Category: TV Channels

  • Dreamsetgo bags Olympic first, skis into history with Milano Cortina 2026 deal

    Dreamsetgo bags Olympic first, skis into history with Milano Cortina 2026 deal

    MUMBAI: When an Indian brand lands a gig at the winter Olympics, it’s not just a deal—it’s a snowball-sized milestone. Dreamsetgo, the homegrown sports travel outfit that’s more Rolls than rickshaw, has been named the first-ever official hospitality sales agent from India for the Olympic Winter Games Milano Cortina 2026. That’s right. India is now on the Olympic winter map, and no, it didn’t involve curling up in a blanket.

    Announced on 2 April 2025, the partnership with On Location—the official hospitality provider for the Olympic games—means Indian fans can now sip Prosecco in VIP lounges while watching ski legends hurtle down the Italian Alps. This isn’t armchair fandom. This is full-throttle, fur-lined Olympic indulgence.

    “Our collaboration with On Location for Milano Cortina 2026 enables us to offer passionate fans an unparalleled hospitality experience, bringing them closer to the world’s premier winter sporting event. This collaboration allows us to provide not only exceptional hospitality but also an unforgettable experience that goes beyond simply watching the action unfold,” said Dreamsetgo co-founder & CEO Monish Shah.

    Taking place from 6–22 February 2026, the XXV Olympic Winter games will see a line-up of frosty spectacles like alpine skiing, ice hockey, figure skating, and the debut of ski mountaineering. Dreamsetgo’s luxury packages will feature:

    ●   Official winter Olympics tickets: Guaranteed, no-waiting-in-line access

    ●   Luxury hospitality: Think VIP lounges, gourmet bites, and seating better than your couch

    ●   Elite accommodations: The crème de la Cortina across Milan, Cortina and beyond

    ●   Exclusive fan access: Behind-the-scenes glitz and local cultural flavour

    ●   Personalised travel services: Private transfers, concierge wizards, and zero chaos

    It’s not just about watching someone land a triple axel. It’s about doing it with a glass of Chianti and a personal butler. And with this strategic leap, Dreamsetgo has once again shown it knows how to play in the big leagues—not just in cricket-mad India, but on icy global turf.

    Olympic dreams? Pack your gloves, your appetite, and maybe your fanciest jumper. Dreamsetgo is taking Indian fans on a one-way ticket to sporting opulence.

  • Euro chips in with Gujarat Titans to make this IPL season crunchier

    Euro chips in with Gujarat Titans to make this IPL season crunchier

    MUMBAI: The only thing crunchier than a toe-crushing yorker this IPL season? Euro India Fresh Foods’ snacks. In a pitch-perfect partnership, the Gujarat-based snack giant has been crowned the official snacking partner of Gujarat Titans. That’s right—this cricket season, it’s sixes, wickets, and sizzling wafers, all under one stadium roof.

    Announced in Surat, this tie-up combines cricketing firepower with the unmistakable joy of munching mid-match. From stadium seats to sofa setups, Euro’s flavour-packed offerings promise to make every GT fan’s experience lip-smackingly unforgettable.

    “In India, cricket is more than just a sport. It is an emotion and passion that brings people together. At Euro, we are thrilled to be part of this cricketing journey, ensuring that fans enjoy not only the excitement on the field but also an exceptional snacking experience with our delicious range of products,” said Euro Fresh Foods India Ltd Manhar J. Sanspara.

    This isn’t just a branding gig; Euro’s bringing the party. The partnership features interactive fan engagements, contests, and good old-fashioned giveaways. Think spicy namkeens, cheesy chips, and a chance to win Gujarat Titans merchandise or even those elusive match-day tickets. Yes, snacks could now be your ticket to the big game.

    Fans can expect a season sprinkled with surprises, as Euro India Fresh Foods rolls out a full toss of marketing madness—from social media games to match-day magic. Whether you’re at the edge of your seat during a last-ball thriller or chilling with mates on a lazy Sunday, Euro’s got your snack cravings covered.

    The Titans, meanwhile, are ready to roar through another high-octane season, now with a crunch that can rival any cover drive. So next time you bite into a chip, it might just echo in the stands.

  • Raja partners with Society Tea for IBSF Championship, brewing success

    Raja partners with Society Tea for IBSF Championship, brewing success

    MUMBAI: In a move that promises to steep the competition, Society Tea has teamed up with India’s cue sports champion, Venkateswaran Subramanian, fondly known as Raja, ahead of the International Billiards & Snooker Federation (IBSF) Championship in Ireland. The event, taking place from April 12 to 16, 2025, will see Raja don the Society Tea logo proudly on his waistcoat, representing a partnership that’s as strong as the finest brew.

