Category: Regional

Star Vijay sets to launch Bigg Boss Tamil season 7 on 1 October; on-boards 11 sponsors

Mumbai: Star Vijay announces the impressive line-up of 11 sponsors who have united to make Bigg Boss Tamil Season 7 an unprecedented success. This season, presented by VIM Liquid and G Square, powered by Vasanth & Co and Brooke Bond 3 Roses, and featuring associate sponsors Atomberg, Kajaria Tiles, Chik Shampoo, Iswarya Fertility Center, Haier Appliances, Association of Mutual Funds in India and Fantastic Jeyachandran continues the tradition of delivering outstanding content to its audience.

Bigg Boss Tamil is a tentpole property for advertisers, running for an impressive 15-week duration, perfectly aligning with the pivotal festive season when brands seek standout content. The timing couldn’t be better, with Star Vijay currently dominating prime time with a line-up of top shows in Tamil Nadu and the addition of Bigg Boss Tamil S7 will only enhance the already diverse and captivating content offerings. Across all seasons, sponsors have consistently found immense value in their association with Bigg Boss Tamil, and this season is no exception. With the exciting twist of not one, but two Bigg Boss houses, this season promises to deliver double the entertainment, excitement, and drama! The anticipation for this season has been quite high since the release of a series of promos making this announcement. The promos have garnered a staggering 25 million views in record time.

G Square Realtors Private Ltd managing director Bala Ramajeyam expressed his excitement about securing the title sponsorship: “G Square is truly honoured and thrilled to announce that we have secured the coveted role of the title sponsor for the immensely popular TV show, Bigg Boss, on Vijay TV. This is a momentous occasion for us, and we are deeply grateful for the opportunity. The association with Bigg Boss Season 7 opens new horizons for us, and we are excited to become an integral part of people’s everyday lives through this iconic show.”

Haier Appliances India President NS Satish emphasized the significance of this partnership, stating, “At Haier, we have always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable, and technologically driven home appliances. Given that Tamil Nadu is an important market for Haier India, and over the years, we have received promising feedback from our consumers, the upcoming Season of Bigg Boss Tamil presents a great opportunity for us to further connect with our customers.”

Atomberg founding member & chief business officer Arindam Paul shared his enthusiasm about the association, saying, “Bigg Boss Tamil is a beloved show across Tamil Nadu and will provide us with the right platform to reach out to more and more people in this region. We are very excited about this collaboration.”

While the list of contestants remains shrouded in mystery, one thing is certain – Bigg Boss Tamil season 7 will feature a diverse group of individuals who have made their mark in various facets of pop culture. Their interactions, conflicts, friendships, and emotional moments, combined with the two Bigg Boss houses, will offer viewers an exhilarating rollercoaster of entertainment.

Bigg Boss Tamil season 7 is set to premiere on 1 October 2023, 6 PM, airing on Star Vijay and streaming 24X7 on Disney+ Hotstar.

September 29, 2023
COLORS KANNADA announces the 100-day festival of Bigg Boss Kannada Season 10

Mumbai: The highly anticipated reality show of Kannada GEC has finally been revealed. On Thursday, COLORS Kannada officially announced the launch of Bigg Boss Kannada Season 10. For the very first time in the history of Bigg Boss Kannada, it will embrace a theme, ‘Happy Bigg Boss,’ to commemorate a decade of entertaining the market.

The 80-second promo, featuring Kichcha Sudeepa, the show’s host, underscores the anticipation among Karnataka’s audience for the biggest visual spectacle of Kannada television.

In the promo, Kichcha Sudeepa enthusiastically declares “100 days of festival” that will captivate the audience with drama, emotions, and a myriad of human sentiments. As COLORS Kannada announces the show, speculation now centers on the 17 potential celebrity contestants from diverse backgrounds who will enter the Bigg Boss house.

