Category: TV Channels

  • Equitas SFB strengthens Its winning partnership with CSK and GT

    Equitas SFB strengthens Its winning partnership with CSK and GT

    MUMBAI: In a move that hits both the financial and cricketing sweet spot, Equitas Small Finance Bank has renewed its partnership with two of the biggest names in Indian T20 cricket Chennai Super Kings (CSK) and Gujarat Titans (GT) as their Official Banking Partner. With this six-year association with CSK and a three-year alliance with GT, Equitas continues to solidify its presence in the sporting arena, standing tall as the ‘bank behind champions’.

    This season, Equitas’ branding will feature on CSK’s lead helmet and GT’s back helmet, ensuring its presence in some of the tournament’s most crucial moments. Just as CSK and GT aim to dominate the pitch, Equitas remains committed to empowering individuals and businesses with its seamless digital banking solutions and financial products.

    “We are thrilled to strengthen our association with two of the most successful T20 League franchises,” expressed Equitas SFB senior vice president & head of marketing, brand & corporate communications Vignesh Murali. “At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This  season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success.”

    The campaign goes beyond branding, combining outdoor advertisements, city-specific fan activations, and cricket-linked initiatives to create deeper engagement. It also aims to drive awareness of Equitas’ CASA (Current Account and Savings Account) and loan products, ensuring that financial champions across India get access to convenient, rewarding banking solutions.

    With a focus on expanding access to digital banking, Equitas SFB is leveraging this partnership to reach millions of cricket enthusiasts, reinforcing its commitment to innovation, financial inclusion, and customer empowerment.

    As the T20 season kicks off, CSK and GT gear up to take the field, and Equitas SFB proudly stands behind them just as it does for the millions of customers striving for financial success.

  • Nothing pads up with RCB for T20 2025 in a game-changing partnership

    Nothing pads up with RCB for T20 2025 in a game-changing partnership

    MUMBAI: London-based technology brand Nothing has stepped onto the cricket pitch, announcing its associate sponsorship with Royal Challengers Bengaluru (RCB) for the highly anticipated T20 Season 2025. Known for its bold design and disruptive approach, Nothing, the fastest-growing smartphone brand of 2024 with a remarkable 577 per cent YoY growth (Counterpoint), is making a big statement in India with this high-impact collaboration.

    With cricket being India’s heartbeat, this partnership is a match made in sporting heaven. Nothing’s logo will be prominently displayed on the lead trousers of RCB’s playing kit strategically placed on the left leg for right-handed batsmen and on the opposite leg for left-handers. This clever positioning ensures maximum visibility throughout the tournament, reflecting Nothing’s commitment to connecting with young, tech-savvy audiences.

    Speaking about the association Nothing co-founder & India president Akis Evangelidis said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.”

    Royal Challengers Bengaluru COO Rajesh Menon said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”

    The T20 2025 season kicks off with a clash between Kolkata Knight Riders and RCB on 22 March  at Eden Gardens, while RCB’s first home match is set for April 2 against Gujarat Titans. With Nothing backing the team, fans can expect an electrifying season both on and off the field.

    Meanwhile, Nothing has also been making waves in the tech world. The brand unveiled its latest Phone (3a) Series at MWC on March 4, 2025, showcasing advanced triple-camera systems, Snapdragon processors, and its signature design innovations. With RCB’s fearless gameplay and Nothing’s disruptive tech, this partnership promises to be one for the record books.
     

  • Stop the presses: Hoffmann family aims to take Lee Enterprises private

    Stop the presses: Hoffmann family aims to take Lee Enterprises private

    MUMBAI: It sounds like the setup to a quirky corporate fable: a storied American newspaper publisher caught between an Indian digital-media upstart and a midwestern business family bent on expansion. Yet this is exactly what’s unfolding at Lee Enterprises, a 132-year-old local news chain once part of Warren Buffett’s newspaper empire. In an era of dwindling print, Lee has unexpectedly become the prize in a cross-continental tug-of-war, with high finance and hometown news colliding in equal measure.

