ITV

Category: TV Channels

  • JSW Sports joins One Future Football’s digital football league

    JSW Sports joins One Future Football’s digital football league

    Mumbai: JSW Sports, the sporting arm of the $23 billion JSW Group, has announced that it would be part of One Future Football’s (1FF) first-of-its-kind global, digital football league, as one of its founding members. The competition, which kicks off later this month, will see over 250 players from around the world compete in a groundbreaking tournament, where all teams and athletes have been created for the online space. 

    JSW Sports’ side, named Bengaluru Phoenix FC,  is co-owned by Indian footballers Sunil Chhetri, Gurpreet Singh Sandhu, Sandesh Jhingan and cricketers Dhruv Jurel and Shafali Verma, is the only Indian team in the league. One of 12 teams in total, owners in the One Future Football League include Chris Smalling, Jesse Lingard, Patrice Evra, Naomi Osaka, Nick Kyrgios and Kamaru Usman.

    “At JSW Sports, our constant endeavour is to push the boundaries of sport, and One Future Football’s digital football league gives us the opportunity to do just that. The potential of Artificial Intelligence in sports is endless, and we are really eager to see this partnership develop. Our sports teams have seen much success in the real world, and we’re hoping that they are able to pick up some silverware in the 1FF League too,” said JSW Sports lead – strategy and legal Karan Bharadwaj.

    A 1FF season lasts three months, with 11 weeks of regular rounds, followed by a finals week of play-offs and the grand finale. In keeping with attracting and engaging younger audiences, matches are streamed for free via eight-to-ten-minute highlight packages across social media. 

    The sport is powered by two unique artificial intelligence (AI) engines – one in-game and one outside of the field of play. The former determines thousands of outcomes per minute as the teams battle it out on the pitch whilst the latter (a narrative engine) establishes real-world situations for players outside of match days – positive scenarios like visiting charitable causes to more controversial ones like teammates fighting in training. These give 1FF a whole ecosystem for fans to fully immerse themselves in.

    “The 1FF team has been working incredibly hard to build a tangible league that appeals to supporters all around the world – wherever they are from. As football fans we see the trends of young people not being able to connect with the sport owing to factors such as the inaccessibility and rising costs of supporting a stadium football team. When you also consider football’s increasing social and environmental impact on the planet we believed something had to be done, otherwise there is a real risk of losing a whole generation of fans,” said One Future Football CEO and co-founder Pete Davis. 

    The 11 other teams joining Bengaluru Phoenix FC are FC Angelenos (Los Angeles, USA),  Naija United (Nigeria), Bondi FC (Australia), Clube de Futebol Brasil Amazônia (Brazil), Club Sportivo Palermo (Argentina), Inter Nusantara FC (Indonesia), Manhattan FC (USA), Paris St-Denis FC (France), Riyadh Stars FC (Saudi Arabia), South London United FC (England) and Tokyo Youth Club (Japan). 

    Each club has its own bespoke crest, kit and player roster as well as ownership from a-list talent who will lend their own expertise and access to their audiences. More information on 1FF and its League are available on onefuturefootball.com.

  • Barc Wk 23′ 23: STAR Jalsha leads the West Bengal market

    Barc Wk 23′ 23: STAR Jalsha leads the West Bengal market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 23, i.e. 3 June to 9 June 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2469.59(000). It was followed by STAR Plus at 2308.6(000) AMA, Sun TV at 2295.71(000) AMA, Goldmines at 1862.25(000) AMA, and SONY SAB at 1838.73(000) AMA.

    The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2227.86(000) AMA, followed by Goldmines at 1834.3(000) AMA, Sony Sab at 1796.83(000) AMA, Dangal at 1767.64(000) AMA and STAR Pravah at 1450.61(000) AMA.

    In the South market, STAR Maa was the most-watched channel at 2422.24(000) AMA, followed by Sun TV at 2272.23(000) AMA, Zee Telugu at 1571.34(000) AMA, STAR Vijay at 1523.87(000) AMA and Zee Kannada at 1301.02(000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1436.51(000) AMA, followed by SONY Sab at 465.47(000) AMA, Zee Marathi at 428.75(000) AMA, Colors Marathi at 424.85(000) AMA and Goldmines at 323.49(000) AMA.