Commenting on the Bigg Boss Kannada announcement, COLORS Kannada business head Prashanth Nayak stated, “This being the 10th installment of the most significant visual spectacle in the Kannada GEC market, Bigg Boss Kannada, we are introducing the theme for this season, ‘Happy Bigg Boss,’ which aims to spread joy among all Kannada television viewers. Bigg Boss is a show that encompasses a wide range of emotions, and happiness has always been one of the most celebrated human sentiments. In essence, we are announcing happiness for our audience to make this season the best one yet.”

However, COLORS Kannada has not yet disclosed the show’s launch date and time. So, stay tuned to COLORS Kannada for further updates.

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September 15, 2023
This Onam, Asianet to present the grand World Television Premiere of 2018

Mumbai: Asianet, the leading television channel in Kerala is geared up to present the World Television Premiere of 2018, one of the highest-grossing Malayalam films of all time. Directed by Jude Anthony Joseph, the brilliant mind behind Om Shanthi Oshaana, this survival thriller is set to grace your screens with an unforgettable story and a stellar ensemble cast.

Following its theatrical release in 2023, the film took the nation by storm and now, viewers have the opportunity to experience it from the comfort of their own homes, as it makes its television debut – a powerful tribute to Kerala’s indomitable spirit during the catastrophic floods of 2018.

“The World Television Premiere of 2018 is not just a cinematic event but a celebration of Kerala’s strong spirit. It’s an honour to present this masterpiece that resonates with our viewers, reminding us of the strength within us all,” said an Asianet spokesperson.

“2018 is not just a film for me; it stands as a testament to one of the most profound phases of my life. Our film does not boast superstars; instead, it celebrates the everyday heroes, the common people who hold a special place in our hearts. It’s a humble tribute to our land and its resilient people,” said Jude Antony Joseph, the director of the film.

“Remarkably, 2018 has treaded paths and reached corners of the world previously untouched by Malayalam cinema and I am confident that it will remain a beacon in the illustrious history of Malayalam cinema. I am delighted that this Thiruvonam, Asianet will be telecasting 2018, bringing this cinematic gem right to your homes. I sincerely hope you are as excited as I am to rewatch 2018,” said producer Venu Kunnappilly.

The film boasts an impressive line-up of actors, including the charismatic Tovino Thomas, who gained immense popularity with Minnal Murali, the ever-charming Kunchako Boban, the versatile Lal, the talented Asif Ali, the seasoned Naren, and many more. With such an incredible cast, you can expect nothing short of outstanding performances that will stay with you long after the credits roll.

At its heart, this movie is a powerful reminder of Kerala’s capabilities and resilience, showcasing the bravery, faith, and determination displayed by the people during the devastating floods. It stands as a beacon of hope, inspiring Malayalees to believe in the potential for better days and a brighter future for their beloved state.

Mark your calendars for 29 August at 19:00 hrs, as Asianet SD and HD proudly present the grand World Television Premiere of the cinematic masterpiece, ‘2018’. Let this Onam be an unforgettable celebration of art, emotion, and the strength of the human spirit. Tune in with your family and friends to experience the magic of this remarkable film, reminding us all that even in the darkest times, there is light at the end of the tunnel.

August 21, 2023
Color Bangla brings a new show ‘Sohag Chand’

Mumbai: Colors Bangla’s new show Sohag Chand features an inspirational story about a plus-size woman. It will air every day at 7 p.m.

Anwesha Chakraborty, who won Ms. Plus Size 2019, will play Sohag, and Abhishek Veer Sharma, who was last seen in Mou er Bari, will play Chand.Bharat Kaul, Tanuka Chatterjee, and Srabani Banik are among the other notable artists in the show.

It is the story of a girl named Sohag, who is warm-hearted and nearly perfect but gets rejected every time by prospective grooms for being overweight. The show is a tribute to those who believe love is skin deep.

