ITV

Category: Regional

  • Colors Gujarati announces new show ‘Moti Baa Ni Nani Vahu’

    Colors Gujarati announces new show ‘Moti Baa Ni Nani Vahu’

    Mumbai: Colors Gujarati has announced a new show “Moti Baa Ni Nani Vahu” that will premiere from 15 November and air every Monday to Saturday at 8:30 p.m.

    The show produced by Devaswwa Production features veteran actor Rohini Hattangadi and Firoz Irani and is an adaptation of Colors Marathi’s “Ghadge & Suun.”

    “After the success of Maru Mann Mohi Gayu, we are coming up with a new and never explored plot through our new show Moti Baa Ni Nani Vahu,” said Colors Gujarati programming head Darshil Bhatt. “Continuing with our promise to deliver variety content, Colors Gujarati brings this unique show which focuses on Swara and her grandmother-in-law’s journey and most importantly her acceptance as the ideal granddaughter-in-law of the Zaveri family.”

    “I am playing a pivotal role in this show,” said Rohini Hattangai. “As of now I do not want to reveal my character but yes there is lot of surprise in store for the audience. I had great fun working on the set especially with the producer and my cast and crew for the show. This role is extremely special for me because this also marks my debut on Gujarati fiction show.”  

    “Today I’m not here to talk about movies, but about a daily soap, and you’ll see me in this show,” said Firoz Irani. “Yes, a Gujarati daily soap with the title Moti Bani Nani Vahu. This is a family drama, and we can all agree that watching a show without a family storyline is boring. Every single character has been painstakingly crafted. It’s wonderful to see how the director, producer, and entire Colors Gujarati crew have put their hearts and souls into this show.”

  • Zee Ganga becomes only channel in the region to celebrate Chhath in primetime original fiction shows

    Zee Ganga becomes only channel in the region to celebrate Chhath in primetime original fiction shows

    Mumbai: When it comes to festive celebrations, no one does it better than Zee Ganga. Taking that legacy forward, the channel is all set to bring a unique Chhath themed lineup for its viewers.

    Considering the significance of Chhath and the elaborate celebrations not just around the core region of Uttar Pradesh and Bihar but nationally as well as internationally these days, the channel will create a landmark moment this year by being the only channel to celebrate Chhath in original primetime fiction shows with a unique theme — “Yeh Hath Vrat Hai,” “Yeh Chath Vrat Hai.” Each show will undertake a journey signifying and amplifying the tough resolve that is needed to observe the most auspicious festival Chhath.  

    This is further accentuated by enhancing the celebration of Chhath across “Shyam Tulsi,” “Kaniya Pradhan,” “Mitwa,” and “Bandhan Tute Na” with the region’s biggest female celebrity icons Rani Chatterjee, Akshara Singh, and Monalisa across primetime shows on 10 November, from 7 p.m to 9 p.m only on Zee Ganga.  

    Presenting viewers a triple treat, each of the three spectacular shows is bound together by a common theme. One that sees the central character overcome constant barriers as they look forward to celebrating Chhath. Despite having their backs to the wall, their Aviral spirit, encouraged by the above-mentioned special guests,  help them rise to the challenge culminating into a Maha Vrath Chhath celebrated amidst much gusto. With such engaging plotlines, power-packed performances and a never-say-die attitude brought out in full display, Zee Ganga brings an added sense of elation and pride to audiences on one of the biggest festivals in the region.

    The show “Shyam Tulsi” will have a special surprise for the audience as actor Rani Chatterjee makes a guest appearance. The episode will showcase how Chhathi Mayi helps Shyama through Rani Chatterjee, who is a close friend of Nikhil, and makes his family accept her. This track will be aired at 7 p.m. Adding to the festive fervour, audiences are in for a treat with the special Mahasangam episode between Mitwa and Kaniya Pradhan featuring one of regions biggest stars Akshara Singh, where she will help strengthen the bond between Amarendra and his mother, as well as Ritu and Mithlesh. The one-hour-long episode will be telecast from 7:30 p.m to 8:30 p.m. 