    The drama burst into the open late this week. Quint Digital Limited, a New Delhi-based media company and Lee’s largest shareholder, revealed on Friday that the Hoffmann Family of Companies – which holds roughly 10 per cent of Lee – has approached the publisher’s board about a potential buyout. In a letter dated 20 March, the Hoffmann group proposed a ‘combination’ in which it would acquire Lee Enterprises in its entirety and take the company private. No price has been disclosed, but the overture alone has set tongues wagging across the industry.

    Lee’s initial response is polite but noncommittal. The company said it would ‘evaluate and respond’ if Hoffmann comes forward with a specific offer. Management insists that “Lee’s board of directors and management team are committed to acting in the best interests of all shareholders,” adding that “consistent with its fiduciary duties, Lee’s board of directors will carefully review any credible proposal to determine the course of action that it believes is in the best interests of the company and Lee shareholders.” In other words, Lee’s directors will consider any serious bid, but they aren’t pledging to sell without scrutiny.

    The timing of Hoffmann’s move is noteworthy. Last year, as its two biggest investors quietly amassed shares, Lee adopted a ‘Limited-Duration Shareholder Rights Plan’ – a classic poison-pill defence to fend off hostile takeovers – that is set to expire on 27 March 2025. That plan, which limited how much stock any outsider could gobble up, gave Lee a year of breathing room. With its expiry just days away, the Hoffmann family evidently saw an opening to swoop in. (Media reports suggest Hoffmann’s stake has nearly doubled in the past six months.) Quint Digital, for its part, isn’t sounding any alarms yet; the 12.3 per cent shareholder has noted only that it is “monitoring this development and will provide necessary updates, as applicable.”

    For Quint Digital – formerly known as Quint Digital Media – the Lee saga is an unusual overseas foray. The company, best known for its news site The Quint in India, emerged as Lee’s largest shareholder almost by stealth, accumulating a 12.3 per cent stake and leapfrogging American hedge funds and the Hoffmanns alike. Now Quint finds itself a potential kingmaker in an American media deal, a role that blends global intrigue with local journalism. Meanwhile the Hoffmann Family of Companies, a Naples, Florida-based conglomerate led by businessman David Hoffmann, has been openly coveting newspapers. It spent the past year becoming Lee’s second-largest owner (around 10 per cent) and has openly talked up its support for local news. The family’s latest gambit to outright purchase Lee would instantly vault it from influential investor to full owner of an American news institution.

    All this corporate courtship comes as Lee Enterprises tries to reinvent itself for the digital age. Founded in 1890, the Davenport, Iowa-based company publishes dozens of daily and weekly newspapers across 26 states – and even became the unexpected heir to Warren Buffett’s newspaper portfolio in 2020 by acquiring Berkshire Hathaway’s media group (including Buffett’s hometown Omaha World-Herald and the Buffalo News). Lee’s digital revenues have been rising briskly, outpacing the decline of its ink-on-paper business. Its BLOX Digital division, a content management platform, now serves over 2,000 media sites in all 50 states, as well as clients in Canada and other territories. In short, while print editions still land on porches from St. Louis to Tucson, Lee’s future increasingly lies online – a fact not lost on would-be buyers.

    The coming weeks will reveal whether the Hoffmann family’s offer turns into a concrete deal or just another chapter of industry gossip. Lee’s board has a fiduciary duty to weigh any credible proposal, and shareholders big and small will be watching closely. If the price is right, Buffett’s one-time collection of community papers could trade hands yet again, this time passing from an Indian-listed digital player and public shareholders into family-owned private stewardship. If not, Lee may continue charting its own course, buoyed by its digital growth and Buffett-blessed legacy. For now, the presses at Lee Enterprises keep rolling – at least until someone decides to actually stop them.

  • Ebixcash partners with Royal Challengers Bengaluru to boost brand visibility and fan engagement

    Ebixcash partners with Royal Challengers Bengaluru to boost brand visibility and fan engagement

    MUMBAI: Royal Challengers Bengaluru (RCB) knows a thing or two about thrilling the crowds—be it nail-biting finishes or heart-breaking almost-wins. Now, they’ve got a partner who’s equally adept at cashing in on excitement: Ebixcash. Eraaya Lifespaces Ltd’s dynamic subsidiary Ebixcash just stepped onto the pitch as an official partner for RCB’s 2025 T20 cricket season, aiming to score big in India’s booming financial solutions space.

