Category: TV Channels

  • iTV  Nework ropes in Deepak Saxena as   general manager – sales

    iTV Nework ropes in Deepak Saxena as general manager – sales

    MUMBAI: The  Kartikeya Sharma founded iTV Network, has appointed  Deepak Saxena as general manager – sales, effective January 2025. With a distinguished career spanning over two decades, Saxena is set to play a pivotal role in steering the company’s sales strategy during a time of significant growth and expansion.

    Saxena joins iTV Network from Rachna Television., where he held the position of deputy general manager of sales for NTV, a Telugu news channel. In this role, he demonstrated exceptional leadership and strategic skill, managing a talented sales team and developing effective sales initiatives that enhanced the channel’s market presence.

    Before his tenure at NTV, Saxena was the head of sales and marketing (North) at Sakshi TV, a leading Telugu news channel. He played an instrumental role in the launch and establishment of the channel in northern India, overseeing the sales operations in Delhi and Kolkata regions. His vision and execution contributed to Sakshi TV becoming a recognized name in the competitive landscape of regional news broadcasting.

    Earlier in his career, Saxena held key positions at ETV Network, where he served as group head for Hindi regional channels based in New Delhi. His strategic approach led to significant airtime sales within a cluttered market, allowing Hindi regional channels to carve out a niche for themselves. His career began at Amar Ujala group, where he advanced from space sales in print media to becoming an Advertising Officer.
    .
    Saxena’s academic background includes a bachelor’s degree in economics from Aligarh Muslim University and a post graduate diploma in marketing Management from Lal Bahadur Shastri Institute of Management and Development Studies, where he graduated with first-class honors. This combination of practical experience and academic excellence has equipped him with a solid foundation in both business strategy and marketing prowess.

  • Red FM’s floating studio sets sail at Maha Kumbh 2025

    Red FM’s floating studio sets sail at Maha Kumbh 2025

    MUMBAI: A cosmic calendar turns its mythical pages, and you’re alive to witness the celestial phenomenon of the Maha Kumbh 2025—a spectacle so rare it happens once every 144 years. It’s not just a gathering; it’s humanity flowing like rivers merging at the Sangam, a spiritual concert headlined by divinity itself.

    But wait—your boss just denied your leave. Ouch. Forget setting foot on the holy sands; you’re stuck in your cubicle, drowning in deadlines while your soul craves the chants of sages and the aroma of faith.

    Well, what if your morning radio show could teleport you to the mystical banks of the Sangam?

    Red FM, India’s beloved radio network, is doing just that! This Maha Kumbh 2025, Red FM takes its audience on a 39-day cultural journey with The Voice of Kumbh, blending soulful music, spiritual insights, and captivating podcasts into an unforgettable experience.

    Red FM isn’t just playing your favourite hits; it’s turning your commute into a spiritual voyage. The highlight? A floating studio broadcasting live from the confluence of the Ganga, Yamuna, and the mystical Saraswati rivers. Think soulful performances by young prodigy Gungun Jaiswal, poetry by Shivam Bhagwati, and classical strains from Rishi Mishra of the Banaras Gharana, all against the serene backdrop of the Sangam.

    Who wouldn’t want to start their day with this blend of tradition and tranquillity? Oh, and you can actually join the “Boat to Sangam” experience by winning daily contests hosted by Red FM. Tempting, right?

    For those who live for stories, Parikrama Prayagraj Ki dives into the fascinating history of Prayagraj’s six iconic temples. Whether it’s the Nagvasuki Temple or the serene Bharadwaj Ashram, Red FM’s Morning RJ will walk (and talk) you through the ancient tales and spiritual significance of these timeless sites.

    And if podcasts are your jam, Red FM has you covered with Katha Kumbh Ki. Featuring astrologer and spiritual mentor Anita Doval, this series delves into the myths and history of the Kumbh Mela. Want to know why millions gather for the ‘Shahi Snaan’ or the origins of this age-old tradition? Tune in and let Doval unravel these mysteries in her soothing voice.

    Keeping things practical, Red FM will share daily updates on the ‘Shahi Snaan’ schedules and essential information from the government. No more fumbling through WhatsApp forwards—this is your one-stop guide to navigating the Kumbh chaos.

    Ganesh to Ganga, Red FM has it all covered!