Sohag is a plus-sized romantic woman who works for a bank. She is rejected by 34 prospective grooms because of her appearance, but she is completely unaware of the world’s need for a perfect bride. But the optimist in her believes that one day she will meet her prince charming, who will fall in love with her because of her inner beauty. Chand, on the other hand, is a fitness enthusiast who wants to start a sports academy. Chand is looking for a bride who is beautiful and perfect and who is not overweight.

“Questioning society’s definition of perfection, we present the story of free-spirited Sohag, who is plus size but never becomes a detriment to her living a life that is beyond society’s judgement,” said Colors Bangla business head Sagnik Ghosh. “Right from her unapologetic ways of dealing with her emotional complications to her pursuit of finding a life partner; Sohag’s journey is worth mentioning. Her compelling personality will stand out, and we are sure audiences will relate to her life and the challenges she faces.”

November 23, 2022
News18 Kerala brings co-operative awards and conclave’22

Mumbai: News18 Kerala is presenting the co-operative awards and conclave’22 to recognise individuals and organisations that are catalysing the growth of Kerala’s cooperative society. The ceremony, which will be held on 29 October in Trivandrum, will be exclusively televised by News18 Malayalam TV and digital platforms.

The ceremony will honour dignitaries in various categories, encouraging healthy competition among grass-roots co-operatives for socioeconomic development. The rightful recipients of this award are chosen through a rigorous, editorially driven selection process.

Aside from the awards ceremony, the event will include a panel discussion on the state of the cooperative sector today, including challenges, diversification, and many others.

November 8, 2022
Colors Tamil to premiere ‘Sarvam Thaala Mayam’

Mumbai: Colors Tamil is all set to unravel the fascinating journey of a mridangam prodigy with the world television premiere of Sarvam Thaala Mayam.

The movie, starring GV Prakash Kumar and Nedumudi Venu, will be broadcast on 6 November, at 2:00 p.m. Watch the Tamil version of Colors to hear a happy, lyrical story that will warm your heart.

Rajiv Menon directed the film, which also stars Elango Kumaravel, Aparna Balamurali, Vineeth, and Dhivyadharshini in supporting roles. AR Rahman’s harmonious rendition of songs in the film will greatly enhance the viewing experience.

The film begins with Peter (GV Prakash Kumar) as a carefree individual who indulges in his own desires and is an ardent fan of Illayapathi Vijay, despite the fact that his father, Johnson (Elango Kumaravel), wants him to follow in his footsteps and become a singing sensation. Despite his reservations, he meets renowned mridangam player Vembu Iyer (Nedumudi Venu) and is captivated by his abilities, wishing to become his disciple.

In the meantime, he develops a rivalry with Mani (Vineeth), Iyer’s assistant. The rest of the story revolves around Peter’s journey to stardom through melody and the challenges he faces along the way.

Commenting on the WTP, director Rajiv Menon says, “The film explores the charm of music in the midst of caste conflicts. I am glad to restart my career after a hiatus of 19 years with Sarvam Thaala Mayam. It was a wonderful experience working with the entire cast and crew and delving into the carnatic scene while touching upon the diverse tonalities of harmony the country has. I am extremely happy that the movie is premiering on Colors Tamil, and I can assure viewers that it will be a visual treat for families altogether.”

Adding to this, actor GV Prakash Kumar said, “It was indeed a role that fits my reality. Playing an aspiring musician provides me with nostalgia about my own struggling days, owing to which the film and character are really close to my heart. With the world television premiere of Sarvam Thaala Mayam, this weekend will be worth looking forward to for audiences.”

November 4, 2022
Colors Bangla presents new cookery show ‘Rannaghorer Goppo’

Mumbai: Colors Bangla has announced the launch of its new cookery show, Rannaghorer Goppo. The show is presented by Annapurna Swadisht and Kissan Tomato Ketchup, and New Extra Spark has joined as special partners.

Gray Tree Presentation produced the show, which premiered on 17 October and will air daily at 5 p.m. on Colors Bangla.

