Category: Regional

  • Zee Kannada’s Sathya meets real-life Sathya characters of Karnataka this International Women’s Day

    Zee Kannada’s Sathya meets real-life Sathya characters of Karnataka this International Women’s Day

    MUMBAI: Every year International Women’s Day is observed on 8 March to celebrate women, their rights and their achievements. This year, Zee Kannada pledges unique women of Karnataka on this honor. Sathya, the most rated show in the regional television market along with being one of Zee Kannada’s and Karnataka’s most impactful shows, sketches the life of a woman, Sathya, who overcomes hardships and fights fearlessly to become a woman of not just the house but also her society. Drawing inspiration from the role of Sathya, Zee Kannada began a quest for similar real-life characters who despite facing the harsh realities and struggles, emerge triumphant as a strong woman who has carved her own identity.

    The research led Sathya to learn about distinct real-life Sathya characters – Sowmya Rani, an auto driver from Mysuru; Sumalatha who works in the night shift at a petrol bunk in Mandya; Roopa Alisa a Go Pink Premium Cabs driver in Bengaluru and Uma Reddy a Swiggy delivery partner in Bengaluru.

    Womanhood is laced with many complexities imposed by culture, society and familial responsibilities. Sathya, the four superwomen and millions of other women have the power to inspire lives, win hearts and above all, change mindsets and create their own identity

    More importantly the show, its character, the Naanu Sathya initiative and all of Zee Kannada’s other shows question the status quo around gender inequality and showcase real life stories of women who excel in fields that are “male centric” and inspire millions of aspiring women who want to prove themselves in fields that the society has marked as “not for women”.  Naanu Sathya is one such initiative that looks to break that stereotype and change the lens through which society sees what a woman can or cannot do.

     Zee Kannada and Zee Picchar business head Raghavendra Hunsur said, “We believe in the power of storytelling and the impact it has on our viewers. With Sathya, we have worked towards blending imperative social issues that women face with an intriguing plot line. Successfully inspiring lives, we go a step further marking this International Women’s Day by honoring and encouraging more such women in our society. Zee Kannada will continue to tell stories that inspire millions to ‘Open Doors to Possibilities’ that help translate dreams to reality.”

  • No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself

    No 1 channel of Bihar Jharkhand, ZEE Bihar Jharkhand reinvents itself

    Earning the trust of the viewers and providing exceptional news coverage has kept ZEE Bihar Jharkhand a market leader for more than 4 years. The channel focusses not only on the states of Bihar and Jharkhand but every important news making story in the country and the world. Not only shows, the on-ground events of the channel are tuned to uphold the people’s achievement and pride to the world.

    Despite being the market leader, the channel constantly works to exceed expectations & set new benchmarks in news broadcasting. The channel recently felt the need of the hour to reinvent themselves and present a fresh look & feel to the millions of eyeballs that have bestowed their faith on the channel. The channel is the mirror of the people of Bihar and Jharkhand.

    ZEE Bihar Jharkhand dominates the market with the strongest urban & district network along with a robust program schedule. To include more stories of viewers’ interest, 2 new shows have been launched- Mera Desh Mera Pradesh @ 9 PM & Johar Bihar  @ 6PM; specifically tailored to match the emerging taste, intellect & viewing habits of the viewers of the regional market along with existing prime time shows such as Khabar Bihar @ 7 pm, Khabar Jharkhand @ 7:30 pm, Baat Bebak @ 8 pm. Apart from the new shows the channel is reaching out to every nook & corner of the states and their respective people through a series of events named Emerging Jharkhand & Atmanirbhar Bihar. Through the events uphold the achievements of the people while felicitating them for their contribution towards their districts and the State.

    In this context, Shri Purushottam Vaishnava, Editor-in-Chief & C.E.O., Zee Media said, “ZEE Bihar Jharkhand is the voice of the people of Bihar and Jharkhand. Their faith in us has kept us the No 1 channel of Bihar Jharkhand continuously for over 4 years now. It is also our duty to offer them the best form of journalism we can. Television is an audio-visual medium; therefore, it should be pleasing to the eyes as well and sound right. We felt it was time to refresh our look and bring some news programs on the schedule. It is always the right thing to be on your toes and not take viewers faith and support for granted. We will always work towards being the best.”

    Zee Bihar Jharkhand, from the biggest news network of India, ZEE Media Corp Ltd. will further plan to cement its position as the market leader in the Bihar-Jharkhand market with the lion’s share of eyeballs.