    Last but not the least, “Bandhan Tute Na” will celebrate the festival with popular Bhojpuri as well Hindi GEC celebrity Monalisa Antara Biswas. As Chanda wants to impress Madhav keeping Chhath Vrat but Neela Devi creates obstacles, viewers will get to know how Chhathi Mayi helps Chanda through Monalisa, this special episode is to be aired between 8:30 p.m to 9 p.m.

    “As one of the pioneers in Bhojpuri GEC category, we have always looked towards building on consumer insights and adapting accordingly. With Chhath being one of the most celebrated festivals in the region, we do understand how one, with their Aviral spirit, manages to complete the fast every single year,” stated chief channel officer- Bhojpuri Amarpreet Singh Saini. “Taking this thought forward, we pride ourselves in being the only channel to curate fictional shows themed around Chhath that audiences can relate to. Having roped in some of the biggest names in the region, we have left no stone unturned towards celebrating this feeling of pride and accomplishment amongst our viewers.”

    “The idea behind weaving festive themes into Zee Ganga’s prime time offerings is to elevate the viewing experience and make it more personal. Considering all these are eagerly-awaited family shows, and festivals are the time when people indulge in buying and new investments, leading brands across sectors also can reach out to viewers across age groups with deeper and more meaningful associations through these festive offerings,” he further said.

  • News18 Rajasthan launches special initiative ‘Khel Se Kholo Kismat’

    News18 Rajasthan launches special initiative ‘Khel Se Kholo Kismat’

    Mumbai: Rajasthan has produced some of the best athletes like Rajyavardhan Singh Rathore, Krishna Poonia, Apurvi Chandela, and Devendra Jhajharia who have represented India at global meets. However, the lack of proper sporting infrastructure and facilities has contributed to the lack
    of more sporting talents and sports in the state. Recently, the state sports ministry has announced many initiatives to overcome these challenges and transform the sports ecosystem. To give further momentum to the government’s initiative and to contribute to making Rajasthan a sporting
    powerhouse, News18 Rajasthan has launched a special campaign called ‘Khel Se Kholo Kismat.’

    The campaign will be launched on Monday at 2 p.m on News18 Rajasthan. The launch will be graced by the presence of minister for sports and youth affairs of Rajasthan Ashok Chandana; Olympian and Congress MLA Krishna Pooniya; Tokyo Paralympics gold medalist Avani Lekhra; Paralympics double gold medalist Devendra Jhajhariya; Asian Games medalist Raju Lal Chaudhary,  and Tokyo Paralympics gold medalist Krishna Nagar.

    News18 Rajasthan will identify four major regions in the state that have abundant talent but lack sporting facilities across different levels – schools, colleges, government facilities, or even traditional sports facilities like akhadas. The channel will do special shows and stories from these regions highlighting the issue as well as interviews with the concerned leaders and other important members of the administration.

  • Zee Biskope unveils Chhath Puja special programming lineup

    Zee Biskope unveils Chhath Puja special programming lineup

    Mumbai: Observed six days after Diwali, Chhath Puja, also known as Surya Shashthi, is an ancient Hindu Vedic festival and one of the most popular and celebrated festivals in Bihar, Jharkhand & Uttar Pradesh. This festival not just adds merriment but even fosters the values of family bonding. Rejoicing in the region’s biggest festival, Zee Biskope gifts viewers with a daylong entertainment saga on 10 November that spans from morning till night and not just on TV but even on-ground. 

    The channel will convene the Chhath celebrations with an hour-long break-free line-up of devotional Chhath songs from 6 a.m in the morning on 10 Nov. While the devotional music continues till 9 a.m, the mood slightly revs up towards being festive with Chhath special celebration songs.

    As the afternoon adorns, viewers will witness the world TV premiere of “Radhe” featuring superstar Ravi Kishan & youth star Arvind Akella Kallu. With the storyline projecting nature’s power through Radhe – the elephant along with a friendly snake, the film is thematically aligned to the nature-based festival of Chhath. The story is of two orphans, raised by the idea of honest, fearless life devoted to Mahadev. Just as devoted is the elephant (Radhe) to goodness and truth. In the happy and cherished life of Radhe, Om and Kallu come the mystery of Tamanna – in disguise as a flower seller. The story takes a turn when an idol of Lord Shiva gets stolen. Will Om & his companions find out the real thief? The story unveils how the honesty and truthfulness of Om will sort things with the guidance of Mahadev and the help of Radhe. The story will unfold this Chhath on Zee Biskope.

