Category: Regional

Zee Marathi marks its 22nd anniversary with 7 new shows

Mumbai: Zee Marathi has announced seven new shows to mark its 22nd anniversary. The regional channel has also unveiled its new look as part of its latest brand positioning. The tagline says – ‘Navya natyanchya bandhu gaathi.. Mi Marathi, Zee Marathi’, reflecting the new beginning of a stronger relationship with the viewers.

The latest promo promises that the new offerings will be in sync with the channel’s progressive identity. “This new Zee Marathi will not only enthrall the viewers with its variety of emotions, but also give them a new perspective on relationship and life through its new offerings,” the channel said in a statement.

Among the seven new shows are ‘Man Zal Bajinda’, ‘Man Udu Udu Zal’, ‘Mazi Tuzi Reshimgath’, ‘Tuzya Mazya Sansarala Ani Kay Hava’, ‘Ti Parat Aliye’ which are set to launch this August. The channel will also present new episodes of its popular show – ‘Ratris Khel Chale 3’ and ‘Ghetla Vasa Taku Nako’. Iconic stars from the Maharashtra region including Shreyas Talpade, Prarthana Behere, Vijay Kadam, Hruta Durgule, Hardik Joshi and many more have been roped in by Zee Marathi to keep viewers entertained.

Speaking about the new positioning, Zee Marathi, business head, Nilesh Mayekar said Zee Marathi has been setting new benchmarks in the industry from the past two decades. “With a new Zee Marathi, we are creating a new world of entertainment for our viewers across the nation – offering a diverse range of characters and unconventional stories that will spark a new conversation in society,” he added.

Zee Entertainment Enterprises Ltd, cluster head- north, west and premium channels, Amit Shah said, “With its rich legacy of 22 years, Zee Marathi has built an affinity and captured the hearts of consumer segments across generations. Our sharp customer centric approach has enabled us to consistently craft new and engaging storylines featuring progressive themes. This right mix of content has resonated with our viewers across the urban and rural regions, making Zee Marathi a household name across Maharashtra. With its new look and positioning, the channel brings a perfect blend of fresh and renowned faces to our viewers’ screens which will definitely keep our audience engaged. The vibrant packaging will further help us in winning new consumers and forming a deep bond with them in line with our brand promise of Navya natyanchya bandhu gaathi – me Marathi, Zee Marathi.”

The list of new shows on Zee Marathi.

Shows	Actors	Timing	Launch Date
Ghetla Vasa Taku Nako	Pandit Atulshastri Bhagare Guruji	6:30 PM	16 Aug 2021
Man Zal Bajinda	Vaibhav Chavan and Shweta Rajan	7:00 PM	23 Aug 2021
Man Udu Udu Zal	Hruta Durgule and Ajinkya Raut	7:30 PM	30 Aug 2021
Mazi Tuzi Reshimgath	Shreyas Talpade and Prarthana Behere	8:30 PM	23 Aug 2021
Tuzya Mazya Sansarala Ani Kay Hava	Hardik Joshi and Amruta Pawar	9:00 PM	30 Aug 2021
Ti Parat Aliye	Vijay Kadam	10:30 PM	16 Aug 2021
Ratris Khel Chale 3	Madhav Abhyankar and Apurva Nemlekar	11:00 PM	16 Aug 2021

August 13, 2021

News18 Punjab /Haryana /Himachal gears up for 2022 Punjab elections

Mumbai: Elections in Punjab in early 2022 will be a multi-cornered and high octane electoral battle with all the major political parties in the state going all out to win the mandate to govern for the next five years.

News18 PHH has announced its plan to bring an exhaustive and comprehensive coverage of these elections branded – ‘Akhada 2022’ – which will include a variety of shows, debate and discussions and will bring together top newsmakers from across the leading political parties. Supported by a team of experienced anchors, on-ground reporters and eminent experts, News18 PHH plans to offer viewers a wide coverage of these crucial state elections.