    In the West Bengal market, STAR Jalsha was the most-watched channel with 834.48(000) AMA, followed by Zee Bangla at 675.83(000) AMA, Colors Bangla at 131.62(000) AMA, Jalsha Movies at 116.54(000) AMA and Sony Aath at 114.42(000) AMA.

    In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 409.56(000) AMA followed by STAR Plus at 358.63(000) AMA, STAR Vijay at 320.71(000) AMA, SONY SAB at 308.51(000) AMA and STAR Pravah at 286.07(000) AMA.

  • &pictures kickstarts its 10th birthday celebration

    &pictures kickstarts its 10th birthday celebration

    Mumbai: &pictures celebrates its 10th birthday with a full on masti weekend, featuring Kunal Khemu & the hottest bhootni, Katrina Kaif, for a #10on10 weekend. “Kanjoos Makhichoos” directed by Vipul Mehta, showcases the impeccable comedic timing and remarkable chemistry Kunal Khemu and Shweta Tripathi. Audiences will be taken on a wild and wacky journey with its World Television Premiere on &pictures on Friday 16 June at 8 pm.

    The Saturday premiere Phone Bhoot, directed by the filmmaker Gurmeet Singh, promises to take audiences on an uproarious ride filled with thrills, chills, and belly laughs. Starring Kaif, Ishaan Khatter and Siddhant Chaturvedi, who effortlessly blend humour, wit, and supernatural elements to deliver an unforgettable cinematic experience. Watch the blend of horror and comedy with the television premiere of Phone Bhoot on Saturday, 17 June at 8pm on &pictures.

    With their distinct styles of humour and an energetic ensemble of talented actors, “Phone Bhoot” and “Kanjoos Makhichoos” are set to captivate audiences only on &pictures. 

  • Celestial Stars named after your Favorite Zee TV stars!

    Celestial Stars named after your Favorite Zee TV stars!

    Mumbai: Over the past 30 years, Zee TV has become an integral part of millions of households across India. The channel continues to bring its viewers stories on subjects close to their hearts and introduces them to characters that become their favorite dinner table companions! Zee TV is known as much for its streak of innovation in terms of out-of-the-box marketing and consumer connect initiatives as it is for its engaging content. The latest initiative that Zee TV has embarked on is having real stars in the sky registered and named after its most iconic on-screen Jodis from shows such as Kundali Bhagya, Kumkum Bhagya, Bhagya Lakshmi, Pyaar Ka Pehla Naam Radha Mohan and Meet. This industry-first initiative is an endeavor to acknowledge the sheer love and adulation that these popular jodis enjoy and immortalize them in a unique way.

    In fact, Zee TV recently conducted a poll on social media where fans had to choose their Top five favourite Jodis, basis which the on-screen pairs were shortlisted for star-name registration. The popular Jodis – Kumkum Bhagya’s Prachi and Ranbir, Kundali Bhagya’s Preeta and Karan, Bhagya Lakshmi’s Lakshmi and Rishi, Pyaar Ka Pehla Naam Radha Mohan’s Radha and Mohan, along with Meet: Badlegi Duniya Ki Reet’s Meet and Meet were conferred with certificates showcasing the real stars that were named after them.

    Zee TV business head Aparna Bhosle said, “Our audiences are deeply immersed and invested in the journeys of our protagonists. What better way to celebrate this love than to immortalize it through naming celestial stars after some of our most popular jodis. In fact, given how touched our artistes are by this endeavour, the idea is to name stars after the lead pairs of all our shows that complete 300 episodes in the days to come, so they can join the ranks of these ‘star’ couples.”

    All of these Jodis share palpable on-screen chemistry and are loved by the audience. While viewers can’t wait to see Prachi and Ranbir resolve their differences and reunite, Radha and Mohan, on the other hand, share a devotional connection where Radha literally worships Mohan. While Lakshmi and Rishi are each other’s heartbeat and Meet – Meet share a sweet fun-loving chemistry, Preeta and Karan make the audience believe in the concept of eternal love.

    Preeta (Shraddha Arya) from Kundali Bhagya said, “Preeta-Karan are what they are because of our fans. And for Zee TV to recognize this love and have stars named after our jodi is such a beautiful gesture. I am overwhelmed and will cherish this forever.”