    Taking the ongoing festive mood a notch higher, the specially curated “Jai Chhati Maai” will mark an entertaining Chhath Puja for all the film aficionados out there. The event will be starred with the brilliant performances of the biggest superstars of the Bhojpuri industry and will take viewers on a rollercoaster of authentic Bhojpuri entertainment.

    Being a truly movie plus brand, Zee Biskope goes beyond the on-air platform to engage with the viewers on-ground at the biggest Chhath celebrations at College Ghat in Patna. To celebrate the festival of Chhath, the Vratin – the devotee observing the festival follow strict rituals for four days including fasting without water, cooking bhog, eating satwik food, arranging and offering the arghya to Sun God. All this is for the well-being of her family and especially children. 

    This Chhath, Zee Biskope brings “Vratin Ke Sahae Bani Chhati Maai” – an initiative to acknowledge the Vratin’s effort and pray for her well-being. She has been observing the vrat for her children & her family. It’s now time that we offer a prayer for her well-being. Zee Biskope invites viewers to join them in the noble initiative on 10 November at College Ghat from 4 p.m onwards. To pray for the Vratin, viewers will be facilitated to light a lantern in her name and release it offering a prayer for her. A giant LED screen will also witness a series of diyas (oil lamps) getting lit up on the screen with the name of the Vratins as their family members share prayers in their names.

    “Zee Biskope is built on the premise of curation, which extends to its esteemed partners as well. Being a hyperlocal & consumer-centric brand, Zee Biskope is committed to bringing the best of entertainment to the region’s biggest festival that will serve as a palette to cater customised solutions to brands to help them establish their value parameters sharply amongst their target audience,” stated chief cluster officer – East Samrat Ghosh.

    “At Zee Biskope, we have always paid heed to an enriching family viewing experience. Festivals like Chhath are meant to be enjoyed with family as it fosters love & bonding. This year as well, our offering is extending beyond just movies to ensure that we cater to the entertainment appetite in line with the mood of the festival making it more meaningful to our viewers,” said chief channel officer – Bhojpuri Amarpreet Singh Saini. “With a penchant to serve curated content, we are gifting a bonus World Television Premiere on Wednesday over and above our Sunday WTP slot making it relevant to the occasion and ensuring families get to spend an entertaining evening together on Chhath. Extending the festive celebration will be our on-ground event that takes a unique route to add value to our viewers lives.  Here’s wishing all our viewers a very Happy & Safe Chhath Puja.”

    The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.

  • Zee Ganga’s ‘Jai Chhathi Mai’ to screen festival stories with Manoj Tiwari, Dinesh Lal Yadav

    Zee Ganga’s ‘Jai Chhathi Mai’ to screen festival stories with Manoj Tiwari, Dinesh Lal Yadav

    Mumbai: Festivals always call for special celebrations and Zee Ganga knows how to make such times memorable for its viewers. Understanding the pulse of the audience, this number one GEC Bhojpuri channel is all set to add to the festivities, up the happiness and fun with their special programme titled “Jai Chhathi Mai – Yug Yugaantar ki Aviraal Chhath Leela.” 

    The two-hour-long non-stop entertainment will showcase beautiful stories of different time zones in the form of play on 10 November, between 5 p.m and 7 p.m. The biggest superstars of the Bhojpuri film industry, Manoj Tiwari and Dinesh Lal Yadav, will be frontlining these narratives along with other stars from the Bhojpuri region. 

    Along with this, viewers are definitely in for much more fun and frolic as their favourite Bhojpuri superstars will entertain them with their devotional singing and dancing performances. The show will be co-hosted by Manoj Tiwari, Dinesh Lal Yadav and Ritesh Pandey.