    Turn up the radio, tune into spirituality, and let Red FM sail you through the Maha Kumbh 2025. Because where else can you find the Sangam spirit on your morning drive?

  • ICC releases  invitation to tender for pathway events from 2025-2027

    ICC releases invitation to tender for pathway events from 2025-2027

    MUMBAI: The International Cricket Council (ICC) has  released its invitation to tender (ITT) for various rights for ICC Pathway Events from 2025 up until the end of 2027.

    Following the successful conclusion of the production and distribution of ICC Pathway Events from 2021-2024, the ICC is now starting the process for the next cycle.

    The one combined package consists of 56 Pathway events comprising of 1246 matches across Women’s Cricket World Cup 2025, Men’s and Women’s T20 World Cups 2026 and 2028 and Men’s Cricket World Cup 2027.

    The bundled rights include broadcast rights, event sponsorship rights, data rights and the successful bidder will also have the obligation to produce all matches. The successful bidder will have exclusivity to show the events live in India while the matches will be beamed live on the ICC’s OTT platform, ICC.tv in the rest of the world.

    ICC chief commercial officer Anurag Dahiya said: “This is an incredibly exciting time for ICC Pathway Events. They play an important role in the development of cricket across our Emerging Members and provide context to ICC global flagship events. With the competitive and exciting cricket showcased in these events, the next three years present a fantastic opportunity to engage and strengthen relationships with fans across markets globally.”

    The ITT was  released today, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents.

  • South Africa’s Betway SA20 Season 3  cricket league sets new viewing and attendance records

    South Africa’s Betway SA20 Season 3 cricket league sets new viewing and attendance records

    MUMBAI: It’s in crackling, explosive form. Betway SA20 has kicked off its third season with a record-breaking opening match viewership, surpassing previous records and solidifying its position as a major force in South African cricket.

    The opening match between Sunrisers Eastern Cape and MI Cape Town drew a record 382,778 live unique viewers on SuperSport, a 129 per cent  increase from Season 2. This makes it the second-highest recorded live opening viewership number on SuperSport this summer, behind the T20 series between the Proteas and India.

    Additionally, the opening week saw record attendance numbers, with four sold-out matches and an 79 per cent attendance rate across six matches. The fans have enthusiastically embraced the cricket and entertainment experience, setting the stage for a successful tournament.

    League commissioner Graeme Smith attributed the success to the collective efforts of the franchises, SuperSport, and the fans, saying, “We’ve worked hard to establish the league as a property that appeals to viewers at home and those who come to the stadium. These numbers give us the confidence that we’re on the right track to building on a strong foundation. The league has come to be recognised as amongst the best in the world after the IPL. Most people did not give us a chance of succeeding.”

    Nielsen Sports SA managing director Tumelo Selikane added, “We’re thrilled with the response to the Betway SA20 league. The strong viewership numbers are a testament to the league’s growing popularity and the exceptional work of SuperSport and the League.”

    Betway SA20’s success has also attracted new sponsors, further solidifying its commercial value and appeal. As the tournament progresses, the league is poised for continued success, with strong viewership numbers and growing commercial appeal.

  • Laughter Chefs Unlimited Entertainment returns on Colours TV and JioCinema

    Laughter Chefs Unlimited Entertainment returns on Colours TV and JioCinema

    MUMBAI: Clear your schedules and grab your binge food because Laughter Chefs Unlimited Entertainment is back to tickle your funny bone and tantalise your taste buds!

    After a wildly successful run last year, Colors TV’s fan-favourite comedy-cooking show returns on 25 January 2025 with a fresh lineup, uproarious humour, and, of course, sizzling culinary chaos.

    What makes this show so irresistible? It’s the perfect recipe: comedy that has audiences rolling, culinary challenges that inspire, and celebrities who turn up the heat. It’s not just a cooking show; it’s a full-course entertainment meal! But don’t just take our word for it—13 brands that rode the gravy train last season can vouch for its massive family-friendly appeal.

    What’s cooking this season? You loved it last year, and now it’s back with even more spice! Returning hosts Bharti Singh (comedy queen extraordinaire) and celebrity chef Harpal Singh Sokhi promise to make every moment in the kitchen hilariously chaotic. Bharti’s impeccable comic timing and Harpal’s culinary expertise are a match made in television heaven.

