ITV

Category: Regional

  • TV9 Bangla announces special programming for Kolkata municipal elections ’21

    TV9 Bangla announces special programming for Kolkata municipal elections ’21

    Mumbai: As the slugfest in the Kolkata municipal election gears up to take center stage, TV9 Bangla has announced a fresh slate of programs under the title – “Puro Lorai 2021.”

    With shows like “TV9 Caravan,” “Amader Parate,” “Puro Bitarka,” “Mayor Porishad Jobab Dao,” “Mukhomukhi Mayor,” “Oligali Cholilam,” “Councilor Marksheet,” “Apnie Reporter,’ “Purobashini” lined up for all of December, Puro Lorai ensures 300-minutes of strategic programming based on unbiased and authentic information, said the channel in a statement.

    The season’s first show “TV9 Caravan” is an extension of “Manusher Pashe,” an exclusive campaign and brainchild of TV9 Bangla that travels through the city collecting public grievances on various matters. In order to throw light on the on-ground realities faced by people, the TV9 Covid-19 patrol van will be transformed into TV9 Vote Caravan tagged as ‘Kolkatar Kosto, Hoy Jak Sposhto’ for the Kolkata municipal elections. The van will travel through the city for 20 episodes of five minutes duration each.

    Acquiring views from Tollywood and television celebs, “Amader Parate -Taroka Chokhe” will air 10 episodes of 10 minutes each. “Puro Bitarka” is about on-ground discussions with party guests of different locations from Kolkata and Howrah.  

    “Mayor Porishad Jobab Din” is a talk show where six mayor-in-councils will justify their initiatives, and face questions from the public. It also features reactions from the oppositions and public views on the progress reports. “Mukhomukhi Mayor” is an exclusive interview session with the editor of TV9 Bangla.

    Towards the end of the session, time for evaluations on the key performance of councilors of various wards of Kolkata and Howrah will be presented in the show “Councilor Marksheet.” It is a filler where existing councilors will be asked questions in a buzzer round.

    The show “Apnie Reporter” is a comprehensive report based on civic issues of the different locality. It comprises 10 episodes of five minutes each.

    “Purobashini,” an exclusive women-centric program, is also part of the election slate. Stories on Kolkata Municipal Corporations and Howrah will be aired in the news segment called ‘Puro Kadcha.’ The highlights of ‘Amraa Oraa’ comprise of opinions based on the socio-economic status of a specific locality. “Oligoli Cholilam” will make the voices of common citizens heard by the policymakers. “Kathabarta” is a 60-minute, one-on-one interaction between the ex-mayors and politicians and the editor of the news channel.

    “Kolkatar Vote” will narrate historic tales of from Kolkata’s corporation election. Besides these, studio live on polling day, exit poll, opinion poll, and counting day are also in the pipeline, said the statement.

  • Zee Kannada to telecast new show ‘Puttakkana Makkalu’ on 13 Dec

    Zee Kannada to telecast new show ‘Puttakkana Makkalu’ on 13 Dec

    Mumbai: Zee Kannada has announced a new fiction show “Puttakkana Makkalu” that will premiere on 13 December and air every Monday to Friday at 7:30 p.m.

    Former minister and National Award-winning actress Umashree is all set to make a comeback to the small screen with this fiction show. She will be seen playing the lead role of the mother of three daughters – Puttakka.

    Along with Umashree, stars like Manju Bhashini, Ramesh Pandit, Karthik Mahesh, Hamsa Sarika Raj, Renuka, Guru Hegade, Sunanda Hospet and other budding actors like Sanjana, Akshara, Shilpa, Nisha, Dhanush as well as Santhosh and Gajendra of “Comedy Kiladigalu” fame are a part of the star cast.

    Aruru Jagadish of “Jothe Jotheyali” fame is directing this show, while JS Productions is producing it. The co-producers on board for the show are Pradeep Ajri and Pareekshit MS, while the story is being developed by the Zee Kannada team and the screenplay and dialogues by Satyaki. The title song of the serial is already a hit with lyrics written by Harshapriya and music by Poornachandra Tejaswi and sung by Panchama Jeeva.

    Based in Devipura in Mandya district, “Puttakkana Makkalu” follows the hardships of Puttakka. After her husband abandons her for not giving birth to a male child, her life starts revolving around her three daughters – Sahana, Sneha, and Suma.

  • News18 PHH to host ‘Rising Punjab 2021’ on 9 Dec

    News18 PHH to host ‘Rising Punjab 2021’ on 9 Dec

    Mumbai: News18 Punjab/Haryana/Himachal (PHH) will host its conclave ‘Rising Punjab 2021’ on 9 December from 10 a.m till 8.30 p.m. The event will be held at the JW Marriott hotel in Chandigarh.