    Celebrating Chhath Puja fervor, the special show “Yug Yugaantar ki Aviraal Chhath Leela” will screen different stories— Satyug, Tretayug & Dwapaaryug — highlighting the times, as well as the essence and significance of it. While Satyug is the story Mata Parvati performing Chhath vrat for her son Kartik’ victory over demons, Tretayug narrates Siyaram Ka Chhath, the folklore of Mata Sita who performed this ritual, Dwaparyug’s tale is based on Draupadi’s Chhath Vrat to regain the lost kingdom of Pandava and finally culmination with dance performances and celebration. Apart from the big stars, many other popular singers and performers from the regions of Uttar Pradesh and Bihar such as Ritesh Pandey, Akshara Singh, Rani Chatterjee, Rinku Ghosh among others will also be a part of these acts.  

    Speaking on “Jai Chhathi Mai,” chief channel officer- Bhojpuri Amarpreet Singh Saini said, “Zee Ganga is launched with the brand premise of Har Pal Aviral and there is nothing more symbolic and celebratory about this unstoppable spirit of every Bhojpuriya than the biggest festival of the region – Chhath. This year’s Chhath event is an ode to this resolute spirit through ages through its unique theme of Yug Yugaantar Ki Aviral Chhath Leela. These narratives not only symbolise the rich cultural journeys that the region believes in deeply but also epitomises the pride around its most core and beloved festival which is unique and standalone. With a unique format of bringing narrative musical acts on Chhath for the first time, like every year we are confident that this insightful, celebratory and grandeur filled offering will once again find a deep connect with our viewers and will enjoy their unwavering attention.”

  • News18 Tamil Nadu announces first edition of Kartal Awards

    News18 Tamil Nadu announces first edition of Kartal Awards

    Mumbai: News18 Tamil Nadu has announced the first edition of its flagship initiative the ‘Katral Awards 2021’.

    Katral meaning ‘learning’ in Tamil, and is an Awards platform to recognise achievement and excellence in the field of education. The awards will also serve to further project Tamil Nadu as a premier educational destination. “We take the pride in honouring the educational institutions, educationalists and scholars for their excellence and achievement,” said the channel in a statement.

    According to the channel, the awards adhere to a transparent and robust selection procedure that includes the News18 Editorial Board drawing up a list of nominees, further leading to the final selection of winners by a Jury comprising a select group of distinguished experts.

    The award distinguishes itself by celebrating not only exemplary individuals and their achievements but also the ideas that have inspired the state and impacted our lives, it added further.

  • This Diwali, Shemaroo MarathiBana to telecast ‘Baahubali’ in Marathi

    This Diwali, Shemaroo MarathiBana to telecast ‘Baahubali’ in Marathi

    Mumbai: Marathi movie TV channel Shemaroo MarathiBana is all set to bring the Marathi version of the action epic franchise “Baahubali”  for its viewers this Diwali. This festive special release will be aired on 4 November.

    Noted Marathi film and theatre personalities including Dr Amol Kolhe, Pravin Tarde, Sonalee Kulkarni, Gashmeer Mahajani, Uday Sabnis, Sanskruti Balgude, and other artists have lent their voices to the eponymous characters. Even the songs of the movie have been re-created in Marathi by music director, Kaushal Inamdar. The songs have been translated to Marathi by writer and lyricist Vaibhav Joshi, Milind Joshi & Asmita Pandey.

    “We have constantly strived to add value to our consumers and partners by setting new benchmarks in the industry by bringing exciting content to our audiences,” stated Shemaroo Entertainment COO- broadcasting business Sandeep Gupta. “Taking the scale higher, we will be adding more thrilling content to the list which is going to be a delight for both our audiences and advertisers alike.”

    The “Baahubali” films blurred the line between Bollywood and regional cinema and the Marathi version of the films will be another leap in the film’s journey in the hearts of fans.

  • NTO 2.0: ETV publishes new RIO effective 1 December

    NTO 2.0: ETV publishes new RIO effective 1 December

    Mumbai: Eenadu TV (ETV) has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December onwards. 

