ITV

Category: Regional

  • Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

    Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

    MUMBAI: Television viewing has never been the same, since the introduction of reality programming kingpin – Bigg Boss in India, and right from the onset Bigg Boss Kannada has entrenched its spot at the zenith becoming a favorite of viewers. Bearing testimony to its soaring ratings and expanding advertiser base, season after season, viewers have been treated to a form of entertainment, that’s not only hypnotic but also unrivalled across television industry. In season 5, Bigg Boss Kannada brought together the most volatile mix of celebrities & commoners under one roof, and this season, viewers will bear witness to their daily hour of flammable entertainment getting even more explosive. Lighting the fuse to this dynamite of reality content, host Kichcha Sudeep once again takes the reigns as host of Bigg Boss Kannada – Season 6, premiering this Sunday, October 21 at 6pm, on COLORS SUPER.

    Forecasting yet another successful season, Ravish Kumar, Head – Regional Entertainment, Viacom18, commented, “Keeping our viewers at the core of every decision, we’ve struck the right chords, while determining our offerings. Over the course of 3 glorious years, COLORS SUPER has ascended to unprecedented heights in terms of ratings, programming variety and advertiser interest. Bigg Boss Kannada is the epitome of entertainment buffet that tethers viewers to the television screens for the entire duration of the show. Being leaders in the industry, proffering the best of reality television, coupled with an unmatched fiction line-up, our Kannada channels have been championing the regional cluster of Viacom18.”

    “Despite being the youngest, COLORS SUPER has arisen as the fastest growing GEC on Kannada television and we continue to accelerate our endeavors to entertain viewers. Following the success of Bigg Boss Kannada – Season 5 and our scintillating line-up of fiction shows that keeps viewers glued, we’re now ready for another exciting season of Bigg Boss Kannada that will exhibit human character. As Sudeep yet again takes up reigns of the host, along with a combination of popular celebrities and deeply driven commoners, this season as well, we guarantee to enhance the all-round family–watching experience for our viewers.” added, Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18.

    Puppeteering the strings of the housemates in Bigg Boss Kannada, host Kichcha Sudeep, elaborated “Bigg Boss Kannada is not like any other television show, and season after season, it continues to surprise not only viewers but me as well. As much as films, music, cricket and cooking are a part of my life, I feel this show is now ingrained in me. With umpteen surprises in store this season, I am extremely excited to continue as host for yet another year of this epic reality show.”

    Abhishek Rege, CEO – Endemol Shine, said "We at Endemol Shine India are motivated to create yet another blockbuster season for Bigg Boss Kannada. With nothing but pure entertainment driven content, this season too, will be high on twists and surprises for the housemates. And with Sudeep presenting a dynamic and interesting group of celeb and commoner contestants, this is sure to be one of the most intriguing seasons of Bigg Boss Kannada"

    Available on Viacom18’s video-on-demand platform – VOOT, within hours of its airing, fans of the Bigg Boss Kannada, will never miss a single moment of their favorite show.

    Targeting audience across the spectrum with a strategic combination of marketing mix including Outdoor, On-air, Print, Radio, Activations and Digital, COLORS SUPER has upped its promotional efforts to compliment the exceptional assortment in entertainment of Bigg Boss Kannada – Season 6.

  • Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

    Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

    MUMBAI: Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place. Tune-in to watch the Super hit Telugu movie Naa Peru Surya starring Allu Arjun (Surya) on October 21st at 5:30 PM only on Zee Telugu and Zee Telugu HD.

    Naa Peru Surya is a story of a soldier (Surya) whose dream is to fight at the border and spread peace in the country. But the bullhead army man’s short temper creates a hindrance to his dream of serving the country. Due to his anger issues, he almost loses his job but is considered to be given another chance if he gets a ‘no objection certificate’ from a famed psychologist Dr. Rama Krishnan Raju (Arjun). The well-known psychologist happens to be his estranged father with whom he shared a troubled past. The movie further portrays the 21 days of session that the father and son undergo, to suppress the soldier’s natural instincts by masking his inner personality.

    Marking the debut of writer Vakkantam Vamsi as the director, the progression of the movie beautifully captures the challenges thrown by a father to his son to make him control his anger and work towards his dream.

