ITV

Category: Regional

  • Zee Biskope to premiere ‘Balam Ji Love You’ on this Valentine’s Day

    Zee Biskope to premiere ‘Balam Ji Love You’ on this Valentine’s Day

    Mumbai: Love is the purest of emotions that enchants the human souls. Celebrated on 14 February, Valentine’s Day has become a significant cultural affair, marking the day of romance not only in India but across the world. It’s widely celebrated in the Bhojpuri region too, especially among the youth. Providing an avenue to Bhojpuri lovers to explore the power of their love, their favourite film channel Zee Biskope is set to take viewer engagement many folds up with ‘Love Dangal’ – a content marketing initiative that makes viewers experience the premise of its Valentine’s Day special world TV premiere – “Balam Ji Love You.”

    Launching on 7 February with the commencement of Valentine’s week, romance icon Khesari Lal Yadav and Kajal Raghwani starrer “Balam Ji Love You” is all set to make Valentine’s Day extra special. Just like Khesari fights the negative lead Tribhuwan in a Kushti Dangal to win over his lady love Kajal, viewers can fight a Kushti match as their ‘Love Dangal’ to win the opportunity to meet their favourite heroine.

    To participate in the contest, viewers need to follow four simple steps:

    1. Visit Love Dangal’s microsite www.lovedangal.com

    2. Just like Khesari, play all the 3 levels of the engaging ‘Love Dangal’ Kushti game with the CPU character till the energy meter lasts, to arrive at the final score

    3. To increase score, users can refill the energy meter by watching the promo of ‘Balam Ji Love You’

    4. Submit the final score& share it on social profiles inviting friends to participate

    The scale of gratification is truly rewarding as the top five scorers get a chance to meet their favourite Bhojpuri heroine on a one-on-one online meet and greet session on 20 February. The next 10 best scorers will also receive a special edition gift hamper from Zee Biskope, said the statement. The winners will be announced during the premiere of “Balam Ji Love You” on 14 February between 6–9 p.m. 

    “Riding on the pedestal of consumer-centricity, Zee Biskope has always catered novelty to Bhojiwood. Adding a content marketing drive like Love Dangal to our VDay premiere broadens horizons and offers viewers a holistic movie experience even beyond the TV screens,” Zee Entertainment Enterprises Ltd chief cluster officer (East) Samrat Ghosh. “Such topical & thematic consumer initiatives build deeper engagement and purposeful association for brands. This premise of curation extends to our esteemed partners as well who can leverage value from such innovation-driven initiatives.”

    “Zee Biskope has been focused on exploring viewers’ movie affinity beyond mere viewership and facilitating up-close involvement and ‘apnapan’ of the consumers with the brand offerings. Our audience are high energy and innovation seeking audience,” said Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Content innovation catches their attention and Zee Biskope has been at the forefront of it. After the grand success of last year’s VDay initiative Labhlitis Messiah, this year will see the tech integration go way notches higher, creating a fun yet thrilling experience. Zee Biskope remains true to its commitment on extending category first entertainment offerings that would be fresh, consumer-focused and a differentiator.”

    Touted as the go-to destination for every Bhojpuri film lover, the channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), Den Bihar (channel no 840), Den Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.

  • TV9 Bangla announces mega Telethon to celebrate Bangaliana on 6 Feb

    TV9 Bangla announces mega Telethon to celebrate Bangaliana on 6 Feb

    Mumbai: TV9 Bangla is set to hold its landmark programme “Bangaliana Telethon” to celebrate the channel’s first anniversary. The programme will be aired LIVE on 6 February (Sunday) 2pm onwards.

    The telethon will celebrate the achievements of Bengalis across the globe as well as conduct candid discussions on their glorious past and present. There will be a freewheeling discussion in which eminent, and accomplished Bengalis in various fields such as literature, culture, music, films, theatre, politics, business, industry, and women empowerment will participate.

    Hosted by the TV9 Network’s CEO Barun Das, this telethon will be co-hosted by celebrities such as filmmaker Gautam Ghosh and actors Arpita Chatterjee, Anirban Bhattacharya and Ritabhari Chakraborty.

    The discussion will begin with broad- spectrum sessions divided into 11 segments on the significance of the past of the Bengalis, where they stand now and what is the way forward. The Bengal Renaissance, the period of awakening and arguably the golden period of achievements of Bengalis, would be a reference point of the discussions and how the race surged ahead to lead the nation in virtually all aspects of public life and creativity, the channel said in a a statement.