    Known for its formidable fan base and star-studded lineup, RCB continues to captivate audiences worldwide. Ebixcash couldn’t resist the allure, given cricket’s undisputed status as India’s unofficial religion. The partnership promises extensive brand visibility via stadium branding, digital promotions, and exclusive fan interactions—because nothing screams brand loyalty like cheering fans.

    Ebixcash Ltd-Payment Solutions CEO & MD, T C Guruprasad enthusiastically declared, “We are thrilled to partner with Royal Challengers Bengaluru, a team that embodies excellence, passion, and resilience. This collaboration will allow Ebixcash to deepen its connection with cricket fans while reinforcing our brand’s commitment to innovation and customer-centric solutions.”

    The excitement was mutual, with RCB’s COO Rajesh V Menon, chiming in, “We are excited to partner with Ebixcash, a brand that represents excellence, innovation, and customer-centric solutions extending its bond with cricket fans while further enhancing our commitment to delivering exceptional experiences both on and off the field.”

    With cricket fever set to soar yet again, Ebixcash is strategically positioned to amplify its brand recognition, driving customer engagement and reinforcing its leadership in the financial solutions industry. 

  • News18 India rolls out red carpet for Diamond States Summit’s Grand Finale

    News18 India rolls out red carpet for Diamond States Summit’s Grand Finale

    MUMBAI: News18 India is setting the stage for the Diamond States Summit (DSS) Grand Finale, where India’s states come dressed to impress—politically speaking, of course. Having toured states like Madhya Pradesh, Chhattisgarh, Maharashtra, and beyond, the DSS series has racked up quite the mileage, showcasing incredible stories of governance. Now, the grand finale in New Delhi on 23 March promises to be the grandest affair yet—think Oscars, but with more khadi and fewer acceptance speeches.

    The DSS platform honours states excelling in implementing central government’s public welfare schemes. Simply put, it’s a high-powered show-and-tell where states proudly flaunt their developmental achievements and governance wins. From improved living standards to transformative economic growth, these states have certainly done their homework—and they’re here to receive their due applause.

    The summit promises lively discussions with an A-list guest list featuring India’s political heavyweights. Expected to grace the event are Himachal Pradesh CM Sukhvinder Singh Sukku, Haryana CM Nayab Singh Saini, and Meghalaya’s dynamic Conrad Sangma, among other key political figures. Also in attendance will be influential cabinet ministers, deputy chief ministers, and bureaucratic bigwigs ready to swap notes on governance excellence.

    Political conversations will flow faster than chai at a street corner, tackling India’s most pressing issues and showcasing visionary strategies. Citizens looking to gain insider insights into the workings of governance—grab your notepads.

    Watch the grand spectacle unfold live on News18 India from 11 am onwards, 23 March. This isn’t your average summit—it’s the Olympics of governance, and every participant’s already won gold in transformative action. 

  • JioStar bowls advertisers a golden opportunity with Brand Spotlight during IPL opener

    JioStar bowls advertisers a golden opportunity with Brand Spotlight during IPL opener

    MUMBAI: As cricket-mad Indians prepare to be glued to their screens for the Tata  Indian Premier League (IPL), JioStar is padding up to bowl advertisers a rather tempting delivery. The media behemoth is launching the second innings of Brand Spotlight—a  scheme to showcase select commercials exclusively during the golden first six overs of matches, when viewership hits fever pitch.

    For the first time, this advertising honeypot will extend beyond digital platforms to linear television, allowing deep-pocketed sponsors to splash their wares during the tournament’s opening clash on Star Sports. A veritable who’s who of Indian advertisers—including My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Thums Up, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products and Carat Lane—have stumped up handsomely for the privilege.

