Category: TV Channels

  • NGC is terror struck this September

    NGC is terror struck this September

    MUMBAI: Five years have passed since America got the shock of its life on 9 September 2001 when hijacked planes crashed into the twins towers in New York.

    The National Geographic Channel (NGC) will air a series of specials in September under the initiative Terror Struck Month.

    Aircrash Pal 434 airs on 3 September at 11:30 pm. It shows how on 11 December 1994, an international terrorist sneaks bomb ingredients past airport security and assembles them inside the bathroom of Pal flight 434. He calculates to make sure that his seat lies directly over the plane’s fuel tank, and plants the bomb under his seat before disembarking at a stopover in the Philippines.

    The plane takes off a second time and is headed toward Tokyo when an explosion jolts the plane, creating panicked chaos as the blast kills one, injures ten, and leaves a gaping hole in the plane’s floor. Not knowing the extent of the damage, 292 passengers pin their hopes of survival on their captain, who expertly manipulates the damaged steering system and manages a masterful landing despite all odds.

    But when new evidence links the Pal culprit to the 1993 World Trade Center bombing, investigators realize that the danger is far from over. Alarming documents reveal that Pal 434 was only practice for a more deadly plan, and that the safety of thousands rests on the success of a worldwide manhunt for the globe-trotting terrorist.

    The special Al Qeada Calling on 4 September 2006 at 10 pm notes that since 9/11, terrorism has gone global. Al Qaeda is now a brand name or logo used by anti-American Muslim extremists around the world. They don’t need Osama Bin Laden’s organisation any more to finance or organise mass attacks on civilians. And their methods don’t need to be high tech, very complex or ambitious to have a lethal impact.

    Ubiquitous technology – the mobile phone – has become a weapon of choice for some of today’s terrorists. The small handset does not only allow them to communicate, take reconnaissance pictures, but also to trigger bombs simultaneously, causing indiscriminate killing on a mass scale. Al Qaeda Calling looks in detail at the Madrid train bombings of March 2004, when 10 explosive devices triggered by mobile phones on four busy trains killed 191 commuters, only three days before the general election.

    Against the stories of survival and loss from relatives and witnesses, the special follows the frantic efforts by the police in tracking down the perpetrators of March 11th. Their key evidence: a mobile phone found in a bag in the wreckage wired up to explosives. The tiny sim card found inside soon leads police to track down the terror cell.

    The film examines the indiscriminate killing on a mass scale that Al Qaeda pioneered with simultaneous explosions in the 1990s as well as the post-9/11 terrorist cell by looking at other attacks that have shocked the world. Unique interviews with the Bali bombers illuminate the meticulous precision with which these attacks are planned, mostly with the help of mobile phones.

    As survivors and relatives come to grips with their loss and trauma, the film looks to the future, in which mobile phones will be able to do much more than detonate bombs. Soon terrorists using mobile phones will be able to become their own broadcasters – recording and transmitting live the atrocities they have engineered.

    Zero Hour on 7 September at 10 pm recounts what happened on 9/11. In the early hours of this historic morning, 19 Al Qaeda soldiers pass through airport security, ready to enact Osama bin Laden’s carefully orchestrated “Plane’s Operation”.

    The group is led by four men who have received extensive flight training and are prepared to crash passenger jets into chosen targets. Once the hijackers board and take control of their four separate planes, they begin their descent on what they perceive to be symbols of American oppression.

    At 8:46 am American Flight 11 crashes into the upper portion of the World Trade Center’s North Tower. Less than twenty minutes later, United Flight 175 crashes into the South Tower, making it clear that this is an intentional attack.

    Hundreds of lives are lost and injuries sustained as the disaster escalates—and it is about to further intensify as the other two hijacked planes rapidly approach the Pentagon and the capital city, Washington, DC.

    At 10 pm on 10 September, the channel will air Triple Cross. The two-hour documentary shows how Mohamed survived more than 14 years as Al Qaeda’s chief “mole” inside the US, helped his boss, Bin Laden, to move in and out of Afghanistan and how he helped plan the operation in Somalia that downed two US Blackhawk helicopters.

    Also shown will be how he helped plan the 1998 African embassy bombings, and even wrote part of the Al Qaeda terror manual. And finally, how Mohamed confessed to his crimes, cut a deal with the US government that has never been explained to the public and soon after, just plain disappeared. To this day Mohamed’s whereabouts are a complete mystery.  