    TV9 Network CEO Barun Das said, “TV9 Bangla would mobilise and sensitise about 10 crore Bengalis in the quest for their glory. To deliberate on the present and think of a roadmap for the future. We intend to set up an advisory board consisting of eminent personalities who are the legends in their respective fields. The exclusive board would enrich the endeavor and guide us through this journey for our mission seeking rejuvenation of Bangaliana.”

    Some of the deliberations will focus on whether the lack of entrepreneurial spirit of Bengalis or their quest for a safe and secure life as an employee doing a job poses an impediment to their entrepreneurship, the relevance of Bengalis in national political arena, the rather small market for Bengali films and books, the lack of “professionalism” of Bengali theatre, the position of women empowerment among Bengalis, the state of the state of the music industry in Bengal.

  • Colors Tamil to telecast ‘Anbulla Ghilli’ on 6 February

    Colors Tamil to telecast ‘Anbulla Ghilli’ on 6 February

    Mumbai: Colors Tamil will air the movie “Anbulla Ghilli” on 6 February at 7 p.m.

    Directed by Srinath Ramalingam, the film features a stellar cast including Dushara Vijayan, Chandni Tamilarasan, Mime Gopi, Mayilsamy, Poo Ramu, Illavarasan and debutante Maithreya Rajeshsekar. Actor-comedian Soori has voiced the character Anbulla Ghilli who is played by Amigo the dog.

    Set in the picturesque backdrop of Kodaikanal, the film traces the life of Ramu and Ghilli who grow up together and are true partners in crime.

    “At Colors Tamil, we strive to provide high-quality content to our viewers,” said Colors Tamil business head Rajaraman S. “To make our fare more exciting for the masses, we have decided to make movies a staple of our programming. Viewers have already had the opportunity of enjoying refreshing content with newly released movies as part of our movie of the month offerings in the comfort of their homes. ‘Anbulla Ghilli’ is an extension of this endeavour, with a direct satellite premiere exclusively on Colors Tamil.”

    “Movie and television are two great mediums to reach audiences, entertain and enthrall them,” said actor-comedian Soori. “I’m happy that my unique attempt to lend my voice for a pet’s role in this movie will reach a larger family audience through Colors Tamil. This was a rather challenging but fun project to work on and I am confident that the audience will truly enjoy my character in the movie.”

    “Despite having a few films under my hood, ‘Anbulla Ghilli’ will remain close to my heart because of its distinctive concept,” said director Srinath Ramalingam. “I am overwhelmed and delighted while the film is getting a direct satellite premiere, especially in a popular channel like Colors Tamil. I am certain that the film will make the audiences feel warm with a myriad of emotions.”

  • ‘Memsaab No 1’ season 10 put Zee Ganga in pole position

    ‘Memsaab No 1’ season 10 put Zee Ganga in pole position

    Mumbai: Zee Ganga, the Bhojpuri GEC of Bihar, Jharkhand and Purvanchal region has added a new milestone to its journey. Within just a week of its launch, the latest season of its marquee talent-based non-scripted reality show “Memsaab No 1” has catapulted the channel into pole position in the primetime slot. 

    In the third week of 2022, the channel witnessed significant growth in viewership during the 6-7 p.m time-band. In its opening week of the show itself, the growth recorded in the time-band is 73 per cent over the last eight weeks (Source: Barc, BJ 2+, U+R Wk 47’21-Wk 03’22). In terms of the overall reach, the channel has also witnessed 36 per cent growth in its reach in the third week as compared to the last eight weeks (Source: Barc, BJ 2+, U+R Wk 47’21-Wk 03’22).

    Filled with high-octane drama, the show, in the span of a few weeks has enthralled audiences by going beyond old formats to present Bhojpuri entertainment’s very-first non-scripted reality show. Doing away with the song and dance seen in earlier seasons, “Memsaab No 1” season 10 shows a side of contestants in the midst of an epic battlefield that sees group equations and power dynamics change at every instant. Watching them tested over three stages – individual skills, family environment and social responsibility, in the exciting challenge to emerge as the ‘Sarv Gunn Sampann Babuni,’ has gripped the viewer’s attention that is well reflected in the viewership numbers. Furthermore, the show with its glamour quotient in the form of its eminent judges Pakkhi Hegde, Rinku Ghosh and its charming host Chintu Pandey and a star-studded line-up of celebrity like Kajal Raghwani, Rani Chhaterjee, Nissar Khan have made sure no one misses the telecast of the show every Monday-Friday at 6 p.m.

    The show is spread across 13 weeks, with each week bringing out competitive, intellectual and compassionate facets to the contestants. The show has been receiving tremendous responses since its first season. Given its high entertainment quotient, it generates high viewership and interest from both male and female viewers of the region.