  • Sony Marathi banks on fiction to be market leader

    Sony Marathi banks on fiction to be market leader

    MUMBAI: Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19 August 2018.

    The channel launched nine fiction shows and two non-fiction shows during its launch and now, the channel is adding yet another non-fiction show, Super Dancer Maharashtra, produced by frames production house in its bouquet. The channel claims to focus on fiction while non-fiction will also have a steady offering. Sony Marathi business head Ajay Bhalwankar said, “Sony as a cluster, is known for our non-fiction shows and for us, fiction will matter but non-fiction will also have a steady offering from us.”

    The channel claims to have surpassed the established biggie in the market which is Star Pravah, bagging 30 GRPs with 21 per cent reach in the Maharashtra-Goa Urban 15+ market. “Nobody has opened as big as in the first week itself, we are ahead of the already established players like Star Pravah,” said Bhalwankar.

    When asked about the challenges that Sony Marathi is facing in the already cluttered market, he pointed out that there were many but one was to figure out what kind of channel was needed as Marathi is a matured market since 20 years. “So our first and foremost position was to get a position ourselves, to create a space for ourselves in this market. Sony Marathi was the first serious launch of the regional channel, as we don’t have regional channels apart from Sony Aath which was more of acquisition and more of films and dubbed content. But our Marathi bouquet will be a full-fledged original content that we are making so that was the other challenge that we had of how we approach the regional channel and offering.”

    Talking about Sony Marathi’s flagship shows so far, Bhalwankar said that it’s too early to analyse which shows are working well. He said that people are sampling their liking. People are watching throughout the day, during its primetime and also on Sundays. “The approach for us is to grow brick by brick, so our first step has been formidable and we are looking at how slowly and steadily we will grow. Going forward, we have exciting content for fiction. People have reacted positively for fiction, whereas in non-fiction we have got some big properties,” he said.

    The Marathi segment, especially the GECs and the movies, have been garnering a great traction from advertisers.  According to the reports, after Tamil and Telegu, advertisers are now banking on this segment, which contributes 4 per cent (Rs 800-1,000 crore) to the overall TV revenue and industry experts estimate that the top-line to grow by 10-15 per cent. 

  • Zee Keralam to launch in Q3 FY19

    Zee Keralam to launch in Q3 FY19

    MUMBAI: Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

    Some strong regional TV consumers are in the southern part of the country. When it comes to Zee Entertainment Enterprises Ltd (Zeel), it witnessed a 19.1 per cent viewership share (CY 18 YTD), while in South it stands at 31.8 per cent growth share over the last fiscal. The network has achieved dominance in metro markets including Bangalore and Hyderabad. Having four dedicated channels in the South market, the network is now set to expand its footprint by launching its fifth channel, Zee Keralam, in the general entertainment channel (GEC) space. In terms of consumption power, the market stands exceptionally with 81 per cent HH’s in NCCS ABC, which is highest in the country.

    The Kerala market contributes 3.7 per cent of national viewership, where Malayalam GECs bag 57 per cent of total viewership. The sector is jam-packed but Zeel sees scope to grow with 90 per cent TV ownership and people’s willingness to take pay channels.

    Zeel south cluster head and Zee Tamil business head Siju Prabhakaran said, “Any market you enter, there has to be a competition. But we have seen that whenever we have great content and if you give the right kind of content, the POT of those markets has actually grown. The best case was in Tamil where there was Sun TV and Vijay TV, and general assumption was that people were very happy with whatever the content is being served to them but then there comes Zee Tamil at a market share of 20.7 per cent in the year 2018-19. In the case of Zee Keralam, we will offer original content.”

    The channel, launching in Q3 of FY19, has a programming line-up of seven fiction shows, two non-fiction shows, one afternoon game show and one morning show. In addition, the channel has also conceptualised a cinema-based speed news show.

    With south contributing to the 33 per cent of viewership and overall share in the industry, the network claims to have 25 per cent of the viewership raking in from its south channels. Zeel CMO Pratyusha Agarwal said, “South contributes 33 per cent of viewership share and overall also. But on ad revenue, it is still at 23 per cent of the market share and there is a huge scope for the category to grow there. In terms of viewership, south contributes four hours of viewership and national for about two hours of viewership.”

