiz master for season one. Mukesh is already hosting a comedy show on Asianet titled Badhai Bunglow.

    The quiz based show demands that the contestant to utilize both their IQ and EQ. Asianet says that the format of Sell me the Answer on Asianet is unique and different from the previous quiz shows as the show gives opportunity for both the contestants and the traders to win the prize money, with their knowledge as well as confidence. As per the format, there are 10 questions, 10 answers and one can answer these questions with or without the help of traders.

    Asianet has roped in Fogg Scent as the branding partner, Exo as powered by sponsors. The co-sponsors for Sell Me The Answer are Bru, Swayamvara Silks, Frooti, Cubix Footware and Nerolac Excel.

  • Mazhavil Manorama to launch “Minute to Win It” on 9 April

    Mazhavil Manorama to launch “Minute to Win It” on 9 April

    BENGALURU: Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched in Mazhavil Manorama on 9 April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

    Host Nyla Usha

    The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. There she works as an RJ in one of the major Malayalam radio stations. Nyla’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

    The channel has partnered with International Production House Endemol Shine that owns the format rights of the game show. This will be the first time, Minute To Win It is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

    ‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

    The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

    The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, Woodles and Medimix are the Co-Powered by sponsor of this season of Minute to win It.

    The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These season will surely witness the participation of celebrities too.

  • Mazhavil Manorama to launch “Minute to Win It” on 9 April

    Mazhavil Manorama to launch “Minute to Win It” on 9 April

    BENGALURU: Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched in Mazhavil Manorama on 9 April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

    Host Nyla Usha

    The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. There she works as an RJ in one of the major Malayalam radio stations. Nyla’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

    The channel has partnered with International Production House Endemol Shine that owns the format rights of the game show. This will be the first time, Minute To Win It is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

    ‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

    The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

    The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, Woodles and Medimix are the Co-Powered by sponsor of this season of Minute to win It.

    The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These season will surely witness the participation of celebrities too.

  • Mazhavil Manorama to launch D4Dance season 3 on 28 March

    Mazhavil Manorama to launch D4Dance season 3 on 28 March

    BENGALURU: Malayalam entertainment channel Mazhavil Manorama is set to launch season 3 of its non-fiction dance reality show D4 Dance. The 120 episode show will be telecast from 28 March 2016, Monday – Thursday at 8:30 pm.

    The channel  says that it is likely to dominate the non-fiction space with two mega launches, the Malayalam version of the world famous game show ‘Minute to Win It’ and Dancing Talent show D4 Dance.

    Mazhavil Manorama has roped in Eastern Group as the title sponsor and Kalyan Silks is the powered by sponsor. The co-presenting sponsors are Oppo Camera Phone and Nestle Munch, while the first prize sponsor is Lazza Ice cream.

    The show will be hosted by Pearly Mane and Actor – RJ Adil Ibrahim. D4Dance has been given the acronym D3. According to channel sources D3 will be three times bigger, better and larger than the previous seasons.

    D3 will have three different types of dance competitions namely Solo, Pair and Group performance and it will have three title winners with three teams and team leaders. The contestants of D3 will have the patronage of three well known masters, namely choreographer Prasanna Master, award winning actress Priya Mani and professional bollywood dancer and trainer Neerav Bavlecha from the team of Terrance Lewis. Further, the channel says that D3 will glitter and simmer with the horde of celebrities walking-in with their special performances.

    D4 Dance season 3 on Mazhavil Manorama will see promotional activities to ensure maximum visibility. Among the activities are included an OOH campaign in all prime locations across Kerala followed by print campaign in Malayala Manorama daily. On digital, the channel is doing a Facebook campaign and also a PR campaign. It also has a viewer contest on manoramaonline.com.

  • Mazhavil Manorama to launch D4Dance season 3 on 28 March

    Mazhavil Manorama to launch D4Dance season 3 on 28 March

    BENGALURU: Malayalam entertainment channel Mazhavil Manorama is set to launch season 3 of its non-fiction dance reality show D4 Dance. The 120 episode show will be telecast from 28 March 2016, Monday – Thursday at 8:30 pm.

    The channel  says that it is likely to dominate the non-fiction space with two mega launches, the Malayalam version of the world famous game show ‘Minute to Win It’ and Dancing Talent show D4 Dance.

    Mazhavil Manorama has roped in Eastern Group as the title sponsor and Kalyan Silks is the powered by sponsor. The co-presenting sponsors are Oppo Camera Phone and Nestle Munch, while the first prize sponsor is Lazza Ice cream.

    The show will be hosted by Pearly Mane and Actor – RJ Adil Ibrahim. D4Dance has been given the acronym D3. According to channel sources D3 will be three times bigger, better and larger than the previous seasons.

    D3 will have three different types of dance competitions namely Solo, Pair and Group performance and it will have three title winners with three teams and team leaders. The contestants of D3 will have the patronage of three well known masters, namely choreographer Prasanna Master, award winning actress Priya Mani and professional bollywood dancer and trainer Neerav Bavlecha from the team of Terrance Lewis. Further, the channel says that D3 will glitter and simmer with the horde of celebrities walking-in with their special performances.

    D4 Dance season 3 on Mazhavil Manorama will see promotional activities to ensure maximum visibility. Among the activities are included an OOH campaign in all prime locations across Kerala followed by print campaign in Malayala Manorama daily. On digital, the channel is doing a Facebook campaign and also a PR campaign. It also has a viewer contest on manoramaonline.com.

  • Vijay TV’s reality hunt Airtel Super Singer 5 finale winners at grand finale

    Vijay TV’s reality hunt Airtel Super Singer 5 finale winners at grand finale

    BENGALURU: Season 5 of popular singing reality show Super Singer 5 on the Star Network’s Tamil GEC found its winner in Anand Aravindakshan.  The title sponsor of the show was Bharti Airtel.

    Aravindakshan won the votes and the hearts of viewers and also won a house worth Rs 70 lakh from Arun Excello.  Singer Fareedha won the runner’s up title and a cash prize of Rs 10 lakh.  Raju Ganapathy won the Judges Choice award after an electrifying performance to the beats of Aaluma Doluma  and winning a standing ovation from the Judges, while the other two fianlists Siyad and Lakshmi won cash prizes from Vijay TV.

    The grand finale night on 17 March in the DB Jain College grounds saw celebrated singers Chithra, Sujatha, Mano, Usha Uthup, Nithyashree, Srinivas and mentor Ananth Vaidyanathan, the Super Singer stars and thousands of music lovers who amassed at the venue to cheer up their favourite contestants.  Anchors MaKaPa Anand, Bhavna and Priyanka pulled the show together with the singers.  With two rounds to show all their might, the finalist singers sang well with Stephen Devassy to support them.

    The evening  witnessed a medley performance by the Super Singer stars and  celebrated singers Usha Uthup, Vijayprakash, Mano, Sid Sriram, Benny Dayal, Gaana Bala performed their blockbuster hit songs to entertain the mass audience present there.  The little pianist   Lidian Nadhaswaram and Stephen Devassy performed a mesmerizing act together to show their excellent stints.  Singers Haripriya, Satyaprakash , Irwin Victoria,flautist Rasika alos entertained the audience with their performances.