    Raja’s journey in the world of billiards is steeped in perseverance. From his roots in local circuits to making his mark globally, he has become a beacon of resilience. Despite facing multiple disabilities, Raja competes against the world’s top cueists, showing the world that passion and skill know no boundaries. His journey from the grassroots to the global stage is a testament to his unwavering determination and talent.

    Society Tea director, Chintan Shah said, “Raja is more than just a champion in his sport, he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship.”

    Expressing his gratitude, Venkateswaran Subramanian (Raja) said, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”

    With Society Tea by his side, Raja is all set to take the cue sports world by storm, proving once again that with the right support, champions can rise above all odds. Whether on the green baize or in the corporate world, this partnership is brewing up something special.

  • India TV’s Wellness Weekend delivers expert health insights

    India TV’s Wellness Weekend delivers expert health insights

    MUMBAI: India TV successfully hosted its highly anticipated ‘Wellness Weekend’, bringing together prominent health experts to discuss key health concerns affecting millions. Covering everything from heart disease and diabetes to sleep deprivation and gut health, the event empowered viewers with practical lifestyle advice.

    The sessions featured renowned specialists, including cardiologists, endocrinologists, psychiatrists, and orthopaedists, who highlighted the urgent need for healthier choices in daily life.

    Public health expert Sameer Bhati warned about the rising trend of sleep deprivation among youth, emphasising its impact on overall well-being.

    Fortis Escorts Heart Institute chairman Ashok Seth shed light on the 50 per cent rise in heart attacks in India over the past 15 years, particularly among those under 50. He attributed this to sedentary lifestyles, smoking, stress, and poor diets. His advice? Brisk walking for 200 minutes a week can cut heart attack risk by 25 per cent.

    Max Saket group chairman of cardiac sciences Balbir Singh clarified misconceptions about angioplasty, bypass surgery, and stents, discussing medical advancements that improve post-surgery recovery.

    Max Healthcare chairman of endocrinology Ambrish Mithal stressed the need for annual blood sugar tests from age 25, given the high prevalence of diabetes in India due to genetics, obesity, and poor diets.

    IDHS Medanta vice chairman Amarender Singh Puri explained that gut biodiversity declines with age, making gut health management crucial for digestion and immunity.

    Sanjeev Saxena highlighted early warning signs of kidney issues and recommended limiting salt intake to five grams per day for healthy individuals and 2.5 grams for those with hypertension. He also advised drinking 2.5 to three litres of water daily to prevent kidney disease.

    PSRI chairman of pulmonary Gopichand Khilnani warned about India’s worsening air quality, particularly in Delhi, Kanpur, and Kolkata. He also noted the lasting effects of excessive steroid use during Covid-19, prominent to an increase in asthma and bronchitis cases.

    India TV managing director & CEO Ritu Dhawan remarked, “Well-being is the cornerstone of a fulfilling life, and with ‘Wellness Weekend,’ we aim to empower our audiences with expert insights on physical and mental health. This initiative is our commitment to fostering a healthier society by bringing together medical experts and fitness enthusiasts to inspire meaningful lifestyle changes.”

    Through this initiative, India TV continues its mission to raise awareness and provide reliable health information, ensuring viewers make informed choices for a healthier future.

  • TAM Sports: Ad volumes surge as IPL 2025 hits a six with brands

    TAM Sports: Ad volumes surge as IPL 2025 hits a six with brands

    MUMBAI: The latest advertising fiesta around Indian Premier League cricket has bowled over expectations, with commercial volumes jumping sevem per cent in the first five matches of IPL 2025 compared to last year’s opening spell.

    The IPL advertising carnival, which kicked off on 22 March, has attracted a whopping 29 per cent more advertisers (55+ in IPL18 vs 40+ in IPL17) than the previous season, according to data from TAM Sports. The number of product categories hawking their wares has also climbed by 12 per cent (45+ vs 40+), suggesting marketers are stumping up more cash for India’s premier sporting extravaganza.

    Mouth fresheners have emerged as the surprise package this season, gobbling up 11 per cent of total advertising time and displacing last year’s champion, the gaming platforms. These minty merchants, led by Vishnu Packaging’s Vimal Elaichi, clearly believe cricket fans need fresh breath while biting their nails during nail-biting finishes.