    Prabhakaran added that in the past two years, it has been the largest contribution as a cluster along with the Hindi movie channels. “The growth has been primarily on the basis of growth, where Zee Telugu is a strong number two player with 688 GRPs and 25.7 per cent genre share in the urban GEC segment. Fiction contributes around 56 per cent (382 GRPs) to total Zee Telugu viewership of  688.” Telugu movies have been a great success for the network to break even within a year, he said.

    Some of the tentpole shows in the Telugu umbrella are Mudda Mandaram, Kalyana Vaibhogam, Maate Mantramu and Sa Re Ga Ma Pa. Talking about the upcoming attractions, fiction show – Prema and non-fiction shows like Aata Juniors, Sa Re Ga Ma Pa Li’l Champs are in the pipeline.  

    Also, its Telugu movie channel, Zee Cinemalu commenced with 122 GRPs and 22 per cent genre share in urban areas. It stood at number two in urban with 182 GRPs and 26.5 per cent genre share and number one in Hyderabad with 229 GRPs and 30.3 per cent genre share in FY19.

    When it comes to the Kannada segment, it is on an aggressive growth path since week 20 of 2018 with an increased market share from 24 per cent to 30 per cent gradually. The network claims to have grown from an average of 295 GRPs channel in FY16 to 546 GRPs in FY 19 (Wk 39) U+R which is a growth of 85 per cent, where the other players have witnessed a stagnation or decrease. Its flagship shows includes Naagini, Kamali, Comedy Khiladigalu, Sa Re Ga Ma Pa Li’l Champs (season 14) and its upcoming programs include fiction show launches – Shree Vishnu Dashavatara, Paru, Aatma Bandhana and Sa Re Ga Ma Pa Season 15, Drama Juniors Season 3 as the non-fiction shows.

    Zee Tamil has seen a 92 per cent growth in 18 months with an average of 542 GRPs at a market share of 20.7 per cent in the year 2018-19. The major reason for Zee Tamil’s growth has been its fiction and is at second position with a 26 per cent genre share.

    Agarwal said that in the Tamil market, it rated more than Bigg Boss on its finale. “Bigg Boss was a great success for Vijay TV in season 1 and season 2 was also coming and we were also gearing up and thinking what to do next. So it was obviously no point in bringing big show content at the same time. We had great traction in fiction shows and as a result, planned to extend our 3 fiction shows during the weekend.”

    Shree Vishnu Dashavataram, Sathya, Sembaruthi high-point (live wedding shoot) – fiction shows and ThamizhaThamizha, Super Mom and Dance Jodi Dance Juniors – non-fiction shows are on the cards for the Tamil viewers.

  • CONTILOE PICTURES’ LAUNCHES THEIR FIRST EVER KANNADA SHOW – JAI HANUMAN!

    CONTILOE PICTURES’ LAUNCHES THEIR FIRST EVER KANNADA SHOW – JAI HANUMAN!

    MUMBAI: With the aim of bringing untold and unexpected stories to audiences all over the country, Contiloe Pictures, premium broad-based entertainment content production company, has now introduced their first ever Kannada show – Jai Hanuman! Yet another impeccable mythological story, this show will air on Kannada entertainment channel, Udaya TV part of Sun Network and will telecast from Monday to Friday at 7.30 pm starting today.

    The production team has deliberately catered to the demand of all the age groups by bringing with its exotic shooting location and best direction. The show tells us about lord Shiva in his 11th avatar Hanuman to put an end to the evil Ravana.

    The dialogues of Jai Hanuman are written by B L Suresh, a well-known historical and mythological dialogue writer. The cast includes child artist G Pradyumna who plays the young Hanuman, Anjana played by actress Priyanka Chincholi while the character of Kesari has been played by Pundarika N.N  and the character of Ravana is being played by actor Vinay Gowda.

    Commenting on this success, Abhimanyu Singh, the Founder and CEO of Contiloe Pictures said, “We believe that there are several aspects in traditional stories of Ganesha, Hanuman, Krishna and Lord Shiva which people are yet to discover, We have taken utmost care in maintaining the true sanctity of the original story attached to Lord Hanuman and have made efforts to write the dialogues and screen play in accordance to the original story of Lord Hanuman.”

