ITV

Category: Regional

  • Bigg Boss Marathi’s new season claims record viewer engagement

    Bigg Boss Marathi’s new season claims record viewer engagement

    Mumbai: The new season of Bigg Boss Marathi has made a spectacular beginning, setting new records with the highest opening in the show’s history. With an impressive 2.4 TVR on its grand premiere, the excitement has only escalated as ratings peaked at 3.2 TVR in the second week for the weekend special ‘Bhaucha Dhakka’. Setting one record after another, the weekend special of Bigg Boss Marathi, ‘Bhaucha Dhakka’ has beaten competition non-fiction shows (Me Honaar Superstar – Chhote Ustaad on Star Pravah rating 3 TVR and Drama Juniors on Zee Marathi 1.7TVR) with its smashing rating of 3.2 TVR. This achievement marks the biggest-ever opening for the series, reaffirming its status as a dominant force in Marathi television.

    This season introduces a brand-new host, Riteish Deshmukh said, “The success of Bigg Boss Marathi is a testimonial to the love and passion of our audience for this show. Seeing the positive ratings and the upward graph week on week is incredibly motivating. The vibe at Bhaucha Dhakka, the weekend special episodes, reflects the spirit of Maharashtra; and the way audience is reciprocating this energy is truly heartening. I am extremely thrilled with this association and the promising results we’re witnessing.”

    Viacom18 president – general entertainment Alok Jain commented, “Our strategic approach this season, coupled with the careful selection of a new host and innovative themes, has been instrumental in achieving this record-breaking success. We are thrilled with the audience’s response and remain committed to pushing the boundaries of entertainment.”

    Viacom18 cluster head – Colors Marathi, Colors Kannada, and Colors Tamil, Sushma Rajesh added, “The impact of this season has been phenomenal so far and it’s only going to get bigger and better, that is our aim. Our creative strategies and unique content have significantly boosted our brand buzz, further solidifying Bigg Boss Marathi as a powerhouse in regional television.”

    Viacom18 head – network sales, Mahesh Shetty remarked, “The overwhelming confidence shown by our sponsors, reflected in their numbers and the diversity of categories, is a testament to the show’s unparalleled success. The innovative integrations we’ve got in store this season are a new standard for brand partnerships in reality TV.”

    This season of Bigg Boss Marathi is setting a new benchmark in reality television with its unique and engaging content. The combination of compelling talent and creatively designed tasks has captivated viewers, ensuring sustained interest and excitement throughout the season. Additionally, the show’s digital and social media platforms have witnessed unprecedented engagement, turning Bigg Boss Marathi into a viral sensation. Content from the show is being organically picked up by digital creators across platforms like YouTube, Meta, and Instagram, leading to unparalleled buzz across media.

    The overwhelming success of this season reaffirms the channel’s commitment to delivering top-quality entertainment and leading the regional television space. The show continues to push the boundaries of entertainment, setting new milestones in the industry.

  • COLORS Gujarati launches new show ‘United State of Gujarat’

    COLORS Gujarati launches new show ‘United State of Gujarat’

    Mumbai: COLORS Gujarati presents a new show, *United State of Gujarat*, highlighting relationships and family bonds. The show reunites Ragini Shah and Apara Mehta, who have a notable on-screen and off-screen chemistry. Their history of both professional and personal friendship is evident as they appear together again.

    Ragini Shah and Apara Mehta are well-known in the entertainment industry for their strong partnership. In United State of Gujarat, Ragini Shah plays Suryakanta Vaishnav, a determined family matriarch who upholds tradition and manages the family business. Apara Mehta portrays Indira Rangwala, Suryakanta’s loyal childhood friend who supports her through various challenges. The cast also includes Raj Anadkat as Keshav, Sana Amin Sheikh as Kay, Vandana Vithalani, and Chayya.

    Speaking about her role and the reunion with Apara Mehta, Ragini Shah shared, “Working with Apara is always a joyous experience. We have known each other for many years and that is surely reflecting through our characters in the show. It wouldn’t be wrong to say that the relationship and friendship seen on screen is a mirror image of our unique offscreen bond. ‘United State of Gujarat’ is a special project for us because it blends rich Gujarati culture and what’s better than showcasing your own culture on the screen.”