     

    Top categories

    The digital gaming sector hasn’t thrown in the towel, however, claiming the second spot with a hefty 10 per cent share of advertising volumes. Dream11.com’s parent Sporta Technologies remains a formidable presence, though it has slipped from last year’s top advertiser position.

    Biscuit baron Parle has crumbled the competition to claim the advertiser’s crown, contributing 8 per cent of total ad volumes. Its Platina Hide & Seek brand made its IPL debut as the most prominent among 67 new brands that have joined the advertising innings this season.

    Tech giant Apple has also dialled up its presence, with its iPhone 16E campaign helping the company secure third place among top advertisers.

    The food and beverages sector continues to have a healthy appetite for cricket audiences, with two of the top five advertising categories coming from this segment. Meanwhile, automobile makers have driven into the top five for the first time, with the ‘Cars’ category parking itself in fifth position with a six  per cent share.

    As the cricketing carnival continues, brands are clearly betting big on the IPL’s ability to deliver eyeballs. With 28 channels now broadcasting the cricket extravaganza—up from 24 last year—advertisers have more platforms than ever to bowl over potential customers during the six-week sporting spectacle.

  • Rajasthan’s rising stars multi-sector growth showcased at Gems of Rajasthan

    Rajasthan’s rising stars multi-sector growth showcased at Gems of Rajasthan

    MUMBAI: ET Now Swadesh, the Hindi business news channel of Times Network, hosted ‘The Gems of Rajasthan,’ a prestigious event celebrating the state’s dynamic economic growth. Honouring excellence across 15 key industries, the event highlighted Rajasthan’s evolving business landscape, attracting investors and innovators alike.

    The event’s chief guest, government of Rajasthan minister of water resources department Suresh Singh Rawat presented awards to distinguished achievers. Speaking on the state’s progress, he remarked, “Rajasthan is witnessing remarkable growth, attracting significant investments. Beyond Pushkar, all religious and tourist sites in the state are being developed with better infrastructure. The industrial sector is also receiving strong support from the government. Our goal is to ensure that every entrepreneur and investor finds a transparent, efficient, and supportive system. The government is committed to both ‘development and heritage’ while accelerating growth.”

    ‘Royal Rajasthan: Multi-Sector Growth Catalyst’, where industry pioneers explored the state’s promising future in tourism, Agri-tech, and business innovation. The panel featured Federation of Hospitality & Tourism of Rajasthan (FHTR) president Kuldeep Singh Chandela, Freshokartz Agritech Startup & Warmup Ventures founder & CEO Rajendra Lora, Pachar Group of Hotels director Radhika Pachar, and RMC Switchgears Ltd. CEO Ankit Agarwal. Together, they shared expert insights on Rajasthan’s evolving economic potential.

    With a blend of heritage and progress, Rajasthan continues to cement its status as a thriving hub for industry and investment.

  • BBC battles budget blues as bosses bet big on digital

    BBC battles budget blues as bosses bet big on digital

    MUMBAI: The BBC has unveiled its annual blueprint (read: Annual Plan 2025-26) for survival, promising to soldier on despite having its piggy bank raided to the tune of a cool £1 billion ($1.3 billion) compared to 15 years ago. The grand old dame of British broadcasting is putting on a brave face, fluttering her digital eyelashes at the youth  even as it has been trimming down its workforce – showing 2,000 staffers the door over the past five years.

    Samir Shah, the pubcaster’s chairman, waxed lyrical about the Beeb’s enduring importance “in a world of disinformation,” while director-general Tim Davie banged on about “delivering value for all” – corporate speak for “please don’t cut our funding any further.”

    The corporation has emerged from what it describes as an “aggressive savings programme” looking decidedly trimmer but still determined to punch above its weight. Fresh from a voluntary redundancy scheme that further reduced its workforce, broadcasting’s old dame  now describes herself as “smaller” and “leaner” – ready to face the challenges ahead with renewed focus.

    Beneath the corporate language lies a stark admission: the BBC’s traditional approach to savings is “no longer sustainable.” The pubcaster is caught in a perfect storm – licence fee increases below inflation, fewer global co-production partners, and the challenge of competing with deep-pocketed streaming giants.

    Despite the financial constraints, the BBC is investing in returning hits like The Night Manager and Doctor Who,  alongside fresh fare including Sally Wainwright’s Riot Women and Jack Thorne’s adaptation of Lord of the Flies. Popular crime drama The Gold will also make a comeback to bolster the schedule.

