ITV

Category: Regional

  • Finolex Pipes joins forces with TVF for engaging brand campaign

    Finolex Pipes joins forces with TVF for engaging brand campaign

    Mumbai: Finolex Pipes & Fittings has teamed up with The Viral Fever (TVF) for a unique brand integration campaign that combines humour with storytelling to highlight the durability and reliability of its products. Featuring beloved characters from TVF’s acclaimed series set in Phulera, the campaign seamlessly blends entertainment with brand messaging.

    The initiative launched with a light-hearted reel starring Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In the clip, Binod proudly showcases his dream home, where Finolex CPVC Pipes stand out as the trusted choice for durability. A second reel, featuring Chandan Roy as Vikas, continues the comedic approach, depicting a humorous encounter during damaad ji’s visit, reinforcing the reliability of Finolex Pipes.

    Shared on TVF’s official Instagram and Facebook pages, the reels have garnered enthusiastic viewer engagement. Building on this success, Finolex is set to release a total of seven videos, with the second instalment premiering on 24 February 2025 and the third scheduled for 28 February 2025, followed by further episodes in the coming weeks.

    Finolex Pipes & Fittings vice president of marketing and communications Sumit Bhatia stated, “Partnering with TVF allows us to present our brand in an engaging, relatable manner.  The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”

    By integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility and positions Finolex as a trusted choice for plumbing solutions. With TVF’s reputation as one of India’s leading OTT content creators, this partnership provides an excellent opportunity to connect with a wide audience and reinforce Finolex’s legacy of excellence.

  • Sun TV Network appoints Bala Iyengar to head regional channels

    Sun TV Network appoints Bala Iyengar to head regional channels

    MUMBAI: Sun TV Network has appointed Bala Iyengar as revenue head for its regional channel portfolio, including Sun Bangla, Sun Marathi, and Sun Neo.

    Iyengar joins from Helios Media, where he served as business director for over 13 years. His previous roles include chief operating officer at Goldmines Telefilms and general manager at Zoom Entertainment Network.

    The media veteran also held senior positions at MTV India, Star India, and Sony Entertainment Television, specialising in advertising sales and account management.

     

  • Vijay TV’s Pongal lineup breaks records with stellar viewership

    Vijay TV’s Pongal lineup breaks records with stellar viewership

    MUMBAI: Festive entertainment doesn’t get better than this. Vijay TV delivered a Pongal lineup for the ages, smashing viewership records and proving once again why it reigns supreme as Tamil Nadu’s leading satellite channel. From blockbuster premieres to its iconic reality shows, the channel left no stone unturned in ensuring that audiences had a Pongal to remember.

    Vijay TV’s Pongal offerings were anchored by the sensational world television premiere of Amaran, starring Sivakarthikeyan and Sai Pallavi. This biographical action-drama captivated audiences with an impressive 8.5 TVR, reaching a jaw-dropping two crore viewers and generating 1.2 billion minutes of watch time.

    Joining the fray, the nostalgic family drama Meiazhagan, featuring Karthi and Arvind Swamy, became another viewer favourite. With a heartfelt storyline, the movie garnered a stellar 7.4 TVR, cementing its place in Tamil Nadu’s festive tradition.

    The Pongal movie lineup didn’t stop there. Vijay TV also premiered Vaazhai and the supernatural thriller Aranmanai 4, further bolstering its reputation for curating cinematic spectacles.

    Vijay TV’s ability to merge cinematic brilliance with its signature reality shows, mega-serials, and game shows continues to set it apart from competitors. This Pongal, the channel didn’t just entertain—it dominated.

    From securing high-profile premieres to delivering diverse content, Vijay TV consistently raises the bar for festive entertainment. As it continues to push boundaries and set new industry benchmarks, audiences know where to tune in for premium entertainment during Tamil Nadu’s most cherished occasions.

    This year’s Pongal programming wasn’t just about numbers; it was about creating shared moments of joy across households. With record-breaking ratings, overwhelming audience appreciation, and unforgettable stories, Vijay TV ensured that Pongal 2025 was a cinematic celebration like no other.