  • Zee Bangla to refresh channel campaign to dominate Bengali space

    Zee Bangla to refresh channel campaign to dominate Bengali space

    MUMBAI: The regional space in India’s broadcasting industry is blooming. One of the most widely spoken languages in the country, Bengali has seen a surge in viewership off late. The Bangla channel from the Zee slate is all set to change the game.  

    Zee Bangla, that holds 44 per cent market share (WB U+R universe) and more than 50 per cent in the urban space, is all set to launch a refreshed channel campaign. Last year, the channel had 39 per cent market share and now it touches almost 50 per cent. Its latest brand philosophy “Notun Chhondey Likhbo Jibon” (Orchestrating life in a new rhythm) ignites a spark amongst the middle-class Bengali women to draw from their inner strength, tide over internal and external battles and take charge of their future to achieve the extraordinary. The brand promise will inspire the middle-class Bengali women to break the shackles of prejudice and preconceived notions, overcoming their apprehensions and taking their families ahead. 

    The channel soundscape has been expressed through a brand anthem orchestrated by Shantanu Moitra and sung by Shreya Ghoshal. Capturing the current day aspirations and changes in the middle-class Bengali households are two brand films, directed by Dibyendu Bose from Opus Communication and music by Shantanu Moitra. The brand strategy has been co-developed by Publicis with its Kolkata Counterpart – LKSS.

    This new brand identity will be revealed during the telecast of musical reality show Sa Re Ga Ma Pa which starts from 7 October 2018 at 9.30 pm.

    ZEEL business head for Zee Bangla and Zee Bangla Cinema Samrat Ghosh said that over the last 19 years, Zee Bangla has been successful on the back of good offering and among the 14 prime time slots in the GEC space Zee Bangla holds 11. He said, “We lead the time band from 4.30 to 10 pm with all our fiction and non-fiction shows.”

    Ghosh added that Bengal has home-grown animated content on Sunday from 10-10.30 am Baatul the Great and Nonte Fonte which are known characters from Bengali comic books. “One of our previous offerings was Bhootu, which became extremely popular as fiction series on Zee Bangla. So we have also developed half an hour of cartoon animation around the characters.”

    ZEEL cluster head regional markets Amit Shah said, “Over the last two decades, Zee Bangla has endeavoured to be a catalyst for change for the quintessential Bengali. As we look forward to the next leg of our journey, it is important for us to continuously reflect the aspirations of the evolving viewer and inspire them to be their extraordinary self. With the new campaign, we are aiming to reach out to a wider audience base and the middle-class Bengali woman, who is an epitome of resilience, courage and social change.”

    ZEEL CMO Prathyusha Agarwal said, “Our new brand campaign for Zee Bangla is targeted to resonate with the middle-class Bengali household that revers a woman as the Lakshmi of the family. With our unique brand POV-led content and communication approach, this idea will reflect across all our shows and campaigns celebrating the Lokkhis who take charge of their lives and move their families ahead.”

  • Zee Telugu captivates your weekend with the World Television Premiere of CoCo Kokila

    Zee Telugu captivates your weekend with the World Television Premiere of CoCo Kokila

    MUMBAI: Zee Telugu is set to make this weekend a thrill-filled one for its audience! Super Hit Telugu movie CoCo Kokila starring Kokila (Nayanthara) in the lead will premiere on 7th October at 6:00 PM on Zee Telugu and Zee Telugu HD.

    Kokila (Nayanthara) hails from a poor family having a college-going sister, mother who is a homemaker and father who works as a security guard. Her life turns up side down when the family discovers that the mother is suffering from lung cancer and requires a lumpsum amount for her treatment.

    In search of substantial help, Kokila meets a drug dealer to realize that the business can earn her the money she needs instantaneously. She decides to get into drug-peddling business to earn the money that is required to cure her ailing mother. The movie follows a series of twists and turns to show how Kokila lands up in controversies with smugglers, bringing huge risk to her entire family.

    Directed by Nelson Dilipkumar and produced by Lyca Productions, the plot of the film beautifully conceptualizes how saves herself from the clutches of the smugglers gang and saves her family.