The channel’s coverage of the elections will launch on Independence Day, 15 August with a three-hour special called Akhada 2022. This will be followed later in the week by four new shows – Satta Ke 7 Formulae which will showcase seven major issues of each constituency, Ran-Neeti with Rajneta which will feature a constituency wise profile of leaders, Ticket ki Takkar will do overall profiling of each seat along with possible contenders from each party for that constituency & Chunaavi Swaad which will be a travel based show wherein anchor / reporter will move across the State and will gauge the mood of the voters.

News18 PHH has also planned to organise e- Agenda Punjab which will bring different political parties and leaders from Punjab to discuss and debate the issues, strategies and the evolving political situation with respect to the elections in 2022.

The Agenda series, from News18 Network has also established itself as a definitive platform that brings a ringside view of the thinking shaping political strategy in the lead- up to elections. Agenda Punjab promises to be a high impact news event, and host substantive and impactful discussions.

The exclusive curtain raiser of “Akhada 2022” will air on 15 August at 6 p.m and e-Agenda on 18 August at 12 noon only on News18 Punjab /Haryana/Himachal.

August 12, 2021
COLORS Bangla bolsters programming line-up with five new shows

Mumbai: COLORS Bangla has just announced a line-up of five new shows including a musical reality show and four fictional dramas all of which will premier in the months of August and September.

The channel has roped prominent producers like Nispal Singh Rane from Surinder Films, Snehasish Chakraborty from lues Production, and Shashi Sumeet who has done more than 40 shows nationwide to produce the upcoming shows. The non-fiction show will be produced by Raj Chakraborty, who was behind the launch of various non-fiction shows in the Bangla television industry. Jeet Ganguly and Anupam Roy are composing the title tracks for the shows.

The new content line-up also marks the return of stalwarts like Papia Adhikari, Debolina Dutta, Anjana Basu, Sudipa Basu back to the small screen, said the channel on Thursday.

Speaking on the launch of COLORS Bangla, business head, Sagnik Ghosh said, “We are set for the launch of the first tranche of our content line up. Through our characters and stories, we want to alleviate the anxiety and adversities that the Bengali society and our core viewers are facing today. Our shows will encourage people to dream and aspire and provide our existing as well as new viewers with superior quality content and an enhanced viewing experience. “

The upcoming content line-up includes:

MOU ER BARI is the story is about the life and struggles of a woman who marries into a new family but gets her own parents to live under the same roof. Her husband is her support in her endeavours and helps her achieve everything that she ever wants. The show produced by Surinder Films will go on air from 30 August every day at 6.30 p.m.

TEEN SHAKTIR AADHAR – TRISHUL is the story of three sisters, Tara, Durga and Kali hailing from a poor, village based weaving family. Affluent and powerful, Rajnandini is a fashion tycoon renowned worldwide. Circumstances bring the three sisters and Rajnandini face to face, and the sisters seek to avenge the humiliation meted out to them by Rajnandini. The show has been produced by Snehasish Chakraborty, and will go on air from 30 August every day at 7.00 p.m.

MON MANE NA is a classic rugged love story between two diametrically opposite characters. This is the story of the love and hate relationship of Rudra, an uneducated and rowdy villager and Gauri, an educated woman who values principles above anything else. The show will be produced by Surinder Films, and will go on air from 30 August every day at 7.30 p.m.

DUTTA AND BOUMA is an unusual love story where the role of daughter-in -law takes precedence over that of a wife. Can a daughter-in-law take charge of the family business? The story is set in a traditional Jewelry business family. The story will be produced by Shashi Sumeet production. The show will go on air from 30 August every day at 8.00 p.m.

SANGEET ER MOHAJUDDHO is an epic saga of a musical battle to be hosted by Mir. The show produced by Raj Chakroborty, will have the best of talent- come together on one platform and fight for the crown. The show will be judged by the best names from the industry including Ustad Rashid Khan, Lopamudra Mitra, Jeet Gannguli and Abhijeet Bhattacharya. The show will go on air from 4 September every Saturday and Sunday at 8.30 p.m.