    This season also brings an exciting mix of returning contestants—Ankita Lokhande, Rahul Vaidya, and Sudesh Lehri—and new celebrity faces like Abdu Rozik, Elvish Yadav, Rubina Dilaik, and Mannara Chopra. Who will chop their way to the top, and who will crack under pressure? The knives (and jokes) are out!

    Let’s talk numbers: last season was a hit not just with audiences but also with advertisers. Brands cashed in on clever integrations like branded culinary challenges, on-screen product placements, and host mentions. This season, with its expanded digital reach on Colors TV and JioCinema, offers even more opportunities for creative sponsorships. Are you ready to whip up some brand magic in this flavour-packed kitchen?

    Still debating whether to add this show to your watchlist? Here’s why Laughter Chefs Unlimited Entertainment is a must-watch:

    . Bite-Sized Comedy: Perfect for family viewing after a long day—short, hilarious segments packed with drama and flavour.

    .  Celebrity Showdowns: Want to see your favourite stars struggle to make an omelette? This is your chance!

    .  Wholesome Vibes: Comedy that even grandma will approve of—no cringe, just hearty laughs.

    .  Deliciously Relatable: Culinary fails, kitchen chaos, and dramatic meltdowns—sound like your last dinner prep?

    Bharti Singh! Enough said.

    The laughter begins on 25 January 2025, exclusively on Colors TV and JioCinema. Whether you’re a foodie, a comedy lover, or just here for Bharti’s zingers, this season promises to be the perfect blend of fun and food.

    Who’s ready to laugh until their stomach hurts—and not from hunger? 

  • D.B. Corp’s Q3 proves print is still making headlines-and profits!

    D.B. Corp’s Q3 proves print is still making headlines-and profits!

    MUMBAI: D.B. Corp Limited, the stalwart of India’s print media and the force behind Dainik Bhaskar, isn’t just surviving the digital revolution—it’s thriving. With roots planted firmly by the visionary Ramesh Chandra Agarwal, whose entrepreneurial spirit was as legendary as his iconic moustache, the company has grown into a Rs 6,000 crore behemoth. Agarwal didn’t just see the future of news—he printed it, bound it, and delivered it straight to your doorstep. Some might call it magic; others call it business acumen.

    Now, let’s address the elephant in the newsroom: how does a traditional print juggernaut continue to command respect (and revenue) in an era dominated by swipes and clicks? Are they charming us with nostalgia for the rustle of a fresh newspaper, or have they cracked the code to fuse tradition with innovation?

    The Q3 FY25 and nine-month financial results provide a peek behind the curtain at the inner workings of this inked empire. FYI, it’s not just about selling newspapers anymore. D.B. Corp is proving that legacy doesn’t mean lethargy—it’s a calculated dance of strategy, storytelling, and perhaps a dash of old-school charm.

    Stay tuned, because as these numbers unfold, you’ll see exactly how this print powerhouse is flipping the script in a digital world—and still managing to turn ink into gold.

    Consolidated Performance

    For Q3 FY25, D.B. Corp recorded a total revenue of Rs 6,556.41 million, a marginal decline from Rs 6,647.65 million in Q3 FY24. This dip, anticipated due to the absence of last year’s state-election advertising windfall, underscores the cyclical nature of advertising revenues. Advertising revenue itself clocked in at Rs 4,767 million, a slight dip from Rs 4,819 million in Q3 FY24. Circulation revenue held its ground, reporting Rs 1,195 million compared to Rs 1,200 million a year earlier.

    A bright spot in these results was the company’s EBITDA for Q3 FY25, which stood at Rs 1,902 million. With a robust EBITDA margin of 29 per cent, the results highlight the impact of stabilised newsprint prices and prudent cost management. However, it was a step down from Q3 FY24’s Rs 2,031 million, reflecting the competitive pressures in the media industry. Net profit for the quarter came in at Rs 1,182 million, slightly lower than Rs 1,240 million in Q3 FY24—a decline of 4.7 per cent, mitigated by effective operational strategies.

    For the nine-month period, revenue reached Rs 18,544.18 million, eking out a modest 1 per cent growth over Rs 18,403.11 million in FY24. Call it steady, but not exactly headline-grabbing. However, the real hero here is EBITDA, which rose by four per cent year-on-year to Rs 5,252 million—proof that efficiency is king. And let’s not forget the net profit, which climbed five per cent to Rs 3,186.49 million. It’s not a windfall, but hey, every bit counts. The print business also flexed its financial muscles, expanding EBITDA margins by 200 basis points to a solid 32 per cent. Talk about turning newsprint into gold!