    “It has been our constant endeavor to provide unique and engaging content to our viewers through shows with innovative concepts,” said Zeel chief cluster officer – East Samrat Ghosh. ”  ‘Memsaab No 1’ has been a hit among the audience. We renew it this year with another season that has a whole lot of surprises to further elevate the engagement and entertainment quotient. We witnessed great results in just the first week of its launch and we look forward to yet another remarkable season of a legacy show that will see audiences continue to shower their love and appreciation to us.”

    “’Memsaab No1′ is a marquee property for us,” stated Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Given how we have had the love of our audience over nine seasons now, we felt it was time to reinvent. And that’s how the new format has been conceptualised and we’re able to invent Bhojpuri’s first non-scripted reality show. The opening thumping response is testament and evidence of the idea has resonated with the audiences and consumers.”

  • Malayalam channel MediaOne goes off air as MIB revokes permission

    Malayalam channel MediaOne goes off air as MIB revokes permission

    Mumbai: The ministry of information and broadcasting (MIB) on Monday revoked the permission granted to Madhyamam Broadcasting Ltd to uplink and downlink the Malayalam news channel MediaOne citing security concerns.

    The MIB granted permission to the MediaOne channel to be aired on 30 September 2011 which was valid up till 29 September 2021. According to the ministry order, clause 9.2 of the uplinking guidelines stipulates that security clearance of a company and its directors is a prerequisite condition for grant of permission for TV channels which is up for renewal every ten years.

    Madhyamam Broadcasting Ltd which had applied for renewal of permission on 3 May 2021 was denied security clearance by the ministry of home affairs. In response to a show-cause notice sent by MIB, the company mentioned that they are “unaware of the grounds for denial of security clearance.”

    On its social media handles, MediaOne has put out a statement attributed to its editor Pramod Raman. It reads, “MediaOne telecast has once again been disallowed by the ministry of information and broadcasting, government of India, citing security reasons. The government has not been forthcoming with the details.”

    It added “MediaOne is taking urgent legal steps for the restoration of the channel and hope to get back to the viewers as soon as we can. For the time being, we are suspending our telecast confident that justice will prevail.”

    According to media reports, the company has moved to the Kerala high court to secure a stay order. This is the second time that the channel has been barred from airing. In March 2020, Asianet News and MediaOne TV had been barred for 48 hours by MIB citing security concerns.

  • Winners of Indian Telly Awards – Bangla 2021 announced

    Winners of Indian Telly Awards – Bangla 2021 announced

    Mumbai: Started in the year 2000, the Indian Telly Awards, often referred to as the Tellys are presented every year by Indiantelevision.com to recognise the exceptional talent from the Indian Television industry.

    The mega ceremony held in Mumbai is attended by thousands of TV actors, producers, writers and directors to celebrate the best performances both on-screen and behind-the-scenes of television in India every year. Considering the evolving situation of the pandemic, the winners of 2021 were announced virtually during an event on 28 January 2022

    This year, the Indian Telly Awards honoured the regional language television industry, beginning with the City of Joy- West Bengal. Watch the virtual ceremony here.

    Here are the winners:

  • Colors Bangla’s ‘Sona Roder Gaan’ premieres on 24 January

    Colors Bangla’s ‘Sona Roder Gaan’ premieres on 24 January

    Mumbai: Colors Bangla’s new prime-time offering “Sona Roder Gaan” is all set to premiere on January 24. Produced by Organinc Studios, the show will air every day at 8 p.m.

    The show is based on the life of Anondi (played by Payel Dey) who, taking on the burden of familial responsibilities, overcomes all adversities with courage and honesty. The cast also includes veteran theatre artists Sohini Sengupta, Bhaskar Banerjee, and Soham Maitra.

    “We want to provide inspiring stories with wholesome entertainment to our viewers,” said Colors Bangla business head Sagnik Ghosh. “We have always put forward stories of strong women characters and even here we come across Anondi who becomes the sole breadwinner following the untimely demise of her father. The show has a stellar star cast including veteran theatre artist Sohini Sengupta, Bhaskar Banerjee, Soham Maitra et al. The audience will be able to relate to Anondi’s story, her happiness and sorrows.” 

    Colors Bangla is promoting the show across print, television, and digital platforms. For print, the channel will be targeting key publications on the launch day. All social media platforms will be leveraged on the digital front. 

  • Colors Gujarati’s ‘Sorath Ni Mrs Singham’ premieres on 21 Jan

    Colors Gujarati’s ‘Sorath Ni Mrs Singham’ premieres on 21 Jan

    Mumbai: Colors Gujarati has announced the launch of its new show titled “Sorath Ni Mrs Singham.” Premiering on 21 January, the show will air every Monday to Saturday at 9 p.m.

