ITV

Category: Regional

  • Colors Marathi to air 5th season of ‘Sur Nava Dhyas Nava’ starting 24 July

    Colors Marathi to air 5th season of ‘Sur Nava Dhyas Nava’ starting 24 July

    Mumbai: Colors Marathi has announced the fifth season of its music-based reality show Sur Nava Dhyas Nava – Parva Ganyache Marathi Banyache on 24 July starting at 7 p.m. Post the premiere, the show will air every weekend at 9:30 p.m.  

    Produced by Ekvira Productions, the show will feature Mahesh Kale and Avdhoot Gupte as judges along with host Spruha Joshi.

    The channel has roped in Punyache Mahabringraj Tel and Vicco Turmeric as ‘powered by’ sponsors. Chandukaka Saraf & Sons, Anuroop Wiwah Sanstha, Todkar Sanjeevani Nisargopchar Kendra and Kesar Tours have come on board as special partners for the latest season of the show.

    Colors Marathi business head Aniket Joshi said, “Music is an integral part of our Marathi culture. We at Colors Marathi are very proud to present the fifth season of the most popular singing reality show. Weekends are sorted for our audiences as they will witness the best of Marathi music. We are happy to have on board music maestros such as Mahesh Kale and Avdhoot Gupte. We are extremely excited to start this journey and hope to find a gem of a singer amongst these survivors.”

    Colors Marathi programming head Viraj Raje said, “Sur Nava Dhyas Nava is one of the few talent-based shows with a legacy of singing talent that it has built in the last few seasons. It is one of the best platforms for aspiring singers. This is the first time on Marathi television that we have a singing reality show where the contestants will perform only Marathi songs. Colors Marathi is trying to convey the priceless treasure of Marathi songs to the people by presenting Marathi songs in the audio and visual programme Sur Nawa, just as Saint Tukaram’s Abhang became immortal by floating on the waters of Indrayani.”

  • Rainshine Entertainment to foray into regional footprint, launches Tamil original show ‘Meme Boys’

    Rainshine Entertainment to foray into regional footprint, launches Tamil original show ‘Meme Boys’

    Mumbai: Rainshine Entertainment on Thursday announced the launch of a Tamil original show, Meme Boys, with the aim of strengthening its presence in the Tamil regional market. The new show will be exclusively available on SonyLIV from 22 July, 2022.

    The show will be a hilarious eight-episode series starring Guru Somasundaram of Minnai Murali fame and Aadhitya Baaskar of 96 fame. Produced by Rainshine Studios (formerly CM Studios), created by Rajiv Rajaram & Drishya, directed by Arun Koushik and A. Gokul Krishna, the show will revolve around a college and its playful students who make viral memes on an anonymous social media page to tackle their authoritative dean! Meme Boys is the latest title to join Rainshine’s array of shows and franchises that have kept audiences across the country hooked to their streaming screens.

    Speaking on this launch, Rainshine Entertainment (India) CEO Anuraag Srivastava said, “This show exemplifies what we, as a studio, wish to stand for: hyperlocal, contemporary, and young. We worry about engagement a lot – be it the story or episodes. And as far as we are concerned, so-called “regional” is mainstream. We neither take our clients nor our audience for granted—and therefore see no reason to classify them as less or more important. With an excellent line-up of titles, we are building our reputation as a powerhouse in entertainment. We are excited about our partnership with SonyLIV as we push the envelope on content in India together.”

    Rainshine Studios vice president – content – originals and & creator of Meme Boys Rajiv Rajaram said, “Memes are an intrinsic part of our lives in this post-social media world. Through Meme Boys, we hope to capture the zeitgeist with a story about a motley crew of misfits armed only with humour and self-awareness. We hope that Meme Boys on SonyLIV will make viewers love original content more than ever.”

    Rainshine Entertainment’s rapidly growing roster of regional content includes the massively popular Kannada series Humble Politician Nograj streaming on Voot, the National Award-winning documentary film Amoli, and the Tamil medical drama series Emergency, to name a few. Rainshine’s upcoming regional projects include the Telugu feature film Sangeet, written and directed by Saad Khan and produced by Chandru Manoharan of Lahari Music and Nikhil Kumarswamy.