    Standalone Performance

    On a standalone basis, revenue from operations for Q3 FY25 came in at Rs 6,417.46 million, a slight dip from Rs 6,430.74 million in Q3 FY24. The standalone EBITDA for the quarter stood at Rs 1,597.25 million, reflecting cost discipline in a challenging market. Net profit (PAT) was recorded at Rs 1,178.81 million, marginally lower than the Rs 1,228.94 million reported a year earlier. For the nine months ended December 31, 2024, standalone revenue totalled Rs 17,905.47 million, showing resilience against Rs 17,833.11 million during the same period last year. EBITDA for this period reached Rs 4,273.62 million, while PAT stood at Rs 3,182.50 million. These numbers highlight the delicate balance D.B. Corp strikes between tradition and transformation. After all, who says print media can’t play in the big leagues of a digital-first world?

    Breaking down the segments

    . Print and Publishing: The print segment, D.B. Corp’s mainstay, delivered revenue of Rs 5,942 million in Q3 FY25. While advertising revenues dipped slightly compared to the high base of last year’s election-driven surge, circulation revenue demonstrated resilience. The standout achievement here was the 14 per cent year-on-year reduction in newsprint costs to Rs 47,600 per metric tonne. This cost efficiency stems from strategic procurement measures and stabilised input prices. Could this herald a new era of leaner operations for the print giant?

    . Radio Business: The radio segment continues to amplify its presence, with advertising revenue rising 6 per cent year-on-year to Rs 492 million. EBITDA for the segment grew by 2 per cent to Rs 187 million, reflecting consistent performance in a competitive landscape. With the increasing shift to audio streaming platforms, how long can traditional radio sustain this growth trajectory?

    . Digital Business: The digital arm of Dainik Bhaskar was the undisputed star performer. Monthly unique visitors surged from 10.8 million in March 2024 to an impressive 15.7 million by October 2024, cementing its position as India’s leading Indian-language news app. The focus on high-quality, hyperlocal content and cutting-edge technology has clearly paid dividends. Could the digital pivot become the backbone of D.B. Corp’s future growth?

    D.B. Corp’s strategic thrust remains firmly on editorial excellence and digital innovation. Investigative exposés, such as the hard-hitting reports on corruption in the Indore-Bhopal metro project, have bolstered the company’s reputation for fearless journalism. Special editions like the Mahalakshmi Diwali Issue, packed with cultural relevance, continue to resonate deeply with readers.

    One of the quarter’s standout initiatives was the “Jeeto 14 Crore” reader-connect scheme. This ambitious programme saw significant engagement, reinforcing D.B. Corp’s bond with its audience. On the digital front, innovations like vertical video formats and interactive content are redefining how news is consumed, particularly in a mobile-first era.

    While softening newsprint prices have provided some breathing room, the broader economic environment remains challenging. The slight dip in advertising revenues highlights the vulnerability of media businesses to cyclical factors such as elections and seasonal ad spend. Can D.B. Corp diversify its revenue streams further to mitigate these fluctuations?

    As India’s media industry undergoes rapid transformation, D.B. Corp stands at a crossroads. However, questions remain: can bold editorial strategies continue to differentiate the brand in a crowded market? Will the digital pivot yield sustained profitability?

    The coming quarters will be pivotal in defining D.B. Corp’s future trajectory. For now, all eyes remain on this media stalwart as it crafts the next chapter in its corporate saga.

  • Rising Ahmedabad kicks off Network18’s urban growth series in style!

    Rising Ahmedabad kicks off Network18’s urban growth series in style!

    MUMBAI: What happens when a city with a rich history meets cutting-edge innovation? Well, Ahmedabad transformed into a hub of progress, sustainability, and inspiration!

    Network18’s Rising Cities series debuted with Rising Ahmedabad on 10 January 2025 at the vibrant Binori Hotel, marking the start of an ambitious journey to spotlight India’s urban evolution.