    In audio, the venerable farming drama The Archers will celebrate its 75th anniversary on Radio 4, proving the enduring appeal of Britain’s longest-running soap. Meanwhile, Radio 5 Live will broadcast more Premier League football matches than ever before – recognizing the continued draw of live sport.

    To attract younger audiences, BBC News will expand its presence on TikTok and Instagram while launching a schools initiative to help students evaluate news legitimacy. In a significant shift, full Newsround bulletins will appear on YouTube, not just on the CBBC channel and iPlayer.

    The BBC’s education wing is venturing into gaming with Planet Planners on Roblox, a geography-themed educational game marking its first foray onto the platform as it seeks to engage young learners where they already spend time.

    The iPlayer – the Beeb’s digital flagship – is set for enhancements with improved personalisation and smoother navigation between BBC platforms. Breaking news and in-depth documentaries will feature prominently, building on innovations like premiering Panorama in the morning before its evening broadcast.

    The corporation’s commercial arm has been tasked with delivering £1.5 billion ($1.95 billion) in returns by 2026/27 – a 30 per cent increase from the previous five-year period – as they seek to offset budget pressures and the decline in international co-productions.

    Sport remains central to the BBC’s offering, with women’s tournaments taking centre stage through Euros and Rugby World Cup coverage. The pubcaster is also planning four new music stations on DAB+, pending regulatory approval, while exploring how AI might enhance creativity while protecting intellectual property.

    As charter renewal approaches, the Beeb is actively engaging with audiences in what it calls its “biggest ever public engagement exercise.” The strategy highlights impressive metrics: 95 per cent of UK adults use BBC services monthly, iPlayer is growing faster than rival streaming platforms, and the corporation remains the only British media brand in the top five among 16-34 year-olds, reaching 68 per cent weekly.

    The BBC’s Christmas Day dominance – with all ten top-rated shows – and Olympics coverage reaching over 36 million viewers demonstrate its continued cultural significance. Its summer of sport package – Olympics, Euros and Wimbledon – reached 74 per cent of the UK population and generated 1.4 billion viewing hours.

    The message to Westminster is clear – preserve the BBC’s independence and provide sufficient funding to maintain quality, or risk losing a national institution that delivered 10.8 million viewers for The Traitors and had 21.6 million tuning in for Wallace & Gromit’s Vengeance Most Fowl last Christmas.

    Meanwhile, the BBC’s 39 local multimedia hubs across England will continue delivering news with new investigative teams enhancing local journalism. The corporation is also shifting more creative spending outside London, with a focus on “high impact drama commissions” including Richard Gadd’s Half Man filmed in Scotland, Matthew Barry’s The Guest set in Wales, and the return of Blue Lights from Northern Ireland.

    The BBC has also committed to publishing findings from an independent review of its workplace culture as it prepares for the future while maintaining its mission to inform, educate and entertain across an increasingly complex media landscape.

  • beIN ropes in Planetcast for sports broadcasting tech across Asia

    beIN ropes in Planetcast for sports broadcasting tech across Asia

    MUMBAI: beIN Asia Pacific has drafted Planetcast Media Services to power its sporting ambitions, striking a deal that will see the technology provider manage 14 HD sports channels across southeast Asia and Australia.
    The Singapore-based broadcaster, part of beIN Media group, has enlisted Planetcast’s cloud-first NexC platform to handle everything from playout to disaster recovery—ensuring sports fans don’t miss a second of action when their team is on the pitch, track or court.

    At the heart of this digital partnership sit two key technologies: Cloud.X Turbo, a nimble playout solution that promises ultra-low latency (tech speak for “you’ll see the goal almost before the goalkeeper does”), and Recaster, which delivers broadcast-quality streams over the public internet without breaking a sweat.

    “beIN Sports is a leader in live sports media innovation,” said beIN Asia Pacific vice-president of media technology  Sabil Salim who clearly believes his company has netted a winner with this partnership. “Planetcast’s proven expertise in managing major sports like the Indian Premier League (IPL), its leading-edge Cloud.X Turbo solution, and its robust NexC cloud platform provide the scalability, reliability, and seamless integration we need to elevate sports broadcasting across the region.”

    Planetcast  chief executive Sanjay Duda returned the compliment, suggesting the tie-up would give beIN “a competitive edge” in a broadcasting landscape that changes faster than football managers after a bad season.