  • Finolex Pipes & Fittings expands award-winning campaign with TV stars nationwide

    Finolex Pipes & Fittings expands award-winning campaign with TV stars nationwide

    Mumbai: Finolex Pipes and Fittings is raising the stakes in its celebrated ‘Peedhiyaan Badlengi, Pipe Nahi’ (Generations Change, Pipes Don’t) campaign by going hyperlocal. The leading Indian pipe manufacturer has enlisted popular television personalities across regional networks, driving the campaign’s message deeper into India’s diverse communities. This innovative approach sees well-known faces from Zee TV, Zee Telugu, Zee Kannada, and Star networks connecting directly with their audiences.

    Krishna Kaul, star of Zee TV’s Kumkum Bhagya, takes the lead in engaging the Hindi-speaking market. In the Telugu-speaking regions, Chandu Gowda from Trinayni on Zee Telugu builds rapport with viewers, while Zee Kannada’s Laxminivasa actor Dhanajaya resonates with Kannada audiences. Tamil-speaking viewers recognise Vijay’s Vetri Vasanth from Siragadika Asai, while Maharashtra audiences are greeted by Amit Bhanushali from Tharla Tar Mag on Star Pravah.

    “We’re amplifying our ‘Peedhiyaan Badlengi, Pipe Nahi’ campaign, reaching deeper into India’s regional markets,” explains Finolex Pipes & Fittings, VP of marketing & communications, Sumit Bhatia. “Our partnership with local television stars allows us to speak directly to customers in their cultural context, reinforcing our legacy of quality.”

    Kaul shared his enthusiasm, noting, “The campaign’s message resonates deeply with Indian families. Just as our daily serials bring families together, Finolex has been a trusted presence in Indian homes for generations.”

    Bhanushali added, “In Maharashtra, viewers welcome me into their homes every day. As a Finolex brand ambassador, I’m proud to represent a brand that shares this deep connection with Indian households.”

    The campaign, enhanced through a collaboration with Zee Entertainment, leverages TV, digital platforms, and social media to strengthen regional connections with targeted content. ZEEL, chief growth officer – digital & broadcast revenue, Ashish Sehgal commented, “We are thrilled to partner with Finolex Pipes & Fittings on this unique, influencer-driven campaign across Zee TV, Zee Telugu, and Zee Kannada. This partnership blends the reach and influence of our channels and characters with Finolex’s commitment to quality and reliability.”

  • Zee Mundo lauched as a Fast service in Latin America

    Zee Mundo lauched as a Fast service in Latin America

    MUMBAI: Prerparense, chicos. Aqui vamos!

    In English that translates into “get ready boys. Here we come!” That’s exactly the mood at Zee Entertainment Enterprises. The entertainment television  network has moved into the Latin American market for the second time with the launch of Zee Mundo. A free advertising supported channel (Fast), it is the second such channel that the Punit Goenka-led company has introduced  in the region – the first being Zee BollyWorld.

    Zee Mundo carries a mix of Spanish-dubbed Indian content ranging from popular Indian films to series. The Fast service is available on LG Electronics north America, Xiaomi Technology, Freebie TV and Wisp TV. The distribution of the channel was facilitated by Amagi.

    Making this announcement on Linkedin, Zee EVP head of partnerships Akhilesh Gupta said that the launch will only help strengthen the network’s presence in the Latam region and that team couldn’t be more excited for what’s to come.

    Zee Mundo – which was launched in 2016 as a pay TV service – was earlier available off Dish Latino, Sky and several cable networks  in Latin America as a linear subscription service at a price of $4.99 per month. 
     

  • Sun TV appoints three new independent directors

    Sun TV appoints three new independent directors

    MUMBAI: Leading south Indian TV network Sun TV  has made changes to its board of directors following the completion of terms by three previous members. As per an official release posted on the Bombay stock exchange, the company has announced the appointment of Mandalapu Harinarayanan Harshavardhan, Ravivenkatesh Pragadish Karthik, and Jagadeesan Gayathri as additional non-executive independent directors, effective 7 October 2024.