    Presented by Maruti Suzuki and backed by the Ministry of Road Transport and Highways, this inaugural event gathered government leaders, industry visionaries, and community champions to celebrate Ahmedabad’s transformation. From discussing Sadak Suraksha (road safety) to driving Swachh Bharat (cleanliness), the event showcased the city’s dynamic efforts in urban excellence. But this wasn’t just a corporate shindig—it was a celebration of how cities can rewrite the playbook on sustainable living and urban growth.

    The event featured an illustrious line-up of speakers who brought Ahmedabad’s inspiring journey to life:

    . Ahmedabad mayor Pratibhaben Jain hailed the city’s transformation into a model of sustainable urban living.

    .  Municipal commissioner M. Thannarsan shared insights on innovative urban planning.

    .  AMC’s Standing Committee chairman Devang Dani provided a peek into projects redefining cityscapes.

    .  Architects Hiren Patel and Ashish Trambdia envisioned a greener Ahmedabad.

    Historian Rizvan Kadri beautifully juxtaposed the city’s heritage with its modern aspirations.

    . Adding corporate wisdom were Deepa Builders MD Nilay Patel and CREDAI-India Youth Central Zone coordinator Parth Patel who explored the role of real estate in shaping sustainable cities.

    So, what was on the menu for discussions? A smorgasbord of themes that resonate with urban dwellers:

    1. Sadak Suraksha (Road Safety): Practical measures to make commuting safer for everyone.

    2.  Swachh Bharat: A cleaner Ahmedabad, one initiative at a time.

    3.  Sustainability: Designing an eco-friendly urban framework.

    4.  Skill Development: Empowering Ahmedabad’s youth for future challenges.

    The event wasn’t just talk. Real solutions and actionable insights emerged, providing a blueprint for other Indian cities to follow.

    The Rising Cities series has just begun its journey. After Ahmedabad’s grand start, the series plans to visit Gurugram, Pratapgarh, Mumbai, Lucknow, and beyond. Each city will get its moment to shine, as the series explores their unique challenges, celebrates their strengths, and sparks dialogues on their growth trajectories.

    Ahmedabad’s story is more than just a case study; it’s a blueprint for what’s possible when communities embrace innovation and collaboration. If you’ve ever wondered what it takes to create cities that balance heritage with modernity, Rising Ahmedabad has the answers. Plus, who doesn’t love a good underdog story? From bustling streets to green city dreams, Ahmedabad is proving that the future of urban India is brighter than ever.

    Missed the event? Don’t worry—you can still be part of the dialogue! Share your thoughts and vision for India’s cities with #RisingAhmedabad and #UrbanInnovation.

    What’s your city doing to catch up? 

  • Live Times enlists Aidem Ventures as its ad sales partner

    Live Times enlists Aidem Ventures as its ad sales partner

    MUMBAI:  TV news network Live Times has signed on media concessionaire  and marketing consultancy Aidem Ventures as the agency on record for advertising sales.
    With over two decades of experience managing advertising sales for leading news media brands, Aidem Ventures will enhance Live Times’ capabilities by employing innovative sales strategies to boost ROI for advertisers. The collaboration will leverage Aidem’s extensive network, research, and technology to expand Live Times’ revenue and market presence.
    This partnership comes as Live Times gains recognition for its delivery of authentic news. By combining Aidem’s marketing expertise with Live Times’ vision for truthful journalism, the collaboration aims to disrupt the media news ecosystem.
    Said Live Times founder Dilip Kumar Singh:  “Our partnership with Aidem aligns with our quality-driven approach and allows us to scale our advertising efforts. Together, we are poised to set new benchmarks in the media industry and create greater value for advertisers and viewers alike.”
    Aidem Ventures director Karan Gupta, added:  “We believe that their dedication to delivering credible news will resonate with consumers and brands, and we look forward to ensuring their content receives the recognition it deserves in the advertising community.”

  • Nascar launches FAST channel in partnership with Tubi

    Nascar launches FAST channel in partnership with Tubi

    MUMBAI: The National Association for Stock Car Auto Racing (Nascar)   announced on 16 January the upcoming launch of the Nascar Channel, a free ad-supported television (FAST) channel set to go live on  29 January in partnership with Tubi. This channel will provide fans with 24/7 access to Nascar  content at no subscription cost or registration.

    The Nascar channel will feature a diverse lineup of programming, including classic races, replays of the current season’s events, documentaries, original content from Nascar studios, and video podcasts.