    Apara Mehta echoed the sentiment, saying, “Ragini ben and I have been family friends from a very long time and share a beautiful friendship since our theatre days. While shooting for United State of Gujarat, it does not feel like we are acting, it feels real and comes naturally to us and it’s wonderful to be working with her again after so many years. She is an excellent actor and I am always in awe of her. This show is not just another project; it’s a journey that brings out the essence of our culture and the strength of familial bonds. I’m thrilled for the audience to see what we have created.”

    Tune in to ‘United State of Gujarat’ at 8 pm, only on COLORS Gujarati, from Monday to Sunday.

  • Colors Gujarati brings ‘Assal Gujarati Nu Assal Entertainment’ with two new shows

    Colors Gujarati brings ‘Assal Gujarati Nu Assal Entertainment’ with two new shows

    Mumbai: Step into the heart of Gujarat, embracing its vibrant essence with Colors Gujarati. Get ready to be swept off your feet as they bring you ‘Assal Gujarati Nu Assal Entertainment’ with a brand new look and introduction of two new shows that will redefine your television experience.

    To celebrate this new chapter, Colors Gujarati launches a new brand ident and an anthem “Rangaara” featuring – Aditya Gadhvi, Falguni Pathak, Achint Thakkar, Saumya Joshi. The anthem beautifully captures the spirit and roots of Gujarat, resonating with the cultural heartbeat of the region. The channel presents – ‘United State of Gujarat’, the show will dive into a whirlwind journey across the culturally rich and diverse regions of Gujarat, where every episode promises laughter, drama, and heartwarming moments that will make you say, “Aapde to Gujarat maj radhaay!” Feel the magic of tradition and devotion come alive on your screens with ‘Shyam Dhun Lagi Re’ as the show will take you on a spiritual journey with melodious bhajans composed and sung by Parthiv Gohil that will resonate with your soul and make you hum along, “Shyam ni dhun to bau prem thi vaagi!”

    Ecstatic about this launch, Viacom18 president, general entertainment Alok Jain said, “At Colors Gujarati we are igniting a movement that celebrates our rich heritage, vibrant culture, and proud people of Gujarat marking a new chapter in Gujarati entertainment. The Gujarati audience is deeply proud of their culture, and we are honored to bring them the content that is rooted with Gujarati values. We stand committed to delivering unparalleled content with elevated production values and star-studded casts. Our refreshed branding and two groundbreaking shows set a new standard, establishing Colors Gujarati as the ultimate destination for premium entertainment.”

    Speaking about the two shows, Colors Gujarati and Colors Rishtey cluster head Arnab Das said, “Our journey to redefine regional entertainment continues with the launch of United State of Gujarat and Shyam Dhun Lagi Re. These shows mark a significant milestone in our commitment to blend the rich cultural heritage of Gujarat with contemporary storytelling, offering our audience the best quality viewing experience. Through these shows we are not just providing entertainment; but celebrating and preserving the essence of Gujarati culture, reflecting its vibrant spirit in every frame. We are thrilled to bring ‘Assal Gujarati Nu Assal Entertainment’ to our viewers and look forward to their enthusiastic reception.”

    With these exciting new shows, Colors Gujarati is set to revolutionize Gujarati entertainment, raising the bar with enhanced production values and a stellar lineup of actors. These engaging stories will seamlessly integrate with the rich traditions and vibrant culture of Gujarat. Starring a distinguished cast, ‘Shyam Dhun Lagi Re’ feature Neelu Vaghela (Baa), Krishna Bhardwaj (lord Krishna), Paresh Bhatt (Narsinh Mehta), and Hitu Kanodia (Narsinh Mehta’s father). The other show ‘United State of Gujarat’ features Siddharth Randeria (narrator), Raj Anadkat (Keshav), Sana Amin Sheikh (Kay), Ragini Shah (Suryakanta).

    For the first time ever, the audience will witness Bhakt Ki Kahani Krishna Ki Zubani through ‘Shyam Dhun Lagi Re’ a semi-mythological drama that traces the life of Adi Kavi Narsinh Mehta and his devotion for Lord Krishna. This narrative of love and devotion features an ensemble cast including Krishna Bhardwaj (lord Krishna), Neelu Vaghela (Baa), Paresh Bhatt (Narsinh Mehta), and Hitu Kanodia, bringing the story alive through the evocative power of music, led by esteemed singer Parthiv Gohil.