    Their engagements  are set for five-year terms, pending shareholder approval. Harshavardhan, a media entrepreneur, will contribute with his diverse background in the construction and hospitality sectors. Meanwhile, Karthik, with experience in mechanical engineering and stints at leading US companies like Tesla,  brings a technical edge to the board. Finally, Gayathri, an advocate by profession, completes the trio with her legal expertise.

    This restructuring also includes a reconstitution of several key committees, with these new directors playing pivotal roles across audit, remuneration, and stakeholder relations. 

    The new appointments are expected to enhance the company’s strategic vision as it builds on its continued financial success.
     

  • Change in independent directors at Sun TV

    Change in independent directors at Sun TV

    MUMBAI: The sun has set for certain independent directors at Sun TV.

    Nicholas Martin Paul, Mandalapu Krishna Harinarayan, and Ranganathan Ravi Venkatesh ceased to be directors as of the end of yesterday (25 September 2024) on completion of their respective second terms as independent directors.

    It may be recalled that Sun TV notched up a standalone revenue of Rs 4,630.19 crore in the year ended 31 March 2024 as compared to Rs 4,023.40 crore in previous corresponding year. Profit after tax was Rs. 1,875.15 crore as against Rs. 1,674.53 crores in the previous year.
     

  • Bigg Boss Kannada 11 to premiere on 29 September

    Bigg Boss Kannada 11 to premiere on 29 September

    Mumbai: Colors Kannada is launching season 11 of Bigg Boss, one of India’s biggest reality shows. The premiere will air on 29 September at 6 pm, with daily episodes following at 9:30 pm and on Jio Cinema. This season features a ‘Hell and Heaven’ theme, where contestants are divided into two groups—one enjoying luxury and the other facing challenges without basic amenities.

    For the first time, contestants will be revealed before the show’s launch during the Raja Rani Reloaded Grand Finale on 28 September, where viewers will decide who goes to hell and who enters heaven. Kiccha Sudeep will return as host, bringing his experience and leadership to the show. This season will feature a diverse mix of celebrities and influencers, with a larger Bigg Boss house designed for elaborate games and tasks, promising drama and unexpected moments.

    Kiccha Sudeep said, “Ten seasons has been an incredible journey. Stepping into the 11th season is altogether an additional responsibility. With a refreshed format and a new concept, this season is not just another chapter—it’s a legacy we’re all building together. I’m excited for the newer lot.”

    Viacom18 president- general entertainment Alok Jain said, “Bigg Boss has always been a trailblazing property in the media and entertainment landscape, consistently breaking through the clutter with its dynamic, engaging content that resonates across languages and regions. As one of the most impactful franchises on television, it captivates millions with its high-voltage entertainment and unmatched viewer connection. Our aim is to always delight audiences and keep our promise of bringing new and exciting content to our viewers in Karnataka. This season of Bigg Boss Kannada introduces the exciting ‘Hell and Heaven’ theme, foretelling a thrilling experience for our audiences. We’re also thankful to our brand partners for being part of journey. Their association is a testament to the show’s reach and success across the region.”

    Banijay Asia and EndemolShine India founder and group CEO Deepak Dhar said, “We are excited to bring the 11th season of Bigg Boss Kannada to our viewers, packed with high-energy entertainment and drama, with the iconic Kiccha Sudeep returning as host. The overwhelming love and support from our audience year after year has driven us to raise the bar for the show once again. Our continued partnership with Colors Kannada and JioCinema promises another successful season to our beloved audiences in India & beyond. At EndemolShine India, our focus is to tailor engaging formats like Bigg Boss to resonate with linguistic & cultural preferences across regions. We are confident that this season will not only entertain but engage and thrill viewers, as Bigg Boss Kannada continues to grow stronger each year.”

    Bigg Boss Kannada Season 11 is co-powered by Freedom Refined Sunflower Oil, with special partners Sadguru Ayurveda Gram Flour Soap, Sudarshan Silks, Haier, Nirantara Divine Puja Oil, India Gate Basmati Rice, A23 Rummy, associate partner Hangyo Ice Cream and Amrutanjan, along with prize partner Confident Group and digital partner Vimal Elaichi and Sharief Bhai Biryani.