    The day-long initiative has been curated to set the stage with the most pressing subject matters, expected to rule the agenda for Punjab, in the year 2022. The event will be attended by politicians, influencers, and celebrities where top voices of the State will express views, debate rationally and provide solutions that will lead to the betterment of the states.

    The agenda for ‘Rising Punjab 2021’ is defined around the upcoming assembly elections in the states, along with other socio-political and economic issues. Leaders from across parties including the Congress, AAP, BJP, PLC, SAD & SAD (Sanyunkt), are expected to participate. The panels will feature prominent names in Indian politics like CM Charnjit Singh Channi, Captain Amarinder Singh, Bikram Singh Majithia, Sukhdev Singh Dhindsa, and Bhagwant Mann amongst others.

    Other attendees at the conclave include union minister Som Prakash, deputy CM Sukhjinder Singh Randhawa, deputy CM OP Soni, minister Pargat Singh, Parminder Singh Dhindsa Raghav Chadha, Harjit Grewal, Surjit Kumar Jyani, Manjinder Singh Sirsa, Sidhu Moosewala, actor Sonu Sood, social activist Malvika Sood and many others.

  • Zee Tamil to launch two fiction shows starting 13 December

    Zee Tamil to launch two fiction shows starting 13 December

    Mumbai: Zee Tamil has announced the launch of two fiction shows “Peranbu” and “Dheivam Thandha Poovae” on 13 December. While “Peranbu” will air from Monday to Saturday starting at 2 p.m, “Dheivam Thandha Poovae” will air from 2.30 p.m.  

    The two shows bring compelling stories of female protagonists who are breaking stereotypes and will inspire their viewers to revisit their relationship with their daughters-in-law.

    “Peranbu” features veteran actor Shamitha Sreekumar, Vaishnavi Arulmozhi and Vijay Venkatesan in the lead. “Dheivam Thandha Poovae” cast includes Nimisha Chengappa, Amrudh Kalam and industry veteran Bombay Sridharan.

    “In an endeavor to keep up with changing times and ever-evolving relationships, Zee Tamil is launching a new and fresh take on relationships and how women can empower each other,” said Zeel executive vice president and South cluster head Siju Prabhakaran. “‘Peranbu’ has been conceptualized to highlight the positive aspect of the relationship between a mother-in-law and daughter-in-law whereas ‘Dheivam Thandha Poovae’ will focus on dealing with formidable challenges in life because of one’s bitter past.  As we launch these two shows today, we are hopeful that our viewers will continue to encourage us in bringing such path-breaking, progressive content year on year.”

  • Regional TV channels ride the growth wave, show surge in ad volume

    Regional TV channels ride the growth wave, show surge in ad volume

    Mumbai: The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels in South, Marathi, Punjabi and Bhojpuri, with a consistent growth in ad volume, not only over 2020 but also 2019 levels.

    In the South cluster, Tamil and Telugu language channels saw the sharpest growth YoY at 17 per cent and 33 per cent, respectively, in terms of ad volumes. According to Barc India, Star Maa became the most viewed Telugu general entertainment channel (GEC) in week 42 (16-22 October) (U+R, 2+, India) and continues to be in the top three channels of India in the last four out of six weeks. Tamil GEC Star Vijay was a leader in the weekday primetime slot in three out of four weeks of October and its shows ranked number one in top fiction and non-fiction programs.

    The Marathi language genre saw a 12 per cent increase YoY in ad volumes with Star Pravah recording the highest reach in the Marathi GEC market. In week 46, Star Pravah achieved its highest-ever TV ratings at 479 GRPs (U+R 2+) for Maharashtra/Goa. Nine out of ten shows among the top 10 programs for Marathi GEC are consistently from Star Pravah for weekdays (U+R, 2+) as per data.

    Star Maa aired the latest seasons of ‘Bigg Boss Telugu’ and ‘Super Singer’ in October, similarly, Star Vijay aired the latest seasons of ‘Bigg Boss Tami’, ‘Star Music’ and ‘Cook with Comali’ during the month. Star Pravah aired its talent show ‘Me Honar Superstar Jallosh Dancecha’ and announced ‘Me Honar Superstar Chote Ustaad’ which started from 4 December.

    Punjabi genre also recorded a 28 per cent growth in ad volumes YoY. PTC Network which operates seven channels in the Punjabi entertainment and news space including PTC Punjabi, PTC News, PTC Chakk De, PTC Punjabi Gold, PTC Simran and PTC Music and accounts for 70 per cent market share in the Punjab market led the ad volume growth in October, according to PTC Network managing director and president Rabindra Narayan.