    As Kumkum Bhagya’s Prachi (Mugdha Chaphekar) and Ranbir (Krishna Kaul) said, “This is one of the most novel initiatives that we have seen a channel undertake. Ranbir and Prachi’s love story is eternal and naming a star after us and the other popular Jodis is truly never heard of. This concept is so unique that we never thought something like this could happen for real. However, we are truly grateful as our love story has an even bigger meaning now.”

    Bhagya Lakshmi’s Lakshmi (Aishwarya Khare) and Rishi (Rohit Suchanti) added, “We believe that this is an amazing step by the channel to recognize the viewer’s favorite onscreen couples by registering real stars after them. It is indeed an honor for us to be shortlisted, and that too by our fans. The characters of Lakshmi and Rishi have been very close to us since day one, and now this iconic Jodi and their love story have a real star named after them, it cannot get better than this.” 

    Meet: Badlegi Duniya Ki Reet’s Meet (Ashi Singh) added, “It is a surreal feeling that our work is acknowledged in such a grand manner that real stars have been registered after our characters.  We are grateful to Zee TV and our viewers for loving our Jodi and showering us with loads of love.” 

    Pyaar Ka Pehla Naam Radha Mohan’s Radha (Neeharika Roy) and Mohan (Shabir Ahluwalia) said, “All of our fans and viewers have showered our Jodi with loads of love since day one and this is the epitome of appreciation and admiration for the work that we do. It is an absolutely overwhelming feeling, which cannot be expressed in words.”

  • News Nation Network introduces “Khabar Pakki Hai”: A news show ensuring accuracy and credibility

    News Nation Network introduces “Khabar Pakki Hai”: A news show ensuring accuracy and credibility

    Mumbai: In an era plagued by misinformation and unreliable news sources, we are thrilled to announce the launch of “Khabar Pakki Hai,” a news show dedicated to providing viewers with accurate and credible news stories.

    With the proliferation of information, it has become increasingly challenging for audiences to discern between accurate and misleading news. “Khabar Pakki Hai” is here to address this concern by guaranteeing thorough research and delivering news stories that are 100% accurate and credible.

    Recognising the vital role of trustworthy news sources in shaping public opinion, “Khabar Pakki Hai” has allocated a dedicated time slot and implemented a rigorous fact-checking process. Their goal is to combat the spread of misinformation and reinforce the importance of responsible journalism.

    Each episode of “Khabar Pakki Hai” features ten researched news stories, ensuring authenticity and reliability. Our dedicated team leaves no stone unturned in the pursuit of truth, verifying sources, cross-referencing information, and consulting experts. With “Khabar Pakki Hai,” viewers can have confidence that the news they receive is based on verified and accurate information.

    The name “Khabar Pakki Hai” epitomizes our commitment to delivering news stories that have undergone a stringent fact-checking process. It symbolizes our dedication to providing viewers with reliable information, enabling them to make informed decisions in an era where news source reliability is a growing concern.

    What sets “Khabar Pakki Hai” apart is our unwavering emphasis on meticulous research. Unlike other shows, we prioritize presenting news stories that have been thoroughly vetted, establishing our commitment to accuracy and credibility.

    “Khabar Pakki Hai” will be aired daily from 10:00 AM to 11:00 AM, offering a reliable and credible source of news. Hosted by experienced anchors, the show caters to a diverse audience, ensuring that accurate and engaging news stories reach viewers in both urban and rural areas.

    News Nation Network CBO Bhuwan Bhatt, expressed his commitment to providing impartial information on news of public importance. “Khabar Pakki Hai” aligns with the channel’s dedication to combat misinformation and embrace the power of reliable news.

  • DP World ILT20 season one, a big hit amongst cricket fans

    DP World ILT20 season one, a big hit amongst cricket fans

    Mumbai:  The inaugural edition of the DP World ILT20 made great waves around the world as Gulf Giants lifted the glittering trophy in the 12 February 2023 final at the Dubai International Stadium. The tournament decider was played in front of a packed stadium as the James Vince-led Giants made history by becoming the first-ever champions of UAE’s very own T20 league.

    The DP World ILT20 received a great response from cricket fans around the world especially India through broadcast that was available on Zee’s linear and digital platforms with commentary in English, Hindi and Tamil.