    Viewers can enjoy Bigg Boss Kannada episodes for free on Jio Cinema the day after they air, catching all the action free of cost.

  • Zee Marathi announces ‘Savalyachi Janu Savali’

    Zee Marathi announces ‘Savalyachi Janu Savali’

    Mumbai: Zee Marathi has announced new show, ‘Savalyachi Janu Savali’, celebrated with a 25-hour bhajan marathon at the revered site of Pandharpur. This event not only broke the records but also etched a new chapter in the World Records Book of India.

    On 12 September, at 11:30 AM, the atmosphere in Pandharpur, Maharashtra was alive with harmonious melodies as devotees and music enthusiasts gathered to partake in this spiritual celebration. The Bhajan marathon, which continued until 1:00 PM on 13 September, was a vibrant expression of faith, community, and the inherent beauty within every individual. As the melodious chants filled the air, the voices of 15 dedicated bhajan groups, each contributed to a vibrant tapestry of devotion. In this harmonious confluence of sound and spirit.

    The uninterrupted 25-hour bhajan was performed by talented bhajan groups, creating an unforgettable experience for all attendees. Following this remarkable marathon, the ‘Savalyachi Janu Savali’ team was honored with a certificate and medal from the World Records Book of India, generating substantial buzz around the show.

    In a heartfelt homage to tradition, the star cast, led by Prapti Redkar and Sainkeet Kamat, transformed the launch event into a sacred pilgrimage, as they adorned the ancient Pandharpur Temple with Tulsi leaves symbolizing their devotion and intertwining the essence of the show. This poignant gesture not only honoured the spiritual essence of the narrative but also united the cast with the community, leaving an indelible mark on the hearts of all who were present.

  • Warner Bros Discovery revamps DTamil with blockbusters, superhero shows

    Warner Bros Discovery revamps DTamil with blockbusters, superhero shows

    Mumbai: Warner Bros Discovery has unveiled a major revamp of DTamil, the dedicated channel for Tamil-speaking audiences, starting Monday, 16 September 2024. With this revamp, DTamil will bring Hollywood blockbusters, top superhero series, and non-fiction shows, all dubbed in Tamil. This initiative will reaffirm Warner Bros Discovery’s dedication to offering top-tier global content in Indian languages, making DTamil the go-to destination for Tamil-dubbed Hollywood entertainment.

    Starting 16 September 2024, viewers will enjoy a star-studded lineup that includes Jackie Chan’s iconic movies, Keanu Reeves’s Matrix saga and Constantine, Ryan Reynolds’s Green Lantern, Arnold Schwarzenegger’s Collateral Damage, and fan-favorite films like V for Vendetta, Ninja Assassin, The Legends of Tarzan, and Poseidon. These films, carefully curated to resonate with Tamil audiences, will bring #SemmaHollywoodCinema to homes across the region.

    Warner Bros Discovery, South Asia, head of factual & lifestyle cluster, Sai Abishek expressed his excitement: “By bringing captivating Hollywood stories and offering hit global movies and TV shows to the Tamil cinema-loving audience, we are proud to deliver a robust blockbuster slate with Warner Bros. catalogue gems, now with a brand-new flavor in language of their choice. By presenting engaging content tailored to diverse audience preferences, the revamped DTamil channel is poised to deliver premier global entertainment. We are committed to enhancing the daily viewing experience for our Tamil- audience, offering a rich mix of cinema and valuable viewing options.”

    DTamil’s new programming will feature four key strands, each hosting movies from different genres:  

    – Hollywood Saravedi for creature-feature, horror, and action  

    – Matinee Magic at 3 pm for action and comedy  

    – Blockbuster Kondattam for back-to-back action drama and comedy  

    – Superhero Sagasangal for superhero action and drama  

    DTamil will also debut globally popular superhero shows: The Flash, Supernatural, DC Legends of Tomorrow, and Arrow—dubbed in Tamil for the first time. Additionally, the channel will feature local original productions from discovery+ and Discovery Channel, such as Star vs Food: India, Star vs Food: Malaysia, Selena + Restaurant, In The Eye of the Storm, and Ghost Brothers: Lights Out S2.