    Playing the role of lord Krishna in Shyam Dhun Lagi Re, Krishna Bhardwaj shared, “Stepping into the divine shoes of Lord Krishna for Shyam Dhun Lagi Re is a profound honor. This role allows me to connect deeply with the rich spiritual heritage and cultural essence of Gujarat. Colors Gujarati’s commitment to delivering ‘Assal Gujarati Nu Assal Entertainment’ is evident in the meticulous production and heartfelt storytelling of this show. I am thrilled to bring to life the cherished tales of Lord Krishna and his devotee Narsinh Mehta, hoping to inspire and touch the hearts of our audience.”

    Set against the backdrop of Dwarka, ‘United State Of Gujarat’ is an engaging family drama that promises to take viewers on a captivating journey across continents, exploring the lives and experiences of the global Gujarati diaspora. The show follows Kay (played by Sana Shaikh) on a heartfelt quest to discover her roots, reuniting with her mother Yamuna (played by Ami Trivedi) and her grandmother Baa (played by Ragini Shah). Also featuring stellar performances by Apara Mehta, Vandana Vithalani, and others, this journey blends tradition with emotion, encapsulating the essence of ‘Vatt Thi Gujarati’ (born in Gujarat) versus ‘Dil Thi Gujarati’ (heart that beats for Gujarat).

    Sharing his excitement about playing the role of Keshav from USG, Raj Anadkat said, “I am thrilled to be back on TV with a vibrant and flamboyant character, Keshav. Gujarati fans will definitely love this character and the show which boasts of Gujarati culture and traditions – assal Gujarati nu assal entertainment che.  Working with Colors Gujarati is going to be a great experience and I’m grateful for this opportunity.”

    Stay tuned as Colors Gujarati continues to push boundaries and set new benchmarks by showcasing ‘Assal Gujarati Nu Assal Entertainment’ with two new shows premiering on 29 July 2024 ‘Shyam Dhun Lagi Re’ at 7:30 pm and ‘United State of Gujarat’ at 8:00 pm.

  • Colors Kannada launches all new family drama Nanna Devru

    Colors Kannada launches all new family drama Nanna Devru

    Mumbai: Staying true to its commitment of captivating audiences, Colors Kannada, is back with another captivating show, Nanna Devru.

    Nanna Devru narrates the story between a revered philanthropist and his devoted disciple. The show follows Mayuri, a kind-hearted nurse from a humble background in Brahmadurga. Mayuri works at one of the many charity hospitals run by Sacchidananda, a well-known philanthropist and industrialist admired for his extensive social work. Mayuri holds Sacchidananda in the highest regard, viewing him as a living embodiment of virtue and wants to follow in his footsteps.

    Sacchidananda, a 44-year-old widowed father of a 20-year-old daughter Sakshi, who is the opposite of her father, rebellious in nature and revolts against her father’s decisions. Due to Sacchidananda devoting himself to the people’s cause, Sakshi has become distant and lives away from him to work in Bengaluru as a bartender which causes a lot of heartache to Sachidananda. Sacchidananda hopes to gain his daughter’s confidence one day.  

    Mayuri, a 24-year-old is an orphan, raised by her adopted parents Sukumar and Madhavi. Sukumar is a cab driver and Madhavi a homemaker. Mayuri is educated at the institutions run by Sacchidananda and working as a nurse in one of his hospitals, Mayuri deeply admires Sacchidananda’s philanthropic work. She is fiercely loyal and willing to go to any lengths to safeguard his reputation and protect him during challenging times.

    Nanna Devru explores how their lives intertwine after their encounter. The story revolves around Mayuri’s unwavering support as she helps Sacchidananda navigate the treacherous web of conspiracies woven against him by his envious family members. The narrative celebrates the unwavering innocence of a village girl who overcomes numerous obstacles to shield Sacchidananda, offering a unique and heartwarming experience for viewers.