  • Zee Tamil launches the first edition of Zee Tamil Kutumbam Viruthugal 2018; to recognise and honour talent across the channel

    Zee Tamil launches the first edition of Zee Tamil Kutumbam Viruthugal 2018; to recognise and honour talent across the channel

    Chennai, 28th September 2018: For the first time since its inception in 2008, leading Tamil General Entertainment Channel (GEC) Zee Tamil has announced the launch of its first-ever awards show – Zee Tamil Kutumbam Viruthugal 2018. Commemorating Zee Tamil’s 10-year milestone in Tamil Nadu, this property seeks to celebrate the enlivening success and diverse talent from the channel that has transformed the Tamil Television Entertainment Industry. The prestigious trophy was unveiled yesterday in the presence of Mr. Siju Prabhakaran, South Cluster Head – Zee Entertainment Enterprises Pvt. Ltd, Mr. Tamildasan, Programming Head – Zee Tamil, Actor Priya Raman, Actor Shree Kumar, Anchor Archana, Actor and Host Lakshmy Ramakrishnan and Singer Srinivas at a launch event held in Chennai earlier today.
    Zee Tamil Kutumbam Viruthugal aims to celebrate the 10-year journey of Zee Tamil in the General Entertainment Industry where the channel has set a benchmark with its distinct non-fiction shows such as Mr. & Mrs. Khiladies, Junior Superstars, Sa Re Ga Ma Pa & Dance Jodi Dance and novel fiction shows such as Sembaruthi, Yaarade Nee Mohini, Oru Oorla Oru Rajakumari and Poove Poochudava among others. The event will also witness the culmination of the Zee Tamil Kutumbam, as they join hands to honour and award its talent across various categories. The awards will be presented to the winners at an on-ground event scheduled to take place on 13th October 2018.
    Speaking on the launch of the Kutumbam Viruthugal, Mr. Siju Prabhakaran, South Cluster Head – Zee Entertainment Enterprises Pvt. Ltd. said, “Over the last 10 years, the strength of Zee Tamil has been in its unique storytelling which encapsulates the ethos, culture and tradition of Tamil Nadu that Tamil audience cherish and hold close to their hearts. With the launch of Zee Tamil Kutumbam Viruthugal, we aim to present our viewers with new frontiers of entertainment as we welcome them to join us in this celebration of talent that has helped shape Zee Tamil as the preferred entertainment destination across all age groups.”

    The categories of awards for Zee Tamil Kutumbam Viruthugal 2018 include:

    • Favourite Hero
    • Favourite Heroine
    • Favourite Villi
    • Favourite On-screen Pair
    • Favourite Anchor
    • Favourite Serial
    • Best Actor – Male
    • Best Actor – Female
    • Best Anchor – Male
    • Best Anchor – Female
    • Best Villian/Villi
    • Best Comedian
    • Best Judge – Male
    • Best Judge – Female
    • Best Child Artist
    • Most Popular Mamiyaar
    • Most Popular Marumagal
    • Most Promising Actor – Male
    • Most Promising Actor – Female
    • Most Popular Appa
    • Most Popular Amma
    • Popular Reality Show Face
    • Best Supporting Actor – Male
    • Best Supporting Actor – Female
    • Best Duo Anchor
    • Best Non-Fiction Show
    • Best Serial
    • Special Award

    The winners will be chosen through a fair voting process that will allow viewers and fans to vote for their favourite stars by giving a missed call to the stars’ respective code numbers or by logging on to the Zee Tamil Kutumbam Viruthugal Microsite on the Zee5 App/Website. Additionally, viewers can also vote directly at the Zee Tamil Canter Vans that will be travelling across Tamil Nadu to the following cities starting 1st October:

    • Salem
    • Dindigul
    • Cuddalore
    • Theni
    • Virudhunagar
    • Srivilliputhur
    • Pollachi
    • Tiruppur
    • Erode
    • Pondicherry
    • Madurai
    • Coimbatore
    • Trichy
    • Tirunelveli

    For the ‘Favorite’ categories, winners will be choses basis the highest number of votes received collectively through missed calls, votes registered through Zee5 and the canter activity. For all other categories, votes garnered through Zee5 and the canter activity alone will be taken into account to adjudge the final winners.
    The Zee Tamil Kutumbam Viruthugal 2018 will be held on Saturday, October 13 at YMCA, Nandanam Ground, Chennai, 6:oo PM onwards. Passes for the event can be collected from the Zee Tamil office, No. 33B, Olympia Platina, SIDCO Industrial Estate, Guindy, Chennai, Tamil Nadu 600032.