    “The market sentiment was very good this year compared to the previous two years. In fact, many manufacturers and suppliers did not anticipate the demand during Diwali and faced supply shortages. Both local and new clients increased their advertising budgets, however, for us retail clients and local advertisers grew the pie,” said Narayan.

    PTC Network also invested in launching fresh unscripted content including the second season of talent show ‘Hunar Punjab Da’ and latest season of singing show ‘Voice of Punjab’ in October. The channel is planning to launch new fiction IPs in January next year.

    IN10 Media Network’s Bhojpuri movie channel Filamchi Bhojpuri also saw a nine per cent growth in terms of viewership during the months of September-October, a time when the focus is on major events like Diwali and Chhath Puja to showcase films and devotional content. “Regional channels have seen an upward trend in viewership in the past few years. And the festival season sees a keen interest from both viewers and advertisers,” said Filamchi Bhojpuri vice president – strategy Tarun Talreja.

    A range of advertisers visible on Bhojpuri channels include categories like FMCG, retail, lifestyle and e-commerce. “The advertising trends continue to be positive for the genre with a clear focus from brands looking at Bhojpuri speaking markets as a key reach builder spiralled by both increased consumption of Bhojpuri content and wider reach,” noted IN10 Media Network head of revenue Kavita Sagar.

    The channel showcased a new world TV premiere every week of the festive month and during Chhath Puja aired devotional songs as well as movies highlighting the festival. On 14 November, Filamchi Bhojpuri streamed the film ‘Dulhan Wahi Jo Piya Man Bhaye’ on its YouTube channel which has garnered over 34 million views as of 30 November. Within 15 days of the film release, its YouTube channel grew by 3.2 lakh subscribers, said the channel.

  • ManoramaOnline unveils its Christmas 2021 campaign

    ManoramaOnline unveils its Christmas 2021 campaign

    Mumbai: Since 2018, Kerala has been violently tossed around by a spate of disasters, from cyclones and floods to the pandemic. But each time, Kerala has bounced back with renewed vigour. Festive seasons like Onam, Christmas, or Vishu have not been celebrated offline as they used to be, thanks to the pandemic restrictions. But these celebrations, without losing a drop of their verve, have migrated to digital/social platforms.

    Possibly why marketers across the country eagerly look at Kerala as a harbinger of the next opportunity. So in Kerala, as the Covid-19 wave shows signs of receding, the people have been storing up their hopes for the upcoming season.

    If the marketing campaigns in Kerala since the lockdown had one common intent it was to communicate the optimism of the Malayali. The way we faced challenges, the way we stayed positive, the way we held on to hope and remained spirited. Together, they painted a sparkling arc of positivity.

    This Christmas season is a part of the positivity. Not the whole news itself.

    Malls, theatres, restaurants, and schools have reopened, optimism is now becoming real. In reality, after 2020 April we have never felt this new.
    And we feel this is a unique opportunity to say just that. Christmas undoubtedly will add more lights and joy to the festival of renewal that has already begun.

    The conceptualisation, strategy, and execution of this campaign are credited to The Local Network.

  • News18 Madhya Pradesh/Chhattisgarh launches ‘Park Ki Peeda’ campaign

    News18 Madhya Pradesh/Chhattisgarh launches ‘Park Ki Peeda’ campaign

    Mumbai: Public parks are a key element in any urban landscape today and with changing lifestyles and increasing construction the importance of public parks has increased manifold. These are areas that create a sense of community besides being the green lungs for the local area.
    Given the importance of these green spaces, News18 Madhya Pradesh/Chhattisgarh has launched a special campaign called ‘Park Ki Peeda’ to put the spotlight on the upkeep of public parks in the two states.

    Often times it is seen that these spaces are not adequately cared for and look visibly unkempt with garbage lying around apart from being frequented by nefarious elements, strays etc. The objective behind the campaign is to highlight the importance of public parks and partner with the concerned authorities to ensure proper upkeep and care of the same.

    The campaign has multiple elements to highlight key aspects of the issue – stories and packages with comments of people about why they feel these parks are important. Special shows and discussions with local authorities, as well as top leaders, are being done to encourage requisite action.

    News18 Madhya Pradesh/Chhattisgarh has been at the forefront of raising and addressing issues that directly concern the people of the two states – this campaign is another step in this direction.

  • Zee 24 Taas to host ‘Udaan – Dare to Dream’

    Zee 24 Taas to host ‘Udaan – Dare to Dream’

    Mumbai: Zee 24 Taas is set to host ‘Udaan – Dare to Dream’ event that aims to shine a light on emerging businesses that are achieving excellence through innovation. The event will celebrate and acknowledge the inspiring stories of achievers, champions, and entrepreneurs who have exemplified leadership, innovation, and perseverance by disruption.