    Mayuri Kyathari, the beloved star of the blockbuster show Ashwini Nakshatra, is back on Colors Kannada as Mayuri with the show Nanna Devru. Alongside her is Avinash Divakar, the grandson of Kannada comic legend Narashimharaju. He is an actor and dabbles as an art director and film director, who portrays the philanthropist, Sacchidananda. The show has a talented cast including Yukta Malnad, Swathi, V Manohar, Rekha Das, Nishitha Gowda, Malathi Sudhir, Yamuna Shrinidhi, Ravi Brahma, Abhishek Shrikanth, and many more.

    Shruthi Naidu, the successful producer behind Olavina Nildana, helms the production of Nanna Devru. Ramesh Indira, currently renowned for his captivating antagonist roles, directs the show alongside Shruthi Naidu.

    Colors Kannada business head Prashanth Nayak.B expressed his enthusiasm for the show: “As a brand, we are always loved by our audiences for bringing frbesh stories and their successful execution. Continuing that legacy, Nanna Devru presents a captivating narrative that explores the themes of innocence and righteousness. It showcases how these virtues navigate relentless challenges to achieve a greater purpose – social service. Having Shruti Naidu and Ramesh Indira adds immense value to this unique story.”

    Gear up for an emotional journey filled with innocence and righteousness! Nanna Devru premieres exclusively on Colors Kannada starting today at 6:30 pm, airing Monday through Saturday. The show will also be available on JioCinema.
     

  • Zee Marathi launches ‘Lakhat Ek Amcha Dada’

    Zee Marathi launches ‘Lakhat Ek Amcha Dada’

    Mumbai: Zee Marathi has launched its new cinematic television show, “Lakhat Ek Amcha Dada”, with the ambition to set new standards in Marathi GECs. The premise of the show based on the brother-sister bond is unique and not explored on Marathi television. To capture the authentic beauty and culture of Maharashtra, the show was filmed on location in Satara. The characters’ journeys are depicted on an unprecedented cinematic scale. The show’s unique narrative demanded a campaign of grand proportions, to captivate audiences across Maharashtra. From the initial release of the promotional video on social media, the response was nothing short of phenomenal, sparking excitement and anticipation. The campaign, powered by music, features the “Lakhat Ek Amcha Dada” song, set to become the Marathi brother-sister anthem.

    The launch of the show was befitting its cinematic feel when a larger-than-life 30-feet cutout of the character ‘Surya Dada’ was unveiled in Satara, where the storyline is based. This initiative created buzz and garnered attention at the grand premiere with the press and audience alike. The cutout was unveiled by the main cast of the show, Nitish Chavan, and Disha Pardeshi, along with the show’s producer, Shweta Shinde, in the presence of a live audience.

    The activity was followed by an on-ground premiere of the show for audiences and press alike. The response and the anticipation generated for the content have been heartening. In line with the scale of the campaign, airing a ‘Curtain Raiser’ for a fiction show was an unprecedented first for Marathi television.

    Zee Marathi and Zee Kannada chief content officer Raghavendra Hunsur expressed, “‘Our latest project, ‘Lakhat Ek Amcha Dada’, is set to revolutionize the Marathi TV landscape with its innovative storytelling and production quality approach. This serial promises to offer viewers an unparalleled cinematic experience, showcasing a compelling narrative that delves into the intricate dynamics of sibling relationships. With a focus on themes of love, duty, and familial bonds, the show is poised to resonate deeply with audiences. This ambitious venture underscores our dedication to pushing the boundaries of television content and marks a significant milestone in Marathi television. We are proud to bring this groundbreaking project to viewers and look forward to celebrating this new era in Marathi television together.”

    Zee Marathi chief channel officer V.R. Hema shared, “‘Lakhat Ek Amcha Dada’ exemplifies Zee Marathi’s dedication to captivating storytelling and engaging viewing experiences. The show highlights the beautiful yet underexplored relationship between brothers and sisters, bringing to the fore an evocative and inspiring tale of a brother who supports his sister’s aspirations and tackles the societal conditioning that inhibits them. The premiere event in Satara was a tremendous success, drawing a large and enthusiastic crowd in full support of their beloved character, Surya Dada. The energy and excitement at the event underlined the show’s growing anticipation and set the stage for a remarkable television experience.”