    Key highlights of the launch include exclusive live coverage of the Nascar  Hall of Fame Induction Ceremony on 7 February and the Cook Out Madhouse Classic from Bowman Gray Stadium in Winston-Salem, North Carolina, on 1 February. 

    The channel will also delve into its archives to showcase iconic races from the Daytona 500 and The Cook Out Clash, alongside delayed replays of the 2025 season’s races. Additionally, fans can look forward to timely programs such as Nascar  Daily with Shannon Spake, race highlights, and popular series like Radioactive, Refuse to Lose, and Hall of Fame Biographies.

    Nascar senior vice president of content  John Dahl stated: “Fans now have a free, easily accessible 24/7 Nascar destination that not only explores our archives but also delivers the latest news and original storytelling.”

    Tubi SVP content acquisitions ad partnerships Samuel Harowitz  emphasised that Nascar  is the perfect addition to Tubi’s vast content offering, enhancing the viewer experience as it gears up for its 2025 season.

  • Zee TV’s Mini-Series: Binge-worthy stories in just a week!

    Zee TV’s Mini-Series: Binge-worthy stories in just a week!

    MUMBAI: Let’s be honest: who has the time for endless episodes anymore?

    Zee TV gets it and has launched the game-changing ‘Zee Mini Series’, a first in the Hindi general entertainment space. These seven episode gems pack the punch of long-format storytelling into a week, making them the perfect dose of entertainment for modern, time-crunched viewers.

    The mini-series blend the heart of traditional television with the snappy pace of today’s content trends. Think you can’t fall in love with characters in seven episodes? Zee TV begs to differ!

    Why did Zee TV bet big on snackable stories?

    “As audience preferences evolve, so must our storytelling,” said Zee TV chief channel officer, Mangesh Kulkarni. “This mini-series format is part of our endeavor to address the increasing demand for engaging yet snackable content that spans across diverse genres, bringing stories to Indian television touching upon a spectrum of subjects not explored on Hindi general entertainment channels so far. Each of these mini-series offers a unique mix of relevance, relatability, and excitement with a promise of finite story telling.”

    Meanwhile, Zee chief marketing officer Kartik Mahadev added, “The weekly finite-series format is a category-first in the Hindi GEC space, offering audiences a refreshing way to enjoy entertaining stories. The curated series enable us to delve into diverse worlds and explore unconventional themes, delivering the satisfaction of a finite yet fulfilling storytelling experience. While television continues to witness robust viewer engagement and increased time spent per viewers, this innovative short-story format aligns with evolving audience preferences and the growing demand for bite-sized content, reaffirming Zee’s position as a pioneer in building content repertoire that push boundaries within the entertainment landscape.”

    Ready to dive into some thrilling, heartwarming, and laugh-out-loud tales? Here’s the stellar line-up:

    . Paithani: A celebration of the rich heritage of the Paithani saree, intertwined with a touching mother-daughter story.

    . Virtomates: A poignant exploration of friendship and resilience among women facing fertility challenges.

    . Beintehan Chahtein: A gripping family drama about materialism and redemption.

    . Divorce Ke Liye Kuch Bhi Karega: An undercover rom-com that’s equal parts hilarious and heartwarming.

    . Pyaar Testing: Modern love takes the spotlight as a couple tests their compatibility in a live-in relationship.

    . Khoj: A psychological thriller that dives deep into identity and betrayal.

    . Maeri: A mother’s emotionally charged battle for justice against systemic oppression.

    Here’s why these mini-series are worth your precious screen time:

    1. Compact storytelling: Forget endless cliffhangers—these narratives wrap up in just seven episodes, giving you closure faster than your last binge-watch.

    2. Relatable themes: From age-old traditions to modern dilemmas, the stories mirror your life in ways that are both heartwarming and thought-provoking.

    3. Diverse genres: Drama, comedy, romance, thrillers—you name it, they’ve got it.

    Will snackable stories redefine TV?

    Zee TV’s Zee Mini Series are set to premiere with the goal of creating appointment viewing, encouraging audiences to tune in daily and savour a complete story in just a week. The narratives, developed with some of the industry’s most creative minds, promise to push the boundaries of what Hindi general entertainment can offer.

    What’s your pick? Are you a drama addict? A mystery junkie? Or maybe a rom-com enthusiast? With its diverse genres and relatable stories, Zee Mini Series has something for everyone. Which one will you dive into first?