The show will take the audience through the culinary journey of spices & stories and celebrate the legacy of Bengali foods and recipes. Sudipta Chakraborty has been onboarded as the host of the show.

The channel has devised a marketing and digital promotion strategy to further amplify the reach and impact of the show. Keeping true to its style, the show will take the viewers on an amazing journey of anecdotes, tales, and the history of various recipes.

Speaking on the occasion, Viacom 18 regional entertainment revenue senior vice president & head Bikash Kundu said, “We are delighted to welcome on board the diverse brands that have come as sponsors, with presenting sponsor Annapurna Swadisht, Kissan Tomato Ketchup and special partner New Extra Spark. Food is a universal language that each of us can relate to, and this association will help brand-consumer engagement to a whole new level. We are looking forward to a mutually beneficial partnership that will entertain and enthral viewers.”

Swadisht Annapurna co-founder Ritesh Shaw said, “Bengali cuisine has subtle as well as fiery flavours that are well suited for the Indian palate with a range of savoury dishes

and a huge spread of confectionaries and desserts. We at Annapurna Swadisht are entrusted to deliver both health and taste, and I loved the fact that Colors Bangla has thought of a concept like this. It’s nice and important to bring forth the culinary treasure we have.”

The first segment started with a personal story to introduce the guest, followed by the journey of that dish. The second segment encapsulates the cooking procedure and will be an absolute gastronomical delight. In the third segment, the guest will serve the dish cooked. Every episode will have an exclusive recipe from the viewers’ favourite past. The set has also been designed keeping in mind the aesthetic sense and products from all the three sponsors will be displayed.

New Extra Spark senior manager operations Tanmoy Basak said, “The host and guest will be collecting spices for preparing the recipes and will include difficult grease. Extra Spark will add convenience to the customer experience and will also cut through difficult grease. The show is a perfect platform for us to showcase our diverse product line to our stakeholders.”

October 18, 2022
Colors Tamil to premiere Dulquer Salman-starrer ‘Hey Sinamika’ this Sunday

Mumbai: Colors Tamil is all set to bring you the world television premiere of “Hey Sinamika,” starring Dulquer Salman, Aditi Rao Hydari, and Kajal Aggarwal, on 28 August, at 2 p.m.

The light-hearted romantic comedy revolves around a wife who is tired of her husband’s overbearing affection and tries to find ways to get away from him.

Directed by choreographer turned director Brinda, the film also features Nakshatra Nagesh, actor Yogi Babu, and stand-up comedian Abhishek Kumar in supporting roles. With melodious and soul-soothing music composed by Govind Vasantha, “Hey Sinamika,” penned by Madhan Karky, will be worth a watch this weekend.

Traversing the life of Mouna (played by Aditi Rao Hydari), who falls head over heels in love with Yazhan (Dulquer Salman), the film focuses on the two years after their marriage, where Mouna is tired of Yazhan’s excessively doting nature. She decides to take up a project in Pondicherry to get away from him for a year. But her efforts fail as Yazhan turns up there as well. Running out of ways to get rid of him, she ends up meeting Mazharvizhi (played by Kajal Aggarwal) and schemes with her to make Yazhan fall in love with the latter, setting up the grounds for a divorce.

Commenting on the premiere, director Brinda said, “I am extremely thrilled that my debut film, “Hey Sinamika,” is set for a world television premiere on Colors Tamil, with whom I have been associated for the longest time. It feels like a homecoming. The title of the film is a tribute to my guru Mani Ratnam’s film “Oh Kadhal Kanmani” and it sums up the plot perfectly. We have all worked tirelessly on the film to make it an entertaining watch, and I am confident that it will receive the same love and appreciation on small screens as it did in theatres. Families, especially new couples, will relate to the film.”