The launch will be supported by a 360-degree marketing and communication campaign encompassing TV, cable, on-ground, radio, outdoor as well as digital platforms, and the channel is also planning for a fresh identity on the day of the launch.

August 12, 2021
Viacom18 names Viraj Raje the head of programming for Colors Marathi

New Delhi: Viacom18 on Wednesday announced the appointment of Viraj Raje as head of programming for Colors Marathi. He will be responsible for managing the channel’s content strategy and creative framework.

Raje comes with over 25 years of experience in the industry, having led creative teams across Marathi television and films. Prior to joining Colors Marathi, he has worked with Disney+Star India, Reliance – Big Productions, and as a freelance film director, wherein he revolutionised Marathi entertainment by creating novel and engaging content, said the channel in a statement.

Welcoming Raje on board, Viacom18, head – regional entertainment (Kannada and Marathi clusters), Ravish Kumar said, “Marathi entertainment, especially on television, caters to audiences with extremely varied preferences – connecting viewers in both urban metros as well as rural parts of the state. Colors Marathi has been paving the path for content that resonates with this diverse audience, bringing stories that are modern yet seeped into the culture of the land. Viraj’s rich experience in the entertainment industry and knowledge about the pulse of the Marathi viewer will help us further enhance the channel’s footprint and bring delight to our audiences.”

Elaborating on his new role, Raje said, “Content creators today need to be subservient to the fact that to captivate the audience’s interest, one needs to bring the right balance of novelty and mass appeal. I am excited to embark on this exciting journey at Colors Marathi and look forward to creating unique stories that truly reflect the ethos of the Marathi audience.”

In his career spanning 25 years, Raje has been honoured with numerous awards like the Maharashtra State Award: Best Director for the feature film “Shyamche Vadil“, Best Social Film and Screenplay for “Babanchi Shala“.

August 11, 2021
Promax India unveils set of international speakers for ‘Art of Pivot’

Mumbai: Promax India has announced the latest edition of its conference and awards event titled ‘Art of Pivot: Promax India Virtual 2021′. The entertainment marketing community will bring the speakers from the UK, New Zealand, Russia, and Australia for the event that is scheduled to take place between 22 and 24 September.

The event will host keynote sessions, a series of quality discussions that is synonymous with Promax.

Eoin McLaughlin on How to be Brave

Eoin works at 4creative, (UK Channel 4’s in-house agency) where she is responsible for managing the creative department. 4creative is a winner of four D&AD black pencils, a BAFTA, and many more awards. The agency writes and produces provocative and innovative work across all Channel 4 brands and services.

This multi-faceted creative director also writes children’s books. Her debut The Hug was named a ‘Book of the Year’ by The Guardian and has been translated into 19 languages. Eoin’s session will talk about ‘taking creative risks – and be rewarded‘.

Hunting the Killer Idea by Nick McFarlane

Nick has two lives: One as design director for Raydar/Proximity New Zealand, where he builds brand identities for clients and brings them to life through ad campaigns and activations. The other is as a graphic agitator – where he burns the midnight oil on a range of projects that allow for a story to be told through any medium – be it a book, brand, or bottle of rum! He’s exhibited art from the UK to Los Angeles to New Zealand and designed The Prodigy’s top-selling album-cover artwork.

In his session, Nick will take the audience on a rugged journey through the creative process, retracing his steps, the highs, lows, and lessons learned the hard way, are woven together into an epic hunting yarn, that will shock and surprise at every twist along the way.

Big Phenomenal of a Small Channel by Anna Godunova

Anna Godunova has over 13 years of TV marketing experience. As a member of on-air promo teams of a number of Russia’s leading TV channels, she has worked her way up from a copywriter to the department head. Anna is currently the on-air promo director of TNT4 entertainment TV channel, which has received a number of international awards in marketing.