    Before these specials, the channel will have a Second World War Week in August. One special Pearl Harbour: Legacy of Attack will air on 6 August at 10 pm. 60 years after fire and death rained from the skies as Japanese warplanes attacked American forces, NGC takes a contemporary look at the surprise raid that signalled America’s entry into World War II.

    Underwater explorer Bob Ballard combs the waters off Pearl Harbour for the remains of a secret Japanese midget submarine that could have changed history. Pearl Harbor survivors share their painful and poignant stories. National Geographic and the National Park Service also capture the first images from inside the sunken battleship U.S.S. Arizona and examine the ecological risk the sunken ship and the half a million gallons of oil that may still be contained inside it.

    On 8 August at 10 pm the channel will air a documentary on Bridge On The River Kwai. This tells the story of the greatest engineering project of World War II – the building of the Thailand to Burma railway by Allied POWs of the Japanese. While Allied soldiers slaved in miserable conditions to construct this 260 mile railway through near-impossible terrain, under the most savage working conditions and with only primitive tools, the Americans were developing a bomb called Azon – the first Allied “precision guided munition”.

    This bomb wouldn’t simply be dropped – it would be carefully guided by radio control towards the target to ensure maximum accuracy and destruction. The Azon bomb was used to destroy the remote railway and the famous Bridge over the River Kwai. The event became famous in part because of a classic film made by David Lean.

    Death Before Surrender airs on 9 August at 10 pm. This two-hour special examines the final year of World War II in the Pacific, including the rationale for using the atomic bomb, and features the first-hand recollections of both American and Japanese civilians and soldiers – even a kamikaze pilot who survived his fated mission. It gives a rare glimpse at Japanese decision-making in the waning months of the war. Emperor Hirohito had to intervene twice to break deadlocks in his war cabinet.

    The channel will also air the two part special 10 Days To Victory at 10 pm on 11 and 13 August. 10 days, 10 characters, 10 overlapping stories – coming from all points of the compass – bearing down to the same moment: the end of the biggest war the world has ever known. Combining large-scale reconstructions with traditional documentary storytelling, 10 Days to Victory evokes the climactic last moments of the Second World War. The program interweaves the stories of ten very different people caught up in the liberation of Europe from the grip of Nazi terror.

    Their diaries, letters and interviews provide an insight into the dramatic events of the days leading to the end of the war. For these individuals, as for millions of others, the German surrender on 8 May 1945 marks the end of everything that had consumed their lives for six years.

  • India now a focus market for Animax

    MUMBAI: Until now India was not as important a market for Sony Pictures Entertainment‘s (SPE) anime channel Animax and that reflected in its poor and negligible ratings. But now, with the repositioning of Animax Asia, which took place on 1 June, 2006, the network will be pushing it in India will renewed vigour.


    Animax Asia has been repositioned as a lifestyle channel for the youth and will target the age group of 15 – 24-year-olds. One of the reasons for this shift was the fact that animation from Japan was moving towards a more youth-driven demographic. Hence, keeping with the pace of change, Animax too was repositioned.


    Speaking to Indiantelevision.com, SPE Networks Asia vice president Animax programming and production Betty Tsui says, “In the last couple of years, we were not very focused on the Indian market because we underestimated the Indian youth‘s consumption of animation. Our focus initially was on the kids‘ but now we will be targeting the youth and the Indian market with renewed focus.”


    “We are not a kids‘ channel and we‘re not competing with the likes of Cartoon Network and Pogo. Animax will be creating a category of its own. We are not followers. Animax will be charting out its own path,” she adds.


    Apart from the re-positioning, Tsui also informed that Animax will also be looking at targeting the youth with the gaming and mobile platforms. “We will be connecting with the youth not only with animation but also with gaming and mobile. However, it is still too early to talk about it,” she says.


    Animax is also undertaking an extensive lifestyle survey of their target audience in order to understand what‘s important to them and where they get their messages from. Once the results of the survey are out, the channel will be analyzing the responses received and accordingly bring about changes in the channel and its promotions.


    Queried whether the channel was looking at going totally Hindi, unlike the Hinglish feed that it has now, Tsui says, “One of the questions in the lifestyle survey that we will be conducting will be Animax‘s language preference of our target audience. Based on the results, we will take the necessary changes. South Indian languages may also be a possibility as we are open to everything.”


    The channel has streamlined its programme structure to target the youth segment and has also introduced an on-air creative campaign – Imagine Nation – to capture the minds of the youth. Imagine-Nation features popular personalities that are connected to the creative world of games, film, anime and design from the Asian region to share with viewers their success stories, aspirations and passion for their work. For starters, F1 driver Narain Karthikeyan and Indian Idol 2 winner Sandeep Acharya will be featured on this from India.