    The deal comes as beIN looks to flex its muscles across 12 countries in the region, where it holds rights to premium sporting contests including Formula 1, UEFA Champions League and the Australian Open.
    Planetcast, meanwhile, will use the upcoming NAB Show in Las Vegas (5-9 April) to showcase its NexC platform—presumably hoping to attract more suitors with its cloud-native charms and AI-powered content automation. 

    Game on.

  • DBS Bank India hosts exclusive Badminton event at Bombay Gymkhana

    DBS Bank India hosts exclusive Badminton event at Bombay Gymkhana

    MUMBAI: DBS Bank India offered its customers and select members of Bombay Gymkhana a unique badminton experience with some of the nation’s top players. The exclusive event, held at the iconic sports club in Mumbai, featured stars Lakshya Sen, Chirag Shetty, Satwiksairaj Rankireddy, Treesa Jolly, and Gayatri Gopichand.

    Attendees enjoyed a special meet-and-greet session, a 15-minute game on the Gymkhana’s badminton court, followed by lunch and a personalised photo opportunity with their favourite player. A two-hour interactive session was also held for Gymkhana members and their children, making it a memorable day of sportsmanship.

    Sen, who made history at the Paris 2024 Olympics by becoming the first Indian men’s singles player to reach the semi-finals, headlined the event. The rising star holds titles including the India Open, Canada Open, and a silver medal at the 2022 All England Championships.

    Joining him were Jolly and Gopichand, the world No. nine women’s doubles pair, who played a key role in India’s gold-medal win at the 2024 Asia Team Championships. Also present were Shetty and Rankireddy, Khel Ratna awardees and former world No. one, known for their historic triumphs at the Asian Games and Super Series events.

    DBS Bank India managing director & head of group strategic marketing & communications Azmat Habibulla said, “We pride ourselves on going the extra mile to redefine customer engagement by curating exceptional, memorable experiences. This exclusive event embodies our brand promise, ‘Live more, Bank less,’ offering a unique opportunity to connect with India’s top badminton stars.”

     

  • KP Group powers Delhi Capitals’ innings with a green energy partnership

    KP Group powers Delhi Capitals’ innings with a green energy partnership

    MUMBAI: KP Group has stepped up to the crease, not with a bat, but with big green energy. On 29 March 2025, the renewable energy titan announced its partnership with Delhi Capitals as the official renewable energy partner for the ongoing T20 League season. It’s not just cricket and contracts—it’s climate goals wrapped in a cricket jersey.

    KP Group chairman & MD Faruk G Patel put it straight, “We are proud to associate with Delhi Capitals as their renewable energy partner. Cricket is a religion in India and the T20 League is one of the most popular sporting leagues in the world featuring the best cricketers. The association not only brings KP Group to the spotlight but also emphasises the crucial role of renewable energy in conserving the planet. Together, we aim to inspire crores of cricket fans and other people around the world to adopt clean energy solutions.”

    This partnership isn’t a one-hit wonder. KP Group has a long track record of supporting sporting events and athletes across disciplines. Patel added, “At KP Group, we have always believed in the power of sports to bring people together and inspire change. Over the years, we have supported various sporting events and athletes across disciplines, showcasing our commitment to supporting talent and promoting a healthier world. This association with Delhi Capitals is another milestone in our journey of empowering sports.”

    Delhi Capitals CEO Sunil Gupta echoed the sentiment, “We are happy to welcome KP Group as our renewable energy partner for the ongoing season. This association aims to promote positive change to inspire sustainability through sport as the vehicle. We look forward to their support and a meaningful partnership.”

    There’s a cricketing twist to the tale too. Former Indian pacer and 2011 World Cup winner Munaf Patel—now bowling coach of Delhi Capitals—is also a brand ambassador for KP Group. Call it a match made in sporting sustainability.

    With over 1.4 GW of renewable projects energised and another 3.8 GW in progress, KP Group is no small player. From solar and hybrid energy through KPI Green Energy, to wind energy via KP Energy, and engineering expertise from KP Green Engineering—the company has covered its green bases. Plus, its bold new venture into green hydrogen under KP Green Hydrogen & Ammonia Pvt. Ltd. shows it’s not just talking clean, but walking the green walk.

    Delhi Capitals, co-owned by GMR Group and JSW Sports, led by all-rounder Axar Patel, are set to play their second match of the T20 League 2025 season against Hyderabad in Visakhapatnam on 30 March.