Creative Content Production: Storytelling that sticks; the art of strategic storytelling by Kellie Brown

Kellie has worked in social and digital media and creative content production locally and abroad for over 10 years spending six as Foxtel’s self-proclaimed social media ‘kween‘! Kellie spearheaded digital and social content production across the Foxtel platform, launching some of the biggest TV shows in the world into the Australian market including Game of Thrones, Big Little Lies and The Walking Dead as well as producing bespoke content for Foxtel’s award-winning local productions such as Wentworth, Picnic At Hanging Rock, Lambs of God, A Place To Call Home, Ron Iddles: The Good Cop, The Kettering Incident and Secret City across the digital and social landscape earning numerous industry awards, multiple Gold Promax Awards and even bagging a Cannes Lion for ‘Outstanding Innovation’. In September last year, she launched her own creative content production house, Storykeller Productions.

August 11, 2021
News18 Bihar Jharkhand announces special campaign for flood relief

Mumbai: Bihar, amongst India’s most flood prone state reels under the havoc caused by floods every year. Over the years many lives, livestock and hundreds of crores of properties has been lost.

News 18 Bihar/Jharkhand has launched a special campaign to lend a helping hand to the people of the state during this trying time. This special month-long initiative ‘Baadh Mein Aap key Saath’ will attempt to address the challenges that people face this time and also help people requiring assistance during the floods.

The channel will run extensive content in the form of bulletins, debates and special shows focused on key issues such as ways and means of protecting one’s home & livestock, on taking care of one’s health and precautions to be taken to protect oneself from drowning. The campaign will also engage with leaders and policy-makers to understand the steps being taken to help the people of the state during this time.

News18 Bihar Jharkhand will also deploy a dedicated reporter called the ‘Flood Reporter’ to bring regular updates on the flood situation, reaching out to flood-hit victims and highlighting their condition.

The channel has also launched a dedicated helpline 62 81 28 06 36 for those requiring assistance, and will attempt to connect those in need of help with the requisite authorities to help facilitate outreach to such individuals.

August 10, 2021
Filamchi announces 50 world TV premieres starting 14 August

Mumbai: IN10 Media Network-backed Bhojpuri film channel Filamchi is all set to entertain its viewers with 50 world television premieres starting 14 August.

In the next three months, the channel will showcase blockbuster Bhojpuri films featuring popular actors. The titles include Baaghi Ek Yoddha, Lallu ki Laila, Pawan Putra featuring Khesari Lal Yadav, Dinesh Lal Yadav ‘Nirahua’, and Pawan Singh, respectively.

The channel said its go-to-market strategy is to serve the large appetite for films that exist within the Bhojpuri audience and that all the titles were handpicked for the viewers.

“Our selectively curated world TV premieres offer great differentiation from the competition. The continuous streak of super-hit world television premieres will help us increase our audience base and build loyalty to the channel. The strategic move will further bolster our goal of being amongst the top three channels in the category,” said Filamchi, VP – strategy, Tarun Talreja.

To ensure the viewers are in awe of the content lineup, the channel will be focusing on a 360-degree marketing plan to ensure an unparalleled experience for the audience. Additionally, the channel will unveil an engagement activity for its loyal customers wherein they will get a chance to win exciting gifts like bikes, TVs, and much more.

The film premieres will be aired every Saturday at 6:30 pm from 14 August and every weekend from 21 August. Keeping in mind the upcoming festive period, the channel will showcase a premiere every day at 6:30 pm between 11 and 18 September.

August 10, 2021
ZEE Biskope announces special line-up ahead of Independence Day

Mumbai: This Independence Day, Bhojpuri channel ZEE Biskope pays homage to the brave soldiers with the launch of ‘Bharat Ke Shaan Bhojpuriya Jawaan’ – a film festival especially curated to showcase and honour the strength of the Bhojpuriya soldiers. The festival will be unveiled on 15 August from 9 am to 9 pm with a film line-up that features the biggest superstars from the region.