  • Udan Panam returns with fifth edition on Mazhavil Manorama on 22 April

    Udan Panam returns with fifth edition on Mazhavil Manorama on 22 April

    Mumbai: “Udan Panam,” the beloved game show that has captivated Malayalam television audiences like no other, is making a grand return with its highly anticipated fifth edition, set to premiere on 22 April. Broadcasting on Mazhavil Manorama every Monday to Friday at 8:30 pm, this latest installment promises to redefine excitement and engagement.

    Stepping into the limelight alongside the seasoned host ATM is none other than the iconic actor Jayaram. Jayaram is set to introduce Venkatesh and Twinkle Sheetal, the newest faces of “Udan Panam,” the new competition formats, and the new game style in his typical charming manner.

    Adding an exhilarating twist to the mix is the ‘real-time contest’ for viewers, powered by manoramaMAX’s revolutionary “OKONG”. With OKONG, viewers can participate from the comfort of their homes, competing alongside contestants on-screen for a chance to win the same prize money. Viewers can simply download manoramaMAX, click on Udan Panam banner, log in, fill in the details, and participate along with the television contestant in real-time.  

    Through OKONG, audiences are granted a golden opportunity to participate against Jayaram, and television contestants real-time in the fifth edition. “Udan Panam,” the game show has already distributed over 12 crores as prize money throughout their history!

    With a legacy spanning over 850 episodes across four editions, “Udan Panam” has continually pushed the boundaries of innovation, from outdoor to indoor and everything in between. Icons like Mathu, Kallu, Dane, and Meenakshi have left a remarkable mark on the hearts of viewers, paving the way for a new generation of stars to shine.

    In a thrilling addition to the fifth edition, the lightning-paced “dishum-dishum” round promises accelerating excitement as ATM fires off five rapid-fire questions. With just ten seconds on the clock, contestants and OKONG participants must race against time to lock in their answers. Live audiences too have special rewards awaiting them. 

    As anticipation builds, “Udan Panam” stands poised to deliver unparalleled entertainment on the background of stunning visuals, mesmerizing sets, and a fusion of dance and music. “Udan Panam” will be telecasted only on Mazhavil Manorama, every Monday to Friday at 8:30 pm.

  • CNN explores Asia’s ancient temple cuisine

    CNN explores Asia’s ancient temple cuisine

    Mumbai: Asia’s wide variety of temple food has a long and ancient history of focusing the mind, balancing the body and nourishing the soul. Ingredients are fresh, local, often vegetarian, and always healthy, offering a cleansing template for eating in today’s modern world. This month, CNN’s Food for Thought visits several temples across Asia making exceptional food for its devotees and the award-winning chefs bringing those health-giving traditions and ingredients to some of the world’s top tables.

    In central Tokyo, Seishoji Temple is an oasis of calm. CNN meets up with chef Yusuke Nomura, whose grandmother founded a restaurant over seventy years ago on the temple grounds dedicated to cooking the ancient art of Japanese temple food – ‘shojin ryori’. The plant-based cuisine is focused on fresh seasonal ingredients and minimal seasoning to maintain a balance of the mind through balance on the plate. Now with one Michelin star, the family restaurant, Daigo, continues to serve high-end shojin ryori inspired by Buddhist teachings and Nomura’s family legacy.  

    CNN then travels to Jinkwansa Temple in Bukhansan National Park in Seoul to learn about the ancient art of fermentation and Korean Buddhist temple cuisine. The nuns, led by the Master of Korean Buddhis temple food Ven. Gyeho Sunim, cook with vegetables grown on temple grounds and forage for local wild delicacies like mushrooms and herbs depending on the season. Back in Seoul’s busy hub, CNN talks to chef Kim Dae-Chun, of Seventh Door restaurant, who uses the ancient fermentation and ageing processes inherent in Korean food to create Michelin-starred dishes based on what he considers the country’s culinary DNA. Ever since visiting Jinkwansa Temple, he has been fascinated by their cooking, which now provides inspiration for his innovative dishes.

    Finally, CNN visits the heart and soul of Sikhism – the Golden Temple in Amritsar, in northern India. Here, the community kitchen feeds tens of thousands of people a day with fresh vegetarian cooking. Spices play a key role here, including the ‘golden spice’ — turmeric. Its health-giving properties may help treat inflammation, arthritis, and high cholesterol. CNN meets Indian celebrity chef Vikas Khanna, who grew up in Amritsar and continues to be inspired by the giant community kitchen of the Sikhs in his hometown. He’s now on a mission to bring the flavours of India back to his adopted hometown of New York.