    “The opening match at IPL is a marquee moment in India’s sporting calendar, commanding unmatched audience attention,” said an excited  JioStar chief business officer for sports revenue, SMB and creator Ishan Chatterjee. “Brand Spotlight places brands at the centre of this excitement.”.

    JioStar’s masterstroke includes a dedicated Brand Spotlight content tray on the JioHotstar app, where advertising mavens will explain the creative genius behind their commercials. This behind-the-scenes peek aims to transform mundane adverts into “cultural moments”—corporate-speak for “please don’t skip our ads.”

    Last year’s maiden venture proved quite the crowd-pleaser, with six brands dominating the crucial early overs of the curtain-raiser between Kolkata Knight Riders and Royal Challengers Bangalore. Unlike traditional ad spots, where viewers typically dash to the loo or frantically search for the remote, these commercials enjoyed what JioStar calls “uncluttered and appointment-driven visibility”—a fancy way of saying “you can’t escape them.”

    What JioStar is attempting—with considerable chutzpah—is to create India’s version of America’s famed Super Bowl advertising extravaganza, where commercials often generate more buzz than the sporting action itself.
    By transforming IPL’s opening overs into prime advertising real estate, JioStar is exploiting cricket’s vice-like grip on the national psyche. It’s a textbook case of capitalism meeting cricket fever—a marriage made in commercial heaven.

    Whether viewers will embrace this Super Bowl moment or simply use it as an opportunity to stock up on samosas or kathi rolls  remains to be seen. But one thing is certain: in the battle for eyeballs, JioStar has just hit advertisers for a commercial six.

  • Ajith Vijay Kumar logs into India TV as managing editor – digital

    Ajith Vijay Kumar logs into India TV as managing editor – digital

    MUMBAI:  Ajith Vijay Kumar is on the move. The seasoned digital news editor has joined India TV as managing editor – digital, bringing his wealth of experience to the network’s online operations.

    Ajith’s latest role follows a two-year stint at TV9 as senior executive editor, where he led digital news strategy. Before that, he helmed digital operations at Times Now and Times Network, shaping their online newsroom over a six-year run.

    With over a decade in the fast-paced world of digital news, Ajith’s arrival at India TV signals a push to further strengthen its online presence.

  • TV9 Network and Sensodyne brush up on oral health for the third time lucky

    TV9 Network and Sensodyne brush up on oral health for the third time lucky

    MUMBAI: When it comes to oral health, TV9 Network and Sensodyne certainly know how to keep their pearly whites shining bright. For the third consecutive year, this dynamic duo is back, brushing up on India’s oral hygiene habits. Launching on World Oral Health Day (20 March 2025), this nationwide campaign urges citizens to ‘Take the First Step’ and #BeSensitiveToOralHealth. And this isn’t just another toothy grin—it’s a full-fledged mission to conquer cavities and declare war on dental woes!

    Graced by Union minister of state, Ministry of Health and family welfare Anupriya Patel, the campaign kicked off with strong government backing. Patel noted, “The Government of India is making several efforts to create awareness about oral health because even today, a large population in our country lacks basic knowledge about oral health care. And when we talk about quality and affordable health care services in the context of oral health care, accessibility is still limited compared to our actual needs. I would like to congratulate Sensodyne and TV9 Network on this initiative.”

    Sensodyne is leaving no stone unturned—or should we say, tooth unbrushed—by rolling out two state-of-the-art mobile dental vans across Indian cities. Offering free dental check-ups and personalised oral care advice, these vans aim to bridge the dental divide, especially in underserved communities.

    Commenting on the partnership, Haleon India subcontinent BU general manager Navneet Saluja said, “We are honoured to continue our collaboration with TV9 Network for the third consecutive year. Sensodyne’s ‘Take the First Step’ campaign focused on World Oral Health Day, has been dedicated to driving meaningful progress in oral health awareness and accessibility across India. Our partnership with TV9 Network has played a crucial role in amplifying this mission, allowing us to reach millions with the message of proactive dental care. This year, by leveraging innovative solutions like Mobile Dental Vans and AI-driven diagnostics, we are making oral health solutions more accessible and actionable for communities nationwide. I firmly believe that through collaboration and shared expertise, we can create a lasting impact on India’s oral health landscape and contribute to a healthier future for all.”