  • News18 Assam launches campaign “Fight the Flood – Stand with Assam” to support victims

    News18 Assam launches campaign “Fight the Flood – Stand with Assam” to support victims

    Mumbai: News18 Assam-Northeast has recently launched a unique campaign ‘Fight the Flood – Stand with Assam,” urging viewers to donate to the chief minister’s relief fund and accelerate rehabilitation.

    Encouraging this initiative, Assam chief minister Himanta Biswa Sarma has raised appreciation for creating a platform that raises this national concern for Assam.  

    Presently, Assam is struggling with the worst-ever flood of decades. Nearly 53.94 lakhs of people across its 32 districts have been severely impacted by the extreme water surge. Streets have turned into rivers, houses into relief camps, as villagers barely survive with zero availability of basic necessities such as food, water, and electricity for weeks.

    To combat this misery, it is high time when we all should come together and join hands for the brothers & sisters of Assam. This special campaign focuses on in-depth reporting with hardcore facts and a total combat against fake news in the flood-stricken areas. It will highlight the unsung heroes, who work tirelessly to rehabilitate people trapped in the flood zone.  

    Let us stand together to help Assam tide over this difficult hour.

  • Bhojpuri GEC Zee Ganga hits new high with primetime viewership reaching 125%

    Bhojpuri GEC Zee Ganga hits new high with primetime viewership reaching 125%

    Mumbai: Bhojpuri GEC ZEE Ganga added a new milestone in its journey by achieving 125 per cent slot growth, alongside 39 per cent in TSV and 41  per cent in reach (BARC, B&J, CS2+, AMA000’s, Mon to Fri, 1900-2100hrs, Wk ’14-25′ 22), in its original content prime-time viewership this year. 

    The rare yet amazing feat is now the channel’s crowning glory, as it moves ahead with renewed vigor to continue its success story.

    Driven by their culturally rooted motto of ‘Har Pal Aviral’ ZEE Ganga has striven to form a deep connection with its audience and provide world class original Bhojpuri content to them. The channel’s prime-time content slate, with fresh, new, and interesting stories, is a prime example of that. The channel brings to its audience four unique stories that bring out the true Bhojpuriya spirit in all its glory. 

    The audience in these two hours get to witness the grit of Shyama, an extremely talented but a dark-skinned Kirtan singer, who with her talent, fights the social divide and challenges the notions of beauty and bias against color in the musical family drama Shyam Tulsi, (7 p.m). 

    This is followed by the romantic drama Mitwa, (7.30 p.m) an endearing story of compromise, finding companionship, support, and respect. It showcases the positive mindset of Ritu, its protagonist who stops at nothing to fight for her husband’s pride and profession, which is looked down upon by society. 

    Bringing to fore another social issue is the show Kanya Pradhan (8:00 p.m), a socio-cultural family drama. It’s an inspirational story of Aarti deciding to take matters in her own hands and smash the patriarchy on her path to discovering her true individuality, empowering herself and governing the village that she’s the Gram Panchayat of. 

    The prime-time entertainment ends with Bandhan Tute Na (8:30 pm), a family drama with a supernatural twist. It presents the rivalries and luxurious life of the zamindars with some paranormal elements, making the viewers cheer for the heroine and hope that she prevails at the end. Together, these shows, with intriguing plotlines and power-packed performances, have been an integral part of the household’s prime-time viewing, much to the delight of Bhojpuri speaking audiences.

    Also Read: Creativity is major factor behind the popularity of ‘Memsaab No 1’: Makers

    Speaking on the achievement, ZEEL chief channel officer – Bhojpuri cluster Amarpreet Singh Saini said, “Our shows have always showcased the true blue Bhojuriyat values, traditions, and way of life.  We want our audiences to feel a connection with the characters and the concepts that they are watching on screen. The completion of the 200 episodes of all our prime-time shows is a testament to the fact that we are on the right path. This achievement pushes us to bring to our viewers more such riveting yet relatable content in the near future.”