    According to a research report by one of the leading global sports, sponsorship and entertainment research companies YouGov Sport, the DP World ILT20 Season 1 was the second most-watched league in India.   

    The DP World ILT20 gained a reach of 255.4 million fans in India while the TV ratings and reach numbers for the league were 0.19.

    The opening edition of the tournament became popular amongst the fans due to the high-quality performances by the biggest assembly of foreign players in any tournament, 118 international players competed in the tournament.

    The event captured the imagination of the fans through the broadcast including match highlights and clips that were made available for the fans not only on Zee’s linear and digital platforms but also on the DP World ILT20’s digital platforms. 

    The DP World ILT20 2023 edition also made a mark globally with numbers of 367 million worldwide viewership through TV and digital platforms.

    ECB general secretary Mubashshir Usmani said, “We are delighted with our broadcast numbers for the inaugural season. The DP World ILT20 made waves around the world including India. The support that the league got speaks volumes about the quality of cricket that the inaugural DP World ILT20 provided to the fans. We are fully focussed on making the second season bigger and better. The DP World ILT20 is here to stay and we have no doubt that with the support of the franchises, our broadcast partners Zee and all our other stakeholders, the league will gain more popularity.”

    Zee president- business Rahul Johri said, “The DP World ILT20 season one has been a phenomenal success in India and across the world. It was watched by over 250 million viewers on linear television and digital platforms, making it the second most-watched T20 cricket league in the world.

    We are equally delighted that advertisers and distribution partners gained tremendous value from the league. We are extremely proud of our relationship with the Emirates Cricket Board and are confident of scaling bigger milestones in the following years.”

    YouGov Sport India managing director Joseph Eapen said, “We, YouGov Sport, the trusted official media evaluation supplier to a wide range of cricket leagues globally, possess comprehensive insights into the crucial success parameters of these leagues. In this regard, DP World ILT20 has proven to be an exceptional success story right from its inaugural season, which is truly commendable.

    Notably, DP World ILT20 has achieved a remarkable reach of over 367m unique viewers globally of which more than 250 viewers are from India, according to BARC: a monumental accomplishment unparalleled by any other T20 league, in their first season.”

    There is more to come as the DP World ILT2o is set to return with the second edition of the tournament from 13 January 2024. A series of exciting announcements are set to begin soon as the teams prepare for the players’ retention process while lining up potential new recruits from UAE.

    Season two will also have a world-class roster of players, while the home-grown and developed UAE talent will once again showcase the cricketing skill, that the country has to offer.

  • BBC and ITV secure FIFA Women’s World Cup’s broadcast rights

    BBC and ITV secure FIFA Women’s World Cup’s broadcast rights

    Mumbai: The BBC and ITV will provide live television coverage of the upcoming 2023 FIFA Women’s World Cup in Australia and New Zealand.

    In total, all 64 matches from the tournament, which starts in Auckland on 20 July, will be broadcast in the UK on either the BBC or ITV, except for the Final, which will be shown across both BBC One and ITV1.

    Alongside TV coverage, live audio commentary will be broadcast on BBC Radio 5 Live and 5 Sports Extra, after securing rights to broadcast the tournament. Fans will be able to listen to 5 Live coverage on BBC Sounds, DAB radio, and the BBC Sport website.

    Across BBC iPlayer, BBC Sounds, TV, radio, and online, the BBC will now look ahead to this summer’s competition in Australia and New Zealand, bringing audiences 2023 FIFA World Cup live coverage, entertainment, analysis, and discussion.

    ITV will show coverage of half of the tournament’s matches across ITV1 and ITV4 with simulcast and catchup on ITVX. Match highlights will also be on ITVX as well as ITV’s social media platforms. And build-up programming will be shown on ITV4/ITVX ahead of the tournament.

    The BBC and ITV have partnered with the EBU which is a European alliance of public service media organisations.

    BBC Sport’s rights portfolio also includes Women’s Super League, the Olympic Games, The FA Cup, Wimbledon Championships, the Six Nations and the Premier League.

    This new deal adds to ITV Sport’s portfolio of first-class events, which also includes Six Nations rugby, the Rugby World Cup, England Women’s qualifiers and friendlies, UEFA EURO 2024, the FA Cup, EFL highlights including the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and the EFL Trophy, La Liga, the Tour de France, the NFL, Heineken Champions Cup, Gallagher Premiership Rugby and, in motorsport, Extreme E, plus British Touring Car Championships and MotoGP, SailGP, plus major competitions in snooker and darts.