    “We will be featuring people who are successful but not necessarily in the conventional sense of the term. Our aim is to inspire our viewers to pursue their dreams, whatever they may be,” says Tsui.


    The programming line up will be spruced up with popular anime that have garnered massive followings in Japan and around the world. Animax features programmes of various genres, from action (Blood+, Trinity Blood) to sci-fi (Ghost in the Shell), romance (Paradise Kiss and Honey & Clover) to drama (Black Jack, Jigoku Shojo), and also favorites like (Dragon Ball).


    A new integrated brand campaign in India will also be rolled out in a couple of weeks.

  • BBC World to produce six programmes on nominees of ‘The World Challenge’

    BBC World to produce six programmes on nominees of ‘The World Challenge’

    MUMBAI: BBC World will produce six 30-minute programmes on each nominee of the The World Challenge – a global competition seeking to highlight and reward outstanding examples of community enterprise and innovation. The programme will examine how the initiative began, its inspiration and why it is socially and environmentally successful. 

    For The World Challenge competition in 2006, BBC World and Newsweek, the weekly global current affairs magazine, have joined with Shell to search for, highlight and reward individuals or groups that have used enterprise and innovation to the benefit of local communities.

    In an official statement issued, the six programmes will feature two finalists per programme and will be broadcast to BBC World’s weekly global audience of 65 million viewers in October and November 2006. The channel’s viewers will be invited to vote online for the most commendable and inspirational project. Full details are available online at http://www.theworldchallenge.co.uk. 

    Newsweek will mirror the programmes’ content in a six-part series of advertorials on the 12 nominees, aimed at driving its readers to the online voting site. The campaign will reach 1.5 million weekly readers across Europe, Asia and Latin America.

    The World Challenge has attracted more than 800 nominations, nearly double the amount received last year.

    Nominations for the 2006 competition closed on 7 June and a total of 816 nominations were received – a 79 per cent increase on last year’s nominations of 457. This year’s competition attracted the greatest numbers from India (159), Philippines (56), Nigeria (47), USA (34), Kenya (32), South Africa (32), England (20) and Uganda (20), states an official release.

    A panel of expert judges will now shortlist the nominations to 12 finalists that show the best examples of community-based business, development or environmental projects. The finalists will then be announced at the beginning of July.

    During The World Challenge in 2005, more than 120,000 votes were cast from around the world. The winning project, Coconets from the Philippines, was presented with a US$20,000 grant from Shell, which has been invested in further developing their system to prevent landslides using waste coconut husks.

    Once voting has closed, the winner of World Challenge 2006 will be announced at an awards ceremony in The Hague in December 2006. The winner will again receive a US$20,000 grant from Shell to invest in their project, plus the two runners-up will each receive US$10,000.

  • Ten Sports to explode with Backlash on May 14th

    Ten Sports to explode with Backlash on May 14th

    Mumbai, May 12, 2006: The Terrible Trio — Cena, Triple H and Edge – will get involved in yet another hell-raising Battle of Fury. The mayhem is all set to explode on the WWE pay-per-view, Backlash on Sunday, 14th May 2006 at 11.00 pm on Ten Sports.

    An annual WWE event, Backlash which started in 1999 has a huge fan following. Triple H is the only wrestler to have competed at every Backlash event with a win-loss record of 3-5 to date.

    But the question that rankles all — is the reigning champ, John ‘The Champ’ Cena indomitable? Though Cena has been pinned down by both Triple H and the Edge in the past, this match could just change the fortunes of the ‘Champ’. Whatever the outcome, this match will display perseverance, muscle power and ofcourse, bloodied faces, the hallmark of Backlash.

    Also present will be rivals, McMohan with son Shane who will try to beat the life out of Shawn Michaels and his divine, imaginary partner ‘God’. The ‘Kane v/s Big Show’ match could prove true to the most gory tagline of WWE : ‘an eye for an eye’ as Kane could probably make a beeline for Big Show’s eyes! Is he good at gouging? Wait and watch!

    By far, an interesting and entertaining match will be featuring the two most athletic superstars in WWE today — Rob Van Dam and Shelton Benjamin — in the Intercontinental Championship. The stakes are definitely higher in this winner-takes-it-all match.