  • Zee Biskope adds romance to Makar Sankranti with Pyaar Ke Patang

    Zee Biskope adds romance to Makar Sankranti with Pyaar Ke Patang

    MUMBAI: The New Year brings with it an abundance of festivities, love and hope. Adding to the celebration is Makar Sankranti, the festival which celebrates the season of harvest and love with utmost enthusiasm. Holding immense significance to those from the Bhojpuri heartland, the festival depicts togetherness and love which is seen in prominence in many Bhojiwood movies.

    Leaving no stone unturned to entertain its passionate viewers, Zee Biskope is kickstarting the new year on a high note by presenting them a festive movie marathon titled, Pyaar Ke Patang. Each of these movies, with romance as its core theme, shall make the viewers fly high, like a kite amongst the clouds as they enjoy the emotions that the strings of love bring with it. This week-long movie festival, with every film being telecast at 6 pm, shall invite viewers to indulge in the warm romance blossoming between two hearts. The film festival will start from 11 January  and will culminate with the exclusive Zee Biskope premiere of Main Sehra Baandh ke Aayunga.

    The fete begins with the romantic blockbuster Mohabbat featuring Chintu Pandey and Kajal Yadav on 11 January. Next in line will be Nirahua Chalal London on 12 January, starring Nirahua and Amrapali Dubey followed by Mehendi Laga Ke Rakhna featuring the superhit jodi –

    Khesari Lal Yadav and Kajal Raghwani – on 13 January. Laagal Raha Bathasha starring Manoj Tiger and Amrapali Dubey will make its way to the small screen on 14 January. Wrapping up the film festival on a high note, the channel will premiere Main Sehra Baandh ke Aayunga, which stars superstar Khesari Lal Yadav and Kajal Raghwani, on 15 January for the very first time on the channel.

    ZeeL cluster head east Samrat Ghosh said, “As we welcome 2021, we continue to take the onus of entertaining our audience with specially curated programming that resonates topicality and the mood of the region. Our viewer’s belief in us as their one-stop source of unlimited Bhojpuri entertainment continues to motivate us to push boundaries and keep serving hyperlocal content. The coming year will be even more enthralling with lots of pleasant surprises for our avid viewers.”

    Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Zee Biskope has always kept its viewers at the core. We are excited to roll out the first festival of the year themed around youthful romance that will appeal especially to our younger audience. The new year will bring in new hopes with revamped energies, setting in the celebratory mood through the lens of hyperbolic Bhojpuri entertainment. The brand will accentuate family viewing experience for viewers to rejoice festivities together.”

    Along with spearheading various category first initiatives, Zee Biskope has brought novelty to the category. The channel is motivated to build on this momentum and carry on this legacy as a way forward for the brand to remain as the ultimate Bhojpuri entertainer.

  • Zee Telugu announces new show ‘Sankranthi Samabaralu’

    Zee Telugu announces new show ‘Sankranthi Samabaralu’

    MUMBAI: Adding on to the festive vibes of the new year, Zee Telugu, one of the leading Telugu GEC, has announced the telecast of its special offering Sankranthi Samabaralu for its ardent viewers. The show will feature Zee Telugu Kutumbam stars celebrating Sankranthi with much fervor and gaiety with a mix of special dances, comedy skits, music and lots of fun. Tune-in to maximize your celebration on 13 and  14 January at 9 AM on Zee Telugu and Zee Telugu HD.

    This special episode features the two-day event that witnessed a gathering of most of the actors from the Zee Telugu Kutumbam, rejoicing with traditional games and activities like Rangoli, Bullet race and more. The jamboree is hosted by VJ Sunny and Sreemukhi, while the special attraction for the event is Energetic Star Ram Pothineni who surprises the Zee Telugu family with his entry on bike along with a rally of bikers. The icing on the cake is, Ram unveils his upcoming movie posted Red which is all set to release this Sankranti.

    The second day adds to the essence of the festival as Sudha Chandran, Sunanda and Anusha will portray as goddesses and perform on Ammavaru songs. Besides, fiction leads dances on tunes of some exciting medley songs. The mega event is anchored by Navdeep and exuberant Sreemukhi, where the entire constellation of Zee Telugu’s most popular stars descended on the same place and set the festival ablaze with their breathtaking performances. The high-octane performances, music by SRGMP 13 season contestants, Saddam comedy skits, etc., will give the audience the major thrill.