  • CNBC-TV18 celebrates 21 years of young Turks

    CNBC-TV18 celebrates 21 years of young Turks

    Mumbai: CNBC-TV18 has marked a significant milestone as it celebrates the 21st anniversary of its flagship show, ‘Young Turks’. Since its inception in 2002, Young Turks has been at the forefront of the Indian business news landscape, showcasing fearless entrepreneurs who have pushed boundaries and established pioneering and sustainable businesses.

    To commemorate this achievement, CNBC-TV18 presents the special line-up of ‘Young Turks@21’. This year, the show will travel to the United States, specifically Silicon Valley, to bring viewers exclusive content from the front lines of the Artificial Intelligence (AI) revolution. Led by Shereen Bhan, the series will feature in-depth conversations with global executives, thought leaders, and investors, in what promises to be yet another highly successful season of “Young Turks – Voices From The Valley”.

    Viewers can expect an exciting array of special shows, interviews, and special associations with prominent personalities and startup entrepreneurs such as Rocketship VC & founding partner Anand Rajaraman; Cognizant CEO Ravi Kumar, managing director Jishnu Bhattacharjee, Lightspeed Venture Partners nexus VP & partner Dev Khare, Lightspeed Venture Partners Raviraj Jain; General Catalyst MD Deep Nishar; Games 24×7 co-founder & CEO Bhavin Pandya; Games 24×7 co-founder & co-CEO Trivikraman Thampy; Incedo Inc. CEO Nitin Seth; Raj Associates founder Deepak Raj; H2O.ai CEO & co-founder Sri Satish Ambati; DynamoFL co-founder & CEO Vaikkunth Mugunthan; Eightfold AI founder & CEO Ashutosh Garg; Yellow.ai co-founder & CEO Raghu Ravinutala; and Tome co-founder & CEO Keith Peiris. 

    The focus of this year’s discussions will revolve around the AI revolution. The series will explore a wide range of topics, including the invention of machine learning, its role in enabling AI systems to learn and improve performance over time, and the profound impact it will have on various aspects of our lives. These insightful conversations will delve into the transformative potential of AI and address the necessary guardrails to ensure its safe and ethical implementation.

    The on-air programming and social content will serve as a valuable resource for entrepreneurs, investors, and anyone interested in the future of artificial intelligence. It will demonstrate how AI is solving problems, creating new products and services, and disrupting established industries. The series will also shed light on the challenges and opportunities associated with integrating AI into the startup economy. As part of the 21st-year celebrations of Young Turks, CNBC-TV18 will release specially curated videos on social platforms, featuring engaging topics such as 21 innovations that have shaped the startup ecosystem in recent years, drawn from the extensive Young Turks archives.

    Sharing her enthusiasm, Bhan stated, “As Young Turks, India’s longest-running show focusing on startups and entrepreneurship, celebrates its 21st anniversary, we return with a brand-new season of ‘Voices from The Valley’. This dynamic season will feature a diverse line-up of global faces, including seasoned entrepreneurs, executives and emerging innovators and disruptors. They will share their distinctive perspectives on the current challenges and opportunities within the tech industry while offering valuable insights into the trajectory of AI in the years to come. Whether you are a veteran or a newcomer, Young Turks – Voices from the Valley has something to offer to everyone.”

  • adidas and Real Madrid unveil new home jersey for 2023/24 season

    adidas and Real Madrid unveil new home jersey for 2023/24 season

    Mumbai: adidas has unveiled the new Real Madrid home jersey for the 2023/24 season, celebrating the minimalist hue and simple aesthetic that has connected fans and players of the club for the past 121 years of their storied history.

    The all-white jersey has become synonymous with Madridistas; a colour and approach to design that instantly invokes a sense of connection with Real Madrid fans across the world. Elegantly simple, the predominantly block colour home jersey is punctuated only by a yellow and navy layered crew neck flat knit collar, completed with a bold navy stripe running vertically down its side.

    In a never seen before update for this season, the Real Madrid 23-24 home kit features the club’s iconic slogan “¡Hala Madrid!” on the collar – a battle cry commonly chanted by Madridistas cheering on their side from the terraces.