    ZEE Ganga has consistently upped the game of entertainment for its viewers through its offerings while also engaging with them. The channel is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, with more and more in the bucket to offer, the channel is redefining entertainment and original content for its regional audience through a Savaan special and few other upcoming special festive offerings.

  • Colors Bangla announces world TV premiere of new content over the next 6 months

    Colors Bangla announces world TV premiere of new content over the next 6 months

    Mumbai: To entertain its audience Colors Bangla is all set to double up the entertainment quotient. Colors Bangla announced the blockbuster premiere of “Special Partner Dear Lotteries” starting this month followed by a double on Colors Bangla Cinema for the next six months. 

    The cine special will be a bouquet of entertaining movies with superstars like Jeet, Ankush Hazra, Subhashree, Soham, Srabanti. With films from across genres including action, romance, drama, the specially curated line-up will offer something to satiate the entertainment needs of every cinephile.

    Starting with Jeet’s critically acclaimed movie, “Badshah – the Don” which will air on Colors Bangla on 31 July at 2 p.m and 9.30 p.m, the channel has lined up some of the biggest blockbusters to be aired in the next six months. From romantic comedy “Romeo vs Juliet” that will premiere in August 2022, to action thriller “Shikari” that will air in September 2022, “Nabab” that will be aired in October 2022, to romantic movie “Aashiqui” that will be aired in November 2022, to rib-tickling “Hullor” that will be aired in December, there is going to be something for everyone.

    Jeet and Nusrat Faria starrer “Badshah- the Don” will be aired on Colors Bangla Cinema subsequently on 15 August at 3 pm and 6 pm.

    To build buzz around the premiere of the movies, it will be heavily promoted on air. The channel will also explore promotions via reach and engagement activities through social media. 

    Commenting on the line-up of blockbuster premieres, Colors Bangla business head Sagnik Ghosh said, “We have been committed to present the best entertainment avenues for our audiences and now we are raising the bar with a slew of blockbuster movies. With the new and exciting line up, our endeavour is to keep bringing unmatched entertainment with a fresh yet varied content mix of movies to our viewers. Badshah- The Don has been one of the biggest movies and we are happy to bring Superstar Jeet and the beautiful Nusrat Faria to television with its WTP on 31 July. We hope the specially curated line-up of movies on both Colors Bangla and Colors Bangla Cinema will create new opportunities for our viewers and sponsors alike.”

  • 5.1 mn viewers tuned in to watch Pravah Picture’s telecast of ‘Pawankhind’: Barc

    5.1 mn viewers tuned in to watch Pravah Picture’s telecast of ‘Pawankhind’: Barc

    Mumbai: Disney Star’s latest regional TV channel Pravah Picture, launched in May, is already setting records in the Marathi movie genre. The channel telecast the world television premiere (WTP) of period drama action film “Pawankhind” directed by Digpal Lanjekar on 19 June.

    As per data by Broadcast Audience Research Council (Barc) India, 5.1 million viewers from the Maharashtra and Goa market tuned in to watch the premiere broadcast on the channel.

    The movie set the record for being the highest rated WTP in the last seven years on any Marathi movie channel, according to Barc data for Week 41 2015 till Week 25 2022.

    Pravah Picture plans to air a new WTP every Sunday to strengthen the brand and garner higher viewership. It has released the promo for its upcoming WTP to be televised on 10 July called “Stepney” featuring comedian Bharat Jadhav. It will be followed by the premiere telecast of “Bali” on 17 July. The channel also plans to air blockbuster movie “Chandramukhi” and soon to be released “Ananya”.

    Produced by Almond Creations in Association with AA Films, “Pawankhind” is the third movie in an eight-movie series on the Maratha empire. It stars Chinmay Mandlekar, Mrinal Kulkarni, Prajakta Mali, Ajay Purkar, Harish Dudhade, Ankit Mohan, Sameer Dharmadhikari, Rishi Saxena and Shivraj Waichal.