  • Zee Tamil and Swiggy Jodi collab to spice up dance experience

    Zee Tamil and Swiggy Jodi collab to spice up dance experience

    Mumbai: Tamil Nadu’s beloved dance show, Dance Jodi Dance Reloaded (DJD), has returned to grace the TV screens. To commemorate the second season and share the joy, Zee Tamil has collaborated with Swiggy during the New Year weekend. DJD Season 2 has been making all the right noises ever since it premiered on 23 December 2023. To build additional excitement and buzz around the show, the channel in association with Swiggy planned to deliver happiness in the form of ‘food jodis’ to give the users a delightful experience of food and entertainment combined.

    Zee Tamil’s DJD is renowned for the enchanting performances created by the Jodis on stage. The show’s uniqueness lies in the collaboration between two individuals – a commoner and a celebrity – who come together to form a team and deliver captivating performances. The extraordinary chemistry between these selected Jodis is a key aspect that makes this show special. The integration with Swiggy, introduced a curated combination of food jodis that complimented the chemistry between the on-screen Jodis. Just like all jodis in DJD have their distinct style, this integration was designed specifically for users during the New Year weekend and goes beyond being a mere partnership but a celebration of the magical flavours and entertainment on-screen.

    The food jodis were a perfect match to the dance jodis, symbolising a blend of entertainment and deliciousness with a delectable selection of culinary combinations, including North Indian, South Indian, Biryani, Pizza, Chinese, and more. Each food combo was crafted meticulously to enhance the evening of entertainment, promising a perfect collaboration of food jodis for the palate. These delightful food jodis were designed to add a flavourful twist to the Dance Jodi Dance viewing experience during New Year’s Eve across Tamil Nadu, huge surge in orders for food delivery.

    Speaking about the integration, Zee Tamil chief channel officer Ramana Girivasan said, “As a leading Tamil entertainment channel in Tamil Nadu, we always try to push boundaries and give out-of-the-box experiences to our viewers while trying to engage with newer audiences through innovative campaigns. Collaborating with the food aggregator Swiggy to curate culinary partnerships was a natural choice for the channel. This collaboration aimed to capture the essence of Dance Jodi Dance, emphasizing the synergy within dance pairs, and seamlessly integrating this into the world of food through specially crafted food combos during the New Year’s weekend”.

    While Zee Tamil is delighted to have partnered with the food aggregator for the first time ever and with Dance Jodi Dance kickstarting with a bang, we are sure it will only get more exciting to see, especially with each contestant Jodi putting their best foot forward.

    To See these wonderful talents of DJD, tune in to Zee Tamil at 7 pm, every Saturday & Sunday.

  • Gopal Bhar spotted at Pujo pandals in Kolkata

    Gopal Bhar spotted at Pujo pandals in Kolkata

    Mumbai: Sony AATH, one of the most loved Bengali entertainment channels, is adding a dash of colour to the Pujo celebrations with Gopal Bhar visiting Durga puja pandals. The iconic and much-loved character of Bengal is engaging with fans, giving them exciting giveaways and adding to the festive cheer.

    Gopal Bhar, known for his wit and humour, is being spotted in the city, making trips to select Pujo pandals. The legendary court jester began his pandal trail with Thakurpukur S B Park pandal on Panchami along with planned visits to Dakshin 41 Pally, Hindusthan Park Sarbajanin and Dum Dum Park Tarun Sangha on the rest of the days. The audiences were in for a treat to meet their favourite icon and click photos with him. To soar the excitement level, a special Gopal Bhar quiz was conducted giving people a chance to win exciting Gopal Bhar merchandises.

    Gopal Bhar has been an integral part of Bengal’s cultural heritage. Over the years he has amused families through stories that connect them to their roots. The channel aims to bring these timeless tales to life along with sharing the joy of laughter during the festival.

    Keep an eye out for Gopal Bhar’s appearances at Pujo pandals and stay tuned to Sony AATH for more updates throughout the festive season.