    Celebrating every facet and flavor of the festival, Zee Telugu’s Sankranthi Samabaralu brings alive the spirit of Makara Sankranthi along with entertainment like never before making the couch potatoes to stick up television.

  • Planet Marathi Welcomes Simmba Fame Siddharth Jadhav On-board Planet Talent

    Planet Marathi Welcomes Simmba Fame Siddharth Jadhav On-board Planet Talent

    Simmba fame, talented Marathi actor, dancer and performer, Siddharth Jadhav joins Planet Talent, a wing under the visionary Marathi entertainment banner Planet Marathi.

    Planet Marathi has offered meaningful and exciting entertainment to Marathi fans for a long time now. From power-packed content driven films to launching India’s first and only Marathi OTT platform, Planet Marathi has never failed to surprise Marathi audience. Planet Marathi’s upcoming wing Planet Talent is taking roots with a promise to nurture the performing artists from the soil of Maharashtra.

    In the past, Amruta Khanvilkar, Kranti Redkar, Nikhil Chavan, Shivani Baokar, Sayali Sanjeev, and Sanjay Jadhav have also been associated with Planet Talent. This time Siddharth Jadhav joins the talent brigade.

    Coming from a humble background and atypical looks, Siddharth has carved his path in this industry with immense hardwork, passion, and exuding talent. Siddharth debuted in the Marathi film Bakula Namdev Ghotale. His work in Jatra, Ye Re Ye Re Paisa, De Dhakka, Huppa Huiyya, Time Please, Dhurala and more have taken Siddharth’s name to every Marathi household.

    This power house of talent of an actor that Siddharth is, he has even carved his niche on Bollywood. Being one of the most successful torch bearers of Marathi talent in Bollywood, Siddharth has showcased his talent in films like Golmaal and Simmba. Expected to soon make his mark in the Marathi web series world, Siddharth’s addition to the Planet Talent team is no less than a good news for Marathi audiences.

    Talking about his exciting collaboration with Planet Talent, Siddharth Jadhav says, “It has always been my dream to work with filmmakers, agencies or banners that envision greatness of the Marathi entertainment industry. Associating myself with Planet Talent, Amit Bhandari, and Akshay Bardapurkar adds to that dream. For years now I have worshipped Marathi films and theatre. Even my work in Hindi has been a byproduct of what Marathi stage and films have taught me. I will forever be grateful and rooted with the Marathi industry.”

  • When minister Dhananjay Munde was moved by Zee Marathi’s Chala Hawa Yeu Dya

    When minister Dhananjay Munde was moved by Zee Marathi’s Chala Hawa Yeu Dya

    MUMBAI: Zee Marathi’s popular comedy show Chala Hawa Yeu Dya has achieved yet another significant milestone by receiving positive words of commendation from Maharashtra’s cabinet minister for social justice & special assistance, Dhananjay Munde. The show has gained critical acclaim for its letter-reading segment where a heartfelt letter is read out by a postman every episode. Penned by Arvind Jagtap, these letters have set a benchmark in the Marathi fraternity.

    In the recent episode of Chala Hawa Yeu Dya, a letter to sugarcane workers, their children and their future was read out by Sagar Karande, in the presence of leaders of our state, namely Pankaja Munde, Rohit Pawar and Sujay Vikhe Patil. In a surprise turn of events, writer Arvind Jagtap received a letter from minister Dhananjay Munde. In his letter, Munde acknowledged the letter penned for the sugarcane workers, and expressed feeling overwhelmed and getting goosebumps after watching the episode. Since his father too was a sugarcane worker, it struck an emotional chord and brought to mind the backbreaking legacy of hard-work that sugarcane workers usually pass on to their children.

    As a result of the letter read out on Zee Marathi, Munde committed to taking over the corporation set up by his late father. In an effort to improve the future of sugarcane workers and their children, the cabinet minister promised to implement employment guarantee schemes so that these workers get access to good jobs. He also pledged to ensure the safety of all these workers and a bright future for their children, as well as their financial and social stability.

    In a hat-tip to Zee Marathi’s reach among Marathi audiences, Munde ended his letter in the hope that a future letter read on Zee Marathi's Chala Hawa Yeu Dya may note his contribution in improving the plight of sugarcane workers.