Building on the same theme, Dulquer Salman commented, “Hey Sinamika is one of the films that will always remain close to my heart since director Brinda chose me to be a part of her debut film. I have played light-hearted characters in my previous projects too, but to play an excessively doting husband without becoming extremely annoying for the audience was a tough job. I had to strike a balance between being naive and being slightly irritating. I owe this to director Brinda for moulding my character and my co-actors Aditi and Kajal for supporting Yazhan equally. With the world television premiere, I am sure that viewers are going to experience loads of fun and sentiment this weekend.”

August 25, 2022
Zee Marathi launches new chat show ‘Bus Bai Bus’ on bus ride

Mumbai: Zee Marathi announced the launch of its new chat show, Bus Bai Bus. The channel conducted a unique promotional activity by taking the media fraternity on a bus ride with the host of the show, actor Subodh Bhave. While on a tour of the city, the media had a great time interviewing Subodh. Featured as guests, celebrities will be seen revealing their personalities, closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations, fears and inhibitions, and other personal and professional issues.

The show will begin airing on 29 July 2022, every Friday and Saturday starting at 9.30 p.m on Zee Marathi.

Zee Entertainment Enterprises chief cluster officer – north, west & premium channels Amit Shah said, “At Zee Marathi, our aim is to delight our consumers with rich and engaging offerings coupled with innovative activities that provide a holistic entertainment experience. With its newly announced slate of shows, the channel has been taking various steps to elevate its marketing efforts and drive higher excitement amongst the audiences. We recently took another step in this direction for the launch of our upcoming offering Bus Bai Bus.”

He further added, “Actor Subodh Bhave is making his comeback on Zee Marathi with this unique chat show, and the channel took the promotions to the next level with this innovative press conference that is generating huge buzz and word of mouth. We are glad that we pulled it off and created the right buzz around the show.”

July 29, 2022
Colors Tamil set to make your weekend hilariously spooky with ‘Hostel’

Delhi: Colors Tamil is all set to make you nostalgic this weekend with the world television premiere of ‘Hostel’, a dark comedy film on Sunday, 24 July at 2:00pm.

Undoubtedly, campus tales have always been a part of everyone’s nostalgic memories and with this movie the channel aims hit the same nostalgic chords.

Featuring Actor Ashok Selvan and Actor Priya Bhavani Shankar, the film revolves around a girl who gets stuck at a boys’ hostel and the horrors surrounding it.

Directed by Sumanth Radhakrishnan, Hostel further features Actor Sathish, Veteran Actor Nasser and Actor Munishkanth as the supporting cast. The narrative of the film revolves around a bunch of college students who have a hilarious run-in with a ghost at their dorms and at the same time escape from the clutches of their strict warden. The film further also explores themes like unrealistic beauty standards and imperfections of the human body.

Believing that discipline is everything, Father Kuriakose (played by Actor Nasser), the hostel warden strives to teach the same to every student under his wing. He comes across Kathir (played by Ashok Selvan) who never seems to pay heed to his authoritative nature. Kathir struggles with financial problems and one fine day he crosses paths with Adhirshtalakshmi (played by Actor Priya Bhavani Shankar) who offers him money in exchange for letting her spend a night at the boys’ hostel. Thinking this to be a fair deal, Kathir keeps his promise. Why Adhirshtalakshmi wanted to enter the hostel and what mysteries lie in the place form the rest of the plot.

Commenting on the launch, director Sumanth Radhakrishnan, said “I have had a wonderful experience working with the cast of the film and we had a fun time behind the sets as well.The film is an attempt to bring to light themes of hat is much prevalent in a light- hearted manner. I am sure with the World Television Premiere of the film on a prominent channel like Colors Tamil, the audiences are bound to have a fantastic weekend.”

Adding to this, Actor Ashok Selvan said, “This film is yet another attempt to experiment with something new with a blend of horror and hilarity. It was tough to perfect our comic timings and all of us have put in our best efforts to render a beautiful creation with Hostel and I am confident that families watching the World Television Premiere on Colors Tamil will forget all their worries and have a gala time.”

July 23, 2022