  • Zee Bangla welcomes Durga Pujo season with a grand design refresh

    Zee Bangla welcomes Durga Pujo season with a grand design refresh

    Mumbai: Zee Bangla, a prominent name in the Bangla entertainment  industry, has ushered in the festive season of Durga Pujo with a spectacular unveiling of its redesigned aesthetics, dedicated to enhancing the overall viewing experience. Timed perfectly with the auspicious occasion of Mahalaya, the channel’s design philosophy now reflects the rich cultural heritage of Bengal, embracing the vibrant spirit that defines the region. Central to this transformation is the symbol of the ‘fish’, deeply ingrained in Bengali culture. An omnipresent figure in the life of every Bengali, the ‘fish’ marks this new beginning with the promise of success, prosperity, and progress.

    The innovative design strategy, rooted in the latest advancements in “Neuroscience,”  maximises business impact by boosting brand partner visibility and ensuring greater platform recall. This scientific approach, built on a holistic understanding of the consumer journey across broadcast and digital platforms, enhances information retention and captures viewer attention for an unparalleled experience.

    Expressing his enthusiasm, Zee Entertainment Enterprises Ltd chief cluster officer – East Samrat Ghosh said, “Zee Bangla has always been deeply connected with the hearts of the Bengali viewers. As we usher in the auspicious occasion of Pujo, we wanted to bring a fresh and enhanced viewing experience to our consumers, enabling them to rejoice in the festivities with their loved ones. To further deliver on our brand promise of ‘Notun  Chhondey Likhbo Jibon’, this year we are urging each Bengali to take a resolution – ‘Amra  Bhaalo Rakhbo Maa,’ – uniting all to pave the path toward a brighter tomorrow.”

    Speaking on the new development, Zee Entertainment Enterprises Ltd chief marketing officer – content SBU Kartik Mahadev said, “Our unwavering mission at ZEE has always been to consistently craft and deliver extraordinary experiences to our viewers. As our stories touch the lives of millions, our design philosophy, rooted in our ‘Soul to Screen’ approach,  becomes an authentic reflection of our audience’s world. Led by this, Zee Bangla finds its new design expression in the ubiquitous ‘fish’ – a central figure, holding its place of pride in many traditions across Bengal. The fresh interface captures the Bangaliana energy and verve,  symbolizing the channel’s zeal to chart its next phase of growth, further solidifying ZEE  network’s commitment to continuously create value for our viewers and build deeper connection with our brands.”

    Zee Bangla business head Navnita Chakraborty added, “Our brand refresh is a celebration of the Bengali culture and takes inspiration from the vibrant spirit of our viewers. It represents our dedication to providing content that resonates and inspires. We are excited to embark on  this journey and are confident that the audiences will continue to shower their love and  support for Zee Bangla going forward as well.”

    Zee Bangla’s metamorphosis revolves around the theme of ‘Vibrance,’ encapsulating the burgeoning inner strength and unwavering confidence of Naya Bharat that is venturing into uncharted territories with unparalleled vigour. This distinctive design philosophy finds its expression through the visual metaphor known as the ‘Circle of Spark,’ illuminating life’s most pivotal moments with impactful stories and aspirational characters.

    In the spirit of elevating Pujo celebrations, Zee Bangla has given a unique twist to “Sabaike Bhalo Rakho Maa” – a phrase used in every Durga Puja with reverence. A promise to the  Goddess of keeping everyone well has been brought to life with the new expression – “Amra Bhalo Rakhbo Maa” – an offering to the Goddess from all of us.

    Furthermore, Zee Bangla is taking inspiration from the age-old Bangla saying, ‘Baro Mashe Tero Parbon,’ which translates to celebrating 13 festivals in just 12 months. The channel is recreating 10 of these rituals with its main characters, each engaging in various festivities. For instance, Porna will be part of the Kajol Utsav, while Simul and her friends will dance to  Tushu’s tunes, adding a touch of nostalgia and the true essence of Bangaliana to this festive season. These hyper-local cultural expressions of ‘Banglar Utsab Banglar Garbo’ will allow Zee  Bangla to connect at the grassroots level, depicting diverse festival celebrations across Bengal in our vibrant new brand world.

    By creating inspiring, immersive, and interactive experiences, the new chapter in Zee Bangla’s journey aligns with the larger network-level effort to prioritise consistency in consumer experience, as it continues to navigate the ever-changing entertainment landscape.