    The film depicts the historical rear guard last stand that took place on 13 July 1660 at a mountain pass in the vicinity of fort Vishalgad, near the city of Kolhapur, Maharashtra, India between the Maratha warrior Baji Prabhu Deshpande and Siddi Masud of Adilshah Sultanate, known as Battle of Pawan Khind.

  • Colors Tamil is all set for the world television premiere of RK Nagar

    Colors Tamil is all set for the world television premiere of RK Nagar

    Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of “RK Nagar” on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

    Directed by Saravana Rajan, the 2019 film features Vaibhav and Sana Althaf in the lead roles while Anjena Kirti, Sampath Raj, Inigo Prabhakaran form the stellar ensemble cast. The synopsis revolves around a man who struggles to make ends meet and his life takes a turn for the better when he falls head over heels with a politician’s daughter. However, his happiness is short lived when he gets entangled in a murder case.

    Introduced through a dream sequence, Shankar (Vaibhav) imagines living a luxurious life, however he holds no regard for the rich, believing the rich only get richer and the poor remain the same. However, fortune favours him when Ranjini (Sana Altaf) sees him chasing some goons and gets impressed thinking that he shares the same ideology as her of disliking goons. As their relationship progresses, two rivals Vishwanathan aka Lottai (Sampath Raj) and Manoj aka Mannu (Inigo Prabhakaran) parallely get into a rift, ensuing in a murder of a high-profile individual at Shankar’s tailor shop for which he gets framed. How he manages to prove himself innocent forms the rest of the plot. 

    Commenting on the occasion, director Saravana Rajan said, “I am overjoyed that my film is being featured on such a well-known channel like Colors Tamil and will appeal to a wider audience. The characters, story, and music in the movie are wonderfully packaged with Premji’s music composition bringing the film to life. With this, I am confident that viewers will have a fun weekend and, perhaps, will also appreciate the work that has gone behind making the film.”

    Adding to this actor Vaibhav said, “It’s wonderful that a movie with such an engaging plot is going to air on a well-known channel like Colors Tamil. We had worked immensely hard to perfect our comic timings that fit in line with the action sequences and in furtherance, through my character I got to play a myriad of genres like thriller, comedy and romance within one film. I’m delighted that the viewers will have an entertaining weekend and that it will be worth watching.”

  • Colors Tamil to telecast new fiction show ‘Pachakili’ on 4 July

    Colors Tamil to telecast new fiction show ‘Pachakili’ on 4 July

    Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July. 

    Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the show focuses on how the two individuals come together under one roof despite their contrary ideologies on family and marriages. 

    Pachakili is a smart and charming woman, the apple of the eye of her three brothers – Meenakshi Sundaram (played by Actor Stalin Muthu), Azhagar (Vijay Anand) and Velu (Actor Ashwin). Having lived a loving and pampered life, she values her relationships and is willing to go to any length to protect them. However, her life takes a turn when she comes across a well-known lawyer Adithya who doesn’t value familial ties nor nuptial bonds. He is infamous for taking up divorce cases, owing to his own dysfunctional family. Unveiling a saga of love with the notion that every marital union has a reason, Pachakili will enthral audiences with hilarious fallouts that ensue when two opposite people meet.

    Commenting on the launch, Colors Tamil business head Rajaraman. S, said, “We are happy to add Pachakili to our slew of fiction line-ups, building on our philosophy of bringing unique concepts to the table. The show will once again underline the roles played by women in drawing families closer and how they are the pillars of any relationship. With Pachakili, we strive to show how some marriages are successful even after facing several hurdles due to ideological differences. We are confident that the show will encourage viewers to value blood ties and the institute of marriage even while being able to relate with Pachakili.”

    Pachakili director Jawahar said, “It’s the tale of a woman who conquers even the most challenging circumstances to keep her relationships and marriage going. The show’s scripting is compelling, laying emphasis on characterization and keeping the narrative gripping. It will keep viewers engrossed until the very end of each episode. The entire process has been an enriching experience for us and I am confident that the audiences will also enjoy every bit of it.”