    “This season, we’ve given fans of Real Madrid – one of the most elegant clubs in the world on and off the pitch – a jersey that is luxurious in its simplicity. Each element and design aspect is created with intention and built to create an impactful visual shorthand between fan and athlete,” said adidas Football VP- design Sam Handy.  “The white hues that have adorned Real Madrid kits since its inception are a powerful emotive trigger for those who share it, and this latest release really is a true celebration of that.”

    Both the on-field version of the shirt and the fan version are made with 100 per cent recycled materials. The on-field version of the shirt is optimised with HEAT.RDY technology which, using advanced Materials, maximises airflow so players can feel cool. 

    The fan version comes with an AEROREADY variant, which uses sweat-wicking and absorbent materials to keep the body feeling dry.

    To continue the celebration of the jersey and its ability to unite, the latest drop is marked with a ‘family photo’. This brings together members of Real Madrid’s men’s and women’s football teams, its women’s basketball athletes, representatives from its youth academies, and players from its Genuine team who compete in the LaLiga Genuine.

  • News18 India in an exclusive chat with Gautam Gambhir

    News18 India in an exclusive chat with Gautam Gambhir

    Mumbai: News18 India has conducted an exclusive interview with Gautam Gambhir, a cricketer turned politician. In a conversation with the channel’s senior anchor and journalist Amish Devgan, Gambhir delved into the realms of cricket and politics, addressing critical issues and controversies that have captured the public’s attention.

    During the interview, Gambhir expressed his unwavering dedication to the country, highlighting that he ventured into politics driven by a genuine desire to make a tangible difference, rather than seeking mere social media popularity. He emphasised the importance of action and ground-level work over empty tweets from air-conditioned rooms.

    Shifting the focus to the Delhi government, Gambhir raised valid concerns about the promises made by the current administration and their lacklustre track record in fulfilling those promises. He questioned the lack of transparency surrounding the establishment of schools, colleges, and hospitals in the past eight years. 

    With a deep-rooted connection to Delhi, Gambhir highlighted his profound love for the city. He stressed the futility of engaging in self-praise, emphasising that genuine achievements should be recognized by the public, not self-proclaimed.

    Addressing the allegations against him, Gambhir dismissed them as baseless. He raised questions about the intentions behind the excise policy and the alleged diversion of funds for electoral purposes. Gambhir also voiced concerns about the government’s failure to secure bail for its ministers, despite claims of innocence.

    Reflecting on the transformative power of the Indian Premier League (IPL), Gambhir acknowledged its impact on shaping the future of cricket. He highlighted how the tournament has provided a platform for emerging talent and extended the careers of players.

    Sharing his observations on Indian cricket, Gambhir expressed concern about the nation’s individual-centric approach. He lamented the lack of team spirit and attributed India’s failure to win an International Cricket Council (ICC) championship to this obsession with individual performances.

    In an era dominated by social media, Gambhir cautioned against becoming consumed by virtual platforms and emphasized the need to maintain a healthy balance. He warned against relying on superficial validation from these platforms and highlighted the importance of avoiding addiction in any form.

    Gambhir also revealed his principled stance on not succumbing to monetary incentives for creating biased narratives. He affirmed his commitment to utilizing funds for the betterment of the people, rather than indulging in self-serving storytelling.

    Addressing the controversies surrounding the Ekana Stadium incident, Gambhir stood by his actions and expressed his support for Naveen ul Haq, emphasising his unwavering commitment to righteousness and justice.

    Setting aside personal differences, Gambhir expressed respect for his fellow cricketers, including Virat Kohli and MS Dhoni, emphasizing the importance of keeping on-field battles confined to the field and maintaining professionalism. He praised Yuvraj Singh as an underrated cricketer and voiced his opinion on the media’s failure to adequately recognise Yuvraj’s contributions to Indian cricket.

    In conclusion, Gambhir highlighted how the media’s obsession with individuals and marketing strategies has distorted the true essence of the game, overshadowing the accomplishments of deserving players.

    *SOURCE: BARC | METRIC: AMA | TG: NCCS ALL 15+ | PERIOD: WK 22’23, 24 HOURS, ALL DAYS | MARKET: HSM