  • Viacom18’s Colors Kannada Cinema aims to break even within 3 years

    Viacom18’s Colors Kannada Cinema aims to break even within 3 years

    MUMBAI: Viacom18 is making moves in the regional space. Its latest bet was to launch a movie channel for the Kannada market called Colors Kannada Cinema. The conglomerate has a Hindi movie channel called Rishtey Cineplex which broke even in two years. Similarly, the idea is to get the Kannada movie channel to break even within three years too.
    Viacom18 head regional entertainment Ravish Kumar told indiantelevision.com that that typically a movie channel or any other channel looks at three years to break even but Colors Kannada Cinema will break even before that. He explained that owning many titles makes it easier as it won’t have to spend on creating a library.
    With Colors Kannada and Colors Super gaining popularity, the channels aren’t able to accommodate many movies and so the need for a separate channel to utilise the assets was felt. The network has better leverage with more channels to showcase movies on.
    Surprisingly, Kumar said that pre-selling of ad inventory hasn’t been done for the new movies channel. “They undervalue your asset and the other point is people feel cheated if they put their faith in you and the return isn’t as expected,” he said. Instead, the idea is to get the channel going and work on distribution before thinking of ad rates.
    While production cost for Hindi keeps growing, Kumar says that there is a cap in the regional space. The increase will be inflation or technology led. He gave the example of a federation strike in West Bengal asking for an increase in technician rate. “That is going to lead to an overall 5-6 per cent increase across the board. But in a lot of the other markets, we have held costs and in some markets, we have actually reduced them,” he said. If the network decides to skew in favour of more reality shows or events, then the cost is likely to shoot up but fiction will see a moderate increase.
    According to the KPMG report 2018, adex on regional channels observed an increase of 5.4 per cent in FY18. Kumar said that part of it could possibly be caused by the FTA channels which have come up in Hindi. The viewership has moved to them and that has led to margin dilution as opposed to margin accretion. “On the regional space, you must have seen a lot of consolidation on the top end so where the strong are getting stronger and the weak are getting weaker, more margins are analysed which normally means that the ability to command high rates are high.” He added that it is backed up with a lot of investment in formats like reality, movie premiers or events which typically tend to command higher rates.

    He further added that the growth in regional space is seeing a double digit in the regions across markets. Talking specifically about the languages that observed a marginal decline in the adex, Tamil and Marathi saw 2 per cent and 9 per cent downfall respectively. Commenting on the same, Kumar said that looking at the longer point of view the ratings of regional channels have only increased steadily over the years and short term ups and downs are expected.
    Talking viewership, among all the regional language channels that Viacom18 has, Colors Bangla stood at third position with 74982 impressions ‘000 in the Bengali market according to the BARC data’s week 37. Colors Gujarati secured first position with 29915 impressions ‘000. Colors Kannada also stands at the leadership position with 461396 impressions ‘000. In the Marathi space, Colors Marathi secured second position with 136791 impressions ‘.

  • Zee Telugu celebrates ‘Laddu Kavala Nayana’ on Ganesh Chathurthi

    Zee Telugu celebrates ‘Laddu Kavala Nayana’ on Ganesh Chathurthi

    MUMBAI: Lord Vinayaka is always believed to be the auspicious start to a success endeavor, therefore, the entire nation witnesses a celebration on the occasion of Vinayaka Chaturthi. Tune- in to watch Zee Kutumbam, first-time-ever, celebrating by bringing tele serial artists to the ardent viewers and celebrating ‘Laddu Kavala Nayana’ on this prosperous day, on 16th September starting 2 PM only on Zee Telugu and Zee Telugu HD.

    Zee Kutumbam narrates the story behind the importance of celebrating the birth of Ganesha with Ramprasad, Getup Seenu, Sree Mukhi and Appa Rao. Heightening the entertainment quotient, the artists are divided into two teams lead by Ram Prasad and Getup Seenu that compete against each other by performing various activities, games, fun tasks, and performances to ultimately win Ganesha’s Laddu. Additionally, Telugu folk singer Rahul Sipligunj, Mangli and Indian film actress Rashmi Gautam perform sizzling acts on the eve of Ganesh Chaturthi.