    Adding to this, actor Monisha Arshak said, “I am happy to play Pachakili, a smart but strong-headed woman who knows her way out of every situation and never bends in the face of hurdles. Pachakili as a character represents every woman out there who holds their bonds and principles in high regard, are true empathizers and have unconditional love for everyone around them. I am sure this character will resonate with the audience owing to her simplistic nature. I must mention that this is my maiden association with Colors Tamil and I am glad to be part of such a remarkable concept.”

  • ZEE Biskope announces the third season of ‘Talent Camera Action’

    ZEE Biskope announces the third season of ‘Talent Camera Action’

    Mumbai: The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’. While gratification scaled up between the last two seasons from being featured on ZEE Biskope to getting a direct entry into Bhojiwood, the initiative has also evidenced success that came with growing participation by almost 2.5 times. 

    ZEE Biskope is back with ‘Talent Camera Action’ in an even bigger avatar. The talent hunt has also roped in popular Bhojpuri stars Vikrant Singh and Yamini Singh as the ambassadors of the campaign. The dynamic duo will be seen promoting the initiative across TV & digital platforms throughout the journey of the contest.

    Starting from 29 June – Camera Day, the third season will span across three weeks and have three mega winners who will get an opportunity to perform on-stage with big Bhojpuri stars at a big, televised event of ZEE Biskope. The scale can’t be any better. 

    This third season of TCA is an attempt to motivate young viewers to aspire to rise from making short videos to becoming a big shot. To participate, viewers can record a 1-minute video of their talent in dancing, singing, acting or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829135 between 29 June & 13 July. 

    The three mega winners & special appreciation winners will be announced on 17 July on ZEE Biskope’s TV & social platforms. All 20 winners including 17 special appreciation winners will have their talent videos showcased on ZEE Biskope TV & social platforms. 

    Viewer’s love for the initiative went beyond just participation with the telecast day of the second season achieving a 26 per cent slot reach growth (BARC; Bihar Jharkhand; CS 2+; Week 30’21; Sun 25 July; 1200 – 1800 hrs) over previous four weeks. Both the seasons were appreciated even by the industry diaspora, receiving multiple awards at national & internal forums. 

    Expressing his elation on the launch of yet another season of this initiative, ZEEL chief cluster officer, East Samrat Ghosh said, “From being a completely novel concept, we’ve made Camera Day earn a special place in the hearts of our audiences who now eagerly await the occasion. Our young viewers are a high-energy, innovation seeking audience. Initiatives like ‘Talent Camera Action’ not just gives them a platform to fulfill their aspirations but even provide us with an opportunity to discover fresh talents who can add value to the industry. Bigger and better, this initiative opens up wider integration opportunities for our advertisers too.” 

    Adding to this ZEEL chief channel officer, Bhojpuri cluster Amarpreet Singh Saini said, “Viewers seek more active involvement with entertainment brands today and digital media plays a significant role towards that. It deepens bonding with the brand and eventually impacts content affinity as well. The growth in both participation & telecast day viewership is a glowing testament to the ever-growing popularity of ‘Talent Camera Action.’ This overwhelming love of our viewers is what drives us to curate and bring meaningful gratifications to our viewers every season and extend our entertainment offering beyond the realm of movies. Raising the bar of entertainment yet another time, we are confident that the third season of ‘Talent Camera Action’ will prove to be a resounding hit.”

  • ZEE Sarthak unveils new campaign to boost brand identity

    ZEE Sarthak unveils new campaign to boost brand identity

    Mumbai: The leading Odia entertainment channel, ZEE Sarthak, has unveiled a new campaign that pays ode to the women of Odisha. The new brand identity of the channel aims to celebrate the uniqueness of Odias and celebrate ZEEL’s long-standing association with its audiences.

    As part of the campaign, ZEE Sarthak has further announced a signature step challenge on the channel anthem. The high-octane campaign has been launched on the ZEE Sarthak channel and will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

    Inspired by the cultural ethos of the region, the all-new campaign is built with popular characters from the channel who reflect the very being of the Odia woman and salute her magnificent grace and resolute inner strength. Music directed by Indradip Dasgupta and the first-ever Odia song is sung by the prominent playback singer Aakriti Kakar. The channel aims to further strengthen its connection with the audience through a distinct range of shows, relatable storytelling and refreshed brand identity which offers an enhanced viewer experience.