    The tariffs for TV channels mentioned in the RIO adhere to the Telecom Regulatory Authority of India (Trai) new tariff order (NTO) 2.0.

    The channel operates 24 channels and is offering three bouquets to viewers. Its Telugu general entertainment channel ETV Telugu and ETV HD are priced greater than Rs 12. As per new tariff regime 2.0 order, Trai has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet.

    The implementation of the new tariff order 2.0 is on hold as broadcasters under the aegis of the Indian Broadcasting Foundation (IBF) have challenged the Trai order in the Supreme Court. The final hearing on the matter is scheduled for 30 November.

  • NTO 2.0: Sun TV Network publishes new RIO

    NTO 2.0: Sun TV Network publishes new RIO

    Mumbai: Sun TV Network has filed its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 6 December onwards. 

    The tariffs for TV channels mentioned in the RIO adhere to the Telecom Regulatory Authority of India (Trai) new tariff order (NTO) 2.0.

    The network operates 23 pay-TV standard definition channels, eight high definition pay channels, and two free to air channels. It is also offering 21 bouquets. Tamil general entertainment channel (GEC) Sun TV, Telugu GEC Gemini TV, and Kannada GEC Udaya TV tariffs are greater than Rs 12.

    As per the new tariff regime 2.0 order, Trai has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet.

    The implementation of the new tariff order 2.0 is on hold as broadcasters under the aegis of the Indian Broadcasting Foundation (IBF) have challenged the Trai order in the Supreme Court. The final hearing on the matter is scheduled for 30 November.

  • Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Mumbai: The most comprehensive Durga Puja coverage of recent times by Zee 24 Ghanta with the right blend of news, fresh content & integrations.

    Amidst the challenging times, Zee 24 Ghanta – the most trusted news channel of East, curated a special lineup for the Durga Puja celebrations urging viewers to celebrate responsibly, attracted the attention of millions along with associations with a bouquet of brands from all over the country. 

    Under the umbrella properties of Sharad Ananya and Mahapujo, Zee 24 Ghanta celebrated the epic festival with a lineup consisting of ten exclusive shows telecasting Puja-related content for over 45 days totalling over three thousand minutes of fresh content. Participating brands were – Tutopia, Top Tech TMT Bar, Sister Nivedita University, IIHM, Shikhar Pan Masala, Shyam Steel, Tata Pravesh, Rupa, SBI Gold Loan, Dear Lotteries, Sunrise Spices, Meghbala Broadband, Shalimar, Shri Hari, and Kinnova.

    This epic coverage saw various successful brand integrations. Spices from Sunrise Spices were displayed & used to cook the delicacies on the show “Pujor Ranna Banna.” In that show, celebrities cooked their favourite dishes while sharing their Puja experiences with the audiences. Gift hampers from Shalimar were also presented to various guests during the Puja coverage. Several well-known celebrities donned outfits provided by Rupa Softline during the show Pujor Fashion. A special show named Tutopia Talent hunt was curated by team Zee 24 Ghanta wherein participants were awarded by Meghbala Digital based on pre-set parameters. During the Mahalaya special show, a special painting was done by renowned artist Sri Atin Basak on a Tata Pravesh door.

    Moreover, special prizes were given out by Shyam Steel (district Pujas) & Tata Pravesh (one puja in the city, district & apartment) in association with Zee 24 Ghanta. 

    “Durga Puja is the biggest festival in the region & the kind of acceptance & response we have received from the viewers & other stakeholders is stupendous, the kind of content that our team has designed & executed has catered to all age groups apart from daily news content. The team has been successful in delivering Puja coverage from every nook & corner of the state,” said Zee 24 Ghanta CEO Shri Purushottam Vaishnava.

    “With the Durga Puja coverage Zee 24 Ghanta continues to solidify its foothold on the market apart from further intensifying the advertiser connect through various innovations & integrations,” stated Zee Media Corp Ltd CRO Manoj Jagyasi. “Several brands across the country, across categories, have trusted to partner us for the epic coverage, which shows the pull of brand Zee 24 Ghanta. Our team is raring to deliver more in the coming months while taking leaps to be the market leader.”