    And not to be left behind are the female contenders to WWE. – Trish ‘Psycho’ Stratus and Mickie ‘Cat’s claws’ James – who will provide with a heady combo of brain, brawn and beauty – a match with so much edge-of-the-seat action, you’ll hardly be able to lean back in your armchair!

  • Uptake of digital TV in the UK faster than expected: Ofcom

    Uptake of digital TV in the UK faster than expected: Ofcom

    MUMBAI: Britain’s media regulatory body Ofcom has published its Communications Market: Digital Progress Report for the first quarter of 2006 i.e. January-March.

    The report shows that digital television was viewed by 72.5 per cent (18.2 million) UK television per households – up from 69.5 per cent at the end of last year.

    The take-up of digital television is growing faster than expected. Ofcom’s last Digital Progress Report had forecast that an extra 1.7 million homes would take-up digital television this year. By the end of March almost 800,000 extra households had already done so.

    The number of free-to-view digital households (Freeview plus free-to-view satellite) is estimated to have grown by 9.7 per cent from January to March to over 7.7 million.

    Freeview has for the first time overtaken traditional analogue television on primary sets in the home. Almost 7.1 million households have Freeview on the primary television set compared to around 6.4 million who are yet to take-up digital television.

    Freeview sales for January to March were up 40 per cent on the same period in 2005 at over 1.2 million, making this the third successive quarter in which sales have exceeded the 1 million mark. Estimates suggest that 38 per cent of Freeview sales are intended for secondary television sets in the home.

    Ofcom notes that digital satellite is the UK’s most popular digital television platform viewed by 8.3 million, or 30 per cent of homes of which almost 7.7 million subscribe to BSkyB pay services and 645,000 receive free-to-view satellite services.

    Just under one million BSkyB households view pay television on more than one television set through BSkyB’s Multiroom subscription service. The number of cable television households increased slightly over the quarter and is currently just over 3.3 million. Over 70,000 digital cable subscribers were added during the quarter, mainly as a result of analogue subscribers transferring to digital services.

  • Discovery special looks at Afghanistan

    Discovery special looks at Afghanistan

    MUMBAI: On 11 September 2001 when the Twin Towers went down in New York the world’s attention turned to Afghanistan a country that has been ravaged by war for 23 years.

    With Bin Laden in their sights the US began to bomb Afghanistan. Now five years after the events of 9/11 Discovery will air a special Afghanistan The Taliban Years and Beyond on 18 June at 8 pm.

    The Taliban ruled Afghanistan with Islamic zeal for over five years. The special reveals the stories of citizens who survived the Taliban regime and looks at the challenges ahead as the country tries to tame warlords and eliminate 10 million land mines.

    The documentary looks at what the Taliban regime did to Afghanistan and the impact of that.

  • SET-Discovery announces sign-on to Dish TV

    SET-Discovery announces sign-on to Dish TV

    MUMBAI: It’s now official. The Sony-Discovery One Alliance today announced a distribution tie-up with India’s first direct-to-home service Dish TV to carry their channels.

    The announcement confirms the exclusive report put out by Indiantelevision.com last week (7 June) that the two parties had arrived at a memorandum of understanding and the official signing would happen withinin the next few days.

    The official signing of the deal means that all the channels from ‘TheOneAlliance’ bouquet – SET, MAX, Discovery Channel, Ten Sports, SAB, Discovery Travel & Living, AXN, Animax, MTV, PIX, Animal Planet and Nick – will be available on the Dish TV DTH platform by today. Currently, Dish TV carries more than 120 channels and is available across the country.

    Commenting on the tie-up, SET India CEO SET-Discovery chairman Kunal Dasgupta said, “We expect significant growth in the subscriber base for Dish TV and for the DTH market in India due to this tie-up between SET Discovery and Dish TV.”

    “We welcome the SET Discovery channels on Dish TV. We have been growing at a healthy rate in the last year and the addition of ‘TheOneAlliance’ bouquet of channels will enable us to offer our customers a complete family package at affordable prices.” said Dish TV CEO Sunil Khanna.

    Elaborating on the SET Discovery – Dish TV tie-up, Deepak Shourie, EVP & MD, Discovery Networks India and Director, SET Discovery said, “We are extremely pleased with this arrangement as we believe that it would enhance a Dish TV consumer’s television viewing experience and take it to a new level.”

  • AOL, Warner add two channels to online TV offering In2TV

    AOL, Warner add two channels to online TV offering In2TV

    MUMBAI: US internet service provider AOL and Warner have announced that ‘In2TV’ which claims to be the largest offering of television series available online for free, has launched two new channels.