    “Sorath Ni Mrs Singham” is the story of Harshvardhan Rathod – a progressive IPS officer, who supports women’s rights and fights social taboos against them, and a bubbly girl Kesar Jadeja. Based in the culturally rich region of Sorath, Harshvardhan is compelled to marry the underage Kesar. The story depicts Kesar’s journey to becoming an IPS officer in order to earn her husband’s love and to restore the honour that was lost due to their illegal marriage.

    “We at Colors Gujarati constantly endeavor to provide innovative and relatable content with an impactful lineup of fiction shows,” said Colors Gujarati business head Vipul Nagar. “Through our upcoming show ‘Sorath Ni Mrs Singham’ we are excited to bring a first on Gujarati television. With its engaging narrative and powerful storyline, it will be a compelling watch for our viewers.”

    “An adaptation of our Colors Marathi show, ‘Sorath Ni Mrs Singham’ is a beautiful take on how a determined wife sets out to right her wrongs. The show brings together exceptionally strong characters, outstanding chemistry and an extremely interesting storyline,” added Colors Gujarati programming head Darshil Bhatt.

  • News18 Rajasthan & MP/CG launch ‘Vaccine Kavach Ko Na Nahi’ campaign

    News18 Rajasthan & MP/CG launch ‘Vaccine Kavach Ko Na Nahi’ campaign

    Mumbai: News18 Rajasthan and News18 Madhya Pradesh/Chhattisgarh on Monday launched a special campaign called ‘Vaccine Kavach Ko Na Nahi’ to urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance.

    As India enters the third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. The increase in cases in the last few days and the spread of the new variant ‘Omicron’ is a sign that the country’s vaccination drive needs further reinforcement. Booster shots to health and frontline workers including those above 60 years of age have already begun, Meanwhile, vaccinations for children between 15 to 18 years are also on. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 Rajasthan & News18 MP/CG have launched a special campaign ‘Vaccine Kavach Ko Na Nahi.’

    Through the campaign, the channels urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. The channels through its special episodes will highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period of respective states. There will be stories around bursting myths that are still prevailing in rural areas of states. 

    The campaign will also help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.

  • Zee Ganga announces star-studded lineup for ‘Memsaab No 1’

    Zee Ganga announces star-studded lineup for ‘Memsaab No 1’

    Mumbai: Soon after the announcement of season 10 for its non-scripted reality show – “Memsaab No 1,” Zee Ganga has unveiled the names of the show’s esteemed judges. The channel has roped in superstar Pakkhi Hegde and celebrated cine-drama queen Rinku Ghosh as the judges for the season who will guide contestants in every step over 13 weeks while sharing their experiences with them. 

    The channel will also introduce Chamki Bhauji who will enter the villa on various occasions and give a pep talk to the contestants, test their patience and challenge them at every step for 13 weeks and help them hone their skills in their bid to take home the most-coveted title of being of Sarv Gunn Sampann Babuni. Hosted by none other than the audience’s favorite, Chintu Pandey, the show is all set to premiere on Zee Ganga from January 17 every Monday-Friday at 6 p.m.

    “Memsaab No 1” will host 16 talented female contestants who will share their abode for 13 weeks at Ganga Villa. The contestants will be judged through several tasks and how they conduct themselves in different situations over 13 weeks. The contestants will be judged by the jury members Pakkhi Hegde and Rinku Ghosh, who in addition to delivering blockbuster hits in Bhojpuri, have also performed in Bollywood films. It will be interesting to see these renowned names from the world of Bhojpuri entertainment judge the behind-the-scenes power dynamics and relationships between contestants at every step, in the villa, as they compete to become the Sarv Gunn Sampann Babuni.

    With exciting tasks and competitions, the show also promises to host a special competition Thumka Lagaoo, where contestants will bring some fun with their dance performances. Scheduled for every Thursday, the special segment will welcome celebrity guests from the Bhojpuri fraternity, who will accompany judges to encourage the contestants. These include the ravishing actress Rani Chatterjee, the charming Nissar Khan and the beautiful Kajal Raghwani amongst the celebrity guests who will be a part of this show and join the team of “Memsaab No 1” in special episodes.

    “Having entertained audiences over nine seasons, the onus lies on us to add more fun and challenging tasks for the contestants to make the show a fascinating one for the viewer,” said Zeel chief channel officer – Bhojpuri cluster  Amarpreet Singh Saini. “While the show remains the same, the format has been renewed with non-scripted reality as an integral part of this season to make the competition an experience worth being a part of. Add to that, having popular names as our judges and celebrity guests further adds to the glitz and glamour that the show brings with it. We welcome them on board and look forward to setting a new benchmark with season 10 of this reality show.”