    Over the years, Zee Sarthak has cemented its dominance with its popular and leading shows in the market – Jhili, Bijayanai, Sunajhia along with engaging non-fiction IP formats like Didi No.1, SRGMP and many more. As the leading channel in Odisha, ZEE Sarthak strongly follows a consumer-centric approach to creating and curating a strong mix of fiction and non-fiction shows that have been consistently gaining widespread popularity among viewers. The all-new campaign celebrates the Odia women’s spirit and resilience, which is reflected in the channel’s content philosophy.

    Talking about the channel’s new campaign, ZEE Sarthak chief channel officer Pratik Seal said, “We aspire to keep Odisha’s preferred choice of entertainment with our viewer-first approach. The success garnered by our recent shows such as Jhili and Didi No.1, has played a critical role in reinforcing our promise of offering extraordinary entertainment. Going ahead, we have interesting properties lined up for our audiences, which include the new seasons of the much-loved and widely popular Sa Re Ga Ma Pa, Dance Odisha Dance and more new stories. We will also continue to broadcast the much-anticipated Jagannath Puri Rath Yatra. Taking the channel’s entertainment quotient a notch higher, the brand-new identity is another major leap that will enhance our viewing experience and further strengthen our connect with the audiences.”

    Commenting on the announcement, ZEEL East chief cluster officer Samrat Ghosh, “At ZEE, we have always kept the viewers at the nucleus, while leveraging aspects such as design thinking to formulate an intriguing yet entertaining mix of shows as part of our content slate. ZEE Sarthak is the number one Odia GEC channel & one of the most successful regional GEC channels in India. Our brand and content have always highlighted progressive & culturally-rooted thoughts complimenting deeply ingrained values of middle-class Odias. The spirit of this culturally rooted progressive thought has been always displayed through our extraordinary stories and empowered women characters that mirror the culture and simplicity of Odia women (the ‘Lakshmi’ of Odia households), is a key factor behind this popularity. In line with the channel’s content philosophy of ensuring consumer centricity and offering ‘Truly Odia’ (Khanti Odia) content to the audience in the region, Zee Sarthak is proud to announce its new campaign which captures the true spirit & voice of middle-class Odia women. In addition to this, Zee Sarthak over the years has launched several initiatives with an aim to empower the women of Odisha. The song that we are launching today and the ‘Nalli Bindu’ initiative is a step in the same direction.”

    “ZEE Sarthak had recently announced the launch of ‘Nalli Bindu’ campaign in association with Raja Prabo festival to spread awareness about women’s right to menstrual hygiene. Leveraging its reach and popularity, the channel launched a hard-hitting film centered around girl child’s education. The one-of-its-kind film ended with a call to action, urging audiences to donate to the ‘Naali Bindu’ website to support a girl child’s education. Therefore, moving ahead in the journey, we want to cherish the relationship we have with our viewers and partners, and together march towards an extraordinary journey that reflects the true sentiment of Nuwa Kahani Nuwa Rangare, Atoot Samparka Ama Sangare,” added Ghosh.

    Talking about the new brand identity, ZEEL chief marketing officer content SBU Kartik Mahadev said, “At ZEE, our content and brand design is centered around the consumer. Our understanding of ‘Odiatwa’ (truly Odia being) has played a crucial role in maintaining a leadership position in the market. The new identity of ZEE Sarthak is both rooted and contemporary, taking inspiration from culturally significant symbols and regional art expressions such as the revered ‘Nilachakra’ and the local patterns of ‘Sambalpuri’ saree weave and signature ‘filigree’ jewellery. We believe this revamped brand identity will strengthen our emotional connect with the Odia viewer. The circular holder for the channel name symbolises how the inner circle (family and community) is integral to being Odia. Zee Sarthak’s new identity reflects the cultural ethos of the region as well as emphasises on our vision and commitment to be the most preferred choice of entertainment in the market through relatable and insightful storytelling.”