    Adding sparkle to the campaign, TV9 Network CRO Amit Tripathi said, “We are delighted to partner with Sensodyne for the third time in a row for this impactful initiative aimed at raising awareness around oral health, a critical yet often overlooked aspect of overall well-being. At TV9 Network, we believe in leveraging the power of our platforms to drive conversations that matter and create meaningful change.”

    Further amplifying the message, TV9 Network has introduced a futuristic touch—a QR Code Amplification across their broadcast and digital channels, leading users to AI-driven diagnostic tools and free dental consultations. Talk about making oral hygiene high-tech!

    This commitment is also part of Sensodyne’s ongoing partnership with TV9 Network’s Mega Thought Fest – What India Thinks Today, reinforcing preventive care and sustained oral hygiene as priorities.

    In the spirit of PM Narendra Modi’s vision for Viksit Bharat 2047, this campaign pushes oral health to centre stage, hoping to create a brighter, healthier future—one smile at a time.

  • Times Now absorbs Mirror Now in strategic shake-up

    Times Now absorbs Mirror Now in strategic shake-up

    MUMBAI: India’s leading English news channel, Times Now, is getting even bigger. In a bold strategic realignment, Mirror Now will be merged into Times Now, consolidating the network’s editorial firepower and strengthening its grip on the English news market.

    With a legacy spanning nearly two decades, Times Now has built a reputation for hard-hitting, agenda-setting journalism. The merger is set to amplify its impact, ensuring sharper analysis, stronger reportage, and a more unified editorial voice.

    As the media landscape shifts, Times Network is doubling down on growth, innovation, and excellence—not just for viewers but for its newsroom talent. By fostering a high-energy, forward-thinking editorial ecosystem, the network is cementing its place as a powerhouse of fearless journalism and impactful storytelling.

    Meanwhile, Times Now Navbharat continues to shake up the Hindi news space with its action-driven journalism. On the business front, ET Now and ET Now Swadesh remain India’s most trusted sources for market insights, delivering expert analysis and deep financial intelligence to audiences across the country.

    With this realignment, Times Network is making it clear: in the fast-moving world of news, it’s staying ahead of the curve—and the competition.

  • CNN-News18 dominates as India’s top english news channel for three years

    CNN-News18 dominates as India’s top english news channel for three years

    MUMBAI: CNN-News18 has reinforced its position as holding the top spot in BARC ratings for three consecutive years. This remarkable achievement underscores the channel’s commitment to credible, insightful, and engaging journalism.

    To celebrate this milestone, CNN-News18 has unveiled a bold new visual identity, prioritising immersive storytelling with fewer words and more powerful visuals. The redesign delivers a sleeker, cleaner aesthetic, enhancing the on-screen experience and setting a new standard in news presentation.

    The revamped format embraces a One Screen, One Form, One Stream approach, seamlessly integrating content across TV and digital platforms. This convergence-first strategy ensures news is dynamic, interactive, and future-ready. The channel also introduces documentary-style reportage, delivering in-depth analysis with a focus on exclusivity and diversity.

    For three consecutive years, CNN-News18 has remained at the top, consistently outperforming rivals such as Republic TV, Times Now, and India Today TV.

    English & Business News, Network18 CEO Smriti Mehra said, “This milestone is about more than numbers—it is about trust. Our audience expects the best in journalism, and this transformation ensures they receive a world-class news experience.”

    CNN-News18 managing editor Zakka Jacob added,  “Our focus on depth over sensationalism has been key to our dominance. The new look reinforces our commitment to evolving storytelling formats while maintaining accuracy and impact.”

    In a rapidly changing world, CNN-News18 has remained steadfast in its pursuit of factual, analytical, and incisive journalism. The channel’s success is driven by its team of seasoned journalists and anchors, including Jacob, Anand Narasimhan, and Rahul Shivshankar, who deliver sharp analysis and in-depth coverage of critical issues.