    Zee north, west & premium channels cluster head Amit Shah said, “With its rich legacy and customer-centric approach, Zee Marathi not only entertains Maharashtra but has also subtly educated & inspired people in the region. Being a humour-based show aimed at spreading smiles and positivity in the lives of our viewers, Chala Hawa Yeu Dya also strikes a chord with the audiences by creating definitive social impact. We are deeply honoured to have received these words of acclaim from Dhananjay Munde and his letter has inspired us to keep working harder to engage and entertain viewers with quality content.”

    Zee Marathi business head Nilesh Mayekar added, “Chala Hawa Yeu Dya has been successfully entertaining viewers across Maharashtra for over six years now. Immense hard work has been put in by the teams to establish the show in the viewers’ hearts, and the letter reading segment has quickly become an audience favourite making it an integral part of the show. In one of the recent episode, the letter to sugarcane workers struck an emotional chord with Dhananjay Munde, wherein he promised to implement schemes for the upliftment of the workers. This is a significant achievement for the show, as we constantly endeavour to continue entertaining the audiences while bringing to the fore key social issues that impact them.”

  • Zee Thirai kickstarts 2021 with new launches

    Zee Thirai kickstarts 2021 with new launches

    MUMBAI: The new year is upon us, and Zee Thirai is all geared up to ring in the new year with a bang. Zee Thirai’s tag line, ‘Rathathil Kalandhadu Cinema’ comes to life through their consistent offering of engaging films and innovative concepts, enthralling ardent movie buffs time and again. The channel is all set to flag off the new year with an all new buffet of movie segments and an eclectic mix of movies for your entertainment.

    In anticipation of the new year, the channel recently launched ‘1 Mani Thirai Arangam’, a matinee movie special with a special thematically curated line up of movies each week, showcasing different themes, making the viewers’ matinee movie experience special! There is more! Among the other segments being offered in the upcoming year, there is Comedy Galatta, Family Entertainer and Suspense Thriller, to name a few.

    Staying true to its promise of delivering 52 premiers for 52 weeks, 2021 promises to be action packed with Zee Thirai. During the month of January 2021, the channel has in store a fantastic line up of movies ranging from horror to comedy, premiering every Friday at 7:00 pm.

    Uyarndha Manithan is a 2017 rom-com written and directed by Maruthi Dasari and stars Sharwanand and Mehreen Pirzada in lead roles. Karuppankaatu Valasu is a Tamil movie starring Neelima Rani and George Vijay in prominent roles. This recently released 2020 thriller, centered around a ‘smart village’, is gripping, and full of exciting plot twists and unexpected turns!  Oru Kidayin karunai Manu is a 2017 Tamil drama film, written and directed by Suresh Sangaiah, featuring Vidharth and Raveena Ravi in the lead roles, and lo and behold – a goat – in a pivotal role. Nethra, stars Vinay Rai, Subiksha, and Thaman Kumar in leading roles, and this thriller was released in 2019. The Great Father, is a 2017 thriller film originally made in Malayalam by Haneef Adeni and stars Mammooty, Sneha, and Arya.

    With every passing year, one of the first things people do is mark the festivals for upcoming year. Zee Thirai prides itself in going the extra mile to add a spark to the festivities for its viewers! 2021 will be bigger, better, and a complete blast! Pongal marks an important festival for the Tamil community and celebrating with them is Zee Thirai with a special WTP of Asuraguru, on 14 January 2021, at 7:00 pm. This is a 2020 action thriller film written and directed by A.Raajdheep and stars Vikram Prabhu, Mahima Nambiar in lead roles while Subbaraju, Yogi Babu, and Nagineedu play supportive roles in the film.

    Of Zee Thirai’s various segments, 'Ticket to Hollywood' has been well received by the audience, wherein blockbuster Hollywood movies are made accessible to a Tamil speaking audience. This January, the channel will be airing Jumanji: The Next Level on 24 January 2021, at 12:00pm. Part of the well loved Jumanji franchise, this movie is a 2019 fantasy adventure comedy directed by Jake Kadsan featuring a galaxy of Hollywood’s who’s who including Dwayne Johnson, Jack Black, Nick Jonas, to name a few.

    Below is the list of the movies airing on Zee Thirai, starting 1 January 2020:

    1 January – Uyarndha Manithan

    8 January – Karuppankaatu Valasu

    14  January – Asuraguru

    15 January – Oru Kidayin karunai Manu

    22 January – Nethra

    24 January – Jumanji: The Next Level

    29 January – The Great Father

  • Zee Tamil announces its line-up of special programming

    Zee Tamil announces its line-up of special programming

    MUMBAI: Committed to satiating the diverse entertainment needs of the Tamil audiences, leading Zee Tamil has announced its festive line-up to usher in the fresh and exciting spirit around the New Year.  From superhit films to special shows with Zee Tamil’s beloved stars, audiences are set to embark on an enthralling and entertaining start to the New Year.