    In the last one and a half years, the pandemic has completely shaken the whole world, but some people gathered the strength in those bleak times and kept pushing to attain perfection in their respective fields. The event will host a panel of industrialists and entrepreneurs who will speak about the complications faced during covid and after covid, and how they have kept up their businesses and helped the employees in that difficult phase.

    The event will be attended by the member of Rajya Sabha Sharad Pawar; union minister of micro, small and medium enterprises Narayan Rane; union minister of State for finance Bhagwat Kishanrao Karad, and PWD minister Ashok Chavan among others.

    “Zee Hindustan launched the Udaan – Dare to Dream series earlier this year from the Nation’s Capital City – Delhi. We Come to Mumbai in the next leg of this series where Zee 24 Taas shall be proud to celebrate the people who gave wings to the economy and have inspired everyone with their fighting spirit in such difficult times,” stated Zee Media Corp Ltd CRO Manoj Jagyasi. “By hosting the Udaan – Dare to Dream event we salute and thank them for their wonderful contribution. We shall continue to honour Individuals and Businesses in our line-up of Udaan – Dare to Dream events in Udaipur on 28 November and in Ahmedabad on 30 November.”

  • iTV Network launches NewsX Kannada news portal

    iTV Network launches NewsX Kannada news portal

    Mumbai: One of India’s largest news networks iTV Network on Thursday launched newskannada.com in Bengaluru in the presence of Karnataka chief minister Shri Basavaraj Bommai.

    After clicking open the web portal, the CM wished all the ITV subscribers and stated, “It is heartwarming to see one of the most reliable media houses in the country starting a news portal in Kannada. I am sure NewsX Kannada will give its readers a wide variety of news across different genres. These days people see and hear news more on mobile phones. The future is digital and NewsX has already embarked on this journey. I wish NewsX and its subscribers all the best.”

    The web portal will cater to Kannada news readers across the world with the latest updates and breaking news across segments like politics, crime, cities, cinema, sports, lifestyle, health, national and international news.

    Speaking on the momentous occasion of launching the website, iTV Network founder Kartikeya Sharma said, “The idea of starting a Kannada news portal stems from the fact that there is a dearth of reliable news portals. The fact that we have one of the largest news networks with reporters in the nook and cranny of the country prompted us to explore diversified platforms to cater to the news. While we have been established as one of the leading TV news outlets, the Kannada news portal is our latest venture on the digital platform. It’s just the beginning of a series of such initiatives we have planned across South India to cater to news markets in Tamil Nadu, Andhra Pradesh, Telangana, and Kerala.”

  • Colors Bangla announces ‘Jai Jagannath’ and ‘Basanta Bilash Messbari’

    Colors Bangla announces ‘Jai Jagannath’ and ‘Basanta Bilash Messbari’

    Mumbai: Colors Bangla has announced two shows “Jai Jagannath” and “Basanta Bilash Messbari,” that will premiere on 22 November. While “Jai Jagannath” will air at 8:30 p.m every day, “Basanta Bilash Messbari” will air at 9 p.m from Monday to Friday.

    The show launch will be supported by mega outreach activities in seven districts in Bengal including Midnapur, Bardhaman, Nadia, North 24 Parganas, South 24 Parganas and others, said the channel in a statement.

    “Colors Bangla takes pride in showcasing a variety of content that appeals to the masses. Since the re-launch of our original programming, we are closely monitoring the response of viewers to our content and are trying to satiate their requests with unique programming propositions,” said Colors Bangla business head Sagnik Ghosh.

    He added, “With Jai Jagannath we are focusing on the unheard tales of Lord Jagannath who is worshipped in almost every home in Bengal. On the other hand, Basanta Bilash Messbari builds on nostalgia and serves the story of a messbari where the seemingly different members, though divided by blood, are united by emotions. Basanta Bilash Messbari is a Sitcom and will have a completely different appeal to our audiences. We hope that the audience will enjoy the show as much as we did while making it. With Basanta Bilash Messbari we are also getting popular actors Kanchan and Kamalika back on screen after a long time.”

    Produced by Surinder Films, “Jay Jagannath” will explore the untold stories of Lord Jagannath. Ratha Yatra is celebrated in West Bengal, where Lord Jagannath is worshipped extensively in Bengal homes and temples. The show will focus on the strong connect identifying Jagannath with Krishna, thus re-establishing the original identity of Lord Jagannath as supreme personality of Lord Shri Krishna.

    “Basanto Bilash Messbari” is a lighthearted romantic comedy-drama that focuses on the fact that family is not necessarily bonded by blood but love and emotion. Produced by SVF, popular actors Kanchan Mullick and Kamalika Banerjee play a pivotal role in the show.