    Gone But Not Forgotten TV showcases shows that have been cancelled. Get Real TV is a reality TV channel offering some of the most sought-after unscripted, relationship and court series in this arena. ‘In2TV’ also adds twelve new series including many episodes that have never aired on television and more than a dozen new video features.

    Gone But Not Forgotten TV has got in its line up recently aired series. These short-lived shows can be seen with never-before-seen episodes, clips, trivia and games. Wanda Sykes stars in Wanda at Large. This is a sitcom about an outspoken comedian-turned-news reporter that aired a couple of years ago.

    Michael Richards, who starred in Seinfeld returned to television with The Michael Richards Show. He played a bumbling detective. The sitcom was Richards’ debut project post Seinfeld and In2TV is premiering the never-broadcast original pilot episode.

    Center of the Universe stars John Goodman as a father raising a family despite his extended brood’s mettlesome antics. Jean Smart, Ed Asner, and Olympia Dukakis also star in this 2005 sitcom. One of the shows that Get Real TV will air is ElimiDate. This is a survival dating show. The Will is a cut-throat reality competition accentuating the love and greed in every family.

  • MTV Intl wins 2006 One World Media Award for Aids film ‘Transit’

    MTV Intl wins 2006 One World Media Award for Aids film ‘Transit’

    MUMBAI: MTV International was recently honoured at a ceremony in London with a 2006 One World Media Award in the category of ‘Popular Features’ for its first-ever made-for-TV film Transit.The film premiered on 1 December 2005 World Aids Day as part of MTV’s Staying Alive HIV and Aids prevention campaign.

    Transit was shot in St. Petersburg, Mexico City, Nairobi and Los Angeles, using the backdrop of these cities to tell a story about love, sex and youth. It has an international cast that includes British actress Shelly Conn Charlie and the Chocolate Factory and Humberto Busto Amores Perros, Transit was developed by MTVNI in conjunction with The Swedish International Development Cooperation Agency (Sida).

    In addition to airing on MTV channels around the world, Transit was offered to all broadcasters worldwide cost and rights free to get HIV prevention messages out to the widest audience possible. More than 50 additional broadcasters in Africa, the Asia-Pacific region, Europe, North America, South America and Russia aired the film.

  • Illegal music market in China worth $400mn: IFPI

    Illegal music market in China worth $400mn: IFPI

    MUMBAI: The International Federation of the Phonographic Industry (IFPI) CEO John Kennedy delivered an address at the recently concluded China International Forum on the Audio Visual Industry, Shanghai.

    He said that IFPI was not asking the Chinese government for subsidies or special treatment. “All we want is a fair framework of intellectual property laws properly enforced so that people cannot steal music. I believe that if we can achieve that then we will all benefit: government, industry and ultimately consumers.”Illegal sales of music are China is valued by IFPI at around $400 million, with around 90 per cent of all recordings being illegal. He warned that no creative or knowledge-based industry can hope to survive in such an environment. There have been misplaced suggestions that record companies should tackle piracy by lowering their prices. It is true that, faced with the dramatic impact on their business, some companies have experimented with lower prices. But this is only a reflection of desperation at such prolific piracy rates and is not he stressed a sustainable strategy.

    The music industry after all puts in an investment in developing new talent and bring it to market. Pirates never have to worry about incurring those costs and will always be able to charge their product for close to free. And that makes fair competition by legitimate producers impossible.

    In this scenario a major priority for IFPI is to improve the legal environment for music industry in China. Since the WIPO Treaties were concluded in 1996, countries around the world have been modernising their copyright laws. These safeguard the rights of copyright owners and ensure the use of measures to protect their repertoire. “We understand that China plans to ratify and implement the WIPO treaties in the current year, and we hope that the law and implementing regulations will help establish a fair framework for intellectual property rights.”

    He also stressed on the need for China to introduce public performance rights creating the incentive for record companies to license their music for broadcasting and public performance. Public performance of recordings and videos, in bars and restaurants, could amount to tens of million of dollars a year.

    It is of course well known that international record companies face particular obstacles in investing in the Chinese market which they do not face elsewhere. Market access in China he said is an issue which needs to be resolved if China’s market potential is to be genuinely unlocked. “Record companies need to be able to operate across the whole spectrum of activity involved in our industry – from artist and repertoire to distribution. They are currently prohibited from owning and running a single company in China to develop, produce, market and distribute recordings.”