The schedule will kick off with India vs Pakistan at 9 am starring Arvind Akela Kallu, Nidhi Jha, Nisha Dubey, and Priyanka Pandit in prominent roles, followed by Border at 12 noon featuring the popular duo Dinesh Lal Yadav ‘Niruaha’ and Amrapali Dubey in leading roles; Army Ki Jung starring Arun Ojha, Kanak Pandey, Brijesh Tripathi, Mohan Singh and Jyoti Kalashat 3 pm; and concluding with Maa Tujhe Salaam at 6 pm which stars Pawan Singh, Madhu Sharma, and Akashra Singh in leading roles.

Zee Entertainment Enterprises Ltd (ZEEL), SVP – Bhojpuri cluster, Amarpreet Singh Saini said, “Considering the region’s pride in serving the motherland, the stories of valiant soldiers and the appreciation for their sacrifice resonates across audiences, thus making them immortal. ZEE Biskope makes another attempt to cater to the pulse of its audience with a topical film festival that not only celebrates Bhojpuriya Jawaans but also motivates the youth to get inspired by real-life heroes. It is going to be an entertainment-packed I-Day – perfect for families to enjoy a holiday together in salute to their nation.”

ZEE Biskope is currently available on Airtel (channel no 663), Tata Sky (channel no1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no189).

August 10, 2021
Colors Tamil set to bring ‘Annmariya’ & ‘Rajavukku Check’ for audiences

Mumbai: Regional GEC Colors Tamil is all set for the world television premiere of ‘Annmariya’ and ‘Rajavukku Check’ on 8 August at 1:30 pm and 4 pm. The upcoming premiere is a part of the channel’s popular Sunday Cine Combo programming.

‘Annmariya’, a 2016 film directed by Midhun Manuel Thomas, features Sara Arjun, Sunny Wayne, and Aju Varghese in lead roles. Dubbed in Tamil, it narrates the story of the 10-year-old Annmariya (played by Sara Arjun) and her friendship with a con-artist Girish (played by Sunny Wayne) who is hired to teach her PT master a lesson. The story unfolds through the impact they have on each other’s lives. Dulquer Salmaan also makes a cameo appearance in the film.

‘Rajavukku Check’ is an edge-of-the-seat thriller directed by Sai Rajakumar. The revenge drama revolves around a policeman and four criminals who kidnap the former’s daughter out of vengeance for putting them in prison. The quest of the policeman to rescue his daughter forms the central narrative. The cast includes Cheran, Irfan in lead roles with Srushti Dange, Sarayu Mohan, and Nandhana Varma as supporting characters.

Colors Tamil is available on all leading cable networks and DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553).

August 7, 2021
ZEE Marathi to launch new show ‘Majhi Tujhi Reshimgath’ on 23 August

Mumbai: Proudly continuing to be the torchbearer of Marathi culture, ZEE Marathi with its new philosophy – ‘Navya natyanchya bandhu gathi, me Marathi Zee Marathi’ is all set to introduce new offerings in the month of August. As a part of its upcoming content line-up, the regional GEC has announced ‘Majhi Tujhi Reshimgath’, set to premiere on 23 August.

The show features actor Shreyas Talpade in the lead role, who will be making a comeback on Marathi television after 17 years. He is paired opposite actress Prarthana Behere in the show.

“The dynamics of the entertainment industry are rapidly changing today,” said Talpade on his comeback. “There is nothing like a big screen or small screen, especially when one can watch films on their smartphones. So, as an actor, I can’t be extremely choosy with the medium. The idea is to stay connected with fans but I’m extremely happy to do a Marathi show after such a long gap from television. The plot of ‘Majhi Tujhi Reshimgath’ is very interesting and it’s going to win the audience’s hearts for sure.”

“Over the last decade we have seen a change in ZEE Marathi’s audience and their content preferences,” ZEE Marathi – business head, Nilesh Mayekar said. “Our efforts have always been to not just keep up with the times but to challenge set norms and delight viewers through rousing yet rooted content. Taking our viewers’ preferences into consideration, we have roped in a few iconic stars in our upcoming shows. We are delighted to have a renowned actor like Shreyas Talpade onboard.”

Majhi Tujhi Reshimgath will be aired every Monday to Saturday at 8.30 pm only on ZEE Marathi.

August 5, 2021