    Welcome the new year with a bang with Tamil Nadu’s youngest & trending mother-in-law – Thirumathi Hitler’s family that includes the leads Amit Bhargav, Keerthana, Prof. Gnanasambandam, Ambika, BhavyaSree, Subbalakshmi Rangan and Soumiya come together for a two hour special celebration – Thirumathi Hitler Sirappu Kondattam at 11:30 AM. In lines with the unique show concept that presents ‘Tamil Nadu’s youngest mother-in-law’, this special program will witness a celebration of real-life mother-in-laws & their daughter-in-laws in a never-seen-before avatar.

    The celebrations continue with the special program – Gethu Seniors Khiladi Juniors at 3 pm– a two-hour bonanza of fun and happiness where ‘Zeelebrities’ from popular fiction shows including Sembaruthi, Yaaradi Nee Mohini, Neethane Yenthan Ponvasantham, Suryavamsam, Gokulathil Seethai, Raja Magal and others come together for a lighthearted competition between the veteran stars and the young talent of Zee Tamil. The ‘Seniors’ team will be represented by Poornima Bhagiyaraj, Fathima Babu, Nalini, Gayathri, Asrani, Narasimma raju and Raja while the ‘Juniors’ team will be represented by Chaitra, Asha Gowda, Nanda, Indran, Iraa Agarwal, Kathir & Dharshana.

    With the election fever setting in, don’t miss the world television premiere of the Indian political thriller – NOTA, at 5 pm. Starring the heartthrob of South Indian cinema – Vijay Devarakonda – in his first ever Tamil debut, sharing screen space with Kollywood biggies Sathyaraj & Nassar in pivotal roles The film is an adaptation of the novel Vettattam by Shan Karuppusamy and parodies the political stunts which was then the talk of the town. The film revolves around the circumstances that lead a carefree son of a state chief minister to don his father’s role, and his iron-willed approach towards transforming the Indian political ecosystem.

  • Zee Keralam delivers gifts at contest winners’ doorstep

    Zee Keralam delivers gifts at contest winners’ doorstep

    MUMBAI: Zee Keralam has rolled out another unique initiative by surprising winners of the Panam Kaykum Maram contest with gift delivery at their doorstep. The contest ran on the channel between 30 November to 5 December. The 420 viewers who answered the questions correctly won pressure cookers which were delivered to their homes. And the lone lucky winner who got all the answers right during the week-long contest won one lakh rupees as a cash prize.

    Zee Keralam has also become the first channel in Kerala to undertake such an initiative. For this purpose, the channel operated two vans with its brand name and logo on them to ensure the gist reached the winners securely at their homes. The initiative was designed to  honour the viewers who are an integral part of the Zee Keralam family. During Covid2019, the viewers stood with Zee Keralam and their support enabled the channel to climb into the ranks of top Malayalam channels. The prompt delivery of the gifts is a token of respect for those who have taken part in the competition.

    Zee Keralam, a new entrant among Malayalam entertainment channels, grabbed the second spot in the fiction category. Earlier, the channel had delivered the gifts of Chembarathi serial saree at the doorstep of the winners. The serial artistes of the channel, Thara Kalyan and Haritha Nair, had paid a visit at the home of a contest winner, which went viral on social media.

  • Bigg Boss Telugu grand finale becomes the biggest show of 2020

    Bigg Boss Telugu grand finale becomes the biggest show of 2020

    HYDERABAD: Star Maa’s flagship reality show Bigg Boss concluded its fourth season with a record-breaking grand finale. On 20 December 2020, contestant Abhijeet Duddala lifted the trophy at the star-studded gala event, taking home the Rs 25 lakh cash prize and a bike.

    This event has created a landmark viewership with record ratings of 21.7 TVR, including HD viewership among the urban 15+ viewers. Across the twin states, a staggering 12.3 million impressions was recorded, proving yet again that this show is an unparalleled viewing experience. Social media is already abuzz with fans asking for an early season in 2021. 

    Star Maa with its distinct and rounded leadership is all set to scale greater heights in 2021 with a slew of fiction and nonfiction shows.