    These obstacles need to addressed and removed if China is to develop a successful music sector with its international partners. In addition, while the IFPI fully understands China’s sensitivities and the consequent desire to maintain censorship regulations, it is important to streamline the process and to make the process as transparent as possible. At present, censorship provisions only serve to delay legitimate distribution as the distribution of pirate products is not hindered. This additional commercial advantage unwittingly granted to pirates must be addressed.

    Kennedy also feels that education has a critical role to play in the development of a legitimate music business in China. One of the most important areas the government can work with industry on is changing public attitudes through education programmes. Unfortunately the pirate market in physical music has conditioned people to devalue the creative process and believe they should get their music for free online.

    On a more positive note Kennedy believes that in China today there is a far greater awareness of the need to tackle piracy than there was some years ago. “Actions by the authorities against CD plants in recent months, and announcements from the China government indicating that the problem must be seriously addressed give me hope for the future, but it remains to be seen whether the vision articulated in recent public statements will be implemented in practice and realised in the marketplace. Specifically there needs to be a sustained programme of enforcement which has a meaningful impact of the level of piracy in China.

    “Criminal penalties need to be enforced that act as an effective deterrent against pirate traders – this requires considerable political will from the local authorities. I believe there will be political will, once the message is clearly received that China is the biggest victim of piracy and that China will be the greatest beneficiary of proper enforcement.”

    Online Theft: He touched on the crucial issue of Internet piracy which he says is rapidly-growing problem in China and now in fact threatens to strangle the fledgling legitimate digital music market before it has hardly evolved. “While I am hopeful about the prospects for the music industry of China leapfrogging CDs to digital delivery, it is worrying that the entrenched culture of physical piracy has also shaped people’s mindsets at the start of the digital era.”

    What disturbs Kennedy is the fact that China has seen an alarming increase in websites, streaming sites and illegal file-sharing and this urgently needs addressing. “Our industry is stepping up its attempts to remove infringing websites from the networks. In 2005 we send over 1,000 warnings requesting ISPs to take sites down. The process is far too cumbersome and slow. Long-awaited proposed new internet regulations are currently in the process of being introduced to provide incentives for ISPs to fight piracy and shift the burden of responsibility for tackling infringement towards ISPs.

    “Up until now the music industry’s fight against internet piracy has relied heavily on litigation against pirate operators, against infringing p2p networks and against many thousands of illegal uploaders. These strategies have all been effective – but to keep piracy in check on a long-term basis we need far greater support from our partners. The telecommunications industry, in China and elsewhere, is already doing very well out of revenues from digital music. We look to ISPs to set the example and take on responsibility for fighting internet piracy. It is in their long term commercial interests to do so.”

    Kennedy was visibly disappointed at the lack of support from ISPs. “I have been very disappointed in recent months to see some well-known brand names among the internet companies blatantly infringing our members’ rights. Baidu has already been found guilty of copyright infringement in the Chinese courts; China-Yahoo is now in a similar position, choosing to turn a blind eye to the infringements taking place on its service instead of setting the example of responsible practice which we would expect from them. We are watching China-Yahoo closely and will have no hesitating in acting to protect our members’ rights if we should have to,” he warned.

    China can be a leader in digital music: Despite all these problems, China he says is uniquely placed to become the world’s showcase digital music market. “China accounts for nearly half of all the broadband lines in the whole of Asia. Only the US has more broadband lines installed. And it has the region’s largest mobile phone market, with nearly 400 million subscriptions. Mobile music is already far advanced. For the international record companies operating in China, sales of music via mobile phones already accounts for about 15 per cent of industry revenues.

    “This is a very small sum in total, but as a proportion of total sales compares impressively with the global average for digital sales in 2005, which was just over five per cent. Worldwide, only Korea shows a larger percentage for digital sales. There are five legitimate digital music services in China and we forecast there will be many more setting up in the next few years. In the past two years the volume of music made available online has increased more than six-fold to more than two million songs. “China’s transition to digital is of course being mirrored across the world. Record companies have rapidly transformed themselves in years from a business dominated by two revenue streams – physical retail sales and radio – to one of countless different licensing channels, from ringtones to subscription services, from mobile downloads to music videos.

    “Even today, I am asked sometimes if digital delivery is a long-term destination for our industry or the cherry on the cake of our physical markets. The answer is emphatically that digital music is key to the industry’s future. In 2005 worldwide revenues from digital music surpassed $1 billion. In 2010 most in our industry think digital will have risen from five to 25 per cent of our revenues.”